Fathers Day gift guide – your fragrant toolkit to find the right one

The options for a Father’s Day gift haven’t exactly kept apace with the vast array of more meaningful presents proffered for Mother’s Day, so maybe this year you’d like to consider giving something really special this year in the form of a specially selected fragrance?

But it can be difficult enough to select a new perfume for yourslf to wear, so when it’s a gifting occasion for a wonderful man in your life – be that a dad, father-figure or perhaps the father of your own children, where do you begin?

We’ve curated a fragrant toolkit of a gift guide be a starting point for your favourite chap(s) to explore fragrances. These Discovery Boxes have been chosen to encompass a wardrobe of scent styles, with something to please every age – or occasion. Because you don’t only have to buy these for giving on Fathers Day, do you? Why not consider purchasing ahead of time for other occasions. Especially considering we have an extra special promotion to announce  

Running until June 8th, we’re delighted to offer you all 20% off Men’s Must Have, Suave Scents and Niche VI Discovery Boxes to treat your papa to perfume for Father’s Day!

Use the Code: FATHERS22 at the checkout to redeem!

  

Men’s Must Have 

RRP (before discount) £15 / VIPs £12

The perfect treat or gift filled with all the fragrances men simply must have! This collection of male and unisex fragrances features globally adored best sellers and just launched scents from THoO, Jeroboam, DSquared2, Paco Rabanne, Bentley, Jean Paul Gaultier, Versace & Initio. Delve into the collection and get ready to be truly addicted to your new favourite fragrance….

 

 

 

Suave Scents

RRP (before discount) £23 / VIPs £19

A stellar line up of globally adored perfume houses, here:  Creed Viking Cologne to celebrate the explorer, Parfums de Marly Greenley for a burst of green freshness, and Comme des Garçon Rouge for an earthly and elegant spritz. Showcasing the incredible Floral Street Black Lotus (10ml)! And even more loved names including Bentley, Eight & Bob, JUSBOX, Mercedes Benz, Molton Brown, Paco Rabanne, Salvatore Ferragamo and Versace. We also bring you two fabulous grooming products! The divinely scented Molton Brown Re-Charge Black Pepper Body Wash (100ml), and Ultrasun Lip Protection 30spf to keep you, you guessed it, effortlessly suave…

 

 

Niche VI

RRP (before discount) £23 / VIPs

Help him prep for a perfume ‘holiday’ with these newly launched and cult classic niche unisex fragrances – that really are some of the best in the world. Escentric Molecules Molecule 01, we believe, should be part of everyones perfume wardrobe, so we’ve included a generous 7.5ml to spritz and layer, alongside the decadent classic 24 Old Bond Street from Atkinsons! Also including the newly launched Brioni, Lalique Noir Premier Plume Blanche 1901 and Sånd from ånd fragrance.

We’ve also included trailblazing and frankly exquisite fragrances from some of our best-loved brands; J.U.S Parfums Sexycrush, Paco Rabanne Pacollection Strong Me, St Giles The Writer, Initio Addictive Vibration, Eight & Bob Annicke 1 and this addictive extra from A’Kin with the cooling Cleansing Micellar Water. Spray away!

Still stuck for ideas? Searching for any fragrance gift (or treat yourself!) – our Find a Fragrance tool is here to help. Simply type in the name of a scent you know they (or you) already like, and our so-clever database will present you with six new fragrance options to try, with several budgets in mind. Scented and sorted!

Dream Scents – unboxing fragrances for when love is in the air

Just-launched, this Dream Scents Discovery Box is SO perfect for right now. Not only because love is in the air, and this collection would make a wonderful gift for someone you adore; but because we’ve especially curated these scents to encourage you to escape via fragrant fantasies…

 

We know that times have been tough for so many, and continuing uncertainties make everything feel less than secure. We also know for a fact that fragrance can help. Smelling wonderful is not merely some frivolity – connecting to scent and allowing your imagination to take flight genuinely helps. There’s a reason that fragrance sales soared worldwide during lockdowns. Which of your loved ones would be most thrilled to receive this incredible collection of niche, new and hard-to-find scents, we wonder?

Intentions, resolutions, promises, fantasies — whichever form they come in, dreams and aspirations are never more achievable — not to mention more necessary — than now. So here at PSHQ we’re hoping to help you capitalise on this with our new Dream Scents collection of fragrances. From dreaming of new beginnings to far-flung destinations that house exotic ingredients to finding new levels of confidence, we hope these scents help to unlock the power of dreaming for each and every one of you.

