Launches

Paper Trail: why we love paper’s smell (& perfumes evoking it)

Paper is something we have increasingly infrequent contact with in this relentlessly digitised world, and perhaps nearly as importantly, smell far less frequently in our every day lives. Could this be why perfumers are seeking to evoke the scent in the fragrances we wear? There’s a functional sterility to the burgeoning ‘metaverse’ that’s abhorrent to…

Sarah Baker Parfums – Extrait, Extrait, read all about it!

Sarah Baker Parfums are ramping up the ravishing longevity by adding Extrait to their collection; read all about their turned-up-to-eleven appeal, find out how to try sample-sizes and feast your nose on full-size fragrances, here… Who is Sarah Baker? Contemporary artist Sarah Baker’s photography, sculpture and films are inspired by ‘fashion, luxury and celebrity’, but little…

Guerlain reveals their Exceptional Piece for 2022: ‘Le Secret de la Reine’

Every year, Guerlain reveals their ‘Exceptional Piece’ – a creation in collaboration with an artisan which truly showcases scent itself as a work of art. For 2022 get ready to gasp at Le Secret de la Reine, created by jeweller Laurenz Bäumer – a wearable brooch with a fragrant trail… While utterly exquisite, this piece…

Diptyque’s new London home: scenting Sloane Street

Sloane Street is smelling extra wonderful this Christmas, thanks to Diptyque’s stylish new flagship London perfume pad, which has arrive just in time for the fragrant festive season. Inspired by exquisite Parisian architecture, but as always showcasing design elements of the original building in their stores; the new boutique is divided into three distinct sections…