Kenzo Homme is reinvented & reveals new (unexpected!) ‘face’

You’d imagine the new ‘face’ of the newly reinvented Kenzo Homme Eau de Toilette Intense would be a model or celebrity, right? Well think again, as the age of employing people for their looks alone to advertise fragrance seems to be coming to an end. In line with scent ‘celebrating nature’, step forward ‘engaged entrepreneur’ Orin Hardy

First launched in 1991, Kenzo Homme is one of those classics that stood the test of time, but in order to help it move with the times, Kenzo Parfums’ explain the newly invigorated Eau de Toilette Intense is ‘Inspired by the remarkable strength and flexibility of sustainable and recyclable bamboo’ and that the fragrance ’embodies values and engagement.’

For the new Eau de Toilette Intense, Kenzo Parfums’ chose renowned perfumer Quentin Bisch (Givaudan) sprinkles pink pepper for spicy freshness and a molecule called ‘calypsone’ for an extra aquatic dimension (there’s that water-themed trend we’ve seen rising again). Earthy, groundingly cool vetiver is warmed by a woody fig note in the heart, while smooth, calming sandalwood swirls through akigalawood. The marine-woody fragrance evokes sun-warmed salty skin. Eliciting the power of the ocean and the lush bamboo forest, the scent is embodied by Orin Hardy, an engaged entrepreneur who grew up in Indonesia.’

The founder of Bamboo U has a passion for the extraordinary properties of bamboo. The ecological designer hopes to educate a new generation of creative talents about the potential of bamboo as a sustainable building material for innovative living spaces in harmony with nature. The new face of KENZO HOMME, Orin Hardy shares KENZO PARFUMS’ values of  generosity, respect for nature and poetry. To support his work, KENZO has created a scholarship that will enable ten students to study through the Bamboo U Project.

 

 

Director Clément Beauvais and photographer Arthur de Kersauson traveled to meet Orin Hardy to learn more about his ambitious project and shoot the campaign for the new Eau de Toilette Intense. ‘Connecting to nature is really about re-connecting to who we really are. We all want to make the world the best place it can be. And bamboo is one medium to make that happen,’ says Orin Hardy. An immersion into the beauty of Indonesian landscapes, the documentary is streaming on the KENZO PARFUMS website.

This ‘invitation to make the world more beautiful’, Says Kenzo Parfums, very much includes the bottle itself. ‘Reflecting KENZO’s longstanding commitment to eco-responsibility, the bottle contains 10% recycled glass and a cap design that saves 34% of plastic. The packaging is made of FSC® (Forest Stewardship Council®) certified paper, printed with bio-sourced inks. KENZO HOMME Eau de Toilette Intense perfectly symbolizes sustainable beauty.’

So, what does it smell like? Think wind-whipped hair and salt-licked skin, the serene strength of bamboo embracing the freedom of a sea breeze. Punctuated with piquant hits of pink peppercorn and a creamy, comforting caress of fig wood and sandalwood – it’s a moment to feel free, hopeful again, but still in need of that reassuring hug….

 

 

Kenzo Homme Eau de Toilette Intense £53 for 60ml eau de toilette
Try it at theperfumeshop.com

By Suzy Nightingale

What IS a fougère? Pteridomania & the frenzy for fern fragrances

When describing types of fragrance, the term fougère can seem bewildering – both the meaning and how on earth to pronounce it.

French for ‘fern-like’, you say it ‘foo-jair’ (with the ‘j’ a little soft – almost ‘foo-shair’), when you think of a fern’s smell, what comes to mind? Whatever you think of, that smell memory is quite likely to have been influenced by Houbigant’s Fougère Royale – created in 1882 by Paul Parquet, and much copied by those who clamoured to achieve a measure of its success.

While we might imagine a shady-forest smell emanating from a fern, the majority aren’t fragrant to any great extent. And although the ingredients so key to Parquet’s original accord – oak moss, geranium, bergamot and (most notably) coumarin – are now collectively referred to as ‘fougère’ (often with lavender or other aromatic herbs thrown in for good effect), it’s the alchemy of the perfumer recreating that ‘natural’ smell memory: the whole woodland seemingly wafting from the bottle.

“Gathering Ferns” (Helen Allingham) from The Illustrated London News, July 1871.

Some time before Parquet’s fragrant foragings, ‘fern mania’ was sweeping the nation, and it caused an amount of worry when women began wandering, sometimes alone or – worse! – gambolling with groups of young man in the woodlands, in search of their charms… What business had women convening with nature outside of their perfectly manicured cottage gardens? Well, ‘Pteridomania’, meaning Fern Madness or Fern Craze was the term for this frenzy, coined in 1855 by Charles Kingsley in his book Glaucus, or the ‘Wonders of the Shore’. In it he sought to reassure anxious parents:

Your daughters, perhaps, have been seized with the prevailing ‘Pteridomania‘ … and wrangling over unpronounceable names of species (which seem different in each new Fern-book that they buy) … and yet you cannot deny that they find enjoyment in it, and are more active, more cheerful, more self-forgetful over it, than they would have been over novels and gossip, crochet and Berlin-wool.

So – society’s nerves soothed and the morals of females intact – the time was ripe for fern fragrances to unfurl; but it took a unique olfactory discovery to kickstart that particular perfume craze.