Watch the unboxing on our IGTV channel, and revel in your own fragrant flights of fancy while wondering who to send this to… We suggest if you’re having it sent as a valentines gift, it’s best to order by February 10th to ensure it gets there on the big day.

 

 

 

The Dream Scents Discovery Box is priced £24 + p&p* to VIP Club Members & £27 + p&p to everyone else – be sure to log into your account to take advantage of the special VIP Club price. Inside, you’ll find this amazing line-up of niche scents we know your inteneded recipient will fall in love with.

In fact, don’t you deserve a box, too…?

 

 

Juliette Has A Gun Lipstick Fever 5ml eau de parfum
Juicy raspberry greets us, tempting us to take a bite, followed by an almost-edible violet note, whose powdery virtues are swiftly compounded by the arrival of softest iris. Patchouli and vanilla then finish the fragrance off with a voluptuous, gourmand quality that whispers of the woman who wears this fragrance – a seductive and worldly Parisienne who knows precisely what she wants.

Creed Spring Flower 2ml eau de parfum
Vibrant fresh green notes combined with succulent fruits including peach, apricot, melon and apple shimmer over an exquisite floral heart of jasmine and rose. A subtle musk base provides just the right note of playful sensuality.

Maison Francis Kurkdjian Gentle Fluidity Gold Edition 5ml eau de parfum
The dominant impression in this gender-fluid creation is of silky- smooth Chantilly cream, whipped with a sprinkling of spicy nutmeg to add a tingle of heat to the sublimely lingering amber of the dry-down.

Maison Francis Kurkdjian Gentle Fluidity Silver Edition 5ml eau de parfum
Marrying nutmeg to amber in the top notes, a bitter berry aspect drifts from the heart, buoyed by a surprisingly floral coriander seed essence that smells of summer blossoms and sunshine, somehow. In the base we snuggle down to get musky tones – the amber smoothing the dry-down here, the vanilla delivering an irresistible sense of warm skin.

Atelier Materi Cacao Porcelana 2ml eau de toilette
White cacao yields sensuous notes of walnut and milk with hints of tonka bean. After opening on sweet, syrupy top notes, Atelier Materi’s Cacao Porcelana unpacks its bitterness, sustained by powdery and woody notes. Light tobacco, patchouli and sandalwood scents give Cacao Porcelana a sensual, even fleshy signature.

Maison Crivelli Iris Malikhân 1.5ml eau de parfum
This fragrance is a fusion of opposites and surprises. Resinous beginnings make us feel sure we’re going in a green direction – yes, a fresh, piney, green direction. Definitely. But what’s this? Soft-powdery orris and sweet-powdery mimosa, the green facets of mimosa making for a seamless handover. So, by the time we get to the amber-leather dry down, we’re no longer surprised at how tame the leathery note is under the mesmerising spell of perfume creator and Maison Crivelli founder, Thibaud Crivelli.
      
Maison Crivelli Rose Saltifolia 1.5ml eau de parfum
Inspired by a stroll by the sea, through a field of roses exposed to the salty sea air, Rose Saltifolia combines a delicate and very fresh Centifolia rose with silky seaweed to create a totally unprecedented gender-free perfume.

Maison Crivelli Santal Volcanique 5ml eau de parfum
Spicy and explosive ginger grabs our attention, piqued with a little effervescent lime, which together ensure we’re fully engaged. Why? So that we don’t miss a second of the charred sandalwood that then comes to the fore of course, in all its smoky, milky, evocative wonderfulness.

How to buy a fragrance for someone you love…

Valentines Day – love it or loathe it – is just around the corner, and here at The Perfume Society, we believe it should be about treating someone you love with a scent that’s perfect for them (and that can be anyone you care about, not only someone you’re romantically involved with!)

Have you got a friend who could do with some kindness coming their way, or a loved one you’ve not been able to see in person for some time? Follow our guide, and we’ve several suggestions to help you find some truly fabulous fragrances that will truly suit them, and which they’re bound to fall for…

 

 

 

If you already know what they love

Well you’re off to a good start! Now all you need to do is type the name of that scent into our genius Fragrance Finder, and the clever algorithm – based on information we source directly from the fragrance houses and perfumers themselves – will suggest six new fragrances that, while different from the original you typed, share a similar mood, character or key ingredients. It really works!

