Viva Magenta: Pantone Colour of the Year 2023 Expressed in Perfumes
Viva Magenta is the Pantone Colour of the Year 2023 and, given the many links between colour, mood and smell, I thought it was only right to find some scents that vividly help express this vibrant colour in fragrant form… Each year, the influential Pantone Colour Institute chooses a ‘colour of the year’ which guides…