From Sencha to Spritz: Japanese Tea Scents

Japanese tea traditions have captivated the Western imagination for centuries. This fascination has inevitably found its way into the world of perfumery, where master perfumers have sought to capture not just the aroma of Japanese teas, but the very essence of the ceremonies that surround them. Escaping into the contemplative world of tea appreciation via scent reminds us to pause, to breathe deeply, and to appreciate the beauty in simplicity.

Whether worn during a hectic workday or a quiet evening at home, these perfumes carry with them the spirit of the tea ceremony: an invitation to find tranquillity amidst chaos, to create a moment of harmony in our often increasingly discordant lives.

At the heart of Japanese tea traditions are several distinctive varieties, each with its own character and place in the cultural landscape. Sencha, accounting for about 80% of Japan’s tea production, offers a refreshing, grassy flavour with a slight bitterness and sweet finish. This everyday tea is what you’ll find in most Japanese households and restaurants. Matcha, perhaps the most recognised Japanese tea globally (which we’ve already had a blog post dedicated to exploring matcha scents), is made from shade-grown tea leaves ground into a fine powder and whisked with hot water until frothy. Its intense, umami-rich flavour and vibrant green colour make it the centrepiece of formal tea ceremonies.

 

 

 

 

Gyokuro, another premium shade-grown tea, is meticulously cultivated to increase chlorophyll and amino acids, resulting in a sweeter, more complex flavour profile than sencha. Hojicha, a roasted green tea, offers a nutty, caramel-like aroma with significantly less caffeine than other varieties, making it suitable for evening enjoyment. Genmaicha, a blend of green tea with roasted rice, delivers a toasty, popcorn-like note that balances the grassiness of the tea leaves.

These distinct tea varieties, with their nuanced aromas and cultural significance, have provided rich inspiration for perfumers seeking to create fragrances that transport the wearer to the contemplative world of Japanese tea ceremonies. The challenge lies not merely in reproducing the scent of the tea itself, but in capturing the atmosphere of the ceremony – the tatami mats, the silence, the mindfulness, the aesthetic minimalism that defines the experience.

 

 

 

 

 

Maison Margiela’s Replica Matcha Meditation [£36.85 for 30ml eau de toilette thefragranceshop.com] offers another interpretation of Japanese tea culture. This green, floral fragrance features top notes of bergamot, mandarin and green tea; middle notes of matcha, orange flower absolute and jasmine; and base notes of moss, white chocolate and cedar essence. The perfume aims to transport the wearer to a clear day in Tokyo, basking in the serene pleasure of sipping hot matcha tea as sunlight streams through the windows. The contrast between the hot tea and cool, fresh outdoorsy notes creates a multidimensional experience that mirrors the sensory complexity of the tea ceremony.

 

 

 

 

SHIRO, a Japanese brand now available in the UK, offers a White Tea Eau de Parfum [£49 for 40ml eau de parfum, shiro-shiro.uk] that has become one of Japan’s most popular perfume collections. Understated yet characterful, beautifully balanced by a blend of fresh citrus and gently elegant, steamily soothing tea notes, this fragrance captures the delicate nature of white tea with a distinctly Japanese sensibility. We love the fact that you can layer the scent in bath salts, body milk and hand serums, too.

 

 

 

 

 

 

Elizabeth Arden’s White Tea Eau de Parfum [£19.50 for 30ml eau de parfum elizabetharden.co.uk] offers a perhaps more accessible entry point into tea-inspired fragrances, meanwhile. Crafted using VivaScentz technology to harmonise key notes, this perfume encourages a sense of wellbeing in its wearer – a goal not dissimilar from that of the Japanese tea ceremony. With heart notes of rose, mate leaves, sun-dried Venezuelan tonka bean, amberwood and musk, it creates a serene atmosphere that invites contemplation.

 

 

 

 

 

Floraïku is a house whose very essence is steeped in the ceremonial aspects of Japanese traditions. Their first collection, Secret Teas and Spices, draws inspiration directly from the Ô Cha ceremony – the ritual preparation of tea that encompasses invitation, preparation, presentation, and tasting. Two standout fragrances from this collection capture the essence of Japanese tea ceremonies with remarkable authenticity: I Am Coming Home [£275 for 50ml eau de parfum + Travel Case + Travel Size 10ml + cap uk.floraiku.com], with its nurturing white tea extract juxtaposed by a flourish of ginger and cardamom oils, and The Moon And I [£275 for 50ml eau de parfum + Travel Case + Travel Size 10ml + cap uk.floraiku.com] featuring the ceremonial heart of matcha tea extract complemented by herbaceous mate absolute and comfortingly grounded cedarwood oil.

 

What makes these tea-inspired fragrances so compelling is their ability to tap into the philosophical underpinnings of the Japanese tea ceremony. The principles of wabi (rustic simplicity), sabi (appreciation of imperfection and transience), and yugen (mysterious grace) find their expression in perfumes that balance simplicity with depth, familiarity with mystery. Where will your journey begin? Take it one sip and spritz at a time…

 

Written by Suzy Nightingale

Fragrance’s New Frontier: How TikTok is Shaping the Future of Scent…

In our latest issue of The Scented Letter magazine, I delve into the fascinating world of young men who are reshaping the fragrance industry through their passion and engagement on TikTok. This digital revolution has sparked a scented awakening among teenage boys and young men, transforming how fragrances are discovered, discussed, and purchased.

