The #smellfie sensation! Are YOU a winner?

On National Fragrance Day, March 21st, in a shower of #smellfie sharing, the world came together as perfume-lovers all over the planet expressed their joy for scents that gave the most comfort, strength and happiness in these troubling times.

This is the sixth year of our #smellfie campaign – sharing a selfie with a scent you love – and this time, we placed a special emphasis on those fragrances that make us smile, feel as though we’re wearing a suit of armour or as though we’re somehow standing taller. To be perfectly honest, we just weren’t sure – amidst a global pandemic – how many people would be able to, or actually feel like joining in on this occasion. But OH BOY, you didn’t disappoint!

We were moved to tears by some of the tender scent meories and photos you shared, and then whooping with laughter at some of the hilaious costumes you somehow got together! Overall, it was a fragrantly creative display of unity that helped us feel less isolated, reminded us all of how important fragrance can be to help lift our moods, and gosh, just gave us something nice to focus on for a little while.

Though in our hearts you are all winners, we promised to pick some of our all-time favourites, and we would love to share these with you below…

Our top choice, @harleyrider1883, will be receiving £300 worth of fragrance (though he might have to be a little patient as we figure out how to get it to him, while working remotely!) Five runners-up will either receive a VIP Subscription in the UK (with the joining box of their choice), or an International VIP Subscription – for a full year of fragrant reading!

OVERALL WINNER

 

@harleyrider1883 For embodying the power of perfume in his smile-making pic, captioned: ‘Wearing this makes me feel strong, confident and brave! (and happy because the wife likes it too)’

 

RUNNERS-UP

@mindmarrow Because we think everyone should go hiking with their fragrance. (We’re so doing that in future.) To quote: ‘Like a good scent soldier asked to do a smellfie, here it is. One of my favourites is Guerlain’s Plus Que Jamais. Besides having private and beautiful memories for me, it translates to “more than ever” and fittingly now more than ever we need connection, grace and kindness. More than ever we need courage, creativity and resilience. More than ever we need to breathe deeply. Sending love, support and solidarity to this community of passionate ’fumeheads.’

 

@bellempiretheheartoffeminity For the wonderfully dramatic photo with Guerlain L’Heure Bleue, and her caption: ‘Let us all honour the joy that spraying a beautiful scent can give us on National Fragrance Day in a time where small pleasures mean more than ever and a favourite perfume has the power to bring us back to happier and easier times… if only for a small moment.’

 

@lelatr85 As with many #smellfies for 2020, bare-faced but beautiful. (Lots of slap just doesn’t feel of-the-moment, right now, does it? And as we all know, you’re never naked with perfume.) ‘To celebrate #nationalfragranceday I choose to post a #smellfie with no make-up, just wearing #eaudemerveilles. A unique woody, salty, citrusy perfume – one of a kind.’

 

@thesniffwebsite For giving us the best laugh of the day. As the talented fragrance writer behind The Sniff, Nicola Thomis, says, ‘Sauvage by @dior done the #smellfie way for @theperfumesociety. Humour at times like this lifts us up, keeps us going and makes us feel like we’re wearing that suit of armour. I loved having an eyeliner beard and tattoos by the way. Things I have learned this weekend: felt tip eyeliner is a sod to get off arm skin!’

 

@perfumepuffery A scented sketch that we simply enjoyed. ‘I’m over here on #nationalfragranceday… wearing the very austere Iris Silver Mist. Is she uplifting? Probably not, but I’m always very moved by its abject greyness and enjoy being shrouded in icy glamour. Best iris and best Serge (in my opinion). Wishing you all the best in these very scary and uncertain times.’

Thank you SO much to every single one of you who took part. We spent the whole of Saturday (and much of Sunday) liking, commenting and loving as many of your posts as we possibly could. With so many great entries it was a really tough decision, but please know we adored seeing every single one!