 

 

Or, why not have a look at matching products available for their favourite fragrance, such as a gorgeously decadent bath oil, rich body cream or even a fragranced hair mist. It’s often possible to find travel-size versions of perfumes at this time of year, or, if you really wanted to push the boat out, many fragrance houses offer engraving or other forms of personalisation for a full-size bottle.

 

 

 

If you have no idea what they like (or they want to try something new)

The best idea is to get a Discovery Box of fabulous mini sizes and samples from a wide range of luxury, niche and top-end designer fragrance houses. That way they can start exploring and trying them all in the comfort of their own home, and most importantly, in their own time. Each box is carefully curated to include something for all tastes, and once they’ve found ‘the one’ (or perhaps several) you can then buy a full size, safe in the knowledge they’ve already tried it on their skin. It’s a particularly brilliant way to get people trying fragrances they’ve perhaps never heard of, or wouldn’t have thought about spraying in a shop. We know SO many people who’ve discovered their all-time scent loves this way!

 

 

 

 

How to know if a fragrance will suit them?

Think about how they dress, or the way they decorate their home – this is an excellent indication as to their character, and therefore the style of scent they probably prefer. Are there particular materials they’re drawn towards, or colours they normally go for? Fragrance, texture and colour and have many qualities in common.

Look for scents packaged in those colours – huge amounts of time and money are spent ‘matching’ the juice to the mood evoked by those hues – or described with those words, such as ‘velvety’, ‘suede’ or ‘crisp cotton’ in the notes. Or consider their interests: sporty gym types might prefer fresher scents, artistic types might prefer a more opulent aesthetic.

Once you’ve narrowed it down – either by using the Fragrance Finder or perhaps finding them a new scent from a house they’re already drawn to – the best solution is to buy them a Brand Set: these showcase a wide selection of scents from the same house, and chances are if they already like one, they could swoon for another in that range.

Remember – scent selection isn’t always a matter of joining the dots, some people like fragrances you’d never guess at! They may even surprise themselves with their favourite. And really the best thing is that thrill of exploration while discovering their new scent love is a gift that keeps on giving (and showing how much you love them) for years to come…

 

Fragrant gift ideas for men this Christmas

Looking for fragrant gift ideas for men but don’t know where to start? Follow our handy guide to find the perfect one…

The days are long gone when chaps wore one scent for life (possibly something sold on TV by an ex sportsman) which they were urged to ‘splash all over’, and those in their immediate vicinity likely wished they hadn’t.

Indeed, we know many of our readers and subscribers are men who love exploring the wider world of fragrances available to them now. But if you’re scent shopping for the special guy in your life – perhaps someone who’s interested but hasn’t quite figured out his personal scent style yet – it can be a tricky business thinking of something that shows you’ve been thoughtful and considered their character, but also pushes them (gently!) out of their comfort zone a little.

So, where to begin?

If you happen to know some names of fragrances they’ve loved wearing, type one in to our simple Find a Fragrance tool: the so-clever algorithm suggests six new scents with similar characters to try. Narrow down the selection by asking yourself…

What type of a chap are you buying for?

Age, character, hobbies and career are all pointers to fragrant gift ideas for men, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) Masculine fragrances have moved on somewhat since the one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘gender fluid’ fragrances categories, and men are offered a fragrant feast along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes, opulent ambers and even floral-forward scents that smell utterly incredible on a man’s skin.

However, we know not all chaps will be as open to more experiemental scents styles, so we’ve put together the ideal starting point with a selection of Discovery Boxes, specially curated with a range of fragrances to suit all tastes – from more classic and designer names to cult, niche houses they’ll love to explore.

Have a look at our current top picks of fragrant gift ideas for men, below…

 

 

Contemporary scents putting a modern twist on a local apothecary approach to luxury, MALIN+GOETZ have excelled with this NEW Discovery Set of SIX invigorating fragrance delights. £22

 

 

 

Music-lovers will adore these stunningly packaged, musical genre-inspired fragrances. Each of the 14 JUSBOX scents pays homage to an icon or era in music, with their own playlists on Spotify! £35

 

Paring fine fragrance with fashion-leading (cruelty free) pampering treats since 1973, iconic British brand Molton Brown built a global reputation on modern classics, with scents suit all tastes. £33

 

 

Founded in 1730, Floris create beautiful contemporary-style fragrances, as well as true classics. Still run by members of the family, heritage is taken to new levels with this niche-led collection. £35

 

 

The perfect gift for scent lovers to create their own bespoke fragrance, Emmanuelle Moeglin started Experimental Perfume Club in 2016. Now you can share & compare your layer combos! £32

Gift Guide: choosing scents to suit people’s personalities

Can we say ‘the C word’ yet? No, no that one. The other one. Okay, we’ll whisper it: Christmas… Because even though we all grumble about it getting earlier each year; this one, in particular, people seem to be prepping WAY in advance for. Understandable given last year’s sadly curtailed festivities and people’s concerns about 2021’s Big Day.

