L’Orchestre Parfum – the ‘mix tape’ you can smell & listen to…

L’Orchestre Parfum harmonise perfumers and musicians to create fragrances ‘to smell and listen to.’ We just know they’re going to strike a chord with you…

We talk of perfumers ‘composing’ a fragrance, using ‘harmonic’ ‘notes’ and ‘accords’. Traditionally, a perfumer would arrange their fragrant ingredients according to ‘top, middle and base notes’, on a ‘perfumer’s organ’. We explored the long history of Music and Fragrance in The Scented Letter Magazine, and L’Orchestre Parfum are a niche perfume house that really turns up the musical inspiration to eleven…

All of the fragrances evoke the central instrument associated with particular styles of world music, with L’Orchestre‘s founder, Pierre Guguen, visiting the workshops of the artisans who create the instruments – smelling the types of wood and materials they use and, wherever possible, then getting perfumers to echo these in the notes of the final scent.

 

 

Everything L’Orchestre do has a musical inspiration, so instead of merely creating a set of samples, they wanted to produce a kind of ‘Mix Tape’ – a Discovery Set of six fragrances – which comes with a QR code to scan, so you can sniff and listen simultaneously – the perfect way to experience their greatest fragrant hits and try them on your own skin (while listening to the beautiful music at home).

Each of the fragrances dances to its own individual rhythm, and we feel certain that at least one of them will strike a very personal chord with you.

Simply click on the name of the scents to be whisked to the musical accompaniments

ARABIC

Thé Darbouka eau de parfum, composed by perfumer Amelie Bourgeois and interpreted by Nicolas Leroy, evokes a Sahara desert dawn coloured by the nomadic rhythm of a darbouka, a goblet drum that has been around for thousands of years. Thé Darbouka is an elusive unisex sweet and spicy fragrance with main notes of bergamot, caraway, candied fruits, immortelle, oud, cocoa and styrax.

TECHNO

Bouquet Encore eau de parfum, composed by perfumer Pierre-Constantin Guéros and interpreted by POPOF with Animal & Me, evokes irresistible techno waves, a fluorescent rhythm in black light with collective adrenaline surging. It is a sublime ultraviolet bouquet of tubéreuse and jasmine amplified by explosive timut pepper. Irresistible Madagascan vanilla, ambroxan and sumptuous musks reinforce the addiction of this euphoric mix. Sensual, carnal and addictive, Bouquet Encore is a narcotic, unisex floral fragrance.

HOUSE

Electro Limonade eau de parfum, composed by perfumer Nathalie Feisthauer and interpreted by NIID, takes you to a terrace overlooking the Mediterranean Sea at sunset, with a ‘chill out’ cocktail in hand. A perfect mix where the fresh essences of lemons, clementines and Italian bergamot dance alongside a mint ‘canaille’ and cocktail bubbles. Rhubarb and orange blossom lead you into a night where the groove is hovering over amber wood bass, incense and Haitian vetiver. A fizzy, sparkling and aromatic electronic unisex fragrance that accompanies you until the early hours.

FLAMENCO

Flamenco Néroli eau de parfum, composed by perfumer Anne-Sophie Behaghel and interpreted by Mathias Berchadsky, evokes the gardens of the Alcazar Palace in Seville where an evening walk is guided by the subtle arpeggios of a flamenco guitar. Flamenco Néroli is a luminous unisex citrus-woody fragrance with main notes of néroli, bergamot, bigarade, ginger, jasmine, Virginian cedar and Atlas cedar.

CONTEMPORARY

Piano Santal eau de parfum, composed by perfumer Jean Jacques and interpreted by Edouard Ferlet, evokes white sheets and somnolent skin scents in a woody, surrealist, musical cathedral. A white woody dream, languorous, pheromonal and milky, it is a mystical moment and unforgettable movement between dream and reality. Piano Santal is a unisex fragrance with main notes of white sandalwood, cedarwood, white musks, heated skin, bergamot, ambroxan, warm milk and caraway.

JAZZ

Rose Trombone eau de parfum, composed by perfumer Anne-Sophie Behaghel and interpreted by Nicolas Benedetti, evokes a Jazz Club in Harlem, New York, where magnetic glances are exchanged during a torrid trombone solo. Rose Trombone is a sensual, clean and aldehydic unisex fragrance with main notes of rose, ‘clean’ notes, pear, vanilla, sandalwood, white musk and rum.

