Floral Street Discovery Set

£14
 

With creations by one of the world’s leading perfumers, the new perfume house Floral Street is going to shake up your opinions about florals with their contemporary spin on floral fragrances.

Floral Street’s are as far from your granny’s florals as it’s possible to get – each created by the star perfumer Jérôme Épinette, who is known for his mastery of natural ingredients. As Floral Street put it: ‘These are bunches – not bouquets. Ingredients, not notes. And it’s about ease, modernity and joy.’

Try all eight fragrances for yourself, with this must-have Discovery Set! (At just £14, we think it’s a total steal, by the way…)

WHAT'S IN THE BOX

Floral Street

Arizona Bloom

Arizona Bloom

Arizona Bloom

1.5ml eau de parfum

FAMILY: FLORAL
TOP NOTES: coconut, black pepper
HEART NOTES: jasmine, fig
BASE NOTES: oakmoss, salted musks, cashmere woods

The opening combination of coconut and black pepper (so, so clever) generates the sense of being energised and alert, while somewhere extremely tropical and beautiful. Florals given a modern figgy twist then follow, as we’re teased with a sun-ripened white-flower haziness – at once euphoric and dreamy – while salty musks, oakmoss and woods return us gently to reality, offering a sense of grounding.
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Floral Street

Black Lotus

Black Lotus

Black Lotus

1.5ml

FAMILY: Oriental
TOP NOTES: black cherry, red peppercorn, saffron
HEART NOTES: centifolio rose, black violet accord, narcotic musk flower
BASE NOTES: patchouli fraction, labdanum, black leather

Floral Street is a dynamic fragrance brand born of the vibrant streets of London. It is a collection of contemporary fragrances, powered by flowers. It is vibrant, energetic and feminine. Floral Street is about breaking with tradition. It's about bunches, not bouquets; ingredients, not notes. It's about ease, modernity and joy. Jérôme Epinette, one of the finest perfumers in the industry, known for his mastery of natural ingredients, created each scent using prized raw materials sourced and synthesised by the iconic fragrance house, Robertet.
Black Lotus – is the classic English-Rose dressed in a black leather jacket. Intoxicating, spirited, bohemian and alive. Complex and multi-faceted, the sweet honeyed scent of centifolia rose adds depth to lighter, spicy nuances by way of red peppercorn and saffron. Once smelt, forever adored.
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Floral Street

Chypre Sublime

Chypre Sublime

Chypre Sublime

1.5ml

FAMILY:  FLORAL CHYPRE
TOP NOTES: incense, pink pepper
HEART NOTES: geranium, damask rose, violet
BASE NOTES: patchouli, labdanum, benzoin

Purified damask rose, violets, patchouli and geranium tap their feet. Olibanum – used to awaken the spirit in meditation – offers a resin-soaked wooden table for the flowers to perch on. A fragrance for musicians, painters and poets. X

Floral Street

Electric Rhubarb

Electric Rhubarb

Electric Rhubarb

1.5ml eau de parfum

FAMILY: FLORAL
TOP NOTES: rhubarb, bergamot
HEART NOTES: gardenia, frangipani, jasmine
BASE NOTES: sandalwood

If an English country garden – with all its fruit and floral idiosyncrasies – and an ice-cold glass of fizz were distilled into scent, this would be it. Electric Rhubarb is pure, undiluted, (and very British) fun – fizzing, frivolous top notes leading into a floral heart that’s like walking into a garden at dusk. X

Floral Street

Neon Rose

Neon Rose

Neon Rose

1.5ml

FAMILY: FLORAL
TOP NOTES: bergamot, cassis kir, apple blossom, sichuan pepper
HEART NOTES: cyclamen, juniper berry, jasmine egypt, angelica
BASE NOTES: white cedarwood, peach nectar, crisp amber

You will never have smelt flowers like these. Freshly chopped jasmine draped around your neck. Roses around your wrist. And yet no roses were harmed in the making of this showpiece – these buds were cooked up in Floral Street's lab for extra punch, in this Jérôme Épinette creation. Crisp, green angelica leaves bring a botanical dimension, while fresh bergamot floats overhead. Super-clean, super-floral.

