Feel Fabulous with these Fragrances!

Fragrances truly can help you feel fabulous – it’s something we’ve always believed at The Perfume Society (indeed, partly why we launched, nearly a decade ago, now!) and no matter your mood, there’s a scent that can strike a chord to the very centre of your soul. Such instantly uplifting – or genuinely grounding – moments are to be treasured even more in the colder, darker days. That’s why we have put together the perfect edit of perfumes to see you through the season: from party-going room-rockers to more gently soothing scents; and with everything in-between. Need a wake-me-up moment of clarity, or something to make you feel instantly chic (and perhaps a little mysterious)? We’ve got you covered.

 

Indeed, we’ve tested all these ourselves to ensure you’ll feel fabulous from dawn to dusk, no matter the occasion, weather, or what your days holds… because feeling truly fabulous, to us, means allowing yourself to explore untapped facets of your personality, as well as creating a signature ‘you in a bottle’ feeling of recognition. The really fabulous thing, of course, is that perfume does this invisibly – so you don’t need to don a superhero costume or wear a ballgown to the supermarket or dye your hair magenta (unless you want to, which we highly encourage!) Instead, scents seem to work with our psyche ­– with the ability to both outwardly project our innermost personalities, or to bolster bravado, energy, or playfulness we might otherwise struggle to don the mantle of amidst the ongoing daily chaos of our lives.

How to Feel Fabulous in a New Fragrance?

 

Your taste in fragrance changes over the years – just as in food preference – and depends on weather, what you’ve eaten recently, your mood and hormones. So, take your time to explore a new scent out of your comfort range.

 

Spray on a blotter first and come back to it at hourly intervals. Write down your initial thoughts, then re-try a few days (and weeks) later.

 

Many perfumers trained for more years than a heart surgeon, memorising ingredients by connecting their smell to personal scent memories and images that immediately spring to mind, unbidden.

 

Smell has no distinct language. If you’re struggling to describe a scent, try likening it to fabric (is it velvety, suede-like, cotton fresh, silken or fluffy?) Perhaps it reminds you of music (played on which instruments? Fast or slow?) Or you might picture a place – imagine the air temperature and scenery it evokes…

 

Your nose gets used to smelling the same things, so avoid wearing the same thing daily. Try layering to re-awaken your senses or branch out with exciting new discoveries!

 

Like all artists, perfumers tend to have a certain style. If you fall in love with one (we’re predicting several) of these, research them online: we bet you’ll fall for others.

 

Scent molecules are volatile and evaporate at differing rates. Citruses are lightest, often found in top notes and disappearing rapidly; florals tend to be in the heart while base notes are heavier, woody or resinous. Make these stages last FAR longer by using matching or unscented body lotion, spray into your hair or on clothes (after testing on tissue!)

Undecided? Spray on a scarf rather than skin: you can take it off and sniff again, later! Spraying on fabric (or your hair) also helps make it last far longer as the molecules don’t warm up so quickly (or evaporate) as on skin. As does…

 

Use an unscented (or matching) body lotion or oil. Fragrance doesn’t last long on dry skin (or in hot climates). It clings far longer to moisturised skin – so slather up, then spray.

 

Fragrance samples are THE best way to try new things, dive nose-first into a whole new house you’ve never tried or perhaps a differing perfume family than you’d normally go for.

 

So, with all this in mind, may we tempt you to explore which fabulous version of you might be in store with each of the carefully curated scents we’ve chosen for The Fabulous Fragrances Discovery Box…?

Fabulous Fragrances Discovery Box

£23 (or £19 for VIPs)

 

ADSCENTURE Holographic

TOP NOTES: Magnolia, Bergamot, Mango

HEART NOTES: Sea Breeze, Jasmine Sambac, Rose

BASE NOTES: Tonka Bean, Cedarwood, Sandalwood

Utterly intriguing (even slightly metallic) floral shapeshifts to warm amber as it melds seamlessly with your skin. Fabulous For: keeping them guessing.

 

CREED Carmina

TOP NOTES: Black Cherry, Saffron, Pink Pepper

HEART NOTES: Rose de Mai, Violet, Cashmere Wood, Peony

BASE NOTES: Frankincense, Myrrh, Amber, Musk

Modernity infused with charismatic elegance, this sultry cherry scent is bang on trend and vibrating with energy. Fabulous For: falling in love.

 

EAU.MG Flor Funk

TOP NOTES: Pear, Violet Leaf

HEART NOTE: Orange Flower

BASE NOTES: Moss, Musk, Sandalwood

Orange flower delivers an immediate hit of sunshine, while juicy pear trickles to a mossy, snuggled base. Fabulous For: dancing in the rain.

 

ESCENTRIC MOLECULES 01 + Black Tea

NOTES: Iso E Super, Black Tea

Addictive as the iconic original, shot through with sophisticated leather and hay-like facets, it’s an all-day wrist-sniffer. Fabulous For: causing a sensation.

 

GOLDFIELD & BANKS Ingenious Ginger

TOP NOTES: Australian Ginger Accord, Bergamot, Lemon

HEART NOTES: Magnolia, Jasmine, Rose, Mandarin

BASE NOTES: Australian Sandalwood, Patchouli, Vanilla, Musk, Cashmeran, Amber

Radiating with a gilded sparkle – like a handful of glitter thrown joyously in the air – it’s succulent yet warmly sizzling. Fabulous For: spontaneous parties.

 

GRANADO Expediçāo

TOP NOTES: Bergamot, Lemon, Black Pepper

HEART NOTES: Iris, Frankincense, Pine

BASE NOTES: Amber, Cedarwood, Sandalwood

Delicately evoking a ‘journey through the Atlantic rainforest’ the beautifully verdant notes and woody base hints at hushedness. Fabulous For: escaping.

 

LANCÔME IDÔLE

TOP NOTES: Pear, Bergamot, Pink Pepper

HEART NOTES: Rose, Jasmine

BASE NOTES: White Musk, Vanilla, Patchouli, Cedar

Gorgeously, a perfume that feels perfectly ‘you’, radiating understated confidence, with a trail that always beguiles. Fabulous For: everyday chicness.

 

MALIN + GOETZ Strawberry

TOP NOTES: Bergamot, Strawberry, Pink Pepper

HEART NOTES: Jasmine Petals, Woodland Greens

BASE NOTES: Cedarwood, Oakmoss, Musk, Orris Root

Never sickly, the strawberry here’s deconstructed, cleverly celebrating the lifecycle from dewy leaves to budding fruit. Fabulous For: mindful moments.

 

MIZENSIR Palissandre Night

TOP NOTES: Nutmeg, Ambrox, Cetalox

HEART NOTES: Cypriol, Cistus, Elemi, Guaiac Wood

BASE NOTES: Sandalwood, Patchouli, Musk

Contrasting misty, cool and resinously warm notes, the stillness invites you to wander a moonlit forest at midnight. Fabulous For: Night Owls seeking space.

 

PARFUMS DE MARLY Althäir

TOP NOTES: Orange Blossom Absolute, Bergamot, Cinnamon, Cardamom

HEART NOTES: Bourbon Vanilla, Elemi

BASE NOTES: Ambrox, Guaiac Wood, Praline, Musk

Leading the new wave of gourmand fragrances, a freshness, and hints of smoke balance the luscious sweetness. Fabulous For: sophisticated seductions.

 

PICTOR PARFUM Flash

TOP NOTES: Pink Pepper, Ginger, Raspberry

HEART NOTES: Creamy Rose, Ylang Ylang

BASE NOTES: Powdery Musk, Vanilla, Tonka Bean

Taking inspiration from artistic imagery and the process of photography, brightness zings to dreamy creaminess. Fabulous For: being your best self.