 

L’Orchestre Parfum Mix Tape Vol. 1 Discovery Set £25 for all SIX samples.

By Suzy Nightingale

Take your seat for the IFRA Fragrance Forum… MIND BLOWING lectures & a new book

The IFRA Fragrance Forum has been a source of awe-inspring intellectual discussion of, and future predictions for, our sense of smell – utterly fascinating lectures given by the world’s top scientists, perfumers and researchers in in the field of scent. Normally, you need to buy a ticket to attend, but this year (as with many events) it was held (albeit in a slightly truncated form) online.

You can watch the lectures here, for FREE – and get ready to have your mind BLOWN, as such scent luminaries as perfumer Christophe Laudamiel, Professors Barry Smith and Charles Spence and Claire Guest, CEO of Medical Detection Dogs talked about the new work they are doing with dogs sniffing out Covid-19.

IFRA – the International Fragrance Association – was set up in 1973, dedicated to showcasing perfumery and (crucially) agreeing on a set of international guidelines so that we are safe to wear scent all over over the world.

But IFRA does much more than advise on safety requirements. For several years, now, they have been hosting an annual Fragrance Forum, gathering a diverse range of speakers to focus ‘…on developments in olfaction in the widest possible way.’ Events we have widely reported on, and been so inspired by.

This year, the Forum incorportated IFRA’s book launch, which collates ‘The results of these fascinating talks from around fifty speakers’, and which have been have ‘now been brought together for the first time in a new book Olfaction: A Journey’’
IFRA told us that, ‘The book offers a reflective celebration of the Fragrance Forum and allows readers to dip into the ideas presented by past speakers, organised by theme and offering a fascinating journey through ten years of olfactory research.
The themes covered include psychology, health & well-being, design & creativity, arts & culture, technology & innovation and business insight. From the ability of someone to detect the smell of Parkinson’s disease to the possibilities of creating an artificial ‘nose’ through machine learning, IFRA UK has brought together thought leaders and key researchers spanning a breadth of different fields to share their ideas and findings.’
Lisa Hipgrave, Director of IFRA UK said: ‘This isn’t an inward look at the fragrance industry, in fact it is the very opposite. Over the last decade we have brought together such a powerful range of speakers on such wide-ranging topics we realised we were sitting on a really wonderful collection of stories. We were really keen to share these to shine a light on the work of the amazing speakers we have had over the years, from all walks of life.
‘Where else could you find out about historical perspectives, from the ancient Egyptians to new advances by Google Brain using machine learning? And personal stories about someone who could smell Parkinson’s disease to what the impact of living without the sense of smell really means? We hope that people will be as fascinated as we have been over the years by the impact that our sense of smell has in so many different facets of our lives.’
Editor of the book, Lizzie Ostrom, elucidated her involment in the project, explaining that: ‘It is evident from the collected stories in this book that our sense of smell impacts every area of our lives, from our health to our relationships. It’s a testament to the fragrance forum that concepts seeming esoteric ten years ago – like detecting disease through our noses – are now much more in the public consciousness. We’re excited to bring this leading research to readers in an accessible and compelling format.’

Included in the book are explanations of some of the most jaw-dropping moments we’ve experienced hearing the lectures first-hand….

Sniffing out Parkinson’s
Do people with Parkinson’s smell different? A pioneering team showcased their respective expertise to show how our sense of smell could enable early detection and treatment.
Living without smell
As many as 3-5% of the population have anosmia (no sense of smell), and up to one in five of us will experience some form of smell loss. What are the future prospects for treatment?
How to make a mosquito invisibility cloak
Mosquito-borne diseases affect more than half the world’s population. More than 2.5 billion people are at risk of contracting dengue fever, and there are at least 400,000 deaths each year from malaria. Understanding body odour might help tackle this threat.
The role of smell in consciousness
Is olfaction largely conscious and we just do not notice, or does it occur largely in the unconscious, modifying mood, helping us to recognise kin or choose a mate without us being aware it is happening?
Spices, balsams and the incense of temples
What was the prominence of fragrance in the elite culture of ancient Egypt? How could this most ephemeral of histories be captured to give modern audiences a glimpse of the ancient experience of scent?
Our evolutionary pharmacy
As a sensory function, olfaction probably predates all others, primarily helping us to identify food, danger, predators and prospective mates. 
‘Olfaction: A journey’ is available to purchase at for £29.95 plus postage by visiting: ifrauk.bigcartel.co
By Suzy Nightingale

Merchant of Venice: your NEW online personal shopper!

