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Robo-shop? ScenTronix allows you to co-create scents

ScenTronix Inc, a U.S. and Netherlands-based technology company, has announced the public launch of their fragrance co-creation system, allowing you to choose ingredients for, personalise and perfect your own custom perfume with the help of artificial intelligence. Algorithmic Perfumery is coming to New York with an opening night event on February 7, as part of…

The weird & wonderful world of novelty fragrances

Did you know that many companies have created novelty fragrances to promote anything and everything from fast-food brands and Stilton cheese to Captain Birds Eye fish fingers? (Yes, really!) Fragrance is such an individual choice, don’t you think? We all have completely differing reactions to certain notes or combinations – what’s one person’s yum is…