Watch our blooming good chat with Floral Street founder Michelle Feeney

Beauty world dynamo Michelle Feeney‘s Floral Street perfume house has been a hit with Perfume Society followers from Day One – so we were delighted to welcome her as our Instagram Live in our ‘Meet the Founder’ series.

A disruptive force in our fragrant universe, Floral Street has enlisted the talents of Jérôme Épinette to create a portfolio of modern floral fragrances which they describe as ‘bunches, not bouquets’. They’ve put sustainability on the agenda with recycled/refillable packaging that is beautiful, at the same time – setting the bar pretty high for the rest of the perfume industry to follow, as we consider the future of fragrance. Before launching her own perfume venture – today, Floral Street fragrances are sold around the world – Michelle was a driving force involved with brands including St.Tropez, Crème de la Mer and MAC (she was deeply involved in the MAC AIDS fund).

We put readers’ questions to Michelle during the Instagram Live online chat with Jo Fairley – and you can watch it on our YouTube channel below. Check it out or subscribe here for interviews with Geza Schoen, Sonia Constant, Maïa Lernout, Nancy Meiland and more…

Read more about Floral Street and their fragrances here

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