HERO Cologne created to honour frontline workers

Ninteen Symrise perfumers have come together to create HERO Cologne, donated to frontline and key workers dealing with the Covid-19 global pandemic.

Each perfumer added one ingredient to the fragrance,with each one chosen specifically to contribute to the well-being of those who wear it, Symrise say.

‘It has been shown that the addition of fragrance to our daily essentials increases our quality of life,’ explains Ricardo Omori, Senior Vice President of global fine fragrance. ‘In the current situation, we want to do our part to lift the mood of our heroes with HERO and to try to give positive feelings to their lives. In doing so, we show our appreciation for these thousands of everyday heroes who are working hard for us with their dedicated efforts.’

Developed to recognise the incredible efforts of the frontline workers, and donated directly to them in order, hopefully, to provide some moments of scented enjoyment, it’s interesting to see which (sustainably sourced) ingredients they chose for this unisex scent.

‘It interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort.

The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.’

 

 

I was particularly fascinated to see the mention of vanillin in the base – having previously researched a story and discovering that many scientific tests have proven the calming powers of vanillin. It used to be assumed this was because the scent reminded people of mother’s milk or sweet cakes, but those tests proved it significantly reduced the ‘startle reflex’ even in animals that don’t suckle. It’s since gone on to be trialled in fragrancing particularly high-stress areas of hospitals, such as MRI and CT Scanning rooms, and for patients undergoing chemotherapy.

How wonderful it’s been to see the way beauty and fragrance companies large and small have responded to the crisis, trying to do their bit even as they wonder if they will be able to survive.

‘We believe in the power of scent to touch our senses, our soul and the world,’ says Omori. ‘That’s why we’ve developed a fragrance for all the heroes who, with their tireless and selfless efforts, are helping to fight the coronavirus crisis. HERO is our small token of thanks for the work they do.’

And we’d also like to thank every single one of you out there – medical workers, delivery people and essential shop staff, the beauty industry who so quickly changed their output to hand sanitiser or donated supplies to food and beauty banks – to everyone who had their own struggles at home, shielding the vulnerable, coping with home-schooling kids while trying to work or worrying about not having a job to go to anymore – you are all heroes in our eyes, and we hope you’ve found a calming/uplifting scent of your own to help you get through.

Keep your eyes on our social media next week as we have a new campaign starting, asking just this: what fragrances have helped you, lately…? And there’s some wonderfully scented prizes in store…

Written by Suzy Nightingale

Follow our step-by-step sniff-along!

Socks. Cufflinks. Slippers. Perhaps a ‘novelty tie’. The options for Father’s Day presents haven’t exactly kept apace with the vast array of gifts for Mother’s Day, so maybe you’d like to consider giving something really special this year? A fragrant gift that will keep on giving…?

It can be difficult enough to select a new perfume for yourslf to wear, but when it’s a gifting occasion, where do you begin?!

We specially curated The New Man Discovery Box to be a starting point to exploring fragrances. Choosing a wardrobe of scent styles, with something to please every age and occasion, there are thirteen in all to explore, plus a full-size scented shower gel and generous travel-size shave gel. Each fragrance has a web page devoted to describing it in greater detail, giving some of the notes you might smell and an idea of the inspiration behind it.

But we didn’t just want to leave you there. Oh no. How about following us on a step-by-step sniff-along? On our Instagram channel, we filmed two live ‘Unboxing’ videos, to show you exactly what you’re getting and try and answer some of your questions about buying fragrance for men. Infact, there were so many scents to sniff, we had to split the videos in two parts, otherwise we could have been there all day!

Unboxing Part One

Unboxing Part Two

There are so many things to consider when buying fragrance as a gift, particularly if you don’t just want to keep on getting them the same ol’ thing every year. So, here are some of our thoughts about the fragrances, as we explored them during filming…

– A great fragrance we thought would be perfect for a chap who doesn’t like anything too overpowering is Issey Miyake L’Eau Mjeure D’Issey – slightly salty, softly balanced with smooth woods and one of those ‘lean closer for another sniff’ type scents, the bottle is stunning, too.