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Floral Street

Wonderland Peony

Wonderland Peony

Wonderland Peony

1.5ml

FAMILY: FLORAL
TOP NOTES: Sicilian lemons, pink berries, pink guava
HEART NOTES: violet, peony accord, raspberry flower
BASE NOTES: vanilla bean, pink cotton candy, cedar wood, vetiver

Floral Street is about breaking with tradition. It's about bunches, not bouquets; ingredients, not notes. Wonderland Peony is a sweet floral stuffed full of peonies, pink berries and violets. A shot of cedarwood lends a woody-balsamic warmth, while vetiver injects the tiniest hint of hazelnut. Sophisticated, not soft. Captivating not cute.


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Floral Street

Ylang Ylang Espresso

Ylang Ylang Espresso

Ylang Ylang Espresso

1.5ml

FAMILY: GOURMAND
TOP NOTES: tangerine, Sichuan pepper
HEART NOTES: fresh rose, jasmine, tiramisu accord, patchouli
BASE NOTES: ylang ylang , espresso beans, cocoa beans, guaiacwood

Ylang Ylang Espresso is for the rebels. The thinkers. And the leaders: a powerful fragrance with its own electric current. A strikingly modern blend of red rose, ylang ylang and jasmine cross paths with a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper. X

Floral Street

Wild Vanilla Orchid

Wild Vanilla Orchid

Wild Vanilla Orchid

1.5ml

FAMILY: FLORIENTAL
TOP NOTES: cassis, lemon
HEART NOTES: vanilla blossom, bamboo, jasmine
BASE NOTES: vanilla beans, sandalwood, patchouli, red orchid

Vanilla, but not as you know it. A raw-edged confection of creamy vanilla beans, blossom, cassis and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness, bamboo and sandalwood bend and fold underneath. Laid-back but exquisite. X

At the heart of each Floral Street fragrance is a specific flower (sourced by the legendary fragrance house Robertet) – but each creation brings an unexpected twist, treated in a way that brilliantly ignites the senses.

Wonderland Peony This not only features armfuls of that flower, but pink berries and violets, Anything but cutesy, it’s given a woody-balsamic warmth by cedarwood, alongside vetiver.

Chypre Sublime An utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum.

Black Lotus The classic English-Rose dressed in a black leather jacket. Intoxicating, spirited, bohemian and alive. Complex and multi-faceted, the sweet honeyed scent of centifolia rose adds depth to lighter, spicy nuances by way of red peppercorn and saffron.

Arizona  Bloom A dry floral amber. A sense of freedom and happiness — scented and bottled.

Electric Rhubarb White florals and powdery sandalwood are combined with the scent of English Rhubarb and an unexpected blast of salty sea air.

Neon Rose You will never have smelt flowers like these. Freshly chopped jasmine draped around your neck. Roses around your wrist. And yet no roses were harmed in the making of this showpiece – these buds were cooked up in a lab for extra punch. Crisp, green Angelica leaves bring a botanical dimension, while fresh Bergamot floats overhead.

Wild Vanilla Orchid It’s vanilla, but not as you know it. A raw-edged confection of creamy vanilla beans, blossom, cassis and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness; bamboo and sandalwood bend and fold underneath.

Ylang Ylang Espresso  A strikingly modern blend of red rose, ylang ylang and jasmine cross paths with a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. A fragrance to get lost in.

PS It it isn’t just the fragrances which are strikingly innovative, but the packaging. Each of Floral Street’s full-size bottles showcases a stunning, decadent flower artwork by renowned fashion photographer Matthew Donaldson – whose flower-powered photography also adorns this Discovery Box.