edeniste Perfumes + Neuroscience = Wellness You Can Wear

We’re always looking for proven research to back up the claims of ‘relaxing’ or ‘energising’ scent claims, so how thrilled we were to discover that edentiste eaux de parfums and signature Lifeboost fragrances truly are ‘wellness you can wear’…

For edeniste, ‘the link between scent and mood has long been known and talked about, but never been scientifically proven when it comes to perfume. Now for the first time, the worlds of cutting-edge olfactory neuroscience and classic fine fragrance are brought together’ – so you can discover your own perfumed possibilities, and get to use your scent as more than merely smelling wonderful, but as a kind of toolkit that contains something for every mood or way you need to feel that day…

Do you need to sleep better, boost your energy levels and want to feel happier (all while being beautifully scented, of course)? I mean really – who doesn’t need all of these things? And sometimes several of them all on the same day?! Well, certainly we’ve never seen our Co-Founder Lorna McKay more excited than when she returned from a press launch of edentiste.

 

 

Literally bouncing up and down as she recounted her meeting with the visionary founder, Audrey Semeraro, in the words of the brand, they are ‘Blending the science of emotion and the art of perfumery,’ while for Audrey, it’s about ‘redefining the mission of the perfume industry with the first generation of active wellbeing fine fragrances…’

 

 

 

Each edeniste fragrance has been ‘charged with active molecules clinically proven to boost our mood and elevate our emotions.’ And when they say proven, they mean it. The wellbeing effects of these fragrances haven’t been left to hearsay, as with so many other aromatherapeutic type perfumes, oils and unguents available – the edensite scents have been tested by neuroscientists, literally showing which parts of our brains light up when we positively respond to the perfumes.

But it’s been a long journey to get to this place of perfumed possibilities, and it involved challenging the entire fragrance industry itself. You can read all about the birth of this fascinating fragrance house, in our page dedicated to the edeniste story; but now that we have the full-size bottles available, let’s dive in to the scents themselves…

The edeniste collection encompasses the most divine eaux de parfum and Lifeboost® essences – think of these as olfactive wellness juices to boost energy levels, happiness or even allowing you to drift off to sleep surrounded by the most gloriously soothing scent – the edentiste collection contains ‘the highest-level olfactive neuroscience, combined with the highest level in fine fragrance.’ You can choose to layer the eau de parfum with a Lifeboost® or wear them alone – let your feelings and needs guide you to the right fragrances for each day…

 

Dream Lifeboost® £68 for 30ml eau de parfum

‘A soothing aromatic herbal musk. The warm-skin facets of Spanish labdanum essence, wrapped in an overdose of feather-soft white musks, fosters peaceful dreams. Open yourself up to a pure, soothing vision of the world that surrounds you and let go.’

edeniste Energy Lifeboost® £68 for 30ml eau de parfum

‘A reviving musky woody citrus. A refreshing splash of citruses from Italy, infused with the energizing essences of peppery bergamot and regenerative grapefruit, boosted with zingy ginger absolute from Ethiopia. As bright and empowering as a tall dewy glass of freshly squeezed juice. Get up and glow.’

 

edentiste Happiness Lifeboost® £68 for 30ml eau de parfum

‘A joyful woody fruity floral. A sparkling essence built around an exotic mango accord spiked with juicy, colorful notes of raspberry and watermelon, on a base of pure Virginian cedarwood essence. Surrender to the exhilarating beat of its fizzy tropical delight. Feel the bliss.’

edeniste Relax Lifeboost® £68 for 30ml eau de parfum

‘A mellow solar white floral. A solar Madagascan ylang-ylang essence matched with a creamy monoi note – the name means “sacred oil” in Tahiti –, wrapped in pure jasmine sambac absolute from India and relaxing Madagascan vanilla absolute. Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’

 

edeniste Seduction Lifeboost® £68 for 30ml eau de parfum

‘A sensual amber floral musk. Free your mind with the essence of seduction in a timeless floral elixir enriched with addictive musky notes. A hyper-sensual aldehydic blend with a glamorous vintage vibe and hint of animal magnetism that will mellow your mood and ignite your sensual power. Let yourself glow.’

