Fragrant escapism… read each of our Jasmine-Award nominated pieces!

In the flurry of everything that’s happened over the last few weeks with a global pandemic, though we shouted our happiness on our social media channels at the time, we must admit this had escaped our minds to post about. But as we’re clinging on to every good news piece we can, right now, we hope you’ll forgive us for re-living the joy we felt because of the news…

For this year’s Fragrance Foundation Jasmine Awards – the ‘Oscars’ of the fragrance world – we have an incredible SIX nominations!

We wanted to give you a chance to take a look over each of the pieces we’re nominated for – a form of fragrant escapism, if you wish, amidst the worry that’s all around. So sit back and take some time to unwind, and read about something nice for a change…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do make time to have a look at the full list of finalists and their work – we are thrilled to among such a pool of perfumed talent, of names we know well as friends, and those new to our noses. We’re crossing our fingers for even more good news when the winners are announced (a lot of fingers to be crossed, with our nominations for Perfumed Plume Awards this year, too!)

Until then, we hope that you’ll enjoy this list of lovely things to read, and wish you all sunshine, health and happiness…

mNPA – China’s first niche perfumery awards

The passion for niche perfumes is growing worldwide, and fragrance houses have been telling us for some time that the Chinese market has been expanding. Once written off as only liking quiet or subdued scents, or outsiders assuming the majority of consumers don’t feel comfortable wearing personal scent at all, it’s fascinating to see that China have just held their first ever awards for niche perfumery: the mNPA

Set to become an annual event, the mNPA – Minorité Niche Perfumery Awards – is a collaboration between the niche Chinese fine fragrance and distribution company Minorité and Firmenich, the largest privately-owned fragrance and flavour company.

Minorité founder Song Yuan said ‘This is the first time we have held the awards for niche perfumes in China… We hope these awards will help Chinese consumers learn more about our local niche brands and inspire domestic perfumes.’ Paul Andersson, Firmenich China President, explained why China was the perfect setting for these awards. ‘Following the opening of our first Fine Fragrance Atelier in China in September last year, Firmenich’s participation in mNPA demonstrates our commitment to developing the fine fragrance industry in China. Firmenich is honored to support worldwide exposure for the outstanding fine fragrance players in China by leveraging our global network and our understanding of the local Chinese consumers and market.’

‘The awards encourage the creation of innovative fragrances with an artistic touch, based on a unique approach. The nomination jury included leading perfumers, senior fragrance critics and Key Opinion Leaders who were responsible for nominating the candidates and shortlisting the finalists for each award category. Winners were then chosen by public vote.’

And the winners were…

  • Best Independent Niche Perfumes 2019: Fig-Tea by Nicolaï; Hermann A Mes Cotes Me Paraissait Une Ombre by Etat Libre d`Orange; The Orchid Man by Frapin.
  • Best Niche Perfumes Affiliated with a Group 2019: Oolang Infini by Atelier Cologne; L`Ombre Dans L`Eau (EDT) by diptyque; Florabellio by diptyque.
  • Best Chinese Niche Perfume 2019: Insects Awaken by KONG BAI; Wind by UTTORI; Rosmanthus by O D’HORA.

 

 

These awards work both ways: showing the fragrances that are making significant scent waves in China while also showcasing home-grown Chinese niche houses that perhaps aren’t widely known about even in their own country. We applaud this initiative and would love to explore more truly niche fragrances from around the world, wouldn’t you? Anything that helps diversify our olfactive palate, and the voices and memories creating their own unique stories in scent, can only be a good thing.

Written by Suzy Nightingale

Art & Olfaction Awards 2019 winners announced

The sixth annual Art and Olfaction Awards recently took place at the majestic Oude Kerk building, right in the middle of Amsterdam’s thriving and eclectic Red Light District. There, the gathered audience of perfumers, artists, journalists and fragrance afficionados were just as eclectic, honouring the absolutely thriving artisanal sector of scents – beyond the much bandied-about term ‘niche’ – celebrating the art of perfumery and the people who make it happen.

