Hello ’22! A fragrant new year (and new you) with a VERY special offer

New year, new you? Fragrance is the easiest way to revive your spirits or change the vibe (with no counting calories or impossible exercise routines or self-imposed ‘rules’ to follow!) A new scent can give you more confidence and energy or soothe the senses after a difficult time. It can also be your ‘shoulder pads in a bottle’ best friend – or a hug in a bottle, helping you feeling better about yourself every single day.

If you’re new here (hello!) and don’t know all the things we do, or just want to start the new year as you mean to go on; why not consider some of the fragrance-filled options below, and join us in the scented celebrations…

 

Treat yourself to something new (with 22% off*)

Now all the Christmas gifts have been exchanged, we think YOU deserve an extra present for getting through all of last year. We’re welcoming in the new year in the most fragrant way possible, by giving you 22% of ALL our Perfume Society Discovery Boxes (when you spend £40 or more)!

Simply select your favourite Perfume Society Discovery Boxes (*minimum spend £40, valid on Perfume Society Discovery Boxes only, offer ends 7th January 2022) and enter the code Hello22 at checkout.

 

Take the stress out of scent shopping

Fragrance can be bewildering, and finding a new one often overwhelming – that’s exactly why we started The Perfume Society, to take the stress out of shopping for a new scent. How can you find your perfect perfume? What’s the best way to take care of it? How can you make it last longer? Where should fragrance be applied, to get the most out of every spritz? Nobody’s born knowing these things, so we’ve collated answers to dozens of the questions we’re regularly asked in our FAQ section. Simply head there and click on the question, and your answer will appear!

 

Find your next favourite fragrance

How can you find the perfect scent to suit you? It’s a question we’re asked more than any other, and can be somewhat overwhelming if you don’t know where to begin. And that’s at the best of times – let alone trying to navigate buying a new scent from your sofa, without sniffing beforehand!

We have the perfect perfume solution: our genius Fragrance Finder

You’re simply asked to type in the name of a fragrance you like already, and the so-clever algorithm does all the work for you. This is a computer system that was first set up decades ago, when our clever Co-Founder Lorna McKay had an idea how to help customers of Liberty’s perfumery seek out their next scents.

That computer program has been fully updated with key words comparing and describing hundreds of thousands of fragrances – not only the fragrance notes, but how the fragrance will make you feel, the atmosphere the perfumer has created, the character of the scent itself. All you need do is type in the name of a fragrance you already love and you’ll be given an immediate list of six scents to seek out, all at various price points and with characteristics you’re extremely likely to swoon for. Honestly, try it – they’re quite spookily accurate!

Become a V.I.P

For just just £12 per year, you can join our special VIP club and receive the following exclusive benefits for 12 months of fragrant fun…

Special Discounts:  £4 off our professionally-curated Perfume Society Discovery Boxes, you’ll hear about all the launches before anyone else. This year we will be offering even greater discounts and some fabulous 24-hour price drop opportunities exclusive to our VIPs.

Digital Subscription to The Scented Letter: You can read more about this below, but all VIPs get immediate access to our award-winning online magazine, delivered to their in-box– featuring perfumes, perfumers, ingredients and so much more devoted to all things fragrant. Psst ..we’ll send you the latest Scented Letter as soon as you sign up..!

Event Tickets: Early access to events – virtually and in real life…meeting with leading ‘noses’ and key figures from the perfume world.

Exclusive Prizes: just for VIPs.

(Please note: due to shipping restrictions we cannot send our boxes to the Republic of Ireland or internationally.)

 

 

Read The Scented Letter, our multi-award-winning perfume magazine, now FREE for everyone!

Described as a ‘must-read’ by industry insiders and perfume-lovers, we are delighted that our gorgeous and fact-packed digital magazine, The Scented Letter, is now free for everyone to read in digital format online. You can read the most recent Time to Shine issue, here. But don’t worry, if you prefer print, the magazine (and back issues) is also available to order in gorgeously printed form via our Online Shop.

Appearing FOUR times a year this utterly beautiful magazine, featuring at least 60 pages on perfume news, features and much more will take them ever-deeper into the scented world, via our Latest Launches round-up of the new men’s and women’s scents, exclusive interviews with the world’s best perfumers, stunning spreads devoted to the fascinating history and future-forward trends shaping the perfume world.

However you choose to celebrate in scent, we wish you a wonderful (and fabulously fragrant) year ahead for 2022!

Ultra luxe fragrance gifts for less

If you’re looking to really spoil a fragrance-lover this Christmas, you can’t go wrong with an ultra luxe fragrance gift. Perhaps they’ve hankered after a niche scent but haven’t allowed themselves to buy it yet, or they adore the finer things in life but haven’t known where to start with fragrance? Well, we’ve several suggestions for ways to treat them (or yourself!) without breaking the bank…

The joy of a luxury Discovery Set is the chance to indulge in the fragrances of ultra-luxe niche and designer houses, often giving your lucky gift recipient (or yourself, let’s face it) the opportunity to try the entire collection of a particular perfume house. Or, perhaps, allowing the luxury of sampling the scented wares from cult brands not everyone knows about yet.

Very few of us could go out and purchase full-size bottles of every brand we want to try – with these luxury gift sets, you can afford to wear every single one!

