What to Wear to… your wedding? Perfect perfumes matched to you

What fragrance to wear to your own wedding can suddenly strike fear – so much time is given to choosing the outfits, guest list, table settings and even the colour of the bows for the back of the chairs, that the special scent for the day can be overlooked. And that’s a real shame, as nothing will transport you back to the feeling and memories of the big day faster than sniffing the fragrance you or your loved one wore. It truly is a form of magical time-travel in a bottle, and so selecting the right one really is important.

You might think, well I’ll just wear my normal ‘signature’ scent. Or something else you often wear. But would you traipse up to your wedding dressed in whatever happened to be clean in the wardrobe (which you wear every day to work / the gym / any old weekend)? Don’t confuse the memories – treat yourselves to a new fragrance that will encapsulate the day for you, forever.

So, how on earth should you go about choosing the perfect scent for your ‘big day’ (or any special occasion) anyway? Follow our finding your perfect wedding scents to create an olfactory memory that will last a lifetime…

 

 

 

Where to Start?

Type the name of a fragrance you already know you love into our so-clever Fragrance Finder, and we’ll immediately suggest six new scents we think you’ll fall for! These suggestions are based on a genius algorithm that uses specific characteristics, not just similar note, set by the perfume houses themselves.

Fragrance Consultations

Need some in-person advice? Book a bespoke fragrance consultation as a couple (or on your own if you prefer) – we’ve listed seven scent sittings for you try, and many are completely free, so what do you have to lose?

 

 

 

 

Testing New Fragrances

– It’s vital to live with a fragrance for several hours (better still – an entire day) on your skin. That scent you spritz and immediately fall for may turn into something less than loveable as the notes develop.

– The very best way to try is in the comfort of your own home, with zero pressure. Scroll down to our hand-picked selection of samples for you try, below (they’re perfect for bridesmaids gifts and wedding favours, too!)

– Try not to test more than a few (up to five) fragrances at one time, because too many at once = a muddle (and you’ll likely forget which is which, anyway!)

– Following on from the previous point, when testing a fragrance in store, be sure to write down the name of it on a blotter or jot down your thoughts, and where you tested it, on your phone. By the time you get home a pile of random bits of scented paper will mean nothing to you!

Making it Last…

The fragrance (and the marriage, obvs!) Whatever fragrance you choose, one thing is for sure: if you want it to last from the minute you leave the house until the moment you slide beneath the sheets that unforgettable night, you’ll want to ‘layer’ your fragrance on: the bath oil, the body lotion, perhaps a dusting of the matching body powder, the whole works – and of course, your chosen fragrance itself, a technique which will ‘time-release’ the notes, as you warm up and cool down over the day.

Fragrant Themes

When you find a fragrance you love, consider following the fragrant theme through to your floral arrangements – using some of the floral notes as actual flowers, being inspired by the colours, getting mini-versions (to give as bridesmaid gifts, wedding favours or table gifts), and matching scented candles to use for table decorations.

 

 

 

 

Samples to Try at Home…

 

 

Bursting with exciting and vibrant fragrances from cutting-edge niche scents to beautifully luxurious designer names, this is a collection for those who really want something different on their big day. From the reassuring hugs in a bottle to luminescent soul-uplifting scents and all manner of essences to indulge your mind, body and soul, it’s a box to savour.

Exquisite Essences Discovery Box £23 / £19 for VIPs

 

 

 

An utterly delectable range of luminescent, characterful scents, this stunning portfolio of perfumes is a veritable box of delights to discover for nomads, free-spirits and all those who love beautiful, clasically composed yet contemporary scents. Close your eyes and bask in these (perhaps they’ll suggest a honeymoon location, too…?)

Sana Jardin Discovery Set £30

 

 

 

Dreaming big, the concept of this curation was built around intentions, resolutions, promises and fantasies – encapsulated in fragrant form via an incredible selection of fragrances from artistic, independently owned houses. Featuring some ultra luxe and rising star perfumer’s creations, this is one to truly reach for the stars with every scent.

Dream Scents Discovery Box £27 / £23 for VIPs

 

Create your own bespoke fragrance experience with this fabulous selection, where each eau de parfum is a top, mid, or base layer. Specially created to either wear alone, or layer to create your perfect blend, the combinations are incredibly fun to explore, but cards within each box offer inspirations and guides to begin to your own scent experiments.

Experimental Perfume Club £32

 

A dazzling collection specially put together to help bring you confidence and sparkle; and of course to help you to discover your absolute perfect wedding scent! Comprising head turning, show-stopping fragrances & an indulgent hand cream, you’ll definitely be in party mood: spritzing these will have you popping the Champagne corks in no time!

Time to Shine Discovery Box £30 / £26 for VIPs

 

 

In the French Riviera collection, Alex Simone explores the idyllic moments of a perfect day in Monaco, each scent capturing a differing moment, bottling the quality of the light from sunrise to sunset. For full-on romance on your perfect day, you’re sure to find the moment for you, here – precious memories to make in a succession sensory snapshots.