The thing about gifting fragrance (at any time of year) is that it can be difficult to know where to begin when picking out a perfume for someone else. Especially if you’re not exactly sure of their tastes, and don’t want to spoil the surprise by asking. So, here’s some really handy tips to finding the right scent for the special someone you’re thinking of…

1: If you live with the person or are visiting them soon, have a quick shifty around where they keep their current fragrances if at all possible. You may notice a theme (they’re all rose-based scents or feature leather, for example. Maybe some of them are by the same fragrance house or perfumer?)

2: Make a note of the fragrance name they wear now, then look on our genius Fragrance Finder, which will suggest six other scents they’re likely to also love.

3: If you know what hobbies and personal passions they have, this is a great clue as to their innermost personalities – as are the way they like to dress or how they choose to decorate their home! See below for our scent-matching suggestions for personality types.

4: You’ve a far better chance of striking gold with a scent-match if you gift a Discovery Box or Sample Set – a curated collection of fragrances put together around a theme or showcasing the full range of styles a particular house has to offer.

Which of these character descriptions would suit them best…?

 

Spiritual = Scented Retreat Discovery Box £23 / VIP price £19. Are they in to yoga / meditation / need to relax? Or perhaps want to be more ‘mindful’ but are far too stressed? This scented collection soothes while turning their home into a much-longed for spa-like experience where they can calm, focus and b-r-e-a-t-h-e.

 

Eco-friendly & young at heart = Floral Street £14. If they’re trying to be more environmentally aware and have a fun, bubbly nature, the perfect gift would be these sustainable, vivacious and multi award-winning scents. Floral fragrances as you’ve never smelled them before, effortlessly wearable.  

Heritage lovers = Floris Classic Collection £35. Do they adore historical dramas and great literature, prefer traditional styles of furnishings and vintage clothes? This Floris set encompasses their heritage heroes – exqusite scents from crisp citrus to rich, woody creations.

 

 

Arty & modern = La Maison J.U.S. £30. Are they always off to see the latest contemporary exhibitions, love creative expression & unusual, cult names? Choose this collection of vibrant, beautifully artistic fragrances for impactful fragrant expressionism.

 

 

Characterful & unique = Olfactive O £30. If they’re in to learning more about themselves, love reading about psychology or check their horoscopes, we bet they’ll adore these from a niche house that invites people to explore their innermost soul through scents.

Really, whichever set you choose, there’s a whole range of fragrances in each to suit pretty much everyone, but we hope this gift guide has helped point you in the right perfumed direction! And fear not – in the coming weeks we’ll have even more specifically chosen guides to put you on the right perfumed present path…

How to choose a men’s fragrance

How to choose a men’s fragrance is something we get asked a lot – from those looking to treat the men in lives with a new scent, and from chaps’ just starting to explore the fragrant world themselves. Either way, those endless shelves of scented posibilities can seem daunting – especially if you’re shopping online.

Worry not! We’ve made it easy for you. Simply follow our guide of how to start sniffing out a brave new world…

If you’re buying a scented present:

Don’t leave it to random chance – that could go wrong. Tell him that something exciting’s on the way and treat him to a selection box of new scents (you can always buy the full-size of the one he loves most, later!)

Take a look at some of the suggestions, below. But first, ask yourself this:

Can the man in your life (or you) still wear, with no shame, the same jeans he was wearing aged 17? We’re hardly ones to judge (especially after lockdown!) but we’re betting most could not – and even if they could, that it would be really quite inadvisable for them to do so.

Why, then, do some poor chaps keep getting given the same old scent they’ve been using since they were first shaving?

Let’s change it up… So, think about:

What type of a chap are you buying for?

Character, hobbies and personal style are all pointers, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) That’s why a selection of samples to try at home is the best bet. Masculine fragrances have moved on somewhat since the ‘splash it all over’ one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘gender fluid’ fragrances categories, and men are offered opulent ambers along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes and even floral-forward scents that smell utterly incredible on a man’s skin.

Where to begin?

