Just launched

Issey Miyake Fusion – make your own music on the nature-inspired drum machine!

The new Issey Miyake fragrance, Fusion d’Issey, has inspired an immersive and interactive experience created in partnership with The Perfume Shop, to celebrate the launch… We’ve been banging our drum about the many ties between music and fragrance for years – in fact, we recently dedicated an entire issue of our magazine, The Scented Letter,…

Acqua di Parma + La DoubleJ take us to the beach

Acqua di Parma, in collaboration with La DoubleJ, have dressed an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule collection for a summer of pure Italian style…     At PSHQ we’re literally salivating over these pictures of the Bocelli family’s bathing establishment, because although we may not be able to wiggle…

Experimental Perfume Club launch online bespoke service!

Experimental Perfume Club has always been about pushing the boundaries and trying new things within the world of fragrance, and now they’ve gone one step further – offering their unique ‘bespoke service’ online! It’s been a tough time for retail, and perfume houses have had an extra layer of difficulty, given that we haven’t been…

‘Scents of Normality’ – candle collections evokes places we miss

Earl of East‘s ‘Scents of Normality‘ just-launched candles have the tagline ‘Buy for charity. Burn for Normality.’ They promise to evoke the ‘places we miss the most during lockdown’ – and you just HAVE to read the so-witty descriptions! This limited-edition series sees Earl of East partnering with Uncommon Creative Studio to create an exclusive…

Avon Herstory celebrates Changing Faces charity

Avon has partnered with the UK’s leading charity for people with visible differences, Changing Faces, to launch Herstory – a fragrance celebrating women all over the world. Five powerful and inspiring women with visible differences proudly feature in the Herstory beauty campaign. This reflects Avon’s commitment to Changing Faces, wanting to give everyone with a…

Experimental Perfume Club launch online perfumery course

One of the most frequently asked questions we get, is: ‘how can I learn to become a perfumer?’ And now, Experimental Perfume Club is launching a learn-at-home perfumery course, with all the equipment, materials and step by step instructions in online video tutorials! And there’s a FREE mini-course of three lessons – scroll down to…

Molecule 05: our exclusive launch video interview with Geza Schoen

This is quite a day. New fragrances from Escentric Molecules don’t come along very often and we are very proud that The Perfume Society has been invited to mark the unveiling with an exclusive interview (and a prize draw, which you can enter here.) So, ta-dah! Prepare for an encounter with the fifth duo of fragrances…

Printed pouches to covet: Atelier Cologne’s Mother’s Day Limited Edition

We think mothers should be honoured every day, but when the March date comes around in the UK, we try to look for something particularly special. Enter Atelier Cologne‘s Limited Edition Mother’s Day packaging. Packaging is something niche fragrance house, Atelier Cologne, have always excelled in, and this time round is no different. All your…