Can you re-set your mood and enhance wellness with scent? Scientists say… yes!
Because changing your fragrance for something fresher when the warmer weather (finally!) comes around is not only a way of reinvigorating your scent wardrobe, but a way to actively improve your mental wellbeing, says Alfredo Fontanini, MD, PhD:
‘Each perfume is associated with different recollections and experiences. As you form new memories, older ones and emotions tend to fade. When you try a new perfume, you are trying an odor that has no associations, so it gives you the possibility to make new ones and write new memories.’
According to the neuroscientist, who’s chair of the department of neurobiology and behavior at Stony Brook University, and a co-director of its Neurosciences Institute; using a completely new scent helps us mentally draw a line under past experiences and start afresh.
In an interview with Elle magazine, olfactory expert Dawn Goldworm agreed, and spoke of people using fragrance to provoke memories – something we know first hand so many of you have been doing during the pandemic. Says Dawn:
‘Later in life, when you smell something, you are brought back to a specific moment or event. You remember how you feel.’ And she gives the advice that now is a good time to re-access your scent collection (even deodorants, shampoos and shower gels). ‘If it makes you feel good, you keep it. If it doesn’t, you change it,’ she suggests.
It makes complete sense. Because when you take a deep breath and inhale aroma molecules, they’re detected by the olfactory receptors in your nose and immediately stimulate some of the deepest, oldest parts of the brain – in ways that we’re only just starting to understand.
‘This process produces nerve impulses which travel to the limbic system, the part of the brain which is most concerned with survival, instincts and emotions. It’s thought by scientists the activity of the nerve signal passing through this region causes mood change by altering brain chemistry,’ says Christina Salcedas, of Aromatherapy Associates London. Our ability to smell ‘…is a window into parts of the brain related to core functions, like pleasure, emotion, and memory,’ agrees Jayant Pinto, MD, author of the study, an otolaryngologist (try saying that three times!) and head and neck surgeon at University of Chicago Medicine.
It turns out reaching for a fresher (and new to you) fragrance is more than simply pleasurable – it’s genuinely good for your mental health and wellness. We can get on board with that…
If you’re looking for a whole new summer scent wardrobe, the Seasonal Scent Subscription Box for Summer is your effortless, ready-curated collection. Lighter, brighter, filled with sunshine and allowing you to ‘travel with your nose’, these scents offer a chance to revel in the bliss of luminescent, uplifting fragrances.
If you already love a particular perfume but want to explore more, try our genius Fragrance Finder: simply type in the name and it’ll offer SIX new scent suggestions for you to try.
If you’re looking for something completely different, delve into one of our Discovery Boxesto find niche, luxury and new names.
It really doesn’t matter where you choose to begin – wiping the slate clean and starting afresh with a new scent for summer is one of the best (and easiest!) ways to re-set your mood and focus on wellness through fragrance…
In this time of unprecedented stress, seeking calm or a way to boost our energy levels has become more than a moment of ‘me time’ – it’s absolutely vital to our wellbeing. Focusing on your sense of smell helps control your breathing and forces your mind to concentrate on something lovely for a change.
Our sense of smell is directly linked to our limbic system, which stores memories and emotions, so using scent to uplift, unwind or soothe is a brilliant way of dealing with anxiety. Taking time to care for yourself should not be a luxury – it helps you face the day feeling revived and ready to go.
Experiencing ‘newness’ is something everyone has been severely lacking of late, but using a fragrance or scented product and fragrancing your home can transport you somewhere lovely, and change your mood in an instant.
Here’s how to ward off an anxiety attack or lift your spirits with scent:
Take a few minutes to spray a fragrance on a blotter or thick piece of paper.
Close your eyes while smelling it and see where it takes you. Don’t try to guess all the notes (it’s almost impossible unless you’re a trained perfumer!) instead, let your imagination run wild…
If this fragrance was a place, where would it be?
Think about texture as you smell. Can you say what type of fabric it would be? Heavy velvet, soft suede, crisp cotton… or something else?
What occasion does the scent bring to mind, and who else would be there? Allow yourself to picture the people you’re missing and imagine yourself laughing with them, hugging them again!
Music and fragrance are closely linked, so what type of melody would be playing, and which instruments does the scent remind you of?
It can be difficult, at first, to think of the answers, but whatever you imagine or feel is the right answer, for you. Scent is incredibly personal, so the more you practice this technique of ‘deep smelling’, the more in-tune with your sense of smell and how it connects to your memories and emotions you will be.
