Gucci Bloom: the FREE arcade game!

Did you know Gucci has a Gucci Arcade App, where players can download free (ultra glam) retro style arcade games? Well now Gucci Bloom has its very own game added…

We are excited to announce today the release of the Gucci Bloom Game in the Gucci Arcade on the Gucci App! It is the first game dedicated to fragrance!

In the Gucci Bloom game, players embody their favorite fragrant fashionistas from the new Gucci Bloom advertising campaign – entering a mysterious garden and using magic to bloom the blossoms.

 

 

 

The game takes inspiration from the just-launched and stunningly surrealistic campaign video for Gucci Bloom, of which Gucci says: ‘The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Some scenes take inspiration from the popular French musical film ‘Peau d’Âne,’ directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay.’

 

 

And in the flower-filled Gucci Arcade game, the appealingly 80s-style retro graphics continue the story and explore the whimsical Gucci aesthetic as ‘…players enter a mysterious garden and using a fairy dust light beam are able to magic the blossoms to bloom.’ Players can choose a character created in the likeness of the new talents featured in the campaign, and really it’s just the most delightful way to pass the time – particularly in these enduringly strange days of social distancing due to the glocal pandemic of Covid-19 still wreaking chaos.

 

In fact, gaming figures have risen by a whopping 65% globally, according to statista.com, who report that ‘While cinemas and theaters closed their doors to try to stem the spread of the disease, many people turned to home entertainment during periods of self-isolation.’ So if you’ve never explored the fascinating world of online and app games, now is the perfect time to give it a go.

 

 

Gucci explain that, ‘…the Gucci Bloom game is accessible from the Gucci Arcade map on the Gucci App, where players can choose between a lineup of different games. Employing and displaying the hallmarks of the House, all of the games on the App are unique, while sharing a common spirit of entertainment.’

#InBloom

And really, if we’re gonna start gaming, could there be a better way to begin than a FREE perfume-inspired Gucci Bloom Arcade game…?

Written by Suzy Nightingale

Yardley London launch ‘Fragrance Diagnostic Tool’ to find your new fave (plus a discount!)

It can often be tricky navigating your way through a range of new fragrances, so Yardley London has launched a Fragrance Diagnostic Tool online, to provide personalised fragrance recommendations (AND a discount code!) via your favourite ingredients, and a signpost to your perfect scent…

Celebrating their 250th anniversary (an incredible heritage you can read all about on our page dedicated to their history), Yardley London’s Fragrance Diagnostic Tool is a quick and simple way to guide you to your new favourite fragrance. All you need to do is pick some of your favourite notes from a list, and the fragrances that most closely match your taste will be presented to you.

I got matched to April Violets, which shows it works, as that’s one of my all-time favourites – all powdery/pretty with verdant violet leaf adding shade) –  and Blossom & Peach, which I must admit to not knowing so well, but it sounds utterly perfect for me. Blackcurrant, rose, peach, lilac and geranium with woody notes, patchouli and musk? Yes please! So that’s on my must-try list.

Even better: Once the diagnostic has been completed, customers receive a 10% off discount code valid on the Yardley range of eau de toilettes. So maybe my ‘must try‘ list is suddenly ‘must buy right NOW’…

Written by Suzy Nightingale

Penhaligon’s Language of Flowers

Love’s language may be talked with these
To work out choicest sentences,
No blossoms can be meeter
And, such being used in Eastern bowers
Young maids may wonder if the flowers
Or meanings be the sweeter.

ELIZABETH BARRETT BROWNING, 1806 – 1861 

 

With our ‘Step in to the Gardenissue of The Scented Letter Magazine hot off the press, and more of us craving the colours, textures and (of course) scents of flowers more than ever in these uncertain times… floral inspiration is springing up all over!

Penhaligon’s have published a fascinating guide to the ancient ‘Language of Flowers‘ – the hidden meanings attached to seemingly innocent blooms, and how these could be used to send secret messages that bypassed stringent social ettiquette in the past…

What’s more, Penhaligon’s are inviting you to construct your own virtual bouquet to send to someone special, and when you sign up to their Penhaligon’s Times newsletter, both you and your friend will receive a £10 gift voucher to enjoy.