By Suzy Nightingale (with thanks to Hettie Jones for curating all the #smellfies)

mNPA – China’s first niche perfumery awards

The passion for niche perfumes is growing worldwide, and fragrance houses have been telling us for some time that the Chinese market has been expanding. Once written off as only liking quiet or subdued scents, or outsiders assuming the majority of consumers don’t feel comfortable wearing personal scent at all, it’s fascinating to see that China have just held their first ever awards for niche perfumery: the mNPA

Set to become an annual event, the mNPA – Minorité Niche Perfumery Awards – is a collaboration between the niche Chinese fine fragrance and distribution company Minorité and Firmenich, the largest privately-owned fragrance and flavour company.

Minorité founder Song Yuan said ‘This is the first time we have held the awards for niche perfumes in China… We hope these awards will help Chinese consumers learn more about our local niche brands and inspire domestic perfumes.’ Paul Andersson, Firmenich China President, explained why China was the perfect setting for these awards. ‘Following the opening of our first Fine Fragrance Atelier in China in September last year, Firmenich’s participation in mNPA demonstrates our commitment to developing the fine fragrance industry in China. Firmenich is honored to support worldwide exposure for the outstanding fine fragrance players in China by leveraging our global network and our understanding of the local Chinese consumers and market.’

‘The awards encourage the creation of innovative fragrances with an artistic touch, based on a unique approach. The nomination jury included leading perfumers, senior fragrance critics and Key Opinion Leaders who were responsible for nominating the candidates and shortlisting the finalists for each award category. Winners were then chosen by public vote.’

And the winners were…

  • Best Independent Niche Perfumes 2019: Fig-Tea by Nicolaï; Hermann A Mes Cotes Me Paraissait Une Ombre by Etat Libre d`Orange; The Orchid Man by Frapin.
  • Best Niche Perfumes Affiliated with a Group 2019: Oolang Infini by Atelier Cologne; L`Ombre Dans L`Eau (EDT) by diptyque; Florabellio by diptyque.
  • Best Chinese Niche Perfume 2019: Insects Awaken by KONG BAI; Wind by UTTORI; Rosmanthus by O D’HORA.

 

 

These awards work both ways: showing the fragrances that are making significant scent waves in China while also showcasing home-grown Chinese niche houses that perhaps aren’t widely known about even in their own country. We applaud this initiative and would love to explore more truly niche fragrances from around the world, wouldn’t you? Anything that helps diversify our olfactive palate, and the voices and memories creating their own unique stories in scent, can only be a good thing.

Written by Suzy Nightingale

Fragrance Foundation Awards 2019

Last night the Fragrance Foundation Awards, aka the ‘Oscars of the fragrance industry’ were awarded at a glittering, star-studded evening that saw nominees and winners celebrating in full swing – surely the best-smelling crowd at any awards ceremony!

We began with an important reminder of just how much the fragrance industry brings to jobs and the economy of the UK… 7.1 billion of GDP, with 126,700 people employed, bringing in £2.2 billion of tax revenue and making up £7.5 billion of consumer spending.

Of course at The Perfume Society we’re constantly showcasing fragrance houses, both big and small, and the people behind the scenes of the industry, but it’s not often we get to showcase the fragrance heroes altogether, and to see so many friends in one place, so everyone was definitely in party mood!

We were thrilled to be invited, having won a Jasmine Award for our (now multi-award-winning!) magazine, the A-Z issue of The Scented Letter. Available free as a digital download for our VIP Club members, with print issues to purchase separately in the shop, and now with an International Online Subscription for only £20 for a full year of fragrant reading, we must admit we’re rather proud of our publication. Have a free issue of The Scented Letter by clicking on the cover, below…

Please do have a look at all the Jasmine Award Winners – we’ve linked to their winning pieces here – we were so honoured to be counted among them, and to share a table with them at the awards ceremony!

And now, on to the amazing winners of the evening. Drum-roll please…

Best New Media Campaign: Map of the Heart for White Heart – such a great achievement for this niche house! Read our review and watch the winning film, here. We put this fragrance in our first ever Niche Collection box, which sold out ages ago sadly, but have a look at our new Limited Edition Niche Discovery Box while it’s still available…!

