Smell, Love & Memory: do male & female brains react differently?

Sometimes we love to get super geeky and take a deep dive in to the world of smell – the work on our sense of smell, memory and emotional responses triggered by smelling certain things is constantly revealing further insights into this ‘fallen angel of the senses’, as Hellen Keller once desribed it.

The 2019 Francis Crick medal was awarded to Dr Gregory Jefferis for his fundamental discoveries concerning the development and functional logic of sensory information processing, and he recently gave an utterly fascinating lecture at The Royal Society explaining his work, asking: how does the genome encode behaviour through the development of the nervous system? What makes male and female brains different? What is different about brain circuits for learned and unlearned behaviour?

Luckily for those of us who weren’t able to make it there, The Royal Society recorded the entire lecture and have uploaded the video to watch online – just click below to have your mind blown…

Ignored for years as our least important sense (and often the one people say they’d give up first), thanks to modern technology, scientists are only now beginning to uncover smell as a possible super power, and the impact that smell can have on our every day lives. The more we learn, the more we hunger to know, and although we can’t pretend to have understood all of the information, lectures like this simply set that fuse smouldering.

By Suzy Nightingale

Sense of smell may rule the heart, new study finds…

According to research run by dating site match.com, the biggest romance-killers are a bad smell (94 per cent) and poor sense of humour (89 per cent) far moreso, apparently, than basing judgements on how someone looks (though 73 per cent still admitted to being put off by this.)

Nearly half (43 per cent) of singles who took part in the study said the scent of their potential mate had an impact on their date’s success, while more than one in four (26 per cent) said they’d prioritise smell over looks when checking someone out. Almost a third (31 per cent) of females said they were more likely to notice a man with a good scent than one with good looks.

The study was commissioned by Match to mark the launch of Eau.M.G. – a store exploring the role of scent in attraction.


Match opened the unique pop-up store ‘Eau.M.G.’ (‘Eau Mon Garcon’), where male Match members apparently had ‘their natural odours’ (whatever that means!) bottled into scents for single ladies to sniff out a date this Valentine’s Day. The bespoke scents have been created in partnership with Parisian laboratory, CARACTER, which uses ‘…brand new technology to capture the scent of humans and, literally, bottle it.’ Match sent six of its bachelors’ clothing to CARACTER’S lab, in order to distil their ‘olfactory portraits’ and bottle them into personalised scents.

Visitors to the pop-up store, located in Clerkenwell’s Exmouth Market, will be encouraged to ‘…follow their nose as well as their hearts in this unique experience that explores biological compatibility and innate attraction, allowing singles to go beyond just profile pictures.’

Dr Caroline Allen from Newcastle University says: ‘Research suggests that we can get a lot of information about a person from their body odour. Humans have distinct odour ‘fingerprints’, and so smell may be more important to us than we once thought – perhaps especially so when selecting a sexual or romantic partner. Studies have found that we prefer the odour of an individual who is genetically dissimilar to us, which suggests that we can get information related to the genetic compatibility of a potential partner from their body odour.’

‘There are a whole range of traits which we seem to be able to detect in body odour such as quality of diet, health, and personality, how masculine or feminine someone is, as well as their current emotions – all of which might be useful to us when choosing a romantic partner, or for attracting a potential partner to us.’


The Eau.M.G store was only open for four days in the run-up to Valentine’s Day, helping to match new couples based on their instinctive attraction to the different pheromones bottled in each. So will they have sniffed out the scent of L.U.R.V.E? We await to hear what happened with baited breath…!

