We love falling for a new fragrance, and were delighted to have two to get up close and personal with in the just-launched duo for Him & Her, Tiffany & Love – two complimenary fragrances that honour their legacy of celebrating love and commitment.
A first exploration for Tiffany & Co. into the dual fragrance category – and the very men’s fragrance – they represent a fresh chapter for the house under the newly appointed creative direction of Reed Krakoff as Chief Artistic Officer.
Sharing the concept that two hearts (and noses) are often better than one, the scents were also composed by a duo of perfumers for each – Sophie Labbé and Nicolas Beaulieu of IFF with Tiffany & Love for Him, Honorine Blanc and Marie Salamagne of Firmenich for Tiffany & Love for Her. Each scent has a unique structure, but they both hero the unusual ingredient of blue sequoia, which if you’ve not experienced it before is majestically woody and long-lasting, with a foresty freshness.
For Him amplifies the aromatic aspect of sequoia, boosted by crisp juniper-cypress (a blend that’s an exclusive co-distillation for Tiffany) infused with ginger, mandarin and cardamom and some creamiy sandalwood and shady vetiver in the base. For Her unfurls from the opening of blue basil (another note developed exclusively for Tiffany), shot through with zingy grapefruit, softened by the sunshine of neroli and the sequoia married to the dryness of cedar and vetiver in the softly woody trail.
Try them at johnlewis.com
Inspired by Krakoff’s creative vision, the beautiful campaign was shot in the streets of New York by legendary photographer, director and artist Cass Bird – a stunning black & white homage capturing tender moments between real couples to celebrate this feeling of ‘commitment, acceptance and togetherness.’ Accompanying the campaign, Tiffany & Co. selected Grammy® award-winning music producer Mark Ronson and singer-songwriter King Princess to re-record The Turtles’ song “Happy Together,” as an ode to love.
Now, watch the video below, and get ready to fall in love, yourself…
By Suzy Nightingale