Best New Media Campaign: Hugo Boss The Scent and Boss Bottled United – Groundbreaking award for this brand – the first time ever for a shared prize.

 

Best New Fragrance Design & Packaging: Carolina Herrera Bronze Tonka – stunning bottle and scent, we totally agree.

Best New Independent Fragrance Award: Cloon Keen for Roisin Dubh. Wow, a huge award for this beautiful Irish niche house, as judged by the Jasmine Winners. Read our review… and see why we loved it so much!

Best New Home Fragrance Product: Roja Parfums A Midsummer’s Dream. Completely dreamy, indeed, and such a beautiful theme for a candle…

Perfume Extraordinaire: Diptyque Fleur de Peau. What an incredible fragrance this is – we Jasmine winners judged this award completely blind, and we’re really not surprised it won.

Reader’s Choice Women: Chanel Coco Mademoiselle Intense – chosen by readers of the Evening Standard, this more powerful version of the classic perfume has proved to be a huge success.

Reader’s Choice for Men: Dior Sauvage eau de parfum. Another huge-hitter, as chosen by Evening Standard readers, and little wonder it’s been a worldwide best-seller.

People’s Choice Women: Chanel Coco Mademoiselle Intense – a double-win, and definitely a hit with fragrance lovers!

People’s Choice Men: Dior Sauvage – and another double-win! These two fragrances are killing it, and the perfumed public can’t get enough.

Newcomer of the Year: Map of the Heart! A hotly anticipated award, and another trophy for this Australian niche house. Their bottles have to be seen to be believed, total art pieces, and the fragrances are just divine. Congratulations!

Holiday Fragrance of the Year: Diptyque Sapin de Lumière scented candle. Just the most gorgeous scent, and oh that packaging. Yes please, all year ’round, we feel…

Innovation Award: Diptyque for their fabulous Mayfair pop-up!

New Fragrance in Limited Distribution: Alexander Mcqueen – only sold in ten retail destinations but lighting up the world of fragrance with their stunning scents and drop-dead-gorgeous bottles.

Best New Fragrance in Limited Distribution: Acqua di Parma Blu Mediterraneo Cipressa di Toscano – we’re always carried away by their holiday-in-a-bottle fragrances, and this one has us dreaming of those blue waters.

Online Retailer of the Year: The Perfume Shop – a new award in an ever-growing category, which was mystery shopped as well as voted for. Very well done!

Retailer of the Year: Floral Street. Wow, what an accolade! Huge success for this new house, and we’re so happy for them! Why not come to our incredible event with Floral Street, with their perfumer Jérôme Épinette jetting in to talk us through their latest fragrance…

Best New Fragrance Women: Diptyque Fleur de Peau – as voted for by Fragrance Foundation Members, they are having quite the win-win with this fragrance!

Best New Fragrance Men: Diptyque Tempo – their FIFTH win of the evening, also voted by Fragrance Foundation Members. Also, as ever, these fragrances are totally sharable, so the chaps needn’t think they’ve got dibs on this!

 

Ultimate Launch: Dior JOY – the biggest gong of the ceremony and Dior were having quite the night, wowsa!

Many, many congratulations to ALL the nominees and winners, we’d give everyone awards if we could, and what a special event to be part of celebrating. What a night! Some rather fuzzy fragrant heads around today, we’re betting…

By Suzy Nightingale

Jasmine Awards Winners 2019: we’re celebrating!

The Jasmine Awards are the most prestigious literary awards in the UK for fragrance journalism – think of them as the Oscars for olfactory writing – and every year, The Fragrance Foundation nominate a list of finalists for the fragrant categories, and finally, announce the winners.

We waited with baited breath… and are thrilled to have won the Practical Guide Award, with our Scented Alphabet issue of The Scented Letter Magazine!