If you have someone who’s difficult to buy for, or you’re not quite sure exactly what kind of scents they like – gifting a whole range ensures they’ll fall immediately for at least one of the fragrances (and, in our experience, will come to love them all or enjoy sharing with a partner or friends).

To send to loved ones you can’t be with this year, or to treat yourself after a year of woe? Not going to lie, we shamelessly do the ‘one for you, one for me’ rule of Christmas shopping, and most especially this year. Think of the hours of bliss you’ll have! Trying all the fragrances for the first time, reading about the notes, the perfumers and history of the house (all the information you can find right here on this website, with our in-depth brand pages).

 

La Maison J.U.S Discovery Set £30

Taking their name from their motto: ‘Joyau, Unique and Sensoriel’  (a ‘unique sensory jewel’), this ultra-cool niche French house delight in doing things differently. Using vintage bottles in bold, neon colours, allowing their perfumers free-reign and with everything eco-conscious – the fragrances are just are vibrant, but oh so beautifully wearable. Appealing to artistic types who like to tread their own path, the scents are seductively unique (genuinely, we love ALL ELEVEN!) From the salted amber of Ambraser, coffee and oudh of Coffeeze, Cuirissime‘s leather, violet and iris; zesty ginger and absinthe in Gingerlise and darkly daring leathery floral of Noiressence. There’s the whole rose (petals, thorns, humid air) of Rosamonda, sensual rose oudh and vanilla in SexyCrush or powdery soft rose in Sopoudrage to explore. SpringPop is green shoots, fresh cut grass and sea air, while Superfusion‘s silvery musk shimmers intriguingly, and UltraHot crackles with sensual saffron and incense. Oh wow, it’s a fragrant journey alright – and we’re re-using our pots for makeup brushes and pens!

 

 

Ostens Discovery Set £30

Friends and business partners Christopher Yu and Laurent Delafon have been in the fragrance industry for over 20 years, founding United Perfumes, a prestigious fragrance distribution and development company, which afforded them unrivalled access to the finest ingredients and perfumers in the world, including extraordinary new extractions from LRM Naturals of ‘vetiver, rose, patchouli and more. We realised that if we loved those smells, then there were surely other people who’d feel the same way.’ And we surely do… At OSTENS they are ‘ripping up the rulebook’ – and we couldn’t be happier about it. Each creation from this dynamic fragrance house is inspired by a raw ingredient, each one developed by a master perfumer (think Dominique Ropion and Sophie Labbé, yup!), given absolute creative freedom with no budget or brief. This refreshing, and simple, approach to fragrance creation has left us in awe. Now you can try the ENTIRE COLLECTION at home, exclusive to The Perfume Society, with six creations ranging from fresh and delicious Rose Isparta to Cashmeran Velvet (based around the seductive molecule Cashmeran), and two different takes on patchouli. This is creativity unleashed – and now you can dive in for yourself…

 

 

 

Manos Gerakinis Discovery Set £35

Inspired by childhood memories of Kavala, Greece, embracing his family’s heritage in Istanbul, and the intertwining of art, history, and philosophy; Manos Gerakinis is the first niche luxury Greek perfume house, and the fragrances truly radiate the diversity and passion of their founder… From an early age, Manos Gerakinis knew that ‘…every bottle is more than a mere perfume; it is a living olfactory experience, unique and mysterious.’ This heady mix of knowledge and respect for cultural heritage would later become ‘the founding stones of the brand,’ but of course life experience is always a key ingredient, and Manos travelled from Greece to London for the prestigious role of managing Harrods luxury department. This gave him unparalleled access to designers such as Valentino, Alexander McQueen and Dolce & Gabbana, and with London as his base for over a decade, he avidly explored the world as part of his job. ‘Creating my own fragrance was always in the back of my mind,’ he explains, ‘and once I was given the opportunity, I grabbed it.’ Delving further into researching and learning the technical side of the fragrance world, ‘My initial goal was to create a powerful scent that was able to captivate anyone in the room. I wanted an alluring scent, mysterious and poetic.’ He began curating a collection of exquisite essential oils and ingredients from around the world. The result? A collection as sumptuously beautiful as the artistic inspirations.

 

 

J.F. Schwarlose Discovery Set £35

Purveyors of fine perfumes since 1856, the history of heritage house J.F. Schwarzlose deserves to be captured in a movie.. From piano-maker to perfumer – selling scents beloved by the royal courts of Europe and Chinese Emperors alike – this always-innovative perfumery has survived war, inflation and changing tastes by always being one step ahead…When entrepreneurial piano-maker Johann Friedrich Schwarzlose established his own drug store at Markgrafenstrasse 29, beginning with production of perfumes, he quickly established himself. The company had been purveyor to the Court, and now the aristocracy flocked to the new fragrance shop. By 1897, Schwarzlose had taken on a business partner, Franz Köthner, and together they traded with the added title: ‘Purveyor to the Court of His Majesty the Emperor and King’. Indeed, a flacon found in a collection of Emperor Pu Yi confirms their formidable reputation had already reached as far as China. What a phoenix this fragrance house is, in 2012 enlisting brilliant perfumer Véronique Nyberg as the ‘nose’, they remain ‘in close contact with the last heir to Schwarzlose, Jutta Jank-Trabant, who is delighted to find the brand on display again. And how utterly joyous this important perfumery was saved once again! Now thriving afresh, the modern-day fragrances of J.F. Schwarzlose harness the grandeur of their heritage, and all they learned through history, but still stay true to leading the fashions rather than merely following them.

