The low-down on National Fragrance Week

This week, in the run-up to Mother’s Day, The Fragrance Foundation – the fragrance industry’s very own organisation, which sets standards of works with perfume brands and retailers (and organises The Jasmine Awards annually, to recognise journalistic perfume brilliance) – is co-ordinating a whole week of events to celebrate National Fragrance Week. There’ll be in-store promotions (The Perfume Shop seem to be offering some discounts), competitions – and in terms of actual events, here’s what The Fragrance Foundation tell us you can enjoy. For more information, click here).

Private Collection Perfume Bar with Clive Christian Clive Christian will be hosting the Private Collection Perfume Bar experience during March in the Salon de Parfums, Harrods. This experience will introduce customers to the beautiful ingredients of the Private Collection by focusing on various senses including touch, smell and taste. This sensorial journey will also be accompanied by a glass of champagne and a complimentary Private Collection sample. Email [email protected] to book.

Blind Scent Animation with L’Occitane  In all stores, this week, L’Occitane will be able to help you discover your favourite perfume through just the scent alone. And their gorgeous fragrances will be displayed into their families (Ambrée, Spring Florals, Classic Florals & Fresh) to help you discover your preference.

Anima Vinci Masterclass and Profiling Session  Discover your perfect scent at a fragrance profiling session in the Salon at Grace Belgravia, hosted by Nathalie Vinciguerra, former Perfume Creative Director at Penhaligon’s and Founder of Anima Vinci, who will guide you and up to two friends through conversation to discover your perfect scent. Find out more here.

Experience luxurious fragrance layering with City Luxury  Look out for exclusive pampering in selected stores – and subject to availability – during National Fragrance Week, including a Gucci Bloom fragrance layering experience, using the luxurious scented body lotion, by expertly-trained Beauty Consultants, wearing the Fragrance Foundation Specialist Pin.

Chanel Heritage Tour  In Harrods Salon de Parfums, Chanel are holding a 2 hour Chanel Heritage Tour to celebrate National Fragrance Week. Each ticket is £25 redeemable against purchase and takes place each Wednesday and Saturday throughout March.
It includes a champagne reception and ‘tour’ through the history of Chanel, including an introduction to the symbols, codes and icons of the Brand as well as a discussion of iconic Chanel fragrances, concluded by a visit to the latest interpretation of the Brand in the Chanel London Studio.

One-to-one consultations with Sisley Paris  Visit your local Sisley counter during #NationalFragranceWeek… Discover their fragrance and candle range and experience hand and arm treatments using fragranced lotions from the range. Book in for a one-to-one consultation to find our perfect fragrance family, the perfect scent for your mother OR the perfect scent for your home.

Discover Atkinsons brand history  This week, Atkinsons welcomes you to discover their newly relaunched boutique at 41 Burlington Arcade with two complimentary events. Learn about Atkinsons and the fascinating brand that holds over 200 years of expertise in the perfume world. In a one-hour booking the flagship team will take you on a journey from historical moments in time to modern day finding your Atkinsons scent for life.

‘Your perfume is your message, your scented slogan’, perfumer Maurice Roucel once said. For this Mother’s Day Atkinsons invites mothers and a loved one to experience each a complimentary VIP consultation with British afternoon tea.

To attend National Fragrance Week at Atkinsons, please book in advance as spaces are limited. Please call 0207- 998 6166 or email [email protected].

Create personalised complimentary gift cards with Floraïku  The fragrance house, inspired by Japanese ceremonies and traditions, is inviting customers to create their own personalised complimentary gift cards with their Floraïku purchases during National Fragrance Week. Whether it be the name of a loved one, a haiku poem, or a Japanese phrase, Kashuu will be on hand to turn words into art.

Available at Harrods.

5th March 2018 – 5-8pm
6th March 2018 – 5-8pm
7th March 2018 –11am-2pm
8th March 2018 – 5-8pm
9th March 2018 – 5-8pm
10th March 2018 – 5-8pm
11th March 2018 – 3-6pm

Discover the noble ingredients with Armani Privé  Armani Prive ‘La Collection’ is dedicated to noble accords used in traditional fine French perfumery; their ‘1001 Nuits’ collection is inspired by ancient splendours of the Orient. You can rediscover how these ingredients were used in ancient history through storytelling in honour of National Fragrance Week, when Armani Privé are launching Les Bleus. Bleu Lazuli has the captivating noble ingredient honeyed tobacco, while Bleu Turquoise offers tranquil sea salt and vanilla.

Bring back the classics at Superdrug Harlow!  Visit Harlow Superdrug when Fragrance Specialist, Jeannine Walsh is bringing back the classics! Jeannine is celebrating National Fragrance Week with the stories and memories behind your favourite fragrances. She’ll be able to find you similar scents to those classic favourites to help you find a new love – and there’s 10% off selected fragrances during the week.

Superdrug Hammersmith: Discover the Classic Scents  Visit Hammersmith Superdrug during National Fragrance Week to discover more about the history of fragrances through to the current day… and discover a new favourite! Book in with Jennifer Witter for your own personal fragrance consultation.

Masterclasses with The Perfume Pros The Perfume Pros are professionals in the luxury world of perfume and regularly share their expertise, experience and product reviews with you – subscribe to their YouTube channel for weekly videos here. They’re offering a Facebook Live with Debenhams Beauty Club on Tuesday 6th March at 1 p.m.; follow on Facebook here.

PS In celebration of National Fragrance DAY on 21st March 2018, we will as usual be asking you to post your #smellfies – it’s the highlight of our year, and we would love you to start thinking about how you can get involved with sharing your love of perfume, right there at your desk/on the sofa! Here’s a round-up of some of our favourite entries from last year, to inspire you here.

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