Perfume War – watch this fascinating documentary…

The highly acclaimed, multi-award-winning documentary, Perfume War, asks the question: can perfume prevent war? One woman made it her mission to find out..

Perfume War is about two friends and their unstoppable fight for world peace. Captain Trevor Greene’s mission in Afghanistan ends violently with a Taliban axe in his head. Miraculously, he survives to see his best friend Barb Stegemann, a single mom, carry on his peace mission with a new strategy – perfume.

In an Art of War maneuver she takes what the enemy loves most, the poppy crop, by purchasing rose and orange blossom oils, which pay Afghan farmers twice the income over illegal poppy. Scientists marvel at Greene’s recovery as he rebuilds his brain, while Stegemann helps rebuild in Afghanistan and Rwanda.

Barb fights a retail war in stores while working to keep her company financially afloat. In a world that monetizes war, Barb needs a cavalry of business to take up her retail activist charge. A global beauty giant shows interest, but is her essential oil good enough? Will she run out of money? Will she win her perfume war?’

 

 

You can find out for yourself, as the full documentary film has now been made available to watch for FREE online!

Explaining why she wanted to make the film free free to watch during this period of #lockdown, Barb says ‘I was thinking about how I could send you all a gift. So here it is…’

Barb had previously used her go-getting attitude to build a socially-minded fragrance empire in the Canadian niche house of 7 Virtues, and it’s fitting the film of this incredible journey has now been made. She’d launched her brand after discovering an Afghan activist who was encouraging farmers to grow orange blossoms and roses, as an alternative to the poppy trade that was fuelling such unrest in the region.

Can perfume truly stop war? As Steggemann says, we spend a lot of money funding violence all over the world, so surely it’s worth trying to fund peace with perfume…?

By Suzy Nightingale

Anima Vinci perfume masterclass – live-streaming sniff-along

Anima Vinci, the niche house with perfumes that are ‘feel-good potions’ – are live-streaming perfume masterclasses online, for free! Read about how to join in and connect with your sense of smell…

What with staying home being the new going out, we’re loving the inventive and engaging ways fragrance houses are finding to bring the perfume community together – and these weekly sniff-along scent classes with Anima Vinci are just the ticket to learn something new while having fun.

Anima Vinci say: ‘Treat yourself with some time out of the daily confined routine and have fun with us discovering the world of perfume, the raw materials, the creative process and much more. The live event is open to all to follow but it’s much more fun with the @home kit!’

So, how does it work?

The live masterclass will last for approximately one hour, and while everyone is free to watch, of course it’s much more fun if you sniff-along for the session. They have made special Anima Vinci @home Masterclass Kits, £45 which you can purchase on their website, and which will contain ‘7 mystery raw materials to smell, an Anima vinci discovery set with 8 samples, perfume strips and a quiz card.’

If you want to jump straight into discovering their scents, however, without the raw materials and card – we are thrilled to stock the full Anima Vinci Discovery Set, £20 in our shop, for you to explore and fall in love with, whenever you wish.

If you already have a kit, or discovery set – or simply want to tune in to see what it’s all about, here’s the link you’ll need:

NEXT LIVE MASTER CLASS : THURSDAY 9th APRIL 2020 at 7pm (LONDON GMT) – don’t forget to head to the Anima Vinci Facebook page to take part! And check back on their website for news of the next masterclass

 

By Suzy Nightingale

Happy hump day! Laugh along with these vintage fragrance ads

January may feel like a month of Mondays, especially with this awful weather, but we’ve made it to another hump day, fragrant friends! We’re celebrating with a look back at some of the most hilarious scent ads of yore.