 

Clive Christian Around the World Discovery Set £150

Clive Christian Perfume creates the ‘world’s finest perfumes’ – timeless classics, made without compromise. Each perfume has an oil inclusion of 20% or above in every bottle, they are intense and complex fragrances for opulent, pure perfume pleasure. We can’t wait for you to discover these uniquely expressive, exquisite perfumes in the Around the World Discovery Set. Explore the heights of mountains, the depths of forests and the sunny warmth of tropical climates through this foray of fragrances – the ultimate globe-trotting perfume set. Here, you (or the very lucky recipient) can discover the exquisite fragrances below that will transport you around the world, via: Addictive Arts Jump up and Kiss Me Hedonistic  – an amber gourmand fragrance that opens with citrus notes of bergamot, grapefruit, neroli. Noble XXI Art Deco Cypress  – zesty bergamot and uplifting basil held by a surging heart of exotic yet warming spices. Original Collection 1872 Masculine – herbaceous and aromatic. Private Collection C Woody Leather  – a woody fragrance with a supple leather yet exotic twist. Considering each full-size fragrance is priced between £250 – £595 for 50ml eau de parfum, this beautifully packaged discovery collection is the perfect way to indulge in true luxury for far less.

Luxury fragrance gifts really are a fail-safe way of showing how much you care. Whichever of these you chose, they cannot fail to be utterly delighted – and perhaps discover a new fragrant love to explore further next year…

Let Us Spray… frankincense infuses perfume’s past and fragrance’s future

Frequently thought of as one of the shoddiest Christmas presents in history, in fact, frankincense and its perfumed counterpart of myrrh were worth more than the weight of gold, also gifted to baby Jesus. Once exclusively reserved for kings and queens, frankincense has been used in burial rituals for centuries – the highly aromatic scent slathered on skin for embalming and mumification, its extraordinary protective properties preserving skin for millennia. Still burned today in Catholic and Anglican high church ceremonies, the smell of frankincense is perhaps most often associated with these religious rituals.

 

An overwhelming olfactory swoon induced by the hushed reverence of sacred spaces, or the collective evocation of flickering candlelight, gilded altars and smoke-infused pews? 

 

As a result, frankincense can be a love-it-or-hate-it ingredient, rather depending on whether you were forced to sit through endless sermons and hymns in chilly churches on Sundays, or made to confess your ‘sins’ and therefore burdened by an invisible, fragrant holy ghost of guilt whenever you smell it. Others feel excessively soothed by frankincense – a spiritual rather than religious experience which can even feel (whisper it) sensual; fragrance writer Alice du Parcq often refers to frankincense-soaked perfumes as her ‘Sexy Church’ scents. An overwhelming olfactory swoon induced by the hushed reverence of sacred spaces, or the collective evocation of flickering candlelight, gilded altars and smoke-infused pews?

 

Boswellia sacra tree

 

‘Crystal tears that taste of grief came out of the trunk and people scattered them on burning coal to turn it into pure smoke with a scent that heals the sick and with a bitter taste that grieves for lost love.’

 

Also known as olibanum, frankincense is a resin from the Boswellia sacra tree, which grows in the Dhofar area of Oman, as well as Yemen. At harvest times, gashes are slashed in the trunks, the milky, scented resin slowly oozing from the bark. Exposed to sunlight and air, frankincense dries and hardens to golden, teardrop-shaped nuggets, perhaps giving rise to the many myths surrounding its existence. Reem Al-Kamali beautifully describes one such story for Alarabiya News:

A legend has it that a girl from jinn fell in love with a human boy. Since this love was a violation of the jinn rules, they decided to punish her and transform her into something else. She cried for a long time and after they insisted that she must be punished, she chose to become a tree. Thousands of years passed by and this silent and hurt tree that’s called frankincense continued to shed tears in the form of resin that solidified into white particles which smell of musk. It is therefore a girl in the shape of a tree weeping over her beloved. Crystal tears that taste of grief came out of the trunk and people scattered them on burning coal to turn it into pure smoke with a scent that heals the sick and with a bitter taste that grieves for lost love.

There are forests of these frankincense-laden trees in northern Ethiopia – although ecologists report production could decline by half, over the next 15 years, as those forests are systematically cut down to make way for agriculture. While its impossible to precisely pin down an exact molecular composition for frankincense, explains a report in Chemical & Engineering News, ‘Because factors such as geography and climate affect plant biochemistry,’ scientists have discovered ‘frankincense contains five-ringed triterpenoids called boswellic acids, as well as an array of mono- and sesquiterpenes that contribute to its scent, including α- and β-pinene, limonene, and 4-terpineol.’

 

even if it’s not full-on Fleabag’s Hot Priest, its spirit could, rather fittingly, be present without you even knowing it.

