How to choose your perfect wedding fragrance…

The flags are flying, excitement is mounting, and everyone in the fragrance world is wondering which fragrances HRH Harry and (soon-to-be HRH) Meghan have chosen for their wedding…

But a more pertient question is to ask: how on earth should you go about choosing the perfect scent for your ‘big day’ (or any special occasion) anyway?

Follow our guide to choosing his and/or her scents to create an olfactory memory that will last a lifetime…

– It’s vital to live with a fragrance for several hours (better still – an entire day) on your skin. That scent you spritz and immediately fall for may turn into something less than loveable as the notes develop.

– The very best way to try is in the comfort of your own home, with zero pressure, scroll down to our hand-picked selection of samples for you try, below (they’re perfect for bridesmaids gifts and wedding favours, too!)

– Try not to test more than a few fragrances at one time, because too many at once = a muddle (and you’ll likely forget which is which, anyway!)

– Following on from the previous point, when testing a fragrance, be sure to write down the name of it on a blotter or jot down on your phone. By the time you get home a pile of random bits of scented paper will mean nothing to you!

Scared to branch out? Type the name of a fragrance you already know you love into our Fragrance Finder, and we’ll immediately suggest six new scents we think you’ll fall for!

Don’t know where to start? Book a bespoke fragrance consultation as a couple (or on your own if you prefer) – we’ve listed seven scent sittings for you try, and many are completely free, so what do you have to lose?

– When you find a fragrance you love, consider following the fragrant theme through to your floral arrangements, colours, mini-versions (to give as bridesmaid gifts or wedding favours), and matching scented candles to use for table decorations…

If you can’t indulge yourself while choosing a wedding scent, when can you? Take time to sit back and explore these fabulous fragrance selections we’ve specially curated – bringing you an extensive range from cult niche houses to luxury designer, with iconic classics and a few scented treats to enjoy along the journey…

The whispered breeze of Amouage Beach Hut is perfect for seaside weddings, while Sana Jardin Berber Blonde will whisk you to more exotic shores.

Fragonard Verveine will sparkle the whole day through and Estée Lauder Modern Muse Nuit is ideal to smoulder softly as dusk falls.

The Beautiful Mind Series duo celebrate intelligent, creative and inspirational women, as two perfumers for Miller Harris Tender and Scherzo uniquely interpret F. Scott Fitzgerald’s Tender is the Night.

Indulgent are here to help de-stress with : a sumptuous Heathcote & Ivory Lavender Fields Hand Cream (don’t forget those hands will be photographed close-up and on show all day, so pop this perfectly sized nourishing and relaxing cream in your pocket!) and from Aromatherapy Associates, Deep Relax and Support Breathe Bath & Shower Oils. Much needed, we sense…

Treat Yourself Discovery Box £19 (VIP price £15)

An utterly delectable range of new fragrances, recently launched by founder Amy Christiansen Si-Ahmed, this stunning portfolio of perfumes reflect her life-long love of fragrance – nurtured on travels through the Middle East with her inspirational grandmother. A box of delights to discover for nomads, free-spirits and all those who love clasically composed yet contemporary scents. Close your eyes and bask in these…

Savage Jasmine Night-blooming jasmine, wrapped around intoxicating musk. 

Sandalwood Temple Moroccan neroli oil, enveloped it in Atlas cedarwood, Haitian vetiver, creamy vanilla and East Indian sandalwood.

Tiger By Her Side Showcases Moroccan rose alongside Somalian incense and Indonesian patchouli.

Berber Blonde Filled with the light of Sana Jardin’s signature orange blossom, alongside Moroccan neroli oil and musk.

Celestial Patchouli Exotic aromas of patchouli, leather, cinnamon bark and Australian Sandalwood give way to the abundant warmth of rose, jasmine, osmanthus and Moroccan orris.

Nubian Musk A sensuously inviting blend of musk and vanilla, rose, jasmine, Moroccan grapefruit flower, Haitian vetiver and Australian sandalwood.

Revolution de la Fleur This is a sultry, sun-filled melody of Madagascan ylang ylang, Moroccan jasmine, frangipani, rose, vanilla and sandalwood.