 

ROBERT PIGUET Notes

TOP NOTES: Bergamot, Clary Sage

HEART NOTES: Geranium, Orange Flower, Costus

BASE NOTES: Oakmoss, Vetiver, Tonka Bean

Embracing the connection between music and scent, and the legendary designer’s favourite ingredients. Fabulous For: contemporary vintage glam

 

PENHALIGON’S Quercus Hand & Body Wash / Lotion

TOP NOTES: Lemon, Lime, Mandarin, Bergamot, Galbanum

HEART NOTES: Jasmine, Lily of the valley, Cardamom

BASE NOTES: Oakmoss, Sandalwood, Musk, Amber

From the Latin for ‘Oak’, it’s simply timeless, nostalgic yet always right for right now. Speaking for you, silently assuring. Fabulous For: effortless elegance.

Scenting ‘Stranger Things: The First Shadow’ Stage Show

Stranger Things has been one of the most successful drama shows of all time, certainly the most talked about and trending on Netflix for many years. And now, the show has proved so popular, it’s been turned into an intriguing new stage show, called Stranger Things: The First Shadow – which seeks to explore the story as a prequel…

‘Brought to life by a multi-award-winning creative team, who take theatrical storytelling and stagecraft to a whole new dimension, this gripping new adventure will take you right back to the beginning of the Stranger Things story – and may hold the key to the end.’

 

 

 

Explaining the way the stage show takes shape, they say: ‘Hawkins, 1959: a regular town with regular worries. Young Jim Hopper’s car won’t start, Bob Newby’s sister won’t take his radio show seriously and Joyce Maldonado just wants to graduate and get the hell out of town. When new student Henry Creel arrives, his family finds that a fresh start isn’t so easy… and the shadows of the past have a very long reach.’ Predicted to be another smash-hit, Stranger Things: The First Shadow tickets are on sale now.

 

 

 

 

Inspired by classic 1980s teen horror movies such as Nightmare on Elm Street, with elements of The Goonies and the Alien franchise sprinkled around and about (and Upside Down); its mixture of nail-biting drama, truly terrifying moments and superbly nuanced (often laugh out loud funny, amidst the horror) script was part of the recipe for Stranger Things continuing success.

Of course, we when Season Four aired, we couldn’t resist the opportunity for an olfactory pairing, so in celebration of the new stage show – and ahead of the much-anticipated final season of the TV show – let’s settle down for that EPIC, scenting of Stranger Things, where we matched some of our favourite characters to fragrances we felt would most suit (or even help) them through the most recent season’s tumultuous storyline…

Warning: Though we tried to keep this spoiler-free for season 4, there are references made to previous seasons’ storylines, so proceed with caution if you’re a complete Stranger Things newbie who’s only just begun your journey!

 

 

Joyce Byers (played by Winona Ryder)Maison Sybarite Spicy Calabria £160 for 75ml eau de parfum

Fiercely loyal, hugely resilient, Joyce has had to fight for her children, her independence and even simply to be believed, more times than most could stand. Having already battled supernatural beings, her sheer force of character is called on in far chillier climes this season, and so her scent must radiate the warmth of her soul while serving as a shield against those who seek to harm her (and the loved ones she continues to fight for). Here, juicy ginger and black pepper add to the spicy zing while powdery orris cushions the decadently wormwood-rippled base (perfect for those who’ve fearlessly faced darkness in their lives). Cedar adds a calming note of contemplation while limette thrums with woody oudh and patchouli, but the Calabrian citrus also reminds us of holidays – and gawd knows, Joyce deserves one (with business class plane tickets this time, please, luxury all the way).

 

 

 

Murray Bauman (Brett Gelman)Hai Karate £9.99 for 100ml Cologne

A former investigative journalist who first appeared in the season 2, Murray goes on to display a range of rather unexpected skills in this season, where he’s paired with Joyce on their own deadly mission. Sarcastic, seemingly shambolic and yet surprisingly heroic in turn, we feel only Murray could pull off this (always very tongue-in-cheek) Cologne. First released in 1967 with the tagline ‘be careful how you use it’, Hai Karate remained a popular choice right through the 1980s, known for their (intentionally?) hilarious (now rather dated) TV ads. But Murray doesn’t care about appearances, and there’s something about the classic, retro barbershop freshness that’s actually rather comforting to smell.

 

 

 

Jim Hopper (David Harbour)AKRO Smoke from £70 for 30ml eau de parfum

Now Hopper has been through a lot already, and his troubles only increase this season. Former Hawkins Chief of Police, protective father-figure to El and revered by fans as a supposedly ‘unlikely’ sex symbol for the first seasons, we’re sure he’s swaying those who hadn’t already swooned. ‘Bottled without restraint or moderation, a concentration of excess,’ the AKRO collection are inspired by guilty secrets and addictions – and we certainly can’t get enough of this fragrance, or Hopper, come to that. Given his clever use of fire in one particularly nail-biting scene, and the fact that he really deserves a quick drag (OK, we obviously don’t approve of smoking, but the man needs a cigarette break!) the deliciously resinous drift of tobacco smokiness in this scent would surely appeal…

 

 

 

Eleven (Millie Bobby Brown)E11even Fragrance Oil £80 for 20ml parfum

We know what you’re thinking. You’re assuming this fragrance was just chosen for the name, right? Wrong. Well, OK, partly it was, but mostly we selected this scent for its soothing nature  (which El certainly needs this season, more than ever, as she struggles to tap into her true powers while solving the mysteries of her past), and even for the meaning of the number itself. In numerology, so the house tell us, ‘the number 11 represents two pillars, a gateway, representing awareness and consciousness.’ Inspired by ingredients that help balance the soul, the head-clearing woody greeness of geranium boosts strengthening rose, while earthy patchouli and a warm amber provide a comfort blanket of softness. Encouraging the wearer to ‘stop, take a deep breath, stay positive and consciously focus on balancing themselves,’ it also ‘awakens the senses, ignites intuition and makes the wearer truly unforgettable.’ Just like El, herself.

 

 

 

Dustin Henderson (Gaten Matarazzo)Etat Libre d’Orange Remarkable People £128 for 100ml eau de parfum

Seen as a ‘nerd’ in the first season, Dustin more than proved the strength of his friendship, even though he regularly feels a bit isolated and left out of some social groupings. Quick-witted and gregarious, he’s often the only one who sees things as they really are, though perhaps we’ll pass over his pet ‘slug’, Dart, in season 2, actually being a juvenile demogorgon. Oops. Never mind, none of us can be perfect, huh? In a somewhat tempestuous long-distance relationship with computer genius Suzie (see below), Dustin is driven by a quest for adventure. Inspired by ‘Demigods, explorers and those that remain unknown,’ this fragrance fizzes with a Champagne-like exuberance then surrounds you in spicy, almost curried cosiness. New heroes are born every day, say the brand, and ‘There is an element, an event, a circumstance, or maybe just a quirk in their personalities that changes them, empowers them, enables them to transcend the ordinary.’ Dustin, you’re our hero!

 

 

 

Nancy Wheeler (Natalia Dyer)Maison Margiela REPLICA Whispers in the Library from £49 for 30ml eau de parfum

An aspiring journalist known as a bit of a ‘princess’ in the first season, her main concern, then, was merely trying to divide her time between her boyfriend, Steve, and her best friend, Barbara (oh, poor Barb!) When all hell (literally) broke loose, Nancy stepped up to become an integral member of ‘The Party’ of friends who try to save the world. Nancy’s cleverness at piecing clues together also earned her the nickname of ‘Nancy Drew’, and she’s desperately trying to focus on those clues this season, rather than the continuing confusion of her love life. With her love of books, we think this library-centric scent will appeal to Nancy’s nose for extensive research. It’s all waxed wood and leather-bound tomes with a twist of pepper adding spice to the pencil shavings of cedar, a sweetly dry rustle of vellum adding further intrigue as we finally get to the base of it all.