 

Those of us who flunked chemistry classes might prefer to concentrate on the supposed pain-relieving and psychoactive porperties of frankincense, apparently due to a compound called ‘incensole acetate’, which has been shown in studies to help depression and dampen anxiety attacks, while it simultaneously ‘activates an ion channel involved in warmth perception in the skin.’ One wonders if these powers partly explain not only the proclivity for using frankincense in religious ceremonies, but also fanned the flames of the rather [ahem] warm feelings viewers devloped for Andrew Scott’s iconic portrayal of the apocryphally named character ‘Hot Priest’ in Phoebe Waller-Bridge’s multi award-winning tragicomedy, Fleabag? I may have to watch all the episodes again while smelling frankincense fragrances. Y’know, for research purposes. Perhaps the aromatic triterpenoids will help dampen the agony of its ending [no spoilers, but *sob*].

 

A scene from Fleabag, written by (and starring) Phoebe Waller-Bridge

 

Whatever your feelings, perfumers have long loved adding frankincense to their compositions – apart from fabulous lasting-powers on skin, it works brilliantly as a fixative for other ingredients: around 13% of all perfumes apparently contain at least a trace of frankincense, so even if it’s not full-on Fleabag’s Hot Priest, its spirit could, rather fittingly, be present without you even knowing it. While some frankincense-rich scents can evoke memories of Christmas past, its diverse character can be freshly herbaceous (some varieties smell similar to rosemary), remind you of frosted fir trees or be burrow-some and earthy, with a dark, honeyed throb of woodiness.

Devoutly sacred or deviantly sensual, fragrant worshipers please be seated. And now, let us spray these

 

Creed Angelique Encens
Incense traditionally smoulders, but Creed’s is surprisingly shot through with Champagne bubbles. Sheer and transparent in the opening (definitely more organza than velvet, at this stage), Angelique Encens’s warmth emerges on the skin, kindling notes of pepper, sandalwood, patchouli and cinnamon. You shall not only go to the ball wearing this, meanwhile, but perhaps find yourself partying way beyond midnight wrapped in its enduring musk, vetiver and incense embrace. (Usually a Mayfair boutique exclusive, this party’s online for a short while).
£275 for 75ml eau de parfum
creedfragrances.co.uk

 

ånd fragrance Frånk
There’s a message of hope contained within each bottle of ånd fragrance, which showcase well-known and much-loved ingredients, but in an utterly unique way. Within ‘Frånk’, as the name may suggest, it’s frankincense – but not, founder Simon Constantine pithily assures us, ‘dark, churchy dusty incense and smells of a dodgy pipe smoking priest’s frayed robes.’ Instead, it’s the fruitier, even verdant, head-clearing-ly green characteristics he explores, while ‘supporting a series of small-scale community nurseries growing hardy frankincense trees for the future.’
£69 for 50ml eau de toilette
andfragrance.com

 

 

Perfumer H GOLD
The twice-yearly unveilings of Lyn Harris’s newness are a highlight in the perfume writer’s calendar. Autumn/winter’s accomplished quintet includes Angelica, Rose Oil, White Smoke and Tobacco – all exquisite, whether or not you swing for the £200 Michael Ruh blown glass flacons in which to house them. If we could choose just one, though, it would be Gold, which contrasts shimmering, fresh citrus with smouldering patchouli and gilded frankincense, via a geranium and lavender heart.
From £110-350 for 50ml eau de parfum
At Perfumer H

 

Boujee Bougies Gilt Candle
Continuing their clever wink-wink wordplay from the brand name to those of their candles, Gilt dabbles with the double-edge sword of actual guilt, and the gilded, golden gleam that frames a candle’s flame in sacred settings. Perfumer Pia Long brilliantly evokes ‘the quiet, contemplative nature of rituals seen through smoke.’ Cold flagstone floors, ancient pews burnished with beeswax, curls of frankincense drifting through air stilled by breath anxiously held – exhaled in a grateful gust, ready to sin again.
boujeebougies.com

 

 

Ella K Rose de Pushkar
Perfumer Sonia Constant adds to her olfactory travelogue with this shareable Rajasthan-inspired offering, capturing the visual opulence of this so-colourful corner of India through armfuls of rose, swirling in a heart of oudh, sandalwood, patchouli and white cedar. It opens with saffron, black pepper, that resinous thread of frankincense contrasted by lush lychee, concluding with leather, tonka and cistus absolutes, amber and musk – the juice as deliciously pink as Rajasthan’s fabled palaces. Mystical travel in a bottle, indeed.
£175 for 70ml eau de parfum
jovoyparis.uk

Written by Suzy Nightingale

The Fragrance Foundation UK Awards 2021 – one, two, THREE reasons we’re celebrating!

We’re still reeling from the dreamlike evening that was The Fragrance Foundation UK Awards 2021. Quite apart from the overwhelming emotion of seeing everyone (in the flesh!) again, and celebrating the continued success of fragrance – at a time it became more important to our everyday lives than some could ever have imagined; at The Perfume Society, we had not one, not two, but THREE very particular reasons to pop the Champagne corks…

The Fragrance Foundation say: ‘Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.

 

 

The event was hosted by TV Presenter Natasha Kaplinsky, Chairman of The Fragrance Foundation UK Annalise Fard, and its CEO Linda Key Jackson. During the evening recognitions were given for the astounding support given during the global pandemic, from producing hand sanitisers, face masks, or donating to charities. With quick thinking and acts of kindness we have all come together.’

