Floral Instagrammers we love to follow…

Floral Instagrammers are on the rise – and no wonder, with all of us desperately seeking solace in gardens (if we’re lucky enough to have them) and open spaces, of late. Scroll down for some of the *most* exquisite flower-filled feeds we love to follow, and think you will, too…

Once upon a time, Instagram seemed full of pictures of avocado toast and cats, but it’s the floral Instagrammers really making it their own, right now. If you search for the hashtag #garden, it currently has over 56.4m posts attributed to it, while #flowers has 190m. And there are so many more, similarly floral-themed hashtags, each with several million posts (and counting).

So why are we seeing such a floral show on Instagram (and oither social media) right now? Well, it’s been proven that even looking at pictures of nature and open spaces can dramatically lower your blood pressure and improve your mental health. But more than that, we think people are just craving nice things to focus on for a while each day. We certainly are!

 

 

That’s why we devoted our latest issue of The Scented Letter magazine to all things bright and beautiful, inviting you to Step In To the Garden and explore with us, which you can do for free online if you’re a VIP, or in print if you want a glossy, gorgeous magazine to sit in your own garden with.

Meanwhile, here are just a handful of the brilliant floral Instagrammers we follow, and if you scroll through their feeds you’ll see exactly why we’re so in love…

 

@cultivatedbychristin
Christin Geall is enormously talented and here shares her beguiling ideas on design, nature, culture, horticulture. The kind of floral feed that makes you want to immediately dance barefoot into a meadow and turns floral arrangements into a pure art form.

 

@cnliziqi
These stunning (and so relaxing) IGTV films follow Li Ziqi’s adventures as she strolls through flower-filled meadows, picking blossoms to cook with, to arrange into stunning, so-simple floral arrangements, and even make her own floral hydrolates with a copper still in her garden.

 

@honeysuckle_and_hilda
A florist, writer and brilliant teacher based in Oxfordshire, Claire Victoria Bowen taught our own Co-Founder, Jo Fairley, how to create the most beautiful (yet seemingly effortless) bouquets. Truly inspirational, you’ll never look at your plants in the same way: here, everything in the garden is beautiful.

 

@goldfinchelson
Looking for all the world as though you’ve stumbled across some undiscovered Vermeer paintings, the work of artist and photographer Tracy Goldfinch Elson is filled with ethereal light, love and touches of great humour. We’re regularly stopped in our tracks by their other-worldly beauty.

 

@kristengvy
Head judge on the Netflix series, The Big Flower Fight (which we’ve binge-watched with joy), named one of the world’s top florists by Harpers Bazzar; Kristen Griffith VanderYacht’s feed is filled with the exuberance and artistry he’s become (rightly) famed for.

 

@swallowsanddamsons
A patchwork quilt of quintessence, Sheffield-based florist Anna Potter’s account is a glory of colour and style, featuring just the kind of artfully rumpled and ‘undone’ arrangements we favour, and providing a wealth of inspiration to brighten up your every day. How we revel in it.

 


@her_dark_materials
Cotswold-based Ros is one of those photographers who conjures magic from every subject she turns her camera to. From gorgeously swooning bouquets to simply capturing the cracking of an egg or pasta drying, draped nonchalantly over the back of a chair: flowers seem to glow in the gloom for her.

 

@tangleandthyme
A floral design studio, eco-florist (with gift subscriptions available) and cutting garden in North Essex, we marvel at the skill of show here – and how much fun they seem to be having! Also, absolutely any feed showing donkeys (and humans) wearing floral crowns gets our vote. Instantly smile-inducing!

 

@jamjar_flowers
A riot of colour and creativity, Jam Jar Flowers create the most jaw-dropping floral instillations, seasonal floral arran gements and dress gorgeously glam events. We dream of re-creating their coloured glass bottle-filled window (though kind of dread the dusting, so might just gaze in wonder, instead…)

 

@my_botanical_heart
Dianna Jazwinski is a professional garden photographer based in Sussex, and oh my gosh, her work is laden with the kind of imagery that makes our faces turn into the heart-eyed emoji. Ravishingly laid out and perfectly captured, flowers look so perfect in her hands you’d swear they were crafted by angels.

 

@everdandysilverfox
Alex Musgrave combines two of our favourite things – lovely reviews of fragrances, often thoughtfully themed around poetry and art, and simply beautiful pictures of flowers in various settings. Our favouites are those captured as they become blowsily over-bloomed. Always a treat to read and see.