Sana Jardin Discovery Set £30

An entire wardrobe of masculine fragrances for him to try before he buys (and for you to approve, perhaps?) there’s a wealth of choices from fresh and reviving, crisply stylish, designer favourites to ultra-luxe new houses to discover, and a FULL-SIZE face wash by cult male grooming brand, Heath! Also great for gifting to the Best Man or splitting in to wedding favours for hard-to-buy-for male guests…

Cartier L’Envol Sunshine diffused through golden droplets of amber, a canopy of forest trees with resinous, woody depth. Perfect for outdoorsy types and nature-lovers.

Cristiano Ronaldo CR7 Not only for football fans, a spritz echoing that first sip of whiskey, or sinking gladly into your favourite leather armchair in a gentleman’s club.

Coach For Men Thirst-quenchingly green with citrus enhanced by a herbaceous waft of coriander, sensuous geranium, fragrant cardamom and softly suede dry-down.

Dunhill Racing A nod to heritage gentlemen’s fragrances: citrus, lavender, pepper and musk, but a juicy twist of grapefruit, orange blossom and guaiac wood set this scent apart.

Ferrari Man in Red Thrill-seekers with a softer side should reach for a fruity-spiced opening, golden plum entwined with orange blossom and soothed by lavender.

Jaguar Black Chromite A flash of just-peeled mandarin, crisp tartness of green apple and a background of incense and patchouli add mystery and sophistication to the journey.

Jovoy Private Label Originally made for a client who just happened to be an Arabian prince, this one will have all and sundry swooning when they smell the woody, musky trail…

Kenneth Cole Mankind Nuzzle-up to succulently juicy fresh pineapple warmed by ginger and cardamom, tarragon and cinnamon enveloping vetiver on a greenly mossy base.

Missoni Parfum Pour Homme Head-clearing lemon leaves and pomelo dress up fougère notes of lavender, jasmine and herbs to a stylishly snugglish finish. A new go-to. (With matching shave balm & shower gel!)

Vince Camuto Homme Citrus and juniper = G&T, with Italian fennel, blue cypress and balmy lavender to soothe the nerves while taking a walk in the cool of the spruce trees.

For Him Discovery Box £19 (VIP price £15)

For the ultimate in luxurious was to try a selection of fragrances – these don’t just look pretty (perfectly presented in a vintage hatbox-style gift box), all the Valeur Absolue scents were created specifically to evoke particular feelings. Featuring an incredible seven 14ml bottles, each flacon has semi-precious gems to further enhance the perfume’s emotion. And if you can’t quite stretch to the full collection, we suggest putting this on your Wedding List to enjoy exploring together long after the confetti has blown away!

Harmonie Takes you to a safe and invigorating place, serene and welcoming: a world of absolute harmony.

Confiance Offers intense and comforting aromas, from the tones of Bourbon vanilla and cedarwood.

Vitalité Develops around citrus and acerola: bold and resolutely optimistic.

Joie-Éclat Gets it spirit-uplifting power from essential oils of Florida grapefruit and Haitian vetiver.

Sérénitude Creates the essence of an empty beach, via floral and woody tones.

Sensualité Embodies the sensuality of a serene, beautiful and self-assured woman.

Rouge Passion Is a floriental with enchanting tonalities – alive, seductive and radiant.

Valeur Absolue Deluxe Coffret £112

Whichever fragrances you plump for, we wish you all the best of luck and a lifetime of happiness with The One (your other-half and the scents you fell for), and hope our guide has helped settle any scent-choosing anxieties!

Written by Suzy Nightingale

7 wedding fragrance consultations: in-store & online

Picking a new perfume can be difficult enough at the best of times, but for your wedding day? That’s piling on the pressure!

Whichever scent you select, this will forever remind you of the day, a scented memory to treasure forever, and we know many couples don’t just want to wear the same ol’ fragrance they wear every day. After all, you’re unlikely to be rocking up to the chapel in whatever outfit you happened to find on the floor that day (we hope!) so why would your scent be a second thought?

But where to begin?