It was the extraction of coumarin ­– one of the first synthetics to appear in perfumery – which made the fougère such a landmark scent. But how many people outside the industry would be able to describe coumarin’s smell? Not many, I’m guessing.

A plate from The Ferns of Great Britain and Ireland, a book from the era of Pteridomania.

Coumarin is found in tonka beans and cinnamon, but also occurs naturally in bison grass and green tea. It’s classed as a ‘lactone’ – (milky, skin-like) – a complex molecule that’s the scent of sweet hay drying in the sunshine with a slight waft of warm horse; a cold glass of fizz sipped on newly-mown grass, a fine cigar fresh from the humidor, a warm cookie dunked in cold milk. All of these things and not one in particular: the scientist’s hand working in harmony with the artful perfumer to create a magical realism. Because the true skill of a perfumer is to take ingredients and transform them into something we think we already recognise, sparking those scent memories and creating new ones to fill the gaps.

In fact, Parquet was called the ‘greatest perfumer of his time’ by no less than Ernest Beaux, the creator of Chanel No. 5, and was the first to truly understand and appreciate the use of synthetic aroma materials in fragrance composition. Previously used as mere substitutes for naturally derived raw materials, Parquet saw a chance to deploy them as unique smells in their own right – adding structure, poetry and space within perfumes that sought not to mimic the natural world but to add to it, to improve on perfection. And so the fougère fragrance family was born.

Traditionally seen as a scent for the chaps – possibly sporting tweed and a monocle – in fact Guerlain’s masterpiece of Jicky, launched in 1889, is a more ‘feminine’ fougère (the first unisex scent, too) which ramped up the crackle of dry lavender, adding sweetly mown hay and toasted almond-like flourishes of coumarin. More recently, we’ve seen an increasing number of gender-fluid fougères striding forth – perhaps chiming with our collective urge to ‘return to nature’ during the pandemic; or simply an urge that preceded Covid-19, a perfumed riposte to political unease?

Whatever the reason, the resurgence of the fougère is to be celebrated. Cooling on steamy days, comforing in more inclement weather, these are the type of scent to boost your spirits while patting your hand and telling you everything’s going to be okay. Wander into the woodland yourself, awhile, and try these fougères – from classical forest to contemporary fairytale…

Houbigant Fougère Royale A sprig of herbs carefully tucked into the lapel of a herringbone jacket, the olive from a dry Martini sucked in a slightly lascivious manner while they’re looking the other way. £130 for 100ml eau de parfum libertylondon.com

Guerlain Jicky Somewhere between breakfast and midnight, fog-shrouded moorland; pale wool blanket clutched close, bare feet on flagstones, forbidden hipflask swigged reading Wuthering Heights. £96 for 100ml eau de toilette houseoffraser.co.uk

Yves Saint Laurent Kouros Freshly-scrubbed and shining with smooth words and practiced simplicity, but clean sheets cannot hide the indiscretion and animal instincts of the night before. £50 for 50ml eau de toilette theperfumeshop.com

Creed Viking Cologne A bountiful burst of freshness leads to explorations of verdant landscapes re-awakening; geranium, herbs, lavender and nutmeg atop glacial lakes reflecting shinshine. £175for 50ml eau de parfum  creedfragrances.co.uk

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Milano Cento HIM A woodland wander with someone dashingly Italian (who knows not to wear sandals with socks), the citrus breeze segues to an herbaceously dappled grove and aromatic amour. £49 for 100ml eau de toilette roullierwhite.com

4160 Tuesdays The Lion Cupboard Ferns pressed between pages of a diary, love letters tied in faded ribbons, a lipstick kiss on a foxed mirror, silk scarves with the faint tang of a gentleman’s Cologne. £55 for 30ml eau de parfum 4160tuesdays.com

Partere Run of the River A bare-foot meander through clover-strewn lawns, budding freshness in the air, lemon-thyme and clary sage encricled by a languorous caress of incense and oakmoss. £95 for 50ml eau de parfum parterrefragrances.com

By Suzy Nightingale

Choosing a fragrance for Fathers Day (or whenever!) Male scents we’re swooning over

Choosing a fragrance for Fathers Day (or, you know, whenever) can seem overwhelming, but the best way to match a particular chap to a certain scent is think about their personalities. So, ditch the old-fashioned ‘pipe and slippers’ image still portrayed on many a Fathers Day card and consider his character. Is he…

 

Timelessly Stylish?

 

If he fancies himself as rather dapper and wouldn’t dream of stepping outside the house in joggers and an old t-shirt, we think he’s likely to favour a classic but characterful fragrance. This collection was designed with such men in mind, but here at Perfume Society HQ we implore everyone to explore this divine collection and discover the timeless aromas loved by the stars of old Hollywood.

Created by Albert Fouquet, a member of the French aristocracy, who would surprise his loved ones with exquisite homemade perfumes, blended lovingly with the help of his family butler, Philippe. One evening in 1937, Albert met an American student named John F. K. mesmerised by Albert’s scent, John persuaded him to leave him a sample. The rest, as they say, is history…

Now you can get set to feel truly special by spritzing these timeless and decadent scents, six true icons in fragrant history ready for you explore.

Eight & Bob Iconic Discovery Set £20 for six fragrances

 

Eclectically Heroic?