 

 

 

Steve Harrington (Joe Keery) – Penhaligon’s Halfeti Hair & Body Mist Now £32 for 100ml

Known (and lovingly mocked for) his obsessively-tended and oft-touselled head of hair, Steve had a more supporting role as Nancy’s cooler-than-thou boyfriend in the first season, before dropping most of his foolish ways and being propelled to main (mane?) cast status. Forming an unlikely, though charmingly fraternal, sparky friendship with Dustin, their duologues make for many of the season’s funniest moments. He was a bit of an asshole, but he’s fully blossomed, so we think Steve would very much appreciate and now truly desrves the sexy scent of Halfeti that’s been imbued with protective and hair-shining properties in the hair mist. Worn alone in hot weather or layered with the fragrance for an even longer-lasting waft of woody sensuousness, the masucline rose even has smooth leather notes to remind him of his favouite jacket.

 

 

 

 

Robin Buckley (Maya Hawke)Contradictions in ILK Realist £125 for 50ml extrait de parfum [try in the Discovery Set for £48]

Working with Steve at a new job in Hawkins premiere video rental store, her no-bullsh*t approach comes in handy for day-to-day wise-cracking at work, and quickly becomes her scene-stealing modus operandi as the story continues. Robin is funny but seriously intelligent, her quick-thinking and bravado vital to the gang throughout the season, and she provides a balance to the darkest moments. Her sharp contrast to Nancy’s character means their friendship is often spiky, but quite apart from being independently brilliant, she’s also an amazing team player when needs be. With a similarly down-to-earth approach, this travels from the cold of night to day break’s warmth via yuzu citrus, the clarity of cedar and incense on a sea breeze. Providing clarity of mind and feeling spirit-cleansing to wear, it’s the one to turn to when times are hardest.

 

 

Lucas Sinclair (Caleb McLaughlin)BYREDO Mixed Emotions £127 for 50ml eau de parfum

Lucas begins by being torn between two rival sets of friends. A difficult circumstance for any young person, it’s made all the more horrific when lives (and tender feelings) are on the line. Mixed Emotions has been created, so we’re told, ‘to reflect the tumultuous nature of our times’. Yet the fragrance itself seems to offer something of a welcome antidote to that: a beautiful, cool blend of maté tea, sharply sweet blackcurrant, reviving Ceylon black tea, violet leaves, all strongly tethered by papyrus and birch wood. ‘A refreshing reminder that it is OK to not be OK – and that from unsettling experiences, a new reality might emerge,’ conclude BYREDO. Here’s hoping Lucas emerges with a renewed sense of who his truest friends really are, and that it’s alright to be ostracised if those people alienating you are all assholes. When Lucas taps into his emotional depths he’s remarkably resilient, and this scent really encourages the spirit of ‘you do you.’

 

 

 

Max Mayfield (Sadie Sink)Olfactive O Skin £100 for 30ml extrait de parfum [or try in their Discovery Set for £30]

Having captured the game-playing jealousy, then potential love-interest of fellow arcade game players Dustin and Lucas in season 2, the Californian skateboarding cool reserve of Max could be read as snootiness, but in fact is down to her horrific home life (thanks mainly to step-brother, Billy, and her innate social anxiety). Having become a close friend of Eleven’s, despite their initial shakiness, her on-and-off again relationship with Lucas provides another emotionally-challenging storyline – as though these young people aren’t under enough stress right now. Though she might feel a special connection with another of the scents on this list (we can’t tell you why without spoilering!) we think she’d find solace and extra courage in the universality, yet deeply personal connections of this one. Creamy, cocooning, the softness of ambrette seed, orris and magnilia swirl protectively around you, a second skin that can be layered to magnify another scent or worn alone to ‘create the absolute essence of you.’

 

 

 

Eddie Munson (Joseph Quinn)L’Artisan Parfumeur Passage d’Enfer Extrême £135 for 100ml eau de parfum

Leader of the Stranger Things Hellfire Club, the Dungeon & Dragons and Metal music-obsessed Eddie has become an instant fan favourite – his ‘bad guy’ stereotype soon punctured by his sweetness of character and his obvious (to his friends) sensitive side. Sadly, not everyone sees him this way, and it’s not long before he needs all the help he can get. Apart from the fact this fragrance name sounds like a song from one of his favorite bands, it features a host of potentially spooky notes. The headiness of lily has been associated with spiritualism and the afterlife since Victorian times, here smouldering alongside the billowing yet sheer smokiness of incense and an intensely comforting woody muskiness that seems to offer hope even when everything around you is on fire. Despite the ‘scary’ name, it’s a bit of a pussycat at heart this one, a place of sanctuary amidst charred wooden pews and dusty books, something that brings solace whenever you spray it. So, Eddie’s gonna need backup bottles.

 

 

 

Argyle (Eduardo Franco)Malin + Goetz Cannabis £78 for 50ml eau de parfum [or try in the Discovery Set for £22]

Your friendly local pizza and weed delivery guy, Argyle would doubtless rather be thinking up new toppings while taking another toke, but his hippy-dippy lifestyle comes abruptly to an end when he gets involved in the horrifying Hawkins shenanigans. So, we suggest this bohemian yet beautiful balance of rich, spicy and herbaceous notes. A surprisingly floral heart of muguet and magnolia has the laid-back chill of a lazy afternoon, but the base is what really steals the show: a combination of cedar wood, patchouli and sandalwood comes together to recreate this green, hempy, smoky haze of scent. It’s dark, green, rich and altogether very moreish. As with all cannabis fragrances, this is free of THC (the ingredient that causes a ‘high’) so Argyle isn’t going to be swapping this for his usual herbal preferences… but we suggest he might like to try smelling of something altogether lovelier. The dry down is fantastically earthy with cedarwood, patchouli and sandalwood creating a peaceful vibe we reckon he could probably do with after all the excitement.

 

 

 

Suzie Bingham (Gabriella Pizzolo) – Beautiful Mind Series Volume 1: Intelligence & Fantasy £95 for 100ml eau de parfum

With an ultra-dry sense of humour, Suzie is a mathematical computer genius who used her hacking skills to full effect in season 3 (despite having been kind of ghosted by her beloved ‘Dusty Bun’ Dustin: “Okay, let me just be clear on this. I haven’t heard from you in a week, and now you want a mathematical equation so you can… save the world?“) Called on once again for season 4, we feel she’d get on board with this collection by Perfumer Geza Schoen – dedicated to women with extraordinary talents. This first fragrance was inspired and co-created by memory genius Christiane Stenger, a vibrant blend of magnolia bud, citrus and Schinus molle (pink pepper) with luminous florals emboldened by exotic tiara absolute on a strong, woody base. Proudly get your geek on!

 

 

Kate BushClinique Aromatics Elixir From £41 for 25ml eau de parfum

Okay, we know Kate isn’t a character in season 4 per se, but as you’ll have doubtlessly seen reported, like, everywhere; Kate’s song Running Up That Hill features prominently – not merely part of the (always excellent) soundtrack, but in the culmination of a particularly important episode that proves something of a breakthrough in the supernatural plot. With her strongly independent and mysterious allure reignited for a new generation, we feel a perfect perfume match for Kate would be this groundbreaking scent, launched in 1971, the world’s first ‘aromatherapy’ fine fragrance; a classic chypre style that’s cool, grounding, rested on seductive, patchouli-rich base that fuses vetiver and amber which steadies us in a frenzied world, and is slightly weird in the best way.