And come together we did, dressed in our finery (and footwear other than slippers or trainers), many seeing colleagues and friends for the first time outside of a Zoom call since the start of the pandemic. It’s difficult to express the outpouring of emotion, the buzz of energy and pure joy that coursed through the venue. A glow that grew stronger still when the entertainment began and internationally acclaimed act Björn Again had people up and dancing, whole tables standing together and swaying, arms in the air, smiling and singing.

 

 

Emotions bubbled to the fore again when Chairman Annalise Fard gave a heartfelt speech to the memory of Jim Jackson, who sadly died earlier this year. Jim founded Aspects Beauty with his wife, Jill, and Annalise spoke fondly of his wit, hard work and commitment to the industry. As the entire room raised a glass in his tribute, there wasn’t a dry eye (or wine glass, which he would have approved of) to be found.

The event now encompasses The Jasmine Awards – often likened to the Oscars, but perhaps more accurately ‘The Pulitzer Prize of perfume writing.’ We’d already been thrilled to be finalists with six pieces shortlisted in four categories. Imagine the WHOOPS that went up, then, on discovering we’d won two of those four categories, AND a Special Recognition Award for an entire issue of The Scented Letter MagazineA Life in Scents!

This was a really important issue of the magazine for us, which we dedicated to everyone who’s lucky enough to work in fragrance – or who dreams of doing so. There’s so much that goes into taking a perfume from the spark of an idea, into the bottle and beyond. So for this edition we interviewed everyone from perfumers to distributors to the sales consultants  who slip our purchase into a carrier bag for us to enjoy. We were extremely moved by Head Judge, Catherine Mitchell, saying how vital The Scented Letter Magazine is for industry in siders and perfume-lovers alike, and how she wanted every career’s advisor in the land to read it. We agree! So, we’re making it available for you to read in full.

Click the link or picture, below, to read the entire issue for free, and then click the pictures to read each of the other award-winning pieces

 

 

HUGE congratulations, too, for our friends and colleagues who are the creatives behind the scenes in these incredible fragrance houses: perfumers, designers, marketing teams and retailers who went home clutching statuettes (Lalique, darling!) too. We raise a glass to each and every one of them, and urge you to seek out the scents behind their well-deserved wins…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Loudest whoops of the evening (apart from our own) we think were on the Floral Street table, and no wonder – the continued blooming of this innovative and, so importantly, eco-conscious independent British fragrance house is wonderful to see (and smell!) We were so proud, too, for Thomas Dunckley‘s sixth (!) award, and of Nafia Guljar, whose beautiful piece she wrote for The Scented Letter magazine on the scent of night blooming jasmine, and the precious memories it holds of her late father, was also shortlisted.

The Champagne may no longer be fizzing, but you can be sure our joy – and that of all the winners and worthy finalists – will be bubbling over for some time…

IFRA Fragrance Forum 2021 – Hidden Depths: Memory, language & the sense of place.

We’re always excited to attend the annual IFRA Fragrance Forum – a symposium of scent at The Royal Institution which delves deeper into current scientific research, bringing together experts from around the world who may never usually meet, but who all share the sense of smell as a common theme of their research.

This year, we’re even more thrilled, as it will be held in-person again (although online streaming options are available), the topic being Hidden Depths: Memory, language and the sense of place.

Even better news: YOU can buy tickets to attend!

Event details

IFRA says: “This year we celebrate our 10th Fragrance Forum which will be chaired by Professor Barry Smith, Director of the Institute of Philosophy at the Centre for the Study of the Senses. With Barry at the helm we will be exploring the many hidden depths of olfaction through a fantastic line up of speakers including:

Professor Noam Sobel from the Weizmann Institute in Israel – a leader in research relating to olfaction, he will be talking about some of his latest work.

Mr Peter Andrews, Consultant Rhinologist, Facial Plastic and Anterior Skull Base Surgeon, Royal National Throat Nose and Ear Hospital and National Hospital of Neurology and Neurosurgery. As the lead for smell in relation to long-Covid, Peter will be talking about post-infection olfactory disfunction, its wider impact and new ways we can tackle it.

Omer Polak, Studio Omer Polak, Berlin. Omer will talk about the multidisciplinary approach of his studio using a variety of projects that examine the use of the sense of smell as a tool for design through images, video, sound, and smell.

Professor Asifa Majid, Professor of Language, Communication, and Cultural Cognition Department of Psychology, University of York will be focusing on olfaction and language.

Dr Tom Mercer, Senior Lecturer in Psychology and Professor Sebastian Groes, Professor of English Literature, University of Wolverhampton will be talking about two studies they have done that provide new insights into the connection between smell, memory and place, and they highlight the value of exploring region-specific smells within the context of the Proust Phenomenon.

We look forward to seeing you at The Royal Institution as we explore the hidden depths of smell together.”

Ways to wear… vetiver

‘A sack of potatoes’ – that’s what legendary ‘nose’ Jean Kerléo told us to close our eyes and think of, when smelling vetiver. While hardly romantic-sounding, it’s SO true: fabulously earthy, damp, woodsy and smoky all at the same time. Just like a hessian sack of potatoes that’s been left at the back of your grandfather’s shed, when you peel back the drawstring and b-r-e-a-t-h-e it in.

