The modern way of creating perfume – via text!

This is unquestionably the longest, most scroll-y post we’ve ever put on The Perfume Society website.

But at the launch of the latest addition to Frédéric Malle‘s Éditions de Parfums line-up last week – Rose & Cuir – we discovered that almost the entire to-ing and fro-ing between Frédéric and perfumer Jean Claude-Ellena had taken place via text. We think it’s such a fascinating insight into the creation of a perfume in the digital age and across the miles – the thoughts, the modifications, the reworking and critique-ing – that we wanted to reproduce it here.

But before we get you scrolling, a note about the perfume itself. ean-Claude – who previously created L’Eau d’Hiver, Angéliques Sous la Pluie and Cologne Bigarade – returns to the Frédéric Malle fold after his years in residence at Hermès. His new creation – launching nationwide on 9th September 2019 and exclusive to Liberty before then – will have you rethinking leather: not heavy and smoky, but soft and intimate, via the use of a ‘forgotten’ leathery molecule called isobutyl quinoline, which is enfolded in a velvety rose note that will have you sniffing and re-sniffIng your wrists.

Perfume nerds, scroll on… You’re in for a treat.

£200 for 100ml eau de parfum (50ml will be available for £135)

At Liberty

By Jo Fairley

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