 

 

 

 

As I explored this phenomenon, I was struck by the insights of Haydn Williams, fragrance writer, event speaker, and host of the Man in the Mirror podcast [you can find him @yousmellgreatwhatisit on Instagram]. Haydn observes, ‘The surge in interest from teenage boys into fragrance leads to a kind of cognitive dissonance in older generations – and as a 51 year old male, I definitely include myself in this! It just doesn’t quite tally with our memory of how things used to be, or how we imagine things to be now.’

Indeed, the stereotype of the smelly teenage boy is being shattered by a new generation of fragrance enthusiasts. These young men are not only collecting fragrances but also immersing themselves in the artistry behind them. From saving up for their first bottle of Montblanc Legend Spirit to exploring niche brands like Orto Parisi and Toskovat, as you will discover in my full feature, their perfumed passion is palpable.

 

 

 

Haydn Williams

 

 

Haydn notes, ‘I’m sure it helps that my wife and I love fragrance and talk about it, but, like most teenagers, the LAST people he would admit to being influenced by are his parents!’ This observation highlights the power of social media in shaping these young men’s interests.

‘Teen boy equals “Kevin and Perry”, a lack of personal hygiene, smelly socks and liberal use of cheap deodorant spray,’ Haydn reflects, challenging the outdated stereotypes many of us still hold. ‘The cliches (and the truths) of adolescence are hard-wired into us, so when we read that teenage lads are spending serious amounts of money on fragrance it doesn’t quite add up.’

 

 

 

 

 

The full feature in The Scented Letter magazine explores the journeys of several young fragrance enthusiasts, including Jay, Brandon, and William, each with their unique story of how they fell in love with scent. Their experiences offer a glimpse into how this new generation is approaching fragrance – not just as a means to smell good, but as a form of self-expression and artistry.

‘Of course the obvious place to start is social media and TikTok in particular,’ Haydn explains. ‘It has turned the most unlikely niche interests and people into celebrities (train spotting and Francis Bourgeois anyone?!) so perhaps we shouldn’t be surprised that some perfume content creators have made their mark and are connecting with younger men.’

 

 

Evan Jenkins for The New York Times

 

Recently, even The New York Times got in on the olfactory revolutions, reporting on ‘Smellmaxxing, Explained: Some teenage boys have grown obsessed with designer fragrances that cost hundreds of dollars.’

Haydn provides a thoughtful perspective on what drives this trend: ‘Some of the fragrance content can cater to a fascination with extremes – the most expensive, the biggest projection, the best dupe, the most animalic – and you can see this is just an extension of content that younger guys are consuming elsewhere on other channels such as mrbeast and sidemen. There is no doubt that money, consumption and “the flex” plays a part too.’

The article also features insights from Kenneth Green Associates, offering a behind-the-counter view of how this TikTok-driven trend is changing fragrance retail. It was utterly fascinating to hear the ‘news from the fragrance floor’ from Head of Training at KGA, Alex Goddard [who you can follow as part of the @theperfumepros team on Instagram], and the highly experienced KGA sales consultants, who share their experiences of young customers entering stores armed with knowledge from online research, seeking specific fragrances they’ve seen on TikTok.

 

 

 

 

Meanwhile, not all retailers are catching up to the importance of making stores a place that opens their arms to these younger generations (who were perhaps eyed suspiciously by security guards as they entered in a perfumed pack), and Haydn raises an important point about retail experiences: ‘I’ve definitely seen more younger guys in stores and I know from people like “TJ Talks Scents” that they aren’t always made to feel welcome. I don’t know if this is because the staff think they won’t buy, that they just want to film content or even that they think they might shoplift? Whatever it is, retailers will need to work on this with training and staff development.’

As Haydn wisely points out, ‘In the same way that we encourage a love of reading and music in children, it can only be a good thing to foster a love of fragrance in boys, rather than sneering at it, or telling them they’re doing it wrong. It’s a joy that could and should be open to all, regardless of age or gender and one that can give a lifetime of pleasure.’

This TikTok-driven fragrance revolution is not just a passing trend but a fundamental shift in how the industry operates. It’s opening up new possibilities for creativity, self-expression, and even career paths in perfumery for young men.

 

The Scented Letter issue 62 A World of Ingredients

 

To read the full article – with quotes from some of the leading #fragrancetok (one of THE biggest trending hashtags on the social media channel) boys of the moment on their own experiences, and discover more about this exciting development in the fragrance world, be sure to pick up the latest print issue of The Scented Letter magazine!

Don’t want to miss out on future issues? Sign up for our free digital copy delivered straight to your inbox.

[And why not check out our magazine editor Jo Fairley’s gorgeously evocative piece on ‘The Scent of Mummy’s Handbag‘, which has just been shortlisted for another Fragrance Foundation Jasmine Award?!]

 

The fragrance world is evolving, and these young TikTok enthusiasts are at the forefront of this exciting change. As Haydn so eloquently puts it, ‘Ultimately, I’m of the (perhaps simplistic) view that pouring more people into the fragrance funnel at the top that can only be a good thing for the industry and for consumers. Some of these teenage boys will move on to other interests, but for some it will take hold and forge a passion for perfume that will see them branch out to discover new favourites and new brands…’

 

 

If you’re intrigued by this topic, you can hear more from Haydn Williams himself at the forthcoming Barnes Fragrance Fair [@barnesfragrancefair] on May 17th, 2025. Haydn will be hosting a panel discussion titled ‘Men Smell!‘ exploring what fragrance means to men and boys in 2025. He’ll be joined by an illustrious group of guests including Dariush Alavi (better known as @persolaise), one of the world’s most respected perfume critics; TJ from @TJTalksScents, a popular fragrance and lifestyle content creator; Vesa Kalho @vesakalho Head of Beauty Buying for UK Department Store Fenwick; and Adam Hurly, American journalist and founder of @blueprintgrooming. This promises to be a fascinating discussion that will further explore the themes touched upon in our magazine feature.

