‘Helping a client to find the perfect scent requires the combined skills of a psychologist, palmist and priest’ James always (half) jokes, and his career has been defined not only by the vast knowledge he’s gleaned over the years he’s worked in retail as a fragrance expert, but his ability to ‘match’ people to their perfect perfume and answer any number of queries.
Truly, what James doesn’t know about perfume could probably be written on the back of a stamp. His advice is gold dust, and so we’re sprinkling some of that here for you (along with many scented spritzes, of course!)
Where should I apply perfume so that it lasts? I know Marilyn Monroe apparently said she sprayed it wherever she wanted to be kissed, but I’m more interested in smelling fabulous all day!
Uncle James says: ‘Crucially, apply to the pulse points of the body: these radiate heat, thus intensifying the expansion of perfume. But also spray on clean hair: being porous, hair is an excellent retainer and diffuser of scent. (If you’re worried about the alcohol in a perfume drying out hair, try one of the many, many hair fragrances which have been launched in the past few years.
Spray on washable natural fibre clothing and dab perfume on the eyebrows and ankles – yes, really! (They certainly do that in France, where they surely know a thing or two about the delights of parfum.) But please also understand that perfume is a poignantly fleeting pleasure : like a lovely piece of music it enchants and then it fades. Reapplication is a gracious and seductive ritual, not a chore. Enjoy it!’
Is it true that fragrances are seasonal and, if so, which styles of fragrance are best for spring?
Uncle James says: It’s certainly understandable that anyone might want to celebrate the emergence from an especially grim winter with a new scent for a ‘new you’. If you want to personify spring in your own aura, then try leafy greens (see the question below), light woody colognes and fresh florals that echo the stirring natural scents outside. You should always wear what excites and pleases you, and the start of a new season is a great time to kickstart exploring new scents, ingredients and fragrance families.’
Do you have a scent query you need solving? Don’t forget to add your questions for James in the form, below, for the next issue…
Nose is a more than a documentary following Dior perfumer François Demachy, it’s a paean to the raw ingredients of perfumery, and the hardworking people who grow and harvest the ingredients around the world.
Having first premiered at the 2020 Tribeca Film Festival, the film has just been released – watch the trailer, below, read our review and find out where you can watch…
Dior describe it as ‘A true “smell good movie” Nose sheds light on one of the most secret jobs in the world.’ And while we mostly remainly quarantined, what a wonderful way to travel by your nose it is.
‘Perfumes are a language everyone understands, but few people can speak’ Demachy explains as he sits in his office, filled with endless bottles and piles of books, later commenting that ‘For me, a perfume is a land of sharing.’ Fascinatingly, when asked what his first ever perfume was, he reveals ‘The first thing I did was a perfume intended to whet the appetites of bovine, so they would eat the fodder.’ Quite a leap to his life, now, and yet in this film we get to see how he works with the growers of the materials he so loves, eventually whetting all our appetites with their distilled passion.
In Sulawesi, Indonesia, Demachy travels for three days to visit the patchouli plantations, and says for him, it was the most rewarding part of filming Nose.
‘We took a small plane, then a four-wheel drive, followed by a hike through a few isolated villages in the middle of nowhere. That in itself was already an enjoyable adventure, but then there was this magnificent reward at the end, and I finally got to see my favorite ingredient in its natural environment, on these steep slopes… It’s quite moving to see this… This is where it all begins for perfumery.’ François Demachy remarks as he watches the freshly picked patchouli being washed (and having covered his arms in the fragrantly oily residue).
Fragrance writer Eddie Bulliqi makes an apperance at several points during the film, discussing the links between music and fragrance, and the creative process; but again, it’s the growers who are most celebrated in Nose, even more than the often romanticised life of a great perfumer.
From the idyllic fields of jasmine and rose in Grasse, we meet the women who own the land and discover exactly how hard it is to work those so-pretty fields. And we hear from Patrick Lillis, a ‘Celtic ambergris broker’ from County Clare, Ireland. As the wind and rain lash the shore, Patrick and his dog walk beside the broiling sea, and this gruff-voiced, sou’wester-wearing man waxes lyrical on the magic of ambergris in perfumery.
‘It’s a personal taste thing, you know?’ he says, while sniffing a white (and therefore older, stronger) lump of the precious material. ‘It’s quite a profound, animatic smell… Some people say it adds another dimension to perfumery, that a normal perfume is 2D and this is 3D. It’s the best natural fixative for perfume, and it’s oleophilic – it grabs hold of the oils. But it also does another thing which is a little bit magical: it transforms other fragrances.’