 

@commonfarmflowers
Delivering across the U.K. – ‘Our dream is that everybody should assume that they can buy exceptional quality, British grown flowers year round, that ‘grown not flown flowers’ should be the norm,’ say husband and wife team, flower farmer and author Georgie Newbery, and artist Fabrizio Bocca. Bravo!

Written by Suzy Nightingale

WIN £300 of Mediterranean-inspired fragrance for Father’s Day

With Father’s Day fast-approaching, our thoughts turn to finding a special treat for our dads – and father-figures or special men in our lives. And we have TWO bundles of fragrances worth over £300 to giveaway!

Each of these fragrances effortlessly evokes the balmy air and blue seas of much-loved destinations we’re desperately missing right now. Oh we can practically feel the sun on our skin and the sand beneath our toes just imagining smelling these – fragrance truly is the most incredible way to travel with your nose…

‘Versace Dylan Blue is a highly distinctive fougere with a fragrant woody aroma based on the unique olfactory properties of precious natural ingredients and the latest generation of molecules. Natural citrus notes of bergamot and grapefruit combine with modern hints of fig leaf to give an incisive Mediterranean freshness while aquatic notes lend depth and round off the citrus tang. Woody notes of ambrox, papyrus and organic patchouli form the perfume’s powerful, pulsating heart.’

‘For a thoroughly modern take on the Mediterranean theme DSquared2 Wood For Him, opens with the freshness of Calabrian bergamot, mandarin and lemon from Sicily, enriched with ginger, violet and cardamom. Ambrox and a modern blend of white woods intensify the elegance of vetiver, resulting in a scent that is strong, sturdy, unique and inimitable!’

‘Our fathers are our heroes and Versace Eros is the stuff of legend! So take a journey to ancient Greece with the intense and vibrant freshness of mint leaves, lemon zest and green apple. Enveloping notes of tonka bean,
Ambroxan (Amber), geranium flower and Vanilla open into a medley of woods including cedarwood from Atlas and Virginia,vetiver and oak moss. Intense and unforgettable!’

‘For a warmer, spicier alternative the delightfully vivacious Versace Eros Flameis full of fresh, juicy Italian hesperidic fruits such as lemon, tangerine and bitter orange warmed with notes of black pepper from Madagascar and enveloped in aromatic wild rosemary. The base resonates with notes of precious woods such as Texas cedar, patchouli coeur, Haitian vetiver, mountain oak moss accord and sandalwood subtly blended with the tonka bean and vanilla.’

How to enter: All you have to do to be in with a chance of winning ALL of these fragrances, is head to our Instagram account and tag TWO people who you think deserve this wonderful scented surprise. Imagine how thrilled they’ll be when you tell them! And even if we can’t travel with loved ones somewhere wonderful, at least we can plan for the future and send them a fragrant reminder of Mediterranean dreaming…

Prize draw closes on Sunday 21st June 2020 T&Cs: Due to shipping restrictions we are only able to accept entries on the UK mainland and in Northern Ireland.

We’ve found the most relaxing, flower-filled films ever…

You can practically feel your blood-pressure drop as you watch these short but so-exquisite flower-filled films on Instagram – but can looking at pretty pictures of nature ACTUALLY (scientifically, not merely anecdotally) lower your stress levels? Apparently so…

A dear friend of mine recently posted on Facebook to say she’d been suffering panic attacks, but that watching these films had really helped her relax, to focus on something lovely for a while and just help her to breathe out again.

I’d been feeling similarly wobbly, to tell the truth, so immediately clicked and scrolled, and actually found myself sighing out-loud with how beautiful they are.

 

 

Available to watch on Li Ziqi’s Instagram, the IGTV films follow her adventures as she strolles through flower-filled meadows, picking blossoms to cook with, to arrange into stunning, so-simple floral arrangements, and even make her own floral hydrolates with a copper still in her garden. A Chinese food and country-life vlogger from Pingwu in Mianyang, Sichuan, Li has become something of an Internet celebrity within China, and is fast gaining popularity around the world as stressed-out viewers tune in to drop out for a while.

 

 

And oh! That garden! Filled with rambling roses, herbs and vegetables of all description, kittens and puppies frolic and her grandmother chuckles in what are almost overwhelmingly charming and bucolic scenes, as Li Ziqi wanders further into the forest and welcomes spring by picking magnolia flowers, celebrates ‘peach blossom day’ and makes all manner of utterly delicious (and sometimes bewildering, if you don’t happen to be familiar with them) floral-themed dishes.

