When the words ‘luxury gelato’ and ‘Acqua di Parma’ are combined in an email’s subject line, you can be sure we’re clicking on that within a nanosecond – and of course we couldn’t wait to share the news with you…
At Harvey Nichols, a brand new pop-up space is being created in order to celebrate the launch of the Acqua di Parma La Collezione travel set. Surely one of the fragrance houses we most associate with summer, Acqua di Parma have gone full-steam ahead with the sunshine vibes by commissioning luxury gelato brand Snowflake to invent three unique flavours –Bergamotto di Calabria, Arancia di Capri & Fico di Amalfi – all of which have been inspired by their Blu Mediterraneo range of easy-breezy scents to see you through the sultriest of days in the city.
As if the ice-cream wasn’t enough of a draw, On 2nd & 8th June Acqua di Parma’s in-house artist will also be on hand for on-site bottle painting and personalisation, and customers will be offered complementary customisation of their bottle with any Blu Mediterraneo purchase. What’s more, all customers purchasing Blu Meditteraneo between 2nd & 8th June will receive a Majolica tile of their choice scented with their favourite fragrance.
We’re just in love with these beautifully evocative drawings by Michalis Christodoulou, also specially commissioned for their pop-up shop, and we don’t know about you, but we’ve definitely been inspired to hot-foot it down the Harvey Nichols to cool off in style…
Acqua di Parma La Collezione travel set: Bergamotto di Calabria, Arancia di Capri & Fico di Amalfi £99 for 3 x 30ml
Buy it at Harvey Nichols
Written by Suzy Nightingale