There can be few people who haven’t heard of Kate Moss or been aware of the extraordinary era-defining influence she’s had over the fashion and beauty industries throughout her illustrious, diverse career. Now, having launched Cosmoss – a beauty and fragrance brand incorporating ‘wellness for soul & senses’, Kate Moss invites us into her (beautifully scented) world…
Having made the decision to take a step back from the constant spotlight that’s been shone at her since day one, and to take business matters into her own hands by creating her own companies (such as the hugely successful Kate Moss Talent Agency she founded in 2016, and Cosmoss in 2022); as Cosmoss explains:
‘It all starts with Kate – the heart and soul of the brand. This is her Cosmoss.’
So-cleverly tapping into the zeitgeist of the much-needed sensorial craving for calm, Kate Moss has been busy since lockdown, working with Alchemist Victoria Young – an important figure in Kate’s own journey, being her go-to Naturopath, Shaman, and her Spiritual Guide. Using her personal experience of how life-affirming (and life-changing) this process of connecting with your senses can be, Kate made sure this was far more than merely a range of products that also happened to smell nice.
Cosmoss by Kate Moss Sacred Mist£125 for 100ml eau de parfum (30ml bottles coming soon) cosmossbykatemoss.com
Head Notes of Orange Flower and Bergamot; the lightest most fleeting ‘Muse’
Heart Notes of Jasmine, Tuberose, and geranium; the character and ‘Style’
Base Notes of oak moss, cedarwood, and tonka; the most intense & tenacious – the ‘Inner Soul’
A scent you can turn to every day, a reassuring hug of a fragrance that also uplifts and energises flagging spirits; you can also try a sample of Cosmoss Sacred Spirit by Kate Moss in The Garden of Delights Discovery Box – £23 (or £19 for VIPs.)
For edeniste, ‘the link between scent and mood has long been known and talked about, but never been scientifically proven when it comes to perfume. Now for the first time, the worlds of cutting-edge olfactory neuroscience and classic fine fragrance are brought together’ – discover your own perfumed possibilities… now welcoming FULL-SIZE edeniste fragrances for you to try in our shop!
Do you need to sleep better, boost your energy levels and want to feel happier (all while being beautifully scented, of course)? Well, we’ve never seen our Co-Founder Lorna McKay more excited than when she returned from the launch of edentiste.
Literally bouncing up and down as she recounted her meeting with the visionary founder, Audrey Semeraro, in the words of the brand, they are ‘Blending the science of emotion and the art of perfumery,’ while for Audrey, it’s about ‘redefining the mission of the perfume industry with the first generation of active wellbeing fine fragrances…’
Each edeniste fragrance has been ‘charged with active molecules clinically proven to boost our mood and elevate our emotions.’ And when they say proven, they mean it. The wellbeing effects of these fragrances haven’t been left to hearsay, as with so many other aromatherapeutic type perfumes, oils and unguents available – the edensite scents have been tested by neuroscientists, literally showing which parts of our brains light up when we positively respond to the perfumes.
But it’s been a long journey to get to this place of perfumed possibilities, and it involved challenging the entire fragrance industry itself. You can read all about the birth of this fascinating fragrance house, in our page dedicated to the edeniste story; but now that we have the full-size bottles available, let’s dive in to the scents themselves…
The edeniste collection encompasses the most divine eaux de parfum and Lifeboost® essences – think of these as olfactive wellness juices to boost energy levels, happiness or even allowing you to drift off to sleep surrounded by the most gloriously soothing scent – the edentiste collection contains ‘the highest-level olfactive neuroscience, combined with the highest level in fine fragrance.’ You can choose to layer the eau de parfum with a Lifeboost® or wear them alone – let your feelings and needs guide you to the right fragrances for each day…
‘A soothing aromatic herbal musk. The warm-skin facets of Spanish labdanum essence, wrapped in an overdose of feather-soft white musks, fosters peaceful dreams. Open yourself up to a pure, soothing vision of the world that surrounds you and let go.’
‘A reviving musky woody citrus. A refreshing splash of citruses from Italy, infused with the energizing essences of peppery bergamot and regenerative grapefruit, boosted with zingy ginger absolute from Ethiopia. As bright and empowering as a tall dewy glass of freshly squeezed juice. Get up and glow.’