Alex Simone French Riviera Discovery Set £21

 

 Written by Suzy Nightingale

Scenting Bridgerton Season Two

For those of you missing Bridgerton and already wishing a new series would be delivered faster than one of Lady Whistledown‘s infamous newsletters, we present to you a themed scenting of some of the major characters in season two of Netflix’s smash-hit show. And if you’ve not yet succumbed, fear not, dear readers – it’s all scents and NO spoilers at Perfume Society Towers. So, pull on your best gloves (fragranced, of course) and get out your feathered fans for an aristocratic olfactory romp…

 

 

Simone Ashley as Kate Sharma

Fesity and fabulous, Kate’s main motivation is the happiness of her younger sister, Edwina, and she doesn’t suffer fools gladly (Anthony Bridgerton very much included). Clever, witty, often hot-headed and a brilliant horsewoman who does things her own way, we feel she’d love the simmering sensuality of Bascule. Succulent peach juice sizzles on hot leather, tobacco frottages smouldering hay while a hint of saddle-soap, lily of the valley and cut grass beckon a bath (following a torrid tumble, or a quick gallop in the park, perhaps?)

Sarah Baker Parfums £80 for 50ml eau de parfum

 

 

 

Charithra Chandran as Edwina Sharma

Utterly charming, Edwina’s often underestimated because of her kind nature. Enthralled by society’s welcome, and in thrall to her much-loved older sister’s wishes, there could be no better match than Delina. A sparkling rose leads the dance – swiftly followed by delicate facets of lily of the valley and peony. Lychee, rhubarb and bergamot beckon a hint of nutmeg swirled in vanilla, twirling through gauzy white musk and cashmeran. An invitation to follow your true heart…

Parfums de Marly Delina £210 for 75ml eau de parfum

 

 

 

Adjoa Andoh as Lady Danbury

Lady Danbury is highly respected wherever she goes, holding many of society’s secrets and always a trusted confidante. Stopping people in their tracks for decades, now, the opulent rosiness of Portrait of a Lady is shot through by piquant berries, rich sandalwood woven with resinous ripples of patchouli musk, amber and benzoin. Equally unmistakeable and unforgettable, this lady is gloriously unique, powerfully projecting and with an enormous heart.

Frédéric Malle Portrail of a Lady £172 for 50ml eau de parfum

 

 

 

Golda Rosheuvel as Queen Charlotte

Queen consort and wife of King George III, Queen Charlotte is always dignified, commanding respect and great loyalty in her subjects, but that’s not to say she doesn’t hold some secrets of her own (soon to be revealed in a spin-off series!) Deserving of a truly regal fragrance, the always-poised elegance of 1872 Feminine is beautifully balanced with crisp citrus atop the intense bouquet of rose de Maï, (often called the ‘Queen of flowers’) and a reassuring woody base.

Clive Christian Original Collection 1872 Feminine £250 for 50ml eau de parfum

 

 

 

Ruth Gemmell as Violet Bridgerton

Refined and warm-hearted, the Dowager Viscountess is the calmly assured matriarch of the Bridgerton family trying to keep their social standing and her children in check; and with eight head-strong offspring she certainly has her work cut out for her. We believe she’d find great comfort in the classic beauty of April Violets – a luminescent abundance of dewy violet leaves rose petals with delicate white peach, all becommingly dusted with orris and honeyed, luminous mimosa.

Yardley London April Violets £15.99 for 125ml eau de toilette

 

 

 

Jonathan Bailey as Anthony Bridgerton

Burdened by grief, and his well-meaning but misguided attempts to assume the mantle of patriarchal perfection; Anthony obstinately careers between his true (passionate) nature and what high society expects. As the heart of the family tree, we think he’d benefit from the grounding nature of Quercus (Latin for oak), a true classic with a vibrant zing of lemon and basil Cologne freshness, with a warmer, woody and soft moss-swathed base (once you get to know it).

Penhaligon’s Quercus £65 for 30ml eau de Cologne

 

 

 

Claudia Jesse as Eloise Bridgerton

Strongly self-willed, unpredictable and often unruly, Eloise very much does things her own way. Finding the false politeness of high society utterly vile (and most of its members utterly vapid) she’s happier reading a book than dancing, and discovers her voice through subversive feminist literature. Her perfect perfume is Not a Perfume – a scent made from a single ingredient: cetalox. Zero florals or flounce, think warm, clean woodiness, your skin but better.

Juliette Has a Gun Not a Perfume £90 for 50ml eau de parfum

 

 

 

Luke Thomson as Benedict Bridgerton

Artistically spirited and with a yearning for something more meaningful than glamorous but vapid parties, Benedict is keen to give himself over to his bohemian soul. Endearingly sensitive, he would be well-suited to the expressive yet enigmatic This is Not a Blue Bottle 1.1 (inspired by the Magritte’s surrealist painting). Bubbling bitter orange gives way to a heart honey-drizzled geranium, resting on an hypnotic ambered-musk base that resonates with rich patchouli.

