Fragrances For… celebrations!

Our Fragrances For series continues with a look at perfumes we think are perfect to celebrate with. We must admit the theme was inspired by our recent trio of Jasmine Award wins, but let’s take time to celebrate the every-day wins, too. Scents have soothes frazzled nerves, reminded us of happy holidays and people we love, and they can add much-needed razzle-dazzle to the dullest of days. Now, what do YOU deserve to celebrate with…?

 

 

CAROLINA HERRERA
212 VIP Wins Woman
Symrise perfumer Emilie Coppermann definitely evokes the vibrant green of the bottle in her verdant composition. Can a fragrance smell ‘shiny’, too? Somehow this does ­– the bracing chlorophyl of the top notes freshened further by a squeeze of mandarin’s juiciness. Luscious pomegranate marries perfectly with a fruity rose, while the fizzy delight of the heart mellows to a smooth base as it warms to a trail of musk and silky woods.
£89 for 80ml eau de parfum
carolinaherrera.com

 

 

JEAN PAUL GAULTIER
So Scandal!
Unapologetically naughty: a scandalous interlude conducted on silky raspberry velvet, the milkiness of warm, bare skin caressed by softness and ‘a threesome of white flowers.’ Oh, my! Bright orange blossom, opulent jasmine and heady tuberose are dusted in powder, a feeling of feathers exploding from the tussle of a pillow-fight. Most of all this is fun, fun, FUN – and gosh, how we’ve needed frivolity, granted by perfumers Daphne Bugey and Fabrice Pellegrin.
£68.50 for 50ml eau de parfum
boots.com

 

 

MUGLER
Angel Iced Star
Housed in what is possibly Mugler’s most stunning, kaleidoscopically colourful flacon yet, this latest twist offers up a cocktail of mouth-watering deliciousness from the get-go. Imagine celebrations by a pool (oh, HOW we imagine!), sipping a cool concoction of coconut water and juicy pineapple. The praline base feels suitably icy – a freshly-scooped gelato, perhaps, and not over-sweet – and we’re sure the many Angel collectors will be snapping this up, pronto!
£50 for 50ml eau de toilette
escentual.com

 

PACO RABANNE
Lady Million Fabulous Intense
Perfume Anne Flipo goes deeper and darker with this iteration of the golden scented success story. Pink pepper-flecked mandarin and orange fizzes appealingly to the addictive note of tuberose. Jasmine is again described as ‘solar’, its luminescence draped in the liquid, languid glam of ylang ylang. Toasty tonka bean and vanilla are finally swathed in moss as the base swoons on warm skin. One for the roof-top parties and VIP areas.
£87.50 for 80ml eau de parfum
pacorabanne.com

 

 

BVLGARI
La Gemme Azaran
The polished-in-every way counterpoint to La Gemme Astrea, this celebratory creation is by none other than Jacques Cavallier – more usually to be found pursuing his craft elsewhere in the LVMH empire, nowadays, for Louis Vuitton. Taking fiery aventurine as his mineral muse, this eau de parfum showcases leather, precious saffron and red cedarwood, to create (in Cavallier’s own words) ‘a sophisticated and powerful fragrance leaving a luxurious woody signature in its trail.’
£268 for 100ml eau de parfum
harrods.com

The Fragrance Foundation UK Awards 2021 – one, two, THREE reasons we’re celebrating!

We’re still reeling from the dreamlike evening that was The Fragrance Foundation UK Awards 2021. Quite apart from the overwhelming emotion of seeing everyone (in the flesh!) again, and celebrating the continued success of fragrance – at a time it became more important to our everyday lives than some could ever have imagined; at The Perfume Society, we had not one, not two, but THREE very particular reasons to pop the Champagne corks…

The Fragrance Foundation say: ‘Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.

 

 

The event was hosted by TV Presenter Natasha Kaplinsky, Chairman of The Fragrance Foundation UK Annalise Fard, and its CEO Linda Key Jackson. During the evening recognitions were given for the astounding support given during the global pandemic, from producing hand sanitisers, face masks, or donating to charities. With quick thinking and acts of kindness we have all come together.’