 

 

The newsletter is always packed full of interesting scented snippets, and here is their explantion of that secret scented Language of Flowers, first printed in the Penhaligon’s Times:

‘What could be more pleasurable than receiving an unexpected bunch of flowers! A bunch of bluebells to brighten a day. Lily of the Valley to celebrate a lover’s return, or a simple rose to nurture a budding romance. How much more pleasurable may be if the flowers themselves carry a hidden meaning. From ancient times flowers have been symbolic. The Romans honoured their heroes with laurel wreaths and Greek mythology tells how many flowers were created.

Poets have always extolled the virtues of flowers, and since Elizabethan times have written on their meanings. But it was the Victorians who turned flower-giving into an art. Inspired by a book entitled Le Langage de Fleurs by Madame de la Tour, the Victorians practised the new floral code with the same dedication with which they built their cities and furnished their homes.

The choice of flower was all important, but so too was the manner of presentation. If the flowers were upside down the opposite meaning was intended. Thus tulips presented with their stems uppermost meant blatant rejection from a lover. If the ribbon was tied to the left, the meaning referred to the giver, if tied to the right, to the recipient. On the other hand, one could always respond by wearing the flower in different ways – on her heart of course meant love, but worn in the hair implied caution. Both are acceptable locations for a light mist of scent.’

 

 

So now, what will your virtual bouquet say in this secret Language of Flowers, we wonder…?

Written by Suzy Nightingale

Stories Parfums: a guided scent discovery, LIVE online!

Stories Parfums is a house filled with evocative, emotional story-telling through scent. And now you are invited to join a private VIP Scent Club, where you can ‘…receive samples of our fragrances and learn how to connect with your own story through the art of fragrance, live online with Tonya.’

Tonya Kidd-Beggs is the Founder and Creative Director of Stories Parfums, and right for the get-go, she knew she wanted to create a house where the fragrances were unashamedly emotionally driven – reaching into the depths of mislaid memories, childhood dreams and long-forgotten hope.

 

 

Stories Parfums say this is ‘a unique opportunity to experience STORIES Parfums first hand alongside our Founder and learn a little more about the art of fragrance and the development of our gender-inclusive brand, and invite you to join us LIVE online, from the comfort of your home.’

This intimate exploration of scent with fellow fragrance lovers is £5 per person and for that, you will be sent 4 x deluxe 2ml samples of STORIES No.01 and STORIES No.02.

‘Tonya will host a guided group discovery of each of the scents to experience together the unique notes and ingredients in each eau de parfum’.

Tonya will welcome your questions and scent stories in this one-off online group session via ZOOM on Friday 31 July at 4pm BST.

In addition, there will be a sneak preview of upcoming product launches and participant exclusive offers. But hurry! There are only 20 places in this very special session, and you will need to book your ticket in time for your samples to arrive!

 

Written By Suzy Nightingale

Mary Celestia – 150 year old scent discovered on a ship wreck (and remade!)

A team of divers and archaeologists discovered a 19th-century fragrance in a shipwreck off the coast of Bermuda, and the scent has now been painstakingly researched and reconstructed for you to smell for yourself…

Bermuda is perhaps most associated with the infamous ‘Bermuda Triangle’ – an area in the western part of the North Atlantic Ocean where a surprising number of ships and aircraft have gone missing (often said to be under mysterious circumstances) over the years. In fact, Bermuda has over 300 known shipwrecks lying dormant on the sea bed, and in one of them – The Mary Celestia – whose hull was spotted by Philippe Max Rouja, the island’s custodian of historic wrecks, following a huge storm in 2011; the search team came across this rare and intriguing fragrant find…

 

 

In the news story, Atlas Obscura reported that ‘After a week of examining the wreck, a team of divers and archaeologists found a number of artifacts, including shoes, wine, and two small bottles of perfume. The items were packed together, leading the team to think they may have been gifts. Save for some mineral deposits that had formed on them, the bottles appeared to be intact. One still contained a small air bubble inside, which otherwise would have been forced out by seawater. Etched on the glass were the names “Piesse and Lubin London.”

Rouja brought the bottles to Isabelle Ramsay-Brackstone, the owner of a local boutique perfume store called Lili Bermuda. Ramsay-Brackstone immediately knew they were a rare find. “In the 1800s, London was a center of the perfume industry and Piesse and Lubin was the name of a prominent perfume house on Bond Street,” she says.’

 

 

Indeed, I know that name well, having recently researched and written an article about perfumer G.W. Septimus Piesse for our Music & Perfume issue of The Scented Letter magazine!

