PERFECT Marc Jacobs is having a global online launch party this coming Wednesday (August 26th 2020) – and YOU’RE invited! Find out how to register and watch the Perfect-ly gorgeous trailer, below…
Marc Jacobs Fragrances are to host the brand’s first-ever virtual launch party to celebrate its newest fragrance, PERFECT Marc Jacobs. Not due to be released nationwide in the U.K. until 9th September, this is your ‘PERFECT’ opportunity to get a sneak pre-launch peek at this major new fragrance – AND you’ll actually be able to purchase PERFECT Marc Jacobs from The Perfume Shop online from tomorrow, too!
And here’s a look at their brand-new ad campaign…
This global interactive event will offer an exclusive behind-the-scenes look into the world of PERFECT, and feature exciting customized experiences for unique content capture opportunities.
Guests will also be invited to learn about the inspiration behind PERFECT from Marc Jacobs himself and tune into a live Q&A with campaign cast members.
Marc Jacobs tell us that the interactive activities will include: a 1:1 photoshoot with Hunter Abrams, live portrait drawing from PERFECT illustrator Jacky Blue, personalised poetry from The Bumbys, a party room hosted by top drag performer Shangela, and many more surprising moments and giveaways.
To kick-off the party, global sensation and top recording artist, Kim Petras will join for an exclusive live performance.
Those who sign up in advance will receive a sitewide 10%-off code for MarcJacobs.com, valid through September 30, 2020.
When: Date: Wednesday, August 26, 2020 Event Time: 3:30 – 8:15 PM EST Kim Petras Live Performance: 3:45 PM EST
Why: ‘To introduce the world to the new PERFECT MARC JACOBS fragrance and create a unique digital experience for fans of the brand all over the world to enjoy. A celebration of self-love and authenticity, PERFECT is inspired by Marc Jacobs’ mantra: ‘I am perfect as I am’, which is immortalised by a tattoo of the word ‘PERFECT’ on his wrist.’
Have you ever worn a fragrance that made you shiver? I’m not talking about accidentally spraying yourself in an ex’s favourite scent, but deliberately wearing something that unsettled you slightly? Fragrances can send us into reveries of rapture, but they don’t have to be traditionally ‘pretty’ to do so.
There’s pleasure to be found in challenging your perfume habits – delighting in the pricking of your preconceptions, a sharpening of the senses. The Germans use the term unheimlich, which roughly translates to the experience of something feeling weirdly familiar while remaining mysterious, eerie, uncanny.
These seven scents are best worn with a nip of frost in the air, golden sunlight softly streaming through brightly-dressed trees, and sense of delicious mystery swirling through those misty mornings and rapidly darkening nights…
A concoction of woody and fresh notes with hazelnuts, blood oranges and tobacco at its heart, Damn Rebel Witches ‘…commemorates witches burnt at the stake, those prosecuted today for witchcraft and people who identify as witches.’ The toasty nuttiness is shot through with the red juice of those blood oranges, and rich tendrils of tobacco smoke weave their way through the entire composition, making this one of the most addictively unusual fragrances I’ve tried in ages.
Reek Perfume Damn Rebel Witches from £25 for 7.5ml eau de parfum reekperfume.com
Inspired by the destructive and regenerative Australian bush fires, its smoky heart of mysterious spices is spiked with shards of fresh (surprisingly fruity) eucalyptus and citrus to create a wonderful juxtaposition of hot/cold and intriguing textures. A smouldering smoky wood accord underlines this contrast of dark and light, with the house’s signature Australian sandalwood smoothing the seared edges, wonderfully.
Map of the Heart Black Heart v.2 £150 for 90ml eau de parfum harrods.com
A thrillingly dense formula full of overlapping facets, there’s jasmine, warm skin muskiness, dark cracked leather and resionous balsam lapping at white flowers. The concept follows the unsettlingly tense relationship of Agent Clarice Starling and Hannibal Lecter in The Silence of the Lambs, and is named for the moment Hannibal says: ‘You use Evian skin cream, and sometimes you wear L’Air du Temps … but not today.’ Most certainly a wearable shiver, but of fear or delight? Only you can be the judge.
The mere mention of the word oud (sometimes spelled ‘oudh’) causes some to clasp their pearls and screech in horror, jumping on a chair like the maid in Tom & Jerry, and likely fainting clean away. But there’s many types of oud, as perfumer Sarah McCartney discovered, including a softer, ‘white oud’ included here. Beguiling plump plums and fuzzy peaches trickle stickily over rivulets of fresh grapefruit and raspberry flecked with piquant juniper. Overall there’s a hushed leafiness that hides a devil-may-care attitude (and possibly cloven hooves).
4160 Tuesdays Be Careful What You Wish For from £40 for 9ml eau de parfum 4160tuesdays.com
A bewitching concoction that marries the sweetness of toasted marshmallows unctuously melting into an overdose of ginger, with a fluffy heart of jasmine, rose and peony that’s girlish glee personified. Sugar and spice and all things nice? This is the too-perfectly-painted doll whose eyes follow you around the room, the tinkling nursery rhyme in the soundtrack of a horror film, a half-glimpsed lightning flash in a foxed mirror. And that bottle! It looks like something you’d pull out of a purse to surreptitiously drop into a beastly husband’s tea. Beautifully dangerous.