And come together we did, dressed in our finery (and footwear other than slippers or trainers), many seeing colleagues and friends for the first time outside of a Zoom call since the start of the pandemic. It’s difficult to express the outpouring of emotion, the buzz of energy and pure joy that coursed through the venue. A glow that grew stronger still when the entertainment began and internationally acclaimed act Björn Again had people up and dancing, whole tables standing together and swaying, arms in the air, smiling and singing.

 

 

Emotions bubbled to the fore again when Chairman Annalise Fard gave a heartfelt speech to the memory of Jim Jackson, who sadly died earlier this year. Jim founded Aspects Beauty with his wife, Jill, and Annalise spoke fondly of his wit, hard work and commitment to the industry. As the entire room raised a glass in his tribute, there wasn’t a dry eye (or wine glass, which he would have approved of) to be found.

The event now encompasses The Jasmine Awards – often likened to the Oscars, but perhaps more accurately ‘The Pulitzer Prize of perfume writing.’ We’d already been thrilled to be finalists with six pieces shortlisted in four categories. Imagine the WHOOPS that went up, then, on discovering we’d won two of those four categories, AND a Special Recognition Award for an entire issue of The Scented Letter MagazineA Life in Scents!

This was a really important issue of the magazine for us, which we dedicated to everyone who’s lucky enough to work in fragrance – or who dreams of doing so. There’s so much that goes into taking a perfume from the spark of an idea, into the bottle and beyond. So for this edition we interviewed everyone from perfumers to distributors to the sales consultants  who slip our purchase into a carrier bag for us to enjoy. We were extremely moved by Head Judge, Catherine Mitchell, saying how vital The Scented Letter Magazine is for industry in siders and perfume-lovers alike, and how she wanted every career’s advisor in the land to read it. We agree! So, we’re making it available for you to read in full.

Click the link or picture, below, to read the entire issue for free, and then click the pictures to read each of the other award-winning pieces

 

 

HUGE congratulations, too, for our friends and colleagues who are the creatives behind the scenes in these incredible fragrance houses: perfumers, designers, marketing teams and retailers who went home clutching statuettes (Lalique, darling!) too. We raise a glass to each and every one of them, and urge you to seek out the scents behind their well-deserved wins…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Loudest whoops of the evening (apart from our own) we think were on the Floral Street table, and no wonder – the continued blooming of this innovative and, so importantly, eco-conscious independent British fragrance house is wonderful to see (and smell!) We were so proud, too, for Thomas Dunckley‘s sixth (!) award, and of Nafia Guljar, whose beautiful piece she wrote for The Scented Letter magazine on the scent of night blooming jasmine, and the precious memories it holds of her late father, was also shortlisted.

The Champagne may no longer be fizzing, but you can be sure our joy – and that of all the winners and worthy finalists – will be bubbling over for some time…

How to choose a men’s fragrance

How to choose a men’s fragrance is something we get asked a lot – from those looking to treat the men in lives with a new scent, and from chaps’ just starting to explore the fragrant world themselves. Either way, those endless shelves of scented posibilities can seem daunting – especially if you’re shopping online.

Worry not! We’ve made it easy for you. Simply follow our guide of how to start sniffing out a brave new world…

If you’re buying a scented present:

Don’t leave it to random chance – that could go wrong. Tell him that something exciting’s on the way and treat him to a selection box of new scents (you can always buy the full-size of the one he loves most, later!)

Take a look at some of the suggestions, below. But first, ask yourself this:

Can the man in your life (or you) still wear, with no shame, the same jeans he was wearing aged 17? We’re hardly ones to judge (especially after lockdown!) but we’re betting most could not – and even if they could, that it would be really quite inadvisable for them to do so.

Why, then, do some poor chaps keep getting given the same old scent they’ve been using since they were first shaving?

