So what is niche fragrance? That word is often flung around in the fragrance world, but sometimes we don’t stop to wonder about it. So what does that term actually mean, and where should you begin your fragrance journey…?
[Psst! Scroll down to find out how you can try well over £1,000 worth of niche fragrance – if you got the full sizes – for just £19!]
‘Niche’ perfumery began by referring to fragrances made independently, so not owned by a large brand. They can also be called ‘artisanal’, and because they were privately owned, often were able to take risks that larger, more corporately-inclined companies could not.
These smaller houses sometimes had a single person behind them – acting as founder, perfumer, Creative Director and PR person (and probably chief tea-maker, too!) The founder might also be self-taught in perfumery, rather than the traditional route of studying chemistry and then training at schools such as ISIPCA.
It might be useful to think of ‘niche’ fragrance as the catwalk of the perfume world. Unique ideas are celebrated, and might seem completely wacky or out-there, but actually tend to create trends that ripple down to the high street. Suddenly the ‘shoulder pads’ of the scent world are everywhere!
As niche houses became increasingly popular, some more established, larger houses began introducing more daring fragrance collections we also term as ‘niche’ – referring to the more artistic, less traditionally commercial style of perfumery rather than the size of the house itself.
But where can you begin discovering niche fragrances? At The Perfume Society we know that not everyone happens to live near a perfumery stocking niche scents (or even a department store with a diverse selection) – and even if you do, it’s sometimes overwhelming to work out where to even begin. What’s more, because of various lockdowns meaning we couldn’t even get to the shops – and new Covid-19 health protocols meaning testers aren’t readily available to smell in-store – it can be even trickier to actually get your nose on niche fragrance!
Trying a fragrance sample at home is the best way to truly discover if you love a scent – you need to live with it on your skin for several hours. A Discovery Set means you can try the entire collection from a niche fragrance house, and our curated Discovery Boxes allow you to smell things you’d perhaps never have considered (or not heard of) before.
Because we understand you’re missing browsing, spraying and smelling, in the latest we curated a selection of some of the finest niche fragrances out there to try at home. Click here for a detailed description of each scent, and on the names of the houses to read all about their individual histories. There’s no better way to begin your discovery of niche than right here.
In the Niche Collection VI you’re getting to try well over £1,000 worth of fragrance (if you had to buy them all as separate full-sizes to try) for less than the price of your average Deliveroo! This is what’s included…
ånd fragrance Sånd 2ml EDP 2ml eau de parfum (full size £35 for 10ml)
Atkinsons 24 Old Bond Street 2ml eau de cologne (£99 for 100ml)
Brioni Brioni 1.8ml eau de parfum (£70 for 60ml)
Eight & Bob Annicke 1 2ml eau de parfum (£55 for 30ml)
Initio Addictive Vibration1.5ml eau de parfum (£190 for 90ml)
Escentric Molecules Molecule 01 7.5ml eau de parfum (£36 for 30ml)
J.U.S Parfums Sexycrush 1.2ml eau de parfum (£165 for 100ml)
Lalique Noir Premier Plume Blanche 1901 1.8ml eau de parfum (£210 for 100ml)
Paco Rabanne Pacollection Strong Me 1.5ml eau de parfum (£65 for 62ml)
St Giles The Writer 2ml eau de parfum (£130 for 100ml)
A’Kin Cleansing Micellar Water 30ml (£12.50 for 150ml)
The Niche Collection VI Discovery Box is priced £19 + p&p* to VIP Club Members (£23 + p&p* to everyone else) – be sure to log into your account to take advantage of the special VIP Club price.
If this is your first time trying a niche fragrance, read our tips on how best to smell a new scent. Basically, you need to give it time to develop on your skin. Often the niche fragrances can be more complex (or just very different to more everyday mainstream scents you might be used to) so they can take you on more of journey as they unfurl throughout the day.
We do hope this helps explains things about ‘niche’ fragrance a bit more. One thing’s for sure: wherever you begin your niche fragrance journey, we’ve a hunch you’re going to fall madlly in love with many of them along the way…
By Suzy Nightingale