Dior Poison Girl Unexpected from £32.50 for 20ml rollerball eau de toilette johnlewis.com
Frolicking about with the idea of forbidden fruit, you’re first intoxicated by the tumble of ripe peaches placed at your feet in tempting heaps. Just one bite can’t hurt, right? Lychee, blackcurrant and blood orange suddenly fuse into a licentious cocktail, sharp punches of spicy pimento berries and hot pepper slowly making their way to a velvety bed of vanilla and an almond-like, cyanide kiss of tonka beans. With a trail that snakes on the skin for hours, here’s a fruit salad that could easily lead you astray.
By Kilian Playing With the Devil from £250 for 50ml refillable eau de parfum spray bykilian.co.uk
The Serges Lutens collection has something of a reputation for not revealing the notes of the fragrances, preferring them to remain as mysteriously illusive as the creator himself. Here all we know is this one contains a key note of fir balsam, and that it’s like wearing a midnight velvet cloak while standing next to a bonfire eating cinder toffee. Gloweringly inky, smoky as spent fireworks yet cold as starlight – it somehow makes you feel enswathed, becalmed, protected.
The American influence of Halloween celebrations have long since hit our shores, and although we may not have their lust for pumpkin pie, we certainly enjoy wearing the scent of it on our skin. Think sweet cinnamon and clove gently warmed over wafts of pumpkin and it’s basically autumn, bottled. Talking of lust… did you know that, according to a study at the Monell Institute in Philadelphia, the smell of pumpkin pie increases the arousal level in men by 40%? We’re not sure if this only applies to our American friends, but would be intrigued to hear if this perked up your party! The Library of Fragrance Pumpkin Pie £15 for 30ml eau de toilette
Buy it at Boots
Canadian niche brand Zoologist perfumes theme their fragrances around the characters of animals, and what could be more appropriate for Halloween than their Bat? A highly unusual swoop into a tropical forest to feast on sycamore figs and banana becomes a resiniously deep plunge to lush undergrowth and damp earth. Zoologist suggest that you… ‘Allow yourself to hang, draped in pitch black, as alluring musk wafts over you with every unfolding of the thousands of leathery wings that surround you.’ We somehow imagine Sesame Street’s The Count wearing this: ‘VUN! Vun Bat, ha ha ha!’ Zoologist Bat $125 for 60ml eau de parfum
Buy it at zoologistperfumes.com
Trick or Treating is all about the kids, right? Well why not give in to indulgence with this utterly delectable fragrant interpretation of Charbonnel et Walker’s Sea Salt Caramel Truffles? Created by talented young perfumer Julie Massé, she’s somehow completely captured that moment your teeth penetrate the crisp shell of the truffle as the bitter-sweet caramel oozes forth. Bourbon vanilla adds creaminess and the whole experience is a warm hug of comforting joy that definitely won’t ruin your teeth (or your waistline). But perhaps add an actual box of truffles to your shopping list as well – for scientific “compare and contrast” reasons. Shay & Blue Salt Caramel £55 for 100ml eau de parfum
Buy it at marksandspencer.com
A library lit only by the glow of the crackling fireplace, filled with ancient leather-bound tomes and sheafs of vellum still wet with black ink – this gloweringly intriguing scent is inspired by the founder’s grandfather’s intricate drawings of yachts, shelves of nautical fiction and tattoos. With a fabulously murky heart of vanilla pipe smoke buoyed by richly spiced West Indian rum, it’s part of this fiercely independent British house’s Come Hell or High Water collection and resonates with the evocation of romantically sighing spirits and ghostly flickerings in candlelit rooms… BeauFort London Coeur de Noir £95 for 50ml eau de parfum
Buy it at beaufortlondon.com
Yes, alright, this isn’t at all scary – but it’s the perfect scent for ghouls about town to spritz if they’re feeling elegantly ethereal and up for a spot of light haunting rather than full-on Exorcist-like possession. With a cool peachy kiss combined with freshly juiced pear and mandarin, this could have become overtly sweet yet always stays the right side of tart. The softly swooning jasmine and lightly dusted violet petals are deftly sprinkled with patchouli for an earthily sophisticated base that really impressed us. Loving the pretty, pearlised finish of the glistening bottle. Ghost Whitelight
Buy it at The Perfume Shop
Enigmatically sulty, this pink peppercorn spiced celebration of darkness beckons you in to a warmly powdered heart of jasmine and violet before misting the shadows with swirls of incense. As the smoke drifts skywards, the erotically charged base of musk, vanilla and patchouli becalms the piquancy of dried fruits and woody papyrus. Distinctively addictive, we foresee a tremulous heroine wearing this while battling the forces of darkness in a Gothic novel, using nothing but her cunning guile and a fortuitously placed hatpin. Olfactive Studio Chambre Noire £110 for 100ml eau de parfum
Buy it at Roullier White
Written by Suzy Nightingale
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