Written by Suzy Nightingale

 

Design In Scent: WIN The Wedding Fragrance Discovery Experience

Looking for a unique wedding gift or a bespoke scent for your happy day? We think we’ve found it!
What could be more special than making your wedding totally tailored to you, as a couple? For those about-to-be-weds who long for something truly memorable, Design In Scent offer Fragrance Journeys™ – not only for couples to wear on their wedding day, but with complimenting candles and ambience mists to scent the celebration itself.
And, very generously, they are giving away a Wedding Fragrance Discovery Experience for you to explore, and a bottle of your favourite perfume!
Read on for details of how to enter the competition…
Design In Scent say: ‘We are giving away a Wedding Fragrance Discovery Experience and a bottle of your favourite fragrance from the new Design In Scent Wedding Collection. Searching for your perfect wedding scent is a beautiful experience for you to enjoy with your partner during planning. When you scent your wedding venue with the fragrance you love and gift it to guests it becomes an incredibly meaningful part of your day.
The Design In Scent Wedding Collection features four Fragrance Journeys™ for couples to wear, scent their wedding with and gift to loved ones. Each Fragrance Journey™ contains three complementing fragrances – a Feminine eau de parfum, a Masculine eau de parfum and a Union ambience fragrance that fuses the two into a new but recognisable scent. Capture the precious memories of your wedding with the magic of scent…’

Founded by Gemma Hopkins in 2015, Design is Scent utilises Gemma’s early career as a multi-sensory designer, coming into contact with Heston Blumenthal’s revolutionary work and inspiring her to enrich our most neglected sense: smell. Gemma teamed up with lawyer turned wedding-planner, Meghan Fay, after Meghan attended a wedding Gemma had created a bespoke fragrance for – so taken by the scent that she tracked Gemma down, eventually becomming the Partner and Managing Director of the company.
Until this year, their work was purely for VIPs on a couture basis, creating fragrances for exclusive events at luxury venues such as The Arts Club, The Shard and Battersea Power Station. Now the fragrant duo are opening up their world of scent by allowing couples to explore four ‘masculine’ and four ‘feminine’ fragrances together, along with four other ‘Union’ scents to try – and it’s definitely a case of exploration, as they ‘…encourage people to break the fragrnce ‘rules’ and simply choose what they love A bride may wear a Masculine fragrance and vice versa,’ and of course they can be layered together.
To find out more, visit Design In Scent’s website
How to win: Simply fill in your details, below, and we’ll enter you into the prize draw.
Prize: A beautifully presented Wedding Fragrance Discovery Collection and – once you have chosen your favourite –  a bottle of your favourite perfume!
Closing date: No further entires will be accepted after 10am Thursday 10th August, 2017
Good luck!
[contact-form-7 id=”145448″ title=”Design In Scent Wedding Collection Competition”]

Terms & Conditions: No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice. Closing date for entry will be 10/08/2017. After this date no further entries to the competition will be accepted.

This Valentines Day, isn't it time to love thyself? (Oh well, and thy partner if you have one.) Seven scented treats to indulge in…

In troubling times we should really be telling all those we love how much we adore them – and doing that regularly, not only for one officially sanctioned day per year. But with Valentine’s Day just around the corner, the pressure builds to choose ‘that special gift’ showing exactly how much you care – or to wonder if your significant other will be thinking of you significantly enough not to just thrust a hasty bouquet of garage forecourt carnations at you this year…
And that’s not even counting those without partners to worry about finding gifts for (or receiving from). So we say: whether single or in a relationship, why not treat yourselves to some scented goodies this year? Here’s our edit of some fabulously fragrant ways to indulge…
[Disclaimer to peeved partners of The Perfume Society team reading this: yes, yes, we’ll get you something, too. Don’t worry. But we’re totally treating ourselves from this list as well!]

It’s always more than simply perfect packaging at Jo Malone London, of course, but my goodness isn’t it lovely when the box is as fab as the contents? We are loving the denim design by British renowned florist Philippa Craddock. And the contents? The classic Red Roses perfume nestling on a bed of freshly cut blooms. Serious “wow factor” and the scent of roses with a breeze of lemon and violet will far outlast the beautiful bouquet itself.
Jo Malone London Valentine’s Day Floral Box £130
Buy it from 7th–14th February exclusively available at Selfridges
 
