Fragrance families: what are they? How can you recognise them?

Fragrance families – where to begin?! Well. Imagine walking into a perfume shop, surrounded by countless bottles of scent, each promising a unique olfactory experience. It can be overwhelming, can’t it? But what if there was a way to navigate this fragrant universe more easily?

 

Enter the concept of fragrance families – a classification system that has been used by the perfume industry for years to group scents based on their dominant characteristics. The perfume world is divided into these ‘families’, and understanding them can be incredibly helpful in your fragrance journey. Interestingly, many of us tend to gravitate towards certain families without even realising it. We often fall for one family time and again, instinctively preferring scents from some fragrance families and disliking others. Or, you may find as your collection grows, you become entranced by exploring whole new families and sub-categories within them. You might also, for example, find yourself reaching for a particular type of scent in colder weather and another when the sun is shining.

At its core, the concept of fragrance families is part of the language of scent. It’s a way for perfumers, retailers, and fragrance enthusiasts to communicate about the characteristics of different perfumes. However, it can feel baffling and complicated, especially for those new to the world of fragrances. So, we put together a handy guide to Fragrance Families, each with their own main and sub sections.

 

what are fragrance families

 

These fragrance families have many members. Most of the main fragrance families have variations on their theme, which we call ‘near-relations’. If you find you like a particular family, it’s worth exploring these related scents as well – you might discover some new favourites!

When you’re fragrance shopping, knowing which family (or families) you’re drawn to can be incredibly helpful. An informed sales consultant can steer you towards scents you’re likely to enjoy, increasing your chances of finding a new ‘perfume love’. Remember, the absolute best way to learn about these fragrance families is simply to use your nose, and explore as many differing fragrance families (and their seemingly endless sub-genres) via perfume samples – it’s one of the reasons we started our Perfume Society Discovery Boxes, after all!

 

fragrance families

 

It’s worth noting that there’s no universal agreement in the perfume world about families and descriptions. It can be frustrating, but we’ve used our years of knowledge and common sense to simplify things as much as possible. If you’re just starting out, try to become familiar with each of the main families. As your nose develops, you can explore within those families and learn the nuances – much like learning about wine. You start by distinguishing between a Chardonnay and a Sancerre, and over time, you pick up the subtler differences within those types.

Let’s take a quick tour through some of the main fragrance families, but do click on each category to explore the scented sub-genres within them

Fresh fragrances are uplifting, zesty, and cooling. Think of the whoosh of citrus notes like lemon, bergamot, and orange. These scents are clean and bright, perfect for summer  – or any time you need a whoosh of energy – and ideal for splashing on liberally.

Floral fragrances often feature notes like rose, jasmine, peony, and gardenia, and for centuries has been one of the most popular of all families. It’s ultra-feminine and easily recognisable, conjuring up images of bouquets, June weddings, and spring blossoms, but also can be exotic, heady, intoxicating.

The Ambrée family (formerly known as Oriental) is seductive and voluptuous. These fragrances tend to feel ‘grown-up’ with a warm, heavy richness that’s often more suited to evening wear, or for those who prefer gilded, glamorous, glowing scents with complex formulas and warm, spiced or resinous bases.

For Amber fragrances, read our feature on the fascinating history and (often) the confusion surrounding this category in our forthcoming sixty first edition of The Scented Letter magazine. Make sure you’re signed up here to get your FREE digital copy, and to be alerted when the print issue is available to purchase!

Woody fragrances, as the name suggests, feature notes of various woods like sandalwood, cedar, and oudh. They can be given different spins by adding spices, fruits, or herbs, and as woods are usually very long lasting notes and pair so well with other ingredients, they make up a vast number of fragrances available today.

Fougère fragrances, named after the French word for ‘fern’, often feature lavender, geranium, and oakmoss. Originally created for women, this family now includes many unisex scents.Woody fragrances, as the name suggests, feature notes of various woods like sandalwood, cedar, and oudh. They can be given different spins by adding spices, fruits, or herbs.

The Chypre family, pronounced ‘sheep-ra’, is built around a woody, mossy accord of bergamot, oakmoss, patchouli, and labdanum. These fragrances are warm and dry, often with complex, nuanced floral or fruity elements, with many notes melding together to become rounded, unfurling in layers as they warm up on skin.

The Gourmand family is the newest addition to the fragrance universe. These scents feature ‘edible’ notes like caramel, chocolate, and vanilla, creating warm and comforting fragrances. Hugely helped by the success of Mugler’s Angel fragrance in the 90s, this family has once again expanded and is set to trend for ages yet.