Simply put, Nose is a feast for the senses, and a much-needed way for us to feed the wanderlust we’re all experiencing. Gorgeous, swooping shots of landscape and sumptuous close-ups of dew-speckled flowers accompany this portrait, that goes beyond the work of Demachy, and invites the viewer to fall as passionately in love with the world of perfumery as he and all the people behind the scenes so obviously are…
James Craven is famed in scent circles for his extraordinary depth of knowledge, and we’re thrilled to announce he will be our new ‘Perfume Agony Uncle‘ for The Scented Letter magazine – answering all your fragrant questions and scented conundrums!
‘Helping a client to find the perfect scent requires the combined skills of a psychologist, palmist and priest’ James (half) jokes, and his career has been defined not only by the vast knowledge he’s gleaned over the years he’s worked in retail as a fragrance expert, but his ability to ‘match’ people to their perfect perfume and answer any number of queries.
We want YOUR questions to put to James, which he will answer in the forthcoming issues of the magazine. Sadly he wont be able to reply to them all, but will read through, pick some favourites and gift you his wonderfully eloquent wisdom. Think of him as the Olfactory Oracle, if you will!
James first earned his scented stripes in Harrods, where he recalls such glitzy occasions as ‘…state visits from Paloma Picasso, a bevy of glamorous Fendisisters, or even Mrs Lauder herself. It was enormous fun; this was life on the grand scale, such as the Guerlain sales team being treated to a trip to Venice on the Orient Express after an especially successful Christmas.’
But later, the allure of a more intimate, independent perfumery called to him, and James ‘…found myself enchanted by an opening which arose at Les Senteurs, a tiny jewel of a shop, then in Pimlico’s Ebury Street, which first defined niche perfumery in the UK 36 years ago.’
Having reigned as the doyen of retail consultations, we’re so happy (and you are SO lucky!) to have James turning his expert attentions to your questions in what will be his regular column within our magazine, The Scented Letter. This multi award-winning publication is FREE to read for our VIP Club Members, or can be purchased as a glossy Actual Real Life Paper Format for either individual editionsor an annual subscription.International readers are also now available to sign up for the online edition.
Whatever your own level of knowledge – from complete perfume novice to utter fragrant fanatic – NO question is too big or too small. Simply fill in the form on this page, or put your question in our Instagram Story. We can’t wait to hear what you ask and, of course, read James Craven’s brilliant replies…
Patchouli might as well be called the ‘Marmite of the perfume world’ as those of us who fall firmly in the LOVE IT camp have our passionately held views matched only by those who devoutly HATE IT. But perhaps if you have always languished on the loathing side of the fragrant fence, you might have your mind changed by this book we’ve recently added to our Fragrant Reads bookshelves…?
Part of a series of extremely informative ‘naturals notebooks’ on some of perfumery’s key ingredients, written and published in conjunction with NEZ (the French olfactory magazine) and LMR (Laboratoire Monique Rémy – one of the world’s leading producers of naturals used in the fragrance industry); Patchouli is a fascinating read for anyone who wants to take a deeper dive into their favourite fragrance notes. As confirmed patchouli-heads, here at The Perfume Society, of course we had to begin with this one!
‘Once seen as a scent favoured by courtesans and hippies,’ NEZ explain (hello, yes, we feel seen) ‘patchouli has become a key ingredient in today’s perfumery. Its warm, woody and complex fragrance provides the perfect setting for fresher notes to run free, especially in chypre and oriental perfumes.’ (Two of our favourite fragrance families there, so yes and yes again). An easy read, it manages to walk that fine line between interesting snippets of fragrant facts and a more in-depth and technical look at the processes behind how patchouli is produced. Indeed, NEZ say they wanted to ‘Explore every aspect of this exotic plant, from botany, history, art, gastronomy, literature, agriculture and chemistry, to the perfumers who use it and the perfumes they create.’
FYI: If you’re looking to learn more about patchouli, do have a look at our always-useful Ingredients section.
We really enjoyed the quotes from perfumers who adore patchouli – Bruno Jovanovic saying that ‘…if magic had a scent, it would smell of patchouli!’ and describing why he chose some of the other notes he added to his composition of Monsieur for Éditions de parfums Frédéric Malle, ‘To clothe, enhance, envelope the patchouli so it could become a flagship fragrance in Frédéric’s catalogue.’ With diagrams of historical timelines and distillation techniques, along with reviews of key fragrances to try patchouli in, it’s a short but fact-filled book that’s great to dip in and out of rather than read cover-to-cover, perhaps.