‘A joyful woody fruity floral. A sparkling essence built around an exotic mango accord spiked with juicy, colorful notes of raspberry and watermelon, on a base of pure Virginian cedarwood essence. Surrender to the exhilarating beat of its fizzy tropical delight. Feel the bliss.’
‘A mellow solar white floral. A solar Madagascan ylang-ylang essence matched with a creamy monoi note – the name means “sacred oil” in Tahiti –, wrapped in pure jasmine sambac absolute from India and relaxing Madagascan vanilla absolute. Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’
‘A sensual amber floral musk. Free your mind with the essence of seduction in a timeless floral elixir enriched with addictive musky notes. A hyper-sensual aldehydic blend with a glamorous vintage vibe and hint of animal magnetism that will mellow your mood and ignite your sensual power. Let yourself glow.’
‘An uplifting spicy green floral. A confidence booster with zingy Ethiopian ginger absolute and crisp pink peppercorn absolute from La Réunion. The quintessence of easygoing wellbeing, captured in a luminous accord of fresh spices and green notes enhanced by two of the most precious ingredients in perfumery: Indian jasmine absolute and iris concrete from China. Dive deep into your inner self, feel its uplifting sense of comfort. You’re golden.’
‘A caressing solar white floral. We call it cruel, but that’s just because once you wrap yourself in its radiant creaminess, you’ll find it hard to do without it. This is an exuberant bouquet of white flowers at their most sensuous. Indian jasmine absolute is the star here, but Aurélien Guichard brings out its lushness with a glamorous, luscious, coconutty tuberose, underlined with milky sandalwood. Honeyed Tunisian orange blossom absolute infuses the blend with solar energy. Pair with any Lifeboost active and bask in the light.’
‘A tender white floral. It’s the name given to the essential oil drawn from orange blossom (here, a glorious extract from Tunisia). It’s also the tender heart of the colognes so beloved by the French from early childhood… Neroli is a uniquely luminous floral essence, capturing the sun-kissed scent-scape of the Mediterranean in its pure white petals. Aurélien Guichard underlines it with zesty green petitgrain, fleshes out its cologne-like vibe with tender notes of crystalline pear and juicy white peach and wraps it in a clean musky aura. Pair with any Lifeboost active and be radiant.’
‘A delightful fruity floral. This is rose, with a smile. Vibrant, colourful, flirtatious, the Queen of Flowers is showcased here with two rich natural extracts. Bulgarian rose essence brings its glorious radiance, refreshed by a sun-kissed splash of sparkling mandarin from Italy. French May rose absolute from Grasse – the rarest and most precious – adds its opulent sensuality. Notes of red berries, naturally present in some varieties of roses, tinge the vivid bouquet with playfulness. A velvety drydown of vanilla and musk wed scent to skin… Pair with any Lifeboost active and feel the delight.’
‘A regal ambery woody rose. Rose and oud may well be the most iconic accord in Arabic perfumery: a match made in scented Eden. Aurélien Guichard retells their mystical tales with a French touch, pairing rich, carnal, almost jammy rose essence from Bulgaria with a quality of oud distilled to brings out the precious resin’s most elegant facets. Another favorite partner of rose, patchouli essence from Indonesia, spiked with cool nutmeg, bolsters the blend’s rich texture. The skin-soft leather facets of Spanish cistus labdanum absolute shed their ambery light. It’s the ultimate in self-care. Pair with any Lifeboost active and let your feelings rule.’
‘An addictive vanilla. If we called it comfort food for the nose, we’d be remiss. This luminous and addictive duo of sweet and gourmand vanillas from Madagascar is so much more sophisticated… The secret to its radiance is a superb vanilla CO2 extract – one that preserves the most delicate facets of the precious pod. A lash of rum deepens its tones, introducing a second, darker quality of vanilla absolute. Aurélien Guichard underlines Its leather-like accents with a woody accord of mystical Somalian olibanum and smoky Haitian vetiver essences. Pair with any Lifeboost active and give in to your senses.’
‘An invigorating woody spicy citrus. With natural nuances of citrus, flint, wood, smoke, and earth, vetiver is a compelling fragrance all by itself. A primal, rooting scent that is also a classic of masculine perfumery (of course, it can be enjoyed by all genders). Here, Aurélien Guichard draws out the most sparkling facets of Haitian vetiver essence with a sunny cocktail of Italian fruit: bracingly bitter grapefruit and juicy mandarin, a delicate essence chosen.’
