We are so, so delighted to be able to welcome you back for a wonderful, celebratory ‘in real life’ shopping event at JOVOY’s flagship Mayfair store.
Date: 18th November 2021
Ticket price: £25 (redeemable against purchase)
When it comes to choosing perfume – for ourselves or as a gift – there is nothing like spritzing and sniffing in person. JOVOY Mayfair is the perfect place for this: a stunning, spacious store showcasing many of the most exciting fragrance names around, from Fragrance du Bois through to BDK Parfums, Eight & Bob to Clive Christian, Ella K to Jovoy’s own divine creations. (Everything crossed – as per usual, in these times – we’re HOPING to have founders of some of those brands present on the night.)
But oh, do we have some treats in store at this special evening…
• A gorgeous goodie bag to take home to include an 80g Jovoy candle and Sarah Colton’s book Bad Girls Perfume: Tips and Tales
• Exclusive gifts with purchase from some of the fragrance names
• Be first to smell JUST-LAUNCHED fragrances from Jovoy and Jeroboam
• Experience the exciting immersive fragrance exhibition, ‘The Perfumus Affair’, now installed at Jovoy
In order to keep the experience intimate and safe, we will be limiting numbers to just 40 over the evening – so be sure to book your space FAST as we know this event will be super-popular.
NB We are asking guests to take a lateral flow test not more than 24 hours before the event, as indication of negative COVID status. Please upload the results to the NHS website or app.
Just click below to book via Eventbrite – orclick here
We’re still reeling from the dreamlike evening that was The Fragrance Foundation UK Awards 2021. Quite apart from the overwhelming emotion of seeing everyone (in the flesh!) again, and celebrating the continued success of fragrance – at a time it became more important to our everyday lives than some could ever have imagined; at The Perfume Society, we had not one, not two, but THREE very particular reasons to pop the Champagne corks…
The Fragrance Foundation say: ‘Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.
The event was hosted by TV Presenter Natasha Kaplinsky, Chairman of The Fragrance Foundation UK Annalise Fard, and its CEO Linda Key Jackson. During the evening recognitions were given for the astounding support given during the global pandemic, from producing hand sanitisers, face masks, or donating to charities. With quick thinking and acts of kindness we have all come together.’
And come together we did, dressed in our finery (and footwear other than slippers or trainers), many seeing colleagues and friends for the first time outside of a Zoom call since the start of the pandemic. It’s difficult to express the outpouring of emotion, the buzz of energy and pure joy that coursed through the venue. A glow that grew stronger still when the entertainment began and internationally acclaimed act Björn Again had people up and dancing, whole tables standing together and swaying, arms in the air, smiling and singing.
Emotions bubbled to the fore again when Chairman Annalise Fard gave a heartfelt speech to the memory of Jim Jackson, who sadly died earlier this year. Jim founded Aspects Beauty with his wife, Jill, and Annalise spoke fondly of his wit, hard work and commitment to the industry. As the entire room raised a glass in his tribute, there wasn’t a dry eye (or wine glass, which he would have approved of) to be found.
The event now encompasses The Jasmine Awards – often likened to the Oscars, but perhaps more accurately ‘The Pulitzer Prize of perfume writing.’ We’d already been thrilled to be finalists with six pieces shortlisted in four categories. Imagine the WHOOPS that went up, then, on discovering we’d won two of those four categories, AND a Special Recognition Award for an entire issue of The Scented Letter Magazine – A Life in Scents!
This was a really important issue of the magazine for us, which we dedicated to everyone who’s lucky enough to work in fragrance – or who dreams of doing so. There’s so much that goes into taking a perfume from the spark of an idea, into the bottle and beyond. So for this edition we interviewed everyone from perfumers to distributors to the sales consultants who slip our purchase into a carrier bag for us to enjoy. We were extremely moved by Head Judge, Catherine Mitchell, saying how vital The Scented Letter Magazine is for industry in siders and perfume-lovers alike, and how she wanted every career’s advisor in the land to read it. We agree! So, we’re making it available for you to read in full.
HUGE congratulations, too, for our friends and colleagues who are the creatives behind the scenes in these incredible fragrance houses: perfumers, designers, marketing teams and retailers who went home clutching statuettes (Lalique, darling!) too. We raise a glass to each and every one of them, and urge you to seek out the scents behind their well-deserved wins…
Loudest whoops of the evening (apart from our own) we think were on the Floral Street table, and no wonder – the continued blooming of this innovative and, so importantly, eco-conscious independent British fragrance house is wonderful to see (and smell!) We were so proud, too, for Thomas Dunckley‘s sixth (!) award, and of Nafia Guljar, whose beautiful piece she wrote for The Scented Letter magazine on the scent of night blooming jasmine, and the precious memories it holds of her late father, was also shortlisted.