 

 

Satisfyingly, every single part of the plants seems to be used, in meals, for homemade fabric dyes or in glorious floral arrangements in huge vases. There’s something very ASMR about it all – Auto Sensory Meridian Response: a tingling, relaxing sensation some people feel while watching or listening to pleasing audio – with the wind rustling the rose bushes as she meticulously chops and prepares the food, windchimes tinkling in the background.

 

 

If you’re stuck indoors and feel trapped, as I do (self-isolating while looking after two elderly, at-risk parents) watching these short films feels almost as good as running through the forests in gauzy gowns yourself… And you know, the calm that washes over you isn’t just make-believe. Scientists have proved that even just looking at pictures of trees and greenery for a few minutes a day can actually help reduce stress and depression.

 

 

Dubious? Have a read of this fascinating article in Psychology Today, which asserts that ‘the sight of trees allows the parasympathetic nervous system to gain an edge, calming the entire body and making us more relaxed. That’s a good thing given how many of us live in concrete, urban environments. A recent NIH study [2] found that in urban surroundings, “contact with real or simulated green settings as opposed to [manmade] settings has positive effects on mood, self-esteem and self-reported feelings of stress and depression.” The Japanese have longed practiced Shirin-yoku, taking in the forest atmosphere or “forest bathing,” to alleviate stress, aggression, fatigue, and feelings of depression.’

 

 

So there you have it: if we can’t find freedom for now, or if you don’t have access to a garden of your own (let alone a flower-filled forest to frolic in), you can at least tune in and switch down your stress levels awhile.

Wishing you safe and well, until we meet again fragrant friends…

By Suzy Nightingale

Join in Sana Jardin’s calming & empowering online workshops

Sana Jardin are bringing ‘scents & sensibility’ in a series of calming, strength-giving and empowering online workshops, via their Instagram scent sessions – to watch live or later, in their stories, at your leisure.

Having taken a virtual trip to the flower fields with self-hypnosis and meditated with a Love-Alchemist, for the next session on Tuesday 5th May sees (and hears) sound-healer Charlotte Hastings will teach you how to ‘experience your being through the language of sound.’ All with the fragrant backdrop of the stunning scents themselves.

And we’re rather fascinated with fragrance and music, currently, as you will find in our soon-to-be-published next edition of The Scented Letter Magazine. Watch (and listen to!) this space…

Founder Amy Christiansen Si-Ahmed has created a stunning portfolio of perfumes that reflect her life-long love of fragrance – nurtured on travels through the Middle East with her inspirational grandmother. As she told The Perfume Society: ‘The scents I’d encountered on my travels over the years were enchanting to me: the pure and golden shimmer of orange blossom, the mystical, enveloping depth of sandalwood, the seduction of jasmine blooming at night. I felt I could never find that captured anywhere on a department store shelf.’

 

 

The scents in the Sana Jardin collection really are strikingly beautiful – a magic carpet ride in every bottle. And – enhancing their feel-good factor – this socially-conscious, luxury fragrance house offers flacons created entirely from recycled glass, along with a sustainability program to help the Moroccan women who pick the orange blossoms used in several of perfumer Carlos Benaïm‘s stunning creations for Sana Jardin.

But don’t just take our word for it, why not explore the collection yourself, from the comfort of your home? Allow yourself to experience the bliss of a scented sanctuary…

 

Try the full Sana Jardin collection for only £30 – seek your scented sanctuary and smell-along while you watch!

 

Share your #smellfie on March 21st – National Fragrance Day!

National Fragrance Day is on March 21st every year, and we want you to all join in by putting your best face – and fragrance – forward for a #smellfie tomorrow…

National Fragrance Day is a wonderful day in the perfume calendar, entirely devoted to revelling in fragrance’s glories.

Four years ago, we came up with the idea of the #smellfie – a selfie with a scent you love. Little did we know it would lead to thousands of fragrance fans all over the world sharing their photos, with celebrities (including all of Little Mix) joining in!

The Perfume Society is inviting everyone to upload a #smellfie – holding an all-time favourite fragrance, or simply to share the scent you’ve chosen to wear that day.

Once you’ve selected your scent (and believe us, we feel your pain in choosing!) simply take a picture of you holding it and upload to Instagram, using the hashtag #smellfie and mentioning @theperfumesociety, so we can spot your photos.

Or do the same via Twitter: hashtag #smellfie, and @Perfume_Society.

We’ll be keeping an eye on our feeds all day long, and we’ll repost as many as possible that really tickle our fancy. (Creativity is encouraged!)