Now that we’re in the 20s, we are feeling distinctly nostalgic for all things vintage – but it’s easy to forget how drastically advertising styles change over the years. What once was ultra cool can turn to cringe in the blink of an eye. YouTube is the gift that keeps on giving, as far as viewing vintage adverts is concerned, and there’s a whole host of fragrance ads that range from the unintentionally hilarious to the downright dodgy. We’ve rounded up some more of our favourites to keep you smiling for the rest of the week…

There’s a distinctly Monty Python-esque feeling to this advert from 1969. At any moment, one expects a character to ask, ‘Alright, but apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system, and public health, what have the Romans ever done for us?’ To which, according to this advert, we can now add: Bacchus Cologne. He’s not the messiah, he’s a very smelly boy!

Lasers, leotards, smoke machines… could this be the dawn of the 1980s by any chance? This couldn’t be more thrillingly of its it time (1981 to be precise)  if it tried, and we even have SCIENCE (along with some nifty robotic dance moves, which I’m pretty sure we’ll all be breaking out down the club this weekend) to back up their claims of ‘pheremones’ in every bottle of Jovan Andron, that are ‘guaranteed to attract.’ Attract what, we’re not quite sure. Stifled laughter?

We can imagine the storyboard the advertising team created before filming this advert for Hawk Cologne in 1981, showing a ‘man who reaches higher’ – embodying all the freedom and graceful power of a bird of prey as he effortlessly conquers the rock he’s climbing. Unfortunately, the images somehow don’t match the voiceover, because what we see is a rather gormless chap with a bowl haircut looking for all the world like he’d need nanny’s instructions to climb the stairs to bed. Ah well, it probably looked good on paper.

This woman is not on the verge of a complete breakdown, she’s just ‘a little bit Kiku.’ That’s all. It’s 1969 and she’s fine, okay? She’s just changing her mood every two seconds and wearing a salad bowl on her head. She’s NEVER BEEN BETTER, thank you. In fact, aren’t all women, ‘a little bit Kiku?’ Well perhaps, but in public we try to hide it. Now take that off your head, Sandra, and come with us. We’ve all been rather concerned about you…

It’s not merely the yellowish hue that makes this 1976 advert look like a cheese dream: we think the people behind this campaign had been at the last of the Camenbert. In an unfathomably long sequence, we see Charles Bronson gawping weirdly at a piano player, then burst through the doors of his own appartment and begin stripping as though he’s joined the Chippendales, all while smoking a pipe. The name of the fragrance? Mandom. Of course it is. Pass the Brie.

Written by Suzy Nightingale

Jo Malone London Gent film: first look…

Following on from their summer announcement of the first ever ‘Jo Malone London Gent’, Britain’s own movie star John Boyega, and from their intriguing teaser on Instagram, Jo Malone London just announced ‘…a very exciting Short Film launching with our Male Ambassador,’ which they finally unveiled at 1pm today, and you can see, below.

Simply entitled ‘A London Gent’, Jo Malone London say they sought to bring ‘the power of scent to life’ with the short film, featuring proudly London born-and-bred actor (and that brand-new brand ambassador who was carefully selected to be the aforementioned ‘Jo Malone London Gent’), the brilliant Boyega.

‘The story is a medley of real life, fond memories and the wildest of dreams,’ say Jo Malone London, (which perhaps explains the mix of bikes and Boyega astride a white stallion in the photo!) ‘all seen through the lens of his life and work. Shot close to John’s family home in Peckham, south London, the creative story has very real and relevant connections to his life…’

Starring John’s family and closest friends, and local talent hand-picked by him, it was filmed near John’s family home in Peckham, south London, and shows how ‘scent triggers powerful memories, the most potent of which always bring John home.’ And Jhn says that for him, ‘The story lies in the magic, the opportunity and the undeniable spirit found all over London. There is raw talent, energy and inspiration on every corner and it certainly affected me, my view of life and my approach to work. In London, anything is possible.’

We are loving fragrance houses who truly celebrate the individual characters and lives of their ambassadors, rather than simply replying on how great they look and calling them ‘faces’, don’t you?