Histoire de Parfums This Is Not a Blue Bottle 1.1 £36 for 15ml eau de parfum

 

 

 

Luke Newton as Colin Bridgerton

Following his heart rather than listening to sense, Colin often comes a cropper and ignores what’s under his nose. Recently returned from Greece, Anthem will remind Colin of his travels, hailing from a Greek fragrance house and inspired by the history and rich mythology of Ancient Greece. A gilded glow of saffron illuminated by zesty lemon feels like wearing sunshine, ylang ylang and rose a reminder of romantic idealism and a spicy silage to tingle temptations

Manos Gerakinis Anthem from £45 for 10ml eau de parfum

 

 

 

Polly Walker as Lady Portia Featherington

Determined to make good for her family (and herself), Lady Portia bursts into a room with all eyes on her, and often dressed in eye-popping colours. Sopoudrage is a a magnetic and vibrant composition that often surprises – the seemingly classic combo of rose and iris are beautiful but chilled at times, their contrast walzing to a harmony of brightness, here, dusted with powder for a truly lasting finish that’s way ahead of its time and cannot be ignored.

La Maison J.U.S Sopoudrage £165 for 100ml eau de parfum

 

 

 

Nicola Coughlan as Penelope Featherington

Clever, curious and treadling lightly through society (always lingering on the edges of a room), Penelope seeks solace in her close friendship with Eloise (and her deep yearning for Colin) Bridgerton. Woody has the soft paperiness of parchment lingering in the background, a whisper of a scent, with a soft cashmere hug and delicious chocolate beckoning you closer; while smoked leather, vetiver and myrrh suggests deep secrets soon to be spilled…

Olfactive O Woody £60 for 30ml eau de parfum

 

Written by Suzy Nightingale

Fragrances For… A Return to Happiness

We’re perhaps used to thinking of lily of the valley as a very traditional (even, whisper it, old-fashioned) perfumery ingredient, yet so many modern classics and contemporary perfumers use lily of the valley to magnificent effect in their compositions. We chose this symbolic flower – meaning ‘a return to happiness’ – eight years ago as our kind of unoffical emblem, and at our birthday launch we gave a precious beribboned posy as a gift to loved ones and fragrance industry friends.

If perhaps the stunning Guerlain Muguet 2022 we wrote about on the 1st of May was beyond your means, have a wander through these lily of the valley scents – yours to re-discover, or fall in love with afresh this spring…

 

 

 

MEMOIZE LONDON
ROSE LUXURIA
‘The essence of ultimate want and desire’ this intoxicating take on lily of the valley thrusts it betwixt a soapy rose, and creamy magnolia for skin-like sensuality, while orange flower and powder soft orris remind us of true romance. Fall in love with the floral bouquet, fall deeper for the warm, amber-rich base drizzled with benzoin, cushioned by velvety moss and rolled in precious musk and woods. Light and darkness juxtaposed to licentious yet luminescent effect!
£227 for 100ml Extrait de Parfum
perfumesociety.org

 

 

 

 

DIOR
DIORISSIMO

An eternal classic lily of the valley launched in 1956, according to Christian Dior, Diorissimo is the perfume of Edmond Roudnitska’s spirit, or, “the scented expression of his soul”. Green leaves and bergamot bring energy to the flower, while lilac adds further spring-like hopefulness. Sunlit jasmine, lily and ylang ylang beam becommingly as the gentle animalic purr of the base prevents this beauty being too cold and cut from marble.
£69 for 50ml eau de toilette
dior.com

BVLGARI
Rose Goldea Blossom Delight
Swapping out heavier scents for fresher fragrances feel like a proper escape from winter, an exuberant change in the weather here evoked by the delicacy of lily of the valley, powdery peony and a kiss of musk. This pretty bouquet is further refreshed ‘by incorporating the freshness of the rosebuds at sunrise, embraced by just-picked spring flowers.’ We’re dropping down the denier scale in olfactory form, wearing this joyous ode to spring.
£65 for 50ml eau de toilette
bvlgari.com

 

YARDLEY LONDON
LILY OF THE VALLEY BODY MIST
A charming bouquet that always makes us think of traditional English picnics in the woods, here Yardley entwines the heritage of their name and these delicate yet powerfully-fragrant flowers with a surprising note of juicy pear to add a modern twist on a traditional theme. Freesia and musk add a further layer of richness to this lighter spritz of a posy, perfect for layering while maintaining your skin’s moisture levels in the most elegantly fragrant way.
£6.99 for 200ml body mist
yardleylondon.co.uk

 

 

 

EIGHT & BOB
ANNICKE 1

Perfumer Albert Fouquet’s life was turned upside down one evening in the French Alps, where he attended a high society soirée and was introduced to the strikingly beautiful Annicke. Now this collection has been created as a contemporary tribute to his love, the first fragrance marrying lily of the valley, rosy notes of peony and intoxicating jasmine. Sparkling mandarin cuts through the heart, white musk and driftwood soothing the passion.

