What to do…if you hate your perfume present? 7 tips to try before you cry!

Well firstly, ‘hate’ is a very strong word. If you’ve been landed with the favourite fragrance of your current partner’s ex, we’re not going to pretend to make you suddenly adore it, so maybe re-gift that one – see tip #7 – and treat yourself to one of our Discovery Boxes of fragrant delights, and perhaps a new partner, instead?

But there are things you can try before you completely ditch a scent – we can’t tell you how many fragrance experts (ourselves included!) and even perfumers have drastically changed their minds about a fragrance by trying some of these top tips…

#1 – Seasonal changes
Did you know that the weather, your mood and even what you ate up to *two weeks ago* can dramatically alter how scent smells on your skin? Skin and climate temperature are vital to a perfume’s performance, so even your favourite fragrance will smell different based on the time of year. When perfumers test the scents they’re creating they often use climate-controlled booths to check how they smell in hot and colder conditions (depending what countries they’ll be selling in). Don’t re-gift until you’ve tried the perfume again later in the year, or even on holiday – you can easily decant some into one of the wonderful Travalo bottles we sell, just for this purpose!

– Similarly, strongly spiced foods can change how a perfume smells on your skin, and when testing fragrances under lab conditions, the ‘skin model’ volunteers they use are often specifically asked to refrain from eating such foods up to two weeks prior to testing, so the perfumers can smell a ‘true’ representation of the scent. Though sometimes the reverse is true: if a fragrance is to be mainly sold in a country where people eat lots of spicy foods, the ‘skin models’ are asked to replicate that diet to ensure the scent works efficiently.

– We now know that mood plays an important part in how we select a fragrance – try a scent when you’re feeling a particular way, and it colours how you feel about the fragrance itself. If you’re feeling stressed or upset, a bit under the weather or just overwhelmed, these are not ideal conditions for testing out something new. Wait until you’re feeling calmer, or simply have more time to really explore what you’re smelling. That’s when you can try to…

#2 – Improve your sense of smell
Absolutely everyone can benefit from this – we’ve had people from normal perfume-lovers, complete novices to industry professionals telling us how trying these techniques have changed the way they smell for the better (for good). This doesn’t mean suddenly gaining the ability of being able to detect every single ingredient within a bottle of perfume, but rather learning to train your nose the way a perfumer does: by deeply exploring the emotions it makes you feel, colours, textures, places and people it reminds you of.

This is why we developed our so-popular How to Improve Your Sense of Smell Workshops, regularly held in London and, sometimes at independent perfumeries around the UK (let us know if you’d like one near you!) We’ll be adding new dates soon, but if you can’t make it to one of these fun and fascinating afternoons, here are a few simple tips to try every day:

– Spray a scent on a blotter, preferably (you can buy books of blotters in our shop, if you need), close your eyes and keep sniffing for several seconds, then take the blotter away, inhale deeply, and re-sniff the blotter again. Repeat this for a minute or so, and then begin writing a few words in a notebook. It doesn’t have to be a description, and it shouldn’t ‘list’ notes – try to use words that make you think of other things. For example…

– If this scent were a fabric, what would it be? What colour? If you made someone an outfit from that fabric, who would they be, where would they be going?

– If it were a piece of music, what instruments would be playing? Is it classical, rock music, pop, rap or jazz?

Really attempt to get past thinking ‘I don’t like this’ and focus instead on the mood it’s creating. Is it too deep or too fresh or floral for your personal taste? Give it time and then, if needed, move on to one of the tips, below…

#3 – Layer up!
Layering fragrances used to be seen as a scent sin, but we’ve all gotten over ourselves a bit (well most of us have). You don’t have to do this to a perfume you already love on its own – why would you need to? – but there are brilliant ways of beefing-up a sadly flimsy fragrance, or adding a zing to something that’s a bit too dark or cloying on your skin. Give it a go, because, as we always say: perfume isn’t a tattoo – if you don’t like it, you can wash it off!

Add power: ramp it up by adding more base notes like patchouli, labdanum, vetiver, woods or musk.

Add freshness: look for citrus notes like bergamot, neroli, lemon, lime or ‘green’ notes such as galbanum, tomato or violet leaf, green tea, marine/aquatic accords (synthetic recreations of sea-like, watery smells) and aldehydes (often desribed as being like Champagne bubbles).

Add beauty: find a scent too ‘harsh’ or clinical? Look to layer it with decadently velvety or lusciously fruity rose oils, the sunshine-bottled scent of orange flower, a heady glamour of tuberose or a luminescent jasmine; try an apricot-like osmanthus flower, the fluffiness of mimosa or the powdery elegance of iris/orris.