Have you ever wanted your own personal perfume shopper? Well now, The Merchant of Venice is offering you the experience from the comfort of your own home…

While we’d dearly love to be sauntering through the heart-stoppingly beautiful streets of Venice and sniffing the perfume wares in person – as we did on our magnicent trip to the birthplace of fine perfumery – The merchant of Venice has come up with a cunning way to bring us the luxury of a one-to-one expert scent consultation, but all without having to leave your own sofa.

 

 

During these strange days, it can be difficult to know where to begin when searching for a new scent, and so The Merchant of Venice want to offer ‘…a new type of sensory experience’ with which to ‘re-establish a human contact’ with customers, thanks to its highly professional consultants being made available via a virtual online personal shopping experience.

For those of you who have yet to try the sumptuous, historically inspred (yet thoroughly contemporary) scents, you can have a gander at our page dedicated to the history of The Merchant of Venice perfumes; but what you really need to know is this:

When the princess Teodora Ducas – daughter of the Emperor of Byzantium – married the Doge Domenico Selvo in 1060, it can be said the grand Venetian tradition of perfumery (and the accompanying products with which the royal court liked to adorn themselves) truly began. So when you experience a fragrance from The Merchant of Venice – it’s a nod to the very history of perfumery itself…

During your navigation of The Merchant of Venice website, they tell us, you will be able to ‘interact with specialists in a sophisticated presentation of the collections’ that will guide you in your choice of the perfect perfumes for you to try. So, from your home, you can ‘take advantage of a private, tailor-made and highly professional service as in The Merchant of Venice boutiques.’

We have had the great privilege of visiting The Merchant of Venice boutiques, and they are beyond expectations – each unique in character and stunningly presented (as are the perfumes, themselves).

During your online personal shopper consultation, you will have each fragrance thoroughly described, using its olfactory notes. But much more than that, your personal shopper will listen to your exact requirements, and give personalised advice ‘…to find the essence that best suits the personality of each person. A dynamic that has been refined over the years also thanks to the experience at the Perfume Museum at Palazzo Mocenigo in Venice’

 

 

And oh, when we can travel again, we urge you to visit the Palazzo Mocenigo – it’s the most incredible collection of perfume history we’ve ever seen – from the thousands of historic perfume bottles, to the imaculate reconstruction of a 16th Century perfumer’s workshop.

Back to the present day, meanwhile, the traditions continue. ‘The ability to describe the history and origin of raw materials is the basis and the starting point for communicating the great passion and history that lies behind each creation,’ The Merchant of Venice explains, and the first personal shopper to assist you will be Christian Waas.

‘He comes from a family of perfumers and has collaborated with several international perfumery houses’ they continue, and apart from his fluency in English and German, Christian was chosen for ‘his ability to combine in-depth knowledge of perfume with sales expertise, together with his passion for history and culture,’ and his inate ability to present this to you in an exciting, engaging way.

The service will be active from mid-October through an online booking at themerchantofvenice.com

What on earth would princess Teodora Ducas have made of the fact that, 960 years since her marriage, future fragrance lovers around the world would be booking personal perfume consultations via a little magic screen they can keep in their pockets? It would surely have blown her mind. But the fact we still hanker after the magnificent scents made in Venice? We have a hunch she wouldn’t have been very surprised…

By Suzy Nightingale

Safe scents: a perfumer explains

Safe scents – what are they, who checks, and what processes do fragrances have to go through?

It’s such a minefield, and there is much misinformation floating around the internet and social media, of late, regarding the topic of ‘safe scents’. So we welcome the ‘open door’ approach many perfume houses and perfumers are now taking, making the public more aware of what goes on behind-the-scenes in not only creating a fragrance, but ensuring its safety.

