Tag: Vyrao

Vyrao: High-Vibration Perfumery for Modern Ritual

There are fragrance houses, and then there are feeling houses. Vyrao belongs firmly to the latter. Founded by former fashion buyer and energy practitioner Yasmin Sewell, the brand was conceived not simply to make you smell good, but to make you feel good, too. Its mantra—“high vibration fragrance”—is more than polished prose; it’s a philosophy that fuses fine perfumery with energetic intention.

Each scent is crafted using exceptional natural and synthetic ingredients, blended to create emotional as well as olfactory impact. Tucked inside every bottle is a Herkimer diamond crystal, selected for clarity and amplification. The thinking is beautifully simple: scent carries frequency. Spritzing becomes ritual. Fragrance becomes a tool for shifting mood, mindset and atmosphere.

Olfactively, the collection is vivid, modern and expressive. These are fragrances with presence. Florals bloom boldly rather than blush; woods radiate instead of smoulder; citruses sparkle with almost electric brightness. There is transparency in the construction—air moving through petals, light filtering through leaves—yet impressive longevity ensures the aura lingers long after application.

What distinguishes Vyrao is its refusal to separate beauty from wellbeing. While many brands gesture towards mindfulness, Vyrao builds it into the very architecture of the scent. Each fragrance is aligned with a specific intention—confidence, grounding, creativity, sensuality—offering a scented talisman for daily life.

For those who believe fragrance is more than adornment—who experience it as atmosphere, emotion and subtle transformation—Vyrao offers something rare: perfumery as personal energy field.

Until the end of March 2026, visit Vyrao’s residency in Harvey Nichols Knightsbridge to try the whole range.

Free 00

A radiant citrus-floral designed to uplift and clarify. Orange flower and mandarin glow over waterlily and warm woods, creating a sensation of light, optimism and open-hearted ease.

ombre orange to blue bottle with black cap

From £89 for 30ml vyrao.com

Witchy Woo

Rose, black pepper and frankincense combine in a magnetic, confidence-charged blend. Darkly floral with musky undertones, it inspires ingenuity and determination.ombre purple to dark blue bottle with black cap

From £35 for 10ml vyrao.com

I Am Verdant

Green and sap-fresh, bursting with cyclamen, frankincense and iris absolute. Evokes forest bathing and renewal—crisp, alive and energetically cleansing.

Green bottle with Vyrao written across in black with black cap

From £89 for 30ml vyrao.com

Georgette

Velvety rose wrapped in patchouli and sandalwood. Romantic yet grounded, balancing softness and strength with a cocooning, skin-close sensuality.

ombre pink to red bottle with black cap

From £89 for 30ml vyrao.com

The Sixth

Fresh apple threaded with juniper and fir balsam. Meditative and smooth, centring the spirit while remaining effortlessly modern.

Silver bottle and lidFrom £38 for 10ml vyrao.com

Magnetic 70

Cedarwood, frankincense and vetiver create a warm, resinous depth. Grounding and enticing, it feels intimate, sacred and quietly alluring.

Ombre brown to amber bottle with black cap

From £89 for 30ml vyrao.com

Sun Rae

A solar burst of citrus and golden warmth. Bright, mood-lifting and effervescent, it captures sunshine on skin and the expansive joy of summer mornings.

Yellow bottle with black cap

From £35 for 10ml vyrao.com

Mamajuju

Exotic, spicy and mindful. Rich woods and warm oils swirl with a mystical edge, conjuring ritual, rhythm and nurture.

Bronze bottle with black cap

From £38 for 10ml vyrao.com

Ludeaux

Fresh yet textured, balancing aromatic clarity with a feather-like touch of coyness. Coquettish and teasing, it carries a joyfulness with an undercurrent of sensual warmth.

peach coloured bottle and cap

From £35 for 10ml vyrao.com

Ludatrix

Bold, playful and unapologetic. Stimulating pepper, lipstick and latex accords stir passions, creating a vibrant, high-energy scent that feels expressive and empowering.

frosted pink bottle with Vyrao written in red across and red cap From £35 for 10ml vyrao.com

Vyrao Ludeaux & Ludatrix: Naughty AND Nice!