In 1857, Piesse (who was a perfumer and chemist) published a popular olfactory guide called The Art of Perfumery and the Methods of Obtaining the Odours of Plants. This guide went on to shape the history of perfumery, and if you’ve ever referred to perfumes having ‘notes’ or being ‘composed’, it’s Piesse’s ‘Gamut of Odors’ you have to thank – a comparative scale of different aromas based on a musical scale.

But what, you may wonder, did this perfume sunk for so many years smell like?

‘After carefully scraping the mineral deposits off the bottles and opening them,’ Atlas Obscura reports, Ramsay-Brackstone and fellow perfumer Jean Claude Delville from Drom, took a tentative sniff…

‘One bottle gave of a whiff of a rotten smell. Unfortunately, some seawater had seeped in and spoiled the fragrance. But the other specimen survived intact after 150 years underwater. According to the duo, it smelled of orange, bergamot, and grapefruit with a faint aroma of flowers and sandalwood. There were also some musky “animal notes,” such as civet or ambergris…’

Using gas chromatography (a process similar to unravelling DNA, where fragrant ingredients are captured and their chemical structure analysed to show the exact mixture) didn’t reveal all – Delville admits that after some detective work to discover what ingredients Piesse used in his fragrances, they also had to rely on ‘…my nose to do the reconstitution.’

 

 

It was important for them to try and achieve the perfume’s exact aroma, he continued, because ‘We didn’t want to recreate just a modern version of the fragrance. We wanted to stay true to the original scent.’ So during several months of trials and over 110 differing combinations, the pair decided to use orange flower, roses, sandalwood, and vanilla in addition to the gas chromatography findings.

Naming the final creation Mary Celestia, the initial launch was limited to 1,854 bottles (refrencing the fateful year the ship sunk), because they weren’t sure how popular a shipwrecked scent would be. But it proved to be such a success that the fragrance is now stocked again in Isabelle’s shop.

It sounds utterly beautiful, looking at the list of notes and description, so although I may have been swept away by the romance of the story, I’d certainly give it go. Would you like to wear the scent of a shipwreck…?

 

Mary Celestia $130 for 100ml eau de parfum (samples and smaller sizes also available)
lilibermuda.com

Written by Suzy Nightingale

Issey Miyake Fusion – make your own music on the nature-inspired drum machine!

The new Issey Miyake fragrance, Fusion d’Issey, has inspired an immersive and interactive experience created in partnership with The Perfume Shop, to celebrate the launch…

We’ve been banging our drum about the many ties between music and fragrance for years – in fact, we recently dedicated an entire issue of our magazine, The Scented Letter, to Music & Perfume  – so we’re delighted to see Issey Miyake showcasing Fusion in such an imaginative and multi-sensory way…

Sounds of Fusion is, they explain, ‘the first drum machine inspired by nature in Fusion, where users are invited to create their own music composition using the sounds of elements in Fusion.

 

 

The experience immerses into an interactive home page inviting users to take part in an intuitive and easy creative soundscape page where they can create their own unique piece of music.

Sounds of Fusion” offers a new playground for both novice and experienced music creators. It takes its roots in the popular organic and nature-inspired music genre.

The experience is composed of:

4 main themes inspired by nature: air / lava / water / stone sounds

8 different sounds representing the main themes, as different interpretations of each one

A play and pause button, there to start or stop the player

A record/share button allowing to download the composition when one’s done, and share it on different social media channels

The digital platform is live now and open to anyone who is keen to become his/her own music creator inspired by organic sounds.

Be inspired & share your Sound of Fusion!’

 

 

 

So, why not spritz your scent and get inspired to create your own track to share with friends online? With Issey Miyake you’re invited to ‘Dive at the heart of the elements where the strength of nature is expressed through images and for the first time… through sounds. Just listen: water flowing on rocks, wind blowing through leaves, boiling lava, crackling rocks…’

For those of you who’ve not managed to get your noses on the new fragrance yet, Fusion juxtaposes hot and cold, a fascinating exploration of the perfumer’s alchemy in conjuring coolness from citrus and coconut milk, the breeze of a solar-filled mineral accord (think sunlight sparkling on water). Earthiness exudes from the smooth sandalwood, while resinous patchouli provides the heat of the base.