Perfumer Pia Long, from  the fragrance creation house and expert consultancy, Olfiction, recently created some images, while she was working on a new creation for a client – ‘…the creation in question being a sparkly citrus eau de toilette with a very high percentage of natural materials.’ (Because yes, even if a fragrance is 100% natural, it still has to be checked. Just because an ingredient is deemed ‘natural’, it’s still a chemical and it still needs to be safety checked).

Pia has been noticing more comments on social media from consumers, who, she explains ‘…say (wrongly) that there are no safety considerations for fragrance prior to it going into a product, or that natural is always safe and synthetic is always not (also wrong).’

So, Pia took some screenshots of ‘the stuff I have to be fluent in,’ and wanted to share them with the public because she thought, ‘Maybe it’s time we perfumers start to show you a little more than nice photos of us in our swish laboratories or eccentric offices; or maybe just seeing content from brands is not enough these days.’

We all love seeing those ‘sneak peeks’ into perfumers’ labs, or the harvesting of fragrant crops, but while that content is incredibly enjoyable to see, it doesn’t address the misinformation regarding fragrance safety. So while it’s fantastic to learn more about what Pia terms ‘the artistic and olfactive side of our work,’ she reminds us that not also talking about the various stages a fragrance goes through ‘…can make our contribution minimised.’

These images are from Pia’s ‘first sketch of a formula’. It’s vital she goes through this process for any kind of fragrance she creates – whether that will be a fine fragrance or to scent another product, because, she tells us:

‘I want to make sure the formula is compliant before I do any more to it. We are sometimes requested to do more than 100 modifications to a fragrance. We have to do the safety calculations each time. When the fragrance is signed off, it’s then off to (further) stability and safety testing.’

 

Basically, Pia wants to get the message across that if you are buying a perfume or fragranced product that has been supplied by a professional perfumer or perfume house, ‘they will be following IFRA guidelines.’

IFRA  – the International Fragrance Association – was formed in 1973, with a mission ‘to represent the collective interests of the industry and promote the safe use and enjoyment of fragrances around the world.’ And as for those guidelines, IFRA says that, ‘The IFRA Standards ban, limit or set criteria for the use of certain ingredients, based on scientific evidence and consumer insights.’

We’d love to see more of these insights from perfumers. While not as romantic as seeing them strolling through lavender fields, such conversations are a vital reminder of the huge amount of work that a fragrance entails. And clearly explained topics of safety and science go hand in (scented) glove with the questions consumers are (rightly) asking about sustainability and inclusivity – topics we cover in depth in the Beyond Fashion & Fragrance edition of The Scented Letter magazine, if you’d like to read more…

By Suzy Nightingale

Ostens – meet the fragrance house ‘ripping up the rule book’

Ostens is a fragrance house celebrating the finest ingredients they could get their hands on, and ‘ripping up the rule book’ of perfumery along the way…

Friends and business partners Christopher Yu and Laurent Delafon have been in the fragrance industry for over 20 years – they’ve worked alongside such notable names as Francis Kurkdjian, Olivier Polge, Lyn Harris, Sophie Labbé and Dominique Ropion – and fortuitously enough, first met in the Liberty perfumery department.

Laurent had a role in perfume distribution for Diptyque. Chris, though a self-confessed ‘fragrance nut’, was then ‘in computers.’ They got chatting, and not long after that meeting, took the plunge to go into business together, founding United Perfumes, where Christopher took on the role as Managing Director, and Laurent became the CEO.

As part of their jobs, they regularly travelled to Grasse, and one day heard tell of name well known by industry insiders, but practically unheard of in the wider public: LMR Naturals: Laboratoire Monique Rémy.

‘We loved the sort of secrecy about them, this idea that nobody outside the perfume world knew about LMR Naturals,’ Christopher confesses.

Viiting their HQ and smelling the incredible LMR ingredients, at that moment the duo decided they must get these under the noses of perfume lovers – to celebrate the materials themselves. And so (some years later, it must be said – a fragrance house isn’t buiilt overnight!) Ostens was born – raw ingredients made magical.

Those fragrances are found in two forms: for each hero ingredient, there is a fragrance ‘Preparation Oil’ and an eaux de parfumImpression.’ Ostens use the term ‘Impressions’, because each fragrance takes an LMR ‘hero ingredient’ as the creative jumping off point – cedarwood, patchouli heart, rose Isparta, jasmine absolute and Cashmeran Velvet. And while sometimes that ingredient is the central focus, in others ‘it is more akin to a spice, used sparingly yet dramatically,’ explains Chris.