The Scented Letter is delivered digitally, for free, to our VIP Club members, or you can subscribe for glossy print copies of the magazine – and now International Online Subscriptions are available for only £20 for a full year.

But as a special treat, we’d like to make the entire award-winning issue available for you to read:

Simply click on the picture above, make yourself a cuppa and lose yourself in the wonders of fragrance history, design and innovation… we tried to cover everything fragrant from A-Z, and it was a huge effort to research, write and put together, so we really couldn’t be more pleased to have won this award.

Continuing with the celebrations, we are jumping for joy for all the winners this year, and wanted to share them with you. Do make time to go and have a look at their work – in each case, you’re in for a treat…

We were especially thrilled for Viola’s piece winning an award, written after joining us at one of our How to Improve Your Sense of Smell Workshops – and highlighting the importance of this, our most neglected of senses.

Congratulations, again, to everyone involved and all of the finalists – we don’t envy the judges having to make the final decisions from such a wealth of creative talent!

Now, you’ll have to excuse us because we’ve got to find time to eat celebratory cake while getting ready for National Fragrance Day tomorrow (Thursday 21 March) and our social media scented take-over with our #smellfie campaign. Make sure you join in – and WIN prizes up to £300 of scented goodies…!

Written by Suzy Nightingale

Feedspot name us ‘Best UK Perfume Blog’

Forgive us if we feel like breaking out the cake and tiaras, today, but Feedspot have named The Perfume Society as the number one Best Perfume Blog in the UK! (And we’re among great company.)

Listing the Best UK Perfume Blogs from thousands available on the web, using search and social metrics to arrive at their finalists, Feedspot – who describe themselves as ‘the best place to read all your favorite websites in one place,’ – chose those they considered ‘…are actively working to educate, inspire, and empower their readers with frequent updates and high-quality information.’

The blogs they listed were ranked based on following criteria:

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of posts.
  • Feedspot’s editorial team and expert review

We work hard to bring you news and reviews, but also to share with you our expertise in an accessible, easy to understand (yet never patronising) way. Indeed, this is the very reason we started The Perfume Society! As Feedspot say…

Founded by award-winning fragrance writer and Green & Black’s co-founder Jo Fairley, and Lorna McKay (formerly beauty and fragrance buyer at Harrods, who also set up the Liberty Perfumery), The Perfume Society is devoted to helping everyone get the most out of fragrance – choosing and wearing – by deepening their enjoyment of this creative world, through events, workshops, on-line articles and much, much, more…

And that’s exactly it. We want everyone to feel included, their views valued. Although some blogs may get off on being snarky about more pocket-friendly perfumes or dictating which houses are ‘hot or not’, our ethos at The Perfume Society is to try and describe how certain fragrances make us feel, attempting to get you to try them for yourselves – on your own skin – before pre-judging with only a list of notes or what someone else already told you to think.

Fragrance is such a personal, intimate thing to experience. Some call it an art form (we certainly do), and our reactions are immediate, but can drastically alter over time. Time is key, we always say. Time spent smelling them, questioning yourself about what you can smell and how it makes you feel. Time spent researching the house a little more – learning about the perfumer, their inspiration, the story behind the scent – for a greater understanding.

Between this blog, our specially curated Discovery Boxes of samples and minis you can try at home and our award-winning magazine The Scented Letter (now available to read in print, online and around the world), we want to reach out to all you perfume-lovers out there. And can’t tell you how thrilling it is for others to see that we are!

And now: let there be cake…

Written by Suzy Nightingale

BeauFort London fly the flag for British fragrance as Art and Olfaction Awards announced…

The fourth annual Art and Olfaction Awards were announced on May 6, and with a heady melange of strong candidates in the running as finalists, we were so thrilled and proud to see that BeauFort London won for their outstanding fragrance Fathom V in the Independent Category. In fact, though the awards ceremony were held in Berlin this year, we’re pretty sure you could have heard us whooping all the way from the UK!
Based in Los Angeles, the The Art and Olfaction Awards are designed to ‘…raise interest and awareness for independent and artisan perfumers – and experimental practitioners with scent – from all countries.’ More than simple recognition for the immense hours of hard work undertaken by these small and proudly independent fragrance houses, the award founders explain that, ‘by shining a spotlight on perfumery’s most outstanding creators, we hope to help generate support for independent practices in perfumery as a whole.’