 

Issey Miyake Fusion d’Issey £49 for 50ml eau de toilette
theperfumeshop.com

By Suzy Nightingale

Givaudan create 1950s fragrance for new Makeup Museum

We’re delighted to see so many museums re-opening, and now anxiously await the launch of the new Makeup Museum in New York – a place we want to visit even more now we know that Givaudan have created a special 1950’s-inspired fragrance to scent the space…

Having signed up as an official sponsor, Givaudan were comissioned to make a fragrance to set the scene for the Makeup Museum’s debut exhibition, entitled ‘Pink Jungle: 1950s Makeup in America.’

Emily Bond, head of Fine Fragrance North America at Givaudan, explains the reason they’re making this a multi-sensory space is because, ‘Perfume has always been an integral part of beauty. It is important to showcase fragrance in this exhibit.’

‘We want people to know the story behind a fragrance,’ Bond continues, something that digs deeper than just a pretty bottle and shows ‘Who created it, how it’s developed, and how techniques have evolved over the years.’

It was Givaudan Perfumer Caroline Sabas who was tasked with creating the perfume, and she’s made an exclusive 1950s-inspired fragrance, suitably named ‘Pink Jungle’, which will be used to scent the exhibition space.

 

But what will the perfume smell like, we wonder? Well both Givaudan and The Makeup Museum aren’t revealing the notes as yet, so as not to spoil the scented surprise, but you can head to our fragrance history page for the 1950s to read about the types of fragrances popular then, which may well provide us with some clues.

Our next question is: will we be able to buy the fragrance to fully live our glamorous 1950s boudoir dreams? We’re certainly crossing our fingers and praying to the perfume gods!

Written by Suzy Nightingale

We’ll meat again… Puperami: the meat-scented spray luring back lost dogs

We’ve reported previously on all manner of weird and wonderful novelty fragrances (from gravy-scented candles to perfume that smells of pizza or blue cheese), but (thankfully) this latest Peperami-infused one is not meant for humans…

Following news of a missing dog – who survived two days without food and water after falling into a hole, and was apparently lured out with the smell of a salami stick – Peperami have announced plans for a prototype pork-scented ‘Puperami: Eau De Lurette’. The idea being that people whose dog has gone missing will be able to lure their own missing pups by spraying the scent in and around the local area, in hopes of the dog catching a meaty whiff and reappearing.

The story goes that owners Sarah Adams and Declan Kemp from Edinburgh had been walking their five-year-old dog, Coco, in their local park at about 10pm when he ran off. Despite the pair’s desperate attempt to search for the Pekingese Cross, they could not find her and ‘feared the worst’.

The couple took to social media to upload a post about their missing furry friend, which was shared thousands of times. Coupled with the help of search and rescue dogs and locals, Coco was found two days later.

‘On the day of rescue, Sarah and her partner set off around 8am to search for their pup, taking a piece of Peperami with them in the hope that she would smell it and start barking.

It ended up being the pawfect solution, with Coco sniffing out the meaty snack and making small whimpering noises, before locating her stuck down a sewage hole over five foot deep.

Pulling her out by the scruff of her neck, the pair then called the Scottish Fire and Rescue Service to alert them of the dangerous ditch, who then shortly arrived with fire service personnel to cover the hole with logs.’

A spokesperson for Peperami said; ‘We’re thrilled to hear that Coco has been found safe and sound, thanks to the help of Peperami. Although our pork snacks aren’t suitable to be digested by dogs, we’ve been inspired by the story and looking into how we can replicate the same smell of our original salami stick in spray form. The ‘Puperami: Eau de Lurette’ prototype will aim to help future dog-owners find their furry friends.’

For those of you clamouring to stock up on the porky perfume, we must sadly report that the press release states ‘…although anything is paw-sible, as the product has only entered initial stages of development, a price nor timeline has been set defining when it will become available at re-tail stores.’ So your meaty fragrance dreams will just have to wait, for the moment…

By Suzy Nightingale

 

Perfume Bottles Auction 2020: WOW! We love these (and you can now bid online to win!)

From Mae West’s signature scent stored in a cigarette packet, bejewelled bottles from the 1800’s to novelty perfumed powder puffs chaped like 1920’s flapper girls… the Perfume Bottles Auction will delight and tempt every fragrance fiend…

The annual Perfume Bottles Auction really is a date in the diary of serious scent collectors – with the most stunning examples of artistic and rare fragrance flaçons you wever will see (outside of a museum, anyway).

