#StayHome with Acqua di Parma: donating 100% of online revenue to charity

Acqua di Parma are launching a #StayHome charity campaign to support the fight against COVID-19. Throughout the month of April, 100% of e-commerce revenues generated by sales of the Home Collection, Barbiere and Personal Care products will be donated to support initiatives against the corona crisis.

In these stressful and uncertain times, how heartening it has been to see brands, both big and small, stepping up to provide support, making hand-santisisers, donating products and now, with Acqua di Parma’s #StayHome campaign donating an incredible 100% of their online profits to help their home country, which has been hit so hard by this pandemic.

 

 

Laura Burdese, CEO of Acqua di Parma comments that, ‘In these difficult times of suffering and strife that grip Italy so severely, it is natural and right for Acqua di Parma to make a strong gesture of solidarity. With the #StayHome campaign, we can do our part and demonstrate the love that the Maison has for our mother country.’

Explaining further why this campaign was so important to them, Laura continues: ‘Our solidarity campaign is a way to provide tangible support, be it emotional or economic, to Italy in this time of need so that in dealing with this emergency, we can preserve what we love most about our country: Italian art, nature and culture will continue to be given and shared across the globe’

 

 

Acqua di Parma invite you to help support this campaign by sharing social media posts – perhaps of cosy, scented spaces you have created? – and tagging @acquadiparma_official and #StayHome. What’s more, during this time, all Acqua di Parma online orders have FREE delivery, so even more excuse to indulge, delight and comfort yourself with scent at home…

By Suzy Nightingale

Car scents keep drivers alert and reduce accidents, study shows

New research shows car scents could even play a role in keeping drivers alert and preventing accidents…
Anyone who’s stepped into an Uber with a particularly pungent smell – either thanks to the novelty-shaped air freshener dangling from the mirror, or perhaps the previous occupant’s on-the-go lunch or personal hygiene regime – will be aware how imporant car smells can be: for passenger and driver alike. Now, a new study shows those car scents could, in fact, help save lives.
Experts at the University of Sussex exposed drivers during the test to rose, lemon, and civet – measuring their responses to each. The experiment was performed in a simulated driving rig, with scientists having connected a spraying device to the center of the steering wheel, which released a fragrance when the test vehicle approached any danger, such as an unpredictable driver on the road, or cyclist ahead of them.

 

Apparently, the study revealed that a waft of rose reduced simulated car crashes by an incredible 64 percent, and the musky smell of civet was also found to reduce the number of accidents, this time by 46 percent. All in-car scents can help keep drivers alert to dangers around them, but these two proved the most effective by far – something to keep in mind when choosing your next car-diffusing fragrance, perhaps?

Luckily, when reaching for a scent to keep your car fresh (and your senses awake) times have moved on from the inevitable traffic-light and tree-shaped mirror swingers – now fine fragrance brands have produced fabulous looking diffusers that more resemble ornaments than functional items: you’ll definitely want to keep these on display and topped-up with your favourite fragrances…

The Un Air de Diptyque car diffuser looks resembles an Art Deco radio, using an innovative system of cold diffusion to waft your chosen fragrance. Simply attach to the car ventilation to diffuse one of seven iconic scents: Baies, Ambre, Figuier, Roses, Orange Blossom, Ginger and 34.

Un Air de Diptyque £45 – cartridges sold separately.

Looking for all the world like heirloom pocket watches, these stunningly engineered diffusers have interchangeable scents to be paired with the pomanders and mood (and journey) dictates. ‘Along the Plain of Castelluccio’ whisks you ‘Alongside a mosaic of flowering ochre, violet and vermilion, no Grand Tourer of Italy can remain immune to the bouquet of cypress and spring meadow lavender that rises up from the roadside…’

Charabanc Luxury Car Fragrance £145

DS & Durga now create niche fragrances for your travels – Big Sur After Rain incites freshness with ‘rain water in eucalyptus groves off Highway 1,’ Portable Fireplace invites cosy, homely vibes with birch tar, cedar and pine, while Holy Ficus invokes ‘the revered fig tree of Siddhartha’ with cardamom, fig and saffron. Each fragranced card comes in a scratch-and-sniff envelope, so feel free to scent your luggage, wardrobe and life in general.