We’re always fascinated to see the winners list and to share it with a wider audience, as although you may not recognise all the names, seeing who the ‘golden pears’ were awarded to is a way of tapping in to what’s going on in the roots of perfumery today and may well shape what you wear in the months and years to come…

ARTISAN AWARD

Hyde
By Hiram Green Perfumes (The Netherlands)
Perfumer: Hiram Green
+ Brand Website

Powder & Dust
by SP Parfums (Germany)
Perfumer: Sven Pritzkoleit
With: Yana Lysenko Tommelise
+ Brand Website

INDEPENDENT AWARD

Colorado
by American Perfumer (USA)
Creative Director: Dave Kern
Perfumer: Dawn Spencer Hurwitz
+ Brand Website

Rich Mess
by Ryan Richmond (USA)
Creative Director: Ryan Richmond
Perfumer: Christophe Laudamiel
+ Brand Website

 

SADAKICHI AWARD FOR EXPERIMENTAL WORK WITH SCENT

Diary of Smells: Glass Ceiling
by Josely Carvalho (Brazil)
Perfumer: Leandro Petit
+ Project Website

AFTEL AWARD FOR HANDMADE PERFUME
Maderas de Oriente Oscuro
by PK Perfumes
Perfumer: Paul Kiler

THE SEPTIMUS PIESSE VISIONARY AWARD
Frederik Duerinck

CONTRIBUTION TO SCENT CULTURE AWARD
Sissel Tolaas

By Suzy Nightingale

Jasmine Awards Winners 2019: we’re celebrating!

The Jasmine Awards are the most prestigious literary awards in the UK for fragrance journalism – think of them as the Oscars for olfactory writing – and every year, The Fragrance Foundation nominate a list of finalists for the fragrant categories, and finally, announce the winners.

We waited with baited breath… and are thrilled to have won the Practical Guide Award, with our Scented Alphabet issue of The Scented Letter Magazine!

The Scented Letter is delivered digitally, for free, to our VIP Club members, or you can subscribe for glossy print copies of the magazine – and now International Online Subscriptions are available for only £20 for a full year.

But as a special treat, we’d like to make the entire award-winning issue available for you to read:

Simply click on the picture above, make yourself a cuppa and lose yourself in the wonders of fragrance history, design and innovation… we tried to cover everything fragrant from A-Z, and it was a huge effort to research, write and put together, so we really couldn’t be more pleased to have won this award.

Continuing with the celebrations, we are jumping for joy for all the winners this year, and wanted to share them with you. Do make time to go and have a look at their work – in each case, you’re in for a treat…

We were especially thrilled for Viola’s piece winning an award, written after joining us at one of our How to Improve Your Sense of Smell Workshops – and highlighting the importance of this, our most neglected of senses.

Congratulations, again, to everyone involved and all of the finalists – we don’t envy the judges having to make the final decisions from such a wealth of creative talent!

Now, you’ll have to excuse us because we’ve got to find time to eat celebratory cake while getting ready for National Fragrance Day tomorrow (Thursday 21 March) and our social media scented take-over with our #smellfie campaign. Make sure you join in – and WIN prizes up to £300 of scented goodies…!

Written by Suzy Nightingale

The Jasmine Awards 2018 Finalists…

When we received emails beginning, ‘Congratulations, you are a finalist!’ we’re pretty sure you must have been able to hear us squealing from the moon…

The Jasmine Awards are often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which The Fragrance Foundation celebrates those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up, with several nominations, and to be sharing that space with so many talented individuals.

The awards will be announced on April 19th, so until then we’ll be sharing some of the nominated features from The Scented Letter Magazine with you right here – content that’s usually exclusively for our subscribers (in print and online) – because as it’s a very special occasion, we wanted to give everyone the opportunity to have a gander!

Below, you’ll find the complete list of finalists in all the categories, but firstly we’d like to share with you an episode of Thomas & Nick‘s always informative (and often hilarious) podcast, Fume Chat, which features none other than our Co-Founder Jo Fairley as a guest, and has been nominated for the Innovation Award.