Let’s change it up… So, think about:

What type of a chap are you buying for?

Character, hobbies and personal style are all pointers, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) That’s why a selection of samples to try at home is the best bet. Masculine fragrances have moved on somewhat since the ‘splash it all over’ one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘gender fluid’ fragrances categories, and men are offered opulent ambers along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes and even floral-forward scents that smell utterly incredible on a man’s skin.

Where to begin?

We have put together the ideal starting point with our just-launched Men’s Must Have’s Discovery Box. This collection of male and unisex fragrances is perfect for those who wish to bush the boundaries and try uniquely bold and statement scents from some of the hottest niche names and luxe designer houses around. It features globally adored best sellers and just launched scents from THoO, Jeroboam, DSquared2, Paco Rabanne, Bentley, Jean Paul Gaultier, Versace & Initio. (Read about each scent individually, here).

Men’s Must Have’s  £15 (VIP Price £12)

If you’re after something a little more traditional in style, but with enough intriguing twists to tantilise the senses, we suggest the Suave Scents Discovery Box. Designed with men in mind (or anyone who prefers a more ‘masculine’ fragrance vibe), the line-up has fragrances for every facet of a personality, the sheer variety of styles exuding everything from outdoors-y adventurous to more classically suave, with Creed Viking Cologne, Parfums de Marly Greenley, Comme des Garçon Rouge, Floral Street Black Lotus, Bentley, Eight & Bob, JUSBOX, Mercedes Benz, Molton Brown, Paco Rabanne, Salvatore Ferragamo and Versace. We also bring you two fabulous grooming products! The divinely scented Molton Brown Re-Charge Black Pepper Body Wash (100ml), and Ultrasun Lip Protection 30spf

Suave Scents £23 (VIP Price £19)

We also have an incredible selection of other Discovery Boxes, specially curated with a range of fragrances to suit all tastes – from classic and designer names to cult, niche houses they’ll love to explore. AND a great range of Brand Sets, which is the perfect way to sample a houses’ collection to get a real sense of their character.

Wherever you choose to begin, this scent adventure of trying new fragrances at home really takes away the stress of happening across ‘THE ONE’ (a concept we don’t really believe in for most people, anyway. A wardrobe of scents to match your mood / time of year / occasion are the way forward…)

Fragrances For… fall-ing in love with autumn

Hailed as ‘the season of mists and mellow fruitfulness’, the start of autumn means golden sunlight, soft cashmere sweaters and a chance to snuggle up in scents that take a cosier turn. We’re hailing these new-season scents as a reason to celebrate fall (see what we did, there?) in love with some new fragrances again…

FLORIS
GOLDEN AMBER

Just 200 bottles have been hand-poured of this limited edition, portraying a summer stay at La Garda – ‘the home of ever-changing sunlight, the aperitif lifestyle, and the picturesque destination for many legendary Floris customers.’ Freshly amber-y, it bursts open with cassis and bergamot, with milky fig and sparkling aqua notes, riffled by a breeze of flowers and with an ambery finale of tonka, patchouli, almond blossoms and sandalwood that’s warm, wonderful and wearable.
£200 for 100ml eau de parfum
florislondon.com

 

 

FURLA
Preziosa
A glorious first collection of fragrances from the renowned Italian luxury goods house, the elegant curvature of the bottles is based on the arch of their historic 18th-century HQ in Bologna. This one’s a stunning saffron and pink pepper atop rose and geranium in the heart, but it’s the base that will have you swooning – creamy yet never too sweet vanilla caressed by chocolate-y suede. We adore the 10ml & 30ml sizes, too.
From £17 for 10ml eau de parfum
next.co.uk

 

 

JULIETTE HAS A GUN
Pear Inc.

