Floral Street Home Fragrance Collection & how to ‘Scent-Scape’ your house

We’re currently being wowed by the new Floral Street Home Fragrance Collection – a vibrant range of uplifting candles and diffusers for instant pops of mood-changing colour, with similarly striking scents. What’s more, in a live-streamed launch event with founder Michelle Feeney and celebrity interior stylist, designer & TV presenter, Maxine Brady, we learned the BEST tips on the new trend for ‘Scent-Scaping’ your home…

London-based niche fragrance house Floral Street have certainly been blooming since their launch in 2017. With shelves-full of awards (the current count is twenty!) and stocked around the world, including the mega global beauty retailer, Sephora; their contemporary and fully-sustainable fragrances have met with acclaim wherever the scented seeds (so to speak) have been scattered.

Now, your home can smell just as glorious with the newly-launched Floral Street Home Fragrance collection. Spanning White Florals, Rose Garden, Urban Bloom and Night Bloom, the timing couldn’t be better. Home fragrance sales having rocketed since pandemic lockdowns, when we’ve been forced to spend more time than ever stuck in one space. And the wonderful thing about fragrance is its power to enhance your mood, encourage a feeling of wellness or even shift your focus when you desperately need to feel ‘somewhere else’ for a while.

 

 

Designed to uplift and revuive the senses and transform the space of your home, the range includes gorgeous candles (£34) and diffusers (£34) so that you can ‘bloom wherever you are’. Apart from ‘Scent-Scaping’ with a perfectly perfumed ambience, the collection has sustainability at its heart. All the Floral Street Home Collection products are made from natural cotton wicks, soy, and vegan oil. Hand-poured in the UK, each product is also free from alcohol, presented in reusable glass bottles, and responsibly sourced.

As a renowned designer, lifestyle blogger and TV presenter, Maxine was the perfect partner for Floral Street during the launch of their new home fragrance collection of candles and diffusers. A huge fan of using scented candles for shows such as Grand Designs, Kirsty’s Homemade Home, George Clarke’s Amazing Spaces and This Morning – Maxine revealed that, according to John Lewis, during the end of 2020 and the first half of this year, ‘the average online searches for home scents went up by 600%. For diffusers, the searches were up by over 1000%.’

Now, we’re delighted to share with you some of the brilliant styling tips and practical advice Michelle and Maxine gave us about making your home a scented sanctuary

 

 

Michelle Feeney: ‘We want to encourage people to bloom where they are, blossom in their home environment. In the last year our homes have become our work places, office as well as the places we live, so I think we’ve all discovered how important it is to scent our homes accordingly. The Floral Street Home Collection includes some amazing new home fragrance products, and the candles are up to 14% fragrance oi,l which means they really fill the room!’

Maxine Brady: ‘Scent Scaping is an up and coming trend I’ve seen really grow the last few months. It’s about using aroma and scents to zone our homes, either room by room or during differing times of the day. I like using a different fragrance in the morning to evening. I like decorating a home with candles and diffusers, and arrange them much as I would art in a room, to bring them to life. I never think a room is finished until I put a candle on my sideboard. Lately our homes have been our whole world – that’s a lot of pressure on our surroundings, and it’s hard to set boundaries, so using home fragrance allows me to transfer from a work space feel to a more homely escape. It’s a very clever way to balance our mental health as well as making our homes smell beautiful.’

 

 

Maxine’s Styling Tip 1. Use your nose as well as your eyes to decorate your home. Perhaps a hallway is where you put a lovely diffuser to welcome your guests and having it smell gorgeous at all times? As a decorating tool, home scents are a really clever way to bring up & coming trends into your home without changing all the furnishings! Use complimentary coloured vessels to your wallpaper or furnishing colours. People are loving sharing #shellfies on social media.

Maxine’s Styling Tip 2. Use aroma to mark the changing seasons. Fresher sunny scents in summer, and warmer woodier scents in colder seasons. Changing those scents and bringing them into your house really helps stop one day blending into another. According to John Lewis, the average online searches for home scents went up by 600%. For diffusers, the searches were up by over 1000% A candle is an instant pick me up when you need a treat.” Michelle: “I like to use home fragrance to enhance my mood or to change up my mood.”