Vyrao’s newest fragrances, Ludeaux and Ludatrix, put feel-good vibes (and, this time, a delightfully playful naughtiness) centre stage, blending their energetically enlivening ethos with masterful perfumery for a truly uplifting experience.​ But which tempts your fancy, first, we wonder?

Yasmin Sewell, Vyrao’s inspiring founder, was once an internationally acclaimed powerhouse in fashion, lending her creative finesse to iconic names including Browns, Chloé, Mulberry, Farfetch and Liberty. Her discerning eye even helped guide fledgling designers (now household names) such as Acne, The Row, Christopher Kane, Roksanda, and J.W. Anderson. What, then, sparked her leap from high fashion to high vibrational fragragrances?

 

 

 

 

The answer arrived unexpectedly in 2019, as Yasmin experienced what she calls “an aha moment.” Giving herself permission to pause, she finally listened to those creative ideas that had been bubbling under the surface, realising her true calling: to channel energy as the lifeblood of her brand. Long dedicated to therapeutic and energetic wellness, Yasmin made energy her guiding principle, intuiting that this positive force could be shared—with fragrance as its conduit. In her own words: ‘Channelling it came first, what it’s channelled into came second. So, we started with fragrance.’

Having taken the fragrance world by storm since their launch, Vyrao now offer two new olfactory sensations for your skin, via Ludeaux (‘for flirtation and seduction), and Ludatrix (‘for passion and arousal’). Also available in the smaller – and we think utterly adorable – 30ml ‘Mini Woo’ sizes, perhaps one (or both) of these could awaken the naughty and nice within you…?

 

 

 

Ludeaux

Imagine a scent that flirts with the senses from first spritz, where a milky peach accord instantly lifts, paired with a luxurious trio of osmanthus, jasmine and magnolia. There’s a coquettish twist thanks to ambrette and latex: both provocative and playful, like a wink across a candlelit table. Amyris and sandalwood create a cocoon of tranquilly creamy woods, while tonka bean pulses through the composition, adding a subtle warmth and golden deliciousness. Musk, Ambrox, and that cheeky latex linger long after, leaving an irresistible, self-affirming trail. With seduction, confidence and delight in a single bottle, why not claim your own little slice of joy?

Top Notes: Peach skin accord, osmanthus absolute LMR, ambrette absolute LMR

Heart Notes: Latex accord, magnolia flower oil LMR, jasmine absolute LMR, amyris oil

Base Notes: Ambrox, musk, tonka bean absolute, sandalwood

From £89 for 30ml eau de parfum vyrao.com

 

 

 

 

Ludatrix

Bold, bright, and just a bit audacious, Ludatrix is pure empowerment bottled. Lipstick accord and latex evoke glamorous evenings and whispered secrets, while Sichuan pepper electrifies, opening the senses to possibility. Essential rose and powdery orris weave an air of courage into the heart, the floral notes blooming over rich olibanum and sandalwood, grounding the composition in warmth and positivity. Finally, Ambrox and musk provide the finishing touch in an invisible cloak that’s sensual, smooth, and absolutely unmissable. With each wear, Ludatrix becomes your scented shield and invitation to live out loud.

Top Notes: Lipstick accord, sichuan pepper absolute LMR, ambrette absolute LMR

Heart Notes: Latex accord, rose essential LMR, orris concrete LMR, olibanum oil

Base Notes: Ambrox, musk, sandalwood, cedarwood

From £89 for 30ml eau de parfum vyrao.com

 

Written by Suzy Nightingale

Explore Vyrao via their soulful Discovery Set

If you’re seeking a more soulful connection to your scents – beyond merely smelling lovely, wearing a fragrance that reaches deep into your soul, somehow – then it’s the perfect time to try the first five Vyrao fragrances with their High Five Travel Set. As they explain… ‘Each of Vyrao’s fragrances fuse master perfumery with energy healing elements using organic, natural ingredients chosen for their specific emotional qualities, giving each scent its own distinct vibration.’