Firstly, here are some questions to ask yourself

What’s the style of your dress and theme of the wedding? Relaxed, formal, opulent, casual, classic, modern…? The style of your fragrance should fit comfortably with the occasion.

Is there an overall colour-theme for the wedding and celebrations afterwards? Colour can be a great guide to which fragrances you might be drawn to. Pale feature colours are unlikely to fit with a decadent, oriental style scent and vice-versa.

What flowers will be in your bouquet or decorating the venue, and are they fragranced or unscented? A strongly scented set of floral arrangements could fight with a fragrance that’s wildly different (and we definitely don’t want fights on a wedding day!)

Are there types of fragrances you already love? Don’t worry if you’re not sure how to branch out – take our Find Your Next Fragrance test online to see where to begin looking. All you need to know is the name of a fragrance you already love, and we’ll suggest six other fragrances that you’re bound to find something wonderful within…

We’ll be suggesting some ideal scents for brides and grooms to try later in the week, but for now we’ve rounded-up a selection of some of the best fragrance profiling sessions around, so read on to see which sounds best for you (or try them all!)

These are specialised boutiques that offer an expert consultant to help guide you through the myriad of scents of offer, who will sit with you, ask a number of questions and help you work out exactly which one is best for you. A fantastic service at any time, for a big occasion it’s a life-saver, giving you the time and space to really find that special day’s perfect scent…

Atkinsons Wedding Fragrance Consultations 

If the newlywed Queen Victoria was honoured by Atkinsons with her very own Nuptial Bouquet*, then why not embrace your inner highness with an equally majestic scent for your wedding day? Atkinsons London welcomes brides and grooms-to-be in store for a range of fabulous services.

Their flagship team at their incredibly beautiful 41 Burlington Arcade boutique, will firstly take you through a bespoke experience to match you with your ideal perfume for your perfect day. We’re told this results in a fragrance for life. Their perfume profiling is a truly memorable experience; thorough, in-depth and one that speaks to the soul – it comes highly recommended.

The service can further continue downstairs in their salon with a wedding day hair consultation from their uber-talented hairdresser, Umberto.

By appointment, please call 0207 998 6166 to book or email store@atkinsons1799.com

*Pictured – the original Atkinsons order form from Queen Victoria for her wedding day scent Nuptial Bouquet

atkinsons1799.com

Ormonde Jayne Made-to-Measure service

For those wanting to have a personal twist on the scent for their special day, we introduce to you; Ormonde Jayne’s Made to Measure service. A luxurious service offered in their newly refurbished, and rather beautiful, boutique in The Royal Arcade, off Old Bond Street.

The Made to Measure service allows brides-to-be to choose their favourite scent from the Ormonde Jayne collection, (you’ll be taken through them by one of their impeccably trained staff) and then have it re-poured with your desired oil concentration, allowing up to 42% (the average eau de parfum is between 15-25%). Expect impressive, powerful results and a scent that will last til the very end of your special day.

This is personalised even further by the option to engrave one’s initials, and perhaps the wedding date – a lovely touch – onto the cap or bottle. Followed finally by a beautiful gift-wrapping service.

And while you wait? Graze on heavenly chocolates (courtesy of their delicious neighbours Charbonnel & Walker), sip on champagne and daydream about what will be the most magical, memorable, day of your life.

By appointment only, call 0207 499 1100 to book. Ormonde Jayne, 12 The Royal Arcade, 28 Old Bond Street, London, W1S 4SL

ormondejayne.com

Penhaligon’s Fragrance Profiling Session

Penhaligon’s offer this complimentary service in some of their standalone stores, which begin with being ushered into a private area and, over a refreshing tea (or perhaps some more-refreshing fizz) the consultant asking you some carefully thought-out questions by which to guide them into recommending several pairs of their fragrances to try.

Then, judging from your reaction (with both verbal and non-verbal cues, such as smiling, or paying attention to your eyebrows!) they discover the direction to explore together. A quick water break after five pairs of fragrances, to help cleanse the palate, options are refined down to finding the perfect perfume. Can’t make it to one of their boutiques? No problem, for Penhaligon’s have cleverly come up with online Profiling, and will even send you two samples from the selection of six selected as best for you (the cost of which they’ll deduct if you then go on to purchase a 100ml bottle).