AND, while we’re on the subject of Barnes Fragrance Fair – I will also be there presenting two talks: ‘Top of the Morning’ – a Breakfast TV-style magazine format talkshow to kick the whole event off with a bang at 9:30am, with my fabulous On the Scent Podcast co-host Nicola Bonn; and I’m doing a fragrance fair round-up of my top picks of the brands exhibiting their scented wares at Barnes, with the brilliant Alice du Parq at 11am.

Later that day at 3pm, Jo Fairley is hosting ‘So You Think You Know Rose?’ with LMR-IFF Naturals. ‘This exceptional rose masterclass will demonstrate the depth, complexity and beauty of natural rose oils and how they are used in fragrance, featuring one of the world’s most important producers of natural roses oil – Laboratoire Monique Rémy (LMR).’

We can’t wait to see you there!

Witten by Suzy Nightingale

Aromatic Ensembles: Dressing Your Senses for Spring

The fashion landscape is blossoming with exciting new trends that promise to refresh our wardrobes. But we say: why stop at clothing? The perfect fragrance can add extra frolic to your sartorial choices, creating a truly complementary sensory experience! So, let’s explore how this season’s most coveted fashion trends can be paired with exquisite scents from some of the most distinguished perfume houses…

 

 

 

 

The revival of bubble hems (yes, really) brings a playful bounce to spring silhouettes. This whimsical trend calls for Goutal’s Rose Pompon, a fragrance that mirrors the same joyful spirit. The scent captures the essence of plump, dewy rose petals mingled with blackcurrant and raspberry, creating a buoyant, effervescent aura that perfectly complements the structured yet carefree nature of bubble-hemmed garments. The fragrance dances between sweet and tart notes, echoing the delicate balance of volume and shape in this nostalgic silhouette.

£178 for 100ml eau de parfum thefragranceshop.co.uk

 

 

 

For those embracing the sharp suiting trend, Atkinsons’ 24 Old Bond Street offers an impeccable olfactory companion. This sophisticated blend of juniper, black tea, and whisky notes creates a composed, confident presence that enhances the authoritative elegance of tailored pieces. The fragrance’s refined freshness last much longer than its Cologne strength may suggest, behaving like a well-constructed blazer forming the foundation of a polished wardrobe. Its British heritage resonates particularly well with the corporate chic aesthetic, feeling put-together yet effortless.

£122 for 100ml Cologne atkinsons1799.com

 

 

 

 

It’s Ahoy! once again for the nautical-inspired trend sailing into spring, and gorgeous match is the modern classic of Diptyque’s Philosykos. As designers showcase maritime-inspired pieces in cobalt blue and crisp white stripes, this fragrance evokes Mediterranean coastlines with its verdant fig leaf, coconut, and cedar composition. The scent captures the essence of sun-drenched shores and salt-kissed breezes, complementing the seafaring style with its fresh yet sophisticated character. Like a perfectly striped Breton top, Philosykos balances casual charm with timeless appeal.

£135 for 100ml eau de toilette libertylondon.com

 

 

 

 

The desert storm trend, with its dusty neutrals and billowing silhouettes, demands a fragrance with warmth and equally effusive character. BDK’s Gris Charnel offers an addictive trail of fig, black tea, and sandalwood that mirrors the dry, earthy sophistication of these windswept designs. The fragrance’s spicy cardamom and creamy fig notes develop beautifully throughout the day, evolving as neutral tones take on different dimensions as they catch the spring sunshine or highlight the shady, darker tones. Its beguiling complexity perfectly enhances the understated elegance of this adventurous yet refined trend.

£240 for 100ml extrait de parfum libertylondon.com

 

 

 

 

The romantic trend, with its flowing fabrics and delicate details, calls for Coach’s Wild Rose – a fragrance that perfectly captures this unashamedly frilly and feminine aesthetic. Opening with sparkling redcurrant and spicy bergamot, it blooms into a lush heart of delicate rose and jasmine sambac before settling into a warm base of crystal moss and dusky ambroxan. With romantic silhouettes ruling the runways, this scent balances strength with softness, creating an aura that’s both bold and beautifully nuanced. The fragrance’s rich character evokes the untamed beauty of wildflower fields (we’re gambolling amidst them in our minds, even if it’s a bit too chilly yet!), and complementing the dreamy, ethereal quality of spring’s most romantic garments.

£40 for 30ml eau de parfum theperfumeshop.com

 

Whether you’re embracing bubble hems or shouldering the sharp suiting this spring, remember that the right fragrance can elevate your fashion choices to create a signature style that engages all the senses. After all, the most memorable impressions are created when what we see and what we smell work in perfect harmony, so why not consider matching your style to your scent choices, too…?

 

Written by Suzy Nightingale

Cherry Picking Perfumes…

Cherry fragrances have blossomed into a veritable orchard of olfactory delights, their sweet and tantalising aroma captivating perfume lovers and becoming an increasingly prominent trend in the ever-expanding fruity gourmand family.

