If you’re a perfume lover (and we suppose you are, since you’re here!) then we know you’re going to love an historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…
On March 21st, Perfumedaze are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic fragrance houses, led by the very knowledgable Olga (who we often see at out own Perfume Society events, as she’s a long-time and very enthusiastic member!) So although we’re not organising the walk, we very much wanted to flag it up for fellow fragrance addicts.
Says Olga: ‘The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which walk we will visit heritage perfume shops and find out the exciting history of old English brands like Floris, Atkinson’s, Penhaligon’s and Grossmith. We will have access to places usually closed to public, like the Museum at Floris and the Georgian Suite at Atkinsons.
Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for 290 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.
Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Russian Royal Family, Queen Victoria and Sarah Bernard. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance. And the tour will finish in the mecca of modern perfumery, Jovoy Mayfair, where we will discover secrets of main perfume ingredients and discuss pros and cons of naturals and synthetics.’
All the details you need to know are on the Eventbrite ticket page, but the basics are that the walk is March 21st, 11am–2pm, and tickets cost £20 (non-refundable).
Traversing from the oldest houses still proudly proferring perfumes in the Captial, right through to exploring some of the most modern fragrances around – think of this as a way to time travel with your nose.
By Suzy Nightingale