 

edeniste Wellbeing Lifeboost® £68 for 30ml eau de parfum

‘An uplifting spicy green floral. A confidence booster with zingy Ethiopian ginger absolute and crisp pink peppercorn absolute from La Réunion. The quintessence of easygoing wellbeing, captured in a luminous accord of fresh spices and green notes enhanced by two of the most precious ingredients in perfumery: Indian jasmine absolute and iris concrete from China. Dive deep into your inner self, feel its uplifting sense of comfort. You’re golden.’

edeniste Jasmin Cruel £130 for 100ml eau de parfum (30ml also available)

‘A caressing solar white floral. We call it cruel, but that’s just because once you wrap yourself in its radiant creaminess, you’ll find it hard to do without it. This is an exuberant bouquet of white flowers at their most sensuous. Indian jasmine absolute is the star here, but Aurélien Guichard brings out its lushness with a glamorous, luscious, coconutty tuberose, underlined with milky sandalwood. Honeyed Tunisian orange blossom absolute infuses the blend with solar energy. Pair with any Lifeboost active and bask in the light.’

edeniste Neroli Sensuel £130 for 100ml eau de parfum (30ml also available)

‘A tender white floral. It’s the name given to the essential oil drawn from orange blossom (here, a glorious extract from Tunisia). It’s also the tender heart of the colognes so beloved by the French from early childhood… Neroli is a uniquely luminous floral essence, capturing the sun-kissed scent-scape of the Mediterranean in its pure white petals. Aurélien Guichard underlines it with zesty green petitgrain, fleshes out its cologne-like vibe with tender notes of crystalline pear and juicy white peach and wraps it in a clean musky aura. Pair with any Lifeboost active and be radiant.’

 

edeniste Rose Délice £130 for 100ml eau de parfum

‘A delightful fruity floral. This is rose, with a smile. Vibrant, colourful, flirtatious, the Queen of Flowers is showcased here with two rich natural extracts. Bulgarian rose essence brings its glorious radiance, refreshed by a sun-kissed splash of sparkling mandarin from Italy. French May rose absolute from Grasse – the rarest and most precious – adds its opulent sensuality. Notes of red berries, naturally present in some varieties of roses, tinge the vivid bouquet with playfulness. A velvety drydown of vanilla and musk wed scent to skin… Pair with any Lifeboost active and feel the delight.’

edeniste Rose Fatale £130 for 100ml eau de parfum (30ml also available)

‘A regal ambery woody rose. Rose and oud may well be the most iconic accord in Arabic perfumery: a match made in scented Eden. Aurélien Guichard retells their mystical tales with a French touch, pairing rich, carnal, almost jammy rose essence from Bulgaria with a quality of oud distilled to brings out the precious resin’s most elegant facets. Another favorite partner of rose, patchouli essence from Indonesia, spiked with cool nutmeg, bolsters the blend’s rich texture. The skin-soft leather facets of Spanish cistus labdanum absolute shed their ambery light. It’s the ultimate in self-care. Pair with any Lifeboost active and let your feelings rule.’

edeniste Vanille Irrésistible £190 for 200ml eau de parfum (30ml also available)

‘An addictive vanilla. If we called it comfort food for the nose, we’d be remiss. This luminous and addictive duo of sweet and gourmand vanillas from Madagascar is so much more sophisticated… The secret to its radiance is a superb vanilla CO2 extract – one that preserves the most delicate facets of the precious pod. A lash of rum deepens its tones, introducing a second, darker quality of vanilla absolute. Aurélien Guichard underlines Its leather-like accents with a woody accord of mystical Somalian olibanum and smoky Haitian vetiver essences. Pair with any Lifeboost active and give in to your senses.’

 

 

edeniste Vétiver Imaginaire £130 for 100ml eau de parfum (30ml also available)

‘An invigorating woody spicy citrus. With natural nuances of citrus, flint, wood, smoke, and earth, vetiver is a compelling fragrance all by itself. A primal, rooting scent that is also a classic of masculine perfumery (of course, it can be enjoyed by all genders). Here, Aurélien Guichard draws out the most sparkling facets of Haitian vetiver essence with a sunny cocktail of Italian fruit: bracingly bitter grapefruit and juicy mandarin, a delicate essence chosen.’

 

Written by Suzy Nightingale

 

Mood-Boosting Scents to Bust through Blue Monday (& Beyond!)

So-called ‘Blue Monday’ has become something of a cultural phenomenon in the past few years, and it doesn’t really matter if you fully subscribe to the theory of it being the most difficult day to get through (on average) for many people (something to do with the amount of daylight hours, weather and the fact that January seems utterly relentless). The one thing we do know for sure – thanks to incoming scientific data – is that wearing a fragrance can truly help lift your mood and give you something to focus on when all around seems a bit blah.