Feel Good Fragrances are very much on our minds right now, what with the current state of the world and the stresses we’ve all experienced these last few years. It can feel easier to cope in the summer, sometimes, can’t it? Those lighter, brighter for longer days can really help make things seem better; but we know the incredible power our sense of smell has to help, too, even on the greyest, coldest days. That’s why The Perfume Society have curated an extra-special Feel Good Fragrances Discovery Box…
Priced at just £23 / £19 for VIP Club members, the Feel Good Fragrances Discovery Box has been put together to boost feelings of peace, inner-calm, strength, resilience and simply a sense of well-being (which goodness knows, we could all certainly do with right now). Here’s how…
Cochine Tuberose & Wild Fig
An evening walk in a garden in Saigon was the inspiration, and puts one in mind of moonlight reflected on water – a silvery, cool sigh of relaxation that segues to a white floral heart and vetiver base. Inviting us to take a moment and breath deeper, this multi-layered scent is light yet has a lasting depth.
edeniste Vétiver Imaginaire
Invigorating yet grounding, this incredible woody citrus scent is backed by neuroscience for its effectiveness. With natural nuances of citrus, flint, wood, smoke, and earth, it compels quietude, contemplation, and contains a unique ‘Destress’ accord proven by neuroscientists to enhance a feeling of safety and well-being.
Electimuss Mercurial Cashmere
A fragrance to ride with us amidst changeable moods, maybe? ‘The most popular of the gods, Mercury was adored for his irresistible charm and wit and the inspiration for this sensuous and seductive scent.’ We say: wear this fluffy, irresistiable scent and feel better for every possible perfumed mood-swing!
Elementals Tong Ren
Based on wisdom of the I Ching, ‘Tong Ren speaks of how humanity has traversed a time of darkness’ and urges us via spiced citrus and exquisite Egyptian jasmine and apricot-like osmanthus ‘to come together in harmony and a spirit of equality to promote peace and create something new and beautiful.’ Yes please!
Maison Crivelli Ambre Chromatique
A vertiable mood-board for an ultra modern take on amber, we’re instantly transported: ‘Rainbow jungle, a spicy trek, vanilla vines, cut multicoloured bark: a golden resin. Pointed flowers, a davana pigment, sunlike feathers, an akigala leaf. An amber colorama.’ Incense-infused, sheer yet characterful, it’s a must-sniff.
Parle Moi de Parfum Wake Up World
Encouraging us to ‘feel more alert, alive and to acknowledge the wonders of the world around us,’ this invigorating scent fuses the brightness of bergamot and lime, a fusion of green apple and Turkish rose with enveloping warmth of a vanilla / tonka rich base. It’s a wake up call followed by a hug – the best kind.
Ruth Mastenbroek Gaia
Happy memories inspire every one of this brilliant British perfumer’s scents, and thinking about where each fragrance takes you, allowing yourself to escape, is such bliss. Inspired by the zen-like tranquility of the Norfolk Broads, soothing chamomile, grown in Norfolk, a sense of calm and contentment is assured.
Sarah Baker Loudo
Mischievous, flirty and fun, this is a scent to wear for an instant confidence-boost, and encourages us to enjoy ourselves a while. A pun on ‘ouhd’, one of its key ingredients, and the Latin word for ‘play’ or ‘a game’, the delicious mix of cherry, white chocolate and orange blossom on a woody musky base is simply addictive!
To the Fairest London Élan Vital
This restorative new scent is an earthy and utterly unique vetiver, paying homage to the thrill of connecting with the natural world around us. Élan Vital – ‘life force’ – is so grounding, so right for right now, the vetiver ultimately taking you by the hand and leading you to secluded, shady forest-y notes as it warms on your skin.
Freedom to be yourself, explore your more sensual side and, ultimately, take the time to reconnect with yourself, dare to imagine: ‘A mysterious poet, Colette dares to ask and to be asked love’s most challenging questions. Her notes of sandalwood and incense are as spicy and seductive as they are alluring.’ Ooh-la-la!
Scentered Sleep Well Aromatherapy Balm
A sophisticated floral lavender, with added therapeutic benefits of soothing chamomile, palmarosa and ho wood, bois de rose and geranium. With a modern yet gentle patchouli, clove and ylang ylang heart, it’s time to switch-off, unwind and give yourself permission to relax – whenever and wherever you need it most.