A twist of muskiness and juicy yet crisp pear, another element we found prominent here is the milky heart (milk fragrances, too, are trending of late), laced with Ambroxan for a distinctly modern touch. Neither totally green or fresh due to the gauzy gourmand vibe throughout, it’s ‘a heavenly fragrance evoking happiness, sunny days and positivity,’ which founder Romano Ricci wanted to be ‘like the promise of a beautiful summer.’ (or autumn, we feel – seasons being interchangable now!)
£85 for 50ml eau de parfum
harveynichols.com

 

 

VAN CLEEF & ARPELS
Orchid Leather
You may think you know leather, but you’ve not yet smelled this, which conjures up a supple, almost silken floral around that note. The vanilla bean (fruit of the orchid) here feels lithe and smoky, while cardamom and plum deliver opulence – but there’s something animalic, too, a subtle snarl tangled amidst the cistus and a swirl of incense in the base. We’d also adore this on a man’s skin.
£130 for 75ml eau de parfum
harrods.com

 

SALVATORE FERRAGAMO
Intense Leather
Surging with freshness then taking an unexpected twist into supple, sensuous leather, perfumer Antoine Maisondieu fuses summer’s sparkling mandarin and crisp apple with flecks of pink peppercorn’s fizz. The heart sings of spring, meanwhile – lily of the valley’s verdancy dusted with a sprinkle of orris – and proving a scent for all seasons, the base is a warm autumnal hug of nuzzle-worthy oakmoss and musk. Beneath it all the leather invites caress, closeness, all you’ve been missing…
£56 for 50ml eau de parfum
ferragamo.com

Jean Paul Gaultier Scandal Pour Homme – GIVEAWAY!

Enter our GIVEAWAY to be in with a chance of getting a full-size bottle of Jean Paul Gaultier Scandal Pour Homme – scroll down to watch the stunning ad campaign and find out how to get your hands (and nose) on this fabulous new fragrance, worth over £70!

The new Jean Paul Gaultier Scandal Pour Homme scent certainly packs a punch – in more ways than one. First, there’s the fresh breeze of herbacious sage, with handfuls of ripe mandarin (skin, flesh, pulp, seeds – the whole fruit squeezed into the bottle). Then, toasty tonka bean leans in closer for an addictive, skin-like caress, with the vibrant woodiness of vetiver vibrating sensually in the base. Of course, the house of Jean Paul Gaultier is known for the utterly mesmirising and quirkily glam advertising campaigns, and the one for Scandal Pour Homme certainly thinks outside the box(ing ring)…

To enter this giveaway, here’s what you need to do:

Follow @theperfumesociety on Instagram

Like the Scandal Pour Homme giveaway post there

Tag 3 friends in the comments on that post, who you think would also love this fragrance

The competition closes midnight Friday 24th September 2021 GMT. One winner will be chosen at random and contacted via our @theperfumesociety account. We will not contact winners before the closing date via any external accounts. Please do not accept accounts claiming to be us. The competition is for U.K. residents only. Good luck!

Last chance for sunshine with 20% off our Seasonal Scents Summer Box!

To put it, well, mildly, it’s been a peculiar summer – so we’re bringing you a way to capture those last rays of sunshine with 20% off our Seasonal Scents Summer Box!

Because we all deserve some extra sunshine in our lives, we curated this box to be filled with fragrances that feel like wearing liquid light – luminescent, mood-lifting, spirit-reviving scents that instantly bring a smile to your face from the first spritz.

To grab one of the few remaining Seasonal Scent Summer Boxes with that amazing 20% saving, simply use this code when prompted on checking out: SUMMER20 

Terms & Conditions – Code cannot be used in conjunction with any other code or used on sale products. Active from 15.09.21 12.00pm – 20.09.21 12.00am. Applicable on the Quarterly and Annual subscription, 20% off only applies to Summer Box when purchasing a Quarterly subscription.

 

 

Our Seasonal Scent Boxes have proved incredibly popular, and no wonder with the past 18 months or so we’ve all experienced. They’ve been put together to answer the many queries we get, asking which fragrances are best to wear for particular times of year. As summer-ish weather now seems to stretch anywhere from Easter to late September in the U.K. we felt it only right to prolong the pleasure by giving you this last chance to get your hands (and nose!) on these scent-filled boxes of joy!