 

 

You can read their full story in our page dedicated to Ostens; but we are now so thrilled to be able to bring these fabulous fragrances directly to your noses, via their exquisite Ostens Discovery Set.

Inside the beautifully bound (and very book-like) slip case, you’ll find a whole library of olfactory wonders to explore…

Cashmeran Velvet – Cashmeran Velvet is a synthetic molecule which mimics the scent of warm, comforting woods with a slightly charred and smoky quality.

Cedarwood Heart – Cedarwood Heart leaves a dry, almost pencil-shavings scent on the skin that’s then softened by an unexpected, slightly creamy and almost vanilla like quality.

Jasmine AbsoluteOstens selected jasminum grandiflora grown in Egypt, for its fresh, natural, almost stem-like scent.

Patchouli Heart No.I – Patchouli Heart from Indonesia softer, warmer, and a more modern interpretation of the classic patchouli.

Patchouli Heart No.II  – Patchouli Heart from Indonesia is a softer, warmer, and more modern interpretation of the classic patchouli – another spin on the highly versatile ingredient.

Rose Oil Isparta – A rose is a rose…or so we thought until we smelt the unique scent of the Rosa Damascena from Turkey.

 

Ostens Discovery Set £30 for 6 x 2ml eau de parfum

Kept for yourself or sent to a scent-loving friend, ‘We realised that if we loved those smells, then there were surely other people who’d feel the same way’ Ostens told us.

Well, we fell head over heels for them, and feel sure you will, too…

By Suzy Nightingale

More perfume podcasts…? Eau yes!

We’re so excited to see more dedicated perfume podcasts (and fragrantly themed episodes of other series) starting to blossom, and here’s our pick of the current bunch…

 

The SniffNicola Thomis is a fragrance-obsessed reviewer who, in previous episodes, has looked at soothing scents for troubled times, spoke with language translator, (and sometime Perfume Society fellow contributor) Marta Dziurosz, about the language of smell, and interviewed some of the hottest names in niche perfumery. The lastest episode is a vox-pop of perfumes people have been reaching for, and we love listening!

 

Molecast – The brilliant perfumer Geza Schoen and writer, Susan Irvine, are the hosts of this Escentric Molecules podcast, with Geza taking a deep dive in to the way he creates fragrances and Susan exploring the wider world of fragrance terms and techniques. This episodes looks at notes ‘from the stinky to sublime‘…

 

 

Outspoken Beauty – Host, Nicola Bonn, dedicates this episode to her ‘favourite fragrance of all time’: the iconic Frédéric Malle Portrait of a Lady. Hearing from the perfumer, Dominique Ropion, himself, plus a plethora of celebrity fans, like Val Garland and Nicola Chapman, say why they’re similarly obsessed. Our fragrant friend Odette Toilette also adds her knowledge, and this beautifully produced documentary is an absolute treat of an olfactory ode.

 

Fume Chat – We’ve been fans of this down-to-earth and chatty ppodcast since it began, and now we’re up to Season 3 if you can believe it! Co-hosts,fFragrance expert & consultant, Nick Gilbert and blogger & writer, Thomas Dunckley (aka The Candy Perfume Boy) use this latest episoide to take the lid off Playful Perfumery using ‘novel accords’. It’s always such a pleasure to tune in – they’re great friends as well as colleagues, and it really shows.

 

Dressed: The History of Fashion – Though they normally focus on fashion, obvs, in this special episoide, the historiuan and museum curator hosts, Cassidy Zachary and April Calahan, invite author and illustrator Jessica Roux ‘to discuss how the Victorians used the symbolism of flowers as a means of communication.’ Fascinating stuff, and of course we immediately pre-ordered a copy of Jessica’s stunning looking book, Floriography: An Illustrated Guide to the Victorian Language of Flowers (which we’ll review for our ever-growing Fragrant Reads section, never fear!)