The Champagne may no longer be fizzing, but you can be sure our joy – and that of all the winners and worthy finalists – will be bubbling over for some time…
We’ll be discussing the launch of TWO new Moresque fragrances on the Instagram Live event, but meanwhile, here’s a little bit more about this wonderful house…
Moresque Parfum was born from a sheer love of the intricacy of Moorish art and the passion for elegant but opulent perfumes by founder, Cindy Guillemant.
Right from the start, she says, her work has been driven by this desire to bring together Italian taste and Arabic charm. ‘I completed my MBA in International Business in Florida and built my career between Monte Carlo, Paris, Miami and Milan. I always used perfumes, but my grandmother instilled in me a real love for fragrances and provided me with knowledge that motivated me to delve into this industry.’
That familial connection resounds still in Cindy’s work, and she finds that ‘I still rediscover my grandmother’s knowledge even today with all the scents I collect from around the world through their volatile notes, essences and the most mysterious and profound flavours.’
So, what questions would YOU like to ask Cindy – about Moresque Parfum, the stunning bottles, their inspiration, her favourite ingredients…?
Moresque Instagram Live Questions
We so look forward to you joining us on Instagram at 5pm on Wednesday July 14th at 5pm U.K. time for this exciting event. Until then, we’ll be spritzing the scents and dreaming we could travel to all the places they’re inspired by…
Normally, right about now, I’d be planning my annual trip to Florence, and the fragrance fair Pitti Fragranze. A meeting place for perfumers, founders, makers, buyers, brands, olfactory artists and anyone obsessed by scent; it’s always a highlight of my year.
It’s also a wonderful opportunity to sniff the not-yet-launched fragrances, see interesting new niche houses and spot possible perfume trends for the next few years ahead. You might like to have a look at my report from last year’s Pitti Fragranze, to get a sense of the scale of the event. It’s huge! And quite overwhelming. But always wonderful.
Of course, this is not a normal year, and any such in-person events have sadly been cancelled or postponed. But while I am mourning meeting up with fragrance journalists and fragrant friends from around the world; I am heartened that Pitti Fragranze have taken to decision to still run their fair, but as a virtual, online fesitval.
Along with events, talks, special guests, and focuses on new trends (all in English), do check out the complete calendar to see which you might wish to take part in. The various events begin on Monday September 7th – Monday September 21st 2020.
Having taken a virtual trip to the flower fields with self-hypnosis and meditated with a Love-Alchemist, for the next session on Tuesday 5th May sees (and hears) sound-healer Charlotte Hastings will teach you how to ‘experience your being through the language of sound.’ All with the fragrant backdrop of the stunning scents themselves.
And we’re rather fascinated with fragrance and music, currently, as you will find in our soon-to-be-published next edition of The Scented Letter Magazine. Watch (and listen to!) this space…
Founder Amy Christiansen Si-Ahmed has created a stunning portfolio of perfumes that reflect her life-long love of fragrance – nurtured on travels through the Middle East with her inspirational grandmother. As she told The Perfume Society: ‘The scents I’d encountered on my travels over the years were enchanting to me: the pure and golden shimmer of orange blossom, the mystical, enveloping depth of sandalwood, the seduction of jasmine blooming at night. I felt I could never find that captured anywhere on a department store shelf.’
The scents in the Sana Jardin collection really are strikingly beautiful – a magic carpet ride in every bottle. And – enhancing their feel-good factor – this socially-conscious, luxury fragrance house offers flacons created entirely from recycled glass, along with a sustainability program to help the Moroccan women who pick the orange blossoms used in several of perfumer Carlos Benaïm‘s stunning creations for Sana Jardin.
But don’t just take our word for it, why not explore the collection yourself, from the comfort of your home? Allow yourself to experience the bliss of a scented sanctuary…
If you’re a perfume lover (and we suppose you are, since you’re here!) then we know you’re going to love an historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…
On March 21st, Perfumedaze are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic fragrance houses, led by the very knowledgable Olga (who we often see at out own Perfume Society events, as she’s a long-time and very enthusiastic member!) So although we’re not organising the walk, we very much wanted to flag it up for fellow fragrance addicts.