DS & Durga Auto $10

Life is a journey, enjoy the ride with this car perfume based on the energising scent of sweet orange and cedarwood. The fragrance lasts up to 6-8 weeks and is activated by the air flow from your car’s fan. The car perfume comes with a stylish wooden holder that can be reused when you purchase a perfume refill.

Rituals Life is a Journey Car Perfume, now £10

 By Suzy Nightingale

Cire Trudon La Promeneuse – a scented lantern with divine wax cameos…

La Promeneuse by Cire Trudon is a brand new way to diffuse fragrance in the home – or even outside – and has to be one of the most stylish (and innovative) decorative objects for this purpose we have seen for quite some time.

A lantern designed by artist Pauline Deltour, La Promeneuse features the key style points Cire Trudon are famed for – grooved antique green glass, vintage gold colour brass, intricate wax cameos scented with eight of the house’s best-selling candle fragrances and a specially designed tea-light that sits, perfectly poised, on a porcelain base.

The scented cameos are quite unique – and although it almost feels like a sin to melt something so beautiful (they really do look just like carved cameo brooches) the way they fill the room with fragrance soon puts any such doubts to rest…

CireTrudonCameoPlacing the cameo onto a specially made brass ‘spoon’ that rests atop the ceramic dish, the glass cylinder is then lifted to revel the tea-light within. Once lit and the glass replaced, the cameo begins to gently warm and finally melt into a pool of molten, scented wax. We particularly like the fact that although the burn time of the wax cameo and the tea-light beneath is approximately eight hours – you can halt the process at any time, so choose to burn for ten minutes, an hour or the full amount – it’s entirely up to you. Perfect for those times you want a quick hit of scent and not commit to a longer candle burning session.

The burn times of the cameo and tea-light has been synchronised so that you never have to guess how long you have left – once the candle has extinguished itself, you know it’s time to change the cameo, and they’ve even made that a doddle: simply wait for the remaining wax to solidify, and lift the brass ‘spoon’ once more, and the whole thing will lift out, leaving a clean dish to fill with the next fragranced cameo. The initial purchase of the lantern comes with everything you need to get started, and is beautifully packaged (of course) in a Cire Trudon box.

The design of the lantern is both contemporary, with its clean lines and modern textures – and yet has that hint of history present in the deep library-esque colours and the vintage look of the cameos themselves. Because of the tea-light being protected by the glass, La Promeneuse can be taken outside, too – we’re already imagining sitting outside as the lighter Spring evenings drift into the hazy warmth of Summer, sipping a glass of wine and breathing in the scent of slowly melting cameos as we watch the flickering flame…

base_01_promeneuse_1600x1600Cire Trudon La Promeneuse £250
Buy in store it at John Lewis

Written by Suzy Nightingale

Love the scent of your haircare? Here’s TIGI Hair Reborn, in diffuser form

As fragrance aficionados, we love it when beauty products – from skincare to haircare – have a beautiful fragrance. Be it a subtle dash of flora or a full-blown hit of heady goodness, scent adds a sensuous element to the whole experience.

A firm favourite in the office is the TIGI Hair Reborn collection, which infuses two scent compositions into its styling products: Journey of Resurgence, a blend of honeysuckle, lily of the valley, vanilla, soft musk, water mint and orchid and Style Treats, which layers notes of coco flower and amber. Both of which smell incredible, by the way.

So we were pretty excited to hear that for Christmas, with every purchase of two TIGI Hair Reborn products, you will be able to infuse your home with the scent of Style Treats via a delicately-fragranced diffuser, as TIGI’s gift to you.

Aveda Shampure‘s popularity inspired the brand to grow that into a body range – but this is the first time haircare’s made the leap to the home fragrance front.

Available at select Hair Reborn salons – to find your nearest salon visit www.tigihairreborn.com

Written by Alice Jones