Okay so he might not exactly be a caped crusader but he tries his best, and he’s your hero. If his taste mightbbe described as ‘changeable’ or he’s not really sure which style of fragrances he likes, this discovery box is your scent saviour! Filled to the brim with something to suit all, it’s for super men everywhere.

We’ve included independent perfume houses making their mark: recently launched ånd fragrance with sustainable and ethically sourced ingredients at the forefront, decadent Italian niche with Laboratorio Olfattivo and Jovoy with their new creation based on the Mayfair store 21 Conduit St. Also including newness from loved names including St Giles, Parfums de Marly, Ruth Mastenbroek, Floris, Caron,Initio, Atelier Des Ors, Kierin NYC and Anima Vinci.

We also bring you TWO GROOMING PRODUCTS! FISH Memory Fish Flexible Gel (50ml), and the divinely scented beard savour WELEDA Skin Food (10ml). Up, up and a-spray…!

The Super Man Discovery Box £22 / £18 VIP price for 14 fragrances + two extra gifts

 

Rebellious Rocker?

 

If he’s still firmly attached to his skinny jeans and faded band-t-shirts (or can sometimes be lost for hours playing along to vinyl rarities) chances are he’s not going to want to smell hum-drum and ordinary. Offering a true sense of olfactory rebellion, dance into this so-sassy collection, all of which should be worn with a devil-may-care attitude.

ROOK PERFUMES are the perfect meeting place between art and science – with more than a little rock ‘n roll in their DNA. They were launched by a frontline doctor/actor (yes, really), Nadeem Crowe, who became enraptured with the world of perfumery, who says ‘I feel totally comfortable with pipettes, beakers and weighing scales. The outcome, though, is a piece of art.’

Discover ALL THREE UNISEX FRAGRANCES, Undergrowth, Forest and ROOK. The latter was created by Nadeem for himself, inspired by his Middle Eastern roots, and described as a ‘diplomat dressed up as a punk rocker’. Nadeem loves to hear the stories of how his fragrances transport others – so let us know which transported you…? 

Rook Perfumes Discovery Set £15 for three fragrances

 

Modern Maverick?

If he’s slightly eccentric, obsessed by science or futuristic technology and always ahead of his time, he’s bound to appreciate the loving fragrance nerd-ery behind this iconic cult house. Perfumer and founder Geza Schoen is, himself, a bit of a maverick. If you’re new to the Escentric Molecules world, you should know that Geza was dedicated to trying something new – and it was seen quite shockingly brave, but caused a scent storm of interest.

The reason? Schoen shook up the perfume world by creating a scent with one ingredient – an aroma-molecule non-existent in nature, called Iso E Super. Now this molecule has been expertly blended with other ingredients to really ramp up the individuality.

Geza says: ‘I’ve used two qualities of patchouli here. The biggest chunk is Patchouli Coeur which is a very clean, soft patchouli oil fraction with the camphor-like topnote removed. I have also included a patchouli oil from Indonesia to round it out with a little bit of a topnote. The result is a sophisticated, clean patchouli that pairs fantastically well with Molecule 01.’

Escentric Molecules M+ Patchouli £95 for 100ml

Geza says: ‘Mandarin is all about the instant hit. It’s so alive, the way it radiates off the skin with that citrus zestiness. But there’s more to mandarin, it’s very fruity and aromatic as well. It’s a beautiful ingredient. Its transparency means that it vanishes quickly. I’ve touched it up with a little extra shading to extend it, adding a mandarin ingredient used in flavourings to give it super-juiciness.’

Escentric Molecules M+ Mandarin £95 for 100ml

Romantic panic? How to buy fragrance he’ll actually love

Valentines Day – love it or loathe it – is just around the corner, and it’s still the day that generates the most fragrance sales, peaking at 42% of all prestige beauty products sold. So if you’re thinking of splashing out on a scent for your significant other, follow our guide to ensuring success…

If you already know what he loves

Have a look at matching products available, such as a gorgeously decadent grooming products like body/beard oils and shower gels or body lotions. It’s often possible to find travel-size versions of fragrances (which are always useful and well-recieved).

If you don’t want to get them the same old thing, then take a look at our genius Fragrance Finder – simply input the name of a scent they already like, and it’ll give you SIX suggestions of new fragrances to try with similar notes, themes or ‘feel’ about them, all in differing price ranges.

Plus, we now have a dedicated Men’s fragrance section, full of detailed descriptions we’ve sourced directly from the fragrance houses and perfumers themselves. And, because we know so many of us wear fragrances with no regard to gendering (yet so many houses still categorise them as ‘male’ or ‘female’), we’ve given you the option of choosing ‘shared‘ in your scented searches.

If you have no idea what he likes

A selection box of scents showcasing a range of fragrances with differing styles is your saviour. They can try them all at home, taking time to choose their favourites, and most likely discovering scents they had never heard of or perhaps would have walked past were they not temptingly waggled beneath their noses…

Amouage Men’s Discovery Set £50
Amouage are a luxury niche house that can never be accused of ‘following the flock’ – this stunning collection will wow whomever is lucky enough to recieve it with incredibly impactful, long-lasting and utterly unique fragrances. With this beautifully-composed collection we invite you to discover the many characters of these accomplished fragrances – a dozen ways to wear and enjoy Amouage, encompassing all the masculine fragrance families.