Add sweetness: vanilla and tonka bean can ’round’ a perfume, making it swoon on your skin (and addictive to smell), as can touches of synthetic notes described as ‘caramel’ or ‘dulce de leche’, ripe fruits, chocolate or even candy floss. Try to add less than you think you need, as adding more is always easier than taking away, and a little of these can go a long way!

For layering any of these, you can either try layering over other fragrances you have in which the above notes dominate, with a single-fragranced ‘soliflore’ (one main note) fragrance oil or spray, or try layering the scent you don’t currently like over a differently perfumed body lotion or oil (see below or the added benefits of doing this…)

#4 – Boost the lasting-power
If the reason you don’t like a perfume is because it just seems to ‘disappear’ on your skin, you’re not alone. We often find those with dry skin have this problem, and it’s even thought genetics and things like hair colour may play a part. Scientists are still finding this out, but while they do, there are ways you can make perfume last far longer:

– Try using a body oil, rich body balm or moisturising lotion before you put any fragrance on (and even afterwards, too), as scent takes longer to evaporate on nourished skin. This helps the fragrance ‘cling’ to your skin more easily, and so you get to actually smell if for more than a few minutes without frantically re-spraying.

– Spray pulse-points you might not usually think of. Behind your knees is a good example – it’s a warm spot that, once spritzed, will mean you leave a fragrant trail…

– Spritz the perfume at the nape of your neck, even into your hair and on clothes – BUT do check by spraying a tissue first that it isn’t going to mark your hair or fabric a strange colour, or leave an oily residue! We adore this way of wearing perfume, as hair and fabric are porous without heating up as much as your skin, allowing the perfume to stay all day.

Spraying a fragrance on to a scarf is a particularly good idea if you want…

#5 – A part-time perfume
There are days we feel the need to try something completely different, but perhaps don’t want to be stuck with that scent all day, so what to do?

– Consider spraying a scarf (preferably not silk or a light colour, unless you’ve patch-tested it as above, first!) with this perfume you’re unsure of, that way if it gets a bit ‘too much’ or you want to wear something different, you can simply take the scarf off and you’re not stuck with it on your skin all day.

Nope? Tried all that and still struggling? All is not lost, don’t give up yet…

#6 – Scent up your life
We all have certain scents or fragrant ingredients that, for one reason or another, we might not wish to wear but do like to smell if it’s scenting something else.

– Why not try spraying off-cuts of pretty wrapping paper or tissue paper, and using this to line your lingerie or sweater drawers?

– Or, how about being utterly fabulous by spraying your note paper and insides of envelopes (the fancy ones lined with tissue paper are particularly good for this), and writing a few actual letters or thank you cards to loved-ones you’ve not seen for a while. Everyone loves getting proper post!

– The truly decadent could try scenting table linen – again, PLEASE patch test, as above – for lavish dinner parties to rival Marie Antoinette – spraying on cotton wool and putting inside a deocrative ceramic or pottery vase, on wooden ornaments or ceramic discs you hang over radiators to scent the whole room as they heat.

We so hope you can find a way to try this poor perfume again and give it some love, but if all else fails and you still can’t bring yourself to use it, well at least you tried! Why not…

#7 – Have a perfume-swapping party / re-gift
Um, remembering not to invite the one who gave you that particular perfume… otherwise, major awks. Or, if you’re looking to re-gift, have a look at our brilliant Fragrance Finder. Simply put the name of the fragrance into the search box, and it’ll suggest six scents that are similar in character and style, or share a number of significant notes – this way you can see if anyone you know already has one of these, and it means they’ll very likely love to receive this one from you. Genius!

Written by Suzy Nightingale

Acqua di Parma Barbiere – Selfridges open new male grooming experience

Acqua di Parma have long been known as the go-to for stylish gents who wish to be wonderfully fragranced, and now Selfridges add to the experience by opening a brand new Acqua di Parma Barbiere space, for an exquisitely scented grooming experience – and just in time for Christmas, too!

Located next to the Men’s Beauty Workshop in their Oxford Street store, Barbiere promises to be ‘…an intimate and refined yet relaxed space where the modern man can indulge in the ritual of a traditional Italian shave, pick up his grooming essentials, and discover the Acqua di Parma fragrant universe.’

Marrying the brand’s signature yellow in soft furnishings with luxurious woods and that innate Italian style – we think it looks distictly Wes Anderson in character – it’s a welcoming place to take a few minutes to unwind, be pampered and experience for yourself some of the wonderful (and heavenly scented) products they offer. Even better: to have someone else do all the hard work for you!

Services will include a proper Italian Traditional Shave (£45) which takes 30 minutes and involves cut-throat razors, hot towels and a soothing Colonia aftershave; a Prestige Shave (£59) for 50 minutes, with facial and eye massage, full consultation and double-shave (for ultra-smooth chops!); various hair-cutting / beard-wrangling options and any number of fabulously indulgent treat packages.