Try a sample in the Annicke Fragrance Discovery Set: £20 for 6 x 2ml eau de parfum

 

 

COLLEZIONE PRIVATA BY VALMONT
Collezione Privata Just Bloom
For the fourth fragrance in the collection, we’re presented with a stunning bouquet of white flowers, traditionally a symbol of femininity but chicly paired back, here, allowing the blossoms to fully bloom. CEO Sophie Vann Guillon’s favourite flower happens to be lily of the valley, so joyfully evoked in the top notes, and complemented by the creamy exoticism of gardenia in the heart. Finally caressed by the ethereal woodiness of ambergris, it’s a sun-dappled delight.
£230 for 100ml eau de parfum
harrods.com

 

 

 

CHANEL
N°19
Sparkling and vibrant with every elegant spritz, it’s daringly green but still supremely wearable. The snapped-stalk freshness of galbanum is balanced with soft, powdery iris, heady ylang ylang tempered by a shiver of spring air in lily of the valley and luminescent rose. Exciting and immediately mood-lifting, if N°5 wasn’t for you, try this joyously energising fizz of freshness as a pick-me-up.
£107 for 100ml eau de toilette
chanel.com

Floral Street & World Earth Day – from plastic coffee cups to award-winning perfumes

Putting sustainability at the heart of their scents is not only for World Earth Day at Floral Street – their award-winning reusable, recyclable and biodegradable pulp fragrance box now contains 20% upcycled coffee cups, giving new life to previously unrecyclable waste, every single day. They’ve already upcycled 350,000 used coffee cups to date – proving you can have beautiful and sustainable packaging that is kinder to our planet, while still enjoying fabulous (and now multi award-winning) fragrances.

Founder Michelle Feeney explains…

‘There’s too much beauty packaging in the world already, particularly from fragrance brands. I get so frustrated with the amount of cellophane wraps and bottles that are not recyclable.

When I decided to create Floral Street, I was never in any doubt that it would be a sustainable beauty brand. I thought it was an opportunity to make a statement and do things differently in fragrance. I want to do good for the planet.

We are sustainable every step of the way, from the ingredients right the way through to the packaging. With ingredients, I care about our suppliers and growers being treated ethically. I know that I can ring Robertet (the perfume house that we partner with) and ask exactly where an ingredient is from and how it was farmed. They are experts in sustainable raw, natural materials

 

 

I’m so proud of our pulp cartons, which house our scents. They are 100% compostable, reusable and recyclable. That’s an industry-first. Created in under a minute, they use less energy, with waste water being cleaned and recycled and any waste pulp composted at local farms. Our packaging is printed with vegetable and soy-based inks, and the card and glass fragrance bottles are widely recyclable.’

‘We get it.’ Michelle continues: ‘You love fragrance, but you don’t feel so good about all the packaging that comes with it. We feel the same so, we made it our mission to create a totally new way to house your perfume, a way to deliver it to you without using the same amount of energy or incurring the same amount of waste.

 

 

We did it. Each floral street fragrance comes tucked inside a groundbreaking pulp carton with an embossed lid, made from recyclable paper packaging and held together with a re-usable brightlycoloured band. We’re proud that we can offer a totally recyclable and biodegradable box – a first for the world of fragrance…’

Cruelty free, ethically souced and vegetarian and vegan friendly, Floral Street prove that perfumistas can care for the planet while still enjoying fine fragrance. Read even more about their ethos in our page dedicated to this forward-thinking fabulous house

Easter Egg Hunt to Win Delicious Perfume Prizes!

We’ve set a fragrantly themed trail of clues to lead you around our website to the most delicious perfumed prize – simply follow your noses, find the hidden easter eggs and one lucky winner will receive TWO stunning scents from British niche fragrance house, Olfactive O.

One lucky winner will win 2 x 30ml bottles Olfactive O fragrances: Gourmand & Skin. Everyone’s skin is unique – this fragrance works with your body to create a scent of your own. Gourmand, meanwhile, is a rich, indulgent fragrance with notes of vanilla and dark chocolate that we associate with Easter. Why not try layering, creating a new, deeper, intoxicating perfume that becomes your signature…? However you choose to use them, we know you’re going to adore indulging!

 

 

How to hunt:

Simply read the clues and set off in search for all the colourful eggs pictured below (FIVE in total) scattered across our website, then enter your details below telling us the location of each egg. Closing date: Friday 22nd April 2022 Midnight GMT. Good luck!

 

Easter Egg Hunt 2022

  • We only use your phone number to contact you in the event of you being a winner.

Clues to Easter Egg Locations (all to be found on our website)

1. This ‘foodie’ fragrance family smells of sweet temptations like chocolate, caramel and cupcakes…

2. A perfumer who created Mugler’s Angel (which began the sweet scent trend), this nose wishes he could have created a fragrance for Napoleon.

3. Sweet, nuzzleable and delectably comforting, this creamy ingredient is a key base note in Olfactive O’s Gourmand fragrance (and often found in ice-cream).