Within each Seasonal Scents Box you will find…

Seasonal Fragrances  –  EIGHT fragrances from 2ml – 7ml, these will be kept secret until they arrive at your door, we just love the element of surprise!

Online Smelling Notes – accessible via a QR code within your box, guiding you through the fragrances and how to start smelling.

Unboxing Video –  also via the QR code, for every box our Senior Fragrance Writer Suzy Nightingale will guide you when opening your new box.

Hints, Tips and Quizzes – to ensure you get the most out of your fragrances and have fun!

 

Don’t delay and miss out on your last chance to capture the sunshine! A gift for a friend or family member you’ve not been able to catch up with this summer? A gift to self because you bloomin’ well deserve it, maybe? Whatever the occasion, these radiant fragrances will bring you happy summer memories for months to come…

The scent of wellness – when perfumes are more than just pretty

Perfumes can be far more than merely ‘pretty’ – certain scents can truly impart a feeling of wellness, uplift our moods and remind us of happy memories.

Increasingly, people are turning to aromatherapy and using smell to soothe stress, add a sense of comfort or revive their spirits. But fragrances you wear have the benefit of being emotionally restorative all day.

In fact, we’re pre-conditioned to have smell preferences, and our response is based partly on our individual genetic make-up (our DNA), and partly on our life experiences. So: that crushed tomato leaf note that reminds you of a beloved grandmother and her greenhouse – or the jasmine that was growing round a door when you were poorly on holiday, and which you can now hardly stomach.

Many people use fragrance as a boost for their spirits, perhaps without realising they’re doing so, and there is even a name for the science behind this: ‘aromachology’.

 

 

It’s been scientifically proven that different aromas can impact on mood and emotions – not just personally, but affecting those around you: Bergamot is a feel-good ingredient, peppermint makes you perkier and more alert, and grapefruit – believe it or not – apparently makes others believe you’re younger than you are!

Understanding the way differing notes in a fragrance can make us feel is one reason so many of us have a ‘wardrobe’ of fragrances, rather than just one signature scent: a perfume to make us feel ready to wind down, after a hard day staring at a computer screen; a scent to give us a weekend vibe – or simply something that we spritz on for work, in the morning, which makes us feel more focused and professional, in the same way as a smart suit or a crisp white shirt.

If you love the smell of a fragrance, allow yourself the luxury of a few minutes each day: inhaling the changing aromas as they warm on your skin and focusing on the smell alone.

 

 

Spray a scent on a blotter, preferably; close your eyes and keep sniffing for several seconds, then take the blotter away, inhale deeply, and re-sniff the blotter again. Repeat this for a minute or so, and then begin writing a few words in a notebook. It doesn’t have to be a description, and it shouldn’t ‘list’ notes – try to use words that make you think of other things. For example…

If this scent were a fabric, what would it be? What colour? If you made someone an outfit from that fabric, who would they be, where would they be going?

If it were a piece of music, what instruments would be playing? Is it classical, rock music, pop, rap or jazz?

When you’re smelling a fragrance this way, attempt to get past thinking ‘I do / don’t like this’ and focus instead on the mood it’s creating, the place or person it reminds you of. Lock a happy image in your mind, and whenever you wear that fragrance – or even think of it again – the joy of that memory or daydream will be yours to relish in, forever.

It’s genuinely life-changing!

To aid your fragrant wellness explorations, we recommend trying samples of several differing scents – even ones you wouldn’t perhaps be normally drawn to. Diversifying the range of fragrances you try will actively improve your sense of smell over time – just as eating a wider range of foods expands your palate.