Far from being a fleeting fancy, cherry scents have taken root in the fragrance world, branching out into diverse and sophisticated interpretations that are anything but one-note wonders….

 

Cherry has an allure in perfumery because of its versatility. It can be playful and innocent, evoking memories of childhood sweets and summer picnics, or it can be deep and sensual, reminiscent of ripe, juicy fruit dripping with perfumed possibility. Cherry notes can add a luscious, mouthwatering quality to fragrances, often serving as a bridge between tart fruity accords and richer, more indulgent bases.

As the cherry trend has matured, we’ve witnessed a delightful evolution in how perfumers are utilising this beloved note. What you might have thought of as being syrupy-sweet cherry scents are now more complex compositions that explore the multifaceted nature of this fruit. Cherry is being paired with unexpected, more, deeper and darker ingredients like leather, tobacco, and even oudh, now – creating cherry-infused aromas that are at once familiar and intriguingly novel.

 

 

 

The new crop of cherry fragrances we’re sniffing are more sophisticated than ever, bringing differing vibes to suit every mood and occasion. Some perfumers are opting for a more realistic interpretation, capturing the slight tartness and green facets of fresh cherries. Others are leaning into the gourmand aspect, blending cherry with almond, vanilla, and chocolate for an utterly decadent experience. Still others are using cherry as a subtle accent, a fleeting whisper that adds depth and intrigue to otherwise prominently floral or woody compositions.

 

Which of these cherry scents would you pick, we wonder…?

 

 

 

Cherry

 

THoO Oud Guilty Crush wraps black cherry in a velvety embrace of dark chocolate and smoky tobacco, creating a scent as indulgent as it is mysterious. It’s the olfactory equivalent of a midnight rendezvous in a luxurious speakeasy.

£220 for 75ml eau de parfum harveynichols.com

 

 

 

Cherry

 

Edeniste Oud Ghazal marries the sweetness of red cherry with the rich, resinous depth of oudh, resulting in a fragrance that’s both opulent and inviting. It’s like biting into a juicy cherry while lounging on plush silk cushions in a Moroccan riad.

£240 for 100ml eau de parfum harrods.com

 

 

Cherry fragrances

Electimuss Caspian Cherry offers a sophisticated take on sour cherry, blending it with crisp apple and warm amber. The result is a scent that sparkles like sunlight on water, refreshing yet comforting.

£200 for 100ml extrait de parfum electimuss.com

 

 

 

 

Fragrance Du Bois Sirene captures the essence of glacé cherry, combining it with delicate rose and creamy sandalwood. It’s a scent that whispers of vintage glamour and stolen kisses in secret gardens.

£255 for 75ml eau de parfum harveynichols.com

 

 

 

 

Cherry

Initio Narcotic Delight lives up to its name, presenting a heady cocktail of black cherry liqueur spiked with pink pepper and smoothed with vanilla. It’s an addictive concoction that leaves you craving just one more sip.

£265 for 90ml eau de parfum selfridges.com

 

 

 

 

4160 Tuesdays Cherry Who takes a playful approach, blending tart cherry with zingy citrus and a hint of almond. It’s quirky and fun, like a cherry-flavoured sherbet fizzing on your tongue.

£190 for 100ml eau de parfum 4160tuesdays.com

 

Cherry as a trend is continuing ti flourish and diversify, and one thing is certain: these fragrances are far from the cough syrup-sweet scents you might have sour flashbacks of from yesteryear. Today’s cherry perfumes are sophisticated, nuanced, and yes – utterly irresistible. Whether you prefer your cherries black, red, sour, or glacé, there’s a cherry fragrance out there waiting to seduce your senses and become your pick of the perfumed crop.

Written by Suzy Nightingale

Playing Gooseberry (& mulberry, blueberry, tayberry…)

Scents with berry notes aren’t a new thing, but we’re starting to see the less usual berry ingredients cropping up in fragrance formulas. Of course perfumers and fragrance houses are always looking for ways to entice, and in our earlier trend report we predicted that fruity fragrances are going to be everywhere. We’ve already sniffed several new crops of this vibrant fragrance family, and to get ahead of this trend, let’s take a look at some already-available scents who’ve embraced this distinctive and gloriously juicy trend by using the less often used berries.

February being ‘the month of love’, with the traditional Valentine’s it’s fascinating to note how often berries feature in romantically themed scents, and there’s a long history of berries and love being linked this way. Strawberries are perhaps the most obvious – being pleasingly heart shaped and often presented to loved ones, perhaps decadently dipped in chocolate. But those less-often usedfragrant berry notes also have many links to mythology and flower lore.

 

 

 

 

As Courtney Alexander, from the Department of Horticulture at Cornell University explains, in Victorian flower language, for example, ‘an elderberry branch signified remorse’, while ‘the cranberry blossom signifies that the receiver extend kindness to the giver.’ Meanwhile, ‘Gooseberries are also associated with a wide range of meanings’ (often rather nudge-nudge, wink wink ones) because ‘when British children ask where babies come from, they are told that they can be found “under a gooseberry bush.” This agrees with the Victorian flower meaning of the blossom: anticipation.’ And of course, ‘The phrase “playing gooseberry” signifies the third person and possible chaperone of a group where the other two people are dating.’