Maxine’s Styling Tip 3. Create an indoor garden bringing the outdoors in. We know home plants have become incredibly important – the flow between spaces can be between your garden and indoors. Dot plants and succulents around a diffuser – reuse the containers when empty as plant pots or the diffusers as mini vases.

Styling Tip 4. Press the reset button with the power of scent. After a busy and stressful day, it can be hard to mark a line between weekdays and your weekends – reclaim your home and say the weekend starts now. Clear away work things, laptops from tables, shove the kids toys in a box and light a candle as a scene-setter and mood re-setter.

Maxine Says: ‘All these tips are ideal if you rent rather than own, because you’re unable to change wallpaper and paint, or sometimes even furnishings, you can make the space your own by stamping your personality with home scents…’

 

 

We absolutely love the idea of ‘Scent-Scaping’ our rooms, and shall be dotting appropriately perfumed candles and diffusers amidst the potted plants forthwith!

Written by Suzy Nightingale

La Montaña Discovery Set – home scents to try at home: genius!

The La Montaña Discovery Set is a cute wallet of home fragrance samples (to try at home) – a completely genius idea! Find out how to explore them all and use our discount code, below…

We’re all used to the idea of buying a Discovery Set of personal perfume samples – something we’ve been eulogising about for years as the best way to try new scents and be introduced to the style of a fragrance house before buying a full size bottle.

But home fragrances are far more difficult to try before we buy. And as the way our homes smell is such a personal choice, it’s completely genius to have the opportunity of trying the full range in the very home we’ll be scenting with a full size room mist, candle or reed diffuser.

Sustainability is another issue the fragrance industry is (and fragrance lovers) are making a priority right now, and all La Montañga products are sustainable, plant-derived, biodegradable, have a low carbon footprint, and are ‘non-toxic to humans or the environment.’

The La Montaña Discovery Set gives you the opportunity to try ALL NINE of their home fragrances in dinky little room mist form. The La Montaña fragrances are the same across their full range of candles and reed diffusers – so once you’ve tried the room mist samples and found your faves, you’ll know how how the other methods of scenting your space will smell. You can spray them onto the blotters provided, or La Montaña advise you ‘…spritz them into the air, wait a couple of seconds and step into the mist.’ But there’s a number of other ways you miught think of using them….

– Why not keep a set in your car? Much more chic than a garage-purchased novelty air freshener.

– Founder Cassandra says she even spritzes hers on to jumpers to snuggle up in the scent (only dark coloured fabrics, and do a patch-test, first!)

– If you’re lucky enough to be going away on holiday, these are the perfect size to slip into your suitcase to make a hired cottage or hotel room smell like home.

– We think this wallet of home fragrance samples would also be a great stocking filler gift  – send to a friend and get them to pick a favourite, which you can offer to buy the full-size of, later.

La Montagña Discovery Set

Usually, the set costs £25, BUT for one week only, you can use our discount code to get it for only £10!

Enter the code perfumesociety at checkout to claim your discount.

Have a browse of the evocative home scent descriptions – and the incredible reviews – on the La Montaña website – personally, we are huge fans of Winter Oranges to fragrance our homes at this time of year, though First Light is our first choice for the day when working at home, followed by Sacred Roses for a sublime way to wind down. Which rooms will you choose to sample them in, do you think…?

By Suzy Nightingale

Diptyque City Candles – previously exclusive, they’re travelling until 27th September (grab them while you can!)

Diptyque has put their much sought-after City Candles on their website (previously only available in the respective locations they were inspired by), but they’re only travelling for a few days and stocks are strictly limited! Time to hope aboard and add them to your baggage, immediately…

If you’re one of the many who obsessively collect the olfactory delights of Diptyque candles, you’re going to want to get your (virtual) boarding pass ready, because the limited edition City Candles are now on the Diptyque website – but only until 27th September 2020!

 

 

Normally, you’d have to jump on a plane and physically travel to the Diptyque flagship stores in Tokyo, Berlin, London, New York, Hong Kong, Beverley Hills, Miami, Shanghai and Paris to collect them all. Notwithstanding the airmiles you’d rack up, the money and carbon footprint you’d have to burn through would make this a trip you’d be unlikely to take – and of course this year, it’s been made impossible, anyway.