Says Olga: ‘The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which walk we will visit heritage perfume shops and find out the exciting history of old English brands like Floris, Atkinson’s, Penhaligon’s and Grossmith. We will have access to places usually closed to public, like the Museum at Floris and the Georgian Suite at Atkinsons.
Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for 290 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.
Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Russian Royal Family, Queen Victoria and Sarah Bernard. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance. And the tour will finish in the mecca of modern perfumery, Jovoy Mayfair, where we will discover secrets of main perfume ingredients and discuss pros and cons of naturals and synthetics.’
All the details you need to know are on the Eventbrite ticket page, but the basics are that the walk is March 21st, 11am–2pm, and tickets cost £20 (non-refundable).
Traversing from the oldest houses still proudly proferring perfumes in the Captial, right through to exploring some of the most modern fragrances around – think of this as a way to time travel with your nose.
Fragranced candles don’t get much hotter than Jonathan Ward‘s… metaphorically speaking, of course, but we were wowed from the very first time we smelled them.
You see, British candle maker and fragrant auter, Jonathan Ward, likes to do things differently. Having begun in the fashion world and created fragrances for others, Ward crossed over to the light side with his own fragranced candle house at last, and now has perfumistas filling their own homes with his scents.
As you might imagine, we’ve had our noses on a fair few scented candles in our time. The Perfume Society offices are contstantly aglow (candle-light is so flattering to the features, don’t you think? Especially when you’ve lost that post-holiday glow!) and currently we have Halcyonic wafting its magic. Inspired by the Bright Young Things of the ‘roaring 20s’, we felt it was just the thing to have burning after watching the Downton Abbey film. And as you’ll see, below, even the wayhe describes the notes feels like the an entire world and cast of characters, captured in scent…
Steam Iron Lapel, Smoked Lipstick Kiss, Tea Rose, Amber Heart
Crab Apple, Honeysuckle, Prickle Pear, Wet Jasmine Base
Black Amber, Black Salt, Tuxedo Musks
Fragrance expert Stephan Matthews regularly cites Ward’s creations among his favourite in the whole world (and as we know, there’s a lot of candles out there!) and recently caught up with this coolest of candle makers to discover his scented heritage. We Wear Perfume, meanwhile, fell madly for the literary and mythological inspirations behind the brand, waxing lyrical (sorry, couldn’t resist) about the ‘complex and captivating stories for his artful scented candle collection that are akin to miniature novels.’
Indeed, these are no ordinary candles – Ward creates scented spaces into which we can escape at the flick of a flame. He likes to ‘…ignite the olfactory legacies bequeathed by artists, visionaries, prophets and poets—bringing fresh light to their thoughts and ideas.’
Where we think these candles excel is the fragrances have just as much complexity (and time spent on them) as a bottle of personal perfume. In fact, Ward admitted to We Wear Perfume that he sometimes dabs a bit of the fragrance oils he composes for the candles behind his ears, apparently even combing a bit through his beard! But be in no doubt: here’s a man who takes the compositions of these scents really, really seriously.
Another point of difference is the added benefit of the candles being completely clean-burning – Ward is one of the founders in the promotion of natural waxes, with the wicks attached using an artisan candle technique that fixes them without using glue or resin.
We’re not talking about pouring some already created scent into some wax and adding a wick, here. We mean blending your own custom scent using professional perfumer’s accords, then practice making your very own candle; from mixing the oils to pouring the wax it’ll be a hands-on experience (and a new life skill).
The workshop will be led by the immensely talented Jonathan Ward himself, who will undoubtedly share invaluable candle-related knowledge throughout the day. This will be an unforgettable workshop where guests will enjoy refreshments and take home their personally scented Jonathan Ward candle, along with being offered an incredibly generous and exclusive discount of 15% off Jonathan Ward products on the day.
Tickets for this unique day’s custom candle course are £65 and can be purchased here:
Saturday 5th October 2019 Times: 11.00 am – 2:00 pm Venue: Johnathan Ward Candle Studio, Regent Studios, 8 Andrews Rd, London E8 4QN
How we love a pop-up, especially when it’s got beauty and perfumes a-go-go! How exciting, then, for the duration of London Beauty Week, a Beauty Playground will pop up on Covent Garden’s East Piazza, inviting visitors to discover and experience the best of the beauty and fragrance industry.
