Wild about Wilde – Floris pay fragrant homage to one of their most famous clients

With their hearts firmly embedded in their magnificent heritage, Floris manage to make fragrances that pay homage to their history yet remain so completely contemporary and wearable. It’s a tricky balancing act to achieve, and one that many heritage houses aspire to, but somehow Floris always manage to keep their fingers on the perfumed pulse. As they explain it…

‘Keeping integrity and compassion, is an elegant dance between the then and now.’

You can read all about the extraordinary history of Floris in our page dedicated to this proudly British house, but for the latest launch, Floris takes us directly to the pages of their legendary ledger – the records book that’s been witness to the orders from their clientelle through the ages. Basically put, it’s a perfumed Who’s Who, with their customer’s name encompassing Royalty, Winston Churchill, Florence Nightingale and Marilyn Monroe (to name but a few!)



One of their most famous clients was Oscar Wilde, and, says Floris, this ‘elegant dance’ between the past, the present, and the future is something Oscar himself was all too aware of.

‘Wilde visited the shop in the late 1800s to discuss with the family current local affairs and general happenings around Jermyn Street. Fashioned with dandy and finely polished sophistication, Wilde fastened a single green carnation to his lapel as the final accoutrement for the perfect soigné. A Parisian trend to identify oneself as homosexual.’



‘Wilde was a creative revolutionary of individuality, freedom and self. Forward thinking with ideals of the future that others had yet thought about or embraced. His notions of love were expressed through his writing, most passionately, between himself and Sir Alfred Douglas, Star-Crossed lovers, forbidden to love. Desire yearns through corresponding letter and unveiling poetry colliding together with hope of a loving and freer life.’

And so, with Wilde the fragrance, Floris invite us to… ‘Immerse yourself in the romanticism of ‘Wilde’, our new Eau de Parfum. Take charge with reckless love, vigour and intention, to indulge an olfactory sense.’


Floris Wilde

‘Wilde captures sparkling bergamot and gentle citrus blossom, layered with the spicy combination of white jasmine, ginger and green carnation, an affirmation to Wilde’s love and affection to Lord Alfred Douglas. The warming base of pure sandalwood oil, olibanum and benzoin add a rich sophistication and depth. Understated but with an unmistakable presence.’

Top Notes: Bergamot, Marine, Citrus Blossom

Heart Notes: Dianthus, Ginger, White Jasmine

Base Notes: Sandalwood, Olibanum, Benzoin

£180 for 100ml eau de parfum (also available from £30 for 10ml)




In an age when love of all kinds are now thankfully celebrated, we should never forget the agonies Oscar Wilde suffered from public censure, which eventually saw him imprisoned, undergoing Hard Labour, emerging finally as a ruined man, broken forever. So, how even more important and wonderful it is to celebrate his love, now, and to wear it proudly, to waft down the street in a cloud of Wilde and allow ourselves to fall wildly in love (with whomever we want, and with ourselves) with every single spritz of this dandy-ish, delectable new scent…


Written by Suzy Nightingale

Recommended Posts