Explore the stunning new scent & watch the gorgeous new film

Gucci have been blowing us away with their fabulously opulent catwalk collections, and now continue that trend with the launch of their sumptuous new scent, Gucci Bloom
The first fragrance developed under the complete control of Gucci’s Creative Director, Alessandro Michele, this is a lusciously modern white floral we couldn’t wait to get our noses on.
Alessandro Michele says: ‘I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there.’
So what does it smell like? Well it’s gloriously soaring right from the first spritz, with the mysterious scent of the (exclusive to Gucci, as far as we know) note of Rangoon Creeper – a white flower that only opens at dusk, gradually transforming to pink and finally a deep, blood red. A sparkling bouquet of tuberose and juicy jasmine garland the fragrance throughout, before soft musk slowly rolls in to billow beguilingly…
Now, feast your eyes on the eye-poppingly gorgeous mini-film – and if the sun’s not shining where you are right now, we’re sure you’ll feel a virtual glow.

Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale

Which are the most fragrant roses on earth? Read our guide to a heavenly scented garden…

Is anything more disappointing than spotting a voluptuously gorgeous rose, cupping it gently in your hands and going in for the sniff… only to discover it’s completely without scent? Obviously we adore fragrance here at The Perfume Society, and roses just have to be in our Top Three Flowers Ever – so as part of our on-going celebrations we’d love to share with you a particularly fragrant feature on the very best scented roses you can grow, to make your garden smell like heaven on earth…
Written for us by Country Living Gardens editor, Stephanie Donaldson, The Most Fragrant Roses on Earth was previously an exclusive feature in our award-winning magazine, The Scented Letter… From interviews with the world’s top perfumers, a round-up of the latest launches you absolutely must sniff right now and a plethora of perfumed features – we have our finger firmly on the pulse to bring you all the news your nose should know.
Available in flickable-format online to subscribers, so many of you told us you were laboriously printing it out at home, page by page, that we listened and also made it available in a gorgeously glossy print version to satiate your scent-reading lusts (and save your printer cartridges!) In fact, we’re honoured to have readers worldwide, with the launch of our International Subscription, and now you can join the ever-growing throng to see the sort of thing you’ve been missing out on so far.
So, settle back with a cuppa and breathe in the heady scent of possibility for the rose garden of your dreams…




 
Written by Suzy Nightingale

Mid-week hump? We guarantee this will cheer you up! Man plants scent garden for blind wife, to make her smile again…

Tissues at the ready, because this is all just too lovely…

After his wife lost her sight at the age of 52 within just a week, following complications from diabetes, Mr Kuroki wondered what to do to make his beloved smile again. Locking herself away and living a life of seclusion after going blind, Mrs Kuroki was utterly distressed not to be able to enjoy the outdoor life she was so used to – the couple were dairy farmers in Shintomi Town, Miyazaki Prefecture in Japan, married since 1956 and working hard every day – a life that seemed lost to her, now.

Her husband thought that if he could perhaps tempt her outside again, if perhaps a few visitors might come every day, that her life would be improved. Little could he have known what a huge and lasing impact his next decision could have on both their lives…
husband-plants-flowers-blind-wife-kuroki-shintomi-2Vowing to connect his wife to the nature she so loved, Mr Kuroki set about picking a highly fragrant plant that she could enjoy smelling even though she couldn’t see the flowers anymore. With this in mind he began clearing the land, a process that took two years in all, eventually creating the perfect environment to grow a huge carpet of tiny pink flowers called ‘shibazakura’ in Japan, or more commonly known as phlox to us.

ScentgardenAs the buds began to bloom, word spread of their touching love story and the mass of colour and scent it inspired, ‘a few’ visitors has now, more than a decade after the first phlox was planted, become a must-see (and smell!) destination for up to an incredible 7,000 people on any one day, during the peak season of late March to April. What once were the cow sheds have now been transformed into an information building to house pictures of the couple and their story, and of some notable local dignitaries who have visited them. The couple often receive the visitors in person, and from the pictures, it certainly seems as though his wish came true:

Mrs Kuroki has a lot to smile about, now.

scentedgarden
Do have a look at the official website for more stunning pictures of this unashamedly heart-warming story – the text is all Japanese, and though we know of several readers who are fluent, here’s the all important address details for those of you who aren’t, and are planning a trip to Japan:

Miyazaki-ken, Koyu District, Shintomi, Nyuuta 17180-1
One teeny word of warning for people wishing to recreate this carpet of colour is that the scent of phlox is apparently quite similar to that of the cannabis plant – read more here – so we may be playing safe and enjoy looking at the pictures, or hopefully one day visiting in person, instead.

Written by Suzy Nightingale