Have a listen to Fume Chat: The War of the Roses, and do catch-up on any others you may have missed. We’re sure you’ll join the growing legion of listeners who tune in for a regular dose of the duo…

CREATIVE VISUAL AWARD

Can You Feel The Love Look Magazine Lydia Thompson & Ian Oliver Walsh
Crowning Glories Harrods Magazine Jan Masters & Ashleigh Houlton
Scents & Sensibility Men’s Health UK Eric Down, Luke Kirwan & Zena May
The Big Splash Stylist Magazine Shannon Peter, Mitch Payne & Kyle Bean
The Craft Stylist Magazine Nikita Gill & Daniela Jaglenka Terrazzini
The Rise of “Marmite” Perfumes Stella Magazine Alice du Parcq & Josh Caudwell

INNOVATION AWARD

Can a Perfume Change Your Life?
ELLE Magazine Sophie Beresiner & Joely Walker
Crowning Glories Harrods Magazine Jan Masters & Ashleigh Houlton
Episode 16:Molecule Mania Fumechat Nick Gilbert & Thomas Dunckley
Episode 18: The War of the Roses Fumechat Nick Gilbert & Thomas Dunckley
Scents & Sensibility Men’s Health UK Eric Down, Luke Kirwan & Zena May
The Sweet Smell of a Bargain Cosmopolitan Lucy Partington

LITERARY PIECE AWARD

Mimosa: Let The Sunshine In The Scented Letter Jo Fairley
Oranges Are Not The Only (Fragrant) Fruit The Scented Letter Suzy Nightingale
The Rise of “Marmite” Perfumes Stella Magazine Alice du Parcq
This is a Journey into Skank Basenotes.net Louise Woollam
Transcending Scent Stylist Magazine Anita Bhagwandas
Vanilla Wards & Ghosted Olfaction REEKperfume Alex Musgrave

PRACTICAL GUIDE AWARD

Heal Thyself Cent Magazine Suzy Nightingale
Live, Love, Spritz Red Magazine Alexandra Friend
One Scent Good, Seven Scents Better? The Scented Letter Thomas Dunckley
Scents of Calm GRAZIA Alice du Parcq
Scents of Place The Scented Letter Carson Parkin-Fairley
Summer Fragrances for People Who Hate Summer & also Summer Fragrances Basenotes.net Claire Vukcevic

RISING STAR AWARD

Best Fragrance Discoveries 2017 Tommelise Yana Lysenko
Christmas Trilogy Harry Sherwood
Parterre Fragrances – a New Concept in Perfumery Maria Angelidou
Scents & Sensibility Sara Sheridan
Smells Familiar Grace Cook
The Juice – A Sensual Story of a Most Singular Smell Richard O’Mahony

SHORT PIECE AWARD

A Scent To Swear By Financial Times – Life & Arts Kathleen Baird-Murray
Dear Bleu – A Letter of Apology to Bleu de Chanel The Candy Perfume Boy Thomas Dunckley
Falling Through The Chypre Portal I Scent You a Day Samantha Scriven
Free Florals Harper’s Bazaar Hannah Betts
Revisiting Three Modern Perfume Classics How To Spend It Victoria Frolova
Scented Androgyny Harper’s Bazaar Hannah Betts

SOCIAL ENGAGEMENT AWARD

#AdPSmellogram Alice du Parcq
Black Friday The Perfume Shop
Love at First Scent Persolaise
Mixed Gems Rose Gallagher
#Smelfie Campaign Carson Parkin-Fairley
We Wear Perfume Amanda Carr & Tamara Fulton

We would like to congratulate every single person who made the finals, we’re such admirers of all their work, already, and will be biting our fingernails alongside them until the winners are announced!