The perfect way to ease yourself into the festive season, have a pre-NYE spruce-up or to give as a thoughtful gift idea, the Acqua di Parma Barbiere experience will be open from 17 December 2018, at Selfridges, 400 Oxford Street, London.

Written by Suzy Nightingale

Fabulous Floral Street! The affordable niche house shaking the petals of the perfume world

When we first encountered Floral Street, suffice to say we were blown away by their concept – and oh boy did they deliver in the execution of the fabulous new spins on floral fragrances, and within their standalone Covent Garden store.

Our co-founder, Jo Fairley, has known Michelle Feeney for longer than either of them care to admit – back to Michelle’s time at the Estée Lauder Companies, and then at the helm of revolutionary tanning name St Tropez. So when she announced she was unveiling a fragrance line ‘built on the streets of London’, we were rather thrilled by the whole idea and the stunning reality…

Floral Street’s fragrances are as far from your granny’s florals as it’s possible to get – each created by the star perfumer Jérôme Épinette, who is known for his mastery of natural ingredients. As Floral Street put it: ‘These are bunches – not bouquets. Ingredients, not notes. And it’s about ease, modernity and joy.’ Michelle adds: ‘My mission is to bring fine fragrance to the modern female – so that she might build an entire fragrance wardrobe, which can express the many facets of who she is.’

At the heart of each fragrance is a specific flower (sourced by the legendary fragrance house Robertet) – but each creation brings an unexpected twist,   treated in a way that brilliantly ignites the senses. Take Wonderland Peony, which not only features armfuls of that flower, but pink berries and violets, Anything but cutesy, it’s given a woody-balsamic warmth by cedarwood, alongside vetiver.

London Poppy is ‘a love letter’ to the capital city, ‘a city that sees the sun through the crowds’. Bright as a sun-filled London morning, it bursts into life with Florida orange and Sicilian lemon, a marine note adding a splash of seaspray to the neroli, jasmine sambac and apricot blossom at London Poppy’s heart, before the base of hinoki woods, black amber and cedarwood ventures forth.

The fragrance which has scent critics and beauty editors most excited, perhaps, is Chypre Sublime: an utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum which – as Floral Street nails it – ‘offers a resin-soaked wood table for the flowers to perch on. A fragrance for musicians, painters and poets.’

Perfumistas have recently been gravitating toward the daringly delicious Ylang Ylang Espresso: A strikingly modern and supremely wearable blend of red rose, ylang ylang and jasmine resting atop a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. ‘A fragrance to get lost in’ they say, and oh how we love to do just that.

What’s more, all the packaging is recylable and sustainable, and the boxes have been cleverly designed to be used as seed trays, instead of being thrown away! You can read more about the ethos behind the brand on our page dedicated to Floral Street.

We could wax-lyrical about the entire collection, but the very best way is for you to try these exciting new ways to wear floral on your own skin (or to give as the perfect gifting experience). With that in mind, we’re so happy to be stocking the Floral Street Discovery Set, where you can try all 8 fragrance for just £14!


Written by Suzy Nightingale

What to give far-away loved ones…? A full year of fragrant reading for only £20!

We’re overjoyed that we can now offer overseas subscribers an International Subscription to our digital downloadable magazine, The Scented Letter. It’s THE perfect Christmas gift to send far-away loved ones who adore fragrance, because it’s only £20 with no overseas postage worries, and last ALL YEAR!

All you have to do is click a button and we’ll do the rest of the work for you…

Buying an International Subscription gives your lucky gift-recipient six 60-page ONLINE editions a year of this beautiful, multi-Jasmine Award-winning magazine: the only one of its kind for perfume-lovers.

Because of the way our system works, when you click Add to Cart it will send us an e-mail – and we’ll follow up for payment. (If sending this as a gift; please let us know in an e-mail to us if it’s for someone else.)

Entirely dedicated to the world of perfume – and aimed at the perfume-lover – we’re delighted to showcase in The Scented Letter the work of many of the leading creatives in fragrance writing and photography (both from the blogosphere and print).

We take full advantage of our privileged access to all the leading ‘noses’ (from Thierry Wasser to Jacques Cavallier-Belletrud), perfume houses, bottle designers and more to ensure that The Scented Letter is your finger on the pulse-point of everything that’s happening in the scented world.

Below is a glimpse from some recent issues – or to see what they’re getting, or why not make yourself a cuppa and enjoy a FREE fuller taster of the magazine here

The Scented Letter Magazine International Online Subscription £20 for a FULL YEAR

How to buy fragrance at Christmas?!

