Features

'Guerlain’s divine Muguet – lily of the valley, the flower of May & our birthday'
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Guerlain’s divine Muguet – lily of the valley, the flower of May & our birthday

It’s now a much-anticipated tradition that, on the first of May, Guerlain release their exquisite Muguet – a limited edition, beautuifully Bee-bottled fragrant homage to legends surrounding lily of the valley. Indeed, we were so taken with the traditions of exchanging bouquets for friendship, and the new begginings represented by the flower, that eight years…

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'Floral Street & World Earth Day – from plastic coffee cups to award-winning perfumes'
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Floral Street & World Earth Day – from plastic coffee cups to award-winning perfumes

Putting sustainability at the heart of their scents is not only for World Earth Day at Floral Street – their award-winning reusable, recyclable and biodegradable pulp fragrance box now contains 20% upcycled coffee cups, giving new life to previously unrecyclable waste, every single day. They’ve already upcycled 350,000 used coffee cups to date – proving…

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'Goutal celebrates four decades of fragrance – Camille Goutal & Isabelle Doyen in conversation'
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Goutal celebrates four decades of fragrance – Camille Goutal & Isabelle Doyen in conversation

The house of Goutal Paris have been celebrating an incredible forty years of fragrancing the world – their scents from the get-go regularly among most-often mentioned in glossy magazines as being worn by celebrities, and their gender-inclusive, forward-thinking fragrances helping to revolutionise the perfume industry before ‘niche’ was a description on anyone’s lips. Annick Goutal…

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'Silent Flowers & Fragrant Fantasies'
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Silent Flowers & Fragrant Fantasies

Despite centuries of acquired knowledge, the symbiosis of perfume ingredient processing skills with the artful touch of the perfumer’s alchemy, some flowers remain frustratingly ‘silent’ – their fragrance impossible to extract through traditional methods such as enfleurage (the labour-intensive process of placing trays of scented petals in wax to capture their often capricious perfumed oils)….

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'COLLAB – The Colonia Laboratory: book an artist to personalise your Acqua di Parmaperfume'
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COLLAB – The Colonia Laboratory: book an artist to personalise your Acqua di Parmaperfume

Collab – The Colonia Laboratory An Exclusive Co-Creation Experience Turning Every Colonia Into A One-Of-A-Kind Collector’s Piece Most of us (especially here!) can agree that perfumery is an art form – albeit one that’s invisibly conveyed. Usually, invisible, that is. But now, if we’re purchasing a favourite perfume or one that speaks to our souls…

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