 

The 'Golden Pear' Awards come to London…

We’re rather thrilled the Art and Olfaction Awards are coming to London in April 2018! The awards (aka ‘The Golden Pears’) are a program of The Institute for Art and Olfaction, a non-profit organisation based in Los Angeles, USA.
An annual event showcasing the very best niche and artisan perfumes from around the world, independent perfumers and small-scale brands are invited to submit their fragranced wares (closing date is November 1st though, folks, so you need to get a wriggle on!) by filling in the online form, and then sending a 20ml bottle of the perfume for judging.
The rules are as follows…
‘For the 5th annual awards, we accept submissions from independent and artisan perfumers, and experimental practitioners with scent from all countries. 
Brands must be independently owned, or owned by a parent company with no more than four fine fragrance holdings in its brand portfolio. In the independent and artisan categories, we accept perfumes first released to market between January 1 and December 31, 2017. In the Sadakichi Award, we accept projects that had or will have their public début between December 1, 2016 and December 31, 2017.’


The Institute for Art and Olfaction say: ‘Awarded to just four perfumes and one experimental project a year, The Golden Pears is designed to raise interest and awareness for independent and artisan perfumers – and experimental practitioners with scent – from all countries. By shining a spotlight on perfumery’s most outstanding creators, we hope to help generate support for independent practices in perfumery as a whole.’

Submissions close: November 1st, 11:59pm PST
Physical submissions must be received on or before November 14th, 2017

Round one judging : November 14, 2017  – January 15, 2018
Round two judging: January 15 – March 1, 2018

Finalists Announcement at Esxence: April 5, 2018
5th annual Art and Olfaction Awards at The Tabernacle in London: April 21, 2018

Niche perfumery was once viewed somewhat sneeringly, but the larger brands have had to sit up and take notice in the last few years (indeed, acquiring a few of them along the way to add to their existing portfolios), because those brands have ploughed the way for new trends to emerge, a fresher breath of air that provides a barometer for the rest of the industry. Whether perfume-lovers are directly seeking out more unusual and under-the-radar brands because they ‘don’t want to smell like everyone else’, or perhaps we’re all just getting a little braver in our fragrance choices; it’s become clear that niche is the new black.
And we can’t wait to see what the awards uncover next…
Written by Suzy Nightingale
 

Marty The Mighty Nose Awards – open for entries

Get those nostrils flapping in preparation, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic writing…
The annual competition invites Key Stage Two pupils (aged 7-11) to ‘take an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’
Entries can be made by schools, by individual parents and guardians, and details of the competition and how to submit an entry are explained, below…

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, with awards being presented to the children and schools during the prestigious Jasmine Awards ceremony, held at BAFTA.

Known as ‘The Oscars for fragrance journalism’, The Jasmine’s are highly sought after, celebrating innovative and creative fragrance writing from the top-selling glossy magazines, newspapers, independent blogs and beyond. And when The Mighty Nose Awards are read out during the ceremony, there’s always a ripple of absolute delight within the industry professionals present.
Teachers can view and download materials to aid the scent training, and request t-shirts and scratch-‘n-sniff stickers from the Marty the Mighty Nose website, but for now, why not sit back and relax while Richard E. Grant guides you through your very own workshop in the film, below?

Entering The Mighty Nose Awards is easy – download the entry pack here.
We’ve been highly honoured at The Perfume Society to be nominated for and win several Jasmine Awards, and always wonder if the talented children who enter the awards with their smell-inspired poems could well be the fragrance writers – and noses behind the fragrances of the future! So get those kids’ noses in training…
Written by Suzy Nightingale

BeauFort London fly the flag for British fragrance as Art and Olfaction Awards announced…

The fourth annual Art and Olfaction Awards were announced on May 6, and with a heady melange of strong candidates in the running as finalists, we were so thrilled and proud to see that BeauFort London won for their outstanding fragrance Fathom V in the Independent Category. In fact, though the awards ceremony were held in Berlin this year, we’re pretty sure you could have heard us whooping all the way from the UK!
Based in Los Angeles, the The Art and Olfaction Awards are designed to ‘…raise interest and awareness for independent and artisan perfumers – and experimental practitioners with scent – from all countries.’ More than simple recognition for the immense hours of hard work undertaken by these small and proudly independent fragrance houses, the award founders explain that, ‘by shining a spotlight on perfumery’s most outstanding creators, we hope to help generate support for independent practices in perfumery as a whole.’

