We’re currently being wowed by the new Floral Street Home Fragrance Collection – a vibrant range of uplifting candles and diffusers for instant pops of mood-changing colour, with similarly striking scents. What’s more, in a live-streamed launch event with founder Michelle Feeney and celebrity interior stylist, designer & TV presenter, Maxine Brady, we learned the BEST tips on the new trend for ‘Scent-Scaping’ your home…
London-based niche fragrance house Floral Street have certainly been blooming since their launch in 2017. With shelves-full of awards (the current count is twenty!) and stocked around the world, including the mega global beauty retailer, Sephora; their contemporary and fully-sustainable fragrances have met with acclaim wherever the scented seeds (so to speak) have been scattered.
Now, your home can smell just as glorious with the newly-launched Floral Street Home Fragrance collection. Spanning White Florals, Rose Garden, Urban Bloom and Night Bloom, the timing couldn’t be better. Home fragrance sales having rocketed since pandemic lockdowns, when we’ve been forced to spend more time than ever stuck in one space. And the wonderful thing about fragrance is its power to enhance your mood, encourage a feeling of wellness or even shift your focus when you desperately need to feel ‘somewhere else’ for a while.
Designed to uplift and revuive the senses and transform the space of your home, the range includes gorgeous candles (£34) and diffusers (£34) so that you can ‘bloom wherever you are’. Apart from ‘Scent-Scaping’ with a perfectly perfumed ambience, the collection has sustainability at its heart. All the Floral Street Home Collection products are made from natural cotton wicks, soy, and vegan oil. Hand-poured in the UK, each product is also free from alcohol, presented in reusable glass bottles, and responsibly sourced.
As a renowned designer, lifestyle blogger and TV presenter, Maxine was the perfect partner for Floral Street during the launch of their new home fragrance collection of candles and diffusers. A huge fan of using scented candles for shows such as Grand Designs, Kirsty’s Homemade Home, George Clarke’s Amazing Spaces and This Morning – Maxine revealed that, according to John Lewis, during the end of 2020 and the first half of this year, ‘the average online searches for home scents went up by 600%. For diffusers, the searches were up by over 1000%.’
Now, we’re delighted to share with you some of the brilliant styling tips and practical advice Michelle and Maxine gave us about making your home a scented sanctuary…
Michelle Feeney: ‘We want to encourage people to bloom where they are, blossom in their home environment. In the last year our homes have become our work places, office as well as the places we live, so I think we’ve all discovered how important it is to scent our homes accordingly. The Floral Street Home Collection includes some amazing new home fragrance products, and the candles are up to 14% fragrance oi,l which means they really fill the room!’
Maxine Brady: ‘Scent Scaping is an up and coming trend I’ve seen really grow the last few months. It’s about using aroma and scents to zone our homes, either room by room or during differing times of the day. I like using a different fragrance in the morning to evening. I like decorating a home with candles and diffusers, and arrange them much as I would art in a room, to bring them to life. I never think a room is finished until I put a candle on my sideboard. Lately our homes have been our whole world – that’s a lot of pressure on our surroundings, and it’s hard to set boundaries, so using home fragrance allows me to transfer from a work space feel to a more homely escape. It’s a very clever way to balance our mental health as well as making our homes smell beautiful.’
Maxine’s Styling Tip 1. Use your nose as well as your eyes to decorate your home. Perhaps a hallway is where you put a lovely diffuser to welcome your guests and having it smell gorgeous at all times? As a decorating tool, home scents are a really clever way to bring up & coming trends into your home without changing all the furnishings! Use complimentary coloured vessels to your wallpaper or furnishing colours. People are loving sharing #shellfies on social media.
Maxine’s Styling Tip 2. Use aroma to mark the changing seasons. Fresher sunny scents in summer, and warmer woodier scents in colder seasons. Changing those scents and bringing them into your house really helps stop one day blending into another. According to John Lewis, the average online searches for home scents went up by 600%. For diffusers, the searches were up by over 1000% A candle is an instant pick me up when you need a treat.” Michelle: “I like to use home fragrance to enhance my mood or to change up my mood.”
Maxine’s Styling Tip 3. Create an indoor garden bringing the outdoors in. We know home plants have become incredibly important – the flow between spaces can be between your garden and indoors. Dot plants and succulents around a diffuser – reuse the containers when empty as plant pots or the diffusers as mini vases.
Styling Tip 4. Press the reset button with the power of scent. After a busy and stressful day, it can be hard to mark a line between weekdays and your weekends – reclaim your home and say the weekend starts now. Clear away work things, laptops from tables, shove the kids toys in a box and light a candle as a scene-setter and mood re-setter.
Maxine Says: ‘All these tips are ideal if you rent rather than own, because you’re unable to change wallpaper and paint, or sometimes even furnishings, you can make the space your own by stamping your personality with home scents…’
We absolutely love the idea of ‘Scent-Scaping’ our rooms, and shall be dotting appropriately perfumed candles and diffusers amidst the potted plants forthwith!
Written by Suzy Nightingale