 

 

Grab the opportunity to try this hand-picked selection of fragrances before they sell out – some of our very favourites for their mood-boosting effects – in the Launches We Love Discovery Box. £23 (£19 for VIPs). There’s 12 fabuoulous fragrances to try, including…

Contradictions in Ilk, Virtuous: Inspired by purity, specifically monks living in cloisters in the Tuscan hills – close your eyes and you can feel yourself walking through a fresh and cleansing herb garden, the aromatic plants offering up their therapeutic benefits as you pass them by. You then reach the cool stone walls of the monastery, catching the trailing vapours of old leather and incense coming from within, as a serene stillness settles over you.

Shay & Blue, Tallulah’s Camellia: The second you spritz this fragrance, you get an immediate sense of its personality, of who Tallulah might be – a rebellious, dancing and twirling through a woodland carpeted with bluebells, with bewitching heart notes of white florals, bringing to mind sheer, floaty dresses worn with hair untamed; a girl beholden to no-one as these soft, gauzy, dreamy notes take hold. The only thing that grounds her? A warm yet strong base of woods and white tea, entirely at one with nature and somehow, through that, very grounding.

Ahhh… now isn’t that better?

Fragrances For… The Last of the Summer Sunshine

Last of the Summer Sunshine? Well the last few days the weather’s actually been more ‘summer’ like than it has been for several weeks! As the last days of summer slip into autumn’s more golden light, it can be hard to mark where one season ends and another begins – these fragrances are filled with a glorious luminousity that captures those gilded days and helps us cling to the sunshine a while longer…

 

 

 

GUERLAIN
Aqua Allegoria Flora Salvaggia
Who hasn’t fantasised about running through a meadow of wildflowers, wind in our hair? That’s the vibe that Guerlain seek to evoke with this second of 2021’s Aqua Allegoria, composed to conjure up the ‘poetry’ of the scent of wild flora, lifted by a drift of clean musks. We know many a collector of these Guerlain creations, who’ll be thrilled to add this gilded bottle (with its lavender-tinted juice) to their summer scent wardrobe.
From £69 for 75ml eau de toilette
guerlain.com

 

 

HOLLISTER
Canyon Escape For Her
Another trend we’re noticing in fragrances this year is a shimmering sunrise of desert-themed scents – the olfactory oasis here blooming with rose, orange blossom and dusty iris, freshened up top with juicy mandarin, blood orange and a ripple of cool cactus, smoothed beneath by cedarwood and a soft waft of musk. We imagine sun-blushed skin, floral crowns and the glamorous yet laid-back escapism of the Californian desert while sniffing this so-happy scent.
£16.50 for 100ml eau de parfum
very.co.uk 

 

NARCISO RODRIGUEZ
Narciso Eau Neroli Ambrée
Neroli is one of the most instantly sunshine-y, happy-making notes on the scentscape (we took an office poll last year, and it came out on top for evoking bright light and happy, holiday memories). The brilliant Aurélien Guichard packs pleasure into every spritz, here – a veritable whoosh of optimism, tempered with comfort, in this slinky, silky dream. Orange blossom and soft woods sigh contentedly to the so-iconic white musk trail.
£65 for 50ml eau de parfum
johnlewis.com

 

CALVIN KLEIN
Eternity Men Summer
If you couldn’t get away this year, this really feels like a holiday in a bottle. Evoking the unique air temperature of a summer’s dawn, the airy exhilaration of bergamot oil sparkles like the first fingers of sunlight illuminating the sea, the glittering waves bringing coconut water and a smooth, creamy breeze of Australian sandalwood – and you’ll be glad to know this precious ingredient was sustainably sourced. Eternity always feels like a perfect summer’s day, bottled forever.
£60 for 100ml eau de toilette
superdrug.com

 

PARFUMS DE MARLY
Greenley
A distinctly greener vibe for this much-loved niche house, bringing the feeling of a Cologne but with the benefit of far greater staying power in a concentrated eau de parfum. Bursting with citrus up top, the petitgrain grants an immediate freshness, a fruity interpretation of cashmere wood fused with crisp apple and the shady cool of violet. Amberwood ripple throughout, making this feel like a much-needed stroll through the woodlands when you need to escape.
£160 for 75ml eau de parfum
harrods.com

 

Ways to wear… vetiver

‘A sack of potatoes’ – that’s what legendary ‘nose’ Jean Kerléo told us to close our eyes and think of, when smelling vetiver. While hardly romantic-sounding, it’s SO true: fabulously earthy, damp, woodsy and smoky all at the same time. Just like a hessian sack of potatoes that’s been left at the back of your grandfather’s shed, when you peel back the drawstring and b-r-e-a-t-h-e it in.