 

 

Want to add even more perfume-related listening to your podcast list? Here’s the previous five fragrance podcasts we listened to, and then even more to peruse when you’ve finished those…

By Suzy Nightingale

Scent Futures: smell-centric explorations for possible future worlds (online event)

Scent Futures by Future of Smell is …’an exploration of futuristic smell-centric concepts based on human needs and emerging technologies.’

Olivia Jezler is a someone who’s fascinated by our sense of smell, and explores it, fascinatingly, through research, events and on her website, Future of Smell. Her olfactory career has spanned fragrance innovation through new technology products and fine fragrance, at  IFFSymriseRobertet, and she’s also been collaborating on various projects, for over a decade, with the brilliant perfumer, Christophe Laudamiel.

Our attention was first grabbed on Instagram, where Olivia posts all sorts of mind-blowing news about scent technology and design; and we then interviewed Olivia for our Future of Fragrance edition of The Scented Letter Magazine.

 

 

Olivia looks beyond mere trends in the fragrance world, thinking outside the perfume box and peering in to what role smell could hold in all our futures. And with this in mind, you are invited to join in what promises to be a brilliantly smell-centric online event – Scent Futures

Says Olivia:

‘Tremendous shifts are occurring on global and local levels. Smell is a direct gateway to our emotions, memory and our sense of safety. Fast Forward. Now imagine a future world. How could this primal sense inspire innovations that support us and how could this also go eerily wrong?

This event is an exploration of futuristic smell-centric concepts for our immediate and distant future worlds. We will outline current projects, emerging technologies, speculations and potentials for scent and smell based technologies.

The aim of this event is to provide frameworks, visualise, question and inspire. When ideas are brought to life conversations around them can take place and more desirable products and experiences can be created. If there are infinite possibilities which one would you choose to create and how could it change our world?’⁠

TOPICS

+ Intro to Speculative Design

+ Spaces (Personal, Public, Extraplanetary)

+ New Realities (Augmented Reality, Virtual Reality)

+ Hyperpersonalization (Products, Experiences, Body)

+ Role of Brands

DATE/ TIME / LOCATION

October 1st, 2020 at 2pm NY/ 3pm SP/ 7pm UK/ 8pm Paris on ZOOM (Future of Scent will send you a link before event).

Tickets are $30 – $60 and can be purchased here.

So what do you imagine the future holds, not only for fragrance, but for the limitless possibilities of our sense of smell itself…?

By Suzy Nightingale

Escentric Molecules ‘Molecast’ – a new perfume podcast featuring Geza Schoen & Susan Irvine

Escentric Molecules has launched a new Molecasta regular podcast Co-hosted by perfumer and Escentric Molecules founder, Geza Schoen and writer, Susan Irvine – and we couldn’t be more thrilled!

If you’re anything like us, you have a whole host of podcasts you listen to on any subject you care to mention, but sadly, although there are a handful of notable fragrance-focused podcasts we love, they are still few and far between.

It’s a phenomena our co-founder, Jo Fairley, always likens to where the wine industry was twenty years ago (in the U.K. anyway): a subject then rarely discussed, and now with weekly columns in national newspapers and supermarket shelves labelled with information about the indie producers, tasting notes and even the terroir the grapes were grown at.

 

 

In the ‘Molecast’, Geza and Susan will be discussing ‘various topics across the world of art and chemistry’, and in the first episode, the topic is Cashmeran – the star molecule in his new Molecule 05, and the inspiration behind Escentric 05, which Geza calls, his ‘most personal fragrance ever.

Escentric Molecules have always had the ethos of demystifying the fragrance industry, and especially celebrating the incredible man-made aroma molecules that have been a growing part of the perfumer’s palette since the 1800’s, but were never talked about in the public. Geza Schoen proudly puts them front and centre in his creations.

 

 

We were so excited when Escentric Molecules asked to launch this fabulous new fragrant duo with us at The Perfume Society, and had the pleasure of interviewing Geza about the inspiration behind their creation, and you can watch the film of our fascinating discussion

Meanwhile, we highly recommend getting your hands on Escentric Molecules‘ two new (and hotly-anticipated) 30ml eaux de parfum (which you can now purchase directly from us) so you can sniff and glory in the scents as you listen to Geza talk about Cashmeran.