How to buy fragrance at Christmas? Where do you even begin? Well, right here with The Perfume Society‘s everything-one-click-away guide! From nervous noses to designer divas and scented gents, we’ve even got the perfect gift for overseas friends. Start (and finish!) your shopping right now…

When you’re not sure exactly what scent to get, or are sick of giving loved ones the same old thing, our overwhelming feedback from happy customers suggests a Discovery Box is definitely the way forward. Bursting with luxurious and often hard-to-find mini, try-me size scents and decadents beauty extras, each box is specially curated around a theme or with a particular kind of perfume-lover in mind.

At The Perfume Society, we’ve something to suit pretty much everyone, no matter how picky about perfume they are! From designer name divas to scented gents about town, millenials desperate to discover what suits them best and those keen to branch out with something different – get those pens ready and see how many gifts you can tick off your shopping list in one fell swoop (and all from the comfort of your sofa/desk/bed!)

Packed with even more new niche scents, there’s an incredible 13 fragrances curated, including a stunning 7.5ml of Anima Vinci Neroli Wisdom. Alongside treasured houses such as Amouage and Atkinsons we’ve included exciting newness from Parterre, fragrantly evocative Stories by Eliza Grace, Memoize, perfumed provacteurs The Modernist, and the brilliant UK niche house of Tom Daxon. But it doesn’t stop there… Keep their complexions glowing (no matter how many nights were spent partying) with the recent GOLD AWARD winning skinSense ANTI-AGING Overnight Leave on Mask (WORTH £8.50) – and ensure their hands smell and feel wonderful with the bestselling Balance Me Super Moisturising Hand Cream (WORTH £10). If you don’t know these names, we’re betting you AND your fragrance loving friends would love to discover them…

Niche Collection II Discovery Box £19 /£15 for VIPs

If you’re not sure what fragrances are currently in their collection, plump for some perfumes that only came out recently. With that in mind, we curated a selection of the newest and most exciting fragrances we’ve seen and smelled this year. It includes sunlit AERIN Hibiscus Palm, whisk-you-to-the-Riviera Tory Burch Bel Azur, and so-pretty Philosophy Amazing Grace Ballet Rose. If they prefer their scents darker and with more intrigue, they’ll love the Clive Christian duo – Chypre ‘L’ for Women and Oriental-woody ‘L’ for Men. And they can also enjoy the sophisticated Lalique Noir Premier Illusion Captive, Shay & Blue Black Tulip, together with the new KENZO WORLD.

Latest Launches Discovery Box £19 /£15 for VIPs

Know someone who’s stressed, had a horrible year or just deserves some scented pampering? Invite them to take some time and indulge their senses with the glorious scents in this box. The perfume houses range from Amouage to Sana Jardin, Estée Lauder to Fragonard, together with duos from an exciting niche house called The Beautiful Mind Series and the ever-fabulous Miller Harris. We have also included some indulgent little extras to help them really unwind: a sumptuous Heathcote & Ivory Lavender Fields Hand Cream and from Aromatherapy Associates, Deep Relax and Support Breathe Bath & Shower Oils.

Treat Yourself Discovery Box £19 /£15 for VIPs

Is there a male in your life who’s stuck in a rut, and really needs to get their fragrance game together? Give them our most generous men’s collection to date, with sensational scents including Creed Viking (winner of The Fragrance Foundation‘s Best Male Fragrance 2018!), niche offerings from Nejma, Floris and Jack (Richard E. Grant’s fragrance line) and the new Shay & Blue King’s Wood, among this divine selection. Plus as a special treat, we are throwing in a FULL-SIZE Escentric Molecules 03 Body Wash (worth £20 alone!). With so many incredible fragrances to choose from, anyone will feel like a new man…

The New Man Discovery Box £19 /£15 for VIPs

Alas, due to postal restrictions (don’t get us started) we can’t ship our boxes overseas – and we’re as gutted as you are about it. BUT that doesn’t mean fragrance loving friends and family living outside the UK should miss out. We can now offer International Subscriptions to our multi-award-winning digital downloadable magazine, The Scented Letter.

We take full advantage of our privileged access to all the leading ‘noses’, perfume houses, latest launches, news, exclusive interviews and more to ensure The Scented Letter is your finger on the pulse-point of everything that’s happening in the scented world!

The Scented Letter Magazine International Subscription £20 for a full year

If they’re obsessed by fragrance and very possibly will need new shelving units from Santa, just to hold the scents they already own, why not welcome them to our world?! As a member of The Perfume Society VIP Club, they’ll receive the following exclusive benefits…

•  Six issues a year of our online/downloadable digital magazine The Scented Letter – (virtually) the only publication in the world devoted to all things fragrant…

Exclusive competitions with fab fragrant prizes – including bottles signed by perfumers.

An exclusive monthly ‘insider offer’ – special offers from top-name fragrance houses, and ONLY for our VIPs.

