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Swiss watchmakers Franck Muller add perfumes to their luxury portfolio…

Globally renowned for their fine time pieces, Swiss watch-makers have long been considered the best in the world, with the house of Franck Muller now complementing their luxurious wares with an exquisitely made collection of fine fragrances…

Frannk Muller are famous for their ‘bold designs, creativity, originality and expertise to produce exclusive timepieces characterised by complicated movementscommissioned the UK fragrance house CPL Aromas to create the perfumes, working with leading perfumers, Beverley Bane (for those of you who attended our Perfume Society Patchouli-mania event, Beverley was the perfumer who spoke so engagingly about her work there!) Julie Pluchet and Dominique Preyssas.

Beverley says: ‘The intricacies of watch making match the art of creating a fragrance. Perfumery creativity is about precision, balance and using the best quality materials available to produce exquisite fragrances. Franck Muller is dedicated to finding the best materials and the best craftsmen to create watches that push the boundaries in beauty and technology.

Fragrances are complex and precise creating a whole that is beautifully balanced, rounded and full of character. Each fragrance like a Franck Muller watch tells a story- from the best Italian citrus oils in the top note through to heart notes of hand-picked floral absolutes and finally exotic resins priceless and precious woods.

CPL’s Aromafusion technology links beautiful classic perfumery materials with modern cutting edge technology pushing the boundaries of perfumery, much like a Franck Muller timepiece.’

Encompassing five eau de parfums, each fragrance in the collection was inspired by a famous Franck Muller watch design, the bottles themselves following the Cintrée Curvex shape that is the brand’s trademark elegant silhouette. What’s more, fusing the finest raw materials with CPL Aromas’ unique and exclusive Aromafusion™ captive ingredients means that ‘…the fragrances can never be copied.’

Color Dreams – The wonderfully bright pastel colours of the lively dial inspired the perfumer to create a kaleidoscope of celestial notes evoking the East.

Crazy Hours – The watch breaks all the rules of watchmaking – to reinterpret the way to look at time which inspired the perfumer to create an intense contrast of crispy citrus and a sensual wood accord to provide an unexpected sophistication.

Double Mystery – This exuberant watch replaces the hands with jewels concealing time in luxury with distinguished elegance, which inspired the perfumer to create hidden richness and splendour using the most luxurious ingredients.

Aeternitas – Is the most complicated watch in the world, and will keep time for 999 years. This inspired the perfumer to create a long-lasting and very complex perfume.

Conquistador – The dark masculine character of this watch inspired the creation of an extremely sensual perfume with unorthodox authority.

CPL Aromas say: ‘When master watch-makers meet master perfumers, both accustomed to working with complexity and precision, combined with beauty and fascination, the outcome was bound to be interesting…’

Vartan Sirmakes, co-founder and CEO Franck Muller Group, commented: ‘I am delighted to be launching the Franck Muller perfume, bringing together two masters of their respective fields, the union of the most creative worlds of Haute Horlogerie and Haute Parfumerie. A fitting partnership which also marks the 25th anniversary of unending development, craftsmanship and innovation, and truly represents the identity of Franck Muller.’

Frank Muller Parfums £170 for 75ml eau de parfum
Available at Jovoy Mayfair and now, Fortnum & Mason

Written by Suzy Nightingale

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