Just launched

'Take your seat for the IFRA Fragrance Forum… MIND BLOWING lectures & a new book'
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Take your seat for the IFRA Fragrance Forum… MIND BLOWING lectures & a new book

The IFRA Fragrance Forum has been a source of awe-inspring intellectual discussion of, and future predictions for, our sense of smell – utterly fascinating lectures given by the world’s top scientists, perfumers and researchers in in the field of scent. Normally, you need to buy a ticket to attend, but this year (as with many…

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'Perfumer H launches Mask First Aid – mask-friendly fragrances'
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Perfumer H launches Mask First Aid – mask-friendly fragrances

Perfumer H (a.k.a Lyn Harris) has launched two Mask First Aid scents – safe enough to spray on your face mask… The collection of hand-crafted linen items and mask-safe scents (they have to be ‘food grade’ tested to be worn so close to your mouth, we’ve learned), springs from ‘…a creative partnership between Perfumer H…

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'Les Parfums – charming new French comedy film about a ‘nose’: watch the trailer here!'
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Les Parfums – charming new French comedy film about a ‘nose’: watch the trailer here!

Les Parfums (‘Perfumes’) is a just-released and utterly charming French film following the life of a feared and reclusive ‘nose’, and her troubled realtionship with her new chauffeur. The English-subtitled film is a gentle comedy, but takes a serious (and very well presented) look at the life of a perfumer, and it has been released…

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'Floral Street supersizes: go BIG (and go to Harrods!)'
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Floral Street supersizes: go BIG (and go to Harrods!)

Floral Street have already thrilled us with their Discovery Set samples and pocket-size scents, but die-hard fans will squeal at this news: they have also ‘GONE BIG’! with the launch of their NEW 100ml sizes! During August, Harrods customer can experience these exclusively as they discover ‘who will I be today’? And because there’s expected…

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'Issey Miyake Fusion – make your own music on the nature-inspired drum machine!'
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Issey Miyake Fusion – make your own music on the nature-inspired drum machine!

The new Issey Miyake fragrance, Fusion d’Issey, has inspired an immersive and interactive experience created in partnership with The Perfume Shop, to celebrate the launch… We’ve been banging our drum about the many ties between music and fragrance for years – in fact, we recently dedicated an entire issue of our magazine, The Scented Letter,…

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'Acqua di Parma + La DoubleJ take us to the beach'
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Acqua di Parma + La DoubleJ take us to the beach

Acqua di Parma, in collaboration with La DoubleJ, have dressed an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule collection for a summer of pure Italian style…     At PSHQ we’re literally salivating over these pictures of the Bocelli family’s bathing establishment, because although we may not be able to wiggle…

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'Experimental Perfume Club launch online bespoke service!'
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Experimental Perfume Club launch online bespoke service!

Experimental Perfume Club has always been about pushing the boundaries and trying new things within the world of fragrance, and now they’ve gone one step further – offering their unique ‘bespoke service’ online! It’s been a tough time for retail, and perfume houses have had an extra layer of difficulty, given that we haven’t been…

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'‘Scents of Normality’ – candle collections evokes places we miss'
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‘Scents of Normality’ – candle collections evokes places we miss

Earl of East‘s ‘Scents of Normality‘ just-launched candles have the tagline ‘Buy for charity. Burn for Normality.’ They promise to evoke the ‘places we miss the most during lockdown’ – and you just HAVE to read the so-witty descriptions! This limited-edition series sees Earl of East partnering with Uncommon Creative Studio to create an exclusive…

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'Avon Herstory celebrates Changing Faces charity'
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Avon Herstory celebrates Changing Faces charity

Avon has partnered with the UK’s leading charity for people with visible differences, Changing Faces, to launch Herstory – a fragrance celebrating women all over the world. Five powerful and inspiring women with visible differences proudly feature in the Herstory beauty campaign. This reflects Avon’s commitment to Changing Faces, wanting to give everyone with a…

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