With its roots in the Sultanate of Oman, the very ‘cradle’ of perfumery, this is a luxury perfume house with its finger on the pulse-point of what modern fragrance-wearers want. So we are proud to introduce this truly decadent collection featuring TWELVE MEN’S AMOUAGE FRAGRANCES, allowing you to explore and delight in these creations at your leisure.

Mr. Scentastic Discovery Box £19 / £15 for VIP Club Members
For those wanting to begin (or expand) their fragrance wardrobe, we’ve put together a thrilling collection of simply the finest men’s fragrances out there. Where do we start..? Certainly with the so-modern 6ml MUGLER ALIEN MAN as well as a 30ml DEAR BARBER WITH CONFIDENCE fragrance for those who like traditional scents. But we’ve also added incredible niche fragrances from perfume houses such as Maison Francis Kurkdjian, Prosody, Hugo Boss, BulgariLalique and more.

So whether you are planning cliff-top walks, a trip away, cosy nights in or some dress-to-impress evenings, there is a fragrance for every occasion in this collection. We have also included two GROOMING EXTRAS – because Mr. Scentastic wants to look as good as you smell. Check out the fantastic travel size Jack Black Double Duty Moisturiser SPF20 and Pre & After-Shave Balm from the divine Atkinsons Grooming Collection.

Escentric Molecules Discovery Set £25
Revolutionising the fragrance industry with their now cult-favourite scents, these EIGHT fragrances take a man-made molecule that smells fantastic in its own right, and then combines them with naturals that help enhance the incredible depth found in that single molecule. These are duos to explore and fall in love with – especially good gifts for the scientifically inclined, or those who yearn to know more about the world of fragrance (and to smell utterly unique).

In each duo, the Molecule and Escentric companion allow you to experience the wonders of science and art in harmony – truly a treat for the senses, and we think you’ll be blown away by how long these last on the skin (and, of course, how fabulous he’ll smell…) For rebels, artists and scientists everywhere, why run with the pack when you can smell so delightfully different?

Ralph Lauren Polo Red Rush: Exclusive Q&A with perfumer

We caught up with Olivier Gillotin, the perfumer behind Ralph Lauren’s Polo Red Rush fragrance, for an exclusive Q&A and a sneak peek behind the scenes of his inspiration for creating the scent…

Q1. What was your inspiration behind POLO RED RUSH?

In designing the Polo Red Rush fragrance, I was inspired by the acceleration, elation and intensity during the very beginning of a race. I wanted to translate the rush of those never-ending first seconds into the fragrance. To achieve this vision, it needed to bring an immediate, intense freshness. Two ingredients inspired me at first: red mandarin for an impulsive, crispy start, then fresh mint for its energizing power.

Q2. How would you describe the way POLO RED RUSH smells?

I like to describe Polo Red Rush as an energetic red water – a fresh water tinted with crisp, energizing red notes. The citrus top notes (red mandarin, red grapefruit, lemon and pineapple) complement the spearmint mid note for an immediate fresh effect. The scent evolves on the skin with facets of red saffron while orange flower adds a masculine watery fluidity. Finally, a vibrant burst of roasted red coffee is streamlined with Cedarwood, bringing a new sleekness and elevating the background with an enamoring trail of woody musk.

Q3. How does POLO RED RUSH fit into the POLO RED franchise?

Polo Red Rush takes the franchise to the next level, capturing the sensations of speed, seduction and freedom. With its fresh, invigorating and surprising association of citrusy mint and cedarwood, Polo Red Rush perfectly rounds out the Polo Red portfolio.

Q4. What are the main differences between POLO RED, POLO RED EXTREME AND POLO RED RUSH?

Polo Red Rush is a crisp, energetic new interpretation of the original Polo Red. It elevates a spiced, cool watery freshness and bold red citrus profile. Spearmint from Morocco joins as a new bracing and dynamic element. Coffee notes play a supporting role to enhance a sleekly sensual dry-down with cedarwood and musk.

Q5. How did you choose the key notes for POLO RED RUSH? What makes the olfactive structure so intriguing?

Polo Red Rush masters a high proportion of saffron that is paired up with citrusy mint. I chose to elevate saffron for its unique and vibrant character able to unveil a fascinating fresh-spicy facet. Mint – saffron is an unusual and surprising association that creates a fresh yet intense and refined energy. Both ingredients fit perfectly well and complement each other.

Q6. Were there any special techniques or stand-out ingredients used to achieve your vision for POLO RED RUSH?

The creation process has been a construction – deconstruction “game”. My original intention was to design the ultimate experience of fresh energy for the Polo Red thrill-seeker. After translating this idea into fragrance, I deconstructed the formula to clearly identify and highlight its best facets – crisp and citrusy mint, cedarwood, saffron. I then removed all unnecessary ingredients to maintain the most relevant ones and to develop the fragrance in a fresh, unique and refined way.

Q7. What makes POLO RED RUSH so crisp and energizing?

Polo Red Rush has everything of a fresh water putting the emphasis on citrus and mint. In addition to that, I highly elevated saffron, as a powerful red spice imbued with fresh intensity and a key ingredient for the franchise. The combination of citrusy mint and saffron create this unique crisp and energizing freshness.

Q8. You’ve often described how the color red inspires you. How did you channel that inspiration into an entirely different olfactive experience for POLO RED RUSH?