 

Is your favourite character missing from this list? Well, before you get stroppy, can we just say it is an extensive cast, and we’ve tried to focus on some of the newer characters (or those with especially important story development roles) this season. But look, we know how frustrating it can be, so if you’ve a strong feeling for a particular character – perhaps have already imagined the fragrance you’d pair with them – do let us know! In the meantime, sit back and think how you’d scent your Stranger Things streaming.

Written By Suzy Nightingale

 

 

 

Smoky scents for celebrations

Smoky scents on the breeze, distant drifts of bonfires and hazy wisps of woodsmoke, eldritch mists of morning fields in autumn – as fragrance lovers, these are the sensorial delights of the season that we’re indulging ourselves with right now…

 

Whether it’s the whiff of roaring fires, or mellow pipesmoke evoking much-patched tweed jackets and just a hint of damp dog: truly great smoky fragrances are immediately transportive, and not always quite so comforting. In Romeo & Juliette, Shakespeare reminds us that ‘Love is a smoke raised with the fume of sighs,’ which can resemble the fire in your lover’s eyes, or become a ‘choking gall’. So too can smoky fragrances recall excitement in spent fireworks, waft the  standoffish cigar-tinged sneer of a ‘members only’ club, or cloak you in the sanctified air of a Catholic confessional. They might recall stubbed cigarettes, boozy liasons and yesterday’s eyeliner, suggest the once-furtive fug of illicit substances, appease fickle gods, or summon the most lascivious demons.

 

 

It’s hardly surprising there’s many smoke-laden scents, seeing as the word perfume itself arises from the Latin, ‘per fumum‘ – ‘through smoke’ – referring to fragrant materials burned as scented prayers. Perfumers, meanwhile, might choose to combine both naturals and synthetics to acheive their desired level of vapour; from the folksy, dried hay and tobacco or even burned rubber funk of isobutyl quinolone; pitch black tarriness of cade oil, the bitter, leathery slap of birch tar or rich, incense-like resins such as the fruity amber purr of labdanum (from the cistus plant) or the more powdery balsamic musk of opoponax.

Sprayed to rejoice in autumnal splendour or perhaps used to summon something altogether more Mephistophelian – I urge you to seek these out and smoulder forth…

 

 

Sarah Baker, Bascule

Succulent peach juice sizzles on hot leather, tobacco frottages smouldering hay while soapy lily of the valley and cut grass beckon a bath (following a torrid tumble in the stables). Ruthlessly seductive.

£95 for 50ml eau de parfum
In Our Shop

 

 

Rook, Thurible

Swinging incense trails conjure trembling sooty fingerprints stroked on skin, a low thrum of sticky patchouli cloaking herbaceous freshness; the stolen kisses writhing in a mossy embrace.

£109 for 50ml eau de parfum
rookperfumes.co.uk

 

Initio, Rehab

A more subtle swathe of smokiness for those who prefer to exude sophistication; here flinty lavender swirls oodles of soft tobacco into creamy vanilla, with clouds of hay-like coumarin cushioning the wood.

£240 for 90ml extrait de parfum, selfridges.com

 

 

Moschino, Toy Boy

Utterly beguiling from the get go, a bouquet of roses is tossed on the bonfire; dry clove crackles and peppercorns pop, the heat suddenly sliced through with a cool leather whip, soothed with cashmeran.

From £38.25 for 30ml eau de parfum
escentual.com

 

 

Ruth Mastenbroek, Firedance

When you’re ready to ramp it up: this sublimely scorching leather smooches Damask rose and deepest, darkest oudh. Think billowing bonfire-smoke clinging to your hair and cold lips burned by passionate kisses.

£70 for 30ml eau de parfum
ruthmastenbroek.com

By Suzy Nightingale

Fragrance Houses Harnessing the Power of Neuroscience

‘Wellness’ fragrances aren’t a new thing – the first Colognes claimed health-giving properties – and aromatherapeutic suppositions have been linked to scents for centuries; but something that is very new are fragrance houses employing neurologists to look into the ways that smelling something has a direct effect on our brain chemistry.

This fascinating new era for fragrance design not only takes into consideration our pleasure in wearing the finished product – of course they have to smell nice for us to be attracted to using them – but dives far deeper into what’s happening in our brains when we smell some of the particular ingredients used, or when we inhale the finished perfume.

When founding edeniste, the key motivating factor for Audrey Semeraro was ‘Blending the science of emotion and the art of perfumery,’ because ‘…the link between scent and mood has long been known and talked about, but never been scientifically proven when it comes to perfume. Now for the first time, the worlds of cutting-edge olfactory neuroscience and classic fine fragrance are brought together.’

 

 

 

 

Though new scientific discoveries to do with our sense of smell were out there, Audrey says, ‘no one was using it to create luxury fragrances.’ What followed was a gruelling yet fascinating four year scented research stint in which she was ‘reading medical journals, speaking with neuroscientists, meeting with R&D teams in fragrance companies…’ Learning of the true impact fragrances can have on the structure and function of the brain, nervous system, and related physical responses, the final result of all that hard work is edeniste: ‘a fragrance brand that infuses scientifically proven olfactive molecules into a unique active fragrance collection that improves wellbeing.’

Neuroscientist Dr. Gabriel Lepousez was one of the experts Audrey reached out to when conducting the research used to inform the compositions of edeniste fragrances, and they explain: ‘From the beginning of the Edeniste project, Dr. Lepousez has guided and supported Audrey in her enterprise. For Edeniste, he discusses the vital connections between our nose and our emotions, and recent discoveries can help us innovate in fragrance.’ You can read a full interview with Dr Lepousez here, and you can also read much more on the methodologies they used. But for how it works, in a nutshell, Dr Lepousez explains:

 

‘The olfactory system is the only sensorial system to be directly connected to the seat of emotion, the part of the brain called the amygdala. Between the perception of a smell in the mucous membrane of the nose and the centre of emotions, there are only two synapses, whereas there are four to six for all the other senses. Olfaction truly has an intimate, almost unconscious connection with emotions.’

 

Of course, even though so much work has already been done, there are vast areas of research yet to do, and so many more exciting ways that we can use our scents directly connected to our emotional responses, utilising our sense of smell as the superpower it truly is. But what an exciting time this is for the science and the fragrance industry – and for we fragrance-lovers, who may have always instinctively felt that some scents truly seemed to help us more than others, but didn’t understand how (or why).

Let’s take a look at just some of the fairly recently-launched fragrances that go beyond merely smelling nice, to being perfumes with a greater scented significance, and more even more emotional impact than you may first have realised…

 

The Lifeboost® essences can be worn alone or layered with any of the eaux de parfums as an extra shot of whatever you need right now. For Relax, the mellowness of ylang-ylang melds with creamy monoi – the name means “sacred oil” in Tahiti – and the pure jasmine sambac simply sighs into the smoothness of Madagascan vanilla absolute. edeniste says: ‘Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’ And honestly, don’t we all need that feeling, currently, more than ever?

edeniste Relax Lifeboost® £68 for 30ml eau de parfum in our shop

 

 

 

 

Vyrao‘s founder, Yasmin Sewell wanted to offer ‘the power of nature to amplify energy, tapping into the science of scent and its potential to activate the parts of the brain where memories and emotions are processed.’ And for The Sixth, she collaborated with Irish perfumer Meabh McCurtin who used neuroscience via ‘scientific protocols from the Science of Wellness program at International Flavors & Fragrance (IFF)’ to guide her composition. Apple, patchouli and basil radiate positivity; juniper, cedar and fir add balance, while angelica, fennel and wormwood counteract negativity.

Vyrao The Sixth £150 for 50ml eau de parfum vyrao.com

 

 

P.S: For even more emotionally-supportive scents, read all about Vyrao’s High Five Discovery Set!