•  Early access to tickets for all our events – meet with leading ‘noses’ and key figures from the perfume world, attend in-store events, workshops, etc. (Our VIPs are first to hear about these.)

•  A special member’s discount on our Perfume Society Discovery Boxes (normally £19 – but £15 to our VIPs)

•  Plus, choose them a FREE Discovery Box when you sign them up, from a number of options…

It’s the fragrant gift that keeps on giving for an entire year!

VIP Club Membership £25 for a full year

Still don’t know what to get them? Well, if you happen to know a fragrance they already like, type that name into our Fragrance Finder and you’ll be given suggestions of six other scents we think they’ll absolutely adore, with something for every budget… It’s sheer (almost spooky) genius!

Written by Suzy Nightingale

Explore your Fragrance Wardrobe

What to wear?! We curated an extra special selection of scents for our Fragrance Wardrobe Discovery Box – eleven (count ’em!) perfumes to shake you out of the doldrums and get you excited to explore fragrances you perhaps hadn’t thought about trying before!

We all get stuck in a rut sometimes, constantly reaching for the same or very similar things – from a clothing stash or Fragrance Wardrobe – by means of habit rather than active choice. But you wouldn’t want to wear the same outfit every single day, even if you loved it. The idea of a ‘signature scent’ is a bit old hat nowadays, plus your nose gets used to fragrances if you wear them 24/7, so it’s good to change up your style and try something new.

Here’s a tempting selection we bet you wont have tried all of, from just-launched designer names and new niche to a revived classic we’re totally swooning over.

In the Fragrance Wardrobe Discovery Box, try these olfactory outfits on for size…

 

EFFORTLESS CHIC:

Cartier Carat – Luminescent modern floral with a dazzling fresh bouquet of violet, lily, hyacinth and honeysuckle
Calvin Klein Women – Sparkling floriental hugging green eucalyptus with soft magnolia petals atop reassuringly soft white musk
Elizabeth Arden My Fifth Avenue – Stylish floral radiating crisp citrus, violet leaves and amber-warmed woods

LAIDBACK COOL:

Tory Burch – Unfussy (almost tomboy-ish) floral, a lush bouquet shot through with soothingly cool vetiver
Juliette Has a Gun Moscow Mule – Fresh cocktail with a kick of ginger, lime and apple on an unexpectedly sexy, woody base
Thierry Mugler Aura – Thrillingly original oriental, hibiscus seeds, Tiger LianaTM, and iris for tropical leafyness infused with mist
Marc Jacobs Daisy Love – Radiant gourmand floating on crystalised cloudberries, swathed in cosy cashmere

GOING ‘OUT’ OUT:

La Perla Classic – Seriously sensual chypre throbbing with Indian carnation and spiced roses on an oakmoss base
Jimmy Choo Fever – Lusciously juicy floriential with black plum, vanilla orchid, jasmine and heliotrope
Anna Sui Fantasia – Delicious gourmand swirling cassis and pink pomelo with raspberry praline and cedarwood

BIG DAY/SPECIAL OCCASION:

Oscar De La Renta Bella Blanca – Succulent white floral freshened with pear juice, gauzy layers of jasmine and peachy musk

There’s also two fabulous beauty extras: a STUDIO 10 Lip Perfecting Balm Gloss in a lustrously blushed coral together with a gorgeously modern chypre in the form of Molton Brown Jasmine & Sunrose Shower Gel (30ml). So get building that wardrobe!

For a mere £19 (£15 for VIP Club Members), you can consider wearing something different and exciting, comfortingly cool or fabulously opulent every single day (or night) for nearly two weeks!

PLUS! Anyone who buys The Fragrance Wardrobe Discovery Box is entered into a prize draw to win a full-size version of one of the fragrances featured! 

We think this would be a great gift for a fashionista friend, or someone who’s nervous about branching out of their fragrance comfort zone, along with hardened perfume lovers already anxious to delve into this bumper box of delights, of course.

So now, the question wont so much be ‘what can I wear?’ but more ‘what can I wear NEXT?!’

Written by Suzy Nightingale

 

Get £15 off a full-size Anima Vinci!

Every now and again at The Perfume Society, we come across a truly special new fragrance house that takes our breath away, and oh boy are you in for a treat when you discover the delights of Anima Vinci.

What’s more, when you buy their new Discovery Set, you can get a free £15 voucher for purchasing the full-size fragrance you happen to fall the hardest for! Read on to find out how…

Nathalie Vinciguerra had spent many years in the beauty and fragrance industry, working hard to eventually become Creative Director of L’Artisan Parfumeur and Penhaligon’s. Along the way, she made connections with some of the best perfumers in the world (read our page dedicated to Anima Vinci to find out exactly who), together seeking out the finest producers of perfume ingredients and ensuring their welfare, along with a deep respect for sustainable, environmentally-friendly working practices, and this ethos was foremost in her mind when creating her own fragrance house.