So the next best thing to being there? Burning your way through this lovely lot! Here’s our fragrant travel wish-list, but we wonder: where would you like to travel to with the Diptyque City Candle Collection…?

This ultra chic lavender-tinged Chypre has us dreaming of sashaying down the early autumn sunlit streets of Saint Germain.

Diptyque Paris Candle: £54

 

The heady, honey-laden scent of linden blossom transports us to the German capital – we’re craving the bookshops and über-cool clubs.

Diptyque Berlin Candle: £54

 

Why not stroll the intriguing alleyways of Tokyo, the shade of cypress trees mixing with wafts of mystical temple incense?

Diptyque Tokyo Candle: £54

 

New York’s bustling streets and vibrant nightlife is calling, with a hot rush of rich patchouli and sudden breeze of dry cedar and vetiver.

Diptyque New York Candle: £54

By Suzy Nightingale

WIN a MALIN+GOETZ summer scent candle gift hamper!

In celebration of the latest scent-sational candle from MALIN+GOETZ, the Tomato candle – literally like stepping into a greenhouse (in a very sophisticated way!) – we’ve teamed up with the Brooklyn-born fragrance house and skincare experts to bring not one, but TWO lucky winners a summer scent candle gift hamper WORTH £168!

Each hamper will contain the following…

Tomato candle

Inspired by a passion for gardening, this candle is a beautifully bright interpretation of home-grown tomatoes ripening in the summer sun. Unbelievably evocative.

Sage candle

A herbaceous scent that evokes a summer herb garden with notes of sage and lavender. An aromatic delight.

Otto candle

A sparkling floral scent where a garden in bloom springs to mind with a blend of rose and geranium. Like all of M+G’s candles, it burns for absolutely ages, filling the air with its ravishing rosiness.

Vetiver candle

A woody scent of an apothecary ingredient with a clean and earthy aroma. Very grounding, very welcome in these strange, uncertain times.

 

For your chance to win, simply enter below

Oops! We could not locate your form.

* This prize draw runs from 09:00 7th August 2020 – 23:59 21st August 2020. A winner will be chosen and contacted on 22nd August 2020. UK and Northern Ireland participants only.

Acqua di Parma + La DoubleJ take us to the beach

Acqua di Parma, in collaboration with La DoubleJ, have dressed an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule collection for a summer of pure Italian style…

 

 

At PSHQ we’re literally salivating over these pictures of the Bocelli family’s bathing establishment, because although we may not be able to wiggle our toes in the sand and gawp at the azure waters, this stunning collab allows us to travel in spirit via the radiant fragrances and vibrant colours of the new capsule collection.

 

 

In the utterly stunning location of Alpemare Beach Club, Forte dei Marmi in Tuscany (which looks like it should be the set of a Wes Anderson film, don’t you think?) for the first time ever, Acqua di Parma have dressed the beachfront for the entire Summer season! And now, you can dress your home to transport you to the Med every time you see those so-happy pops of colour or catch a waft of the glorious scents.

 

 

Comprising fabulously luxurious body products such as the Shower Mousse (£37 for 150ml), lightly scented with the lemon, myrtle, jasmine and salty marine breeze notes of Mirto di Panarea, a Body Scrub (£50 for 200ml) fragranced with their Fico di Amalfi grapefruit, bergamot, lemon and fig (which is basically like sexy marmalade), and even a range of Travel Accessories (we have our eyes on the Confetti Blue Beach Towel, £255 – would it be a bit extra to say we dream of spritzing this with one of the Blu Mediterraneo collection (from £49) and ‘travelling’ with our noses as we sit in our back gardens?) we’re spoiled for choice!

 

 

We say: if you can’t be there in person, let perfume whisk you there right now. So spritz that sunshine-filled fragrance and light that candle, because the beach will wait until you can get there again, but your mood can be lifted in mere seconds by the magic of summer scents…

By Suzy Nightingale

 

‘Scents of Normality’ – candle collections evokes places we miss

Earl of East‘s ‘Scents of Normality‘ just-launched candles have the tagline ‘Buy for charity. Burn for Normality.’ They promise to evoke the ‘places we miss the most during lockdown’ – and you just HAVE to read the so-witty descriptions!