Since 1979, organiser and founder of The Perfume Bottles Auction, Ken Leach, has been working ‘to create public and corporate awareness of the artistry to be found in vintage perfume presentation.’ His antique shop’s show-stopping merchandise ‘has served as a source of inspiration for glass companies, package designers, and celebrity perfumers, before ultimately entering the collections of perfume bottle enthusiasts around the globe.’

This year, because of the on-going global pandemic, it has presented something of a challenge to the organisers, but happily the entire catalogue is now online for you to view (and gasp outloud at!) with the auction to take place via live stream on Sat, Jul 11, 2020 8:00 PM BST.

What’s more, in response to the global crisis, the LiveAuctioneers website is dontaing to COVID causes such as Meals on Wheels COVID Response Fund and global relief efforts, with over $50,000 already donated.

Here’s just some of what we’d be bidding on (and would be gracing the dressing table of our dreams…) in this year’s incredible collection of lots…

 

How completely wonderful is this novelty ‘cigarette packet’ style packaging for what was Mae West’s signature scent? Made in 1933, the box is covered in iconic quotes from the bombshell movie star, and the lot includes five ad cards and a counter display. A case of ‘come up and smell me sometime…?’
Estimated price: $2,000-3,000

 

In 1937, Pinaud trademarked the name ‘Scarlett’, releasing the ‘Flirt’ perfume in 1939, with a matching Clark Gable ‘Bittersweet’ scent when the film premiered that year. The bottles were available with a choice of scents, including Apple Blossom, Maghnolia and Honeysuckle, and came with an autographed photo.
Estimated price: $1,000-$2,000

 

Lalique were instrumental in revolutionising perfume bottle design and production, and we love their contemporary fragrances (and the way they incorporate their heritage into bottle production today), but this 1929 bottle for Lucien Lelong in frosted glass with enamelled swags and silvered metal case is just exquisite!
Estimated price: $7,000-8,000

 

Our co-founder, Jo Fairley, loves Schiaparelli Shocking perfume so much she wore it on her wedding day – and did you know the pink for the box was designed by Schiaparelli herself, and gave name to what we still call ‘shocking pink’ to this day? Dating from the 1930s, the auction includes 3 figural soaps, a 1938 ‘Shock in the Box’ perfume, a Salvador Dali-designed face powder and scented boy lotion bottle. Truly, our heart’s desire!
Estimated prices from $200-600 per item

 

Fragranced dusting powders were all the rage once, and we don’t think we’ve ever seen a more fabulous version than this 1920’s Goebel glazed porcelain powder dish. Imagine being a movie starlet or ballet dancer and reaching for this to dust away shine with puffs of perfumed powder – it’s enough to make us swoon with delight!
Estimated price: $600-$800

Written by Suzy Nightingale

Acqua di Parma + La DoubleJ take us to the beach

Acqua di Parma, in collaboration with La DoubleJ, have dressed an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule collection for a summer of pure Italian style…

 

 

At PSHQ we’re literally salivating over these pictures of the Bocelli family’s bathing establishment, because although we may not be able to wiggle our toes in the sand and gawp at the azure waters, this stunning collab allows us to travel in spirit via the radiant fragrances and vibrant colours of the new capsule collection.

 

 

In the utterly stunning location of Alpemare Beach Club, Forte dei Marmi in Tuscany (which looks like it should be the set of a Wes Anderson film, don’t you think?) for the first time ever, Acqua di Parma have dressed the beachfront for the entire Summer season! And now, you can dress your home to transport you to the Med every time you see those so-happy pops of colour or catch a waft of the glorious scents.

 

 

Comprising fabulously luxurious body products such as the Shower Mousse (£37 for 150ml), lightly scented with the lemon, myrtle, jasmine and salty marine breeze notes of Mirto di Panarea, a Body Scrub (£50 for 200ml) fragranced with their Fico di Amalfi grapefruit, bergamot, lemon and fig (which is basically like sexy marmalade), and even a range of Travel Accessories (we have our eyes on the Confetti Blue Beach Towel, £255 – would it be a bit extra to say we dream of spritzing this with one of the Blu Mediterraneo collection (from £49) and ‘travelling’ with our noses as we sit in our back gardens?) we’re spoiled for choice!

 

 

We say: if you can’t be there in person, let perfume whisk you there right now. So spritz that sunshine-filled fragrance and light that candle, because the beach will wait until you can get there again, but your mood can be lifted in mere seconds by the magic of summer scents…

By Suzy Nightingale