‘Weleda Skin Food will bring their Nice Cream Van to the Beauty Playground, dishing delicious ice cream over discussions about the brand’s ethical and sustainable ethos. Miller Harris will serve up bright neon, bespoke illustrations – and ice cream via their exclusive pop up – and will reveal two new vibrant fragrances: Blousy and Brighton Rock. Floral Street Fragrance will bring magic to The Beauty Playground with a spinning prize wheel, where visitors can take a spin the wheel to discover their perfume persona. Showcasing their new Eau du Parfum range, Molton Brown will offer fragrance consultations and a bespoke Beauty Bar will also be in situ courtesy of Miami export Buns & Buns, serving up Bottled Beauty cocktails designed in partnership with Molton Brown, inspired by the brand’s classic scents and presented in their signature bottles.
Subscription-based beauty brand Glossybox will delight beauty fans with an exclusive beauty treasure hunt around the estate. Those who find the hidden golden tickets on the Piazza on Wednesday 11th September and Thursday 12thSeptember will be taken to a beauty store within Covent Garden’s Beauty Quarter to collect one of ten exciting prizes. Prizes will be worth £100 or more from brands including NARS, Miller Harris, Atelier Cologne and more.
London Beauty Week is on a mission to discover Next British Beauty Brand and is hosting a competition to offer start-up beauty companies the chance to win expert beauty business mentoring and a central London retail space. The judging panel includes some of the most influential names in the UK beauty industry including senior executives from The British Beauty Council, Covent Garden, WGSN, Harvey Nichols and Felix Capital. The winner will receive mentoring from two British Beauty Council trustees, a pop up store in Covent Garden – London’s Beauty Quarter, a listing in Harvey Nichols Beyond Beauty, financial mentoring from Felix Capital and a year’s subscription to WGSN Beauty – the world’s leading trend forecaster. Participants can visit BritishBeautyCouncil.com to sign up, ahead of the judging panel which will take place on Friday 13th September.
Brands across Covent Garden will join the celebrations and offer late night shopping and exclusive events for Londoners and visitors for the duration of London Beauty Week. Beauty lovers can pop into Aesop’s stunning King Street store, which will be adorned with fresh flower arrangements, for a bespoke skincare consultation, or visit Chanel on Friday 13thSeptember or Saturday 14th September where illustrator Melissa Bailey will be on-hand to capture the results of the brand’s incredible express services. Jo Malone London will host an exclusive cocktail evening on Thursday 12thSeptember and a special Poppy & Barley Flower Arranging Masterclass, led by expert florist Wild Things, over London Beauty Week weekend. Those who love the glamour of the runway should reserve a space at Tom Ford who will be serving Metallique inspired cocktails to an intimate group and providing a demonstration on how to achieve Tom Ford catwalk looks.
Additional in-store events, experiences and installations can be enjoyed across Covent Garden beauty brand favourites, including Atelier Cologne, Miller Harris, Molton Brown, Ted Baker and Trevor Sorbie and The Alkemistry. Covent Garden is home to London’s best beauty brands and experiences, further including Dior, NARS, Deciem, Penhaligon’s, Aesop and more, making it the perfect destination to host London’s inaugural London Beauty Week.’
Be still our beating hearts. Ice cream and perfume and prizes, you say? We’ll be there faster than you can shake a stick (of rock!)
Jorum Laboratories are Scotland’s first fragrance-creation house, and excitingly announced the launch of their own eponymous perfume brand, Jorum Studio, showcasing scents in a pop-up perfumery at the iconic Edinburgh department store, Jenners, during the Edinburgh Festival.
Having already worked with leading brands including Penhaligon’s London, L’Artisan Parfumeur, Miller Harris and NEOM Organics, amongst many others, Jorum Studio – run by talented perfumer Euan McCall and partner, Chloe Mullen – was first established in Edinburgh in 2010, giving them a way to explore a more truly artisanal approach to fragrance creation. And also, allowing further collaboration between fellow artists and craftspeople, with local photographers, writers and even glass-blowers getting involved.
Now, because of the Jenners pop-up, the public will can sniff out these modern olfactory expressions for themselves, with six fragrances from the brand’s original Progressive Botany collection, showcased alongside three from the Psychoterratica range. And in addition, Jorum Studio say there will be samples and special offers available for customers throughout the duration of the pop-up.
With the launch of each new fragrance, Jorum Studio will be progressing the current conversation around fragrance as a craft and/or artform in itself. The debut collection, Progressive Botany Vol.1, launched earlier this year, and in the autumn, a collaborative heirloom art-work will be presented by glass artist Juli Bolaños-Durman.
Along with other contemporary Scottish businesses, it’s a chance to celebrate a new image of Scotland, because, as Euan comments, ‘Jorum Studio is a vision of contemporary Scotland, showing that our country is about far more than tartan, whisky and shortbread,’ an ethos reflected in this homegrown, artisan brand. So from now until 26 August 2019, Jorum Studio will be taking up residence in a standalone area of the world-famous store, showing visitors what contemporary niche perfumery has to offer.