That moment you smell a scent you adore is truly special: You close your eyes and breathe it in again, deeper still, your mouth breaking into an unbidden smile, your shoulders relaxing as you exhale with a sigh of pure joy. Fragrances have the power to utterly uplift us, to trigger pleasure responses in the brain and transform our way of thinking, and this realisation compelled the already fragrantly experienced Nathalie to launch Anima Vinci.

An expert at talking the perfumer’s language, having spent years coming up with the briefs for some of the fragrances you already know and love, Nathalie realised she wanted to allow these ‘noses’ to create without the limitations and budget-restrictions a larger corporation necessarily need to impose. What’s more, as free-spirit who practically fizzes with energy, she wanted to share her excitement of our emotional connections to scent, and through smelling them, forming a deeper connection to all of our senses, and to the world around us.

You might recall that, earlier this year, we were lucky enough to travel with Nathalie on her annual visit to the Grasse rose harvest – a truly magical experience we will never forget! Now, we are thrilled to announce we are now selling the Anima Vinci Discovery Set and cannot wait for you to dive on in and get to know these stunning scents for yourself.

(And don’t forget – you’ll also get a £15 VOUCHER redeemable against a full-size fragrance from the range! To be honest, the only problem you’re going to have is deciding which you love the most…)

Lime Spirit – Lime acts as a stimulating tonic for the mind and body. Lime pacifies your mood and boost brain power. It is a powerful ancient remedy for cleansing the aura and restoring self-confidence

Rose Prana – It benefits the heart chakra that is responsible for love, spiritual wisdom and mental clarity. Influences the central nervous system, boosts self-confidence, self – esteem and positive feeling. Strengthens the aura and stimulate the body

Jasmine Yang – Tonic and relaxant, it generates a positive reaction in the mind, enhances self-confidence, helps to change the mood and increase spiritual well being

Wood of Life – This elevating, soft, uplifting and sweet woody scent has been used for thousands of years for attaining illumination of mind, awaking self-love

Oud Delight – Illuminates the mind and fortifies the power of thinking. Increases the sense of strength, bringing in tranquillity, increasing cerebral functioning and strengthening the nervous system

Anima Vinci Discovery Set £15 for 5 x 1.5ml eau de parfum + £15 Voucher
Now available in our Online Shop

The Scented Letter Magazine

Well you’re here, so we’re going to take it as read that you enjoy reading about fragrance! But now imagine a glossy magazine filled to brimming with the very latest news, reviews, full-length features and exclusive one-on-one interviews with the best noses in the world.

Described as ‘a must-read’ by industry-insiders and fragrance-lovers alike, we are proud as punch of The Scented Letter Magazine, and it seems the feeling’s mutual…

With multiple Jasmine Awards (the fragrance industry’s ‘Oscars’, awarded by The Fragrance Foundation) and guest articles by fellow award-winning journalists, we take a theme for each issue and explore it in gorgeously unashamed detail.

Our ethos is that fragrance should be open to everyone, and so our readers range from people around the world who adore perfume, perfumers themselves, founders of fragrance houses and PRs hungry for news they just don’t get to read anywhere else.

Expert opinions, breaking news, fragrant reviews, stunning photographs and in-depth interviews – your glossily beautiful 60-page PRINT edition of The Scented Letter – The Perfume Society‘s acclaimed magazine will open the doors to the world of fragrance no matter what your experience.

A niche-lover who’s amassed hundreds of bottles in their collection or a perfume newbie: you’re all included, and welcome to explore this exciting world that’s just waiting for your fingertips…

Our latest magazine is The Alphabet Issue, taking an A-Z look at everything from Aldehydes to Madame Zed (Lanvin’s mysterious perfumer, who nobody can trace). Take a sneak-peek here!

 

All issues of The Scented Letter can be purchased individually for £15 (£12.50 for VIP Club Members) or back-ordered if you fancy a catch-up. But don’t risk missing out, treat yourself or loved one to an Annual Print Subscription – an entire year of fragrant reading for £75 (including P&P), to be read, referred to and admired many times (so we’re told!)

Written by Suzy Nightingale

 

Follow our step-by-step sniff-along!

Socks. Cufflinks. Slippers. Perhaps a ‘novelty tie’. The options for Father’s Day presents haven’t exactly kept apace with the vast array of gifts for Mother’s Day, so maybe you’d like to consider giving something really special this year? A fragrant gift that will keep on giving…?

It can be difficult enough to select a new perfume for yourslf to wear, but when it’s a gifting occasion, where do you begin?!