Would you choose a perfumed passion or scented sensuality? Well with Ormonde Jayne you can have both! Originally launched as Russian exclusives, now we too can luxuriate in lurve.
Passionate Love fizzes with energy – it’s Champagne sipped straight from the bottle to catch the foam, and then a merry barefoot romp through meadows, picking armfuls of fresh flowers, skinny-dipping in icy streams, shared laughter in bright sunshine. With oodles of warm neroli sprinkled with nutmeg and corriander seeds, it’s the swooning, classically-inspired heart of white flowers garlanded by osmanthus and violet that we fell hardest for.
A mischevious twinkle in the eye heralds Sensual Love – baskets brimming with lusciously juicy, sun warmed berries entwined with an elegant bouquet of osmanthus, jasmine and rose that prevents it being too “girlish glee”.  Suddenly the path plunges deeper in to the heart of the forest, with verdant green buds and moss-covered tree trunks softened by a voluptuously rounded vanilla. We foresee outbreaks of fruitiness whenever it’s spritzed…
Ormonde Jayne Passionate Love and Sensual Love £195 for 50ml eau de prfum
Available only in-store at Ormonde Jayne Bond Street (and Moscow!)
 

Scents set to get the pulses of perfumistas racing was the thinking behind the Heaven Scents collection – from the just-launched Aqua Celestia by genius perfumer Francis Kurkdjian to the gorgeously presented new niche brand Map of the Heart and with a bevy of fragrant beauties in between. We’re using our stylish Micallef 20th Anniversary Keychain as a cute bag charm, and the full-size (huge!) bottle of decadently rich Judith Williams body cream is perfect to layer with your chosen perfume to ‘lock in’ the scent to skin for longer-lasting wafts with which to seduce…
Heaven Scents Discovery Box £12.50 for VIP Subscibers or £17.50 to everyone else
Buy it in our Shop
 

Why not… dust your delicates? Silky under-things and bed linen, that is! Although at 10% composition, these scented sprays are gentle enough to spritz on skin before going to sleep or sprayed directly on to hair and scarves, too – one of our favourite ways to wear fragrance and enjoy it all day. An intimate and gloriously self-indulgent experience that’s kind of a gift to whomever you choose to let close enough, anyway, there are currently three scents to choose from:
Gibson Girls
A graceful mix of white flowers including jasmine, gardenia, white iris and peach for the powdery facet. Classic, with a twist of geranium, cassis, orange blossom and coumarin.
Tuberose Mexique 
A celebration of the most glamorous of white flowers. The creamy fragrance has been called ‘the sexiest scent of all time’ and this particular tuberose is the night scented variety from Mexico. Smooth, sensual and narcotic.
Rose de Grasse
The ‘Queen of Flowers’ – delicate and feminine, rosa centafolia has grown in the fertile soils of Grasse for centuries. Its scent cannot be beaten for sheer unadulterated beauty. Satin soft, feminine and timeless.
IDEO Parfumeurs Lingerie Spray £45 for 50ml spray
Buy them now at Roullier White

‘Stay in bed!’ So say the people at Miller Harris, who put together a cute animation giving us just this advice for use with their Valentine’s Day limited edition candle. And who are we to argue with such wise words? A collaoration with artist Laura Quick, the candle comes with a range of transfers and so can be emblazoned with luscious lips, winking eyes and a cheeky ‘merçi’ among other options. Turn off the lights and breathe in the scent of gentle roses wrapped in the soft, juicy tang of blackcurrant and mandarin.
Miller Harris Rose Silence Candle £45
Buy it at Miller Harris
 

Sharing is caring, so they say. And with many über-cool brands now suggesting their scents are completely unisex anyway, what a great opportunity to branch out and try something completely new! With an incredible 18 fragrances to sniff in total, from Zadig & Voltaire‘s His and Hers explorations of modern gourmands to Creed‘s must-try classics and Shanghi Tang‘s mini discovery sets, you’re bound to find a new fragrant crush for you and your beloved. Or just indulge in the maxim that ‘charity’ begins at home and keep them all for yourself! We will not pass judgement (having done exactly that ourselves. Shhhh…)
Sharing Collection Discovery Box £15 for VIP Subscibers or £17.50 to everyone else
Buy it in our Shop
Written by Suzy Nightingale