Whichever ripe berry you plump for, we’re sure you’ll find the perfect perfume, from our pick of the berry bunch this month…

 

 

berry fragrances

Gooseberry – Abercrombie & Fitch Authentic Self Woman

As bright and cheery as a sunny day in the English countryside. The vibrant yellow flacon hints at the explosion of freshness within – a zesty wake-up call that’s sure to lift your spirits on even the gloomiest of mornings. The star of the show is the tart, green gooseberry, which adds a delightful zing to the composition. Imagine biting into a perfectly ripe gooseberry, its sharp, tangy flavour bursting on your tongue. This vivacious note is beautifully complemented by the citrusy punch of lemon peel and the luscious sweetness of pear. As the scent develops, a beautiful bouquet of freesia, jasmine, and lily of the valley emerges, their delicate floral notes softened by a woody musk base.

£39 for 100ml eau de parfum thefragranceshop.co.uk

 

 

berry fragrances

Cranberry – Pictor Parfum Airbrush

Painting a picture of sophistication with its unique cranberry note, think of strolling through a misty landscape, the tart berries glistening with morning dew. The scent opens with a smattering of ripe cranberry, its sharp, slightly bitter aroma mingling with the sweetness of mandarin and the exotic allure of lychee. As it settles, the composition reveals a heart of rose and cyclamen, with an unexpected twist – the glamorous scent of waxy lipstick. The final brushstroke is a creamy blend of vanilla, dry amber, and soft musk, creating a truly flawless olfactive masterpiece.

£84 for 50ml eau de parfum In our Shop

 

 

 

 

berry fragrances

Tayberry / Loganberry / Sloe / Raspberry Leaf – Jorum Healing Berry

A veritable cornucopia of berry notes. This fragrance transports you to the Valley of Strathmore, where wild berries grow in abundance. Imagine crushing tayberries, loganberries, and sloes in a timeworn pestle and mortar, releasing their tannin-sweet juices. The scent is a complex tapestry of aromas, weaving together the herbaceous notes of artemisia and wild mint with the fruity richness of blackcurrant and violet leaf. As it dries down, the earthy warmth of raspberry leaf and orris butter emerges, grounded by a unique cereal accord that evokes images of sun-warmed fields.

£89 for 30ml extrait de parfum jorumstudio.com

 

 

berry fragrances

Blueberry – Shay & Blue Blueberry Musk

Created by perfumer Julie Massé, is a bewitching concoction that showcases the often-overlooked blueberry note. Close your eyes and imagine biting into a plump, ripe blueberry, its sweet-tart juice staining your fingers. This vivid note is paired with zesty orange in the opening, creating a sparkling, mouthwatering effect. The heart of the fragrance blooms with the heady white floral notes of magnolia and orange blossom, their creamy sweetness perfectly balancing the fruity top notes. As the scent settles, a sensual base of musk and cashmere wood emerges, wrapping the wearer in a warm, inviting embrace.

Try a 2ml sample as part of The Perfume Party Discovery Box (nine differing fragrance samples) £22 / £18 for VIPs In our Shop

 

 

berry fragrances

Blackcurrant / Blackberry / Mulberry / Blueberry – Lalique Amethyst

A true berry extravaganza created by Nathalie Lorson, this is a celebration of dark, juicy berries – blackcurrant, blackberry, and mulberry – with a hint of blueberry for good measure. Picture yourself in a sun-dappled forest, surrounded by bramble bushes heavy with ripe berries. The scent opens with a burst of spicy nutmeg mingling with the rich, jammy aroma of blackberry and the tart, slightly green note of blackcurrant. As it develops, a lush floral heart unfolds, featuring pepper-spiced rose, delicate peony, and intoxicating ylang-ylang. The base is a soft, powdery blend of Bourbon vanilla and sensual musk, creating a scent that’s as multifaceted and captivating as the amethyst-inspired bottle it’s housed in.

£63 for 50ml eau de parfum uk.lalique.com

 

These innovative fragrances prove that berries are more than just a sweet treat – they’re a versatile and exciting addition to the perfumer’s palette. From the tart zing of gooseberry to the jammy richness of blackberry, each berry note brings its own unique character to these olfactive compositions, creating scents that are truly unforgettable.

Written by Suzy Nightingale

Giddy-up for Equestrian-inspired fragrances

The allure of equestrian-inspired fragrances is galloping into the world of scent, I’ve noted lately; these emotionally-evocative perfumes capturing the essence of horses and the nostalgia of the stables with an artistic flourish. These olfactory creations bring the romance and adventure of horseback riding in fragrant form, blending notes that transport wearers to a world of leather saddles, grassy fields, and sunlit stables. 

So, giddy-up to jump on this trend, let’s see what’s inspired it, and some of the scents I’m cantering towards right now…

The Emotional Pull of Equestrian Fragrances

Nostalgia and Emotion: (A key fragrant trend, as you will soon see in the forthcoming issue of The Scented Letter magazine – sign up here for your FREE digital copy to be sent as soon as it publishes…)

These scents weave a tapestry of memories, conjuring the rustic charm of barns and the comforting aroma of leather, hay, and saddle soap. They evoke a profound emotional connection to cherished past experiences, and even if you never grew up as part of the horsey set, they’re scents we can cleave to for olfactory connection. A feeling of closeness that brings to mind the comforting textures of soft nuzzles, smooth leather, buttery suede, woollen blankets, dry straw, and of crisp country air – gaspingly fresh, a sparkling, frosted verdancy passing in a galloping blur of green; and the feeling that something strong is carrying you forward.

