The scented ‘scoop’: we sniff around Guerlain’s new dedicated fragrance boutique on Paris’s Rue Saint-Honoré

Paris’s perfume map just got that bit more interesting with the opening of a dedicated Guerlain fragrance boutique on the Rue Saint-Honoré. Yes, just fragrance. Nothing else. (Leaving aside the scented nail polishes and lipsticks in the La Petite Robe Noire collection, that is.) And – as the first foreign publication to get a tour of the boutique – we’re delighted to share with you the scented ‘scoop’.

First off, it’s part-museum, part-shop – in that Guerlain has plundered their extensive archive for books and artefacts to style the boutique. At floor level, for instance, you’ll discover a pair of vintage flagons which were once used to house musk oil, covered in fine strips of kraft paper to keep the light from spoiling that precious ingredient, and which have now weathered to a leathery finish.

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