‘A sack of potatoes’ – that’s what legendary ‘nose’ Jean Kerléo told us to close our eyes and think of, when smelling vetiver. While hardly romantic-sounding, it’s SO true: fabulously earthy, damp, woodsy and smoky all at the same time. Just like a hessian sack of potatoes that’s been left at the back of your grandfather’s shed, when you peel back the drawstring and b-r-e-a-t-h-e it in.
It’s almost impossible to believe, actually, that this grounding, dry smell comes from the roots of a perennial grass – also known as Khus-khus grass – rather than a wood. Vetiveria zizanoides grows like crazy in marshy places and riverbanks in places that are drenched by high annual rainfall: countries like India, Brazil, Malaysia and the West Indies (Haitian vetiver is probably the most famous of its type). In some hot places, vetiver is woven into blinds and matting, which are not only wonderfully fragrant as the breeze wafts through them or they’re trodden underfoot: vetiver has cooling properties.
Used in perfumes since ancient times, vetiver’s more popular than ever and features very, very widely in the base of fragrances because it works brilliantly as a ‘fixative’ – and so far, nobody seems to have come up with a satisfactory synthetic alternative.
Creed‘s relationship with vetiver goes back a long way – it’s a fragrant note they have built several of their most iconic scents around, in fact…
Creed say: ‘Vetiver is derived from the Tamil word vettiveru – vetti meaning ‘to tear up’, ver meaning ‘root’. From its tropical grass roots in India over 400 years ago, it is now a highly sought-after ingredient by perfumers across the globe as they attempt to capture the essence of a sultry evening with smoky notes of oud, or the mysterious petrichor – the earthy scent arising when rain falls on dry soil.’
‘Now found anywhere from India, Sri Lanka and Malaysia, to Haiti, Indonesia and Kenya, the vetiver in Creed fragrances is sourced from Haiti, which provides a resinous, slightly sweet variation of the oil. It is grown for up to a year and harvested in the dry season, when quantities of essential oil in the roots are highest, before bundles of its roots are taken to be distilled.’
‘As an oil, vetiver has a dry muskiness, with hints of leather and nutty notes.Suitably smoky, yet strangely fresh, it’s complexity and versatility, coupled with its fixative powers – no synthetic molecule can mimic it – has enticed perfumers since the 19th Century.’
‘Traditionally, it is only this fixative essential oil from the roots that goes into the making of a vetiver fragrance, to give it longevity. However, it is the combination of the fresh, green notes taken from the vetiver leaves and the rich heart, as well as the woody and earthy notes extracted from the roots that you will find in many fragrances from The House of Creed today.’
Dramatically reinventing the traditional vetiver scent, The House of Creed is the only perfume house to infuse all three parts of the vetiver plant in one fragrance with Original Vetiver: the earthy root, the verdant leaves and the rich heart, for an alluring air of invigorating freshness. Grassy, citric notes dance over pepper before diving into the depths of the damp soil for a fresh, green scent that also retains the earthy and leathery characteristics of the complete vetiver plant.
RRP: £175 (50ml), £245 (100ml)
Capturing the majestic landscape of Indonesia’s vetiver adorned mountains, Vétiver Géranium is balanced with the soothing essence of geranium, to create a woody scent with an ethereal freshness that exudes from the vetiver plant and the earthy characteristics of the roots. Citric notes make a luminous debut, whilst rose, cedarwood, patchouli and Creed’s signature ambergris complement the vetiver found in the base, strengthening the fresh, aromatic offering of this fragrance from the Acqua Originale collection.
RRP: £220 (100ml)
BOIS DU PORTUGAL
Taking its name from the word ‘bois’ meaning ‘woods’ in French, this timeless and elegant Eau de Parfum captures a stroll through the forests of the Iberian Peninsula and the aromas that exude from the shaded forest floor in summer. Bottling the rich, woody and earthy air, Bois Du Portugal leans on a base of vetiver, combined with cedar and sandalwood to transport the senses. Citrus top notes spiral together with exotic dry spices for an uplifting opening to this otherwise rich, warm and refined fragrance.
RRP: £175 (50ml), £245 (100ml)
The latest addition to Creed, Viking Cologne finds rich, woody notes of vetiver nestled into the base of this crisp and aromatic fougère Eau de Parfum. Recreating the energising freshness of a classic cologne, zesty citrus notes and pink pepper combine with warming herbals for an invigorating opening, but it’s the rich, woody base that provides a striking point of difference from traditional colognes. Sandalwood, frankincense, patchouli and cedarwood mingle with vetiver to create lasting depth and strength.
RRP: £175 (50ml), £240 (100ml)
Pssst! You can try a sample of Creed Viking Cologne in our Suave Scents Discovery Box… one of 13 incredible fragrances (plus two fab extras) for only £19 (VIP price) or £23 RRP!