This limited-edition series sees Earl of East partnering with Uncommon Creative Studio to create an exclusive range of candles, with ALL proceeds from sales of the candles donated to the charity, Hospitality Action. And Earl of East say they chose the charity because, ‘While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future, having sustained lasting impact from the pandemic including widespread closures, job losses, reduced hours and reduction in pay. We are honoured to be able to lend our support in collaboration with Uncommon Creative Studio to help support these workers who are suddenly facing hardship

Available in three evocative scents, ‘reflecting some of the nation’s favourite hangouts’ – The Local, The Cinema and The Festival‘ – we love the colourful imagery, by a group of artists collaborating together around the world, but we have to admit falling particularly hard for the hilarious tongue-in-cheek descriptions of each candle…

 

 

 

‘Scent has a unique way of conjuring memories and transporting us to places we’d love to be. From the cobbled streets of Copenhagen to the Onsen baths of Japan, our scented candles are all inspired by travel. Whilst we can still dream about these far flung destinations it’s actually the places closer to home that we miss the most.
Having the opportunity to recreate the essence of these familiar haunts whilst also supporting an industry that has been hit so hard by the crisis is a real honour.’
~ Niko Dafkos, Earl of East Co-founder

Scents of Normality candles £45 each for 220ml
earlofeast.com

By Suzy Nightingale

#StayHome with Acqua di Parma: donating 100% of online revenue to charity

Acqua di Parma are launching a #StayHome charity campaign to support the fight against COVID-19. Throughout the month of April, 100% of e-commerce revenues generated by sales of the Home Collection, Barbiere and Personal Care products will be donated to support initiatives against the corona crisis.

In these stressful and uncertain times, how heartening it has been to see brands, both big and small, stepping up to provide support, making hand-santisisers, donating products and now, with Acqua di Parma’s #StayHome campaign donating an incredible 100% of their online profits to help their home country, which has been hit so hard by this pandemic.

 

 

Laura Burdese, CEO of Acqua di Parma comments that, ‘In these difficult times of suffering and strife that grip Italy so severely, it is natural and right for Acqua di Parma to make a strong gesture of solidarity. With the #StayHome campaign, we can do our part and demonstrate the love that the Maison has for our mother country.’

Explaining further why this campaign was so important to them, Laura continues: ‘Our solidarity campaign is a way to provide tangible support, be it emotional or economic, to Italy in this time of need so that in dealing with this emergency, we can preserve what we love most about our country: Italian art, nature and culture will continue to be given and shared across the globe’

 

 

Acqua di Parma invite you to help support this campaign by sharing social media posts – perhaps of cosy, scented spaces you have created? – and tagging @acquadiparma_official and #StayHome. What’s more, during this time, all Acqua di Parma online orders have FREE delivery, so even more excuse to indulge, delight and comfort yourself with scent at home…

By Suzy Nightingale

Gwyneth Paltrow’s scent sensation

Never exactly bashful about courting controversy, Gwyneth Paltrow‘s, um, uniquely named candle has recently been stirring up quite the scented sensation…

Unless you have been hiding under a rock (or, perhaps, hiding the rocks inside of you), you have doubtless caught a whiff of something approaching hysteria (appropriate, given the etymology of the word), regarding a particular scented candle, supposedly inspired by a particular body part.

The renowned beauty and cosmetic world expert and commentator, George Ledes, perhaps put it the most diplomatically when he said he had to take his hat off to Gwyneth and her ‘er…unique candle, with a move right out of the Tom Ford “F***ing Fabulous” playbook’, whose Goop brand of lifestyle and wellness products has just been accepted in to the block-busting U.S. chain of Sephora stores. ‘Say what you will,’ says Ledes, ‘but to me it smells like money!’

Now, whatever your thoughts as to the current trend for ‘shocking’ naming conventions of fragranced products, you do, indeed, have to hand it to Paltrow and her £58 ‘This Smells Like My V****a’ [starred to protect those easily offended – Ed.] candle, because it sold out in record time. Those disappointed not to catch a whiff can be put on a waiting list.

 

 

 

So come on then, no more beating around the bush (um, so to speak), what does this notorious candle actually smell like? Well, I’ve not had my nose on it, either, but in case you were wondering, the Goop website proclaims it to be ‘a funny, gorgeous, sexy, and beautifully unexpected scent,’ featuring ‘geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed,’ which we are told puts them in mind of ‘fantasy, seduction, and a sophisticated warmth.’

