Maybe it’s because our eyes are increasingly too weary to look at an endless scroll of words on a teeny screen.
Maybe it’s that with the prospect of Twitter soon allowing limitless soundbites, we’re slightly falling out of love with that social medium (while still posting regularly, anyway!). Half the fun is keeping it brief, eh?
And although we still hold Facebook dear, it seems that we’re not alone in finding Instagram a most enjoyable way to keep our finger on the pulse-point of fragrant thoughts and happenings. Scent may be about the nose, primarily – but it can be visually thrilling, too.
Among our own 6,500+ followers (and counting), there are some brilliant scented Instagrammers – and we thought we’d share a second wave of those we think you’ll love: vintage bottle collectors, brilliant brands and sexy shops. Just click on the blue name to find and follow. (And follow us here…)
1. Grandiflora Fragrance
Grandiflora is Sydney’s most famous florist – and last autumn, founder Saskia Havekes launched her own signature fragrance line, a-swirl with white florals. Many of these posts combine our two greatest loves: stunning floral displays and beautiful bottles.
2. Atelier Cologne
Christophe Cervasel and Sylvia Ganter, the co-founders of this ‘intense Cologne’ line, are both very visual – you’ve only got to look at the montages they create for each new fragrance launch. But their Instagram feed is super-colourful and fun – and features odd little ‘flicker-book’ or video, further bringing the collection alive. (See also main visual for this post from Atelier Cologne‘s Insta-feed.)
3. Memoirs of a Perfumista
Nyal Dillimore is scent-obsessed full-time mum who dreams of opening her own perfume boutique and has a real eye for an arty Instagram shot or stylish montage.
4. Beaufort London
From one of the new ‘rising star’ perfume houses, this Instagram feed is characteristically dark, moody and occasionally captures really atrocious weather (well, the name is inspired by the BeauFort wind scale). We’re blown away. (Almost literally.)
5. Odette Toilette
A great way to catch up with one of our favourite perfumistas, the extremely witty and clever Lizzie Ostrom, author of Perfume: A Century of Scents. It follows her scented adventures and travels. (Above, see ‘Paula’, her travelling scent trunk – which is alas too heavy to lug around, as Lizzie explained to us in The Scented Letter). Great vintage bottle shots from Lizzie’s collection are regular highlights.
6. Scent of the Day
This Instagram feed features mini-reviews of masculine scents – one for every day, as the name suggests. Sometimes packshots, often taken by the perfumista himself. One for the chaps, perhaps.
7. Peony Melbourne
This Australian perfume shop’s feed has us wanting to cash in some airmiles for a visit Down Under. Absolutely swoonworthy flower shots show up alongside beautiful bottle pix, fabulous architecture (because we’re not only interested in perfume, right?) and even the odd scoop of ice cream. What. Is. Not. To. Love?
The official Instagram account of the legendary French perfume house also brings us news of skincare and make-up, but it’s the go-to destination for official Guerlain news about upcoming fragrance launches. (And we really like the short films which often feature.)
Subtitled ‘A German perfume diary’, this guy’s a seriously cool photographer, documenting an impressive collection. If you’re looking to fine-tune your own Instagram shots and filter choices, there’s a lot to learn here.
An ultra-dedicated perfume blogger (who also happens to be a big fan of ours!), Iscentyouaday pledges to review a perfume a day (and succeeds) – her sub-title is ‘1001 Days of Perfume’ – and while featuring more than the odd cat picture (what IS it about fragrance fans and cats?), her Instagrams are sweet and often alert you to worthwhile posts such as ‘Perfume for Paupers: How to Smell Good on a Budget. And we like to think we’re all about encouraging new talent as well as showcasing established names.
Written by Jo Fairley