Normally, right about now, I’d be planning my annual trip to Florence, and the fragrance fair Pitti Fragranze. A meeting place for perfumers, founders, makers, buyers, brands, olfactory artists and anyone obsessed by scent; it’s always a highlight of my year.
It’s also a wonderful opportunity to sniff the not-yet-launched fragrances, see interesting new niche houses and spot possible perfume trends for the next few years ahead. You might like to have a look at my report from last year’s Pitti Fragranze, to get a sense of the scale of the event. It’s huge! And quite overwhelming. But always wonderful.
Of course, this is not a normal year, and any such in-person events have sadly been cancelled or postponed. But while I am mourning meeting up with fragrance journalists and fragrant friends from around the world; I am heartened that Pitti Fragranze have taken to decision to still run their fair, but as a virtual, online fesitval.
Along with events, talks, special guests, and focuses on new trends (all in English), do check out the complete calendar to see which you might wish to take part in. The various events begin on Monday September 7th – Monday September 21st 2020.
Included in the lineup are Chandler Burr talking to Laura Tonatto, and again, discussing the art of incense with Hiro Nakayama; the evolution of the ‘wellness’ concept in fragrances with MANE, and a talk about the new defininition of what ‘green’ actually means.
Being held online has the added benefit that perfume-lovers around the world can watch and join in the fragrant fun, so I suppose we must look to (scented) silver linings.
I will miss the gelato, though. There’s nothing that can console me; only hoping that I may return next year…
Written by Suzy Nightingale