It’s almost impossible to believe, actually, that this grounding, dry smell comes from the roots of a perennial grass – also known as Khus-khus grass – rather than a wood. Vetiveria zizanoides grows like crazy in marshy places and riverbanks in places that are drenched by high annual rainfall:  countries like India, Brazil, Malaysia and the West Indies (Haitian vetiver is probably the most famous of its type). In some hot places, vetiver is woven into blinds and matting, which are not only wonderfully fragrant as the breeze wafts through them or they’re trodden underfoot:  vetiver has cooling properties.

Used in perfumes since ancient times, vetiver’s more popular than ever and features very, very widely in the base of fragrances because it works brilliantly as a ‘fixative’ – and so far, nobody seems to have come up with a satisfactory synthetic alternative.

Creed‘s relationship with vetiver goes back a long way – it’s a fragrant note they have built several of their most iconic scents around, in fact…

Creed say: ‘Vetiver is derived from the Tamil word vettiveru – vetti meaning ‘to tear up’, ver meaning ‘root’. From its tropical grass roots in India over 400 years ago, it is now a highly sought-after ingredient by perfumers across the globe as they attempt to capture the essence of a sultry evening with smoky notes of oud, or the mysterious petrichor – the earthy scent arising when rain falls on dry soil.’

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‘Now found anywhere from India, Sri Lanka and Malaysia, to Haiti, Indonesia and Kenya, the vetiver in Creed fragrances is sourced from Haiti, which provides a resinous, slightly sweet variation of the oil. It is grown for up to a year and harvested in the dry season, when quantities of essential oil in the roots are highest, before bundles of its roots are taken to be distilled.’

 

 

‘As an oil, vetiver has a dry muskiness, with hints of leather and nutty notes.Suitably smoky, yet strangely fresh, it’s complexity and versatility, coupled with its fixative powers – no synthetic molecule can mimic it – has enticed perfumers since the 19th Century.’

 

‘Traditionally, it is only this fixative essential oil from the roots that goes into the making of a vetiver fragrance, to give it longevity. However, it is the combination of the fresh, green notes taken from the vetiver leaves and the rich heart, as well as the woody and earthy notes extracted from the roots that you will find in many fragrances from The House of Creed today.’

 

ORIGINAL VETIVER

Dramatically reinventing the traditional vetiver scent, The House of Creed is the only perfume house to infuse all three parts of the vetiver plant in one fragrance with Original Vetiver: the earthy root, the verdant leaves and the rich heart, for an alluring air of invigorating freshness. Grassy, citric notes dance over pepper before diving into the depths of the damp soil for a fresh, green scent that also retains the earthy and leathery characteristics of the complete vetiver plant.

RRP: £175 (50ml), £245 (100ml)

 

VÉTIVER GÉRANIUM

Capturing the majestic landscape of Indonesia’s vetiver adorned mountains, Vétiver Géranium is balanced with the soothing essence of geranium, to create a woody scent with an ethereal freshness that exudes from the vetiver plant and the earthy characteristics of the roots. Citric notes make a luminous debut, whilst rose, cedarwood, patchouli and Creed’s signature ambergris complement the vetiver found in the base, strengthening the fresh, aromatic offering of this fragrance from the Acqua Originale collection.

RRP: £220 (100ml)

 

 

 

BOIS DU PORTUGAL

Taking its name from the word ‘bois’ meaning ‘woods’ in French, this timeless and elegant Eau de Parfum captures a stroll through the forests of the Iberian Peninsula and the aromas that exude from the shaded forest floor in summer. Bottling the rich, woody and earthy air, Bois Du Portugal leans on a base of vetiver, combined with cedar and sandalwood to transport the senses. Citrus top notes spiral together with exotic dry spices for an uplifting opening to this otherwise rich, warm and refined fragrance.

RRP: £175 (50ml), £245 (100ml)

 

VIKING COLOGNE

The latest addition to Creed, Viking Cologne finds rich, woody notes of vetiver nestled into the base of this crisp and aromatic fougère Eau de Parfum. Recreating the energising freshness of a classic cologne, zesty citrus notes and pink pepper combine with warming herbals for an invigorating opening, but it’s the rich, woody base that provides a striking point of difference from traditional colognes. Sandalwood, frankincense, patchouli and cedarwood mingle with vetiver to create lasting depth and strength.

RRP: £175 (50ml), £240 (100ml)

Pssst! You can try a sample of Creed Viking Cologne in our Suave Scents Discovery Box… one of 13 incredible fragrances (plus two fab extras) for only £19 (VIP price) or £23 RRP!

 

Manos Gerakinis – the first Greek luxury niche perfume house

Manos Gerakinis is, quite incredibly, the first Greek luxury niche perfume house. With fragrances inspired by the history, art and mythology of the country, and radiating the poetry and passion of their founder – we think you’re going to love getting to know them…

Manos had an extremely prestigious career, managing the Harrods luxury department and working with designers such as Valentino, Alexander McQueen and Dolce & Gabbana. His job took him around the world, seeing (and staying in) some of the most opulent places and experiencing the best of the best. A dream come true, right? But something else was pulling at the strings of his heart. From an early age, Manos says he knew that fragrance was important, that ‘…every bottle is more than a mere perfume; it is a living olfactory experience, unique and mysterious.’

