Paper Trail: why we love paper’s smell (& perfumes evoking it)
Paper is something we have increasingly infrequent contact with in this relentlessly digitised world, and perhaps nearly as importantly, smell far less frequently in our every day lives. Could this be why perfumers are seeking to evoke the scent in the fragrances we wear? There’s a functional sterility to the burgeoning ‘metaverse’ that’s abhorrent to…