For each Polo Red fragrance, I ensured that the smell brought to mind the color red. Polo Red and Polo Red Extreme respectively focused on the symbolic of seduction and power. With Polo Red Rush, I wanted to explore another strong and explicit meaning: energy. It inspired me to design a red water acting like a booster. This red water needed to be olfactively infused with the positive and stimulating energy of the color to be able to master a never ending rush.

Ralph Lauren Polo Red Rush £55 for 75ml eau de toilette
Try it at debenhams.com

Fragrance Family Friday: Fougère

As part of our continuing feature, Fragrance Family Friday, today we’re burrowing knee-deep in shady ferns for Fougère

For anyone who’s wondering, you say it ‘foo-jair’ (with the ‘j’ a little soft – almost ‘foo-shair’…) – we thought we’d start with that, because not only can some of the fragrance families be a bit confusing, even pronouncing them can get the better of us at times!

Now that’s out the way, let’s go deep into the shady undergrowth of this fabulous – and still-evolving – fragrance category.

Although there are many modern variations cropping up, a fougère will invariably feature lavender, geranium, vetiver, bergamot, oakmoss and coumarin in the blend. Fougère Royale as the first of them, from Houbigant in 1882. Fougère takes its name from the French for ‘fern’ – and to understand what these ferny, green fragrances smell like, here is an absolute classic, now thankfully revived in a heart-warming way, by Milano Centro

Milano Centro HIM was showcased first at the Beauty International show at Olympia in June 1989, by business partners and interior designers Dean Tatum and the late Matthew Bright. Inspired by ‘the classic sophistication of all things Italian’, they launched with just one fragrance – Milano Cento HIM – a fabulous evocation of a fougère that smells like a cool, shady walk through a forest.

What does it smell like? Imagine citrus luminescence sparkling in the tops notes with bergamot and peititgrain, giving way to a herbaceously dappled breeze of rosemary, lavender and basil. As it warms, you’re swathed in the musky warmth of smooth sandalwood and suavely sprinkled spicy notes of clove, cinnamon and amber atop a darkly glimmering patchouli base.

When Milano Cento – the perfect, drop-dead sexy man smell – later disappeared from the shelves (as many fragrances do, alas…) it could have been a mere scent memory, if it wasn’t for Dean Tatum’s wife Valissa and son, Jasper. They had the idea to recreate a single bottle for Dean’s 50th birthday: the ultimate journey back in time. As any perfume world insider knows, however: it’s not that simple. ‘Trying to find someone to produce for us, in the small quantities we were after, was quite a challenge. It was only after we called a few stockists, who said they remembered the brand and asked when it was coming back, that we had the idea to relaunch it.’

We’re so glad they did. This is a fougère fragrance that smells classic in a timeless way, rather than simply reminiscent of the era it originates from – it’s grown-up, insouciant, perfect for any occasion.

Want to try it for yourself? Find Milano Centro HIM in our Explorer Men’s Discovery Box – along with SIXTEEN other fragrances to explore!

The Explorer Men’s Discovery Box £19 (£15 for VIP Club members)

By Suzy Nightingale

Retro men’s fragrance ads to make you smile

In our semi-regular series looking back fondly to fragrance ads of yore, we’re concentrating today on a batch that are even more (mostly unintentially) hilarious than previous selections. With a fascinating look at what men should smell like, and how they should behave, we feel these serve as public information films, and should possibly be studied in history lessons while a teacher writes ‘What WERE they Thinking?!’ on a white board…

 

There’s something rather ironic about the voiceover saying ‘…for men who aren’t kids anymore’ just as a woman is shown spoon-feeding her man-child partner in a restaurant, don’t you think? Immediately after asserting how grown up and un-kid-like the man who wears this fragrance definitely is, they ask ‘Would Canoe suit you? Ask a woman…’ while she’s now shown cutting his hair. We don’t get to see her rock him to sleep or read him a bedtime story or even talc his bottom with matching powder, but the inference is surely there. The people who made this Dana Canoe advert in the 60s HAD to be trolling the chaps, right? We’re down for it.

 

‘He believes in the same things his father believes in’ – wearing all white outfits while gazing wistfully from windows in all white rooms, apparently. Then, because he’s ‘strong and dependable’ he pops down to the beach to help two fishermen haul a boat out to sea (NB: they were doing perfectly well before he stepped in, but we’re sure they praised his name to the sky). Actually, we’re big fans of the Old Spice fragrance, here at The Perfume Society. It’s a proper masculine classic, and if you haven’t smelled it for a while, quit your sniggering and have a sniff. But do feel free to snigger at the old adverts, all the same.

 

#moustachegoals for miles as our hero is seen splashing on Blue Statos Cologne one minute, and hurling himself into a hang-glider the next. We hope he waxed that ‘tache or he could give himself whiplash. And who’d have thought it? It turns out hang-gliding is the perfect sport to take up if you want to make eye-contact with female drivers – not something we’d have thought Health & Safety regs would approve of, but still. She can get a whiff of his Cologne even as he whisks through the air above her car (like a fragrant falcon), and they immediately decide to live together in a glorified wooden shack. We love happy endings.