Growing up in Kavala, Greece, Manos’ childhood was already infused with the tales and traditions passed down through the generations of his family, who originated from Istanbul. He speaks of being surrounded by ‘the cultivation of saffron, tobacco, labdanum and honey’ and in an interview with the Greek City Times, divulged that his maternal grandmother played a huge role in his life. ‘She was a woman of high standards and aesthetics,’ he says. ‘She introduced me to the French “Savoir-Faire”, classical music and fine arts. I am blessed in a family that provided us with the stimulus to reach our full potential.’ This potential was further encouraged to develop through art – ‘a natural talent for painting together with history, philosophy and culture’.

 

 

Imbued with those fragrant memories and a respect for the ingredients grown and harvested in Greece, and the mythology surrounding many of them, Manos took a perfumed path by learning how to create fragrances – the very first being a signature scent for himself…

‘Creating my own fragrance was always in the back of my mind,’ he explains, ‘and once I was given the opportunity, I grabbed it.’  Delving further into researching and learning the technical side of the fragrance world, ‘My initial goal was to create a powerful scent that was able to captivate anyone in the room. I wanted an alluring scent, mysterious and poetic.’

He began curating a collection of exquisite essential oils and ingredients from around the world, and it took nine months to complete the first fragrance, Sillage Royal – a warm, woody, immediately evocative scent that, perhaps understandably, is the most personally resonant for Manos, being inspired by the picturesque city of Kavala he grew up in. Part of the Egyptian-Otoman Empire for hundreds of years, it became powerful through the production of tobacco, and the rose, saffron and spices further reflect his olfactory heritage, captured in a scented snapshot. Says Manos: ‘During this process I came to realise that I had a talent for creating beautiful scents,’ and buoyed by his success, the collection inevitably grew.

Rose Poetique is the first Manos Gerakinis fragrance I had the pleasure of experiencing myself. It’s a stunning evocation of the Damask rose, which the Greek poet Sappho described as ‘the pride of plants, and queen of flowers.’ This is a rose that drapes the skin as velvet does, relecting the texture of the petals themselves. It billows from the tart, fruitier aspect of the flower with rhubarb up top, to the resinous, romantic depths of the base – beautifully balanced with smooth labdanum, cashmere wood and vanilla. One for all rose-lovers to add their collection, for sure.

 

 

There are currently seven fragrances to explore in the collection – which you can read about on our new page dedicated to Manos Gerakinis Parfums – from delicate sophistication to swaggering sensuality, simplicity to extravagance. At every stage your senses will be enthralled, and as you explore, you’ll feel Manos’ ethos reverberating in each scent. Man’s greatest heritage is the pictures he collects and his memories,’ he says. ‘That doesn’t necessarily mean he has to travel, it means that he has to be open to collect beauty and then compose it into his own palette.’ And wearing a Manos Gerakinis fragrance, we’re sure you’ll agree, …allows the true beauty of the individual to emerge.’

By Suzy Nightingale

Fragrances celebrities wore on their wedding day (& how to find yours!)

So many wedding days were postponed or re-scheduled thanks to the pandemic, but now the nuptial season has truly kicked into gear again. Panic not – we’re here to help guide you to the perfect perfume, suggest some imaginative gift ideas for bridesmaids / groomsmen & wedding parties, and along the way learn which scents the stars have favoured for their own wedding days…

 

Grace Kelly commissioned perfume house Creed to create a bespoke scent to wear for her wedding to Monaco’s Prince Rainier III in 1956. The result was Fleurissimo – an elegant blend of sparkling bergamot atop the swooningly sophisticated floral heart – which you can still fall in love with today.

 

Princess Diana chose Houbigant Paris Quelques Fleurs for her 1981 wedding to Prince Charles. The heady bouquet of tuberose, jasmine, lily of the valley and rose evoked the fulsome flounces of her romantically designed gown, and the scent itself has continued to capture hearts since 1912.

Quelques Fleurs l’Original £50 for 30ml eau de parfum

 

Audrey Hepburn wore the fragrance her friend Hubert de Givenchy created for her in 1957, for second wedding (to Mel Ferrer). L’Interdit is a chicly luminous white floral shot through with intriguing, darker notes. Hepburn reportedly loved it so much, she refused to have it mass-produced, but it was finally released in the 60s (and reformulated for the present day version).

Givenchy L’Interdit £52 for 35ml eau de parfum

Always deeply interesting (and potentially psychologically revealing, we find!) to discover what they wore, but of course a fragrance is such a personal choice. Here’s some tips to set you on the path to a perfumed ‘happily ever after’…

 

– It’s vital to live with a fragrance for several hours (better still – an entire day) on your skin. That scent you spritz and immediately fall for may turn into something less than loveable as the notes develop.

– The very best way to try is in the comfort of your own home, with zero pressure, scroll down to our hand-picked selection of samples for you try, below (they’re perfect for bridesmaids gifts and wedding favours, too!)

– Try not to test more than a few fragrances at one time, because too many at once = a muddle (and you’ll likely forget which is which, anyway!)

– Following on from the previous point, when testing a fragrance, be sure to write down the name of it on a blotter or jot down on your phone. By the time you get home a pile of random bits of scented paper will mean nothing to you.

Scared to branch out? Type the name of a fragrance you already know you love into our Fragrance Finder, and we’ll immediately suggest six new scents we think you’ll fall for.

Don’t know where to start? Book a bespoke fragrance consultation as a couple (or on your own if you prefer) – we’ve listed seven scent sittings for you try, and many are completely free, so what do you have to lose?