We have long known and celebrated the importance of niche fragrance houses and the great influence they now carry for the designer brands and the trickle-down effect they have for the mainstream market. Those mega brands now showcasing “unisex” scents in paired-down bottles across the range, florals for men and unusual note combinations? All these trends began long ago in the niche world – think of them as catwalk couture influencing eventual high street styles.

Of course, before BeauFort London had even officially launched, we were championing the house based on love at first sniff of their historically inspired yet ultra contemporary scents, and you can read our interview with founder Leo Crabtree, here.
Read our page dedicated to the BeauFort London to find out more about their inspirations and our thoughts on some of the fragrances themselves, but for those of you who haven’t yet tried the (now award-winning!) Fathom V – get ready to have your senses beguiled. It’s one of the most incredible shared fragrances we’ve smelled for some time – a humongously green, tousled bouquet of flowers tossed into roiling waves as guns fire a salute, sinking in to salty, opaque waters cloaking hidden treasures in the shdowy depths… And you can try it for yourself at home in our Precious Perfumes Discovery Box.
We would like to extend our congratulations to all the finalists in this hotly contested year, and are busily reading up on some of the more artisinal houses we’ve not yet had the pleasure of exploring. So really, think of the entire list of finalists as your must-sniff guide to all that’s uber-cool right now in the perfume world.
And for 2017, the winners are…
ARTISAN CATEGORY WINNERS
Bruise Violet
by Sixteen92 (USA)
CD/ Perfumer: Claire Baxter
Presented by judge Luca Turin
Mélodie de l’Amour
by Parfums Dusita (France)
CD/ Perfumer: Pissara Umavijani
Presented by 2014 winner Tanja Bochnig
INDEPENDENT CATEGORY WINNERS
Altruist
by J.F. Schwarzlose Berlin (Germany)
CD: Lutz Herrmann / Perfumer: Véronique Nyberg
Presented by judge Matthias Janke
Fathom V
by BeauFort London (UK)
CD: Leo Crabtree / Perfumer: Julie Marlowe
Presented by judge Antonio Gardoni
SADAKICHI AWARD WINNER
Osmodrama Berlin / Smeller 2.0
by Wolfgang Georgsdorf (Germany)
Perfumer: Geza Schön
Presented by judge Ashraf Osman
CONTRIBUTION TO SCENT CULTURE AWARD WINNER
Christophe Laudamiel
Presented by founder Saskia Wilson-Brown
Written by Suzy Nightingale

We've looked through thousands of your #smellfies… did YOURS win a prize? Check out some of our fragrant faves!

Just a couple of years agao,  we had the idea to celebrate the long-established National Fragrance Day by getting people to post selfies with their favourite fragrances, and calling them a #smellfie.
The idea was to celebrate the importance of fragrance by putting a face to what can sometimes be a closed industry, and more than that, to see YOU – the people who actually buy the perfumes – hear why they love them, what they really mean.
This year our #smellfie competition became an international perfume phenomenon – with people all over the world who joined in our campaign. And what a diverse group you were… with some dressing in specially made outfits or painting their faces to match their favourite scents; pets, children and family members getting involved and celebs including Richard E Grant and even Little Mix (gawd bless ’em!) all joining in.
We’re not ashamed to say we all got a bit teary at Perfume Society Towers when the #smellfie photos kept on pouring in.
Just search for the hashtag #smellfie on Instagram to see how many brilliant entries we had to choose from!
But we’d made a rod for own backs by saying we’d choose some favourites to award prizes to, didn’t we? And, though it has caused us much anguish having to choose at all, choose we must. So here are our finalists…


@jadainga99 is our overall (geddit?) winner who cleaned up (okay, we’ll stop now) and will receive a full year’s print subscription to our award-winning magazine, The Scented Letter, worth £80. Congrats!
The following five winners all receive a signed copy of The Perfume Bible


So adorable, and we’d love to snuggle up with this perfume, too…

A veritable halo of scent from a fellow fragrance obsessive who just couldn’t pick one fave (we feel ya!)