Weleda Skin Food Body Butter
This FULL SIZE cult item is adored by beauty editors – it imbues your skin with a unique combination of botanical extracts while gently scenting with sweet orange, lavender and scrumptious, resinous benzoin. Fast-absorbing, the butter leaves skin petal-soft and ready to scent with whichever you require from the above.
Read more about the fragrances by clicking of each of the pictures in the Shop page – but we hope, whatever your need, you’ll find some blissful moments with this incredible collection of Feel Good Fragrances. Know a friend or loved one who’s been through a lot lately? Why not treat, them, too…?
Can you re-set your mood and enhance wellness with scent? Scientists say… yes!
Because changing your fragrance for something fresher when the warmer weather (finally!) comes around is not only a way of reinvigorating your scent wardrobe, but a way to actively improve your mental wellbeing, says Alfredo Fontanini, MD, PhD:
‘Each perfume is associated with different recollections and experiences. As you form new memories, older ones and emotions tend to fade. When you try a new perfume, you are trying an odor that has no associations, so it gives you the possibility to make new ones and write new memories.’
According to the neuroscientist, who’s chair of the department of neurobiology and behavior at Stony Brook University, and a co-director of its Neurosciences Institute; using a completely new scent helps us mentally draw a line under past experiences and start afresh.
In an interview with Elle magazine, olfactory expert Dawn Goldworm agreed, and spoke of people using fragrance to provoke memories – something we know first hand so many of you have been doing during the pandemic. Says Dawn:
‘Later in life, when you smell something, you are brought back to a specific moment or event. You remember how you feel.’ And she gives the advice that now is a good time to re-access your scent collection (even deodorants, shampoos and shower gels). ‘If it makes you feel good, you keep it. If it doesn’t, you change it,’ she suggests.
It makes complete sense. Because when you take a deep breath and inhale aroma molecules, they’re detected by the olfactory receptors in your nose and immediately stimulate some of the deepest, oldest parts of the brain – in ways that we’re only just starting to understand.
‘This process produces nerve impulses which travel to the limbic system, the part of the brain which is most concerned with survival, instincts and emotions. It’s thought by scientists the activity of the nerve signal passing through this region causes mood change by altering brain chemistry,’ says Christina Salcedas, of Aromatherapy Associates London. Our ability to smell ‘…is a window into parts of the brain related to core functions, like pleasure, emotion, and memory,’ agrees Jayant Pinto, MD, author of the study, an otolaryngologist (try saying that three times!) and head and neck surgeon at University of Chicago Medicine.
It turns out reaching for a fresher (and new to you) fragrance is more than simply pleasurable – it’s genuinely good for your mental health and wellness. We can get on board with that…
If you’re looking for a whole new summer scent wardrobe, the Seasonal Scent Subscription Box for Summer is your effortless, ready-curated collection. Lighter, brighter, filled with sunshine and allowing you to ‘travel with your nose’, these scents offer a chance to revel in the bliss of luminescent, uplifting fragrances.
If you already love a particular perfume but want to explore more, try our genius Fragrance Finder: simply type in the name and it’ll offer SIX new scent suggestions for you to try.
If you’re looking for something completely different, delve into one of our Discovery Boxesto find niche, luxury and new names.
It really doesn’t matter where you choose to begin – wiping the slate clean and starting afresh with a new scent for summer is one of the best (and easiest!) ways to re-set your mood and focus on wellness through fragrance…
We all know how transporting smell memories can be – the whiff of someone’s perfume as they pass by immediately propelling you to another time, place or person you associate it with. It has long been known our sense of smell is the strongest link to unlocking these memories, but new research has only just revealed why…
An international team of scientists, led by Christina Zelano from the Northwestern University Feinberg School of Medicine, used neuroimaging and intercranial electrophysiology to discover why certain areas of the brain, such as the hippocampus, are more strongly linked with smell than any other sense. According to a report on the science news website New Atlas:
‘This new research is the first to rigorously compare functional pathways connecting different human sensory systems with the hippocampus. The striking findings reveal our olfactory pathways connect more strongly with the hippocampus than any other sense.’
‘During evolution,’ Zelano explains, ‘humans experienced a profound expansion of the neocortex that re-organised access to memory networks.’ Basically put, all other senses got re-routed as sections of our brains expanded, but smell remained intrinsically (and directly) connected to the hippocampus. Or as Zelano more scientifically puts it: ‘Vision, hearing and touch all re-routed in the brain as the neocortex expanded, connecting with the hippocampus through an intermediary-association cortex-rather than directly. Our data suggests olfaction did not undergo this re-routing, and instead retained direct access to the hippocampus.’