We specially curated The New Man Discovery Box to be a starting point to exploring fragrances. Choosing a wardrobe of scent styles, with something to please every age and occasion, there are thirteen in all to explore, plus a full-size scented shower gel and generous travel-size shave gel. Each fragrance has a web page devoted to describing it in greater detail, giving some of the notes you might smell and an idea of the inspiration behind it.

But we didn’t just want to leave you there. Oh no. How about following us on a step-by-step sniff-along? On our Instagram channel, we filmed two live ‘Unboxing’ videos, to show you exactly what you’re getting and try and answer some of your questions about buying fragrance for men. Infact, there were so many scents to sniff, we had to split the videos in two parts, otherwise we could have been there all day!

Unboxing Part One

Unboxing Part Two

There are so many things to consider when buying fragrance as a gift, particularly if you don’t just want to keep on getting them the same ol’ thing every year. So, here are some of our thoughts about the fragrances, as we explored them during filming…

– A great fragrance we thought would be perfect for a chap who doesn’t like anything too overpowering is Issey Miyake L’Eau Mjeure D’Issey – slightly salty, softly balanced with smooth woods and one of those ‘lean closer for another sniff’ type scents, the bottle is stunning, too.

– Others may like a more ‘punchy’ scent, and Creed Viking certainly hits that spot, with warm spices and mint coursing through the composition to get those senses tingling. We loved the quote from fragrance expert James Craven at the launch: when someone asked if this could be worn for work, he replied, ‘This isn;t for the man who feels he has to ask…’

– There are times you can’t pick out a single note at a time in a scent, as they’re so well blended and harmoniously balanced. Jimmy Choo Man Blue, we decided, gave the overall impression of a ‘sexy man smell’ that’s somehow quite classic and yet modern all at once.

– It’s really important to smell the fragrance on the skin, and live with it for some hours, to get a real feel for its character. Shay & Blue Kings Wood was a case in point: it smells so much more juicy and playful on the skin, and really takes you on a journey through the ingredients. The wood used, here, is (unusually) English oak – strong, smooth and wonderfully dry to smell.

– The ingredients need your body heat to develop and bloom to their best. We particularly loved the sweetness underpinning Mugler Alien Man, for example, which doesn’t come through as much on the blotter, but on the skin is incredibly addictive! This one definitely needs time to appreciate the unusual subtleties.

– Suave, sophisticated and traditional-smelling at first, Dunhill Racing Green takes an unexpected path with a twist of seductively heady orange flower and a healthy dose of black pepper. With a bottle that just won a Fragrance Foundation award for best packaging, the scent inside is sure to be a winner for many gents, too.

– Lists of notes aren’t always useful when considering a fragrance. Someone who says ‘I hate patchouli’ would be surprised how many fragrances use that ingredient, and you may never even know it’s there! In  Jack Piccadilly ’69 it has a leathery, rounded smokiness that feels like you’re in an illicit gentlemen’s club (and with a touch of Earl Grey tea) – certainly not the stereotyped ‘hippie’ smell many still associate with that ingredient. And can you guess which famous actor is behind this house…?

– We loved the collaboration between a traditional men’s tailoring company and the oldest perfumery in the UK, Floris Turnbull & Asser 71/72 smells like a freshly ironed, immaculately made men’s cotton shirt, we felt; an aromatic steaminess with a G&T on the side and a stunningly luminous jasmine in the heart.

– Many people ask which types of fragrances are best for hot weather, and we felt Goutal Bois d’Hadrien would be one that’s ideal: cool, crisp but still with a characterful complexity beneath, it’s like a walk in a pine forest beside a sun-warmed lemon grove. Divine.

– Looking for a fragrance that transitions effortlessly from day to night? We felt Michael Kors Extreme Speed did just that, suitably fresh enough to wear to the office without filling the room, but with a great depth as the fragrance develops.

– Men’s fragrances have come on leaps and bounds, now offering a more diverse array of choices (rather than simply ‘sporty fresh’). Floral notes in fragrances smell incredible on a man’s skin – we thought Mont Blanc Legend Night was stunningly soft, powdered with woodsy violet, snuggly smelling in the best possible way.

– Cologne is a traditional favourite, now updated and with a touch of Turkish barbershop exoticism in Ted Baker Grooming Room Cologne. Ultra green petitgrain sparkles on the top as the heart nestles geranium against leather and saffron, and we loved the rich dry-down of frankincense, amber and musk.

– The majority of niche and high-end designer scents say they are ‘unisex’ or even ‘genderless’ these days. We urge you to put aside preconceptions and just smell… if you like it, you should buy and wear it! Although this is presented as a ‘masculine’ scent, we both enjoyed wearing Nejma KoEptYs, which has a deliciously silky coconut milk note balanced by vanilla, tolu, warm spices, and smells fantastic no matter who wears it.