Do you need to sleep better, boost your energy levels and want to feel happier (all while being beautifully scented, of course)? Here are some houses that have done the research and come up with power-packed scents that do way more than waft prettiness. Reach for these and thank us later…

Blue Monday begone! The Lifeboost® essences can be worn alone or layered with any of the eaux de parfums as an extra shot of whatever you need right now. For Relax, the mellowness of ylang-ylang melds with creamy monoi – the name means “sacred oil” in Tahiti – and the pure jasmine sambac simply sighs into the smoothness of Madagascan vanilla absolute. edeniste says: ‘Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’ And honestly, don’t we all need that feeling, currently, more than ever?

edeniste Relax Lifeboost® £68 for 30ml eau de parfum in our shop

 

 

 

 

Vyrao‘s founder, Yasmin Sewell wanted to offer ‘the power of nature to amplify energy, tapping into the science of scent and its potential to activate the parts of the brain where memories and emotions are processed.’ And for The Sixth, she collaborated with Irish perfumer Meabh McCurtin who used neuroscience via ‘scientific protocols from the Science of Wellness program at International Flavors & Fragrance (IFF)’ to guide her composition. Apple, patchouli and basil radiate positivity; juniper, cedar and fir add balance, while angelica, fennel and wormwood counteract negativity.

Vyrao The Sixth £150 for 50ml eau de parfum vyrao.com

 

 

P.S: For even more emotionally-supportive scents, read all about Vyrao’s High Five Discovery Set!

 

 

 

Using IFF’s Science of Wellness computer programme for the design of Phantom, it was ‘conceived by a team of perfumers — Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo — who were assisted by AI and powered by neuroscience.’ Identifying key emotional benefits for the chosen ingredients, the styrallyl acetate molecule (which smells green, slightly metallic, and can be found as a component of gardenia and tuberose, among other floral notes) was used at 10x the usual dosage – as suggested by AI to increase alertness – but woven with lavender to calm and create a harmonious balance.

Paco Rabanne Phantom £60 for 50ml eau de toilette pacorabanne.com

 

 

 

 

 

 

Launching with two wellness fragrances harnessing the power of neuroscience and experienced to their fullest potential using an app – 85% of people studied wearing them achieved a more focused state, while 90% reached a more meditative state. AI generated programmes of well-being rituals use smell, calming or stimulating visuals, and sound. Red Skies is a ‘functional fragrance’ designed to re-focus and energise via vibrant orange blossom, rose, pink pepper, mandarin and neroli in the top notes, blissfully enlivening jasmine, carrot seed, sap, iris and spices in the heart, resting on a grounding, earthy base of patchouli, oakmoss, resin and cedar.

Øthers Red Skies £90 for 50ml eau de parfum + 6 months app subscription others.co

 

 

 

 

This ‘scent and sound ritual’ was partially designed by AI for those ‘desperately seeking clarity of thought’ and feeling overwhelmed by ‘a rising sense of panic.’ [That’ll be most of us, then!] Using notes of cut grass and ‘green canopies’ entwined with soothing green tea, the heart resonates incense, wild mushrooms, worn leather and spices on toasted woods, while the base sinks into spiritual Palo Santo, shady vetiver, smoked amber, Hinoki wood (prized as sacred, native to Japan, with unusual hints of citrus) and a silken sandalwood. They suggest the scent and app are used in combination to ‘create a gearshift in your day.’

Øthers Mystic Zingaro £90 for 50ml eau de parfum + 6 months app subscription others.co

 

Written by Suzy Nightingale

 

Fragrance Houses Harnessing the Power of Neuroscience

‘Wellness’ fragrances aren’t a new thing – the first Colognes claimed health-giving properties – and aromatherapeutic suppositions have been linked to scents for centuries; but something that is very new are fragrance houses employing neurologists to look into the ways that smelling something has a direct effect on our brain chemistry.

This fascinating new era for fragrance design not only takes into consideration our pleasure in wearing the finished product – of course they have to smell nice for us to be attracted to using them – but dives far deeper into what’s happening in our brains when we smell some of the particular ingredients used, or when we inhale the finished perfume.

When founding edeniste, the key motivating factor for Audrey Semeraro was ‘Blending the science of emotion and the art of perfumery,’ because ‘…the link between scent and mood has long been known and talked about, but never been scientifically proven when it comes to perfume. Now for the first time, the worlds of cutting-edge olfactory neuroscience and classic fine fragrance are brought together.’

 

 

 

 

Though new scientific discoveries to do with our sense of smell were out there, Audrey says, ‘no one was using it to create luxury fragrances.’ What followed was a gruelling yet fascinating four year scented research stint in which she was ‘reading medical journals, speaking with neuroscientists, meeting with R&D teams in fragrance companies…’ Learning of the true impact fragrances can have on the structure and function of the brain, nervous system, and related physical responses, the final result of all that hard work is edeniste: ‘a fragrance brand that infuses scientifically proven olfactive molecules into a unique active fragrance collection that improves wellbeing.’