There’s a sensory complexity to equine-themed fragrances. A symphony of earthy, leathery, and animalic notes creates a rich, layered narrative. This overlapping of notes appeals to those who savour fragrances that tell a story, each ingredient unfolding like chapters in a novel as it slowly warms on your skin. Horses, symbols of freedom and strength, have galloped through human history and culture. So, fragrances inspired by these themes also tap into this deep cultural significance, offering a sensory journey through time.

Amidst a sea of floral and citrus scents, horse-inspired fragrances stand out with their unusual yet somehow soothing familiar elements, so deeply resinous, long-lasting notes such as oudh meld with throbbingly animalic accords, but are often balanced with an unexpected tenderness that can make you think of wild flower meadows, chamomile, clover-filled grassy paddocks and bales of hay slowly baked in the sun.

 

 

 

Key Notes in Equine-Inspired Fragrances

  • Leather: Evoking saddles and reins, a staple in equine scents.
  • Hay and Grassy Notes: Coumarin adds pastoral freshness.
  • Animalic Accords: Cumin or oudh evokes the spacial presence of a horse.
  • Saddle Soap: Adds a nostalgic, clean element.

These notes are central to evoking the nostalgic emotions we may experience when smelling a scent inspired by the equestrian world. Used separately, or in wonderful harmony, they give  a unique blend of rustic and refined elements that capture the imagination and transport wearers to the heart of this world – and it doesn’t matter if you’re not a ‘horsey’ person with walls of rosettes. Even if you’ve never been in a saddle, there’s something we can all relate to, here, on a human level or being comforted, feeling in control of your life again, and being at one with nature.

Saddle Up for These Scents…

 

 

Sarah Baker Riders: A sunlit stable where leather saddles meet verdant fields and ripe peaches, this fragrance is a harmonious blend of grass, peach, and leather, with a touch of tobacco and amber.

£150 for 50ml eau de parfum sarahbakerperfumes.com

 

 

 

 

Hermès Barenia: Named after Hermès saddles, this scent is a sophisticated blend of powdery iris and sweet butterfly lily, grounded by patchouli, capturing the elegance of aged leather.

£100 for 60ml eau de parfum thefragranceshop.co.uk

 

 

 

Maison Crivelli Oud Stallion: A daring blend of smoky leather and oud wood, accented with cardamom, nutmeg, and saffron, resting on a base of cedarwood and roasted tonka bean.

£220 for 50ml extrait de parfum harrods.com

 

 

 

Perfumer H Saddle: The warmth of worn leather with bergamot, orange flower, and patchouli, balanced by vanilla and amber, creating a scent both tenacious and elegant.

£130 for 50ml eau de parfum perfumerh.com

 

 

 

Papillon Epona: Inspired by the Celtic goddess of horses, this fragrance blends leather, saddle soap, and horse skin accords with vetiver and violet, capturing equine essence and pastoral tranquility.

£147 for 50ml eau de parfum papillonperfumery.co.uk

 

Written by Suzy Nightingale

Green Scents of the 70s – a bridge between seasons

Green fragrances are often thought of as spring-like, but these olfactory marvels are far more complex than mere harbingers of vernal renewal – and they’re PERFECT for ‘not quite autumn’…

Beneath their fresh, leafy exteriors lies a world of depth and sophistication, where earthy musks and woody notes create a captivating juxtaposition of light and shadow. And because they classically lean toward the Chypre fragrance family – full of mossy, musky delights as they warm – green can be the perfect perfumed bridge for the autumnal seasonal shift.

In recent years, we’ve witnessed a resurgence of fragrances that harken back to the golden age of green scents, but while later features will show some modern scented examples of the trend, first we wanted to go retro, and see from whence this scented trend originally sprang. The 1970s first saw an explosion of these verdant creations, beloved by both men and women for their bold, nature-inspired profiles. So, exactly WHY were they so popular then (and what’s made them stand the test of time, to be relevant again…?)

 

 

Green Connection to Nature and Counterculture

The green fragrance trend aligned with the growing environmental movement and counterculture of the 1970s. These scents evoked a sense of naturalness and connection to the earth, appealing to those embracing a more eco-conscious lifestyle. The use of patchouli, with its deep, earthy aroma, became particularly popular among hippies and free spirits of the time.

Gender Fluidity in Fragrance

Green fragrances often blurred traditional gender lines, reflecting the era’s evolving attitudes towards gender roles. Many green scents were considered unisex or were popular among both men and women, challenging conventional fragrance marketing.

Fashion and Lifestyle Integration

The popularity of green fragrances coincided with broader fashion trends of the 1970s, including the rise of casual wear and natural fabrics. These scents complemented the era’s style, which often emphasised a more relaxed ‘Hey man, let’s just go with the flow’ vibe and the overall nature-inspired aesthetic.

 

 

Green fragrances of the 1970s

Classic Green

The annals of perfumery are rich with legendary green fragrances that have stood the test of time: Paco Rabanne Pour Homme (1973): A masterful blend of lavender, oakmoss, and honey, this scent epitomizes masculine freshness with a warm, sensual base; Chanel No.19 (1971): Named for Coco Chanel’s birthday, this fragrance marries galbanum’s sharp greenness with the powdery elegance of iris. Sisley Eau de Campagne (1976): A tribute to the French countryside, it captures the essence of tomato leaves, herbs, and cut grass. Silences by Jacomo (1978): A study in contrasts, Silences juxtaposes bright galbanum with deep, mossy undertones. Clinique Aromatics Elixir (1971): A bold chypre that intertwines green notes with a rich, spicy heart and a warm, ambery base.