This is how perfumers train – often having to commit several thousand smells to memory, so they know how to recall them and can evoke particular moods in their compositions. If you’d like to try this so-soothing technique and experience some spa-like serenity, we’ve chosen some scents that help you turn your home into a Scented Retreat.
Filled with specially curated scent samples, the entire collection of La Montaña home fragrances (which perfectly echo their matching candles, if you’ve ever wanted to try those), and sensory beauty treats, including 100ml bottle of Molton Brown Bath & Shower gel – TheScented Retreat Discovery Boxallows you to relax in style at home. Here’s how…
Scents of Calm:
Anima Vinci Sesame Chan
Embracing the skin with ethereal light, the warmth of ginger slowly simmers to a haze of dry nuttiness – a cocooning, Cologne-esque experience, yet one that feels immediately comforting, at the same time.
Based on sweet yet smoky notes of patchouli and vanilla, this one wraps itself around you, swathing you in softness on a soothing heart of lavender and tobacco for a truly sophisticated finish that lasts all day and into the night.
Botanics Pure Essential Lavender Oil
Lavender has been shown to improve mood – add a few drops to a bath, humidifier, or for use for massage This essential oil from Botanics is bursting with all the wellness benefits of this herbaceous plant.
ånd fragrance Måd
Sustainably sourced naked vanilla in all its raw beauty is blended with violet, blackcurrant, ylang ylang, jasmine and grounding vetiver for a scent that’s like a warm hug in a bottle.
Ecooking Day Cream
This hydrating cream is formulated with 100% organic oils that are combined with the highest quality natural peptides and vitamins, specifically hyadisine, which mimics hyaluronic acid, and trylagen, to support collagen production.
La Montaña Siesta
This home scent evokes the sweet scent of neroli, rose and herbs on the warm breeze mingled with woods and resins to send you off into the most sublime sun-dappled slumber. Heaven.
La Montaña Alfredo’s Cafe
The scent of sleepy village awakening, all sun-soaked light, fresh citruses, black coffee and the incense-y smell of the church drifting through the air. Spritz your room to recall the gentle excitement of a day exploring on holiday.
La Montaña Fig Grove
Think of a green fig’s freshness, soothing musky wood enhancing earthy, bark-like qualities, with the warmth of white flowers and a little powdery piquancy from hyacinth. This is lazy, hazy, hotter-than-hot days to scent your home.
La Montaña Galán de Noche
Few smells are more seductive than that of night-blooming jasmine, the hypnotic radiance synonymous with late nights in balmy climes and the mystery of flowers that shine their brightest once the sun goes down.
La Montaña Three Kings
Spiritual contemplation for your home – a spritz of pine, woods, frankincense and myrrh with a little Balearic twist. Sweet almond nougat and a dash of brandy give a flash of brightness and warmth that, somehow, is so very Spanish.
La Montaña Sacred Roses
Combined with sweet neroli, crisply green narcissus and geranium, and dreamy lavender, spritz your bedroom (or boudoir) to float away on a bed of velvety rose petals, warm cedar and ripened, fruity davana oil. Sumptuous!
Scents to Uplift:
Histoire de Parfum 1899
Peppy, cocktail-like notes open with unbridled optimism, fizzing with a Champagne-esque effervescence as they dance off the skin. The sweetened, powdery heart then sparkles with unbridled joy.
Shay and Blue Mermaid Kisses
The light, watery honeydew melon note that first greets you is pure aquatic-juicy joy; it is holiday cocktails on the shoreline at sunset, looking out to an endless horizon and all its possibilities.
Molton Brown Orange & Bergamot Bath & Shower Gel
Zesty orange kicks off an uplifting sensory experience, heightened by mouth-watering mandarin and and gloriously sunny neroli notes that transport us to citrus groves in Seville.
Exfo-Lite Stimulating Salts For Legs
Packed with diuretic, detoxifying Himalayan pink crystals and sea salt, formulated not only to smooth the skin but to encourage better blood flow to our often-neglected lower-limbs (getting ready to bare again!)
Benamôr Alantoìne Hand Cream
The classic outdoors-y citrus scent turns a much-needed (several times) daily hand-soothing ritual into a moment of uplifting contemplation. Breathe deeply and inhale as the Portuguese beauty hero sm oothes and protects your skin barrier.
La Montaña First Light
In the morning, fill your room with the luminosity of a sun-filled new dawn, captured with wild fennel and orange, supported by energising mountain pepper, warm amber-y notes of rockrose and aromatic rosemary.
La Montaña Cloudburst
That moment when the sun breaks through the clouds in perfect shafts of light; all the scents of a herb garden, a citrus grove zinging to life against the backdrop of a mountain steaming in the sun, releasing wild, mineral-like vapours.