Patchouli NEZ + LMR the naturals notebook, £15.99
Buy it from shymimosa.co.uk
Well firstly, ‘hate’ is a very strong word. If you’ve been landed with the favourite fragrance of your current partner’s ex, we’re not going to pretend to make you suddenly adore it, so maybe re-gift that one – see tip #7 – and treat yourself to one of our Discovery Boxes of fragrant delights, and perhaps a new partner, instead?
But there are things you can try before you completely ditch a scent – we can’t tell you how many fragrance experts (ourselves included!) and even perfumers have drastically changed their minds about a fragrance by trying some of these top tips…
#1 – Seasonal changes
Did you know that the weather, your mood and even what you ate up to *two weeks ago* can dramatically alter how scent smells on your skin? Skin and climate temperature are vital to a perfume’s performance, so even your favourite fragrance will smell different based on the time of year. When perfumers test the scents they’re creating they often use climate-controlled booths to check how they smell in hot and colder conditions (depending what countries they’ll be selling in). Don’t re-gift until you’ve tried the perfume again later in the year, or even on holiday (remember those?)
– Similarly, strongly spiced foods can change how a perfume smells on your skin, and when testing fragrances under lab conditions, the ‘skin model’ volunteers they use are often specifically asked to refrain from eating such foods up to two weeks prior to testing, so the perfumers can smell a ‘true’ representation of the scent. Though sometimes the reverse is true: if a fragrance is to be mainly sold in a country where people eat lots of spicy foods, the ‘skin models’ are asked to replicate that diet to ensure the scent works efficiently.
– We now know that mood plays an important part in how we select a fragrance – try a scent when you’re feeling a particular way, and it colours how you feel about the fragrance itself. If you’re feeling stressed or upset, a bit under the weather or just overwhelmed, these are not ideal conditions for testing out something new. Wait until you’re feeling calmer, or simply have more time to really explore what you’re smelling. That’s when you can try to…
#2 – Improve your sense of smell
Absolutely everyone can benefit from this – we’ve had people from normal perfume-lovers, complete novices to industry professionals telling us how trying these techniques have changed the way they smell for the better (for good). This doesn’t mean suddenly gaining the ability of being able to detect every single ingredient within a bottle of perfume, but rather learning to train your nose the way a perfumer does: by deeply exploring the emotions it makes you feel, colours, textures, places and people it reminds you of.
This is why we developed our so-popular How to Improve Your Sense of Smell Workshops, which we have regularly held in London and, sometimes at independent perfumeries around the UK. We’ll be adding new dates as soon as we’re able to hold face-to-face workshops again, and plan to make a video available online.
Meanwhile, here are a few simple tips to try every day:
– Spray a scent on a blotter, preferably; close your eyes and keep sniffing for several seconds, then take the blotter away, inhale deeply, and re-sniff the blotter again. Repeat this for a minute or so, and then begin writing a few words in a notebook. It doesn’t have to be a description, and it shouldn’t ‘list’ notes – try to use words that make you think of other things. For example…
– If this scent were a fabric, what would it be? What colour? If you made someone an outfit from that fabric, who would they be, where would they be going?
– If it were a piece of music, what instruments would be playing? Is it classical, rock music, pop, rap or jazz?
Really attempt to get past thinking ‘I don’t like this’ and focus instead on the mood it’s creating. Is it too deep or too fresh or floral for your personal taste? Give it time and then, if needed, move on to one of the tips, below…
#3 – Layer up!
Layering fragrances used to be seen as a scent sin, but we’ve all gotten over ourselves a bit (well most of us have). You don’t have to do this to a perfume you already love on its own – why would you need to? – but there are brilliant ways of beefing-up a sadly flimsy fragrance, or adding a zing to something that’s a bit too dark or cloying on your skin. Give it a go, because, as we always say: perfume isn’t a tattoo – if you don’t like it, you can wash it off!
– Add power: ramp it up by adding more base notes like patchouli, labdanum, vetiver, woods or musk.
– Add freshness: look for citrus notes like bergamot, neroli, lemon, lime or ‘green’ notes such as galbanum, tomato or violet leaf, green tea, marine/aquatic accords (synthetic recreations of sea-like, watery smells) and aldehydes (often desribed as being like Champagne bubbles).