 

The Hai Karate adverts were always firmly tongue-in-cheek – ready to take the proverbial out of themselves, and presented in the manner of camp Carry On style films of the era. There’s something a bit weird about watching them now, though – a genuine sense of unsettling danger of women uleashed from their senses by getting a mere sniff of the Cologne. Here, a female nurse adds injury to injury by ruthlessly persuing a patient across a hospital ward. Apparently the brand put ‘instruction for self defence with every bottle’ because it smelled so good, men who wore it were in constant danger. Or something.

 

Shopping for men while picking up their vegetables for the week, two women perform an improptu musical outside a greengrocer’s, discussing what, exactly, constitutes ‘something about an Aqua Velva man.’ I’m not sure we ever quite get to the bottom of it, only that they must be ‘manly’ and ‘last all day’. With packaging that at first glance might be mistaken for men’s hair dye – or a devastatingly attractive fake Moustache In a Box – we can only guess how ‘fresh’ and/or ‘provocative’ the duo of fragrances actually smelled. Or perhaps it’s of secondary importance to the freshness of the veg?

By Suzy Nightingale

Father’s Day – stage a scent intervention with these fragrant gifts

Dad, it’s time to step away from the Cologne Auntie Brenda gave you when you were 19: we’re staging a scent intervention for Father’s Day…

Today, June 11, is our last cut-off day for posting before Father’s Day on June 16 – but you can use these tips whenever you’re buying a fragrant gift!

Buying a fragrance for your father – or the father-figure in your life – can be tricky. You want to gently ease them away from the one they’ve been drenching themselves in for decades because the scented landscape has (mercifully) changed; but where to begin on their new fragrant adventure?

We specially curate a selection of our Discovery Boxes with men in mind (or anyone who prefers more traditionally ‘masculine’ leaning fragrances), as well as stocking a superb selection of Brand Boxes from new niche houses and the more unusual, already established names.

Discovery Boxes/sets really are the best gifts: you’re not imposing your own taste or guessing at theirs, and with a plethora of perfumed delights to explore, the chances of scented success are greatly increased!

Choosing a new fragrance deserves time and space to properly see how they develop on your skin, and something we know you love is the chance to try things you’d perhaps never heard of before. When given as a gift, these boxes also represent the chance to gently move someone you love out of a fragrant rut…

Bringing brand new releases, much-loved classics and niche perfume houses, with an unprecedented SEVENTEEN FRAGRANCES to explore, there’s something for all to fall for in this bumper selection! Including FIVE fragrances from the Elements of Man line-up by ERMENEGILDO ZEGNA, a zing for your step from TOM DAXON Sicilian Wood, the power of the just-launched CREED Aventus Cologne – alongside classic ACQUA DI PARMA Colonia, inviting you to dip your toe in summer waters… We’ve also thrown in TWO GROOMING PRODUCTS! The evocative Milano Cento Body Wash 30ml, to pair with the same fragrance in the box, along with Jack Black Double Duty Face Moisturiser SPF20.

And if you buy this box before 28th June, you’ll be entered into a prize draw to win a full-sized fragrance or grooming product. Which you can choose to give as a second gift, or well, *cough* just keep for yourself.

The Explorer Men’s Discovery Box £19 (£15 for VIP Club members)

If he’s something of a rebel or always up for trying the latest technology – we’d steer him toward the incredible, ground-breaking fragrances of Escentric Molecules. Creating unique duos that combine a man-made aroma-molecule with naturals, try each of them in turn, compare the four pairs, and find out why this continually innovative house are set to blow your mind. What’s more, feedback tells us these fragrances last the whole day through, and smell utterly unique.

The Escentric Molecules Discovery Set includes four duos x 2ml samples.

Escentric 01 – the Iso E Super molecule features heavily, with the remaining formula using ingredients ‘designed to underscore its low-lit mood.’

Molecule 01 – the ‘partner’ to Escentric 01 contains nothing but Iso E Super – a single ingredient.

Escentric 02 – vetiver, synthetic musk, Muscone plus powdery orris, elderflower extract and hedione

Molecule 02 – unadulterated Ambroxan

Escentric 03 – a tribute to the more familiar side of vetiver: its dark, slightly exotic woodiness.

Molecule 03 – Vertiveryle acetate, a refined vetiver note is celebrated at its purest

Escentric 04 – pink grapefruit, rose and pink peppercorns

Molecule 04 – a seriously room-filling sillage of smooth sandalwood

Escentric Molecules Discovery Set £25

It’s time to switch up their scent game and move from heavier fragrances to a fresher wardrobe. We curated this selection especially for chaps looking to find something new, so there’s something for every man (and plenty of ‘borrowable’ finds) – including Bentley, Parfums de MarlyCristiano Ronaldo and TWO duos from cult brands – Escentric Molecule and Clive Christian – among others. This is a thrilling collection to sniff your way through, and with two added extras from Penhaligon’s and Aromatherapy Associates, this box is worth over £40 to begin with, and priceless when you help them discover a new favourite…

The Men’s Edit Discovery Box £19 (£15 for VIPs)

Not all dads and father figures are fuddy-duddy, and if yours is more hipster than has-been, this box is the way to go. Featuring 14 truly exclusive niche fragrances, there are an incredible THREE LUXURY-SIZE SAMPLES perfect for travelling – the new addictive Anima Vinci Sesame Chān (7ml), fabulously fresh Tom Daxon Laconia (4.5ml) and the exotic Merchant of Venice Blue Tea (5ml). Showcasing scents from very exciting perfume houses – including decadence from Juliette Has a Gun and exquisite naturals from Prosody and Parterre – he’ll be among the first to smell BDK Parfums with the so-French Rouge Smoking and Parle Moi De Parfum’s delectable celebration of rose. And yes, men smell utterly fabulous in florals – take it from us. All of these fragrances are totally sharable and higly desirable for those who want something more unique.