Yasmin Sewell worked for years in the high-powered, fast-moving fashion industry, first as a buyer and then creative director, guiding such names as Browns, Chloe, Mulberry, Farfetch and Liberty. Yasmin also took young designers under her wing – now world-famous names like Acne, The Row, Christopher Kane, Roksanda, and J. W Anderson. Quite frankly, she was at the top of her game and one of the most respected women in the fashion industry; so what caused this seismic shift to scent?

 

 

 

 

Well, in 2019, Yasmin had what she describes as ‘an aha moment.’ It was a realisation that she needed to create her own space, to focus on the creative ideas that had been bubbling beneath for so long, and most importantly, that ‘energy needed to be the source of my brand.’ A long-time believer in therapeutic and energetic medicine, Yasmin explains that with the concept of energy as her main mantra for creating the brand, it quickly became obvious as to how this energy could be shared. Says Yasmin, ‘Channelling it came first, what it’s channelled into came second. So we started with fragrance.’

For Vyrao, it’s all about wearable good vibes, and anyone who’s had a sluggish day or simply felt dull, blah and down in the dumps can attest – spritzing a scent can be an instantaneous remedy and our sense of smell is a potent way to make us feel brighter, more confident, and ready to face the world. And obvs they smell INCREDIBLE, having been composed by the brilliant British perfume legend that is Lyn Harris. As Yasmin explains:

 

‘Vyrao is the world’s first wellbeing brand to fuse energetic healing with master perfumery. We make good feelings…’

 

If you’re new to this more soulful way of wearing scent, the High Five collection really is the best way to dip in and gain a better understanding – both of what you like, but also (more importantly) what your soul is crying out for. It may surprise you… Included in the first five fragrances from the brand, you will get to experience:

  • Free 00: To feel alive and uninhibited is Free 00.
  • I am Verdant: A fragrance sprouting fresh green growth.
  • Witchy Woo: Wake up the powerful alliance of your courage and creativity.
  • Magnetic 70: For attraction and protection.
  • Georgette: For self-love.

Raving about the scents in her so-influential column, journalist India Knight described them thusly:

‘I Am Verdant, which smells like it sounds: super-green, full of hope, like waiting for spring, before the greenness goes slightly mossy and orange blossom and citrus kick in. Georgette is a very woody and peppery rose that is also powdery, and even though I don’t really like rose scents I found it soft and oddly comforting. Witchy Woo, by contrast, is full of orris, spices, patchouli and musk and is woody, ambery and — hard to explain why I think this but I do — slightly magical. Vyrao says to wear it to encourage courage and creativity.’ She continues…

‘Free 00 is a much airier affair that smells of summer holidays, in a good and even original way, or maybe of driving somewhere sunny in a convertible with the roof down and your hair streaming behind you. Lemon, jasmine and vanilla, to be crude and reductive, but done in a way that is both airy and exhilarating (this one promotes “liberation and sensuality”, in case you’re wondering, and I totally get why they’d say that). Also, Magnetic 70, which smells of vetiver — God, how I love vetiver — cedarwood and frankincense, among other things… here I could mostly smell incense and intense woodsiness, like being in a quite special church that you have stumbled on by accident.’

You can read even more about Vyrao’s olfactory origin story in our page dedicated to the brand, but might we suggest the best way to really get to know them (and in doing so, reveal your own true scent character), is to dive in to the collection via the Vyrao High Five Set – so perfect for holidays and on-the-go good vibes, too!

 

 

 

Vyrao High Five Collection, £79 for 5 x 7.5ml eau de parfum designed to transport you emotionally…