We have long known and celebrated the importance of niche fragrance houses and the great influence they now carry for the designer brands and the trickle-down effect they have for the mainstream market. Those mega brands now showcasing “unisex” scents in paired-down bottles across the range, florals for men and unusual note combinations? All these trends began long ago in the niche world – think of them as catwalk couture influencing eventual high street styles.

Of course, before BeauFort London had even officially launched, we were championing the house based on love at first sniff of their historically inspired yet ultra contemporary scents, and you can read our interview with founder Leo Crabtree, here.
Read our page dedicated to the BeauFort London to find out more about their inspirations and our thoughts on some of the fragrances themselves, but for those of you who haven’t yet tried the (now award-winning!) Fathom V – get ready to have your senses beguiled. It’s one of the most incredible shared fragrances we’ve smelled for some time – a humongously green, tousled bouquet of flowers tossed into roiling waves as guns fire a salute, sinking in to salty, opaque waters cloaking hidden treasures in the shdowy depths… And you can try it for yourself at home in our Precious Perfumes Discovery Box.
We would like to extend our congratulations to all the finalists in this hotly contested year, and are busily reading up on some of the more artisinal houses we’ve not yet had the pleasure of exploring. So really, think of the entire list of finalists as your must-sniff guide to all that’s uber-cool right now in the perfume world.
And for 2017, the winners are…
ARTISAN CATEGORY WINNERS
Bruise Violet
by Sixteen92 (USA)
CD/ Perfumer: Claire Baxter
Presented by judge Luca Turin
Mélodie de l’Amour
by Parfums Dusita (France)
CD/ Perfumer: Pissara Umavijani
Presented by 2014 winner Tanja Bochnig
INDEPENDENT CATEGORY WINNERS
Altruist
by J.F. Schwarzlose Berlin (Germany)
CD: Lutz Herrmann / Perfumer: Véronique Nyberg
Presented by judge Matthias Janke
Fathom V
by BeauFort London (UK)
CD: Leo Crabtree / Perfumer: Julie Marlowe
Presented by judge Antonio Gardoni
SADAKICHI AWARD WINNER
Osmodrama Berlin / Smeller 2.0
by Wolfgang Georgsdorf (Germany)
Perfumer: Geza Schön
Presented by judge Ashraf Osman
CONTRIBUTION TO SCENT CULTURE AWARD WINNER
Christophe Laudamiel
Presented by founder Saskia Wilson-Brown
Written by Suzy Nightingale

Art and Olfaction Awards 2017 shortlist: the fragrant names you need to familiarise yourself with right now…

During last week’s Esxence fragrance exhibition in Milan, the shortlist for the fourth annual Art and Olfaction Awards was announced in a special presentation. Some of the partners and judges for the awards were there in person, to declare the good news for those breathlessly waiting to hear if they’d made the cut – anxiously watching the faces and hanging on every word of Luca Turin, Helder Suffenplan, Adam Eastwood and Franco Wright, Antonio Gardoni, Christophe Laudamiel and Saskia Wilson-Brown, we’re sure!

Celebrating independent, artisinal perfumery and those indie houses that really push the boundaries in exciting ways – we are excited to see names we know well and already admire greatly among some we’ve not yet had the pleasure of getting our hands (and noses!) on and will be following with great interest.
So, for those who weren’t able to make the presentation, here’s the list of those who will be gnawing their fingernails a little longer while they await the finals on May 6, at Silent Green Kulturquartier in Berlin…