Limited Edition Niche Discovery Box £23 (£19 for VIP Club members)

If he wants ultra luxury and something we’re sure none of his contemporaries will already have, we’re delighted to introduce a very exciting new brand – Memoize London – and invite you to delve into this treasure trove Discovery Set, which includes eight wonderful new fragrances. Memoize celebrates the importance of creating a harmonious balance between fragrance and emotion.

Tristitia – the essence of calm, relaxation and pure leisure. Reminiscent of of a lazy Sunday morning, cocooning you in floral and vanilla scented sheets, no need to rise, the amber is keeping you warm…

Avaritia – the essence of insatiability, opulence and unquenchable desire. The first time you dare to think you can have exactly what you want, the need for something that is all yours.

Era – the essence of passion, provocation and power. Lose control of your emotions with this powerful fragrance; reigniting the fire within you, evoking deep seated memories within.

Luxuria – the essence of lust, seduction and intoxication. Memories of the first moment of interaction, where desire and passion consumes you. Your skin will tingle with luscious blackcurrant, tuberose and the warmth of musk will captivate you.

Superbia – the essence of self-confidence, self-love and self-worth. An overwhelming feeling of pride, joy and delight. Recalling a first day of school, the pruned rose bushes, games in the woods, the leather strap of a satchel, a mother’s proudest moment…

Gula – the essence of pleasure-seeking and self-indulgence. A fragrance of sumptuous vanilla, absorbing orange, rich clove and delicate lavender. Gula is an immeasurable mix of thought provoking scents providing unrestrained gratification for your appetites, desires, or whims.

Invidia – the essence of insatiable desire to want, to have, to be who you want to be. Envious and aspirational, your mind takes you on a sub-coconscious journey through the memories from your childhood; always wanting what you can’t have – sweet vanilla ice cream, caramels, tobacco….

Black Avaritia (Limited Edition) – the essence of indulging all of your wants and needs in abundance. Travelling through the rich and woody tones, takes you back on a journey to a foreign land. The warmth on the skin is reminiscent of the sun kissing your skin.

Memoize London Discovery Set £57

Knowing a lot of niche-loving chaps who want to look their best are out there, may we also suggest the second Niche box – it includes a 7.5ml of Anima Vinci Neroli Wisdom which basically smells like a Moroccan summer in a bottle. Alongside treasured houses such as Amouage and Atkinsons we’ve included exciting newness from Parterre, Stories by Eliza Grace, Memoize, The Modernist, Tom Daxon. But it doesn’t stop there… WE’VE ALSO ADDED SOME SKIN LOVING TREATS! Yes, dads need pampering, too. Keep his face glowing with the recent GOLD AWARD winning skinSense ANTI-AGING Overnight Leave on Mask (WORTH £8.50) which he can slap on overnight for minimum fuss – and ensure his hands are looked after with the wonderful bestselling Balance Me Super Moisturising Hand Cream (WORTH £10). When you consider the value of the two grooming items alone is worth £18.50 – you’re basically getting the rest free!

Niche Collection II Discovery Box £19 (£15 for VIP Club members)

 

Luxury Boxes: perfect gifts for ‘not quite sure what they like’ loved ones!

Have you got people to buy presents for this Christmas whose tastes you’re not absolutely certain of? There are always some, it seems, and we have the perfect gift idea: a selection box of sumptuous scents in Luxury Boxes!

We pride ourselves on offering a beautiful range of luxury niche and hard-to-find fragrances, each box comprising a wonderful selection of scents your loved one can try. We always say the only way to buy fragrance is to live with it a while on your skin, to see how the notes unravel as it warms with you, to explore how each one makes you feel… and the best way to do this is by having a variety of try-me sizes – a scented something for every mood!

Consider giving these gift boxes as an initial ‘taster’ present, and then asking which their favourite was, to buy the full size later on (now safe in the knowledge they’ve tried and adored it!) And of course they make fantastic standalone presents for any perfume lover, with something for every budget.

Why not tick off some more gift buying right now, from the comfort of your home, and let us do all the hard work for you? Or if you’re already done (our congratulations and sheer envy, if you are!) why not put your feet up and treat yourself for a change…?