– Add beauty: find a scent too ‘harsh’ or clinical? Look to layer it with decadently velvety or lusciously fruity rose oils, the sunshine-bottled scent of orange flower, a heady glamour of tuberose or a luminescent jasmine; try an apricot-like osmanthus flower, the fluffiness of mimosa or the powdery elegance of iris/orris.
– Add sweetness: vanilla and tonka bean can ’round’ a perfume, making it swoon on your skin (and addictive to smell), as can touches of synthetic notes described as ‘caramel’ or ‘dulce de leche’, ripe fruits, chocolate or even candy floss. Try to add less than you think you need, as adding more is always easier than taking away, and a little of these can go a long way!
For layering any of these, you can either try layering over other fragrances you have in which the above notes dominate, with a single-fragranced ‘soliflore’ (one main note) fragrance oil or spray, or try layering the scent you don’t currently like over a differently perfumed body lotion or oil (see below or the added benefits of doing this…)
#4 – Boost the lasting-power
If the reason you don’t like a perfume is because it just seems to ‘disappear’ on your skin, you’re not alone. We often find those with dry skin have this problem, and it’s even thought genetics and things like hair colour may play a part. Scientists are still finding this out, but while they do, there are ways you can make perfume last far longer:
– Try using a body oil, rich body balm or moisturising lotion before you put any fragrance on (and even afterwards, too), as scent takes longer to evaporate on nourished skin. This helps the fragrance ‘cling’ to your skin more easily, and so you get to actually smell if for more than a few minutes without frantically re-spraying.
– Spray pulse-points you might not usually think of. Behind your knees is a good example – it’s a warm spot that, once spritzed, will mean you leave a fragrant trail…
– Spritz the perfume at the nape of your neck, even into your hair and on clothes – BUT do check by spraying a tissue first that it isn’t going to mark your hair or fabric a strange colour, or leave an oily residue! We adore this way of wearing perfume, as hair and fabric are porous without heating up as much as your skin, allowing the perfume to stay all day.
Spraying a fragrance on to a scarf is a particularly good idea if you want…
#5 – A part-time perfume
There are days we feel the need to try something completely different, but perhaps don’t want to be stuck with that scent all day, so what to do?
– Consider spraying a scarf (preferably not silk or a light colour, unless you’ve patch-tested it as above, first!) with this perfume you’re unsure of, that way if it gets a bit ‘too much’ or you want to wear something different, you can simply take the scarf off and you’re not stuck with it on your skin all day.
Nope? Tried all that and still struggling? All is not lost, don’t give up yet…
#6 – Scent up your life
We all have certain scents or fragrant ingredients that, for one reason or another, we might not wish to wear but do like to smell if it’s scenting something else.
– Why not try spraying off-cuts of pretty wrapping paper or tissue paper, and using this to line your lingerie or sweater drawers?
– Or, how about being utterly fabulous by spraying your note paper and insides of envelopes (the fancy ones lined with tissue paper are particularly good for this), and writing a few actual letters or thank you cards to loved-ones you’ve not seen for a while. Everyone loves getting proper post!
– The truly decadent could try scenting table linen – again, PLEASE patch test, as above – for lavish dinner parties to rival Marie Antoinette – spraying on cotton wool and putting inside a deocrative ceramic or pottery vase, on wooden ornaments or ceramic discs you hang over radiators to scent the whole room as they heat.
We so hope you can find a way to try this poor perfume again and give it some love, but if all else fails and you still can’t bring yourself to use it, well at least you tried! Why not…
#7 – Have a perfume-swapping party / re-gift
Um, remembering not to invite the one who gave you that particular perfume… otherwise, major awks. Or, if you’re looking to re-gift, have a look at our brilliant Fragrance Finder.
Simply put the name of the fragrance into the search box, and it’ll suggest six scents that are similar in character and style, or share a number of significant notes – this way you can see if anyone you know already has one of these, and it means they’ll very likely love to receive this one from you.
Comfort & Strength are feelings we’re all needing more of these days, and oh goodness, wearing the right fragrance really does help. But should you reach for something loud and proud or softly soothing…?
‘…Smell is a language of airborne shouts and whispers that travels across rooms. Smell is suggestive.’ – Sarah Knott, Mother: An Unconventional History (Penguin, 2019)
In the just-published Beyond Fashion & Fragrance edition of The Scented Letter magazine, I focus on the post-pandemic perfume landscape – reporting how fragrance sales actually grew during the first #lockdown, as people swathed themselves in familiar scents to comfort themselves; or tried a whole host of new fragrances to feel more alert and avoid associating their usual favourite with negative emotions. Similarly, the worldwide taste in perfumes seems to now vacillate between the big-hitter room-fillers and the altogether softer, more contemplative scents that remain closer to one’s own skin.