Neuroscientist Dr. Gabriel Lepousez was one of the experts Audrey reached out to when conducting the research used to inform the compositions of edeniste fragrances, and they explain: ‘From the beginning of the Edeniste project, Dr. Lepousez has guided and supported Audrey in her enterprise. For Edeniste, he discusses the vital connections between our nose and our emotions, and recent discoveries can help us innovate in fragrance.’ You can read a full interview with Dr Lepousez here, and you can also read much more on the methodologies they used. But for how it works, in a nutshell, Dr Lepousez explains:

 

‘The olfactory system is the only sensorial system to be directly connected to the seat of emotion, the part of the brain called the amygdala. Between the perception of a smell in the mucous membrane of the nose and the centre of emotions, there are only two synapses, whereas there are four to six for all the other senses. Olfaction truly has an intimate, almost unconscious connection with emotions.’

 

Of course, even though so much work has already been done, there are vast areas of research yet to do, and so many more exciting ways that we can use our scents directly connected to our emotional responses, utilising our sense of smell as the superpower it truly is. But what an exciting time this is for the science and the fragrance industry – and for we fragrance-lovers, who may have always instinctively felt that some scents truly seemed to help us more than others, but didn’t understand how (or why).

Let’s take a look at just some of the fairly recently-launched fragrances that go beyond merely smelling nice, to being perfumes with a greater scented significance, and more even more emotional impact than you may first have realised…

 

The Lifeboost® essences can be worn alone or layered with any of the eaux de parfums as an extra shot of whatever you need right now. For Relax, the mellowness of ylang-ylang melds with creamy monoi – the name means “sacred oil” in Tahiti – and the pure jasmine sambac simply sighs into the smoothness of Madagascan vanilla absolute. edeniste says: ‘Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’ And honestly, don’t we all need that feeling, currently, more than ever?

edeniste Relax Lifeboost® £68 for 30ml eau de parfum in our shop

 

 

 

 

Vyrao‘s founder, Yasmin Sewell wanted to offer ‘the power of nature to amplify energy, tapping into the science of scent and its potential to activate the parts of the brain where memories and emotions are processed.’ And for The Sixth, she collaborated with Irish perfumer Meabh McCurtin who used neuroscience via ‘scientific protocols from the Science of Wellness program at International Flavors & Fragrance (IFF)’ to guide her composition. Apple, patchouli and basil radiate positivity; juniper, cedar and fir add balance, while angelica, fennel and wormwood counteract negativity.

Vyrao The Sixth £150 for 50ml eau de parfum vyrao.com

 

 

P.S: For even more emotionally-supportive scents, read all about Vyrao’s High Five Discovery Set!

 

 

 

Using IFF’s Science of Wellness computer programme for the design of Phantom, it was ‘conceived by a team of perfumers — Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo — who were assisted by AI and powered by neuroscience.’ Identifying key emotional benefits for the chosen ingredients, the styrallyl acetate molecule (which smells green, slightly metallic, and can be found as a component of gardenia and tuberose, among other floral notes) was used at 10x the usual dosage – as suggested by AI to increase alertness – but woven with lavender to calm and create a harmonious balance.

Paco Rabanne Phantom £60 for 50ml eau de toilette pacorabanne.com

 

 

 

 

 

 

Launching with two wellness fragrances harnessing the power of neuroscience and experienced to their fullest potential using an app – 85% of people studied wearing them achieved a more focused state, while 90% reached a more meditative state. AI generated programmes of well-being rituals use smell, calming or stimulating visuals, and sound. Red Skies is a ‘functional fragrance’ designed to re-focus and energise via vibrant orange blossom, rose, pink pepper, mandarin and neroli in the top notes, blissfully enlivening jasmine, carrot seed, sap, iris and spices in the heart, resting on a grounding, earthy base of patchouli, oakmoss, resin and cedar.

Øthers Red Skies £90 for 50ml eau de parfum + 6 months app subscription others.co

 

 

 

 

This ‘scent and sound ritual’ was partially designed by AI for those ‘desperately seeking clarity of thought’ and feeling overwhelmed by ‘a rising sense of panic.’ [That’ll be most of us, then!] Using notes of cut grass and ‘green canopies’ entwined with soothing green tea, the heart resonates incense, wild mushrooms, worn leather and spices on toasted woods, while the base sinks into spiritual Palo Santo, shady vetiver, smoked amber, Hinoki wood (prized as sacred, native to Japan, with unusual hints of citrus) and a silken sandalwood. They suggest the scent and app are used in combination to ‘create a gearshift in your day.’

Øthers Mystic Zingaro £90 for 50ml eau de parfum + 6 months app subscription others.co

 

Written by Suzy Nightingale

Jasmine Scents to Match Your Mood

As we’ve discovered from our in-depth ingredient focus this month – jasmine is a much-treasured raw material found in many fragrance compositions. Beloved by perfumers for its versatility (segueing from sunlight to seduction) jasmine is a floral note we know many perfume lovers also adore (even if they’re ‘not really a floral fragrance’ type!)