We have put together the ideal starting point with our just-launched Men’s Must Have’s Discovery Box. This collection of male and unisex fragrances is perfect for those who wish to bush the boundaries and try uniquely bold and statement scents from some of the hottest niche names and luxe designer houses around. It features globally adored best sellers and just launched scents from THoO, Jeroboam, DSquared2, Paco Rabanne, Bentley, Jean Paul Gaultier, Versace & Initio. (Read about each scent individually, here).

Men’s Must Have’s  £15 (VIP Price £12)

If you’re after something a little more traditional in style, but with enough intriguing twists to tantilise the senses, we suggest the Suave Scents Discovery Box. Designed with men in mind (or anyone who prefers a more ‘masculine’ fragrance vibe), the line-up has fragrances for every facet of a personality, the sheer variety of styles exuding everything from outdoors-y adventurous to more classically suave, with Creed Viking Cologne, Parfums de Marly Greenley, Comme des Garçon Rouge, Floral Street Black Lotus, Bentley, Eight & Bob, JUSBOX, Mercedes Benz, Molton Brown, Paco Rabanne, Salvatore Ferragamo and Versace. We also bring you two fabulous grooming products! The divinely scented Molton Brown Re-Charge Black Pepper Body Wash (100ml), and Ultrasun Lip Protection 30spf

Suave Scents £23 (VIP Price £19)

We also have an incredible selection of other Discovery Boxes, specially curated with a range of fragrances to suit all tastes – from classic and designer names to cult, niche houses they’ll love to explore. AND a great range of Brand Sets, which is the perfect way to sample a houses’ collection to get a real sense of their character.

Wherever you choose to begin, this scent adventure of trying new fragrances at home really takes away the stress of happening across ‘THE ONE’ (a concept we don’t really believe in for most people, anyway. A wardrobe of scents to match your mood / time of year / occasion are the way forward…)

Don’t sweat it – how to wear fragrance in hot weather

In hot weather, you may find some fragrances seems ‘stronger’ or more overpowering, or that your perfume simply ‘disappears’ on your skin when the temperatures soar. How can you help your scent survive the heat…?

Personally, at The Perfume Society,  we enjoy switching to brighter, airier perfumes for the warmer months, because fragrance can almost feel textural. So, just as we’ve long since cast off our opaque tights and cardis, so too do we crave something that feels sheer, gauzy and less stuffy.

Often you’ll find brands offer lighter versions of bestselling scents, for the summer. Of course some people still enjoy wearing the heavier more full-bodied, comforting, almost ‘cocooning’ scents throughout the year – but again, this is individual and depends on how you want a fragrance to make you feel. Whatever style you reach for, there’s no doubt hot heather can make a scent behave differently on your skin. So, why is this and how can you prevent a favourite from disappearing so quickly?

 

 

Hot Weather Perfume Problem #1 – Your scent doesn’t last as long

The weather can dramatically alter how long a scent lasts, and even how it smells on your skin. Skin and climate temperature are vital to a perfume’s performance, so even your favourite fragrance will smell different based on the time of year. When perfumers test the scents they’re creating they often use climate-controlled booths to check how they smell in hot and colder conditions (depending what countries they’ll be selling in). Though we tend to reach for brighter, citrus fresh scents in summer, these molecules are lighter, so can evaporate even more rapidly in high temperatures.

Solution:

– Try using a body oil, rich body balm or moisturising lotion before you put any fragrance on (and even afterwards, too), as scent takes longer to evaporate on nourished skin. This helps the fragrance ‘cling’ to your skin more easily, and so you get to actually smell if for more than a few minutes without frantically re-spraying.

– Spray pulse-points you might not usually think of. Behind your knees is a good example – it’s a warm spot that, once spritzed, will mean you leave a fragrant trail…

– Spritz the perfume at the nape of your neck, even into your hair and on clothes – BUT do check by spraying a tissue first that it isn’t going to mark your hair or fabric a strange colour, or leave an oily residue! We adore this way of wearing perfume, as hair and fabric are porous without heating up as much as your skin, allowing the perfume to stay all day.

 

 

Hot Weather Perfume Problem #2 – Your favourite fragrances now smell too ‘heavy’

Layering fragrances used to be seen as a scent sin, but we’ve all gotten over ourselves a bit (well most of us have). You don’t have to do this to a perfume you already love on its own, but if it’s suddenly feeling smothering rather than sensual or bulky instead of beautiful, there are brilliant ways of beefing-up a sadly flimsy fragrance, or adding a zing to something that’s a bit too dark or cloying on your skin. Give it a go, because, as we always say: perfume isn’t a tattoo – if you don’t like it, you can wash it off!