La Montaña Winter Oranges
One of their best-selling home fragrances, the orange here is both uplifting – a memory of high summer, devoured while juciy or adorning glasses – and calming, grounded here in aromatic spices that smoulder as they warm the soul.
You can practically feel your blood-pressure drop as you watch these short but so-exquisite flower-filled films on Instagram – but can looking at pretty pictures of nature ACTUALLY (scientifically, not merely anecdotally) lower your stress levels? Apparently so…
A dear friend of mine recently posted on Facebook to say she’d been suffering panic attacks, but that watching these films had really helped her relax, to focus on something lovely for a while and just help her to breathe out again.
I’d been feeling similarly wobbly, to tell the truth, so immediately clicked and scrolled, and actually found myself sighing out-loud with how beautiful they are.
Available to watch on Li Ziqi’s Instagram, the IGTV films follow her adventures as she strolles through flower-filled meadows, picking blossoms to cook with, to arrange into stunning, so-simple floral arrangements, and even make her own floral hydrolates with a copper still in her garden. A Chinese food and country-life vlogger from Pingwu in Mianyang, Sichuan, Li has become something of an Internet celebrity within China, and is fast gaining popularity around the world as stressed-out viewers tune in to drop out for a while.
And oh! That garden! Filled with rambling roses, herbs and vegetables of all description, kittens and puppies frolic and her grandmother chuckles in what are almost overwhelmingly charming and bucolic scenes, as Li Ziqi wanders further into the forest and welcomes spring by picking magnolia flowers, celebrates ‘peach blossom day’ and makes all manner of utterly delicious (and sometimes bewildering, if you don’t happen to be familiar with them) floral-themed dishes.
Satisfyingly, every single part of the plants seems to be used, in meals, for homemade fabric dyes or in glorious floral arrangements in huge vases. There’s something very ASMR about it all – Auto Sensory Meridian Response: a tingling, relaxing sensation some people feel while watching or listening to pleasing audio – with the wind rustling the rose bushes as she meticulously chops and prepares the food, windchimes tinkling in the background.
If you’re stuck indoors and feel trapped, as I do (self-isolating while looking after two elderly, at-risk parents) watching these short films feels almost as good as running through the forests in gauzy gowns yourself… And you know, the calm that washes over you isn’t just make-believe. Scientists have proved that even just looking at pictures of trees and greenery for a few minutes a day can actually help reduce stress and depression.
Dubious? Have a read of this fascinating article in Psychology Today, which asserts that ‘the sight of trees allows the parasympathetic nervous system to gain an edge, calming the entire body and making us more relaxed. That’s a good thing given how many of us live in concrete, urban environments. A recent NIH study  found that in urban surroundings, “contact with real or simulated green settings as opposed to [manmade] settings has positive effects on mood, self-esteem and self-reported feelings of stress and depression.” The Japanese have longed practiced Shirin-yoku, taking in the forest atmosphere or “forest bathing,” to alleviate stress, aggression, fatigue, and feelings of depression.’
So there you have it: if we can’t find freedom for now, or if you don’t have access to a garden of your own (let alone a flower-filled forest to frolic in), you can at least tune in and switch down your stress levels awhile.
Wishing you safe and well, until we meet again fragrant friends…
Insomnia can strike at any time, and stressed-out sufferers are increasingly turning to ‘sleep apps’ of various kinds to try and catch a few zzzzzzs. Now, Stephen Fry is offering to tell you a bedtime story, gently soothing you to sleep… and all within 24 minutes, apparently.
Few celebrities attain ‘national treasure’ status, but Fry is certainly one of them – famed for his dulcet tones, quick-wit, writing and acting abilities. Now he’s putting that sonorous voice to work by narrating a bedtime story for a sleep app called Calm. Themed around the lavender fields of Provence, the story for adults, called ‘Blue Gold‘ [ scroll down to listen an extract] invites listeners to close their eyes and imagine the purple-hued flowers in all their glory, guiding you through their cultivation and distillation techniques while describing the golden sunlight and snow-capped mountains beyond…
Makers of the app at Calm say: ‘We challenge anyone to stay awake for all 24 minutes of this sleep-inducing masterpiece by Stephen Fry.’
Just in case the sound of Stephen Fry’s voice wasn’t enough to lull you, the makers also produce a Sleep Mist you can purchase online and spritz to take you even deeper into those lavender fields. Described as a ‘natural elixir of lavender, frankincense, chamomile and clary sage essential oils’, Calm hope the spray will ‘transform your pillow and create a relaxing environment for sleep.’
