Happy hump day! Laugh along with these vintage fragrance ads

January may feel like a month of Mondays, especially with this awful weather, but we’ve made it to another hump day, fragrant friends! We’re celebrating with a look back at some of the most hilarious scent ads of yore.

Now that we’re in the 20s, we are feeling distinctly nostalgic for all things vintage – but it’s easy to forget how drastically advertising styles change over the years. What once was ultra cool can turn to cringe in the blink of an eye. YouTube is the gift that keeps on giving, as far as viewing vintage adverts is concerned, and there’s a whole host of fragrance ads that range from the unintentionally hilarious to the downright dodgy. We’ve rounded up some more of our favourites to keep you smiling for the rest of the week…

There’s a distinctly Monty Python-esque feeling to this advert from 1969. At any moment, one expects a character to ask, ‘Alright, but apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system, and public health, what have the Romans ever done for us?’ To which, according to this advert, we can now add: Bacchus Cologne. He’s not the messiah, he’s a very smelly boy!

Lasers, leotards, smoke machines… could this be the dawn of the 1980s by any chance? This couldn’t be more thrillingly of its it time (1981 to be precise)  if it tried, and we even have SCIENCE (along with some nifty robotic dance moves, which I’m pretty sure we’ll all be breaking out down the club this weekend) to back up their claims of ‘pheremones’ in every bottle of Jovan Andron, that are ‘guaranteed to attract.’ Attract what, we’re not quite sure. Stifled laughter?

We can imagine the storyboard the advertising team created before filming this advert for Hawk Cologne in 1981, showing a ‘man who reaches higher’ – embodying all the freedom and graceful power of a bird of prey as he effortlessly conquers the rock he’s climbing. Unfortunately, the images somehow don’t match the voiceover, because what we see is a rather gormless chap with a bowl haircut looking for all the world like he’d need nanny’s instructions to climb the stairs to bed. Ah well, it probably looked good on paper.

This woman is not on the verge of a complete breakdown, she’s just ‘a little bit Kiku.’ That’s all. It’s 1969 and she’s fine, okay? She’s just changing her mood every two seconds and wearing a salad bowl on her head. She’s NEVER BEEN BETTER, thank you. In fact, aren’t all women, ‘a little bit Kiku?’ Well perhaps, but in public we try to hide it. Now take that off your head, Sandra, and come with us. We’ve all been rather concerned about you…

It’s not merely the yellowish hue that makes this 1976 advert look like a cheese dream: we think the people behind this campaign had been at the last of the Camenbert. In an unfathomably long sequence, we see Charles Bronson gawping weirdly at a piano player, then burst through the doors of his own appartment and begin stripping as though he’s joined the Chippendales, all while smoking a pipe. The name of the fragrance? Mandom. Of course it is. Pass the Brie.

Written by Suzy Nightingale

Behind the Scent unboxes our Latest Launches…

Behind the Scent is a blog and YouTube channel run by Kirstie, a ‘perfume enthusiast, candle hoarder and makeup magpie’ from Leicestershire. As soon as we read the intro, in which she states: ‘I have an unhealthy addiction to biscuits, leopard print and black ankle boots. Oh, and if you’re going to the bar, mine’s a Gin & Tonic,’ we just knew we’d love her. So when Kirstie kindly filmed herself exploring the many fragrant delightes of our Latest Launches Discovery Box, we were thrilled to be included on her list of perfume launches for spring.
There’s something about watching people ‘unbox’ that leads us to an immediate adding to our ‘must buy’ lust lists, so we get even more exhilarated when lovely bloggers share their excietment over our Discovery Boxes with their audience. The sense of unpretentious sharing and encouraging others to make up their own minds is what we’re all about at The Perfume Society, so settle down with a cup of tea and watch along with us, now…