Solution:

Add freshness by layering with citrus notes like bergamot, neroli, lemon, lime or ‘green’ notes such as galbanum, tomato or violet leaf, green tea, marine/aquatic accords (synthetic recreations of sea-like, watery smells) and aldehydes (often desribed as being like Champagne bubbles).

 – Spray on a lightweight scarf that way if it gets a bit ‘too much’ or you want to wear something different, you can simply take the scarf off and you’re not stuck with it on your skin all day. Do test on a tissue first, to make sure it wont stain the fabric, but also consider typing a scented scarf to your bag if you want to carry around a beautiful scent all day without having it on your skin.

 

Hot Weather Perfume Problem #3 – Nothing you’ve got seems to smell right in the heat

We empathise, because you’re definitely not alone! Just as weather can dramatically alter our mood, our mood plays a huge part in how we perceice a perfume – even if it’s something you’ve adored wearing for years but suddenly just don’t feel like wearing anymore.

Solution:

Have a think about exactly what you’re looking for in a scent – is it to boost flagging energy levels, to comfort and help you feel protected, or to give you immediate mood-lifting feeling of trying something new? We’ve all be craving change these past few months, so why not treat yourself to a brand new selection of scents with the just-launched Eau So Fresh Discovery Box? Each fragrance has been especially curated to work well in hot weather, because we believe everyone’s olfactory wardrobe deserves a fresh start. Priced at just £19 for VIP Club Members, and £23 RRP, this could be the ‘newness’ your nose needs right now!

By Suzy Nightingale

Scent wellness tips for summer – Why changing your fragrance is good for your soul

Can you re-set your mood and enhance wellness with scent? Scientists say… yes!

Because changing your fragrance for something fresher when the warmer weather (finally!) comes around is not only a way of reinvigorating your scent wardrobe, but a way to actively improve your mental wellbeing, says Alfredo Fontanini, MD, PhD:

‘Each perfume is associated with different recollections and experiences. As you form new memories, older ones and emotions tend to fade. When you try a new perfume, you are trying an odor that has no associations, so it gives you the possibility to make new ones and write new memories.’

According to the neuroscientist, who’s chair of the department of neurobiology and behavior at Stony Brook University, and a co-director of its Neurosciences Institute; using a completely new scent helps us mentally draw a line under past experiences and start afresh.

In an interview with Elle magazine, olfactory expert Dawn Goldworm agreed, and spoke of people using fragrance to provoke memories – something we know first hand so many of you have been doing during the pandemic. Says Dawn:

‘Later in life, when you smell something, you are brought back to a specific moment or event. You remember how you feel.’ And she gives the advice that now is a good time to re-access your scent collection (even deodorants, shampoos and shower gels). ‘If it makes you feel good, you keep it. If it doesn’t, you change it,’ she suggests.

It makes complete sense. Because when you take a deep breath and inhale aroma molecules, they’re detected by the olfactory receptors in your nose and immediately stimulate some of the deepest, oldest parts of the brain – in ways that we’re only just starting to understand.

‘This process produces nerve impulses which travel to the limbic system, the part of the brain which is most concerned with survival, instincts and emotions. It’s thought by scientists the activity of the nerve signal passing through this region causes mood change by altering brain chemistry,’ says Christina Salcedas, of Aromatherapy Associates London. Our ability to smell ‘…is a window into parts of the brain related to core functions, like pleasure, emotion, and memory,’ agrees Jayant Pinto, MD, author of the study, an otolaryngologist (try saying that three times!) and head and neck surgeon at University of Chicago Medicine.

It turns out reaching for a fresher (and new to you) fragrance is more than simply pleasurable – it’s genuinely good for your mental health and wellness. We can get on board with that…

If you’re looking for a whole new summer scent wardrobe, the Seasonal Scent Subscription Box for Summer is your effortless, ready-curated collection. Lighter, brighter, filled with sunshine and allowing you to ‘travel with your nose’, these scents offer a chance to revel in the bliss of luminescent, uplifting fragrances.

If you already love a particular perfume but want to explore more, try our genius Fragrance Finder: simply type in the name and it’ll offer SIX new scent suggestions for you to try.

If you’re looking for something completely different, delve into one of our Discovery Boxesto find niche, luxury and new names.