It’s almost impossible to believe, actually, that this grounding, dry smell comes from the roots of a perennial grass – also known as Khus-khus grass – rather than a wood. Vetiveria zizanoides grows like crazy in marshy places and riverbanks in places that are drenched by high annual rainfall:  countries like India, Brazil, Malaysia and the West Indies (Haitian vetiver is probably the most famous of its type). In some hot places, vetiver is woven into blinds and matting, which are not only wonderfully fragrant as the breeze wafts through them or they’re trodden underfoot:  vetiver has cooling properties.

Used in perfumes since ancient times, vetiver’s more popular than ever and features very, very widely in the base of fragrances because it works brilliantly as a ‘fixative’ – and so far, nobody seems to have come up with a satisfactory synthetic alternative.

Creed‘s relationship with vetiver goes back a long way – it’s a fragrant note they have built several of their most iconic scents around, in fact…

Creed say: ‘Vetiver is derived from the Tamil word vettiveru – vetti meaning ‘to tear up’, ver meaning ‘root’. From its tropical grass roots in India over 400 years ago, it is now a highly sought-after ingredient by perfumers across the globe as they attempt to capture the essence of a sultry evening with smoky notes of oud, or the mysterious petrichor – the earthy scent arising when rain falls on dry soil.’

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‘Now found anywhere from India, Sri Lanka and Malaysia, to Haiti, Indonesia and Kenya, the vetiver in Creed fragrances is sourced from Haiti, which provides a resinous, slightly sweet variation of the oil. It is grown for up to a year and harvested in the dry season, when quantities of essential oil in the roots are highest, before bundles of its roots are taken to be distilled.’

 

 

‘As an oil, vetiver has a dry muskiness, with hints of leather and nutty notes.Suitably smoky, yet strangely fresh, it’s complexity and versatility, coupled with its fixative powers – no synthetic molecule can mimic it – has enticed perfumers since the 19th Century.’

 

‘Traditionally, it is only this fixative essential oil from the roots that goes into the making of a vetiver fragrance, to give it longevity. However, it is the combination of the fresh, green notes taken from the vetiver leaves and the rich heart, as well as the woody and earthy notes extracted from the roots that you will find in many fragrances from The House of Creed today.’

 

ORIGINAL VETIVER

Dramatically reinventing the traditional vetiver scent, The House of Creed is the only perfume house to infuse all three parts of the vetiver plant in one fragrance with Original Vetiver: the earthy root, the verdant leaves and the rich heart, for an alluring air of invigorating freshness. Grassy, citric notes dance over pepper before diving into the depths of the damp soil for a fresh, green scent that also retains the earthy and leathery characteristics of the complete vetiver plant.

RRP: £175 (50ml), £245 (100ml)

 

VÉTIVER GÉRANIUM

Capturing the majestic landscape of Indonesia’s vetiver adorned mountains, Vétiver Géranium is balanced with the soothing essence of geranium, to create a woody scent with an ethereal freshness that exudes from the vetiver plant and the earthy characteristics of the roots. Citric notes make a luminous debut, whilst rose, cedarwood, patchouli and Creed’s signature ambergris complement the vetiver found in the base, strengthening the fresh, aromatic offering of this fragrance from the Acqua Originale collection.