For those of you wishing for smell-o-vision, meanwhile, you should grab yourselves some Bronze Wood & Leather Cologne Intense, which is one of Boyega’s scents of choice. Described as ‘Sultry leather encased in a medley of woods. At once smoky and warm, bronzed by the sun’s evening rays. Enlivened with vibrant juniper and fresh grapefruit. A mysterious twist of vetiver, left lingering in the air,’ – we feel that dousing yourself with a sultry spray while re-watching the film can only add to the sensorial thrills.

For research purposes. Yes.

Jo Malone London Bronze Wood & Leather Cologne Intense £78 for 50ml
Try it at jomalone.co.uk

Rain, rain… come to stay? Why we love that smell

Most of the U.K. seems to have spent the last few days with a deluge of rain, and while we cannot help but mourn the last days of summer, for many of us, that smell of rain is actually a reason to rejoice…

‘Petrichor’ is the technical name for that unmistakable (though so-difficult to describe) scent of imminent rain in the air, or the damp earth following a fresh downpour. The chemical reaction of plants, bacteria and soil all combine to create that experience that follows a thunderstorm, a phenomena first discovered by two Austrialian researchers in the 1960s, and published in a scientific paper called Nature of Argillaceous Odour.

For the less technically challenging explanation, we recently enjoyed watching Today I Read‘s lovely short film on their Facebook page, all about the smell of rain, but we’re so obsessed we couldn’t leave it there.

One of the books on our scented shelf is The Smell of Fresh Rain, by Barney Shaw. Going in search of the meanings of smells (and how they help shape our lives), author Barney Shaw went on a journey of exploration for this book celebrating ‘The unexpected pleasures of our most elusive sense.’ 

From describing petrichor to researching the scent of fresh paint, frying bacon and pondering the question of what three o’clock in the morning smells like, it’s a fascinating ride to be part of. And part of it you most definitely are, as merely reading this book expands your mind to the possibilities and scents you take forgranted every single day. We especially loved the observation that ‘Unlike sight, smell does not travel in straight lines, so it is valuable in environments when sight does not serve well…’

Indeed, as Helen Keller once said, smell truly is ‘the fallen angel of the senses.’ We may not use it to seek out a sabre-toothed tiger or find food anymore, but the ability is there, or emotional reactions are built-in, unbidden.

An excellent book for anyone interested in exploring their senses further (for flavour is so interconnected to smell, as we know, and addressed within the book); those who write about perfume or smell in any respect will be especially pleased by the chapter On the Tip of My Nose, which looks at the language of smell, and what we can do to improve our communication skills. Completely fascinating from start to fragrant finish!

Publisher: Icon Books

At Amazon

By Suzy Nightingale

Perfume: watch the new Netflix series for fragrance-lovers to feast on

Like your perfume dark and mysterious? Well you’re certainly in for a treat…

We’re sure the majority of you will have read, or at least be aware of Patrick Süskind‘s novel,  Perfume: The Story of a Murderer, and will perhaps also have enjoyed the 2006 movie adaptation. Now Netflix are further indulging the senses of the scent-obsessed by exploring the story at greater length, in a new original drama series, simply called Perfume.

The spin they’ve added is a contemporary German setting, following the story of a group of six students who bond together in boarding school through their intense passion for scent. When one of the six is brutally murdered years later, disturbing secrets about the group are revealed as the police investigates each one as a scented suspect.

The cast includes August Diehl and Ken Duken who were both in Inglourious Basterds, Christian Friedel (The White Ribbon) and Wotan Wilke Mohring (Valkyrie), and the whole series is directed by international Emmy-award-winning Philipp Kadelbach.

With such a gloriously gruesome backstory and dark subject matter for exploration, it’s certainly not one to binge on for the faint of heart, but we have no doubt fragrance lovers will at least be interested to give it a go. Have a look at the trailer, below, and see what you think…

Suzy Nightingale

CHANEL Chance gets Eau Tendre with eau de parfum

If anything can revive flagging spirits, it’s the sniff of a new CHANEL fragrance – this time the classic Chance fragrance getting reinvigorated with a new interpretation of Chance Eau Tendre in eau de parfum form.