Truly impressive makeup skills employed for this pretty in pink pic…

We were blown away with the elegant creativity of this paper-doll loving perfumista!

Beautifully shot, great selection, so much to love right here…

❤❤❤❤❤ Thank you SO much to everyone who took part – it means so much – we so loved seeing you share your favourite fragrances with us. And we simply cannot wait for next year’s #smellfie extravaganza. Let’s make sure it’s the most scent-sational year yet! ❤❤❤❤❤

Written by Suzy Nightingale

The Jasmine Awards list (and why we couldn't be more pleased, even though we didn't win this year!)

We were thrilled to be among such prestigious company at the Fragrance Foundation‘s Jasmine Awards, this morning. Standing in a roomful of friends, colleagues and contemporaries and with a particularly diverse list of finalists, this year, our hearts really did swell with pride…
Held annually at BAFTA, each year a new panel of judges is recruited to narrow down the nominations and decide the eventual winners – with designers, fashion experts, professional writers and representatives of the publishing world and leading retailers all having their place. Chaired by an expert in the fragrance industry, Joanna Norman has spent nearly 30 years working in fragrance – and the panel read through literally hundreds of submissions before making their final decisions.
We were particularly delighted to see utter legend James Craven win a well-deserved award for his writing, and to see such important issues as mental health addressed so boldly – Laurin Taylor‘s piece for Basenotes website was brave, inspirational and (we hope) really gave readers pause for thought. We have long known and embraced the fact that fragrance journalism of all kinds can and should be exploring people’s personal relationships with scent – from reporting ground-breaking scientific research to heartfelt emotional pieces: it’s where food and wine writing was perhaps ten years ago and the more artfully conceived and thoughtful features we see, the better. Finally, readers and the industry at large are taking it as seriously as we do!
And here’s that list of winners – we urge you to read their features (linked where possible below) along with seeking out all the finalists’ features – because honestly, a more genuinely passionate group of perfume writers you’d be hard-pushed to find…
CUSTOMER/HOUSE MAGAZINE AWARD
Les Senteurs: The Wearing of the GreenJames Craven
DIGITAL AWARD
The Pool: A Scent for Self AppreciationLizzie Ostrom
DIGITAL EXPERIENCE AWARD
The Candy Perfume Boy: Six Scents to Put Hairs on Your ChestThomas Dunckley
LITERARY AWARD
Good Housekeeping: Every Scent Tells a Tale – Joanne Harris
SOUNDBITE MAGAZINE AWARD
Harrods Magazine: Midnight Garden – Jan Masters
SOUNDBITE NEWS PRESS AWARD
The Times: Real Men Wear Scent – Lesley Thomas
INDEPENDENT SOUNDBITE AWARD
The Candy Perfume Boy: Eau so Masc – Thoughts on Gender in Perfume and The Rive Gauche Rebellion – Thomas Dunckley
PRACTICAL GUIDE AWARD
Basenotes.net: The Top Ten Niche Fragrances Every Beginner Should TryClaire Vukcevic
VISUAL AWARD
Harrods Magazine: A Perfume Paints a Thousand WordsJan Masters & Roberto Greco
CREATIVE VISUAL AWARD
Harrods Magazine: All of a Quiver – Jan Masters, David Newton, Barney Pichard & Rebecca Baio
INDEPENDENT LITERARY AWARD
Basenotes.net: Scenting My Mental Illness – Laurin Taylor
RISING STAR AWARD
The Perfume Shop SCENTS Blog: The Year of Milk Notes – Laura Carbran