 

 

 

Using IFF’s Science of Wellness computer programme for the design of Phantom, it was ‘conceived by a team of perfumers — Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo — who were assisted by AI and powered by neuroscience.’ Identifying key emotional benefits for the chosen ingredients, the styrallyl acetate molecule (which smells green, slightly metallic, and can be found as a component of gardenia and tuberose, among other floral notes) was used at 10x the usual dosage – as suggested by AI to increase alertness – but woven with lavender to calm and create a harmonious balance.

Paco Rabanne Phantom £60 for 50ml eau de toilette pacorabanne.com

 

 

 

 

 

 

Launching with two wellness fragrances harnessing the power of neuroscience and experienced to their fullest potential using an app – 85% of people studied wearing them achieved a more focused state, while 90% reached a more meditative state. AI generated programmes of well-being rituals use smell, calming or stimulating visuals, and sound. Red Skies is a ‘functional fragrance’ designed to re-focus and energise via vibrant orange blossom, rose, pink pepper, mandarin and neroli in the top notes, blissfully enlivening jasmine, carrot seed, sap, iris and spices in the heart, resting on a grounding, earthy base of patchouli, oakmoss, resin and cedar.

Øthers Red Skies £90 for 50ml eau de parfum + 6 months app subscription others.co

 

 

 

 

This ‘scent and sound ritual’ was partially designed by AI for those ‘desperately seeking clarity of thought’ and feeling overwhelmed by ‘a rising sense of panic.’ [That’ll be most of us, then!] Using notes of cut grass and ‘green canopies’ entwined with soothing green tea, the heart resonates incense, wild mushrooms, worn leather and spices on toasted woods, while the base sinks into spiritual Palo Santo, shady vetiver, smoked amber, Hinoki wood (prized as sacred, native to Japan, with unusual hints of citrus) and a silken sandalwood. They suggest the scent and app are used in combination to ‘create a gearshift in your day.’

Øthers Mystic Zingaro £90 for 50ml eau de parfum + 6 months app subscription others.co

 

Written by Suzy Nightingale

ARgENTUM Les Parfum Infinis – discover which archetype YOU are (& why the fragrances are alcohol free)

Microbiome-friendly skincare has become a must for many as more people seek out products that support the skin barrier’s own defences ~ formulations that care for sensitive skin and which don’t cause breakouts. ‘But what about fragrance?’ asks the apothecary ‘where science meets poetry’ of ARgENTUM

 

ARgENTUM says: ‘Perfumes often contain ethanol as a base, a source of potential irritation due to its negative impact on the skin’s microbiome. Taking the same diligent approach as they have with their skincare for visibly healthier skin, ARgENTUM have spent years researching and formulating their own collection of fragrances. Using a patented process — known as Water Plant Emulsion® that excludes alcohol and solvents from the formulation — and selecting only the fi nest ingredients of natural origin, les parfums infinis does not disrupt the skin’s microbiome. This has been conclusively shown by a microbiome assessment study carried out by the Medical University of Lodz in Poland.

 

 

MICROBIOME ASSESSMENT RESULTS:

– The fragrances did not disturb the number of microorganisms present on the section of skin selected for testing, which was the neck. The fragrances preserve the presence of Staphylococcus epidermidis ~ a key species for healthy skin (recent research indicates that acne might be the result of an imbalance between Cutibacterium acnes and Staphylococcus epidermidis* )

– The fragrances do not disturb the natural balance of the skin microbiome. These results support the microbiome assessment study for la potion infinie, the brand’s award-winning silver face cream, which has also been proven to be microbiome-friendly.

– Supporting the friendly bacteria which make up the microbiome is key to healthy skin that’s free from blemishes and acne. As scientific research into the delicate skin microbiome continues to develop our understanding of the body’s immune defences, ARgENTUM continues to set the benchmark for luxury skincare and fragrance that supports wellbeing at a profound level.’

 

“The ARgENTUM philosophy is to ‘discover the beauty in balance’. This means that all our products are formulated to support the skin’s natural intelligence in retaining equilibrium. The fact that the entire collection of les parfums infinis is microbiome-friendly is an inspiring step in the right direction for luxury fragrance and for wellbeing.” – Joy Isaacs, Founder

 

 

You can find out the extraordinary full story of how (and why) ARgENTUM was founded by Joy on our page dedicated to the house, but meanwhile, we urge you to seek out the scents and see how wonderfully kind to the skin they truly are, while still being long-lasting and powerfully characterful. Now, your only quest is to discover WHICH of the fragrant archetypes YOU will feel most instinctively drawn to…

 

 

 

ARgENTUM says:

‘By embracing ourselves and the energies we attract, we can aspire to reach a beautiful balance ~ that place where opposites align and become one. Through the ARgENTUM archetypes, reveal your energy and embody your fragrance to explore this element.’

 

ARgENTUM Discovery Kit – Air Collection £28 for 4 x 2ml eaux de parfums

‘As an element, air encapsulates a masculine energy of thought and communication. Born at sunrise in the crisp breath of Spring ~ air is imaginative and intelligent, but without flow can become stifled and cruel. Moist and warm, air symbolises a nurturing energy that celebrates your knowledge and ideas, the beginning of something intangible and without permanent form. This brisk and exhilarating element stimulates the mind and cuts to the heart of your quest for connection.

  • Become: All encompassing, balancing, beginnings
  • Creator: Creative energy, trust, manifestation
  • Sage: Wisdom, knowledge, awareness
  • Ruler: Balance, adaptability, vulnerability

 

 

ARgENTUM Discovery Kit – Earth Collection £28 for 4 x 2ml eaux de parfums

‘Earth encapsulates a cleansing feminine energy of strength and solidity. Born at midnight in the depths of Winter ~ earth is grounded in fertility and security, but left to harden can lack vision and freedom from material things. Cold and dry, earth symbolises the physical, immersed in reality and centred in groundedness with intuitive abundance. This generous and nurturing element guides you to wisdom on your quest to find nourishment.’

  • Become: All encompassing, balancing, beginnings
  • Everyman: Human connection, trust, loyalty
  • Explorer: Personal journey, growth, learning
  • Caregiver: Soothing, nurturing, guiding

 

 

ARgENTUM Discovery Kit – Fire Collection £28 for 4 x 2ml eaux de parfums

‘Fire encapsulates a powerful and masculine energy. Born at midday in the blazing sun of Summer ~ fire transforms and purifies, but let loose has the power to burn and destroy. Warm and dry, fire symbolises a forceful energy that invites you to pursue your passion and ignite your creativity with strength, assertiveness, and courage. This fierce and flaming element creates change and allows you to release what you no longer need on your quest to find balance.’

  • Become: All encompassing, balancing, beginnings
  • Magician: Powerful balance, transformation, spirit
  • Hero: Self-sacrifice, strong-will, courage
  • Rebel: Letting go, completion, renewal

 

 

 

 

ARgENTUM Discovery Kit – Water Collection £28 for 4 x 2ml eaux de parfums

‘Water encapsulates a feminine energy of fluidity and purification. Born at sunset in the tide of Autumn ~ water embodies a peaceful flow of unconditional love, but if locked can entice anger or disconnection. Moist and cold, water symbolises the power of dreams with their ability to stimulate healing and propel the journey of rejuvenation. This cleansing and life-giving element guides your emotions on your quest to feel love.’