We think Kirstie does a great job of describing the notes of the fragrances – taken from the helpful postcards you’ll find in our boxes that explain a little of the history of that house, what you should expect to be smelling and some intriguing questions to challenge your emotional reaction to the scents themselves.
What we particularly enjoyed is that Kirstie had some immediate loves, but those she wasn’t so sure of she made a list to come back to later and smell properly on the skin. That’s the joy of trying fragrances in the comfort of your own home, don’t you think? You get to live with the scent and see how it develops on your skin rather than feeling forced in to making a snap decision!
Of the Latest Launches Kirstie tried, her ultimate favourites included Parfum de Marly’s Delina – a ‘tribute to luminous and sensual femininity’ and perfumer Quentin Bisch’s fragrant tribute to the historic concept of King Louis XVth’s ‘Perfumed Court. The delicately blended rhubarb, lychee and rose notes were a standout for her, with the sumptuous freshness perfectly balanced against a sprinkle of powdered elegance.
The second favourite of Kirstie’s fragrances in the box was Annick Goutal’s Tenue de Soirée – a wonderfully contemporary chypre for any age that’s inspired ‘…by the special feeling of a promise that precedes a night in Paris.’ With oodles of iris and an earthy, addictive base of patchouli, it’s gloriously and unashmedly meant to sashay through the night like a cashmere stole caressing your skin.

With nine new perfumes to coo over to your heart’s delight, including a super-generous 10ml of E.Coudray’s not-yet-available Rose Tubéreuse,  a stunning day and night duo from Miller Harris and two extra scented gifts for you to enjoy, which will YOUR favourite fragrances be, do you think? Only one way to find out, so get those senses tingling and unwrap your own Discovery Box right away…
Written by Suzy Nightingale

Fume Chat podcast's fragrant predictions for 2017…

To roll in the New Year, fragrance experts, friends and now regular Fume Chat ‘podcasters’ (think of podcasts as radio shows you can listen to online, if you’re new to the term!) Nick Gilbert and Thomas Dunkley (aka The Candy Perfume Boy) decided to look ahead to all things fragrant for 2017 and ponder on the perfumes we’ll all be using in the months to come.
In this sixth episode, the fragrant twosome muse on questions including…
– Who will release a perfume in a bottle of their face?

– Will oud ever die?
– What scent can be described as ‘Rosa Dentata’?

fortnums_thomas_nick1
[Photo via Olfactaria’s Travels perfume blog, showing Nick and Thomas on a previous perfume-sniffing outing…]
Presented in their trademark down-to-earth but entirely knowledgable way, it’s a great listen (as always!) and we think their friendly discussions definitely encourage an ever-growing list of perfumes to seek out and try for yourselves.
We suggest you settle down with a cup of tea, put your feet up and listen to the episode here. You can catch up with any shows you may have missed, too!
Written by Suzy Nightingale

Love to Smell invited two special guests as Santa's little scent sniffers for their Christmas episode… can you guess who?

The special guests for the Christmas edition of Love to Smell are Thomas Dunkley, freelance fragrance consultant and blogger a.k.a ‘The Candy Perfume Boy‘ and… us (well, our Senior Writer Suzy Nightingale) and we couldn’t have been more thrilled to be invited! Scroll down to see the episode right here…
We’ve been watching Love to Smell since it began, hosted by the long-time friends and now business partners Nick Gilbert and Pia Long teaming up to air their views, news and fragrant expertise in a chatty, sometimes (deliberately) silly but overall completely encouraging way. And that was the inspiration, really, behind the whole show – a way to present perfume as friends talking, recommending their favourites and discussing new launches.
screen-shot-2016-05-17-at-15-07-26
Basically, Love to Smell is all about what we believe in: getting people to go and smell more perfumes, to widen their comfort zone of spritzable smellies and not to be afraid of the oft’ confusing lingo of the fragrance world – the very reason The Perfume Society was set up by our co-founders Jo Fairley and Lorna McKay in the first place: bridging the gap between brands and the people actually buying the perfumes, of bringing perfume alive in a (hopefully!) deeply fascinating yet completely accessible manner.
love-to-smell-christmas-special
And so of course when Nick and Pia asked if we’d like to be one of the special guests for the festive fragrance extravaganza, we donned tinsel (not usually a hair accessory we favour, but hey, we went with it,) jumped on the train with two of our current favourite perfumes (as requested) and a soft toy we’ve had since childhood (we didn’t refer to these in the the episode, but if you look carefully you can see Suzy’s sadly ragged Rabby Rabbit all crumpled and shabby on the shelf behind) and spent a day as their guests.
We really hope you enjoy the episode – our shopping list certainly grew after we sniffed the fragrances Thomas had chosen – and you can view the whole thing by clicking the link below…

And if that’s whetted your appetite, you can watch all of the back episodes on the Love to Smell YouTube channel, too.
Finally, we hope your scented Santa brings all the perfumes on your list, and wish all our fellow fragrance addicts a very Happy Christmas!