So, this time, we’re taking a look at jasmine scents that truly can match – or counteract – any mood…

 

Ruler from ARgENTUM - The Perfume Society

Strength: ARgENTUM Ruler

Fresh jasmine, tuberose and rose reveal a disarmingly crisp, green, yet spicy heart shot through with ginger, pink peppercorn and juniper berry – laced with sparkling citrus and amber.

Balance the strength of the No.X archetype to build integrity and bring honour with a sense of responsibility. Adaptability is the key – others will follow as you lead the way.

£228 for 70ml (or try in the ARgENTUM Air Collection Sample Set for only £28 for four fragrances)

 

 

Balance: Memoize London Concordia

The essence of harmony and accord. In the toughest of times, this trusted inner monologue whispered, ‘be still’ – and so you found peace. Despite life’s greatest challenges and difficult moments, your inner smile, sense of composure and stability has always shone through.

A fruity opening of pomegranate, bergamot and orange with a hint of pink peppercorn blends beautifully into a heart of floral orris, magnolia and transparent jasmine, as more fruitiness sustains with green fig and ripe plum. The complex dry-down of this fragrance offers notes of opulent patchouli, vanilla and white musk, juxtaposing with green vetiver.

£177 for 100ml eau de parfum

 

 

 

Relaxation: Edeniste Lifeboost Relax

We love this scent, empowered with neuroscience beyond merely smelling wonderful! A mellow solar white floral. A solar Madagascan ylang-ylang essence matched with a creamy monoi note – the name means “sacred oil” in Tahiti –, wrapped in pure jasmine sambac absolute from India and relaxing Madagascan vanilla absolute.

Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.

£68 for 30ml eau de parfum

 

 

 

Seduction: 4160 Tuesdays Sleep Knot

Sleep Knot is a soothing come-hither scent, featuring four of eastern tradition’s aphrodisiac aromas: sandalwood, jasmine, ylang ylang and black pepper. Perfumer Sarah McCartney first made it for a Valentines Day event as a pillow mist, but it was far too beautiful to restrict to hotel bedding when it can be worn on your skin.

Jasmine absolute is described in Indian literature as calming and seductive: ylang ylang is named “the oil of tranquillity” and black pepper is traditionally used as a stimulant. Together, you have a beautifully sensual spiced white floral.

£85 for 50ml eau de parfum

 

 

 

New Beginnings: Stories 01

STORIES N°.01 tells the uplifting story of sorrow transformed into beauty, of the dark yielding to the light – aided in part by their beautiful use of jasmine in the composition. Says founder Tonya:

“As I sat surrounded by the tiny brown bottles of the Perfumer’s Organ in a village on the French Riviera, I was confronted by some of my most painful memories. Each scent I inhaled illuminated past shadows and marked the start of a healing journey towards joyful new beginnings.” Tonya Kidd-Beggs.

Inspired by: A personal journey of healing, discovery and joy. A new beginning; lightness, contentment, vigour and vitality.

£75 for 30ml eau de parfum

 

Written by Suzy Nightingale

Cosmoss by Kate Moss – wellbeing for soul & senses…

There can be few people who haven’t heard of Kate Moss or been aware of the extraordinary era-defining influence she’s had over the fashion and beauty industries throughout her illustrious, diverse career. Now, having launched Cosmoss – a beauty and fragrance brand incorporating ‘wellness for soul & senses’, Kate Moss invites us into her (beautifully scented) world…

Having made the decision to take a step back from the constant spotlight that’s been shone at her since day one, and to take business matters into her own hands by creating her own companies (such as the hugely successful Kate Moss Talent Agency she founded in 2016, and Cosmoss in 2022); as Cosmoss explains:

‘It all starts with Kate – the heart and soul of the brand. This is her Cosmoss.’

So-cleverly tapping into the zeitgeist of the much-needed sensorial craving for calm, Kate Moss has been busy since lockdown, working with Alchemist Victoria Young – an important figure in Kate’s own journey, being her go-to Naturopath, Shaman, and her Spiritual Guide. Using her personal experience of how life-affirming (and life-changing) this process of connecting with your senses can be, Kate made sure this was far more than merely a range of products that also happened to smell nice.

 

 

Read more about the journey of Sacred Mist – from inspiration to creation – on our page dedicated to Cosmoss.