  • Become: All encompassing, balancing, beginnings
  • Lover: Self-love, connection, balance
  • Jester: Sense of play, overcoming adversity, entertaining
  • Innocent: Child-like innocence, playful, trusting

 

 

 

Les Parfums Infinis from ARgENTUM - The Perfume Society

ARgENTUM Discovery Kit – Les Parfums Infinis £68 for all 12 x 2ml eaux de parfums

‘Together with BECOME, our signature scent, we invite you to discover the ARgENTUM archetypes ~ CREATOR, SAGE, MAGICIAN, CAREGIVER, HERO, JESTER, INNOCENT, REBEL, EXPLORER, RULER, EVERYMAN & LOVER. Twelve symbolic images, captured in scent to reflect inherent energies common to us all.

By embracing ourselves and the energies we attract, we can aspire to reach a beautiful balance ~ that place where opposites align and become one.’

Sandalwood scents to adore this autumn

Perfumers have been seduced by sandalwood’s silky, sweet woodiness for centuries. Arabian perfume-makers would use the wood in pulverised or sawdust form as the base of solid perfumes and incense. In India, sandalwood’s soothing, pervasive scent has long been considered an aid to meditation, helping to still a whirring mind. In rituals, sandalwood oil may be applied to the forehead, the temples, or rubbed between the eyebrows. And it’s been used in many cultures as incense, burned on altars, as a way of communicating with the heavens.

 

Surprisingly, Santalum album isn’t actually a tree but a parasitic plant which grows by suckering itself to the roots of other trees, and slowly growing as high as 10 metres. To extract the deep, sweet woodiness, wood or root chippings are steam-distilled. If you ever come across a piece of the wood itself, it’s magical: the scent can still be enjoyed, years after it was harvested. (A little light sanding re-releases the scent, if it fades.)

 

 

 

In fragrance compositions, sandalwood is adored by noses because it’s so versatile – it blending seamlessly with pretty much any note you can name, it also has the benefit of working as a ‘fixative’, tethering other ingredients and keeping them ‘true’, in a composition. Because of its universal appeal and effectiveness, and because so many sandalwood trees have been cut down in India, largely for production of perfume and incense – it’s now highly protected, as it’s often been illegally harvested.

The good news, however, is that plantations in Australia are now coming on-stream, producing sandalwood oil of high quality – to the relief of perfumers, fragrance-lovers and conservationists alike. Also, a wide range of excellent quality synthetic sandalwood-like ingredients are now used in place of this at-risk wood, to give that smooth milkiness.

This autumn, we urge you to seek out some of these sandalwood scents and revel in all its qualities…

Sana Jardin Sandalwood Temple

Moroccan neroli oil glimmers like motes of gilded glitter suspended in languid, late afternoon sunshine. Atlas cedarwood and Haitian vetiver add the dappled shade of a walk through nature, marvelling at stained-glass effect of sunlight through leaves. Rich vanilla and East Indian sandalwood swirls throughout – a sacred space to sigh, contentedly.

Try a sample of Sandalwood Temple in the Sana Jardin Discovery Set: £30 for 10 x 2ml eau de parfum

 

 

 

Fragrance du Bois Santal Complet

Inspired by waves of bliss you feel on sunny but chilly days, lemon’s brightness frosted with coconut shavings gleams to the heart of soft violet and black pepper, before that creamy base sandalwood swirls like a cashmere wrap around your shoulders, a hug of warmth resonating with the amber, musk and vanilla that’s a joyously sun-filled snuggle.

£245 for 100ml eau de parfum fragrancedubois.com

 

Goldfield & Banks Silky Woods

If a fragrance can ever smell like liquid gold, this is it – a smooth, molten swoon of Australian sandalwood, harvested sustainably for the first time in the Daintree Rainforest in Tropical Queensland. Spiced with a tingle of saffron, swirled with smoked vanilla and the hug of tobacco leaves in the trail, it’s an all-day (and night) wrist-sniffer, for sure.

£180 for 100ml eau de parfum fenwick.co.uk

 

 

Escentric Molecules Molecule 04

Perfumer and founder Geza Schoen showcases the single note of Javanol – a sheer sandalwood synthetic molecule created from a natural substance at Givuadan in 2001. Mindblowing-ly fresh, and radiating grapefruit amidst the woodiness, it’s a wake-up call for the senses which reveals the multifaceted versatility of sandalwood’s appeal.

OR…

Escentric Molecules Escentric 04

Here surrounded by a supporting cast of complimentary notes, the Javanol shines like a polished gem with the added zest of lime, piquant pops of aromatic juniper and and the warm, almost sherbet-y fizz of pink pepper give an extra shot of freshness, while marijuana leaf softens the grapefruit pith (and adds to the addictiveness of the sandalwood scent).

Try samples of both these takes on sandalwood, plus EIGHT other pairings of single molecules and their ‘Escentic’ counterparts in the Escentric Molecules Discovery Set £25 for 10 x 2ml eau de parfum

 

Written by Suzy Nightingale

Step into the woods with these stunning scents…

With signs of autumn all around us, this month we’re embracing the season with scents that remind us of walking in the woods, wisps of smoke on the breeze, and that golden sunlight that streams through the leaves and warms our souls.

Now is the time to delight in that new freshness to the air – or add an extra layer of cosiness via your fragrance – reaching for perfumes that have a more contemplative feel, perhaps, or deeper scents, tinged with spices? Whatever you may choose, it’s a time to make the most of sunnier autumnal days while we can, and savour the best of the season. Which of these could be on your list to try…?

 

 

La Montaña First Light

Picture early morning in the pine woods, a walk at dawn when the mist veils trees with jewelled droplets, gossamer spiderwebs silvered by the chill. Then, slowly, the rosy blush rises over a mountain, the breeze alive with wild herbs, fronds of fennel, a verdant stillness which seems magical. That awed alchemy is bottled, here, to perfection.

From £22 for 10ml eau de parfum lamontana.co.uk

 

 

Maison Margiela Autumn Vibes

Capturing ‘a deep breath of woody autumn air in a bottle” this is a scent that recalls the crunch of leaves underfoot, towering trees in the woods a comforting canopy while you explore, a sense of stillness as the season swings anew. Pops of spices fizz beneath the fir balsam – cardamom, pink pepper and aglow amidst the mossy, snuggly soft base.

£58 for 30ml eau de toilette johnlewis.com

 

 

Goldfield & Banks Wood Infusion

An homage to the perfect beauty of a landscape you’ve fallen in love with, this moss-nestled hug of woods feels lined in silk, being dusted with smooth iris and slicked with a sheen of sandalwood. Inspired by Australia’s heritage-listed Fraser Island, it’s an immediate escape route in a bottle – spray, breathe in, close your eyes and exude the bliss.

£138 for 100ml eau de parfum selfridges.com

Escentric Molecules M+ Guaiac Wood

Taking the ‘your skin but better’ creaminess of that original molecule and adding guaiac wood was genius, ‘It has a gentle ‘cocooning around the fireplace in winter’ feel to it.’ explains Geza Schoen; ‘It’s like emulsified smoke that melts into the Iso E Super.’ Swirling amber-hued rum, this will warm your heart and make those around you utterly swoon.

From £20 for 8.5ml eau de parfum escentric.com

 

 

 

Laboratorio Olfativo ExpLOud

Described as a ‘quintessence of woody notes’, this hums with the power of its presence – a call on the breeze, entwined with woodsmoke, drawing you to the heart of the forest. Sublime layers of scent unravel, a duo of Indian and white oudhs swirling majestically, with bright red berries glistening, a surprising brightness atop resinous patchouli.

£110 for 100ml eau de parfum libertylondon.com

 

Written by Suzy Nightingale

Strictly Scents: Part Two (matching fragrances to all the dances)

Strictly season is hotting up, and we’re scenting all the major dances with fragrances we feel best compliment their unique characters. Don’t forget to read Part One for all the background context of these features, but briefly put, music and fragrance have myriad connections. What’s more, we love mixing cultural references, as it adds to our understanding of scent as an emotive medium!