Love to Smell review our Scent of a Man Discovery Box – so full they had to sniff it twice!

We already loved Love to Smell – the YouTube channel set up by fragrance experts and friends Pia Long and Nick Gilbert to make perfume reviews both fun and informative. But when they had to split their latest review – all about our Scent of a Man Discovery Box – into two parts because there’s so bloomin’ much in the box, we fell in love all over again…
You can watch the video yourselves, below, but we thought it worth a recap of some of the amazing things in store if you haven’t already explored. Firstly, let’s just accept that size sometimes matters and the Scent of a Man Discovery Box is a whopper, featuring 13 fragrances in all, plus luxurious grooming additions (worth £40.25 alone!). We think you might have to agree, it’s just the best gift for a male scent-lover, ever…
scentofamanshopwidgetaw2
So what’s in the box? *Deep breath* It’s quite a list…
Penhaligon’s No 33 eau de Cologne, 1.5ml eau de Cologne
Lalique Encre Noir à L’Extrême, 1.8ml eau de parfum
Paul Smith Essential, 1.2ml eau de toilette
• Carven L’Eau Intense, 1.2ml eau de toilette
Issey Miyake L’Eau d’Issey Pour Homme, 0.8ml eau de toilette
• Eight & Bob Original, 1.5ml eau de parfum
• Illuminum Piper Leather, 2ml eau de parfum
• Miller Harris Vetiver Insolent, 2ml eau de parfum
 Prada Luna Rossa Eau Sport, 1.5ml eau de toilette
• Yardley 1770, 1ml eau de toilette
• Beaufort London Coeur de Noir, 2ml eau de parfum
• Gruhme for Him, 5ml eau de toilette
• Montblanc Legend Spirit, 1.2ml eau de toilette
Elemis Ice Cool Foaming Shave Gel, 100ml
Penhaligon’s No 33 Beard Scrub, 5ml
Elemis Pro-Collagen Marine Cream for Men, 15ml
Phew. You can see why they couldn’t fit it all into one episode!
screen-shot-2016-10-03-at-14-12-50
Pia makes a really good point at the start of the video, saying if you’re a woman who happens to prefer fresh or less obviously ‘feminine’ fragrances, then you should also get the box for yourself. We happily wear several of the ‘male’ orientated scents in the box, but called it ‘Scent of a Man’ because this was the first ever perfume box curated for the chaps. In a world where everything can now be seen as ‘shared’ or ‘unisex’ we kind of wanted to point out this was created with them in mind (but nothing to stop us gals from helping ourselves, too!)
So if your appetite has been whetted you can watch part one of the video review below, and then pop here to buy the box – only £15 for VIP Subscribers or £19 otherwise.
Or, if you have the box already, why not join Nick and Pia in a sniffalong as you watch the video?

Written by Suzy Nightingale

Kenzo World – the globe goes crazy for the kookiest perfume ad ever…!

When Kenzo’s creative directors Carol Lim and Humberto Leon chose Spike Jonze – director of cult hit ‘Being John Malkovich’ – and the choreographer behind Sia’s ‘Chandelier’ video Ryan Heffingto for the just-launched Kenzo World Parfum ad campaign, it was always going to be a quirky. But the vibrantly odd video has gone viral across the globe, creating one of the biggest buzzes the fragrance world has seen.
Actress Margaret Qualley is resplendently elegant in an emerald green gown at a stuffy formal gathering, before breaking free in foyer of the hotel with a crazy, high-energy dance routine to the backdrop of a song ‘Mutant Brain’ – especially created as the soundtrack of the campaign by DJs Sam Spiegel & Ape Drums with vocals by Assassin.
Watch it for yourself, below, and see why it’s captured the media and public’s attention alike…