RRP: £220 (100ml)

 

 

 

BOIS DU PORTUGAL

Taking its name from the word ‘bois’ meaning ‘woods’ in French, this timeless and elegant Eau de Parfum captures a stroll through the forests of the Iberian Peninsula and the aromas that exude from the shaded forest floor in summer. Bottling the rich, woody and earthy air, Bois Du Portugal leans on a base of vetiver, combined with cedar and sandalwood to transport the senses. Citrus top notes spiral together with exotic dry spices for an uplifting opening to this otherwise rich, warm and refined fragrance.

RRP: £175 (50ml), £245 (100ml)

 

VIKING COLOGNE

The latest addition to Creed, Viking Cologne finds rich, woody notes of vetiver nestled into the base of this crisp and aromatic fougère Eau de Parfum. Recreating the energising freshness of a classic cologne, zesty citrus notes and pink pepper combine with warming herbals for an invigorating opening, but it’s the rich, woody base that provides a striking point of difference from traditional colognes. Sandalwood, frankincense, patchouli and cedarwood mingle with vetiver to create lasting depth and strength.

RRP: £175 (50ml), £240 (100ml)

Pssst! You can try a sample of Creed Viking Cologne in our Suave Scents Discovery Box… one of 13 incredible fragrances (plus two fab extras) for only £19 (VIP price) or £23 RRP!

 

Richard E Grant explores Süskind’s Perfume novel

Richard E. Grant explores the world of Süskind’s Perfume novel in episode 2 of his new BBC series, Write Around the World, and we think you’ll be captivated by his so-evocative scent journey…

‘I’ve been led by nose all my life,’ says Richard. ‘When I was 12 years old I tried to make a perfume with gardenia and rose petals – to impress a girl I was madly in love with, called Betty Clapp. It took me 56 years to create my own professional perfume brand here in Grasse.’ He’s there for part of his wonderful new BBC series, Write Around the World, traversing those places that have inspired iconic writers through history – Grasse being the perfume capital of the world and the setting for one of Richard’s favourite books: ‘Patrick Süskind’s Perfume novel… the best description of scent I’ve ever come across, and reading it is almost a physical experience.’

 

The BBC say: ‘Book and travel lover Richard E Grant journeys to southern France, visiting the Cévennes mountains, Marseille, Juan-les-Pins on the French Riviera and Grasse in the hills north of Cannes, in the footsteps of writers inspired by the country, its culture and history.

Reading key passages from their books as he goes along, including works by Robert Louis Stevenson, Alexandre Dumas, F Scott Fitzgerald, Elizabeth David and Patrick Süskind, Richard not only learns about the lives of these great authors, but also experiences many of the places immortalised in the literary classics they created.’

Richard’s own fragrant journey led him to the brilliant perfumer Alienor Massenet. She garlanded his original idea (and favourite flower) of gardenia with marijuana (a nod to his film, Withnail and I), mandarin, vetiver and a plethora of spices, with a sophisticated, cologne-like zing of lime up top, capturing all Richard’s favourite smells in an intensely personal ‘signature’ scent. That fragrance is now immortalised as Jack – the first of the synonymous collection, and a scent which succeeded in winning the Fragrance Foundation Award for Best Independent Fragrance in 2015.

 

In the episode Richard wanders through Grasse with obvious delight, his nose veritably twitching as he sees (and smells) the places described in the novel, even having a fragrance created for him at the historic house of Galimard, which he names for Grenouille, the novel’s protagonist. Little wonder, given his scent obsession, that Richard went on to add three other fragrances to his collection, which you can explore in our page dedicated to the house of Jack.

‘Our sense of smell is the shortest synaptic leap in the brain to our memory,’ says Richard, ‘and every one of these ingredients is like a sensory trigger. I’ve aspired to create a fragrance that is as lickably moreish as it’s addictive.’

For a fragrantly inspiring journey of your own, we suggest watching the episode, reading Patrick Süskind’s Perfume (if you’ve not already, you’re in for a treat!), and then truly indulging your sense of smell by exploring the full range of Jack fragrances

 By Suzy Nightingale