What’s more, we’re offering five signed copies of The Perfume Bible (which we’ll also send internationally!), with a year’s print subscription to The Scented Letter in addition for the #smellfie we love the most.

Happy snapping – we cannot WAIT to see what you come up with this year!

(To check out our Instagram, click here)

Written by Suzy Nightingale

Join us in celebrating our 25,000 Instagram followers landmark moment

Instagram has become a really important part of how we share news with our perfumista following and our – and we’re celebrating a massive landmark. We just hit 25,000 followers. Not one follower ‘paid-for’, but all – so you tell us – just magnetised to our account, partly because of our access to the world’s greatest perfumers, and the fact we’re so often the very, very first to be shown launches from all over the world.
Cue whooping in the office! Cue cake!
We are keen followers of many other Instagrammers, too. So to celebrate this amazing 25K moment, we thought we’d also introduce you to some of our favourites. (Click on the bold Instagram account name above the photos – or the photo itself – to find them on Insta.) And of course, you can follow us on Insta by clicking here

guerlain_pate_de_velours


This account has suddenly appeared almost from nowhere, from a French Guerlain addict with a truly astonishing vintage collection. Follow it – and s-w-o-o-n… (We are green with envy.) Utterly beautiful imagery, too.

wewearperfume


The Instagram account of Amanda Carr’s We Wear Perfume blog, which is also a terrific read (wewearperfume.com). Amanda’s a stylist of some years’ experience and it really shows in her pretty and informative Instagram feed, which is dusted with lovely mini-reviews.

stephan_matthews


A true industry expert, Stephan deserves a ton of followers for all the hard work he puts into a great blog (stephanmatthews.com) and #instafeed, which often links to interviews he’s done with industry (and other glamorous) figures. He sleuths out some wondrous vintage perfume advertising and shares fascinating historical nuggets.

littlefridasdream


Put together by a talented illustrator who designs Frida Kahlo-inspired iPhone cases, stationery and more (available on Etsy). Little Frida clearly has quite a love of perfume (we know the real Frida wore Shalimar, NB – which she’s photographed with here), and is often snapped with a pretty bottle, accompanied  by winning perfume descriptions.

anillustratednose  


Another illustrator talent, whose perfume watercolours and pen and ink drawings we’re big fans of. (We were thrilled to be there when Nafia presented Frédéric Malle with a drawing of one of his bottles, in person.) Lovely writing/reviews, too.

davidnewtonphotography

A professional photographer, David does’t only take pix of fragrance, but all manner of beauty and make-up products in breathtakingly beautiful still life. We dream of having one of his photos on the cover of our journal The Scented Letter, one day…

marlimar_  

 

We don’t know much about this Instagrammer, Marjolijn – except that she takes really beautiful fragrance photos, from (we’re guessing) her personal scent stash.

thecandyperfumeboy 

Blogger, vlogger, multi-Jasmine-Award-winning fragrance writer – and now The Candy Perfume Boy (a.k.a. Thomas Dunckley) has truly been bitten by the fragrance photography bug, showing that he’s just as much a visual talent as literary.  (Read him at thecandyperfumeboy.co.uk)

synestessence  

These guys describe themselves simply as ‘two Italian perfume lovers’. Wonderfully moody photos – though alas you’ll have to speak Italian to enjoy the accompanying scent memories.

givaudanperfume


Givaudan – one of the world’s leading fragrance houses, also working on the ground with growers and suppliers all over the globe – have upped their Instagame lately, offering ‘an insider look into our world of perfume: the art of creation, olfactive inspiration, and modern artisanship’. Meet their perfumers (seen here is superstar Yann Vasnier), learn about their ingredients – and the creations they go into – via this #instafeed.
Happy scrolling.
 

Fabulous new fragrant reads to get your nose stuck into

Make room on your shelves immediately – not for more bottles of fragrance, this time, but books about them. There’s a perfumed plethora of fragrant reads out there that we’ll be reviewing in the coming months, showing the ever increasing lust for more, more, more fragrance facts and behind the scenes peeps in to the perfume world.
Here are just a few of the favourites we’ve read already, but fear not – there are many more fragrant reads to stack up on your bedside table, and we shall attempt to cover as many as we can possibly get our noses stuck in to…


The Scent of You by Maggie Alderson (HarperCollins AU), 32.99 AUD

‘I experience the world through smell – I always have.’ So begins the latest novel by Maggie Alderson, and we couldn’t agree more. Central character, Polly, is a perfume blogger who loses herself in the world of fragrance while her own world falls to pieces around her – something many of us can empathise with. We love the fact Maggie was inspired to name her after falling madly for Vilhelm’s perfume, Dear Polly, and that she even created a blog and Instagram account for Polly to share her perfume reviews.