– When searching for any fragrance gift (or treating yourself!) our Find Your Next Fragrance section is here to help. Simply type in the name of a scent you know they (or you) already like, and our clever database will present you with six new fragrance options to try with several budgets in mind.

The New Man Discovery Box £19 (VIP price £15)

Written by Suzy Nightingale

How to shop for men’s fragrances

Can your father still wear, with no shame, the same jeans he was wearing aged 17? We’re hardly ones to judge, but we’re betting most could not – and even if they could, that it would be really quite inadvisable for them to do so. With this in mind, why, then, do some poor chaps keep getting given the same old scent they’ve been using since they were first shaving?

We’ll be live un-boxing a brand new, specially curated selection of fragrances aimed at men today at 3pm GMT on Instagram. Join us for all sorts of ideas, tips and scented discussion, or catch-up later by watching our Insta Stories, saved for the next 24 hours. Until then (or afterwards, of course), read on for our guide to shopping for men’s fragrances…

It’s entirely wrong to stereotype, of course, and we happen to know many men voraciously read-up on and try all the latest launches, and are comfortable with owning a wardrobe of scent choices for every olfactory whim. But we’re not talking about them. We’re reaching out to the partners and loved ones of gentlemen who are firmly stuck in a fragrance rut. How do you drag [sorry, ease…] them out of it?

If you’re a bit lost and don’t know where to begin, follow our handy tips when fragrance shopping for a man (who perhaps doesn’t even know he needs to be fragrance-shopped-for).

First of all, what type of a chap are you buying for? Age, character, hobbies and career are all pointers, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) Masculine fragrances have moved on somewhat since the ‘splash it all over’ one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘masculine’ and ‘gender fluid’ fragrances that fit all the fragrance family categories, and so men are offered opulent orientals along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes and even floral-forward scents that smell utterly incredible on a man’s skin.

But where to begin?

We have put together the ideal starting point with a selection of Discovery Boxes, specially curated with a range of masculine fragrances. Our latest, The New Man Discovery Box, is a mere £19 (VIP price £15) for the biggest bumper-load yet: thirteen new, niche, designer and classic-house fragrance samples, PLUS a full-size scented shower gel (worth £20 alone!) and a generous fragranced shave gel.

So, why not get him The New Man Discovery Box as an initial gift, and offer to buy the full-size fragrance he most likes? You could even make an afternoon of it, going through the steps, below, with him (or point him at this page) until he finds that new favourite…

And if you’re a chap who wants to delve into the world of fragrance more deeply, why leave it to chance? Treat yourself!

– Try the fragrance on a blotter (also known as a perfume ‘spill’); these should be available on perfume counters – and when you buy a Discovery Box from this site, you’ll find a handy pack of blotters already inside.

– Write the name of the fragrance on the blotter, otherwise you’ll definitely forget it, later (and chances are, that one’s bound to be the best!)

– Wait a few minutes for the initial alcohol and the top notes to subside – a lot of people take huge whiffs immediately and then complain ‘it smells of alcohol/hairspray!’ Let it dry a little, first. At this stage you may be able to eliminate one or more, if they don’t appeal – but it is really the heart notes and the lingering base notes which you will live with, and which are crucial.

– You really need to smell a scent on your skin! Remember: blotters are a useful way of eliminating no-hopers and lining up possibilities, but they’re not really enough to base a perfume purchase on. We’ve lost count of the number of scents that didn’t particularly appeal at first-sniff, but which a few minutes/hours later we realised we adored. Fragrances are made to be worn on and warmed by skin, not paper…

– Ideally, try no more than two at a time on the skin – one on each wrist. We don’t believe fragrance-shopping should be rushed, but we all live busy lives. You can try one more, on the inside of an elbow – the elbows also happen to be good pulse-points.

– Try to live with a fragrance for several hours, or better still, a whole day/evening) before you part with your cash. That might mean getting a sample, if it’s available in store (or exploring the Fragrance Discovery Boxes). Try to wear the scent more than once if you’re properly testing it: mood, weather and what you’ve eaten can all seriously change how a fragrance works on your skin, and how you feel about it.

– Spray a darker-coloured scarf or inside of a jacket lining, too, and sniff it later. That way, it still warms with your body heat, but you’re not everwhelmed by it. And you can take it off!

Book a fragrance consultation if you’d really like to make a special occasion of it. Many fragrance houses and department stores now offer this service, some of them are completely free and others you have to pay for (but it’s usually redeemable against purchase). Have a look at our round-up of some of these services; we originally wrote it for people wanting wedding fragrance consultations, but it applies whatever the occasion!

When you’ve fallen in love, only then go back and make your purchase – or flag-up to loved ones which ones you liked most, so they know for future gift-worthy occasions…

Written by Suzy Nightingale