It really doesn’t matter where you choose to begin – wiping the slate clean and starting afresh with a new scent for summer is one of the best (and easiest!) ways to re-set your mood and focus on wellness through fragrance…

By Suzy Nightingale

Choosing a fragrance for Fathers Day (or whenever!) Male scents we’re swooning over

Choosing a fragrance for Fathers Day (or, you know, whenever) can seem overwhelming, but the best way to match a particular chap to a certain scent is think about their personalities. So, ditch the old-fashioned ‘pipe and slippers’ image still portrayed on many a Fathers Day card and consider his character. Is he…

 

Timelessly Stylish?

 

If he fancies himself as rather dapper and wouldn’t dream of stepping outside the house in joggers and an old t-shirt, we think he’s likely to favour a classic but characterful fragrance. This collection was designed with such men in mind, but here at Perfume Society HQ we implore everyone to explore this divine collection and discover the timeless aromas loved by the stars of old Hollywood.

Created by Albert Fouquet, a member of the French aristocracy, who would surprise his loved ones with exquisite homemade perfumes, blended lovingly with the help of his family butler, Philippe. One evening in 1937, Albert met an American student named John F. K. mesmerised by Albert’s scent, John persuaded him to leave him a sample. The rest, as they say, is history…

Now you can get set to feel truly special by spritzing these timeless and decadent scents, six true icons in fragrant history ready for you explore.

Eight & Bob Iconic Discovery Set £20 for six fragrances

 

Eclectically Heroic?

Okay so he might not exactly be a caped crusader but he tries his best, and he’s your hero. If his taste mightbbe described as ‘changeable’ or he’s not really sure which style of fragrances he likes, this discovery box is your scent saviour! Filled to the brim with something to suit all, it’s for super men everywhere.

We’ve included independent perfume houses making their mark: recently launched ånd fragrance with sustainable and ethically sourced ingredients at the forefront, decadent Italian niche with Laboratorio Olfattivo and Jovoy with their new creation based on the Mayfair store 21 Conduit St. Also including newness from loved names including St Giles, Parfums de Marly, Ruth Mastenbroek, Floris, Caron,Initio, Atelier Des Ors, Kierin NYC and Anima Vinci.

We also bring you TWO GROOMING PRODUCTS! FISH Memory Fish Flexible Gel (50ml), and the divinely scented beard savour WELEDA Skin Food (10ml). Up, up and a-spray…!

The Super Man Discovery Box £22 / £18 VIP price for 14 fragrances + two extra gifts

 

Rebellious Rocker?

 

If he’s still firmly attached to his skinny jeans and faded band-t-shirts (or can sometimes be lost for hours playing along to vinyl rarities) chances are he’s not going to want to smell hum-drum and ordinary. Offering a true sense of olfactory rebellion, dance into this so-sassy collection, all of which should be worn with a devil-may-care attitude.

ROOK PERFUMES are the perfect meeting place between art and science – with more than a little rock ‘n roll in their DNA. They were launched by a frontline doctor/actor (yes, really), Nadeem Crowe, who became enraptured with the world of perfumery, who says ‘I feel totally comfortable with pipettes, beakers and weighing scales. The outcome, though, is a piece of art.’

Discover ALL THREE UNISEX FRAGRANCES, Undergrowth, Forest and ROOK. The latter was created by Nadeem for himself, inspired by his Middle Eastern roots, and described as a ‘diplomat dressed up as a punk rocker’. Nadeem loves to hear the stories of how his fragrances transport others – so let us know which transported you…? 

Rook Perfumes Discovery Set £15 for three fragrances

 

Modern Maverick?

If he’s slightly eccentric, obsessed by science or futuristic technology and always ahead of his time, he’s bound to appreciate the loving fragrance nerd-ery behind this iconic cult house. Perfumer and founder Geza Schoen is, himself, a bit of a maverick. If you’re new to the Escentric Molecules world, you should know that Geza was dedicated to trying something new – and it was seen quite shockingly brave, but caused a scent storm of interest.

The reason? Schoen shook up the perfume world by creating a scent with one ingredient – an aroma-molecule non-existent in nature, called Iso E Super. Now this molecule has been expertly blended with other ingredients to really ramp up the individuality.

Geza says: ‘I’ve used two qualities of patchouli here. The biggest chunk is Patchouli Coeur which is a very clean, soft patchouli oil fraction with the camphor-like topnote removed. I have also included a patchouli oil from Indonesia to round it out with a little bit of a topnote. The result is a sophisticated, clean patchouli that pairs fantastically well with Molecule 01.’