JO LOVES keep the flame burning with customisable candles

What makes a thoughtful gift even more special? Customisation, of course.
Nothing says “I swear I didn’t just pick this randomly off a shelf at the last minute” like a gift that’s been personalised – it’s proof positive that actual genuine thought has gone in to the process!
And to get you ready this Valentines Day, JO LOVES have your back.
A beautifully fragranced candle is always a great choice for those who aren’t sure which scent a loved-one likes best or just because a gorgeously long-lasting haven of scent is always gratefully received. But with their name personally emblazoned across the front? Well, your gold star rating in The Good Books just went off the chart…
‘Surround yourself with the scent of white Norma Jean rose laced with subtle strands of peppered citrus and soft cedarwood. Fresh and elegant, this fragrance literally blooms as it floats through the air. Each Jo Loves Home Candle is accompanied by a silver and glass lid to keep the wax dust free, and beautifully presented within a luxurious gift box. Hand poured in England, each 185g candle burns for approximately 40 hours.’
If you’re not a V-Day type person, then why not use this opportunity to think ahead for Mother’s Day, a forthcoming birthday or even (we’ll whisper this in case we cause convulsions) next Christmas? Whatever the occasion, this exquisitely scented candle can be customised with a name from 20 January exclusively at the JO LOVES London boutique or online at their website.
JO LOVES Customised Candle
JO LOVES White Rose & Lemon Leaves Candle £65
Buy it exclusively at JO LOVES Boutique and joloves.com
Written by Suzy Nightingale

Scents of solace: five fragrances to love and Hygge

There are times when a hug from someone you love is not possible, when well-meaning words of kindness simply will not suffice. It is then we reach for other sources of comfort – a cosy blanket, a much-loved book, a favourite fragrance…
2016 has witnessed various outpourings of sadness as much-loved celebrities have passed away and world events have bemused, bewildered and terrified in turn. You’ve probably noticed the Danish and Norwegian word, ‘Hygge’, is everywhere – not easily translated, it basically invokes a feeling of cosiness, hunkering down and surrounding yourself with comforting, nurturing things. Those of us who treasure the power of perfume know only too well its ability to amplify or even alter our mood, so is it any wonder we may turn to fragrance when seeking solace from one thing or another?