 

 

Cosmoss by Kate Moss Sacred Mist £125 for 100ml eau de parfum (30ml bottles coming soon)
cosmossbykatemoss.com

 

Head Notes of Orange Flower and Bergamot; the lightest most fleeting ‘Muse’

Heart Notes of Jasmine, Tuberose, and geranium; the character and ‘Style’

Base Notes of oak moss, cedarwood, and tonka; the most intense & tenacious – the ‘Inner Soul’

 

A scent you can turn to every day, a reassuring hug of a fragrance that also uplifts and energises flagging spirits; you can also try a sample of  Cosmoss Sacred Spirit by Kate Moss in The Garden of Delights Discovery Box – £23 (or £19 for VIPs.)

 

 

The scent of wellness – when perfumes are more than just pretty

Perfumes can be far more than merely ‘pretty’ – certain scents can truly impart a feeling of wellness, uplift our moods and remind us of happy memories.

Increasingly, people are turning to aromatherapy and using smell to soothe stress, add a sense of comfort or revive their spirits. But fragrances you wear have the benefit of being emotionally restorative all day.

In fact, we’re pre-conditioned to have smell preferences, and our response is based partly on our individual genetic make-up (our DNA), and partly on our life experiences. So: that crushed tomato leaf note that reminds you of a beloved grandmother and her greenhouse – or the jasmine that was growing round a door when you were poorly on holiday, and which you can now hardly stomach.

Many people use fragrance as a boost for their spirits, perhaps without realising they’re doing so, and there is even a name for the science behind this: ‘aromachology’.

 

 

It’s been scientifically proven that different aromas can impact on mood and emotions – not just personally, but affecting those around you: Bergamot is a feel-good ingredient, peppermint makes you perkier and more alert, and grapefruit – believe it or not – apparently makes others believe you’re younger than you are!

Understanding the way differing notes in a fragrance can make us feel is one reason so many of us have a ‘wardrobe’ of fragrances, rather than just one signature scent: a perfume to make us feel ready to wind down, after a hard day staring at a computer screen; a scent to give us a weekend vibe – or simply something that we spritz on for work, in the morning, which makes us feel more focused and professional, in the same way as a smart suit or a crisp white shirt.

If you love the smell of a fragrance, allow yourself the luxury of a few minutes each day: inhaling the changing aromas as they warm on your skin and focusing on the smell alone.

 

 

Spray a scent on a blotter, preferably; close your eyes and keep sniffing for several seconds, then take the blotter away, inhale deeply, and re-sniff the blotter again. Repeat this for a minute or so, and then begin writing a few words in a notebook. It doesn’t have to be a description, and it shouldn’t ‘list’ notes – try to use words that make you think of other things. For example…

If this scent were a fabric, what would it be? What colour? If you made someone an outfit from that fabric, who would they be, where would they be going?

If it were a piece of music, what instruments would be playing? Is it classical, rock music, pop, rap or jazz?

When you’re smelling a fragrance this way, attempt to get past thinking ‘I do / don’t like this’ and focus instead on the mood it’s creating, the place or person it reminds you of. Lock a happy image in your mind, and whenever you wear that fragrance – or even think of it again – the joy of that memory or daydream will be yours to relish in, forever.

It’s genuinely life-changing!

To aid your fragrant wellness explorations, we recommend trying samples of several differing scents – even ones you wouldn’t perhaps be normally drawn to. Diversifying the range of fragrances you try will actively improve your sense of smell over time – just as eating a wider range of foods expands your palate.

 

 

Grab the opportunity to try this hand-picked selection of fragrances before they sell out – some of our very favourites for their mood-boosting effects – in the Launches We Love Discovery Box. £23 (£19 for VIPs). There’s 12 fabuoulous fragrances to try, including…

Contradictions in Ilk, Virtuous: Inspired by purity, specifically monks living in cloisters in the Tuscan hills – close your eyes and you can feel yourself walking through a fresh and cleansing herb garden, the aromatic plants offering up their therapeutic benefits as you pass them by. You then reach the cool stone walls of the monastery, catching the trailing vapours of old leather and incense coming from within, as a serene stillness settles over you.

Shay & Blue, Tallulah’s Camellia: The second you spritz this fragrance, you get an immediate sense of its personality, of who Tallulah might be – a rebellious, dancing and twirling through a woodland carpeted with bluebells, with bewitching heart notes of white florals, bringing to mind sheer, floaty dresses worn with hair untamed; a girl beholden to no-one as these soft, gauzy, dreamy notes take hold. The only thing that grounds her? A warm yet strong base of woods and white tea, entirely at one with nature and somehow, through that, very grounding.

Ahhh… now isn’t that better?

Give Me Strength: perfumes for a post-lockdown pick-me-up

Oh sweet heavens, how we need something to help uplift our spirits and keep us keeping on. If you’ve just about reached the end of your rope, we’ve some fragrant ways to tie a knot in it and help you hang on

For so long, we’ve marked the days not in encounters and newness, but with calendars full of red slashes: the things we didn’t do, the people we’ve not seen (perhaps for all of that time), the trips we’ve cancelled and how few hugs we’ve had from loved ones, if any hugs were had at at all.