So now you know.

It’s not the first time Gwyneth and her downstairs lady parts have caused a media sensation, and doubtless wont be the last, for it seems that inspirational well has not yet run dry. And as Harpers Bazaar comment, ‘Regardless of what you think about Paltrow, she and her products are a talking point again, and her candle is a sell-out hit.’

Written by Suzy Nightingale

 

Scented christmas trees & more from Maison Francis Kurkdjian

Maison Francis Kurkdjian has pulled out all the stops this season, offering new and exciting ways to scent your home (and yourself!) From fragrant Christmas trees, scented caligraphy cards and the most goregous candle, there’s also excellent news for fans of a certain best-selling fragrance who’d believe in going big or going home…

There’s no doubt that perfumer Francis Kurkdjian is one of the most stylish people we know. From the exquisite fine fragrances and accessories that have made him world famous, to his personal flair when designing the so-chic boutiques and decorating his own (of course ultra fabulous) Parisian apartment. Borrowing a little of that effortless élan for some French contemporary style, Maison Francis Kurkdjian invite you to come inside and ‘…plunge into a unique universe where the art and pleasure of giving become one. Fragrances and candles wait patiently by the Christmas tree, the theme chosen by Francis Kurkdjian, as the quiet and elegantly dressed witnesses of the season’s celebrations.’

‘O Christmas tree, o Christmas tree, how lovely is thy fragrance…’

Mon beau Sapin, the iconic holiday candle by Maison Francis Kurkdjian, now comes in a dark green colour adorned with a fir bough decorated in white and gold. Its generous, characteristic smell of a balsam fir, slightly resinous, slowly guides us towards a reassuring forest. This candle, with its specific wintery enveloping fragrance brings the finishing touch to the joyful holiday mood and memories past.

Maison Francis Kurkdjian Mon Beau Sapin Candle £55 for 190 g, at Selfridges new MFK counter

 

If you’re one of the many (many!) fragrant fans of the iconic Baccarat Rouge 540 extrait de parfum, or you know someone who is, get ready to squeal quite a lot. A whopping great supersize-me version of the fragrance has been created especially for Christmas, standing proud at 200ml, and definitely subscribing to the belief that bigger is better.

‘Baccarat Rouge 540 was born of the encounter five years ago between Baccarat and Maison Francis Kurkdjian, two luxury houses with a shared passion for know-how. Baccarat Rouge 540 tells the story of how gold is magically transformed into red, a process whose secret is known only by Baccarat. Blended with 24-karat gold dust and gradually fused until it reaches precisely 540 degrees, Baccarat’s transparent crystal slowly dons a dazzling red hue.’

This fragrance has been a world-wide best-seller for a reason: it smells incredible – we know exactly where a certain member of The Perfume Society team has been because she trails this everywhere she goes. It’s available as an eau de parfum in the clear crystal bottle and as an extrait de parfum in a deep, ruby red bottle; and if this is a present for someone you love, it’s certainly not only Santa that’s getting snogged under the mistletoe this year!

Maison Francis Kurkdjian Baccarat Rouge 540 extrait de parfum £590 for 200ml at Harvey Nichols, Selfridges, John Lewis, Les Senteurs, Harrods & franciskurkdjian.com

Thursday to Sunday there will be caligraphy on specially scented Christmas cards at the new Maison Francis Kurkdjian Selfridges counter. And they are also offering a mini Mon Beau Sapin candle as a free gift with purchase. (We absolutely will not judge you if you decide to keep this for yourself. The person you’re buying the gift for will never know, right? Right. And we’ll be doing the same, so…)

Finally, if you needed another reason to pop across to France (with the car, we think, for this one…) before Christmas, then look no further than the wonder that is a scented Maison Francis Kurkdjian Christmas tree! Sadly these are not available in the U.K. this year, but those seeking the ultimate in festive fragrance can delight in them at the following stores:

Perfumed and fireproofed Nordmann Tree, 100/120 cm:
Green natural tree from 145 euros*
Flocked tree with natural dusting from 185 euros*
Flocked integral white tree from 205 euros*
*(Suggested retail price excluding delivery)