Also recognised at the Awards were the winners of the ‘Junior Jasmines’ the ‘Mighty Nose Awards’ A creative writing competition which challenges primary school children to pen smell-inspired poems specifically written on the subject of smells. The judging panel comprised of Chairman of the Judging Panel Josh Lacey – Children’s Author, Nicky Cox MBE – Editor of First News and Mary Hooper- Young Adults and Children’s Author.
Years 3 & 4
First prize went to Year 4 Bella Barlow for her poem called ‘Smell Seasons’ from Shiplake Primary School and the runner up was Year 3 Aoife Lynch for her poem ‘The smells’ from St Mary’s School.
Years 5 & 6
First prize went to Year 6 Isobel Young for her poem ‘The things I see with my nose’ from Peppard Primary School and the runner up, Year 5 Lena Akil for her poem ‘Smells of Santa’s Workshop’ from Sheffield Girls’ Infant and Junior School.
Written by Suzy Nightingale

Fragrance Foundation Awards: all the scents, winners and stars!

The 24th annual Fragrance Foundation Awards 2016 took place last night the garden-party themed Brewery in the City of London – and we had the very great pleasure of being there to see it all!

Hundreds of industry guests packed the venue in great anticipation for this prestigious event, so admirably hosted by Natasha Kaplinsky (who was also on this year’s judging panel for the Jasmine Awards). A host of celebrities including Callum Best, Oliver Cheshire, Sali Hughes, Jenny Packham, Laura Predalska, Lilah Parsons & were there to hand out the beautiful Lalique statuettes or simply to soak up the atmosphere and celebrate the incredible UK talent we should be so proud of in the perfume world. With a fabulous meal, Champagne flowing and entertainment provided by Kevin Simm – recent winner of BBC’s The Voice and ex member of Liberty X – it really was a night to remember, and that’s even before the awards were finally announced!

There were twenty award categories in all, with a great range of fragrance houses, both well established and newly emerging, being showcased – and to ALL the finalists in these hotly-contested and highly prized awards we send our heartfelt congratulations: it was an honour to be in a room with such diverse and equally inspiring brands and the hard-working people behind them.

Read on to find out who won a coveted Lalique Fragrance Foundation Award in each category…

Best New Female Print Campaign: Alaïa Paris

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Best New Male Print Campaign: John Varvatos Dark Rebel

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Best New Female Commercial Fragrance: Chanel Chance Eau Vive

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Best New Male Commercial Fragrance: Guerlain l’homme Ideal Eau De Cologne

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Best New Female Fragrance Design & Packaging: Alaïa Paris

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Best New Male Fragrance Design & Packaging: Alfred Dunhill Icon

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Best New Home Fragrance: By Kilian French Boudoir

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Best New Female Fragrance in Limited Distribution: Tom Ford Fleur de Portofino

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Best New Male Fragrance in Limited Distribution: Tom Ford Private Blend Venetian Bergamot

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Best New Independent Fragrance: The Perfume Garden India

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Perfume Extraordinaire: Armani Privé Sable d’Or

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Readers’ Choice Awards for Women: Leighton Denny Light & Dark Desire

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Men’s Health Magazine Readers’ Choice for Men: Dior Sauvage

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Best New Celebrity Fragrance: Rosie for Autograph Marks & Spencer

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Boots UK People’s Choice For Women: Yves Saint Laurent Black Opium

Boots UK People’s Choice for Men: Paco Rabanne One Million

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Retailer of the Year: Harrods

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Best New Male Fragrance: Dior Sauvage

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Best New Female Frgrance Marc Jacobs Decadence

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Ultimate Launch Award: Dior Sauvage

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…Phew!

Once again, massive congratulations to all the amazing nominees who made it that far – it sounds a tad clichéd, but we swear we mean this: you’re all winners in our eyes; and to the Fragrance Foundation for organising another wonderful event that was so enjoyed by all who attended. We can’t wait to see who’ll be up for nominations next year…

Written by Suzy Nightingale