We just adore the joyous silliness of the ad, don’t you?
But what of the scent itself? Well it was created by one of the most talented perfumers of our era, Francis Kurkdjian, and is a modern take on an aquatic, ambery floral.
kenzo_world1765_150dpi_rvb-1000x550
Kenzo say:‘ ‘Like a dreamlike bouquet, the Peony is sublimated to accompany the “red berry” facets of Egyptian Jasmine. Bewitching Ambroxan sustains the note and adds voluptuousness and sensuality to a fragrance that transgresses stereotyped femininity.’
The bottle is (literally) rather eye-catching, too!
Kenzo World is sadly not due for nationwide release in the UK until next year, so we shall have to feast our eyes before our noses for now…
o.42471-1024x485
Written by Suzy Nightingale
 

Love to Smell… love us, too! Have you watched the fragrant friends?

Imagine having incredibly knowledgable, engagingly funny and totally un-snobby friends who like nothing more than inviting you ’round their house (or meeting up at a local coffee-shop) and gassing about the latest “OMG, you have to smell this” fragrant find… Well, some of us are lucky enough to have those friends (or hey, even be those friends!) but not everyone is so fortunate. We know this from meeting so many of our subscribers at events, or having them run up to us and say, ‘Oh thank god, people who understand me!’

Love_To_Smelllogo_blue-1

 

Two of our favourite ‘fume-heads  – fragrance expert Nick Gilbert [formerly Ambassador for Penhaligon’s and now freelance consultant] and Pia Long [perfumer, fragrance marketer and now freelance writer with monthly column in Perfume & Flavorist magazine] teased us a little while ago with the trailer for their new show – all about sharinf the things they have most enjoyed sniffing, lately. Now the YouTube channel Love to Smell has officially launched, viewers have access to those kind of friendly people talking about perfume in an informative but completely fun way – and were thrilled to find out they explored our Introductory VIP Discovery Box in their first full episode. It turns out, they love what we do, too…

PS: [HINT] Perhaps if you sniff around a little, you’ll find a brand new, just-launched to VIPs box to discover…? [END HINT]

In their Show Notes section of the accompanying blog, Nick and Pia talk a little more about what drew them to The Perfume Society, before discussing some other ‘try-me’ sizes of frgrances:

‘So we really love what The Perfume Society is up to – as you may have noticed, we love to smell… and love perfumes and talking about them. And The Perfume Society is more or less a club for people to get excited about smells. One of the best things about getting more into fragrances is the social aspect – talking to others, training your nose to be better at smelling; comparing notes and attending fragrant events. You will learn so much about fragrances, perfume history and the ingredients, too…’

With four episodes already out there – the next ones concentrating on subjects as diverse as Foam Burst shower gels and new perfume house Amouroud – we urge you to grab a cuppa and make time for Love to Smell – a fun, fragrant show that doesn’t take itself too seriously and makes you want to share the scents you love, too!

Written by Suzy Nightingale

Love to Smell? Nick & Pia launch new YouTube perfume channel, watch their teaser episode here…

Two of our favourite perfume people – fragrance expert Nick Gilbert [formerly Ambassador for Penhaligon’s and now freelance consultant] and Pia Long [perfumer, fragrance marketer and now freelance writer with monthly column in Perfume & Flavorist magazine] – are launching a brand new YouTube channel dedicated to all things fragrant, and have released a teaser-trailer to give a us a sniff of what’s in store.

Love_To_Smelllogo_blue

Appropriately enough, the channel is named Love to Smell, and the weekly show will encompass a plethora of perfume-related news, reviews, tips and tricks of the trade. Laid-back and totally approachable, their chatty style is immediately recognisable to anyone who’s met them before – and we love the fact they will only focusing on things they (again, so appropriately) love to smell. Have a peek of the show, below…

You can read a bit more about Love to Smell and why these two scent-obsessed friends have set it up: A knowledgable but friendly way to find out about new things to try – or remind you of favourites that have long been neglected – we loved this sample-sized trailer of what’s to come, and can’t wait to see the first full episode when it launches!

Written by Suzy Nightingale