Escentric Molecules M+ Patchouli £95 for 100ml

Geza says: ‘Mandarin is all about the instant hit. It’s so alive, the way it radiates off the skin with that citrus zestiness. But there’s more to mandarin, it’s very fruity and aromatic as well. It’s a beautiful ingredient. Its transparency means that it vanishes quickly. I’ve touched it up with a little extra shading to extend it, adding a mandarin ingredient used in flavourings to give it super-juiciness.’

Escentric Molecules M+ Mandarin £95 for 100ml

What is niche fragrance, and where do you begin…?!

So what is niche fragrance? That word is often flung around in the fragrance world, but sometimes we don’t stop to wonder about it. So what does that term actually mean, and where should you begin your fragrance journey…?

[Psst! Scroll down to find out how you can try well over £1,000 worth of niche fragrance – if you got the full sizes – for just £19!]

‘Niche’ perfumery began by referring to fragrances made independently, so not owned by a large brand. They can also be called ‘artisanal’, and because they were privately owned, often were able to take risks that larger, more corporately-inclined companies could not.

These smaller houses sometimes had a single person behind them – acting as founder, perfumer, Creative Director and PR person (and probably chief tea-maker, too!) The founder might also be self-taught in perfumery, rather than the traditional route of studying chemistry and then training at schools such as ISIPCA.

It might be useful to think of ‘niche’ fragrance as the catwalk of the perfume world. Unique ideas are celebrated, and might seem completely wacky or out-there, but actually tend to create trends that ripple down to the high street. Suddenly the ‘shoulder pads’ of the scent world are everywhere!

As niche houses became increasingly popular, some more established, larger houses began introducing more daring fragrance collections we also term as ‘niche’ – referring to the more artistic, less traditionally commercial style of perfumery rather than the size of the house itself.

But where can you begin discovering niche fragrances? At The Perfume Society we know that not everyone happens to live near a perfumery stocking niche scents (or even a department store with a diverse selection) – and even if you do, it’s sometimes overwhelming to work out where to even begin. What’s more, because of various lockdowns meaning we couldn’t even get to the shops – and new Covid-19 health protocols meaning testers aren’t readily available to smell in-store – it can be even trickier to actually get your nose on niche fragrance!

Trying a fragrance sample at home is the best way to truly discover if you love a scent – you need to live with it on your skin for several hours. A Discovery Set means you can try the entire collection from a niche fragrance house, and our curated Discovery Boxes allow you to smell things you’d perhaps never have considered (or not heard of) before.

Because we understand you’re missing browsing, spraying and smelling, in the latest we curated a selection of some of the finest niche fragrances out there to try at home. Click here for a detailed description of each scent, and on the names of the houses to read all about their individual histories. There’s no better way to begin your discovery of niche than right here.

In the Niche Collection VI you’re getting to try well over £1,000 worth of fragrance (if you had to buy them all as separate full-sizes to try) for less than the price of your average Deliveroo! This is what’s included…

 

ånd fragrance Sånd 2ml EDP 2ml eau de parfum (full size £35 for 10ml)
Atkinsons 24 Old Bond Street 2ml eau de cologne (£99 for 100ml)
Brioni Brioni 1.8ml eau de parfum (£70 for 60ml)
Eight & Bob Annicke 1 2ml eau de parfum (£55 for 30ml)
Initio Addictive Vibration1.5ml eau de parfum (£190 for 90ml)
Escentric Molecules Molecule 01 7.5ml eau de parfum (£36 for 30ml)
J.U.S Parfums Sexycrush 1.2ml eau de parfum (£165 for 100ml)
Lalique Noir Premier Plume Blanche 1901 1.8ml eau de parfum (£210 for 100ml)
Paco Rabanne Pacollection Strong Me 1.5ml eau de parfum (£65 for 62ml)
St Giles The Writer 2ml eau de parfum (£130 for 100ml)
A’Kin Cleansing Micellar Water 30ml  (£12.50 for 150ml)

The Niche Collection VI Discovery Box is priced £19 + p&p* to VIP Club Members (£23 + p&p* to everyone else) – be sure to log into your account to take advantage of the special VIP Club price.

If this is your first time trying a niche fragrance, read our tips on how best to smell a new scent. Basically, you need to give it time to develop on your skin. Often the niche fragrances can be more complex (or just very different to more everyday mainstream scents you might be used to) so they can take you on more of journey as they unfurl throughout the day.

We do hope this helps explains things about ‘niche’ fragrance a bit more. One thing’s for sure: wherever you begin your niche fragrance journey, we’ve a hunch you’re going to fall madlly in love with many of them along the way…

By Suzy Nightingale