The story by Stephen Fry is free, along with several others to choose from, with further stories available to download from their website. Listen to an extract below, and get set to feel calmer already…
We’ve all made a few dodgy purchases in the past, pushed for time and yet wanting that instant feel-good hit of ‘retail therapy’. And we’re not alone – according to research undertaken by Fenwick Bracknell, ‘…nearly half of British consumers admit they have made unconsidered purchases because they are always in a rush.’
47% of UK shoppers admit they have bought unconsidered purchases, and nearly a quarter (24 per cent) doing so because they rushed their shopping experience during their lunch break
52% of British consumers have regretted a purchase they’ve bought without trying it on in store
But how to solve the dilemma of desperately wanting to purchase *something* to cheer yourself up, but not wanting to make a heinous mistake? Well, to soothe the stresses and calm the nerves of their shoppers (and to celebrate the launch of its latest store) Fenwick Bracknell has launched a brand new limited edition perfume, Quiescent, the fragrance being given away to customers visiting the store.
Developed using the principles of aromachology, Francois Robert, Master Perfumer at The Perfume Studio, explains that, ‘Modern-day life is stressful so we wanted to create a calming product which can be easily incorporated into the everyday beauty routine. Fenwick Quiescent does just that. The careful balance of headier notes of sandalwood and cedarwood with the delicate florals of jasmine delivers a truly mind-altering scent which has a tangible effect on the wearer.’
Fenwick say it’s ‘the perfect daytime scent for any shopper,’ because ‘the carefully curated range of oils not only trigger the olfactory system, but also the nervous system.’ Mandarin is renowned for its uplifting and calming effects, while cedarwood contains the highest amount of sesquiterpenes – a hydrocarbon group found in essential oils – which seem to stimulate the brain’s limbic system and apparently help to elevate mood and relaxation.
‘With over half of shoppers admitting they’ve regretted purchasing an item of clothing because they didn’t try it on in store and a third wishing that the changing rooms were generally a more pleasant experience, Fenwick Bracknell is also transforming some of its changing rooms into The Aromachology Rooms.’
Throughout September, a selection of the changing rooms in the store will be infused with the Quiescent fragrance, while the walls will be adorned with relaxing images of the British countryside and ambient sounds piped in to complete the spree-calming experience.
For those of you not able to visit the Bracknell branch, we spoke to perfumer Ben Janousek, who helped develop the fragrance, about ways we can can apply the principles of Aromachology to our everyday lives – finding scents that calm us most effectively…
‘Start with the basics; heighten your sense of smell, which you can do by exercising your senses; make an effort to keep smelling and tasting new things, from the ‘every-day’ scents of washing up liquid or toast – to flowers in the market or spices cooking in a local restaurant – let your sense of smell lead you to new experiences.’
‘Scents, as well as perfumes, can have many layers and textures. Think about your favourites, look for new ones and question why you like them. Does a certain scent trigger a hidden memory? How does it make you feel? For example, the smell of freshly cut grass can trigger a sense of nostalgia in many people as it reminds them of their favourite childhood summer holidays.’
‘Your Limbic System (the set of brain structures largely responsible for your emotion and memory) is key to Aromachology, and there’s lots of things you can do to help try and keep this healthy. Practice deep breathing, try visualisations or guided imagery, writing or diary keeping, and trying alternative practices such as mindfulness, therapy, meditation…and of course, exercise.’
‘Work out which scents to use in your life. There is evidence that certain essential oils, when inhaled, are absorbed into the bloodstream and then trigger the Hippocampus (the part of the brain responsible for memory). Lavender has been shown to reduce stress, mandarin to uplift and improve your overall mood, frankincense for sensuality and confidence, and peppermint essential oil to improve focus.’
‘Memories; you can apply the principles of Aromachology to bring positive memories and wellbeing – and also to creating new ones. For example, smelling rosemary stimulates your Hippocampus and could increase the intensity of your memories. If you’re going on a big trip, think about investing in a new scent – it will forever bring the back memories or glimpses from this time. You can also apply this to starting a new job or fresh start – find a scent which makes you feel fierce!’
These are all techniques we teach and explain in more detail at our How To Improve Your Sense of Smell Workshops, so why not check when the latest one near you is happening and get your nose in the know…?