It’s not just whimsy and conjecture that fragrance can help in troubled times – your sense of smell is directly linked to emotions and memory, so wafts of a favourite scent throughout the day can be a perfumed pick-up for you, or worn as a fragrant shield against the world in general. And there’s research to back up those beliefs.

 

 

A team of scientists, led by Christina Zelano from the Northwestern University Feinberg School of Medicine, used neuroimaging and intercranial electrophysiology to prove the hippocampus (the part of the brain that stores memories and emotional reactions) is more directly linked with smell than any other sense. According to the study, published in Science Direct:

“This new research is the first to rigorously compare functional pathways connecting different human sensory systems with the hippocampus. The striking findings reveal our olfactory pathways connect more strongly with the hippocampus than any other sense.”

Smell is the only sense that’s directly plugged in to this area of the brain that controls our emotional responses. ‘In mammals, the sense of smell is uniquely linked to the part of the brain associated with emotions and the creation of memories,’ explains Dr Roux. All other senses – taste, hearing, sight, and touch – are processed by other regions of the brain before being linked to the limbic system. Our ability to smell ‘…is a window into parts of the brain related to core functions, like pleasure, emotion, and memory,’ agrees Jayant Pinto, MD, author of the study and an otolaryngologist and head and neck surgeon at University of Chicago Medicine.

Although a study published by Frontiers in Psychology found that tests with citrus and feelings of positivity ‘yielded inconsistent results’, they also discovered that ‘Indeed, depressive individuals seem to display a specific preference for citrus fragrances…’ Indeed, citrus scents, such as lemon, orange, and grapefruit, have been proven to help you feel more alert – and better about your body. A fascinating study at the University of Sussex showed the smell of a lemon makes us feel physically lighter, and as sciencedaily.com reported, ‘could help people feel better about their body image.’

Whatever your preference, we have no doubt there are perfumes out there to help you feel brighter, more alert and ready to face the day…

 

Shay & Blue Mermaid Kisses
The perfect pocket-sized pick me up, this is all swaying palm trees and wiggling your toes in warm sand as you drink that first holiday cocktail. If citrus doesn’t do it for you, try crispness and zing via apple and salty samphire sea lily atop luscious honeydew melon.
£12.50 for 10ml eau de toilette
shayandblue.com

 

Liz Earle Botanical Essence No.1
Sparkling fresh, a sudden snapshot of summer memories of laughing while dancing in a garden, the fizz of Champagne bubbles still on your lips, a warm breeze swirling rose petals at your feet. Spray whenever you need reminding that these better days will come again.
£54 for 50ml eau de parfum
uk.lizearle.com

 

Molton Brown Orange & Bergamot
Whisking you to the light-filled royal courtyards of Seville, bitter orange, sun-drenched bergamot and mandarin giggle into neroli and the cardamom-flecked, florist-shop freshness of galbanum; while ylang ylang is (unusually) found in the base, making for a giddily joyous landing.
£120 for 50ml eau de parfum
moltonbrown.co.uk

 

Clarins Eau Dynamisante
Containing essential oils of lemon, patchouli, petit grain, ginseng and white tea, it leaves you feeling like you’ve just bounced out of a spa treatment. Book the appointment and splash this on at will as you countdown…
£52 for 200ml eau de Cologne
clarins.co.uk

 

La Montaña First Light Reed Diffuser
It isn’t only fragrances we wear that can lift our mood. We adore the freshly squeezed sparkle of citrus in this – delivered via candle or reed diffuser – along with a fresh, herbaceous breeze that altogether evokes the tendrils of sunshine, that kiss of dawn that wake you from a dream.
£35 for 120ml reed diffuser
lamontana.co.uk

By Suzy Nightingale

Eau dear what can the matter be? (How to spray away the blues)

In these darker days while we stumble through that twilight zone between the dog end of winter and the strat of spring (and with that, the hope of daylight or anything nice happening ever again), our spirits may need some manual help with lifting – and luckily for us, fragrance is one of the most direct ways of doing this.

For anyone who’s had a terrible day and reached for the bottle – the perfume bottle, that is – the answer is resoundingly in the affirmative. Little wafts of a favourite scent throughout the day can be a perfumed treat for you, or worn as a fragrant shield against the world in general. And now we have some research to back up those beliefs.

 

When you take a deep breath and inhale aroma molecules, they’re detected by the olfactory receptors in your nose and immediately stimulate some of the deepest, oldest parts of the brain – in ways that we’re only just starting to understand.