So, simply decide which dance best sum up your personality, or would match your mood today, and then seek out the perfume we’ve picked to accompany it…

 

 

 

American Smooth – BDK Vanille Leather

The magic of seeing couples glide over the dance floor in this so-sophisticated number never gets old, and we know you’ll be won over by the rich smoothness of the glorious vanilla in this scent, too. But if you avoid gourmands, fear not! Get set to banish all thoughts of it being sickly: this has great depth but glides on skin like a silky caress. Rich, yes, but so, SO chic. Shot through with Indian tuberose, Egyptian jasmine and orange flower, there’s a fizzing sense of excitement from pink peppercorns and a swoony violet to infuse the trail, along with that creamy, dreamy vanilla.

£195 for 100ml eau de parfum harrods.com

 

 

 

Viennese Waltz – Chopard Imperiale Iris Malika

A classic dance style often depicted in romantic films, the sweepingly graceful moves are reflected in this regally arrayed fragrance. Enrobed in purple, the majesty of this Chopard scent is apparent even before the first spritz. Echoing both the colour of the iris flower and the robes associated with royalty, this fit-for-a-Queen fragrance billows wild berries and warm spices borne aloft on a feather-light, powdery cloud of that exceptional orris concrete, garlanded either side by jasmine and ylang ylang. Further spices infuse opulently silky balms and woodiness in the base. One to fall madly in love with, for sure.

£90 for 100ml eau de parfum fenwick.co.uk

 

 

 

Salsa – Jean Paul Gaultier Divine

Overtly feminine in style, this is a blur of boobs, hips and feet sashaying with intent (and filled with happiness!) You’d not be able to do it in the actual corset, but you can definitely feel the vibe wearing this fragrance. Gilded breast cones? Of COURSE it’s a JPG – referencing one of his iconic fashion pieces in fragrant form, it’s sparkly, yet has a satisfying gourmand hit. Envisage sun-warmed skin, now add opulent wafts of white flowers, and a scented surprise where the addictive sweet creaminess of whipped meringue is suddenly shot through with a lip-smacking hint of the salty sea. Breezy yet buxom, it’s an invitation to be the very best, fragrantly fabulous version of yourself.

£66 for 30ml eau de parfum jeanpaulgaultier.com

 

 

 

Argentine Tango – Floris Tuberose in Silk

Surely the most passionate dance of all, this drama-filled spectacle needs a scent that can balance the sheer sexiness with restraint. Teetering betwixt the hip-swivelling sensuality of tuberose and the softness of a rose’s velvet blush, this surprising dive into untamed eroticism is held at bay by the cashmere fluffiness of musk, a warm hug of amber and a dusting of iris. Calmed by these, the orange blossom and jasmine join the white flowers in a more controlled dance than if left to cavort, while camphor’s on hand with the smelling salts for the final dip.

From £30 for 50ml eau de parfum florislondon.com

 

 

Charleston – Vyrao Sun Rae

Need an instant shot of energy? You will with this breathlessly entertaining dance, and wearing this gloriously uplifting scent – infused with ‘a supercharged Herkimer diamond crystal for clarity and to boost energy levels’ – the brilliant Lyn Harris has created her own magic from a ZING! POP! FIZZ! of citrus explosions that feel like you’re being beamed above the clouds with every spritz. Turn on the scented spotlight for a sizzle of turmeric and black pepper, adding ruffled layers of welcome warmth, while bergamot, lemon, and aqueous ginger sparkle like bottled sunshine throughout.

£135 for eau de parfum libertylondon.com

 

 

Couple’s Choices: (a category introduced in 2018 – celebs and their professional dancer partners have a choice of performing either a contemporary dance, a street/commercial dance or theatre and jazz. We’ve chosen a scent for each..)

 

 

Couple’s Choice Contemporary – Bruno Cucinelli Pour Homme

A poetically lyrical style of dance that often incorporates balletic moves and lifts, this dance truly expresses the emotion of the music. The fragrance for this match is just as expressive, while masterfully understated. Paying tribute to the Italian design house’s home of Solomeo with every sophisticated, spice-infused spritz, Olivier Cresp evokes rolling Umbrian hills, an aromatic landscape brought to life via cypress, juniper, clary sage and Nigerian ginger flecked with flinty black pepper. Known for his masterful textures and superb fabrics, Cucinelli’s aesthetic and his homeland are so brilliantly nuanced within the blend: a sense of overlapping complexity that simultaneously feels effortless.

£160 for 100ml eau de parfum harrods.com

 

 

Couple’s Choice Street – Art de Parfum Sabotage

Often introducing a retro dance style to appropriately nostalgic tunes, this dance always puts smiles on the audience’s faces. Similarly, this scent joyously revels in revery, harking back to the 90s as its perfumed point of reference. We’re imagining it worn while dancing to MC Hammer’s ‘U Can’t Touch This’ for extra fun. And this really is fun to wear. It has us pining for the optimism and carefree attitude of that era, which is cleverly evoked here with a boozy Negroni accord, a breeze of spearmint, tuberose naughtily swirled with wormwood, earthy patchouli and a mossy dry-down. It’s ‘da bomb’ (as we liked to say, back then).

£125 for 50ml extrait artdeparfum.com

 

 

Couple’s Choice Jazz – Maison Margiela Replica Jazz Club

The vibrant allure of an illicit after-party in a wood-panelled club is evoked here via a fizz of pink pepper, the brightness of neroli and lemon slinking to the rum-infused fun of the rich heart. There’s a shadowy coolness of vetiver oil from Java, a sense of refinement from the tobacco, and a sensually resinous vanilla base; but it’s the kind of night that will linger long in your memory, and your secret smiles…

£115 for 100ml eau de toilette maisonmargiela.com

 

Written by Suzy Nightingale

Eau de AI – how Artificial Intelligence can help explore your perfume personality

In the Fashion, Fragrance & the Future‘ edition of The Scented Letter magazine [sign up for the FREE online edition here] we explore the myriad ways that Artificial Intelligence is impacting the world of perfumery – from allowing the perfumers to come up with never before dreamed of compositions, building brand new aroma molecules (and predicting how they’ll smell), to more sustainable ways of growing, harvesting, distilling and creating scents, right down to the design and marketing of the perfumes.

 

 

As the AI market grows in leaps and bounds, seemingly daily, we wanted to elaborate on another exciting (and utterly fascinating) use of AI in perfumery: helping YOU choose your next new fragrance.

 

 

We’ve long been proponents of technology aiding customers in this often confusing starting point – decades ago, our Co-Founder Lorna McKay helped set up an in-store computer system to help customers of Liberty’s perfumery seek out their next scents; an idea WAY ahead of its time that (then) printed out suggestions, which The Perfume Society then massively added to and turned into our online Find a Fragrance helper.

Keen to sniff out the latest technology, some months ago, I was lucky enough to be invited by Scent Futurist and consultant, Olivia Jezler, to attend the first European demonstration of an AI system designed by Japan’s SCENTMATIC Corporation. Simply put, they explain:

“Finding a perfume is a challenge. Fragrances are hard to grasp, and expressing our preferences can be tough. KAORIUM by SCENTMATIC is an entirely novel approach to fragrance exploration that decodes the enigmatic world of scents and helps people discover new fragrances intuitively through language. Harnessing state-of-the-art technology, our mission is to deliver olfactory moments of delight.”

Already in-store in some Japanese niche perfumeries, the AI works interactively through a table display. The customer is guided through sniffing some scents based on how they are feeling (or want a fragrance to help them feel) by suggesting some initial scents to ‘blind sniff’ (smell without knowing the name, brand, or ingredients) and asking questions. Narrowing down the possibilities based on your answers then spotlights three scented suggestions from differing houses to seek out in-store – the range suggested being uniquely tailored to the brands each retailer stocks.