4. This novel, by Kathleen Tessaro, is called something that many fragrance-lovers become!

5. An historical era which is sometimes called ‘the age of enlightenment’ and saw the start of ‘the spice trail’…

 

The competition closes midnight Friday 22nd April 2022 GMT. One winner will be chosen at random and contacted via DM through the Perfume Society Instagram account. We will not contact winners before the closing date via any external accounts. Please do not accept accounts claiming to be us. The winner will receive two Olfactive O fragrances: Gourmand 30ml & Skin 30ml. The chocolate eggs in the picture are for illustrative purposes only and are not part of the prize. Due to postal restrictions, the competition is for UK residents only.

Terms & Conditions
By entering this competition you are agreeing to our terms and conditions and are giving consent for the Perfume Society to contact you by email for marketing purposes. You can unsubscribe at any time by using the link at the foot of any email. Please see our Privacy Policy for how we care for your information.

Fragrances For… Welcoming Spring

The turning of the seasons is the perfect time to explore a new scent, to draw a metaphorical line under the colder months behind us and look forward to brighter days in fragrant form! Spring can be beautifully welcomed-in with these softly blossoming (and blooming lovely) recent launches. Which would you like to try, first, we wonder…?

COLLEZIONE PRIVATA BY VALMONT
Collezione Privata Just Bloom
For the fourth fragrance in the collection, we’re presented with a stunning bouquet of white flowers, traditionally a symbol of femininity but chicly paired back, here, allowing the blossoms to fully bloom. CEO Sophie Vann Guillon’s favourite flower happens to be lily of the valley, so joyfully evoked in the top notes, and complemented by the creamy exoticism of gardenia in the heart. Finally caressed by the ethereal woodiness of ambergris, it’s a sun-dappled delight.
£230 for 100ml eau de parfum
harrods.com

CHLOÉ
Nomade Eau de Parfum Naturelle
Celebrating ‘the merging of cultures and the poetry of encounters’ this new, 100% natural origin evocation is an olfactory exploration that whisks us to distant landscapes as dusk falls. Bergamot breezes its zesty freshness over sandy dunes, Egyptian jasmine absolute’s joyful glow meets the addictive smoothness of succulent date accord, rippled with creamy sandalwood and vanilla. It seems to billow hopefulness, somehow: soothing memories of skin still warm from a day’s adventures.
£54 for 30ml eau de parfum
lookfantastic.com

 

BVLGARI
Rose Goldea Blossom Delight
Swapping out heavier scents for fresher fragrances feel like a proper escape from winter, an exuberant change in the weather here evoked by the delicacy of lily of the valley, powdery peony and a kiss of musk. This pretty bouquet is further refreshed ‘by incorporating the freshness of the rosebuds at sunrise, embraced by just-picked spring flowers.’ We’re dropping down the denier scale in olfactory form, wearing this joyous ode to spring.
£65 for 50ml eau de toilette
bvlgari.com

CREED
Wind Flowers
Inspired by the flowing movements of a dancer, this feminine fragrance feels like a handful of petals tossed to the breeze. Indian jasmine and Tunisian orange blossom are twirled with a peachy softness, the perfumer adding a further flurry of jasmine sambac, tuberose and the fruity notes of the Centifolia rose into the fragrant ballet. Orange blossom blankets the base, with a delicious praline that swirls to a finale of hushed musk.
£260 for 75ml eau de parfum
creedfragrances.co.uk

GABAR
Ground II
‘We’re rooted in Myanmar and made for the world,’ the founders of this niche house rather beautifully explain, and the inspirations are firmly planted there, too. Based on traditional La Phet (tea leaf salad) and Thanaka (tree bark) the verdant crunch of stalks is seamlessly stirred into dough-like orris, fig, saffron and sandalwood silkiness that had us burying our noses in our wrists. A majestic oudh, patchouli and vetiver trail truly feel grounding, hours later.
£120 for 50ml eau de parfum
gabarmyanmar.com

 

Jasmine Awards Finalists 2022 announced (read the plethora of perfume pieces here!)

At a time we’re all hanging on to every scrap of good news, we had reason to squeal with true joy when The Fragrance Foundation announced this year’s Jasmine Awards Finalists

Often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which amidst celebrating the industry as a whole, The Fragrance Foundation also take time to give thanks to those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up again this year with SEVEN nominations, and even more proud to be sharing that space with so many talented individuals.

Here are the pieces that are in the running – we’ve put a link to each article so you can read it in full, something we’re so happy to be able to do with The Scented Letter Magazine now, having taken the decision during lockdown to make this publication available to everyone. Happy reading!

Celestial Scents (Literary Award) Suzy Nightingale – Suzy Nightingale, The Scented Letter Magazine 

What IS a Fougère? Pteridomania & the Frenzy for Ferns (Practical Guide Award) – Suzy Nightingale perfumesociety.org

Let Us Spray (Practical Guide Award) – Suzy Nightingale, perfumesociety.org

Give Me Strength: perfumes for a post-lockdown pick-me-up (Short Piece Award) – Suzy Nightingale, perfumesociety.org

When Soap Equals Hope (Literary Award) – Josephine Fairley, The Scented Letter Magazine 

The Year the World Discovered the Sense of Smell (Literary Award) – Louise Woolam, The Scented Letter Magazine

#smellfie 2021 (Creativity) – The Perfume Society Team, Instagram / The Scented Letter Magazine 

The Jasmine Awards 2022 shortlist announcement was part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations, the Jasmine Awards ceremony itself is due to be held in May with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.

Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have made the finals, and are especially honoured to be among such great names in the industry. Cheers!

Creativity
Publication Journalist Article
Instagram Alice du Parcq ‘Desert Island Spritz’ InstaLive with Adam Reed.
Instagram Alice du Parcq ‘Desert Island Spritz’ ‘Party Special’ with Sali Hughes.
Rakes SENSE Victoria Gaiger Making an Impression.
Stylist Magazine Shannon Peter Up, Up and Away
The Perfume Companion Sarah McCartney & Samantha Scriven The Perfume Companion
Instagram The Perfume Society Smellfie 2021

Literary Piece

Publication Journalist Article
Rakes SENSE Victoria Gaiger Master of Molecules
Rakes SENSE Beatriz Zimmermann Take Courage
The Scented Letter Josephine Fairley When Soap Equals Hope
The Scented Letter Louise Woollam The Year the World Discovered the Sense of Smell
The Scented Letter Suzy Nighingale Celestial Scents
The Stack World Viola Levy Do you smell expensive
Practical Guide
Publication Journalist Article
Glamour Magazine Alice du Parcq How to make your perfume last longer, if you’re sick of scent fading by lunchtime.
perfumesociety.org Suzy Nightingale What IS a fougère? Pteridomania & the frenzy for fern fragrances.
perfumesociety.org Suzy Nightingale Let us Spray.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : Exhilaration in a bottle, the mood busting power of citrus.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : The New Rose Revival.
Women’s Health Ingeborg van Lotringen Scent and Sustainability.
Short Piece
Publication Journalist Article
Beauty Matter Carla Seipp Is AI Threatening the Role of the Perfumer?
elle.com/UK Fiona Embleton Slow Scent – Upcycled Fragrances are the New Movement in Sustainable Perfume.
Glamour Magazine Alice du Parcq These alternative summer fragrances get better and better as your skin heats up in the warm weather, and they won’t disappear in minutes.
Harrods Magazine Olivia de Courcy Pure, Not Simple.
meatfortea.com Nicola Thomis Nosings.
perfumesociety.org Suzy Nightingale Give Me Strength: perfumes for a post-lockdown pick-me-up
Rising Star
Publication Journalist Article
Escentual.com Kate Avetoomyan +A173The Fragrance Innovations Of The Future.
Harrods Magazine Ella Crosbie Elevated to a Fine Art.
Medium, Originality, Imitation and Flankers Marie Krnakova Creativity Behind Perfumes in Antiquity.
Rakes SENSE Haydn Williams High Culture – When Art Meets Scent.
Rakes SENSE Saskia Gaiger Scents through the Pages.

 

 

 

Get #smellfie ready for International Fragrance Day – Monday 21st March!

Get your #smellfie ready to post on Monday 21st March to celebrate International Fragrance Day and you could be in with a chance of winning a NEW Seasonal Scent Subscription Box PLUS a fragrance bundle worth over £300. [Competition only open to U.K. residents because of postal restrictions, sorry!]

Ever since we first came up with the #smellfie concept (SIX years ago, now!) we’ve been asking people to celebrate their favourite fragrances on this day, with bloggers, celebrities and perfume lovers from around the world getting involved by posting. Because it’s not about competing (although of course the prizes are lovely) – it’s about showing how much fragrance truly means to us, and sharing that perfume passion.

We know how fragrance can make us feel brighter in difficult times – so show us which scent you’re wearing with your #smellfie!

What is a #smellfie? A selfie with your favourite fragrance. It’s that easy.

 

 

 BE AS FUN & CREATIVE AS YOU DARE!

In past years, some people have gone to town and dressed in all manner of incredible costumes or celever shots, but they don’t have to be complicated – we just love seeing your faces and hearing a little bit about why you chose that fragrance.

 

 

How to post on MONDAY 21st March 2022:

On Instagram: hashtag #smellfie and tag @theperfumesociety in your photo

On Facebook: hashtag #smellfie and tag @ThePerfumeSociety in your photo

On Twitter: hashtag #smellfie and tag @Perfume_Society in your post/photo

 

After all the images are in, we’ll be choosing our top 3 favourites. Every winner will receive The Perfume Society’s NEW Seasonal Scents Subscription. The OVERALL winner will receive a subscription AND a fragrance bundle worth £300. Now that should put a smile in your #smellfie, eh?