ARTISAN CATEGORY

Baraonda
by Nasomatto (The Netherlands)
CD/ Perfumer: Alessandro Gualtieri
Bruise Violet
by Sixteen92 (USA)
CD/ Perfumer: Claire Baxter
Ceremony
by Mirus Fine Fragrance (USA)
CD/ Perfumer: Neal Peters
Fatih Sultan Mehmed
by Fort and Manlé Parfum (Australia)
CD/ Perfumer: Rasei Fort and Al Manlé
Limestone
by Thorn & Bloom (USA)
CD/ Perfumer: Jennifer Botto
Liquorice Vetiver
by SP Parfums (Germany)
CD/ Perfumer: Sven Pritzkoleit
Mélodie de l’Amour
by Parfums Dusita (France)
CD/ Perfumer: Pissara Umavijani
Onycha
by DSH Perfumes (USA)
CD/ Perfumer: Dawn Spencer Hurwitz
Rosuerrier
by Pryn Parfum (Thailand)
CD/ Perfumer: Prin Lomros
Saffron
by Aether Arts Perfume (USA)
CD/ Perfumer: Amber Jobin
Vanilla and the Sea
by Phoenix Botanicals (USA)
CD/ Perfumer: Irina Adam

INDEPENDENT CATEGORY
Absolue D’Osmanthe
by Perris Monte Carlo (Monaco)
CD: Gian Luca Perris / Perfumer: Jean Michel Santorini
Altruist
by J.F. Schwarzlose Berlin (Germany)
CD: Lutz Herrmann / Perfumer: Véronique Nyberg
Anti Anti
by Atelier PMP (Germany)
CD: Stefanie Mayr, Daniel Plettenberg / Perfumer: Mark Buxton, David Chieze
Belle de Jour
by Eris Parfums (USA)
CD: Barbara Herman / Perfumer: Antoine Lie
Civet
by Zoologist (Canada)
CD: Victor Wong / Perfumer: Shelley Waddington
Close Up
by Olfactive Studio (France)
CD: Céline Verleure / Perfumer: Annick Mennardo
Lankaran Forest
by Maria Candida Gentile Maitre Parfumeur (Italy)
CD/ Perfumer: Maria Candida Gentile Team
Maître Chausseur
by Extrait D’Atelier (Italy)
CD: Chiara Ronzani / Perfumer: Not Disclosed
Romanza
by Masque Milano (Italy)
CD: Alessandro Brun, Riccardo Tedeschi / Perfumer: Cristiano Canali
Fathom V
by BeauFort London (UK)
CD: Leo Crabtree / Perfumer: Julie Marlowe
Stones
by Atelier de Geste (USA)
CD: Beau Rhee / Perfumer: Irina Nesa

SADAKICHI AWARD
Is This Mankind
by Peter de Cupere (Belgium)
Perfumer: Various
Osmodrama Berlin / Smeller 2.0
by Wolfgang Georgsdorf (Germany)
Perfumer: Various
Paradise Paradoxe
by Elodie Pong (Switzerland)
Perfumer: Anonymous
Smell of Data
by Leanne Wijnsma (The Netherlands)
Perfumer: Leanne Wijnsma with ScentAir
The Feelies: Multisensory Storytelling – Amazon
by Grace Boyle (UK)
Perfumer: Nadjib Achaibou (Singapore)
 

We were thrilled to see the inclusion of proudly independent British brand, BeauFort London‘s Fathom V on the shortlist! A well deserved finalist, we have been raving about this fragrance since we first sniffed it. Humongously green – imagine a florist-shop filled with freshly snapped stalks, fat buds bursting and white flowers tied raggedly with twine – this would fill an entire fairytale palace with its otherworldly life-force, with echoes of roiling salty waves mercilessly crashing on rocks as lightning tears the sky assunder.
It’s awards season a-go-go in scent land at the moment, with the Perfumed Plume awards also just announced in the US (many congrats to Basenotes for their nominations!) and the prestigious annual British Fragrance Foundation Awards being judged right now. And oh boy, that’s an exciting list of names we absolutely cannot wait to see…
Written by Suzy Nightingale

Jasmine Awards 2017 – the shortlist is announced, and we have a HUGE number of reasons to be excited!