 

 

 

“KAORIUM is a unique, innovative AI system that digitises the sense of smell and enables customers to experience fragrances through a digital blind-smelling experience. With KAORIUM, customers can intuitively discover scents by relying on a guided AI-powered olfactory experience that culminates in a poetic reveal of their chosen scents.”

 

My prompt was: ‘River breeze carrying the sound of fireworks’

Fragrances KAORIUM suggested for me:

 

(Restful) The House of Oud, The Time

THOO say: ‘This composition is an invitation to practise introspection: the prelude is Bergamot in an accord with Camomile and the calm of Wormwood, whose warm, woody note shields and reassures. Blue Tea, Iris and Verbena are the throbs of a heart that does not mark the passing of time, but expands it to infinity, wrapping us in a dimension of care and respect. With the expressive force of Cedarwood, Musks and Amber, the base receives the precious, dynamising notes of Black Tea.’

From £33 for 7ml eau de parfum [Exclusive to Jovoy Mayfair in the U.K.]

 

 

 

 

 

(Tranquil) Laboratorio Olfattivo, Sacreste

‘A complex and rich formula, created to give voice to two precious incense notes which immediately tie with Cistus, Elemi and other spicy ingredients which appear on the top notes and on a woody musky base. A sensual and profound incense: a perfume with character.’

£108 for 100ml eau de parfum pulseofperfumery.com

 

 

 

(Lucid) Stora Skuggan, Silphium

‘Silphium (probably of the genus Ferula) was a plant that grew in the area of Cyrene, present day Libya, and was widely renowned as a spice, medicinal herb and perfume ingredient throughout the empires of the classical antiquity. It was praised by Greek philosophers and writers, as well as Roman emperors and cookbook authors.’

£120 for 30ml eau de parfum earlofeast.com

 

I already knew I adored The Time and Sacreste, so these were indeed excellent suggestions, and I’ve since sought-out and rather fallen for Silphium. Quite apart from this being a fun thing to do in-store (who doesn’t like getting things ‘matched’ to them in personality-based quizzes?) AI experiences such as KAORIUM can be a genuinely helpful starting point for both those newer to niche perfumery and overwhelmed by (or nervous to try) the huge selection of scents clamouring for our attention. This absolutely is not to suggest such devices should (or could) put the well-trained and enthusiastic fragrance experts in stores out of a job, rather that it works alongside them – just as the AI programmes perfumers use are an aid to their expertise rather than a replacement for their skills, and emotional understanding of what people are looking for.

KAORIUM say: “…its capabilities are not just for the discovery experience but also for data analysis that can be used for insights and product development.”

So, companies might be able to track what customers are selecting based on their moods, allowing the database to evolve and grow based on realtime experiences. That way, it can learn ever more nuanced suggestions that best meet the needs of actual customers visiting perfumeries and not knowing where to begin: a win-win for everyone!

 

 

Want to learn even more about AI and perfumery?

 

Written by Suzy Nightingale

Goldfield & Banks – the blissful Botanicals series of scents

Dimitri Weber launched his house of Goldfield & Banks in 2016, showcasing for the fist time in the fragrance world the stunning native ingredients of Australia. And WHAT a wonderful treat for all fragrance lovers this proved to be…

 

When he started, Dimitri explained to us, nobody was talking about Australian ingredients at the various trade shows he visited, but ‘…now I notice more people are showcasing and highlighting their provenance, and the big houses like Firmenich and Givaudan are now exploring those ingredients, and that’s so wonderful!’

It was a fragrantly fateful 25 years ago Dimitri first travelled to Australia for a fragrance launch. He’d worked on fragrances in France for over twenty years before that trip that was to blow his mind and shape the course of his scented life and career. A friend suggested extending his trip, seeing as he’d flown for 24 hours to get there, to explore the wilds of the Australian landscape. While there, Dimitri says he totally fell in love with both the place and a special person, eventually moving to Australia and completely immersing himself in the wonderful ingredients he found there.

 

 

 

With this idea of combining the refinement of French perfumery with a hitherto under-explored palette of fragrant ingredients, he was proud to start his own brand to highlight unique materials of incredibly high quality: ‘Some of the farmers we work with are growing their ingredients in such remote locations in Australia that there’s no pollution whatsoever – they are completely pure.’

There are so many scents to adore within their collection – which you can read about along with the full founding story and inspirations of the house – in our page dedicated to Goldfield & Banks; but here we’re going to the Botanicals Series (easily distinguishable with their gilded bottles), beginning with the most recent…

 

Goldfield & Banks Island Lush 

Perfumer: Amélie Jacquin

They say: ‘South Pacific Sandalwood; the epitome of wild tropical beauty. Carnal and bountiful, Island Lush is a sumptuous perfume with a heart of modern woods. A wind of exoticism transports you on a journey to islands beyond the horizon, where radiant spices, powdery orris, vegetal roots and luscious resins envelop smooth wood species.’

We say: This is beguilingly buttery from the get-go, a scents that seems to melt into skin, becoming one with you, as that unique quality of sandalwood – somehow green yet spicy – radiates throughout. The orris offers a powdery finish which melds the supple softness of the leather to the grassy cool of vetiver and richly unctuous resins in the base.

Botanicals & Essences in Island Lush:
Sandalwood South Pacific
Sandalwood Australia
Bergamot Italy
Pink Pepper
Nutmeg Indonesia
Agarwood
Ginger
Geranium Egypt
Guaiac Wood Paraguay
Cedar Wood Texas
Patchouli Indonesia
Vetiver Haiti
Benzoin Laos
Leather

£180 for 100ml pure perfume harrods.com

 

 

Goldfield & Banks Purple Suede

Perfumer: Ilias Ermenidis

They say: ‘An olfactory imagination expressing the scent of aromatic fields of sunburnt lavender, where blossoms are crisped by the fierce heat of the sun. Paired with the scent of rust-coloured saddles, this sensual perfume reveals a distinctively rich and dry sillage. A contemporary and unexpected take on lavender and leather.’

We say: Intensely aromatic, this is a lavender so pure (flourishing in Tasmania’s unspoilt landscape) that we swear we feel better simply smelling it. Definitely not the dusty, fusty lavender you may have previously experienced, within Purple Suede it feels rich, luxurious, even decadent in its herbaceously surprising, oakmoss-swathed softness.

Botanicals & Essences in Purple Suede:
Lavender Tasmania
Pink Pepper Reunion Island
Hyssop Flowers France
Woodleather
Patchouli Indonesia
Oakmoss
Civet
Amber
Oud

£180 for 100ml pure perfume harrods.com

 

Goldfield & Banks Silky Woods

Perfumer: Hamid Merati Kashani

They say: ‘The perfume is a more subtle, luxe and modern interpretation of agarwood (also called oud). One that is delightful to wear on any occasion and which offers a sensation of a distinctive gourmand and musky fragrance on a silky smooth skin.’

We say: If a fragrance can ever smell like liquid gold, this is it – a smooth, molten swoon of Australian sandalwood, harvested sustainably for the first time in the Daintree Rainforest in Tropical Queensland. Spiced with a tingle of saffron, swirled with smoked vanilla and the hug of tobacco leaves in the trail, it’s an all-day (and night) wrist-sniffer, for sure.

Botanicals & Essences in Silky Woods:
Agarwood Tropical Australia
Cinnamon Ceylon
Tobacco Leaves
Ylang Ylang Madagascar
Vanilla Tahiti
Sandalwood Australia
Incense

£180 for 100ml pure perfume harrods.com

Written by Suzy Nightingale