One glimpse of the gloriously colourful advertising campaign, and we rather think you’ll be joining us in wanting to whirl around in a pretty sugared-almond coloured skirt, while performing joyful dance moves on a velvet chair! OK, given that it’s January and we’re all still easing our way back to reality, perhaps it’s better to enjoy watching it, below, instead…

So what can you expect from this new addition to CHANEL’s scented wardrobe? Well, each evocation of Chance takes on a special character of its own, while of course adhering to the spirit of the original. So, let’s think back to when Chance was first launched back in 2002 – the name, as always was no mere chance in itself: it was chosen because, as CHANEL remind us:

‘Chance is a way of being,’ said Gabrielle Chanel, who believed in her lucky star as much as she cultivated it. With confidence and determination, Mademoiselle seized this chance throughout her whole life. Attentive to all the signs that marked her path, a woman who loved chance encounters and the unexpected, she smiled at fortune and fortune smiled on her in return.

With four current versions of that original, it’s not simply about adding power to a perfume by increasing its strength, or adding freshness to what was already there – each transition marks a new fragrant chapter in the life of the fragrance.

CHANEL say: ‘With CHANCE EAU TENDRE Eau de Parfum, perfumer-creator Olivier Polge, in cooperation with the CHANEL Laboratory of Fragrance Creation and Development, reinterprets the floral-fruity signature. More intense, more enveloping, this version expresses a radiant and confident femininity. Its oral heart accentuates the fullness of exotic jasmine absolute, enriched with an essence of rose that shines a soft light at the center of the composition.

More feminine than ever, this oral equation is draped in just the right dose of smooth and creamy white musk notes to create a clean, cottony effect. Immediately illuminated by the tangy whirl of the grapefruit-quince accord, CHANCE EAU TENDRE Eau de Parfum brings a feeling of absolute tenderness. Delicate and profoundly poetic, this new composition evokes a woman whose joy and inner glow gives her instant charm.’

To visually express this new fragrant interpretation, the gold neck takes on a silvery hue for the eau de parfum, and in many ways, wearing it feels like a whole new fragrance. The notes are beautifully rounded, like layers of tulle or the petals of a flower, enveloping you in waves of deliciousness that seem to float around you in a fragrant cloud. A softly powdered elegance follows your every step, but that opening zing of the grapefuit and quince really adds energy and lifts the composition to above and beyond, and so it never feels heavy or too swaddling to wear all day.

Really, it’s just the thing for this time of year – characterful, of course, and with a depth that feels comforting, but with enough get up and go to shake you from the doldrums. So what are you waiting for? Let’s get those pastel skirts on* and twirl to our heart’s content!

*[Though we might be adding something longer that a crop-top, while it’s still a bit chilly…]

Written by Suzy Nightingale

Love to Smell review our Scent of a Man Discovery Box – so full they had to sniff it twice!