Originally created in France, The Jasmine Awards came to our shores in 1990. Considered ‘…the most prestigious journalistic awards in the beauty industry,’ The Fragrance Foundation describes them as having been set up in order to ‘recognise and reward the talents of journalists and visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’ And though we might say so ourselves, that task is tricky, indeed, but one we apply ourselves to with sheer glee.
Held annually at BAFTA, for each year’s nominations a new panel of judges is recruited – with designers, fashion experts, professional writers and representatives of the publishing world and leading retailers all having their place. Chaired by an expert in the fragrance industry, Joanna Norman has spent nearly 30 years working in fragrance – and the panel read through hundreds of submissions before making their final decisions.
This year, with individual team members, The Scented Letter magazine and our website itself receiving such a plethora of nominations – well, as our editor and co-founder Jo Fairley put it…
‘Gosh golly gee bananas: I have some amazing news to share. My wonderful team at The Perfume Society has been nominated for an array of Jasmine Awards from The Fragrance Foundation today: three for Suzy Nightingale, one for Dariush Alavi/Persolaise for his Ace of Bases feature for The Scented Letter (other nominations in his own right), and one for our online ‘fragrance editor’ FR.eD, invented by my friend and business partner Lorna McKay. And – gulp – I seem to have been nominated five times… So, so thrilled for everyone on my team and other worthy nominees including Thomas Dunckley and Samantha Scriven. #proudeditor’
We are over the moon at being included in this shortlist, representing the very best of fragrance writing and photography today, and hope you will join us in congratulating all the brilliant nominees, below!
The Jasmine Awards ceremony will be held on Wednesday March 15th 2017.
If you listen really carefully, that squealing sound…? That’s us, that is!