While this is, of course, fascinating; perhaps the more practical outcome of this, and other continuing research, is a reaffirmation of how important our sense of smell is to our wellbeing, and impacts on our every day lives even more than was previously assumed. Indeed, the discoveries of links between our sense of smell and depression (and how scent might be used in the future to treat it), has been significantly highlighted because of Covid-19 cases often suffering with anosmia (a lack of smell) and parosmia (a distorted sense of smell).
You can read more about anosmia and parosmia on our website by searching for those terms, and also in Louise Woollam’s piece about how devastating it was to lose her sense of smell as a fragrance blogger. It’s a subject Louise wrote about so movingly, again, more recently for our magazine, The Scented Letter: Perfume’s Bright Future edition. VIP Subscribers receive this magazine FREE, but you can also buy print copies, here, or purchase an International Online Subscription at only £20 for a full year of fragrant reading.
How often have you heard the phrase when this is all over during the past year? Well, the “when” is soon – at least in the U.K. with the government’s ‘roadmap’ for easing restrictions seeing the return of shops and outdoor hospitality services reopening on Monday, April 12th.
However, while our hearts may be full to bursting at the prospect of seeing loved ones we’ve missed for so long – there’s some real anxiety in the mix, too.
Because we know the ‘new normal’ (ugh, another saying that needs to get in the sea) is still far from resembling what our lives looked like in those hazy ‘before’ days, when many of us (perhaps lazily) took our freedom foregranted. To travel, to meet a friend for coffee, to hug them when we arrived – blimey, just to walk into a shop! And things will remain strange for some time. So we’re going to need some extra help, still, to get through this together.
If you’re feeling anxious about mixing in public again, you’re certainly not alone. The medical website patient.info has a great article with tips to combat stress in a post-Covid world, quoting psychologist and well-being consultant Lee Chambers, who says of course we’re all still worried, because ‘Over the course of the past 12 months, there has been significant change to adapt and acclimatise to.’ and explains: ‘Without a clear future anchor and the ability to create a longer-term plan, we lack the ability to prepare, and the constantly changing rules lower our tolerance to uncertainty.’
We know that so many more of you have been finding comfort and great mental-health support from scent during lockdown. It stands to reason we’ll need a fragrant anchor to help us get through the next few months as well. So, here are some soothing scents to help calm your nerves and help you feel grounded, but also some party perfumes for when the celebratory spirit strikes and you need an instant spritz of glamour.
Whatever your mood, there’s a fragrance to match or counteract, if needs be. Think of them as bravery: bottled. For when this is all over? For right now, or whenever you need them…
Nancy Meiland Gaia£45 for 30ml perfume attar
A beautifully nurturing scent delievered via a handy rollerball. A nuzzle of jasmine wrapped in warming nutmeg, brightening bergamot and a soft breeze of blue lotus on a caressing base of cedar and sandalwood.
Vines House Parfum Signature Story£75 for 30ml eau de parfum
Founder Rebecca Harrison shares her signature scent ‘for a mood of composure and contentment’ – a veriutable hug in a bottle. Cool lychee snuggles with ginger lily in a whisper of warm amber-rippled vanilla.
Angela Flanders Bleu de Chine£79 for 50ml eau de parfum
Swathe yourself in the hush of dry lavender, grounding patchouli aged for extra depth and the woody heart of bois de rose. Inspired by vintage Chinese textiles, it’s immediately comforting yet effortlessly elegant.
Histoires de Parfums 1899£35 for 15ml eau de parfum
With a pop of Champagne corks flying, the bohemians emerge from the clubs of Paris into the dazzling lights of the city. The fizz of bergamot and juniper floats on orange blossom ablaze with amber in the vibrant base.
Hermes L’Ombre de Merveilles £75 for 50ml eau de toilette
Perfumer Christine Nagel encourages us to ‘see the world from new and marvellous angles’ via contrasting light and shade. Shimmering tops notes swirl to black tea and simmering tonka.
Kierin NYC Nitro Noir£65 for 50ml eau de parfum
Mathieu Nardin’s powerhouse gourmand/floral positively swings its hips, with ripe berries swirled through rich patchouli and dusted with orris for a hypnotic, individualistic ‘hurrah!’