We can’t WAIT to see which fragrances you choose for your #smellfie on Monday, March 21st! – don’t forget to use that hashtag, and tag us to make sure we see them all. Until then, we’ll be wondering which of our scents to choose…

By Suzy Nightingale

Fragrances For… Hanging on to Hope

With the world in turmoil and so much uncertainty it might seem, to some, an act of ‘frivolity’ to turn to fragrance. But we know – and we hear from you all the time – how important scent can be at times of extreme stress. Rising sales in personal and home fragrance attested to this during lockdowns, and so we offer a spread of recently launched scents that can help soothe frazzled nerves, remind us of happier times and, most importantly, give us hope…

 

 

 

MAISON MARTIN MARGIELA
Replica When The Rain Stops
As if the name wasn’t evocative enough, this is fresh air, bottled: the scent of flowers and leaves, after a summer rainstorm, via bergamot, nose-tingling pink pepper, an aquatic accord, Isparta rose petal essence and jasmine, on a base that hums with pine needle oil, the dampness of moss, and Bali patchouli. Crystal-clear in colour – like the rain-washed air it evokes – this has us believing that the storm clouds are beginning to part, at last.
From £49 for 50ml eau de toilette
selfridges.com

MOLTON BROWN
Delicious Rhubarb & Rose
Celebrating ‘home is where the heart is’, Molton Brown showcase a duo of star ingredients often grown in our own gardens, much beloved by us Brits. Perfumer Vanessa Prudent conjures comforting childhood memories of baking, a sprinkle of sugar and pink pepper dusting rhubarb’s crispness, the leaves swagged by armfuls of soft pink roses. Marrying crisp fruitiness to the cedar muskiness of the base via silky cream ribbons, it’s an elegant reverie, bottled.
£85 for 100ml eau de toilette
moltonbrown.co.uk

 

TO THE FAIREST
ODRE COSMIQUE
Inspired by ‘the magic and connectivity of the cosmos’, this gender-neutral scent opens with unusual notes of cool, silvery cardamom and calming water lily. Shimmering like the night sky, the sparkle hushes to a warmer base of soothing sandalwood, rippled through with the addictive nature of the chocolate cosmos flower. Gourmand-shunners need not worry, this is no ‘foodie’ type concoction – it feels far more sophisticated than that; a subtle addiction, if you will.
£85 for 50ml eau de parfum
tothefairest.com

 

 
EMPORIO ARMANI
Stronger With You Only
Chock full of assured suaveness, the character of the beloved original juice is allowed to shine through but there’s a zing up top with a generous squeeze of grapefruit. Meanwhile, an extra dose of freshness is granted by aromatic lavender and geranium in the heart. An intriguingly smoky is joined by a chestnut accord that’s sugar-coated yet still masculine. It feels like having your favourite jacket re-made in a differing material: the perfect fragrant fit.
£54 for 50ml eau de toilette
armanibeauty.co.uk

 

 

GABAR
Ground II
‘We’re rooted in Myanmar and made for the world,’ the founders of this niche house rather beautifully explain, and the inspirations are firmly planted there, too. Based on traditional La Phet (tea leaf salad) and Thanaka (tree bark) the verdant crunch of stalks is seamlessly stirred into dough-like orris, fig, saffron and sandalwood silkiness that had us burying our noses in our wrists. A majestic oudh, patchouli and vetiver trail truly feel grounding, hours later.
£120 for 50ml eau de parfum
gabarmyanmar.com
 

International Women’s Day – celebrating female founders of fragrance houses

Celebrating International Women’s Day, in previous years we’ve flagged up female perfumers who’ve shaped the scent world. For 2022 we wanted to give a particular high-five to some amazing women who’ve founded and continued to successfully run some of our favourite fragrance houses, during what has been one of the most challenging periods for retail – and the world! – in history.

So, let’s raise our glasses and support just some of these incredible and entrepreneurial women who strode their own paths in the world of perfume

 

Imogen Russon-Taylor – Kingdom Scotland
From a distinguished career in the aromatic world of Scotch whisky, Imogen founded Scotland’s first fragrance house. Using perfume to share old narratives in new ways, tapping into the rich stories associated with perfume and natural ingredients, she’s also inspired by the Arctic explorer and Scottish botanist Isobel Wylie Hutchison – a woman ahead of her time, whose own tale inspired one of the initial trio of fragrances, Albaura.

 

 

Kate Evans – Angela Flanders
‘I’ve inherited this incredible legacy and I want it to live on,’ Kate Evans explains, having been bequeathed the award-winning London perfumery her mother, Anglea Flanders founded. Angela was a fragrant phenomenon: an utterly incredible woman with a life-long passion for perfume, who was still working – and creating beautiful scents – into her eighth decade. A costume designer turned interior designer turned perfumer, she passed her knowledge of ingredients and exquisite sense of style to Kate, who proudly continues at their Columbia Road boutique.

 

 

Amanda Connock – Connock London
Born of a love and respect for ‘nature, native folklore and family’, Amanda’s parents supplied hare to find ingredients to the perfumer industry – growing up surrounded by the world of scent, ‘‘I would sit in Dad’s office while he worked and smell the different bottles of fragrance on his desk’ she remembers. Blending samples and making bath salts as a child progressed to earning a business degree. Only four years after joining the family company, sadly her father died, but Amanda’s perfume passion blossomed afresh within her own fragrance house.