The Jasmine Awards 2017 Shortlist
LITERARY AWARD
Cosmopolitan: Can Your Scent Get You Laid? – Fiona Embleton
Good Housekeeping: Every Scent Tells a Tale – Joanne Harris
Stylist: Why You’ll hate Perfume When You’re Pregnant – Joanna McGarry
Woman & Home: Scentimental Journey – Jo Glanville Blackburn
You Magazine: From Bags to Bottles, LV Unveils The Ultimate It-spritz – Josephine Fairley
You Magazine: We Salute You, Miss Dior – Jopsephine Fairley
VISUAL AWARD
Cosmopolitan: How to Smell ‘Interesting’ – Ingeborg van Lotringen, Stuart Selmen
FS: What’s in Your Bottle? – Zoe Birdsall, Paul Frost
Harrods Magazine: A Perfume Paints a Thousand Words – Jan Masters, Roberto Greco & Jan Masters
Harrods Magazine: Scent of Place – Jan Masters, Benedict Morgan
How To Spend It: Spritz, Shoots and Leaves – Lucia van der Post, Ben Turner & Petrick Devilliers
Stylist: The New Keepsakes, Shannon Peter, Shannon Peter
CREATIVE VISUAL AWARD
Evening Standard Magazine: Floral Notes – Lily Worcester, Lily Worcester
FS: Small Wonders – Zoe Birdsall, Paul Frost
FS: Smell Like a Rock God – Chantelle, Horton, Paul Frost
Get The Gloss: The Art of Layering Your Scent – Ayesha Muttucumaru, Sarah McGinnis
Harrods Magazine: All of a Quiver – Jan Masters, David Newton, Barney Pichard & Rebecca Baio
Instyle: Is There Such Thing as a Feminist Scent? – Emily Dean, Lol Keegan
Stylist: Darling Buds – Fiona Embleton, Dennis Pederson
SOUNDBITE MAGAZINE AWARD
Grazia: Let’s Talk About Sex – Persolaise
Harrods Magazine: Midnight Garden – Jan Masters
Harrods Magazine: Scents of Place – Jan Masters
Hello! Fashion Monthly: Sunshine Scents – Becci Vallis
Red: Girls Who Like Boys – Annabel Meggeson
Tatler: Beauty Flash: Heady Days -Katie Thomas
SOUNDBITE NEWS PRESS AWARD
ES Magazine: Family Affair – Katie Service
Sunday Times Style: How 70’s is Your Scent – Persolaise
The Times: Real Men Wear Scent – Lesley Thomas
PRACTICAL GUIDE AWARD
Basenotes.net: The Top Ten Female Designer Fragrances Every Beginner Should Try – Claire Vukcevic
Basenotes.net: The Top Ten Niche Fragrances Every Beginner Should Try -Claire Vukcevic
Cosmopolitan: How to Smell ‘Interesting’ – Ingeborg van Lotringen
The Pool: 5 Things to Know Before Buying Your Next Perfume – Elle Turner
The Scented Letter/ The Perfume Society: Chypre Thrills – Suzy Nightingale
You Magazine: If the Spritz fits… – Josephine Fairley
CUSTOMER/HOUSE MAGAZINE AWARD
Harrods Magazine: A Perfume Paints a Thousand Words – Jan Masters
Les Senteurs: The Wearing of the Green – James Craven
SCENTS Blog: #Team TPS tells you how to choose a fragrance for every date – Lauren Carbran
DIGITAL AWARD
Get The Gloss: The Art of Layering Your Scent – Ayesha Muttucumaru
GET THE GLOSS: Sense & Sensitivity: Can You Wear Perfume if You have Sensitive Skin? – Judy Johnson
It’s Me Anita B: Are Perfume Names Selling us Sexuality? – Anita Bhagwandas
Selfridges.com: The Beauty Insider: Shakespearean Scents – Rose Gallagher
telegraph.co.uk: Pear Fragrance: 8 of the best for Spring – Josephine Fairley
The Huffington Post UK: Tuberose Perfumes Could Be The Key To Attraction – Rosy Cherrington
The Pool: A Scent for Self Appreciation – Lizzie Ostrom
DIGITAL EXPERIENCE AWARD
Basenotes.net: On The Rocks: The Trend For Iced Accords – Eddie Bulliqi
FASHIONBEANS: What Your Fragrance Says About You – Lee Kynaston
iscentyouaday.com: Aftelier Momento Mori by Mandy Aftel (2016) – Samantha Scriven
KatieChutzpah.com – Acqua di Parma Colonia Sandalo (Exclusively at Harrods) – Karen Hendry (writing as Katie Chutzpah)
The Candy Perfume Boy: To The Power of Five – Thomas Dunckley
The Candy Perfume Boy: Six Scents to Put Hairs on Your Chest – Thomas Dunckley
The Perfume Society: FR.eD- Find Your Next Fragrance – Lorna McKay & Josephine Fairley
INDEPENDENT LITERARY AWARD
Basenotes.net: Ambergris: Myths, Truths & Half Truths – Claire Vukcevic
Basenotes.net: Scenting My Mental Illness – Laurin Taylor
The Scented Letter: Ace of Bases – Persolaise
The Scented Letter/ The Perfume Society: Galbanum- It’s not easy being green – Suzy Nightingale
The Scented Letter/ The Perfume Society: Jasmine- Perfume’s Little Star – Josephine Fairley
The Scented Letter/ The Perfume Society: The Scented Sweater – Suzy Nightingale
INDEPENDENT SOUNDBITE AWARD
Basenotes.net: Cardamom Close- Up – Eddie Bulliqi
GET THE GLOSS: Scents We’d Like to Find in Our Christmas Stockings – Anna Hunter
KatieChutzpah.com: Juliette Has a Gun’s into The Void to Infinity and Beyond – Karen Hendry (Writing as Katie Chutzpah)
KatieChutzpah.com: Boy Chanel. Olivier Polge’s Latest Addition to Les Exclusifs – Karen Hendry (Writing as Katie Chutzpah)
Mine Magazine: Nude Awakening – Alice Du Parcq
persolaise.com: Super Scent: The Very Best of Etat Libre D’Orange – Persolaise
persolaise.com: Persolaise review: Galop D’Hermès – Persolaise
The Candy Perfume Boy: Eau so Masc- Thoughts on Gender in Perfume and The Rive Gauche Rebellion – Thomas Dunckley
RISING STAR AWARD
Ascento: Put A Lid On It – Sara Hesikova
FRAGRANTICA: Ice Cream In The Sun: The Solar Lactonic Thrust – Eddie Bulliqi
FS: Fragrance: What’s in a Memory? – Zoe Birdsall
Reveal: A Pocketful of Magic – Amber Ascroft
SCENTS blog: 2017: The Year of The Milk Notes – Lauren Carbran