The myriad links between the arts and perfumery are growing with each house and event that highlights the connections, and we are thrilled whenever retailers take this seriously – investing time and space to help showcase indie brands who are leading the way for the future of fragrance. If you’re in Edinburgh before the end of the month, make sure you stop by and try the Jorum Studio scents for yourself – and keep an eye on the exciting artistic collaborations they have planned…
The Jorum Studio pop-up perfumery at Jenners Department Store in Edinburgh is accessed via the entrance on Rose Street. The pop-up will be open from 9.30am daily until 26 August 2019.
Fragrance as art was a concept often (if you’ll pardon the pun) sniffed at, but it seems that scent – and our sense of smell – is gradually working its way into the public consciousness as a valid subject to be displayed and discussed.
British designer Tim Simpson and Dutch designer Sarah van Gameren formed their London-based studio, Glithero, to produce installations that ‘capture and present the beauty in the moment things are made,’ and are excited to be part of a current fragrantly-themed exhibition in Switzerland, which runs until June…
Glithero say: ‘We have designed the complete scenography for an exhibition about perfumery. The exhibition, ‘Nez-à-Nez, Contemporary perfumers‘ at the Museum of Contemporary Design and Applied Arts in Lausanne (MUDAC) consists of 6 bespoke installations that we have designed over 6 rooms. Each room presents a different theme of tendency from the world of contemporary perfume making that have been identified by the curators in collaboration with the olfactory magazine Nez.
Mudac called upon us to create poetic and immersive installations displaying 39 fragrances from 13 of the best contemporary perfumers such as Jean-Claude Elena, Fabrice Pellegrin, Olivia Giacobetti,Dominique Ropion and Isabelle Doyen. Our challenge of this exhibition was to make the immateriality of the perfumes tangible within a museological context where the visual input is often given centre stage. We chose to present the fragrances in ways that surprise and intrigue the visitor but that don’t colour in or adulterate the evocative impressions of the perfumes.
We’re looking forward to show you the result of this adventure. See you there!’
Date: Friday 15 February – Sunday 16 June 2019 Location: Mudac, Musée de design et d’arts appliqués contemporains
Place de la Cathédrale 6, 1005 Lausanne, Switzerland Opening hours: Tuesday to Sunday – 11.00 to 18.00 (Closed on Mondays)
Givaudan say: ‘It took the perfumer’s skill and collector’s passion of Leon Givaudan to assemble, in the years from 1924 to 1930, this unusually homogeneous collection of 18th Century toilet accessories. Composed of about a hundred items, manufactured from costly materials and lavishly decorated, the Givaudan collection is one of the most important of its kind in Europe: crystal perfume bottles set in gold mounts, bottles in fish scale and tortoiseshell for smelling salts, Vernis Martin étuis, enamelled vinaigrettes, bronze or ceramic bottle cases, patch boxes in ivory or mother-of-pearl.
To view the Givaudan collection is a rare treat for all those who value both the artistry that went into the making of these precious objects and the stories they tell about the history of perfumery and its place in our society.’
Hillwood Museum say: ‘Perfume & Seduction will trace the form and function of perfume bottles, explore a variety of shapes and materials and the process of making perfume, and examine the evolution of forms during the nineteenth and twentieth centuries, highlighting examples from Hillwood’s collection.’
A section of 64 items from Givaudan’s private collection will be showcased in ‘Perfume & Seduction’ at the Hillwood Museum in Washington DC, from February to June 2019.
If you can’t make it to Switzerland or Washington before June and are pining for beautiful perfume bottles to look at, might we suggest a trip to the Dior: Designer of Dreams exhibition, currently at the V&A? We rather breathlessly reported from the press day of this fabulous show – of which the fragrance bottles play a small but vital part – and cannot urge you enough to go and see it for yourself, if you’re able to get tickets.
In the meantime, might we also urge more galleries and museums to be brave enough to use fragrance and smell as part of their exhibitions and experiences? Smell remains the least scientifically and culturally explored of our senses, yet it has been proved to be the sense that links most directly – and emotionally – to the brain. Shows and installations that encompass all the senses and excite us beyond merely viewing, to being part of the exhibition ourselves, are definitely the way forward. And with this in mind, our magazine, The Scented Letter, will be decoting an entire issue to fragrance and culture later this year, so get ready to be olfactorily obsessed…