We already loved Love to Smell – the YouTube channel set up by fragrance experts and friends Pia Long and Nick Gilbert to make perfume reviews both fun and informative. But when they had to split their latest review – all about our Scent of a Man Discovery Box – into two parts because there’s so bloomin’ much in the box, we fell in love all over again…
You can watch the video yourselves, below, but we thought it worth a recap of some of the amazing things in store if you haven’t already explored. Firstly, let’s just accept that size sometimes matters and the Scent of a Man Discovery Box is a whopper, featuring 13 fragrances in all, plus luxurious grooming additions (worth £40.25 alone!). We think you might have to agree, it’s just the best gift for a male scent-lover, ever…
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So what’s in the box? *Deep breath* It’s quite a list…
Penhaligon’s No 33 eau de Cologne, 1.5ml eau de Cologne
Lalique Encre Noir à L’Extrême, 1.8ml eau de parfum
Paul Smith Essential, 1.2ml eau de toilette
• Carven L’Eau Intense, 1.2ml eau de toilette
Issey Miyake L’Eau d’Issey Pour Homme, 0.8ml eau de toilette
• Eight & Bob Original, 1.5ml eau de parfum
• Illuminum Piper Leather, 2ml eau de parfum
• Miller Harris Vetiver Insolent, 2ml eau de parfum
 Prada Luna Rossa Eau Sport, 1.5ml eau de toilette
• Yardley 1770, 1ml eau de toilette
• Beaufort London Coeur de Noir, 2ml eau de parfum
• Gruhme for Him, 5ml eau de toilette
• Montblanc Legend Spirit, 1.2ml eau de toilette
Elemis Ice Cool Foaming Shave Gel, 100ml
Penhaligon’s No 33 Beard Scrub, 5ml
Elemis Pro-Collagen Marine Cream for Men, 15ml
Phew. You can see why they couldn’t fit it all into one episode!
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Pia makes a really good point at the start of the video, saying if you’re a woman who happens to prefer fresh or less obviously ‘feminine’ fragrances, then you should also get the box for yourself. We happily wear several of the ‘male’ orientated scents in the box, but called it ‘Scent of a Man’ because this was the first ever perfume box curated for the chaps. In a world where everything can now be seen as ‘shared’ or ‘unisex’ we kind of wanted to point out this was created with them in mind (but nothing to stop us gals from helping ourselves, too!)
So if your appetite has been whetted you can watch part one of the video review below, and then pop here to buy the box – only £15 for VIP Subscribers or £19 otherwise.
Or, if you have the box already, why not join Nick and Pia in a sniffalong as you watch the video?

Written by Suzy Nightingale

Love to Smell… love us, too! Have you watched the fragrant friends?

Imagine having incredibly knowledgable, engagingly funny and totally un-snobby friends who like nothing more than inviting you ’round their house (or meeting up at a local coffee-shop) and gassing about the latest “OMG, you have to smell this” fragrant find… Well, some of us are lucky enough to have those friends (or hey, even be those friends!) but not everyone is so fortunate. We know this from meeting so many of our subscribers at events, or having them run up to us and say, ‘Oh thank god, people who understand me!’

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Two of our favourite ‘fume-heads  – fragrance expert Nick Gilbert [formerly Ambassador for Penhaligon’s and now freelance consultant] and Pia Long [perfumer, fragrance marketer and now freelance writer with monthly column in Perfume & Flavorist magazine] teased us a little while ago with the trailer for their new show – all about sharinf the things they have most enjoyed sniffing, lately. Now the YouTube channel Love to Smell has officially launched, viewers have access to those kind of friendly people talking about perfume in an informative but completely fun way – and were thrilled to find out they explored our Introductory VIP Discovery Box in their first full episode. It turns out, they love what we do, too…

PS: [HINT] Perhaps if you sniff around a little, you’ll find a brand new, just-launched to VIPs box to discover…? [END HINT]

In their Show Notes section of the accompanying blog, Nick and Pia talk a little more about what drew them to The Perfume Society, before discussing some other ‘try-me’ sizes of frgrances:

‘So we really love what The Perfume Society is up to – as you may have noticed, we love to smell… and love perfumes and talking about them. And The Perfume Society is more or less a club for people to get excited about smells. One of the best things about getting more into fragrances is the social aspect – talking to others, training your nose to be better at smelling; comparing notes and attending fragrant events. You will learn so much about fragrances, perfume history and the ingredients, too…’

With four episodes already out there – the next ones concentrating on subjects as diverse as Foam Burst shower gels and new perfume house Amouroud – we urge you to grab a cuppa and make time for Love to Smell – a fun, fragrant show that doesn’t take itself too seriously and makes you want to share the scents you love, too!

Written by Suzy Nightingale