The Green Chypre Connection

Green fragrances often blur the lines with the chypre family, sharing a love for oakmoss, patchouli, and woody notes. This overlap creates scents that are at once fresh and grounded, making them ideal for transitional seasons.

Bridging the Seasons

As summer’s warmth begins to wane, green fragrances with their aromatic, woody, and musky facets offer the perfect olfactory bridge to autumn. These scents echo the changing landscape, where lush foliage gives way to earthy forest floors and sun-warmed bark.In essence, green fragrances are a testament to nature’s complexity, beckoning an undercurrent of depth and mystery, just waiting to be discovered…

 

Written by Suzy Nightingale

The Scented Ritual of Perfume Oils & Attars…

Increasingly, we’re seeing a new interest in fragrance oils and attars as a way of wearing perfume. These beautiful scents feel more calming and part of a fragrant ritual than simply spraying a scent and rushing out the door. Here’s why we think they’re trending, and our edit of oils you need to know…

Let’s begin with this really helpful clarification on the difference between a concentrated perfume oil and attar, which comes via the medium.com blog:

‘According to Wikipedia, ‘the word ‘attar’, ‘ittar’ or ‘itra’ believed to have been derived from the Persian word itir, meaning ‘perfume’, which is also believed to be derived from Arabic word itr.

Essential oils are typically derived from botanical sources such as flowers, resins, woods, spices, etc. Most commonly these oils are extracted via hydro or steam distillation methods using deg and bhapka arrangement. Many a times the attar composers run co-distillations for a desired effect.

Traditionally these essential oils are ‘pulled’ into sandalwood or other appropriate carrier oils at the end of the distillation apparatus. The resultant product is then separated from floral waters. The oil part, which floats, is filtered into a separate container and allowed to stand for few days. This oil component is called as an attar.’

 

 

This style of perfumery dates back to the 1500s and the Mughal emperors of India, though using oil as a carrier for fragrant ingredients dates back far further still. At the polar opposite end of the perfume spectrum from those more overt shoulderpads-in-a-bottle or va-va-voom, ready-to-party fragrances (which we still love, by the way, never fear!) these types of scents are perhaps more contemplative, calming, and offer moments of meditation that stay close to the skin.

While attars / oils are intense and concentrated scents, you’d be wrong to assume that these will announce your presence at 20 paces. ‘Attars don’t necessarily land on the skin with an impactful whomp, as an eau de parfum might,’ says perfumer Nancy Meiland, whose GAIA attar – and the following attar, SOFIA – proved a huge hit. ‘They tend to be worn closely and mingle on your skin in warm “nuzzles” that you pick up throughout the day.’ The diffusion of these scents is hushed, whispering intriguingly yet also lingering for longer. ‘They tend to be worn closely and mingle on your skin, giving off warm “nuzzles” that you pick up throughout the day.’

 

 

As trend forecaster and fragrance writer for wewerperfume.com Amanda Carr observes, though we’re only just (re)discovering them here, attars are still used in very practical ways in India:

‘Attars are used by the Muslim population in India a little like a wellness boost, and the perfumeries I visited were bustling with families buying their season scents to uplift their health and emotional happiness, also unlike an eau de parfum there is no alcohol to worry about. There are traditional guidelines as to when you wear particular botanicals, cooling vetiver for the hot summer days, along with jasmine and rose, with saffron used during the chiller months for its warming properties. The instore perfumers often gave advice – a bit like a pharmacist – as to which botanical attar could help with a particular malaise.’

Nancy explains that she felt ‘intuitively drawn’ to creating her first attar during the early days of the pandemic. ‘GAIA’s ultra-soothing concentrated blend of Calabrian bergamot, nutmeg and jasmine sambac is centred around blue lotus absolute, which traditionally is seen as “a flower that can open your mind and is powerfully protective during times of transformation.”’

So why now this plethora of perfume oils and attars making their way onto centre stage for the Western market, you may wonder? Nancy asserts it’s quite simple, really; saying [in troubled times]:

‘…we want more magic not less.  It’s about working closely with the plants and flower essences and getting to know their properties and benefits.  Then combining them so that they don’t crush each other while enhancing each other’s odour profile – the individual notes should sing out in their fullness and create a harmony of scent. There is an alchemy to an attar that works with nature…’

 

NANCY_MEILAND_GAIA

Nancy Meiland GAIA From £4.95 for 2ml (£65 for 30ml) nancymeiland.com

 

Looking for other perfume oils and attars to have a play with this season? Try some of these sumptuous examples, below: we feel sure that once you discover the delights (and definite mood-enhancing abilities) of attars, you’ll be pleasantly surprised. Priced from pocket-friendly to the ultra lust-worthy treat, there’s something to suit everyone…

If your scents suddenly lack depth, add interest with this deliciously fragrant oil. An unexpected mix of spice-infused bergamot and plum with a ‘your-skin-but-so-much-better’, creamy leather dry-down, the warm tingle of amber then simmers for hours. The roller-ball bottle makes this especially useful for travelling (if you’re lucky enough!) or touching up your scent on the go.