Photo by Urbanara.co.uk
Photo by Urbanara.co.uk

In controlled tests, the smell of vanilla has been shown time and again to elicit a soothing response, with some positing the suggestion the scent links us to childhood memories of warm milk, soft puddings, sticky bags of bonbons or even suckling at the breast. Others point to studies showing the reduced ‘startle-reflex’ effect in animals, when a vanilla smell is dispersed during stressful situations – including those who aren’t naturally suckled – and suggesting something far more complex is at work than a foodie’s blissful reverie.
Our sense of smell is so deeply rooted in emotion and memory, that scientists are only just beginning to piece together a hazy map of understanding which neurones fire-up when certain scents are wafted beneath our nostrils, and why they elicit such intense responses…
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For full-on vanilla bean gently buffed by the honeyed piquancy of quince and dark trickle of Peru balsam, we suggest you indulge your inner-magpie with this gloriously glittery bottle of what is, basically, an extremely sexy custard. Or crème anglaise, to put it more chicly. Either way, its decadently delicious and as it’s a limited edition, you should stock up now for future emergencies.
Michel Kors Midnight Shimmer £53.10 for 50ml eau de parfum
Buy it at Boots
Lavender, too, has long been used to soothe more than skin irritations, and Shakespeare’s Ophelia citing ‘rosemary for remembrance’ has been proved very possibly correct, extensive tests revealing concentration and memory can be greatly increased when sniffing the essential oil while studying and then accurately recalling lessons learned.
31tldkmpol-_sy300_One of the first flowers distilled by founder Olivier Baussan, L’Occitane uses lavender sourced from farmers’ cooperatives in Haute-Provence. This aromatic tribute to their homeland is the softest way there is to soothe frazzled nerves. We recommend dabbing directly on the temples and breathing deeply…
L’Occitane Lavender Relaxing Roll-On £12 for 10ml Cologne
Buy it at uk.loccitane.com
It isn’t just sprigs of fresh herbs and pure oils, of course: a perfume of any kind can be a powerful spell, if not to banish the black dog then at least to stop it growling for a while – a fragrance foothold on the slippery slope of adversity. And incense as a perfume ingredient is on the rise once again, with contemporary perfumers not merely evoking the frankincense-infused pews of a church, but using it in more intriguing ways.
205-73060631-dr100mrpf_mFabrice Pellegrin blends bergamot and a bracing splash of petit grain before spiralling into a hint of mint that awakens the senses (without smelling like mouthwash, we are happy to report). The dreamy haze of incense, iris and vanilla drift us to a mellow place where fevered brows are soothed by cool hands and everything is alright.
Dear Rose Mentha Religiossa £155 for 100ml eau de parfum
Buy it at Selfridges
Is there a particular perfume that raises a smile as you picture a loved one – a single spray and they appear: a genie from a scent bottle? Perhaps you have a fragrance to bolster your confidence – one to wear at that tough meeting, a scent equivalent to shoulder pads, a perfectly tailored suit or backbone in a bottle?
narciso-rodriguez-eau-de-toilette-for-her-3423478836952-narciso
Unapolagetically flirtatious, this is a snuggly cashmere stole nonchalantly draped around bare shoulders – white peony and Bulgarian rose melding beautifully into a bouquet that’s distinctly on the naughtier side of floral. And here the base is enhanced with a vivacious vetiver, which we always find becalming, don’t you?
Narcisso Rodriguez £35 for 30ml eau de toilette
Buy it at The Perfume Shop
Whether your choice of scent finds you full to the brim with girlish glee or finding succour in sadness as you revel in the emotion and let it find its natural level – in trying times, those pretty potions can be invisible shields, comfort blankets, a whole panoply of anchors or escape routes, if you only know where to find them.
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A blissful blanket with a steely underbelly sounds like something of a misnomer, but this just seems to exude waves of smooth confidence. ‘You’ll want to wrap it around you, lose yourself in the depth of the moment and suspend time’, they say. With rose, vanilla, a fizzy violet-powdered cloud and base of benzoin, we couldn’t agree more.
Maison Francis Kurkdjin Oud Satin Mood £195 for 70ml eau de parfum
Buy it at House of Fraser
What are your favourite fragrances to spritz when the going gets tough? Do get in touch by Tweeting, posting a picture and tagging us on Instagram or e-mail us – we’d love to know!
Now then, altogether: let us spray…
Written by Suzy Nightingale

11 virtual Valentines to our perfumer pin-ups…

Yes, it’s THAT DAY, and while we eagerly await the better day that follows (happy half-price chocolate-box day, everyone!) we are pondering on the many ways in which scent can set our hearts a-flutter.

Of course we have incredibly strong emotional responses to fragrance – as has been proved by many scientific studies – and about which we are learning more all the time. It’s a fact: smelling something you adore lights up particular parts of the brain that little else can reach.

But it’s not just the perfumes themselves that we love: how about celebrating the fact that the once obscure ‘noses’, those who create the masterpieces we love, and the people who are so inspired by their passion for fragrance they go on to found a whole new house, have finally stepped into the limelight they so deserve?

There may still be some who, when they imagine a perfumer, picture them beavering away in ivory towers (or secret laboratories) – ancient, scented Methuselahs with mad-scientist hair and perhaps a long beard – aeons of scent wisdom etched into their care-worn features. Now, while some may indeed have more than a hint of the mad-scientist about them (naming no names), we are here to tell you that many noses (and indeed founders of the houses) today are stepping out from the labs so we can get to know all about them, not just their creations.

We don’t have the time or space to include all of our favourite perfumers and founders (how could you choose?) but here’s a little list of some of those remarkably talented people we’re sending our heartfelt love to this year…

9255203
Pierre Guillaume – When he was only 25, his first composition ‘Cozé’ was an immediate success, with esteemed New York Times fragrance critic Chandler Burr dubbing his creations “the coolest new European fragrances from a young French chemist”. Not a bad start, then, and after founding Parfumerie Generale  and Huitième Art Parfums, his scents are still causing great excitement.