– Others may like a more ‘punchy’ scent, and Creed Viking certainly hits that spot, with warm spices and mint coursing through the composition to get those senses tingling. We loved the quote from fragrance expert James Craven at the launch: when someone asked if this could be worn for work, he replied, ‘This isn;t for the man who feels he has to ask…’

– There are times you can’t pick out a single note at a time in a scent, as they’re so well blended and harmoniously balanced. Jimmy Choo Man Blue, we decided, gave the overall impression of a ‘sexy man smell’ that’s somehow quite classic and yet modern all at once.

– It’s really important to smell the fragrance on the skin, and live with it for some hours, to get a real feel for its character. Shay & Blue Kings Wood was a case in point: it smells so much more juicy and playful on the skin, and really takes you on a journey through the ingredients. The wood used, here, is (unusually) English oak – strong, smooth and wonderfully dry to smell.

– The ingredients need your body heat to develop and bloom to their best. We particularly loved the sweetness underpinning Mugler Alien Man, for example, which doesn’t come through as much on the blotter, but on the skin is incredibly addictive! This one definitely needs time to appreciate the unusual subtleties.

– Suave, sophisticated and traditional-smelling at first, Dunhill Racing Green takes an unexpected path with a twist of seductively heady orange flower and a healthy dose of black pepper. With a bottle that just won a Fragrance Foundation award for best packaging, the scent inside is sure to be a winner for many gents, too.

– Lists of notes aren’t always useful when considering a fragrance. Someone who says ‘I hate patchouli’ would be surprised how many fragrances use that ingredient, and you may never even know it’s there! In  Jack Piccadilly ’69 it has a leathery, rounded smokiness that feels like you’re in an illicit gentlemen’s club (and with a touch of Earl Grey tea) – certainly not the stereotyped ‘hippie’ smell many still associate with that ingredient. And can you guess which famous actor is behind this house…?

– We loved the collaboration between a traditional men’s tailoring company and the oldest perfumery in the UK, Floris Turnbull & Asser 71/72 smells like a freshly ironed, immaculately made men’s cotton shirt, we felt; an aromatic steaminess with a G&T on the side and a stunningly luminous jasmine in the heart.

– Many people ask which types of fragrances are best for hot weather, and we felt Goutal Bois d’Hadrien would be one that’s ideal: cool, crisp but still with a characterful complexity beneath, it’s like a walk in a pine forest beside a sun-warmed lemon grove. Divine.

– Looking for a fragrance that transitions effortlessly from day to night? We felt Michael Kors Extreme Speed did just that, suitably fresh enough to wear to the office without filling the room, but with a great depth as the fragrance develops.

– Men’s fragrances have come on leaps and bounds, now offering a more diverse array of choices (rather than simply ‘sporty fresh’). Floral notes in fragrances smell incredible on a man’s skin – we thought Mont Blanc Legend Night was stunningly soft, powdered with woodsy violet, snuggly smelling in the best possible way.

– Cologne is a traditional favourite, now updated and with a touch of Turkish barbershop exoticism in Ted Baker Grooming Room Cologne. Ultra green petitgrain sparkles on the top as the heart nestles geranium against leather and saffron, and we loved the rich dry-down of frankincense, amber and musk.

– The majority of niche and high-end designer scents say they are ‘unisex’ or even ‘genderless’ these days. We urge you to put aside preconceptions and just smell… if you like it, you should buy and wear it! Although this is presented as a ‘masculine’ scent, we both enjoyed wearing Nejma KoEptYs, which has a deliciously silky coconut milk note balanced by vanilla, tolu, warm spices, and smells fantastic no matter who wears it.

– When searching for any fragrance gift (or treating yourself!) our Find Your Next Fragrance section is here to help. Simply type in the name of a scent you know they (or you) already like, and our clever database will present you with six new fragrance options to try with several budgets in mind.