So which do you prefer? I know some days I crave the quietude of something gentle – an olfactory caress akin to wrapping myself in a cashmere blanket. At other times, I’ve desperately sought out scents to wear as a kind of fragrant armour against *gestures at everything* – some scented ‘backbone in a bottle’.
Whether its whispers or shouts you’re seeking, here’s a very small selection of fragrances I have been reaching for to scent my mood…
KAYALI VANILLA | 28
Creamy jasmine swirled through a cloud of vanilla is sheer bliss on the skin, a sensation of intimacy elegantly rendered in addictive tonka, musk and amber-rich patchouli sprinkled with brown sugar. £67 for 50ml eau de parfum
Olfactive O Skin
A soothing hush of ambrette seed, orris and magnolia unfurl from the sensation of cool, cotton sheets to a sweeter nuzzle of sun-warmed skin via beeswax absolute and sandalwood. An incredibly long-lasting hug – something we could all do with right now. £100 for 30ml extrait de parfum
L’Orchestre Parfums Pianao Santal
A lullaby of languorous warm skin wraped in silky sheets, the sandalwood, cedar and ethereal white musks feel milky, mystical and dream-like; finally caressed by caraway, carried like motes of dust. £129 for 100ml eau de parfum
A powerhouse contemporary Chypre/floral that positively swings its hips, with ripe pink berries swirled through rich patchouli and dusted with powdery orris for a hypnotic, individualistic hurrah. £65 for 50ml eau de parfum
Punchy grapefruit and lemon are paired with juicy red fruits before the heart fizzes pink pepper and ginger: exhilaration guaranteed. Hinoki wood and musk in the dry down help ground you, confidently. £190 for 75ml eau de parfum
Proof that cashmere can be worn as armour, the original scent’s intensified to over three and half times the strength. Piquant juniper’s enfolded in layers of powery iris: silkiness draping the steely scaffolding. £245 for 50ml extrait de parfum
Quite apart from using scent to smell nice, trying a variety of fragrances also helps to deleniate the days, don’t you think? At a time when travelling is almost non-existant, we’re pining for new experiences. Trying an unfamilar scent can genuinely jolt you out of feeling quite so… trapped – opening the world as your olfactory oyster, if you like, to explore.
With that in mind, we have a wonderful selection of Discovery Boxes of samples and ‘try me’ sizes we’ve specially curated for you to try at home, as well as fabulous Brand Discovery Sets where you can sample the entire offerings of niche houses.
Normally, right about now, I’d be planning my annual trip to Florence, and the fragrance fair Pitti Fragranze. A meeting place for perfumers, founders, makers, buyers, brands, olfactory artists and anyone obsessed by scent; it’s always a highlight of my year.
It’s also a wonderful opportunity to sniff the not-yet-launched fragrances, see interesting new niche houses and spot possible perfume trends for the next few years ahead. You might like to have a look at my report from last year’s Pitti Fragranze, to get a sense of the scale of the event. It’s huge! And quite overwhelming. But always wonderful.
Of course, this is not a normal year, and any such in-person events have sadly been cancelled or postponed. But while I am mourning meeting up with fragrance journalists and fragrant friends from around the world; I am heartened that Pitti Fragranze have taken to decision to still run their fair, but as a virtual, online fesitval.
Along with events, talks, special guests, and focuses on new trends (all in English), do check out the complete calendar to see which you might wish to take part in. The various events begin on Monday September 7th – Monday September 21st 2020.
It can often be tricky navigating your way through a range of new fragrances, so Yardley London has launched a Fragrance Diagnostic Tool online, to provide personalised fragrance recommendations (AND a discount code!) via your favourite ingredients, and a signpost to your perfect scent…
Celebrating their 250th anniversary (an incredible heritage you can read all about on our page dedicated to their history), Yardley London’sFragrance Diagnostic Tool is a quick and simple way to guide you to your new favourite fragrance. All you need to do is pick some of your favourite notes from a list, and the fragrances that most closely match your taste will be presented to you.
I got matched to April Violets, which shows it works, as that’s one of my all-time favourites – all powdery/pretty with verdant violet leaf adding shade) – and Blossom & Peach, which I must admit to not knowing so well, but it sounds utterly perfect for me. Blackcurrant, rose, peach, lilac and geranium with woody notes, patchouli and musk? Yes please! So that’s on my must-try list.