PIERRE_PORTRAITMathilde LaurentUltra-cool with a no-nonsense rock ‘n’ roll style and yet seamlessly carrying on the tradition of translating the glamorous Cartier image into contemporary fragrances with timeless appeal, Mathilde is one of very few in-house perfumers, and also creates exquisite bespoke perfumes in their oppulent Parisian boutique. We admit to having a total girl-crush!

il-profumo-cartier-nasce-in-un-ambiente-senza-profumi-htmlThierry Wasser – All his predesessors were Guerlains, but his sheer talent shone through and Jean-Paul Guerlain himself appointed Wasser as the successor to the role of head nose for Guerlain – entrusting him with the top secret ‘Formula book’ passed down through generations of the family, and resting securely in his hands. Charmingly elegant, always with a twinkle in his eye, his knowledge and humour always seem in harmonious balance.

Thierry Wasser-GuerlainLyn Harris – Not content with setting up Miller Harris, Lyn has now gone back to her bespoke perfumery roots with Perfumer H – a jaw-dropping selection of scents that will change each season in the most stylish shop we’ve seen for ages. Laid-back, highly talented, she’s like the coolest girl at school you always wanted to be…

LHbyJakeCurtisDavid Frossard – Owner of niche perfume house, Frapin, he was previously export director for L’Artisan Parfumeur and Penhaligon’s before starting – Différent Latitudes – an alternative perfumery brand representing, distributing and communicating for 20 independent brands in over 50 countries. He also gives kickboxing classes, apparently. Sign us up!

davidfrossardCécile Zarokian – When your first ever professional fragrance creation is Amouage Epic Woman, you have a lot to live up to, but Cécile more than rose to the challenge – already creating over forty fragrances for various niche houses like Jovoy Paris, MDCI, Jacques Fath, Laboratorio Olfattivo, and the entire Château de Versailles scented candles collection. We’re always fascinated to see what she does next…

DSC_2235-700x465Ben Gorham – Intrigued by scent and memory after visiting his mother’s hometown in India and being passionately stirred by spices and incense, Ben graduated from art school but – following a chance meeting with perfumer Pierre Wulff – became convinced his furture lay in perfumery rather than the world of art alone. Founding BYREDO, the house is known for understated, refined, fragrances that appeal to all the senses.

ben-gorhamJulie Massé – Hailing from a Grasse family, once Julie graduated from perfumery school, she gained the remarkable opportunity to train with perfume legends like Christine Nagel and Pierre Bourdon, and is now principal perfumer at Shay & Blue. A young perfumer who delights in taking classic accords and weaving her own contemporary style in to each creation, she’s already developed her own unique nose’s scent signature.

nasi4_quadroCarlos Huber – Training as an architect, Carlos was inspired by his Mexico City roots and the diverse mixture of Aztec, Spanish Colonial, contemporary buildings and culture surrounding him. Creating luxury spaces and instillations with historical references for Polo Ralph Lauren, Carlos was increasingly drawn to his love of fragrance, eventually founding the house of Arquiste and wooing the noses of many fragrance aficionado around the world.

CarlosHuber
Written by Suzy Nightingale (with input from various members of The Perfume Society Team)

Nine virtual Valentines to our perfumer pin-ups…

Yes, it’s THAT DAY, and while we eagerly await the better day that follows (happy half-price chocolate-box day, everyone!) we are pondering on the many ways in which scent can set our hearts a-flutter.

Of course we have incredibly strong emotional responses to fragrance – as has been proved by many scientific studies – and about which we are learning more all the time. It’s a fact: smelling something you adore lights up particular parts of the brain that little else can reach.

But it’s not just the perfumes themselves that we love: how about celebrating the fact that the once obscure ‘noses’, those who create the masterpieces we love, and the people who are so inspired by their passion for fragrance they go on to found a whole new house, have finally stepped into the limelight they so deserve?