Those who’ve taken part report that before the session, they thought they didn’t have any strong ideas about particular types of scents they were looking for, but by the end had formed a much clearer idea as to the best ones to look out for – so a service that’s helpful for the rest of your life, not only for a wedding day!

To book your own complimentary Fragrance Profiling consultation call your nearest Penhaligon’s store.

penhaligons.com

Floris London ‘Together’ Bespoke Fragrance Service

As part of their in-house bespoke perfumery service, ‘Together’ is a 3-hour appointment perfect for couples searching for truly unique scents, speacially composed with a Floris perfumer at at their flagship Floris boutique. Upon ordering online, ahead of the session you receive a beautifully presented gift box, including two bottles already engraved with your initials, as well as a guide to prepare you for your appointment.

Your session begins with a welcome from a member of the Floris family themselves, who will give you both a short overview of the company. Then, while you enjoy your glasses of champagne, your bespoke perfumer asks you to choose from a wide selection of fine fragrance bases, and throughout the appointment as you learn about fragrance creation (from the oldest privately owned family perfumers in the world), you will craft your scents with the introduction of new accords to complement your taste, until both your unique tailored fragrances are complete.

For peace of mind, your private record will be securely archived in the Floris ledgers for you and your future generations to reorder when required (which is completely delightful, don’t you think?) and repeat orders of 100ml bespoke fragrance can be ordered for £160 each.

£800 for 2 x 100ml bespoke fragrances. By appointment at Floris London, – order your engraved bottles online, and your session will take place at 89, Jermyn Street.

florislondon.com

Creed Fragrance Consultation

Offering you the chance to completely ‘immerse yourself in a world of unrivalled fragrance, coveted candles and rich bath and body care’ at the Creed Boutique, here you could find not only your perfect wedding fragrances, but matching scented products to give as bridesmaids gits or even to scent the tabels at your reception to continue the sensory theme.

Their exquisite lower ground floor offers a private and restful environment where guests can experience luxurious and bespoke fragrance consultations, uncovering their perfect signature scent for any occasion. The boutique’s team of highly-trained experts can accommodate almost any fragrance need, guiding guests through an impressive journey of scent discovery whilst enjoying a glass of Champagne. How civilised!

To book your bespoke consultation please contact The Creed Boutique, 99 Mount St, London W1K 2TF, call 0207 495 1795 or email enquiries@creedboutiquemayfair.com

creedfragrances.co.uk

Atelier Cologne Experience

At their utterly stunning (and so-colourful) Covent Garden boutique, Atelier Cologne offer an experience of a privileged moment for each client. Beginning with a bespoke perfume consultation, you’ll be introduced to each of the collections’ bestsellers, and from that discover your own personal ‘perfume wardrobe’. While spraying, the Perfume Artists tell the story that inspired the Cologne Absolue. ‘It is through this storytelling that customers’ imagination, memories and emotions are triggered, helping them make a final choice perfectly matching their personality and individual story.’

At the Atelier, the unique engraving workshop offers long-lasting Cologne lovers the chance to personalise their ‘keepsake’ travel spray. Clients can choose from more than 15 different colours of leather cases and have their name, initials or a short message engraved on the leather.

This bespoke customisation service is performed in front of each client by the Perfume Artists, in less than five minutes, using custom-made engraving machines. A perfect keepsake for your special day, something to keep forever and have re-filled time and again, and perhaps you can choose mini scents as bridesmaid gifts or the Groom’s Best Man while you’re at it?

The Atelier Cologne Experience is available at 11 The Market Building, Covent Garden, London WC2E 8RB.

ateliercologne.com

Experimental Perfume Club Bespoke Workshop

During a three-hour session, you’ll create and perfect your own fragrance with one-to-one expert consultation along the way – exploring in detail a selection of 40 perfumery ingredients, you will be free to browse over two hundred from our lab to achieve your perfect blend.