Written by Suzy Nightingale
There are times when a hug from someone you love is not possible, when well-meaning words of kindness simply will not suffice. It is then we reach for other sources of comfort – a cosy blanket, a much-loved book, a favourite fragrance…
2016 has witnessed various outpourings of sadness as much-loved celebrities have passed away and world events have bemused, bewildered and terrified in turn. You’ve probably noticed the Danish and Norwegian word, ‘Hygge’, is everywhere – not easily translated, it basically invokes a feeling of cosiness, hunkering down and surrounding yourself with comforting, nurturing things. Those of us who treasure the power of perfume know only too well its ability to amplify or even alter our mood, so is it any wonder we may turn to fragrance when seeking solace from one thing or another?
In controlled tests, the smell of vanilla has been shown time and again to elicit a soothing response, with some positing the suggestion the scent links us to childhood memories of warm milk, soft puddings, sticky bags of bonbons or even suckling at the breast. Others point to studies showing the reduced ‘startle-reflex’ effect in animals, when a vanilla smell is dispersed during stressful situations – including those who aren’t naturally suckled – and suggesting something far more complex is at work than a foodie’s blissful reverie.
Our sense of smell is so deeply rooted in emotion and memory, that scientists are only just beginning to piece together a hazy map of understanding which neurones fire-up when certain scents are wafted beneath our nostrils, and why they elicit such intense responses…
For full-on vanilla bean gently buffed by the honeyed piquancy of quince and dark trickle of Peru balsam, we suggest you indulge your inner-magpie with this gloriously glittery bottle of what is, basically, an extremely sexy custard. Or crème anglaise, to put it more chicly. Either way, its decadently delicious and as it’s a limited edition, you should stock up now for future emergencies. Michel Kors Midnight Shimmer £53.10 for 50ml eau de parfum
Buy it at Boots
Lavender, too, has long been used to soothe more than skin irritations, and Shakespeare’s Ophelia citing ‘rosemary for remembrance’ has been proved very possibly correct, extensive tests revealing concentration and memory can be greatly increased when sniffing the essential oil while studying and then accurately recalling lessons learned.
One of the first flowers distilled by founder Olivier Baussan, L’Occitane uses lavender sourced from farmers’ cooperatives in Haute-Provence. This aromatic tribute to their homeland is the softest way there is to soothe frazzled nerves. We recommend dabbing directly on the temples and breathing deeply… L’Occitane Lavender Relaxing Roll-On £12 for 10ml Cologne
Buy it at uk.loccitane.com
It isn’t just sprigs of fresh herbs and pure oils, of course: a perfume of any kind can be a powerful spell, if not to banish the black dog then at least to stop it growling for a while – a fragrance foothold on the slippery slope of adversity. And incense as a perfume ingredient is on the rise once again, with contemporary perfumers not merely evoking the frankincense-infused pews of a church, but using it in more intriguing ways.
Fabrice Pellegrin blends bergamot and a bracing splash of petit grain before spiralling into a hint of mint that awakens the senses (without smelling like mouthwash, we are happy to report). The dreamy haze of incense, iris and vanilla drift us to a mellow place where fevered brows are soothed by cool hands and everything is alright. Dear Rose Mentha Religiossa £155 for 100ml eau de parfum
Buy it at Selfridges
Is there a particular perfume that raises a smile as you picture a loved one – a single spray and they appear: a genie from a scent bottle? Perhaps you have a fragrance to bolster your confidence – one to wear at that tough meeting, a scent equivalent to shoulder pads, a perfectly tailored suit or backbone in a bottle?
Unapolagetically flirtatious, this is a snuggly cashmere stole nonchalantly draped around bare shoulders – white peony and Bulgarian rose melding beautifully into a bouquet that’s distinctly on the naughtier side of floral. And here the base is enhanced with a vivacious vetiver, which we always find becalming, don’t you? Narcisso Rodriguez £35 for 30ml eau de toilette
Buy it at The Perfume Shop
Whether your choice of scent finds you full to the brim with girlish glee or finding succour in sadness as you revel in the emotion and let it find its natural level – in trying times, those pretty potions can be invisible shields, comfort blankets, a whole panoply of anchors or escape routes, if you only know where to find them.
A blissful blanket with a steely underbelly sounds like something of a misnomer, but this just seems to exude waves of smooth confidence. ‘You’ll want to wrap it around you, lose yourself in the depth of the moment and suspend time’, they say. With rose, vanilla, a fizzy violet-powdered cloud and base of benzoin, we couldn’t agree more. Maison Francis Kurkdjin Oud Satin Mood £195 for 70ml eau de parfum
Buy it at House of Fraser
What are your favourite fragrances to spritz when the going gets tough? Do get in touch by Tweeting, posting a picture and tagging us on Instagram or e-mail us – we’d love to know!
Now then, altogether: let us spray…
Written by Suzy Nightingale
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