– When you find a fragrance you love, consider following the fragrant theme through to your floral arrangements, colours, mini-versions (to give as bridesmaid gifts or wedding favours), and matching scented candles to use for table decorations… ?

– Getting married in a colder climate or later on in the year? Fragrance writer Viola Levy gave us her suggestions for the best Winter Wedding fragrances.

– Consider gifting your bridesmaids a beautiful box of try-me scents to make their choice from, such as the just-launched Eau So Fresh Discovery Box £23 / £19 for VIP Club Members

 

– Gift the Groomsmen a luxury box of hand-picked masculine fragrances that have been chosen to be ultra smooth & dapper, like the Suave Scents Discovery Box £23 / £19 for VIP Club Members

 

What’s YOUR Escentric Molecules 01 story? Win limited editions, here!

Can you believe that Escentric Molecules Escentric 01 and Molecule 01 are 15 years old this year? To celebrate, they’re planning to release a limited edition of these iconic fragrances, uniquely featuring YOUR stories printed on the bottles…

Over the years, Escentric Molecules have heard so many fantastic stories from people who fell in love because of the fragrances, or had a Sliding Doors moment of their lives utterly changing thanks to the fragrance they were wearing.  Now, they’re looking to collect these stories, and want to hear ‘…about the adventures had while wearing Escentric 01 or Molecule 01 – how you met your partner – a wild night from a chance meeting on a train to Brighton – being chased down dark wet streets in Clerkenwell, London, by someone desperate to discover what fragrance you were wearing.’

 

 

Escentric Molecules say:

‘We are asking you to contribute to the history of both fragrances and send us your stories.

We will select the 25 best, funniest or most outrageous ones and feature them on bottles.

The “story editions” will launch this autumn and the 25 winners with our favourite #moleculestories will not only have their stories featured on the bottle but will also receive a pair of limited editions and an invite to an online Q&A with Escentric Molecules founder, Geza Schoen.

Each bottle will also feature a QR code that will link to a story edition page on escentric.com featuring the winning stories.

Geza will also pick his favourite story and the winner will receive a one of a kind neon wall piece created from their story.’

 

 

This incredible opportunity to share your scent stories closes on August 15th, so you need to be quick! Hurry up and submit your story using the link below…

https://www.escentric.com/pages/story-edition-competition

Celebrating 100 years of Shalimar (and why we still love it)

It’s really quite incredible to think that Shalimar is 100 years old – having been first launched in 1921 – and that Guerlain‘s most romantic fragrance is still worn and adored to this day. If you’re already a fan of the fragrance you’ll know how special it is, but if you’ve never tried it… oh, you’re in for in a treat!

 

Jacques Guerlain – Guerlain Perfumer 1890-1955

‘A good perfume is one whose scent corresponds to an initial dream.’

 

 

The History: The most prolific of the Guerlain perfumers, Jacques’ rein lasted for an astonishing 65 years. He took over from his uncle Aimé in 1890 and was responsible for creating the ultimate signature of Guerlain, the ‘Guerlianade’: an accord which blends vanilla, bergamot, balsams, tonka bean, iris, rose and jasmine, and has been at the heart of (almost) every fragrance since the early 1920s. His most celebrated creations include L’Heure Bleu, Mitsouko and of course, the astonishing Shalimar, launched in 1921, which remains one of the bestselling fragrances in the world.

 

 

 

The flacon for Shalimar is almost as fascinating as the fragrance inside. Sometimes described as the ‘bat’ bottle (we hadn’t until now quite realised it resembled outstretched wings!), it is also said to resemble a basin that could be admired in the Mughal gardens in India, and was designed by another talented Guerlain, Raymond, with a dark blue stopper chosen to evoke Indian starry nights. The bottle won first prize at the Exhibition of Decorative Arts and Modern Industry in 1925.

 

 

Why perfumers love Shalimar: When we interview perfumers, we often ask which classic fragrance they wish they’d created or most admire. One of the most frequent answers? Shalimar, of course. Carlos Benaïm told us, ‘My grandmother used to wear Shalimar. It is magnificent, absolutely wonderful, with that mossiness – not just oakmoss, but the other mosses which we’re restricted from using so much these days…’ And Alberto Morillas – another nose often cited as one of the most talented perfumers working today – explained, ‘If you ask me what is the greatest fragrance ever created, I’d say Guerlain Shalimar. Some might imagine it’s old-fashioned but it’s also very modern. There are all sorts of contrasts inside it – but it works so well.’

 

Guerlain Shalimar £83 for 50ml eau de parfum selfridges.com

Why we love wearing Shalimar: Imagine a silky pair of 1920s pyjamas worn as daywear (or with heels, to a cocktail party) as uplifting lemon and bergamot swirl with honeyed, night-blooming flowers of heliotrope and jasmine. Beautifully rounded by powdery iris and cocooned in a comforting, vanilla-plumped base of patchouli, benzoin, ambergris, tonka bean, incense, vetiver, sandalwood and musk. To wear Shalimar is still the ultimate gesture of olfactive romance.

Quite simply, it’s a masterpiece that’s effortlessly glam. And it’s one of those perfumes that people will still be wearing and talking about in another 100 years, we reckon.

Many Happy Returns, Shalimar!

By Suzy Nightingale