Along the way, after answering a variety of insightful questions, you’ll find your ‘nose’ and leave with a stronger understanding of fragrance composition, what you like and you dislike and an enriched descriptive vocabulary for your sense of smell. This is a hands-on workshop where the full session is one-to-one with the perfumer at EPC, perfectly suitable for any level of experience and ideal for individuals, couples or private groups. They will tailor the workshop to whatever your needs are, so just ask!

After the workshop you’ll leave that day with a truly signature scent in the form of a 15ml lab bottle of your bespoke fragrance, as well as your perfume formula for future orders and a complimentary 50 ml Eau de Toilette, sent to you within 2 weeks.

£450 for one / £220 for additional participants (includes the first 50ml bottle of your fragrance, delivered two weeks after your workshop). To book, fill in the appointment request form online.

experimentalperfumeclub.com

Written by Suzy Nightingale and Carson Parkin-Fairley

Did they ‘pop the question’ this Valentine’s, or are YOU planning to this Leap Year? Deco London pair couples to their perfect scent match…

Did you know 2016 is a Leap Year – traditionally the time when it was deemed socially acceptable for women to ‘pop the question’, and specifically that February 29th will mark the ‘Leap Day’ of the Gregorian calendar – a date that occurs in most years divisible by 4, (so: 2008, 2012, 2016, 2020, and 2024)? For those who hold to such conventions (and really, ladies, where is your spirit and pluck if you limit yourselves that way?) 2020 is maybe holding off that little bit too long – so have those questions at the ready.

Once the deed has been done (and hopefully accepted with a positive answer!) we say forget the dress and focus on the perfect scent for the big day. To the non-initiated that may sound slightly crazy, but we genuinely know many a perfumista who began panicking about the perfume they and their partner should wear before considering anything else. Wherever perfume fits on your forthcoming wedding’s priority list, it is an important consideration at any time – nothing worse than jarring scents fighting each other to the altar and beyond.

Now, some fragrance companies are catching on to this requirement of ‘scent pairing’ and Sophia Fannon-Howell is leading the way with her Deco London range having specifically imagined characters for each fragrance – inspired by the Bright Young Things of the roaring twenties but with idiosyncrasies appropriate for any era, creating contemporary fragrances with a historical twist and bringing nostalgia, glamour and sophistication to the fore.

Creative Director Sophia says: ‘People spend years planning their dream wedding, down to the very last detail, but many forget to consider what fragrance they want lingering in the air. Perfumes help preserve memories, you should have a scent that sets the mood and will forever remind you of the happiest day of your life…’

Launching last year with six fragrances – designed to encompass genres to suit every mood and personality – Sophia wanted to give perfume-lovers a starting point in a bewildering marketplace. The characters are there as a guide, gently nudging people to recognise something of themselves or their loved ones in the descriptions, and therefore more likely to be drawn to the fragrance itself than a completely abstract description that only lists main notes. Explains Sophia:

‘We looked at similar ingredients and notes, things that would compliment each other without dominating, but still held their own personality. We haven’t tried layering them, I mean you could of course, but they weren’t designed that way. They’re all little people to me – they each have their own persona, and I wanted people to be able to wear them as personalities as well as perfumes that would naturally be attracted to each other, and to the wearer themselves.’

Of course people can mix and match to their heart’s delights – and sometimes opposites attract – but Sophia suggests the perfect wedding couple in her fragrance world would be as follows…

Ernest, ever the gentleman, offers a blend of exotic amber, vanilla, woods and leather, giving the perfume a distinct masculine aroma, with an added burst of citrus – known to help lower stress levels.’

‘His female match, Millicent, epitomises the charm and charisma of the 1920s dame, opening with bergamot and mandarin, a heart of classic wedding flowers expertly fused with woods and musk, which gives the fragrance its strong character.’

Deco London Ernest and Millicent, £75 for 50ml eau de parfum
Buy them at Deco London

Have you met your fragrance match? Do let us know what you both wore (or plan to wear) for your big day, we’d love to collect your wedding scent stories for a later issue of The Scented Letter magazine…

Written by Suzy Nightingale