Having grown up surrounded by the beautiful perfume bottles of her ultra glam (ex-model) mother, and learning to explore the world by sniffing ‘…everything!’ Polly now distracts herself with, among other things, ‘Guy, the mysterious, infuriating and hugely talented perfumer.’ We’re rather wondering who this may have been based on, as that description doesn’t sufficiently narrow it down…
Currently the book has been launched in Australia, but having been utterly gripped by the first chapter – which you can read for free, here – we’re crossing everything that the book will be published in the UK and other territories, soon.
 

CHANEL – The Art of Creating Fragrance by Lionel Paillès (Abrams Books), £125

A breathtakingly beautiful – and lavishly presented – six-volume set of books that foucs on single ingredients, revealing the artisinal techniques used to create those famous Chanel fragrances. Following the journey of the five main flowers from which the majority of Chanel perfumes are made, we learn about the growing, harvesting and meticulous processing of May rose, Grasse iris, Grasse jasmine, rose geranium and tuberose.
Stunning photographs by Pierre Even ensure a feast for the eyes, with fascinating facts dotted throughout. Did you know, for example, that since the very first bottle was made in the 1921,  Chanel No. 5 has been made with flowers from the same picturesque patch of land between the Alps and the Mediterranean, known as the Pégomas Valley?
Gloriously celebratory, this visual tour of the French Rivierea by way of its fragrant flowers just makes us want to jump on a plane and run through the fields in a gauzy white gown and a straw hat, stat. Yes, it’s far pricier than your average book but you are getting a set of six, and these are volumes you’ll want to treasure forever – or give as a really special gift for that ultimate Chanel fan.
 

Flacons Guerlain: Collection de Sylvie Guerlain, by Bernard Gangler (Chêne), £42.24

Imagine being a member of the Guerlain family (oh, imagine…) and becoming obsessed by the bottles (easy enough even when you’re no relation at all, we find!) and then setting about making an extensive collection of them by scouring the flea markets and antique shops of France to hunt down every last rare example you can find. The book is written in French, but really it’s all about the lovingly documented flacons themselves – page after page of them – with greater emphasis on the visual joys than the writing itself, so even if your French is sub- Sixth Form, you’ll get by just fine.
We think this is the perfect ‘coffee table’ book with which to flagrantly display your love of fragrance – hours of flicking through, gazing and sighing happily are pretty much guaranteed, we feel. It’s so interesting to see how some of the bottles change through time – and those that barely change at all. Definitely one for your Christmas List if you can’t quite swing for it yourself right now.
Written by Suzy Nightingale
 
 
 

Thank you to all our fabulous #followers

We’d like to thank each and every one of you who has followed us on Instagram and helped us to reach an amazing 15,000 followers.
The fragrance world is actually incredibly visual – stunning bottles, beautiful packaging, creative launches – and we’re in the privileged position to see (and smell) everything.
So follow us for news of launches, to see our encounters with perfumers and other important fragrance names: a behind-the-red-velvet-rope ‘access all areas’ view of all that’s happening in the fragrance world.
And of course, there are our pretty pix of perfume bottles, posted every day…
See you on Instagram? We hope so.
Follow us now… 
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Whoop, whoop! We’re popping corks in The Perfume Society office…

We’re big fans of Instagram at The Perfume Society.

No, you can’t smell an Instagram post. (Though we’re sure someone’s working on it.)

But pictures can still convey a mood or a feeling (which is partly why ‘mood boards’ are created for perfumers, of course). So we have great fun trying to capture the spirit of an event or a fragrance, in visual form.

Sometimes, because we get around, our team manages to do this from different continents on the same day!

We’re absolutely delighted then, that without paying for a single follower (as some people apparently do!), we’ve organically reached a landmark 10,000 followers on this social medium.*

So: if you don’t already follow us on Instagram, find us here.

And if you do, we promise to continue to help keep your finger on the pulse-point of everything that’s happening in the fragrant world with breaking news, ‘backstage’ access and via the steady stream of new launches which appear on our desks.

We’d love to share a real glass of Champagne with you, but it’ll have to be virtual.
Chin, chin! (And thanks again.)