Whether you need soothing or a chance to celebrate, there’s a whole world of fragrances out there to support and reflect how you’re feeling (or would like to feel). If you’re still wondering what would be the best scent to suit your mood, take a look at our genius Fragrance Finder. Simply type in the name of a fragrance you love and it will suggest six others, thanks to the so-clever personality-matching algorithm…
Do you ever reach for a calming bath oil or reviving lotion to soothe away stresses or lift flagging spirits? From 11-16th June 2018, the International Federation of Aromatherapists (IFA) will be launching Aromatherapy Awareness Week – an annual campaign that aims ‘to raise awareness of the benefits of aromatherapy’.
As fragrance fanatics, we’re always surrounding ourselves with beautifully scented things, but wondered what aromatherapy-inspired products some of our favourite fragrance experts and bloggers liked to use…
Liz Earle, Founder, Liz Earle Wellbeing: ‘My long-term favourite is Aromatherapy Associates Revive Bath Oil, a delicious blend of neroli, sandalwood and patchouli. I was given my first bottle by their founder, Geraldine Howard, who I used to see for aromatherapy treatments when I was pregnant with Lily (now aged 27!) and who encouraged me to write my very first book, Vital Oils. She sadly died a couple of years ago, but I’m reminded of happier, less complicated times and her talented, gentle care every time I smell it. My newest fave is Ren’s & Now To Sleep Pillow Spray, an up-date on the classic lavender-only sleeping spritzes as it combines traditional lavender with hops to relax and frankincense to still the mind. It’s a fabulous sleep-inducing combination and I have become quite addicted.’
James Craven, Fragrance Archivist at Les Senteurs: ‘What else but OLVERUM bath oil? Of German origin and a best-seller for over 80 years, OLVERUM has always been a firm favourite of mine. It has the most amazing holistic healing magic: a little dash and I sleep like an angel and awake restored. Relaxing at night, a reviving tonic in the morning, OLVERUM is kind to the skin and helps to clear and stimulate a stuffy head or sluggish brain. A little gift to oneself.’
Thomas Dunkley, a.k.a. The Candy Perfume Boy: ‘I adore a shower – honestly, I could spend hours under warm water and hot steam, so it makes complete sense that my favouite aromatherapy product is the Neal’s Yard English Lavender Bath & Shower Gel. The soothing scent of lavender mixed with shower steam is the most soothing, calming thing after a stressful day. Just what one needs!’
Jo Fairley, Co-Founder of The Perfume Society: ‘For me it has to be Aromatherapy Associates Deep Relax Bath & Shower Oil. I genuinely feel like I’ve been coshed over the head – in the nicest possible way! – when I use this. My head goes ker-thump when it hits the pillow, and I know I’m guaranteed a great night’s sleep. What’s more, it honestly scents the entire house with wafts of sandalwood, camomile and vetiver, so while it’s quite pricey, I think it’s actually good value.’
Dariush Alavi, a.k.a. Persolaise: ‘Although aromatherapy isn’t a prominent blip on my scented radar, I confess there is one product that is never out of my eyeline: the Altitude Oil from De Mamiel. Originally designed to counteract the stultifying effects of air travel, it’s one of the most effective – and exuberant – cloud-banishers I’ve ever encountered. Lavender, pine, peppermint, eucalyptus, patchouli and a whole load of other wonder-oils come together to lift your spirits, widen your eyes and give you the tranquillity to face the day with a smile. Magic!’
Samantha Scriven, a.k.a. I Scent You a Day: ‘I definitely find the right scent can calm me down and it almost always goes back to the smells of Mother Nature. I currently carry round a little roll on fragrance from Our Modern Lives by Sarah McCartney. It’s called Yellow Sunrise Hope and I roll it on my pulse points to give me a moment of head space. It evokes an al fresco breakfast with fresh orange juice, sunshine and bunch of daffodils. It is the absolute polar opposite of the usual noisy, chaotic breakfast times in my house. It helps me escape for a few minutes, and those minutes are precious.’
