If you think floral fragrances are a bit fuddy-duddy, think again! With creations by one of the world’s leading perfumers, the new perfume house Floral Street is going to shake up your opinions about florals with their contemporary spin.
Floral Street’s are as far from your granny’s florals as it’s possible to get – each created by the star perfumer Jérôme Épinette, who is known for his mastery of natural ingredients. As Floral Street put it: ‘These are bunches – not bouquets. Ingredients, not notes. And it’s about ease, modernity and joy.’
Smelling is believing, right? So we cannot urge you enough to get on board the floral revolution by wearing them on your own skin. Each scent takes a single flower as its theme – (sourced by the legendary fragrance house Robertet) – but each creation brings an unexpected twist, treated in a way that brilliantly ignites the senses, and builds an intriguing new chapter to the story. We guarantee these are quite unlike anything your nose will have discovered thus far…
Try all eight fragrances for yourself, with this must-have Discovery Set! (At just £12, we think it’s a total steal, by the way).
Which one will best suit your own scent style? Read the descriptions, below, for a glimpse of the fragrant journey you’re about to travel… and remember – you get to try them all!
Wonderland Peony This not only features armfuls of that flower, but pink berries and violets, Anything but cutesy, it’s given a woody-balsamic warmth by cedarwood, alongside vetiver.
Chypre Sublime An utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum.
Black Lotus The classic English-Rose dressed in a black leather jacket. Intoxicating, spirited, bohemian and alive. Complex and multi-faceted, the sweet honeyed scent of centifolia rose adds depth to lighter, spicy nuances by way of red peppercorn and saffron.
Iris Goddess There’s nothing shy about these violets. An explosion of powdery petals collide with ripe red fruits. Black vanilla, warm musks and earthy carrot seed bring exoticisim and depth, sparkling lemon zest and red chilli pepper add a jolt of life.
London Poppy A love letter to London: a city as tough as ever-lasting poppies. The scent that opens with a bright beam of light. Sicilian Lemon and Florida Orange bring the zing. A salt-spray marine note adds an unexpected sea-facing view.
Neon Rose You will never have smelt flowers like these. Freshly chopped jasmine draped around your neck. Roses around your wrist. And yet no roses were harmed in the making of this showpiece – these buds were cooked up in a lab for extra punch. Crisp, green Angelica leaves bring a botanical dimension, while fresh Bergamot floats overhead.
Wild Vanilla Orchid It’s vanilla, but not as you know it. A raw-edged confection of creamy vanilla beans, blossom, cassis and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness; bamboo and sandalwood bend and fold underneath.
Ylang Ylang Espresso A strikingly modern blend of red rose, ylang ylang and jasmine cross paths with a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. A fragrance to get lost in.
PS: It it isn’t just the fragrances which are strikingly innovative, but the packaging. Each of Floral Street’s full-size bottles showcases a stunning, decadent flower artwork by renowned fashion photographer Matthew Donaldson – whose flower-powered photography also adorns this Discovery Box.