 

Escentric Molecules Molecule 05, £36 for 30ml eau de parfum

As perfumer Geza explained to us, ‘Cashmeran is dry, radiant, warm and woody with an unexpected touch of pine resin‘. MOLECULE 05 consists of this pure and singular molecule which was created at IFF in the late 1970 – boasting a cocooning musky quality when alone.’ But it’s gloriously complex, as you’ll discover…

 

Escentric Molecules Escentric 05, £36 for 30ml eau de parfum

Geza also says that because Cashmeran is dry, radiant, warm and woody with an unexpected touch of pine resin‘, it was used in ESCENTRIC 05 to create a fragrance, developed to transport you to a Mediterranean island… umm yes please!

Choose one – or both! – but definitely explore the miraculous world of aroma molecules, because we have a hunch they’re going to rock your fragrant world…

By Suzy Nightingale

Art & Olfaction Awards: register to watch for free!

The Art & Olfaction Awards 2020 are to be live-streamed online this year (as with so many other scented events we’re sadly missing in person), but the good news is, this means they have flung open the virtual fragrant doors, and you can register to watch as a guest…

The scented award season really is in full swing – we’ve just had the Fragrance Foundation and Jasmine Awards, the Perfumed Plume Awards, and now: The Art & Olfaction Awards sashay forth to the spotlight.

Far more than an exercise in self-congratulation, The Art & Olfaction Awards are open to any independent perfumer who wishes to enter a submission, and the results are blind-sniffed by a panel of judges around the world. As well as the indie brands, they celebrate artisanal fragrance and installation artists who work with fragrance as a creative medium as part of their work.

Some of the names you may have heard of, but we guarantee there will be many you don’t (and need to get to know!)

These houses and artists represent some of the most interesting movements in perfumery right now, and it’s always fascinating to keep an eye (and, indeed, nose) on them by way of glimpsing to future trends for the fragrance industry as a whole…

 

 

The organisers of The Art & Olfaction Awards say: ‘Grab a bottle of bubbly, wear your fanciest outfit, and join us to celebrate this very strange year’s most excellent finalists in the artisan, independent and experimental categories. The ceremony will take place on September 17, 2020, from 2pm to 3:30pm PDT. Join us!’

To watch the event, you need to register for free tickets first.

Meanwhile, check out the list of 2020 finalists (always names worth knowing, as these awards are hotly contested…)

By Suzy Nightingale

Gucci Bloom: the FREE arcade game!

Did you know Gucci has a Gucci Arcade App, where players can download free (ultra glam) retro style arcade games? Well now Gucci Bloom has its very own game added…

We are excited to announce today the release of the Gucci Bloom Game in the Gucci Arcade on the Gucci App! It is the first game dedicated to fragrance!

In the Gucci Bloom game, players embody their favorite fragrant fashionistas from the new Gucci Bloom advertising campaign – entering a mysterious garden and using magic to bloom the blossoms.

 

 

 

The game takes inspiration from the just-launched and stunningly surrealistic campaign video for Gucci Bloom, of which Gucci says: ‘The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Some scenes take inspiration from the popular French musical film ‘Peau d’Âne,’ directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay.’

 

 

And in the flower-filled Gucci Arcade game, the appealingly 80s-style retro graphics continue the story and explore the whimsical Gucci aesthetic as ‘…players enter a mysterious garden and using a fairy dust light beam are able to magic the blossoms to bloom.’ Players can choose a character created in the likeness of the new talents featured in the campaign, and really it’s just the most delightful way to pass the time – particularly in these enduringly strange days of social distancing due to the glocal pandemic of Covid-19 still wreaking chaos.

 

In fact, gaming figures have risen by a whopping 65% globally, according to statista.com, who report that ‘While cinemas and theaters closed their doors to try to stem the spread of the disease, many people turned to home entertainment during periods of self-isolation.’ So if you’ve never explored the fascinating world of online and app games, now is the perfect time to give it a go.

 

 

Gucci explain that, ‘…the Gucci Bloom game is accessible from the Gucci Arcade map on the Gucci App, where players can choose between a lineup of different games. Employing and displaying the hallmarks of the House, all of the games on the App are unique, while sharing a common spirit of entertainment.’

#InBloom

And really, if we’re gonna start gaming, could there be a better way to begin than a FREE perfume-inspired Gucci Bloom Arcade game…?

Written by Suzy Nightingale