Order from Parisian shops Maison Francis Kurkdjian:
Boutique Saint Honoré – 5 rue d’Alger, Paris 1er – +33 1 42 60 07 07
Boutique Marais – 7 rue des Blancs-Manteaux, Paris 4ème – +33 1 42 71 76 76

The mere descriptions, let alone gawping at these pictures, makes us feel instantly more stylish; and we find that theme of the Holiday tree on all accompanying boxes, gift sets, tissue paper and bags – illustrations and images drawn by Kurkdjian himself and created by his design team. So if you’re searching for that perfect present for someone special, hankering after treating yourself for a change, or heavily hinting to loved ones (we find choosing the Print Screen option and circling the ones you want in red while mouthing ‘THOSE PLEASE’ works really well); you’ll find that ‘…everything at Maison Francis Kurkdjian comes together to create a wintry harmony where an eye for detail lies at the heart of the creative process.’ Naturellement!

By Suzy Nightingale

Jonathan Ward

Fragranced candles don’t get much hotter than Jonathan Ward‘s… metaphorically speaking, of course, but we were wowed from the very first time we smelled them.

You see, British candle maker and fragrant auter, Jonathan Ward, likes to do things differently. Having begun in the fashion world and created fragrances for others, Ward crossed over to the light side with his own fragranced candle house at last, and now has perfumistas filling their own homes with his scents.

As you might imagine, we’ve had our noses on a fair few scented candles in our time. The Perfume Society offices are contstantly aglow (candle-light is so flattering to the features, don’t you think? Especially when you’ve lost that post-holiday glow!) and currently we have Halcyonic wafting its magic. Inspired by the Bright Young Things of the ‘roaring 20s’, we felt it was just the thing to have burning after watching the Downton Abbey film. And as you’ll see, below, even the wayhe describes the notes feels like the an entire world and cast of characters, captured in scent…

Top
Steam Iron Lapel, Smoked Lipstick Kiss, Tea Rose, Amber
Heart
Crab Apple, Honeysuckle, Prickle Pear, Wet Jasmine
Base
Black Amber, Black Salt, Tuxedo Musks

Fragrance expert Stephan Matthews regularly cites Ward’s creations among his favourite in the whole world  (and as we know, there’s a lot of candles out there!) and recently caught up with this coolest of candle makers to discover his scented heritage. We Wear Perfume, meanwhile, fell madly for the literary and mythological inspirations behind the brand, waxing lyrical (sorry, couldn’t resist) about the ‘complex and captivating stories for his artful scented candle collection that are akin to miniature novels.’

Indeed, these are no ordinary candles – Ward creates scented spaces into which we can escape at the flick of a flame. He likes to ‘…ignite the olfactory legacies bequeathed by artists, visionaries, prophets and poets—bringing fresh light to their thoughts and ideas.’

Where we think these candles excel is the fragrances have just as much complexity (and time spent on them) as a bottle of personal perfume. In fact, Ward admitted to We Wear Perfume that he sometimes dabs a bit of the fragrance oils he composes for the candles behind his ears, apparently even combing a bit through his beard! But be in no doubt: here’s a man who takes the compositions of these scents really, really seriously.

Another point of difference is the added benefit of the candles being completely clean-burning – Ward is one of the founders in the promotion of natural waxes, with the wicks attached using an artisan candle technique that fixes them without using glue or resin.

When Jonathan asked if we’d like to learn how to create your – completely bespoke – candle we leaped at the chance. And now you can join us

We’re not talking about pouring some already created scent into some wax and adding a wick, here. We mean blending your own custom scent using professional perfumer’s accords, then practice making your very own candle; from mixing the oils to pouring the wax it’ll be a hands-on experience (and a new life skill).

The workshop will be led by the immensely talented Jonathan Ward himself, who will undoubtedly share invaluable candle-related knowledge throughout the day. This will be an unforgettable workshop where guests will enjoy refreshments and take home their personally scented Jonathan Ward candle, along with being offered an incredibly generous and exclusive discount of 15% off Jonathan Ward products on the day.

Tickets for this unique day’s custom candle course are £65 and can be purchased here:

Saturday 5th October 2019
Times: 11.00 am – 2:00 pm
Venue: Johnathan Ward Candle Studio, Regent Studios, 8 Andrews Rd, London E8 4QN

By Suzy Nightingale