Take (Chanel No.)5: limited edition packaging launches to celebrate 5th May

5 was Coco Chanel‘s first lucky number. Her astrological sign, the fifth of the zodiac. (And of course, the number of the fragrance which made her name and fortune.)

To celebrate 5th May, Chanel is today launching special limited edition graphic ‘sleeves’ for Chanel N°5, featuring messages like ‘Meet Me At 5’, ‘The Power of 5’, ‘Give Me 5’, etc.

They’re on sale nationwide – while stocks last (and previous ‘sleeves’ have all become highly collectible, NB). Eau Première itself is a gorgeous airy floral bouquet, taking notes from the original and accenting its soft, powdery qualities – and you can read more about its magic here.

There’s a new campaign launching today, too – with the utterly beautiful Gisele Bündchen, shot by Patrick Demarchelier (see the images below).

If you’ve been meaning to indulge – or are looking for a special gift for a friend – we can think of more than five reasons to get yourself to a Chanel counter, right now.

Written by Jo Fairley
N°5 Eau Première

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