There may still be some who, when they imagine a perfumer, picture them beavering away in ivory towers (or secret laboratories) – ancient, scented Methuselahs with mad-scientist hair and perhaps a long beard – aeons of scent wisdom etched into their care-worn features. Now, while some may indeed have more than a hint of the mad-scientist about them (naming no names), we are here to tell you that many noses (and indeed founders of the houses) today are stepping out from the labs so we can get to know all about them, not just their creations.

We don’t have the time or space to include all of our favourite perfumers and founders (how could you choose?) but here’s a little list of some of those remarkably talented people we’re sending our heartfelt love to this year…

Pierre Guillaume – When he was only 25, his first composition ‘Cozé’ was an immediate success, with esteemed New York Times fragrance critic Chandler Burr dubbing his creations “the coolest new European fragrances from a young French chemist”. Not a bad start, then, and after founding Parfumerie Generale  and Huitième Art Parfums, his scents are still causing great excitement.

PIERRE_PORTRAITMathilde LaurentUltra-cool with a no-nonsense rock ‘n’ roll style and yet seamlessly carrying on the tradition of translating the glamorous Cartier image into contemporary fragrances with timeless appeal, Mathilde is one of very few in-house perfumers, and also creates exquisite bespoke perfumes in their oppulent Parisian boutique. We admit to having a total girl-crush!

il-profumo-cartier-nasce-in-un-ambiente-senza-profumi-htmlThierry Wasser – All his predesessors were Guerlains, but his sheer talent shone through and Jean-Paul Guerlain himself appointed Wasser as the successor to the role of head nose for Guerlain – entrusting him with the top secret ‘Formula book’ passed down through generations of the family, and resting securely in his hands. Charmingly elegant, always with a twinkle in his eye, his knowledge and humour always seem in harmonious balance.

Thierry Wasser-GuerlainLyn Harris – Not content with setting up Miller Harris, Lyn has now gone back to her bespoke perfumery roots with Perfumer H – a jaw-dropping selection of scents that will change each season in the most stylish shop we’ve seen for ages. Laid-back, highly talented, she’s like the coolest girl at school you always wanted to be…

LHbyJakeCurtisDavid Frossard – Owner of niche perfume house, Frapin, he was previously export director for L’Artisan Parfumeur and Penhaligon’s before starting – Différent Latitudes – an alternative perfumery brand representing, distributing and communicating for 20 independent brands in over 50 countries. He also gives kickboxing classes, apparently. Sign us up!

davidfrossardCécile Zarokian – When your first ever professional fragrance creation is Amouage Epic Woman, you have a lot to live up to, but Cécile more than rose to the challenge – already creating over forty fragrances for various niche houses like Jovoy Paris, MDCI, Jacques Fath, Laboratorio Olfattivo, and the entire Château de Versailles scented candles collection. We’re always fascinated to see what she does next…

DSC_2235-700x465Ben Gorham – Intrigued by scent and memory after visiting his mother’s hometown in India and being passionately stirred by spices and incense, Ben graduated from art school but – following a chance meeting with perfumer Pierre Wulff – became convinced his furture lay in perfumery rather than the world of art alone. Founding BYREDO, the house is known for understated, refined, fragrances that appeal to all the senses.

ben-gorhamJulie Massé – Hailing from a Grasse family, once Julie graduated from perfumery school, she gained the remarkable opportunity to train with perfume legends like Christine Nagel and Pierre Bourdon, and is now principal perfumer at Shay & Blue. A young perfumer who delights in taking classic accords and weaving her own contemporary style in to each creation, she’s already developed her own unique nose’s scent signature.

nasi4_quadroCarlos Huber – Training as an architect, Carlos was inspired by his Mexico City roots and the diverse mixture of Aztec, Spanish Colonial, contemporary buildings and culture surrounding him. Creating luxury spaces and instillations with historical references for Polo Ralph Lauren, Carlos was increasingly drawn to his love of fragrance, eventually founding the house of Arquiste and wooing the noses of many fragrance aficionado around the world.

CarlosHuber
Written by Suzy Nightingale (with input from various members of The Perfume Society Team)