* Murphy’s Law being what it is, our following will probably now dip just below 10,000! People do ‘unfollow’ as well as follow (and we do it ourselves). One annoying thing is that once you hit 10,000 followers, you can only see the increments in hundreds, so we thought we’d share a little App we’ve just discovered called Followers, which lets you see who’s following you, who’s unfollowed, who loves you the most and who you’re following who doesn’t follow you back. (You’re welcome!)

Flash, bang, wallop, what a picture! More fragrant Instagrammers we think you’ll enjoy following…

Maybe it’s because our eyes are increasingly too weary to look at an endless scroll of words on a teeny screen.

Maybe it’s that with the prospect of Twitter soon allowing limitless soundbites, we’re slightly falling out of love with that social medium (while still posting regularly, anyway!). Half the fun is keeping it brief, eh?

And although we still hold Facebook dear, it seems that we’re not alone in finding Instagram a most enjoyable way to keep our finger on the pulse-point of fragrant thoughts and happenings. Scent may be about the nose, primarily – but it can be visually thrilling, too.

Among our own 6,500+ followers (and counting), there are some brilliant scented Instagrammers – and we thought we’d share a second wave of those we think you’ll love: vintage bottle collectors, brilliant brands and sexy shops. Just click on the blue name to find and follow. (And follow us here…)

1. Grandiflora Fragrance

GRANDIFLORA
Grandiflora is Sydney’s most famous florist – and last autumn, founder Saskia Havekes launched her own signature fragrance line, a-swirl with white florals. Many of these posts combine our two greatest loves: stunning floral displays and beautiful bottles.

2. Atelier Cologne

ATELIER_3

Christophe Cervasel and Sylvia Ganter, the co-founders of this ‘intense Cologne’ line, are both very visual – you’ve only got to look at the montages they create for each new fragrance launch. But their Instagram feed is super-colourful and fun – and features odd little ‘flicker-book’ or video, further bringing the collection alive. (See also main visual for this post from Atelier Cologne‘s Insta-feed.)

3. Memoirs of a Perfumista

MEMOIRS_OF_A_PERFUMISTA

Nyal Dillimore is scent-obsessed full-time mum who dreams of opening her own perfume boutique and has a real eye for an arty Instagram shot or stylish montage.

4. Beaufort London

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From one of the new ‘rising star’ perfume houses, this Instagram feed is characteristically dark, moody and occasionally captures really atrocious weather (well, the name is inspired by the BeauFort wind scale). We’re blown away. (Almost literally.)

5. Odette Toilette

ODETTE_TOILETTE

A great way to catch up with one of our favourite perfumistas, the extremely witty and clever Lizzie Ostrom, author of Perfume: A Century of Scents. It follows her scented adventures and travels. (Above, see ‘Paula’, her travelling scent trunk – which is alas too heavy to lug around, as Lizzie explained to us in The Scented Letter). Great vintage bottle shots from Lizzie’s collection are regular highlights.

6. Scent of the Day

SOTD

This Instagram feed features mini-reviews of masculine scents – one for every day, as the name suggests. Sometimes packshots, often taken by the perfumista himself. One for the chaps, perhaps.

7. Peony Melbourne

PEONY_MELBOURNE

This Australian perfume shop’s feed has us wanting to cash in some airmiles for a visit Down Under. Absolutely swoonworthy flower shots show up alongside beautiful bottle pix, fabulous architecture (because we’re not only interested in perfume, right?) and even the odd scoop of ice cream. What. Is. Not. To. Love?

8. Guerlain

GUERLAIN_INSTAGRAM

The official Instagram account of the legendary French perfume house also brings us news of skincare and make-up, but it’s the go-to destination for official Guerlain news about upcoming fragrance launches. (And we really like the short films which often feature.)

9. Vetyyver

VETYYVER 2

Subtitled ‘A German perfume diary’, this guy’s a seriously cool photographer, documenting an impressive collection. If you’re looking to fine-tune your own Instagram shots and filter choices, there’s a lot to learn here.

10. Iscentyouaday

I SCENT YOU A DAY

An ultra-dedicated perfume blogger (who also happens to be a big fan of ours!), Iscentyouaday pledges to review a perfume a day (and succeeds) – her sub-title is ‘1001 Days of Perfume’ – and while featuring more than the odd cat picture (what IS it about fragrance fans and cats?), her Instagrams are sweet and often alert you to worthwhile posts such as ‘Perfume for Paupers: How to Smell Good on a Budget. And we like to think we’re all about encouraging new talent as well as showcasing established names.

Happy scrolling…!

Written by Jo Fairley