 

 

Marina Barcenilla – AromAtom
Part perfumer, part Space Scientist, having won awards for her aponymously named perfume house; after completing her studies in Planetary Science and Astronomy at the University of London, Marina created the house of AromAtom, because ‘As a Planetary Scientist and Astrobiologist I have thought deeply about what kind of strange and alien experiences humans might have on another planet. As a Perfumer, I know that memories and olfaction are intrinsically linked, and I have always found it easier to express my deepest thoughts and emotions through fragrance…’

 

 

Tonya Kidd-Beggs – Stories Parfums
A full-time mother of four, with two boys and twin girls to keep her busy, Tonya’s family played a significant role in her scent story: the twins inspired the brand name, that Tonya explains, ‘…pays tribute to the stories that shape our lives, from pain to beauty and from struggle to freedom.’ Having been born into the heart of Northern Ireland’s ‘troubles’, herself, and struggling to come to terms with thinking about the future curated each blend personally as a testament to the power of fragrance in her own life; Tonya’s turned her fragrant story-telling into a successful business – an inspiration to us all.

 

 

Amy Christiansen Si-AhmedSana Jardin
A former social worker whose c.v. includes time with the Bill Clinton Foundation, the Robin Hood Foundation and the Cherie Blair Foundation; Amy set about ‘changing the world, one bottle of perfume at a time.’ Working with perfumer Carlos Benaïm, she sources ingredients via a women’s co-operative where, locally, they can now market orange flower water, candles made from flower wax, and compost made from the waste flowers.

 

 

Mona KattanKayali
Huda Beauty have been wowing the world for over a decade, building an empire that went from a humble beauty blog to a blockbusting makeup and beauty business. Believing ‘scent is our most transformative part of our beauty routine, It has the power to completely change how we feel’, Mona and sister, Huda, are American-born to Iraqi immigrants, both now running their businesses from Dubai, embracing diversity and often opening up about the bullying they faced in childhood. Truly inspirational.

 

 

 

Holly HutchinsonMemoize
On her seventh birthday, Holly was gifted her very first set of miniature perfumes. As her mother was ‘an avid collector of unusual scents’, perfumes were almost indelibly linked to scented snapshots of her childhood memories. Having joined a prestigious niche fragrance brand, after several years Holly says she ‘knew immediately’ what her own concept should be: sharing the emotionally evocative memories that launched her own fragrant career, while helping perfume-lovers explore their own scented memory banks.

 

 

Olivia da Costa  – Olfactive O
From Chelsea College of Art, Olivia went on to become fascinated by scent as a literary device in turn of the century novels, while then studying English Literature. The psychology of perfume led her to working her way up from shop assistant to buyer at John Lewis, and when a friend introduced her to a distinguished perfumer, the passion became reality in her personality led, story-telling scents.

 

 

Michelle FeeneyFloral Street
Following her time at the Estée Lauder Companies, then revolutionary tanning name St Tropez, the always enterprising Michelle Feeney unveiled a fragrance line ‘built on the streets of London’. With an ethos of sustainability, the vibrant fragrances celebrate florals in a so-modern way, and from a flagship Covent Garden boutique to huge success in Sephora, these bouquets are blooming.

 

 

Ruth Mastenbroek
Having discreetly created fragrances for many famous private clients, she made the famous Grapefruit candle for Jo Malone (which Jennifer Lopez loved so much, she bought 300 for her hotel room). The first perfumer to use advanced micro-encapsulation (in a scented bathrobe) she now has her own fabulous fragrances evoking treasured memories, perfectly balanced and captured forever.

 

 

Sarah McCartney4160 Tuesdays
Having written for LUSH for 14 years, Sarah studied essential oils, acquired a small kit of rare ingredients and made her first fragrance. She then wrote a novel about ‘a woman who makes perfume to remind people of a time when they felt happy’ and turned her hobby into a business. There are 4160 Tuesdays in the average lifetime, and Sarah squeezes the scented juice out of every single one.

 

 

Emmanuelle MoeglinExperimental Perfume Club
Completing her extensive training at the French perfumery school of ISIPCA, Emanuelle worked as a Scent Design Manager for various global fragrance brands, then become an independent perfumer based in London. Wanting to make the fragrance world more inclusive, she runs incredibly popular workshops which led to her own line of exceptionally exciting scents, including kits to make your own.

 

 

Rebecca RoseTo the Fairest
Inspired by storytelling and female strength, Rebecca first explored perfume via treasured vials from her grandmother. Later, still scent-obsessed, meeting fragrance expert Lizzie Ostrum encouraged her to launch her own company. Dedicated to giving back, Rebecca donates funds to charities, including a horticultural project working with vulnerable people; and during the pandemic, Head to Toe, who support people receiving mental health, community and social care.

 

 

Nancy Meiland
Apprenticed to one of the UK’s experts in custom perfumery, Nancy began her career creating bespoke fragrances, she took her dream and made it reality – all the while, dividing her time between town and country and raising a family. Now with her own artisanal line, she has the knack of conjuring emotional responses with lyrical fragrances that are contemplative yet so effortlessly sophisticated.

 

Whichever of their fragrances you choose to explore, you will be amplifying and applauding the hard work and bravery of these female founders, every single time you spritz…

By Suzy Nightingale