Even better: Once the diagnostic has been completed, customers receive a 10% off discount code valid on the Yardley range of eau de toilettes. So maybe my ‘must try‘ list is suddenly ‘must buy right NOW’…
Are your scented candles burning too fast, or creating that dreaded ‘tunnel’ (or ‘core’ to give it the correct name) of doom, where the wax only melts in the middlle and traps the wick? We’ve all exclaimed profanities and desperately dug around with nail-files to try and save them, but we just watched a BRILLIANT Instagram video that solves these woes with ease…
Lesley Sparks (hello, nominative determinism anyone?!) is also known as ‘The Alchemistress‘ – an independent maker and purveyor of the most beautiful perfumed candles. And she has got tips and tricks up her scented sleeve to make sure your candles perform to their best and (most importantly) ultimately to save your hard-earned money.
You can watch the instructive ‘How To’ on her IGTV channel, and afterwards, if you find yourself casting your eye critically over your previous burning performance (and general lazy lack of candle maintenance) then you’re in great company, as that’s exactly what we did, too. For shame!
Looking around The Perfume Society home-office, we suddenly realised that we already owned one The Alchemistress candles, in fact (look, we have quite a few scented candles, okay? It’s not a problem, we can stop any time we like… we just don’t ever want to). It’s called Persian Nights – a smouldering mix of sultry spices, featuring cardamon, black pepper, orange, ginger, coriander, patchouli, cinnamon and cedarwood – and has us dreaming of more exotic climes, and when we can next travel there, every time we light it.
You can practically feel your blood-pressure drop as you watch these short but so-exquisite flower-filled films on Instagram – but can looking at pretty pictures of nature ACTUALLY (scientifically, not merely anecdotally) lower your stress levels? Apparently so…
A dear friend of mine recently posted on Facebook to say she’d been suffering panic attacks, but that watching these films had really helped her relax, to focus on something lovely for a while and just help her to breathe out again.
I’d been feeling similarly wobbly, to tell the truth, so immediately clicked and scrolled, and actually found myself sighing out-loud with how beautiful they are.
Available to watch on Li Ziqi’s Instagram, the IGTV films follow her adventures as she strolles through flower-filled meadows, picking blossoms to cook with, to arrange into stunning, so-simple floral arrangements, and even make her own floral hydrolates with a copper still in her garden. A Chinese food and country-life vlogger from Pingwu in Mianyang, Sichuan, Li has become something of an Internet celebrity within China, and is fast gaining popularity around the world as stressed-out viewers tune in to drop out for a while.
And oh! That garden! Filled with rambling roses, herbs and vegetables of all description, kittens and puppies frolic and her grandmother chuckles in what are almost overwhelmingly charming and bucolic scenes, as Li Ziqi wanders further into the forest and welcomes spring by picking magnolia flowers, celebrates ‘peach blossom day’ and makes all manner of utterly delicious (and sometimes bewildering, if you don’t happen to be familiar with them) floral-themed dishes.
Satisfyingly, every single part of the plants seems to be used, in meals, for homemade fabric dyes or in glorious floral arrangements in huge vases. There’s something very ASMR about it all – Auto Sensory Meridian Response: a tingling, relaxing sensation some people feel while watching or listening to pleasing audio – with the wind rustling the rose bushes as she meticulously chops and prepares the food, windchimes tinkling in the background.
If you’re stuck indoors and feel trapped, as I do (self-isolating while looking after two elderly, at-risk parents) watching these short films feels almost as good as running through the forests in gauzy gowns yourself… And you know, the calm that washes over you isn’t just make-believe. Scientists have proved that even just looking at pictures of trees and greenery for a few minutes a day can actually help reduce stress and depression.
Dubious? Have a read of this fascinating article in Psychology Today, which asserts that ‘the sight of trees allows the parasympathetic nervous system to gain an edge, calming the entire body and making us more relaxed. That’s a good thing given how many of us live in concrete, urban environments. A recent NIH study  found that in urban surroundings, “contact with real or simulated green settings as opposed to [manmade] settings has positive effects on mood, self-esteem and self-reported feelings of stress and depression.” The Japanese have longed practiced Shirin-yoku, taking in the forest atmosphere or “forest bathing,” to alleviate stress, aggression, fatigue, and feelings of depression.’
So there you have it: if we can’t find freedom for now, or if you don’t have access to a garden of your own (let alone a flower-filled forest to frolic in), you can at least tune in and switch down your stress levels awhile.
Wishing you safe and well, until we meet again fragrant friends…
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