Maria Angelidou, a.k.a. Greek Goddess London: ‘I joined the “aromatherapy inspired” products bandwagon quite late, but I realised that I was using them anyway to scent my home and help me relax. I was using Jurlique‘s Calming Blend Aromatherapy Mist with lavender and grapefruit for quite some time on myself plus my bedding, but lately I got a diffuser; the Sterline Ultrasonic Aromatherapy Essential Oil Diffuser. It’s quite compact but diffuses the oils I choose beautifully and the changing colours relax me (and my husband who demands we switch it on every evening) a lot…’
Stephan Matthews: ‘I’ve always loved the opening hit of rosemary in Clarins Eau Dynamisante and then the mouthwatering orange and Amalfi lemon that immediately follows. It is “summertime” to me, which is why there’s a bottle at the front door, a bottle at the back door, a bottle in the summerhouse and a bottle in my travel bag! Some would call it an addiction but I find that it invigorates and uplifts me, which is one of the best aromatherapy traditions.
For those of you interested in learning more about the aromatic powers of fragrant ingredients, do have a browse of our extensive Ingredients index!
Meanwhile, you may be interested to learn that we were recently completely enamoured by the newly launched anatomē [see our Instagram post about our afternoon with them] – founded by Brendan Murdock working with perfumer Anastasia Brozler for a fascinating new wellness approach, using Anastasia’s phenomenal and potent essential oil blends alongside nutritional supplements.
There is no doubt that fragrance has the power to utterly alter the way we feel – it can lift our spirits, transport us to a specific time and place so rapidly we’re left reeling with sensorial shock or swathe us in comfort just when we need it most. But what about taking that further and using ingredients in perfumes to target particular feelings and to provoke our enjoyment beyond merely “smelling nice”? Valeur Absolue take inspiration from aromacology, mineral therapy and the roots of 17th century fine perfumery: each scent created to fragrantly enhance a mood – the key ethos being to uplift, relax and revitalise. Of course fragrance-lovers instinctively understand perfume’s feel-good factor: But Valeur Absolue’s founder – Geneva-based Benedicte Foucart – wanted to take that one stage further. Imagine fragrances infused with ingredients known to soothe, to nurture, or to inspire passion. Imagine gemstones, not only creating something beautiful to look at – but, according to Foucart, helping to shift energies… With many people now subscribing to the idea that semi-precious stones can harness “healing” powers, it’s certainly a fascinating path to follow within the world of luxury perfume.
Having worked as International Vice President at Elizabeth Arden (where many fragrances were launched, during her tenure), and then perfume house Firmenich as head of global marketing, Foucart came to the brand with ample consumer experience. Indeed, Valeur Absolue was actually inspired by a consumer study of 10,000 women in the USA and Europe, which revealed ‘the growing dissatisfaction among women concerning the current offerings in the fragrance market,’ observes Benedicte, explaining, ‘Our products are “more” than perfumes; above all, perfumes that smell absolutely delicious, but they are also real wellbeing elixirs which offer real benefits to women.’
“Areumat perpetua” features in all the blends – a natural extract of immortelle flower, linked to the release in the body of feel-good beta endorphins. The ultimate vision Benedicte had for Valeur Absolue was ‘to bring fine fragrance and wellbeing back together,’ returning to the tradition of the 17th Century roots of fine perfumery, and the time when perfume had a health- or mood-enhancing powers.
Rouge Passion marks the seventh fragrance in their line, and takes the story further with regard to creating a scent that takes a more intensely sensual direction. Champacca is the stand-out ingredient for us, here (collars woven with champacca were traditionally worn by Indian women as a seductive ploy, so Benedicte informs us!) with a deliciously addictive quality that keeps your nose clamped to your wrist long after spraying. A softly powdered tonka bean was chosen to round off the base – a highly sophisticated yet totally on-trend gourmand touch that we dare you to try and resist… Valeur Absolue Rouge Passion £59 for 50ml eau de parfum
Buy it at House of Fraser
Can crystals “heal” or enhance? Well whatever you believe, there’s no doubt the gem-filled bottles are beautiful objects in and of themselves, and the soft rattle you get with each spritz is terribly satisfying and soothing to play with. More than this – and most importantly – the fragrances smell great. These are not “spa” products, it was vital for Benedicte to give women contemporary, sophisticated scents they actually wanted to wear. The new branding – which we love – reflects this, and the whole ethos of the brand: wellbeing through elegant simplicity, for people who don’t want to compromise.
Interested in finding out more of these crystal-powered, mood-enhancing scents? Read our page dedicated to the brand to match the perfume to your personality, and check out their website for an in-depth guide to each fragrance….
Written by Suzy Nightingale