Now this set represents a HUGE bargain, boasting a £15 voucher given with every box, to put towards a full size of your choosing. Each scent was developed by a different master perfumer – think: Fanny Bal, Thomas Fontaine, Michel Roudnitska, Christian Provenzano, Beverley Bayne and Randa Hammami – true experts and alchemists in the world of fragrance. From stunning florals to exquisitely fresh fragrances and a mystical woodiness that’s captivated everyone who’s worn it, we think you’re going to be as excited as we were to discover this collection. Learn all about this exciting new house with an explanatory leaflet and ten scent strips to fully explore and get to know the fragrances in depth – it’s ideal for those who crave something truly different, and for people just learning the delights of perfumery.
Anima Vinci Discovery Set £15

A fantastic second curation of Tom Daxon fragrances (the first one is still available, if you prefer) continues the exploration of the signature collection from this rising star of the perfume world. Five fabulous fragrances – all shareable, all delectable, a celebration of dark and mysterious scents that we think are just perfect for the colder months. Each fragrance is meticulously created with perfumer Jacques Chabert – who, during his career, has spent time working on scents for Chanel and Guerlain (and who twentysomething Tom Daxon has known since childhood).
Tom Daxon Discovery Collection Two £45

With creations by one of the world’s leading perfumers, the new perfume house Floral Street pride themselves on shaking up your opinions about floral scents, with their distinctly modern spin on a classic perfume category. Put basically, Floral Street’s fragrances are about as far from your granny’s florals as it’s possible to get – each one created by the star perfumer Jérôme Épinette, who is known for his mastery of natural ingredients. As Floral Street put it: ‘These are bunches – not bouquets. Ingredients, not notes. And it’s about ease, modernity and joy.’ Using unexpected combinations beautifully blended, they’re affordable luxuries to indulge in at any time, and especially suited to those new to exploring niche perfumery.
Floral Street Discovery Set £14

In an age where we hear a lot about conscious consumerism, Sana Jardin is looking to change the world – one utterly exquisite bottle of perfume at a time… The scents in the Sana Jardin collection are strikingly beautiful – a magic carpet ride in every bottle. And – enhancing their feel-good factor – this socially-conscious, luxury fragrance house offers flacons created entirely from recycled glass, along with a sustainability program to help the Moroccan women who pick the orange blossoms used in several of perfumer Carlos Benaïm‘s stunning creations for Sana Jardin. The perfect pick for someone who’s socially conscious but still wants to smell utterly sublime!
Sana Jardin Discovery Set £30

Discover British master perfumer Ruth Mastenbroek‘s collection in one brilliant box. After years of creating scents for iconic brands like Jo Malone London and Jigsaw, Ruth set about creating her own range. Each of her perfumes is a masterpiece that takes two or three years to make, crafted using some of the best ingredients the world has to offer and seeking to capture fragments of a life well lived within each composition. Expect to find your new scent love right here, with a truly mesmerising modern take on Chypre (surely the most sophisticated fragrance family), along with luscious florals and intriguingly contemporary (and definitely sharable) scents. This selection (with lovely travel-friendly sprays) is a must-try for anyone who has a love of perfume – or would make a great gift for someone wanting to discover, explore and enjoy a unique perfume house.
Ruth Mastenbroek Discovery Set £17.95

The Merchant of Venice invites you on an enchanting journey through the different olfactory families to discover their Murano Collection. A unique set that reinterprets the art of Venetian Perfumery, it is inspired by its craftsmanship and age-old trade with the Orient. Encompassing the exotic ingredients that Venice traded, the perfumes and packaging evoke the rich traditions and history on which this noble city was founded. It’s an incredible collection with each fragrance encompassing a fascinating story and a snapshot of historic influneces composed with the contemporary fragrance-wearer in mind. Did you know The Merchant of Venice found a unique rose in the grounds of a Venetian palace, and used this for one of their scents? For travel, history and scent-lovers alike…
The Merchant of Venice Discovery Set £30

Cochine is Vietnam’s first luxury fragrance brand – and one that we are totally obsessed with! Created to inspire you, Cochine’s collection of eaux de parfum captures the romance of a sun-warmed garden as its enchanting scents unfold into the evening air. The Cochine Floral Collection has been specially selected from Cochine’s portfolio of unique botanical scents, including the newest fragrance, Tuberose & Wild Fig. To wear these is to be transported to exotic climes and a heavenly scented, balmy air. The fragrances are presented in sizes that mean they’re great to have for spritzing at home, popping in your handbag or even taking on holiday – completely perfect for that unashamed floral lover in your life.
Cochine Floral Collection £35

Written by Suzy Nightingale

French Connection Femme/Homme: we’re hooked!

We were lucky enough to be invited to the launch of the French Connection Femme & Homme fragrances last week, and were seriously impressed at their sophisticated (yet pocket-friendly) duo…

French Connection’s in-house team worked on the project with renowned perfumers Philippe Romano and Corinne Cachen as the noses, and flipping their roles so that Philippe worked on Femme and Corinne on Homme – resulting in a dynamic, contemporary take on a ‘male’ and ‘female’ pairing.

Quite frankly, we’d be happy to wear them both. Seek them out in-store at French Connection now, and also at Boots nationwide.

So… how do they smell?

French Connection Woman/Femme is all come hither creamy jasmine with a lusciously juicy mandarin and crisp apple up front with hints of luminescent neroli, then a dry-down that gets all smoochy with soft musk and warm amber. Impressive staying-power, too – we could still smell this wafting in our hair the following day!

French Connection Femme from £14.99 for 30ml eau de toilette
Try it at Boots

French Connection Man/Homme is dark and moody, a contemporary fougère that’s cool and shady with frosted sage, green violet leaves and lavender mossy-ness. The base is smothered in sandalwood with an addictively gourmand touch of tonka bean that’s sure to prove an all-day wrist-sniffer (or neck snuggler).

French Connection Homme from £14.99 for 30ml eau de toilette
Try it at Boots

Written by Suzy Nightingale