 

 

Remember, these families are just a guide. The world of fragrance is deeply personal, often disagreed about, and the most important thing is how a scent makes you feel when you wear it. So, armed with this knowledge of fragrance families, why not embark on your own olfactory adventure? You might be surprised by what you discover, and which families you end up gravitating towards as you try them for yourself…

 

Written by Suzy Nightingale

Fragrance Family Friday: Fougère

As part of our continuing feature, Fragrance Family Friday, today we’re burrowing knee-deep in shady ferns for Fougère

For anyone who’s wondering, you say it ‘foo-jair’ (with the ‘j’ a little soft – almost ‘foo-shair’…) – we thought we’d start with that, because not only can some of the fragrance families be a bit confusing, even pronouncing them can get the better of us at times!

Now that’s out the way, let’s go deep into the shady undergrowth of this fabulous – and still-evolving – fragrance category.

Although there are many modern variations cropping up, a fougère will invariably feature lavender, geranium, vetiver, bergamot, oakmoss and coumarin in the blend. Fougère Royale as the first of them, from Houbigant in 1882. Fougère takes its name from the French for ‘fern’ – and to understand what these ferny, green fragrances smell like, here is an absolute classic, now thankfully revived in a heart-warming way, by Milano Centro

Milano Centro HIM was showcased first at the Beauty International show at Olympia in June 1989, by business partners and interior designers Dean Tatum and the late Matthew Bright. Inspired by ‘the classic sophistication of all things Italian’, they launched with just one fragrance – Milano Cento HIM – a fabulous evocation of a fougère that smells like a cool, shady walk through a forest.

What does it smell like? Imagine citrus luminescence sparkling in the tops notes with bergamot and peititgrain, giving way to a herbaceously dappled breeze of rosemary, lavender and basil. As it warms, you’re swathed in the musky warmth of smooth sandalwood and suavely sprinkled spicy notes of clove, cinnamon and amber atop a darkly glimmering patchouli base.

When Milano Cento – the perfect, drop-dead sexy man smell – later disappeared from the shelves (as many fragrances do, alas…) it could have been a mere scent memory, if it wasn’t for Dean Tatum’s wife Valissa and son, Jasper. They had the idea to recreate a single bottle for Dean’s 50th birthday: the ultimate journey back in time. As any perfume world insider knows, however: it’s not that simple. ‘Trying to find someone to produce for us, in the small quantities we were after, was quite a challenge. It was only after we called a few stockists, who said they remembered the brand and asked when it was coming back, that we had the idea to relaunch it.’

We’re so glad they did. This is a fougère fragrance that smells classic in a timeless way, rather than simply reminiscent of the era it originates from – it’s grown-up, insouciant, perfect for any occasion.

Want to try it for yourself? Find Milano Centro HIM in our Explorer Men’s Discovery Box – along with SIXTEEN other fragrances to explore!

The Explorer Men’s Discovery Box £19 (£15 for VIP Club members)

By Suzy Nightingale

Fragrance families: do you know your 'chypre' from your 'fougere'?

What the giddy aunt is a ‘chypre‘?
Not exactly the most immediately evocative word to get your head around when describing a type of fragrance, but that’s what we’ve been landed with and so that’s what we continue to say. But how many people outside the world of perfumery could tell you what it actually means?
When touring the country talking to perfume lovers across the UK, our co-founders Jo Fairley and Lorna McKay asked this very question just to see, and out of the many hundreds who came to see them, only a couple of people put their hand up to venture an answer. Explains Jo, ‘…chypre is widely acknowledged as the most sophisticated (and beautiful) of fragrance families – and it’s a term the perfume world certainly believes is understood by all and sundry.’
screenshot-2016-09-21-12-42-26
In fact, we dedicated an entire feature in our magazine, The Scented Letter, just to explaining the mysteries surrounding this scent category – so clearly something is amiss and requires further explanation. Indeed, there are all sorts of terms bandied about in perfumery that baffle the best of us at times. And what’s more – nobody entirely agrees on the ‘rules’ of which perfumes belong in which fragrance family at all.
What about Fougere, Ambrée or Gourmand, Woody and Floriental – where to begin…?
screen-shot-2016-12-23-at-00-27-44
Well, we’ve put together a handy guide to some of the most frequently used fragrance families, with a brief history of their evolution and some iconic examples of perfumes to try in those categories, to see which family you are most frequently drawn to and perhaps discover some new ones to try. So why not get your nose stuck in and give it a go?
Written by Suzy Nightingale