‘This process produces nerve impulses which travel to the limbic system, the part of the brain which is most concerned with survival, instincts and emotions. It’s thought by scientists the activity of the nerve signal passing through this region causes mood change by altering brain chemistry,’ says Christina Salcedas, of Aromatherapy Associates London. Our ability to smell ‘…is a window into parts of the brain related to core functions, like pleasure, emotion, and memory,’ agrees Jayant Pinto, MD, author of the study and an otolaryngologist and head and neck surgeon at University of Chicago Medicine.

 

 

‘Pleasant ambient odors have also been found to enhance vigilance during a tedious task and improve performance on anagram and word completion tests’ reports scientificamerican.com, going on to explain that, conversely, ‘…the presence of a malodor reduced participants subjective judgments and lowered their tolerance for frustration. Participants in these studies also reported concordant mood changes. Thus,’ they conclude, ‘the observed behavioral responses are due to the effect that the ambient odors has on peoples mood’

 

 

Scent alters mood, mood increases creativity and productivity: it’s a win-win. But what exactly should you spritz to give yourself an olfactory boost for the spirit? I don’t necessarily want to reach for bottles of perfume I normally associate with winter – you know, those fragrances that seduce you into a state of langorously scented stulification, with rich, velvety florals swathed in spices and cosseted in cashmere. No, it’s time to be gently jolted a little, to kick-start your senses when your spirits are low, or whenever you just need a dose of extra sunshine in your life…

 

Still going strong since 1792, I’ve heard some wise French grandmothers advised leaving this in the fridge and splashing your breasts with it every morning, to tone and invigorate. Lemon, orange, dewy fresh rose and sandalwood oil combine with some sort of alchemy to take the heat out of a situation and ease the onset of a headache – particularly useful for those of us constantly tied to our computers. Did you know this is the only scent that Holly Golightly wears in Breakfast at Tiffany’s? In the mailbox of her apartment, she keeps her everyday essentials – a mirror, lipstick, and bottle of 4711. Quite right, too.

4711 Eau de Cologne Cool Stick £5.99 for 20ml
Buy it at Boots

A revolutionary fragrance and body treatment that was first launched in 1987, the invigorating aroma was unisex way before the word became trendy, and offers uplifting essences along with the promise of moisturising, firming and toning. Containing essential oils of lemon, patchouli, petit grain, ginseng and white tea, it leaves you feeling like you’ve just bounced out of a spa treatment (while avoiding awkward small-talk and the need to pre-wax your lady garden).

Clarins Eau Dynamisante £50 for 200ml Eau de Cologne
Buy it at clarins.co.uk


Abandon all thoughts of “grenade” in the sense of pulling a pin and hot-footing it in the opposite direction, for pomme grenade in French is what we know as “pomegranate”. An exotic melange of intensely fruity notes for a feeling of exuberant light-heartedness. Orange gets zesty with the mango-like davana, hypnotic neroli flowers fall like confetti on a base of vanilla – a scent now proven to calm startle reflexes and is being used to help patients undergo stressful sessions of chemotherapy in some hospitals. Spritz, breathe and dream, exotically.

Weleda Jardin de Vie Grenade £21.95 for 50ml eau naturelle parfumeé
Buy it at weleda.co.uk

Whisking you to the light-filled royal courtyards of Seville, bitter orange, sun-drenched bergamot and mandarin giggle into neroli and the cardamom-flecked, florist-shop freshness of galbanum; while ylang ylang is (unusually) found in the base, making for a giddily joyous landing. Wrapping cedar with flirty floral tendrils, the musky trail of sunshine-infused happiness surrounds you like a much-needed hug.

Molton Brown Orange & Bergamot £39 for 50ml eau de toilette
Buy it at moltonbrown.co.uk

If you’re anything like me, you spend half your life searching for plug points to charge up whatever electronics you’re lugging around – if only our own batteries were boosted so simply. Consecutive days of not enough sleep and hectic lifestyles can really take it out of you, as can eating your own body-weight in dairy products, I have discovered. Book me in for a barrel-load, then, of crisply revivifying grapefruit, lemon & rosemary to help refresh and re-energise.

Neom Energy Burst £49 for 50ml eau de toilette
Buy it at neomorganics.com

Sparkling fresh, this citrus scent with a rich floral heart is ‘perfect for spritzing any time your spirits need a boost,’ as they put it. It’s that sudden throwback to summer memories, a snapshot of yourself laughing while dancing in a garden, the fizz of Champagne bubbles still on your lips, a warm breeze swirling rose petals at your feet. Spray whenever you need reminding that better days will come again.

Liz Earle Botanical Essence No.1 £54 for 50ml eau de parfum
Buy it at uk.lizearle.com

Written by Suzy Nightingale