The New Man Discovery Box £19 (VIP price £15)

Written by Suzy Nightingale

We go behind the scenes with Acqua di Parma's heart-melting ad

Acqua di Parma have been serving us stylish Colognes since 1916, their heritage leading us to beautiful city of Parma – famous for its violets, and strong cultural traditions. With their original Colonia, Acqua di Parma offer something crisp, subtle, utterly refreshing elegance – the sense of Italian style, bottled. Refined and wearable, Colonia became an instant – and now timeless – classic.
The fragrance was worn by stylish men, movie stars and those who understood luxury. (And borrowed, we’re sure, by many of the women in their lives – just as today.) The chic hand-made Art Deco bottle and vibrant yellow hat box style packaging graced many a smart bathroom shelf – and by the 1960s, it was a ‘best-kept secret’ shared by those-in-the-know. Rich in Sicilian citrus (bergamot, lemon, bitter and sweet oranges), this sparkling creation unfolds to a heart of lavender and Bulgarian rose, on warm, woody base notes – a formula that’s never changed…
But now, there’s a new Cologne in town, with Acqua di Parma launching Colonia Pura – a contemporary and highly refined interpretation of the Italian classic. Fresher still, balancing delicacy and boldness, the top notes of spicy coriander harmonise with the classic citrus burst, while in the heart we encounter sambac jasmine and petit-grain with the startling sensuality of the ultra-green narcissus absolute. In the base, musk and patchouli sink into the soothing woodiness of cedar, and all things said, this has to be one of the sexiest just-out-the-shower, gorgeous-man’s-skin scents we’ve sniffed for quite some time…

As for the ad campaign  (see the video, above) – oh it’s just heart-meltingly lovely, and not only for the fact it stars model Will Chalker (whom we’d be happy to look at under any circumstances) but because his adorable family star alongside him. Shot by photographer Josh Olins, we’re loving this modern take on ‘masculinity’ focusing on a man’s contemporary life – and one that very much that includes the model’s wife, Chloe, and son, Arthur.

Will Chalker says: ‘I have known about Acqua di Parma for a long time, it’s a brand you kind of associate with Italy and the sun, elegance and style. It is one of my favourite campaigns, just because I get to shoot with my wife and son. It makes it feel more about us just having fun as a family and creating these little moments that, you know, we can capture in photos.’

Talking of capturing the mood, we were thrilled to get a sneak peek at what happened behind-the-scenes during the shoot, and share it with you, below…

A shot of sunshine and warm feelings is exactly what we need right now, seeing as autumn has arrived way before we were ready for it. Watching the campaign videos and spritzing Colonia Pura could be the only way we get through the grey-er months at TPS Towers, frankly. And yes, we’re ‘borrowing’ this, too. (He totally nicks our luxe beauty products, so share and share alike, right?)
Acqua di Parma Colonia Pura from £66 for 50ml eau de Cologne
Buy it at John Lewis
Written by Suzy Nightingale

Scent in stone: Comme des Garçons get CONCRETE

What comes to mind when you picture concrete? Urban cityscapes are bound to be involved, but for design-led style leaders, Comme des Garçons, they always like to play with traditional expectations, and their latest fragrance is anything but conventional (but oh-so wearable, we’re glad to report!)
We had the pleasure of being present at the press presentation of CONCRETE – the new CDG scent launching today and exclusively first available at Selfridges. ‘A versatile material finds an unpredictable form’, they say, and from the pleasingly tactile concrete-clad bottle that will age as flagstones do – leaving a part of yourself imprinted every time you touch it – to the intriguingly soft juice inside (as we said: unexpected!) we have to concur…

So what does CONCRETE smell like? Well there’s the CDG signature of peppery notes, though this time very much white pepper, we’re thinking… then a mineral-ic waft of slightly metallic mistiness, but the framework here is bound to the rich, soothingly creamy essence of sandalwood and the most transparent rose, created by synthetic rose oxide – a molecule that turns old-fashioned rose on its head and adds acres of crystaline lightness and air to the mix.
CDG say that ‘…layers of resinous warmth are lacquered with metallic seams’ – by which we understand that the scent smells somehow both warm and cold at the same time. And it really does! We’re super-impressed and see this as a totally sharable fragrance you could easily wear every day.
CDG are renowned for collaborating with ground-breaking contemporary artists and Graham Hudson has been working with the house for 10 years, this time creating an exclusive installation in the Beauty Hall (and window) of Selfridges, Bond Street.

Comme des Garçons CONCRETE has been imagined as a kind of love story in scent and its artistic expression through all the senses. Music plays on records as sculpted figures and textural shapes abound. The installation is only up for a week, so do pop along and see it while you have the chance!

Comme des Garçons CONCRETE £115 for 80ml eau de parfum
Exclusively at Selfridges until 25/09/07
Written by Suzy Nightingale