Malin & Goetz Dark Rum Perfume Oil £32 for 9ml malinandgoetz.co.uk

 

 

 

Christopher Yu and Laurent Delafon were inspired to create their Ostens collection by the incredible portfolio of naturals from LMR Naturals. The eau de parfum comes with the option of adding a ‘Préparation Oil’ (and we highly recommend you do), which you can layer or enjoy alone. Every fragrance in the Ostens portfolio of scents is gorgeous in its own right, but we have to say, when layered in this way, they become out of this world divine.

Ostens Rose Oil Isparta £185 for 50ml eau de parfum + perfume oil ostens.com

 

 

 

 

Strangelove – from the creative trio of perfumer Christophe Laudamiel, supermodel Helena Christensen and naturals expert Elizabeth Gaynes – put thoroughly sophisticated (and utterly addictive) fragrance oils at the very heart of their collection. We urge you to nuzzle into this hypnotically delicious blend of oudh, stimulating mandarin, purified ginger, deeply magnetic sandalwood and luscious dark chocolate for a sultry scent ritual, with the necklace a nod to traditional ways of carrying precious perfume about the body.

Strangelove meltmyheart Perfume Oil Necklace £170 for 1.25ml harrods.com

(PS: You can also try the entire range of Strangelove fragrances eau de parfum for £92 in our shop!)

 

The LilaNur attars’ prices reflects the meticulous effort to process the precious flowers immediately after harvesting – they’re placed in oil beside the fields they’ve been grown in. Suggesting annointing the palms of your hands and breathing in before applying, it honestly feels like a divine experience – as though your feet have lifted from the ground and angels are singing. A purity and depth we’re unused to, with those few drops carrying you throughout the day.

LilaNur Jasmin Attar Absolu Perfume Oil £340 for 30ml harrods.com

 

Written by Suzy Nightingale

Fragrance Notes to Follow for 2024 (& how to get ahead of the trend)

January is a time the fragrance industry looks forward to new trends ahead of the spring and summer scent launches, and we’re fascinated by how many are following on from last year’s huge hits (and offering new twists on previous perfumery themes). Which of these do you think you’ll be most interested to try this year, we wonder? Whichever you are drawn to, we’ve also some insider-tips on the scents to wear right now to get ahead of the game…

 

 

Cherry:

Ripe and luscious, evoking carefree youthfulness and innocence via cherry lollipops and desserts or the high-shine glam of cherry lipgloss vibes, the cherry crop keeps coming for 2024. Expect to see cherry combined with contrasting notes to cut through the sweetness – such as sharp citrus or even sizzling spices and dark woods or tobacco – and combined with fluffy, creamy and sweeter ingredients to lean into the gourmand aspect of this trend.

Get Ahead of the Trend With…

 

 

Creed Carmina

Modernity is infused with charismatic elegance in this succulent scent, with rich black cherry’s piquant ripeness rippling throughout. Rose de mai and cashmere wood are joined by the succulent seductiveness of black cherry, pops of pink pepper and a richly resinous base of precious myrrh, frankincense and ambroxan; and the saffron tingles from first spritz to the lasting trail, we found. A passionate fragrance to add extra lipgloss while wearing.

(Try a sample in the Fabulous Fragrances Discovery Box – 14 x samples £19 for VIPS / £23 RRP)

 

 

 

Peach:

As we reported in our Pantone Colour of the Year feature, 2024 is all about the tone of ‘Peach Fuzz’ colour trend, and we’re noting some similarly peachy fragrances in store. Succulent yet nurturing, peach can be velvety (like the soft caress of the peach’s fuzzy skin) or dripping with realistic juiciness for an instant drench of ripely refreshing notes. Peach makes us think of softness, comfort, a slightly retro scent that plays so well with florals, gentle spices, and fluffy musks.

Get Ahead of the Trend With…

 

 

Sarah Baker Bascule

Succulent peach juice sizzles on hot leather, tobacco gently smoulders amidst hay while a hint of saddle-soap, lily of the valley and cut grass are contrastingly clean. Certainly not your average peach, it retains immense nostalgia while proudly remaining rambunctious and rebellious in spirit. You could swear at time this was a vintage scent, and yet it’s so brilliantly modern. We know many who’ve long been under the spell of Bascule, and suggest you saddle up this peach pronto!

£95 for 50ml eau de parfum

 

 

 

Pear:

Though pear has been sniffed in several notable launches already, it’s not gained as much olfaction-traction as the mega-trending cherry thus far. For a still nostalgic yet perhaps slightly more grown-up take on the fruity vibe, we’re looking forward to pear paired with [sorry, we had to] honey, woods and even floral notes for a fun yet still sophisticated scent. Used in citrus-fresh summer scents or adding juice to warmer autumnal fragrances, it’s a year-round

Get Ahead of the Trend With…

 

 

EAU.MG Flor Funk

Dripping with the kind of cool nonchalance we all aspire to, there’s something super happy-making about this scent that feels radiant and filled with a scented sashay. The trend of pear is up first, bursting from the top notes and then drizzling down through heady orange blossom, to nestle within the mossy chic of the sandalwood-swathed dry down. Such a delight to wear as it travels from fresh to funky, we say get your glad rags on and show them how it’s done.

(Try the sample in our Fabulous Fragrances Discovery Box – 14 x samples £19 for VIPS / £23 RRP)

 

 

Vanilla:

This was THE major trend of last year, and it’s another predicted to continue apace all through 2024. Having seen brand new vanilla extractions become available for perfumers, which are far less sweet and sugary than previous evocations, we expect to see more interesting and innovative takes on vanilla. From the super soft yet sensual ‘skin scents’ trend (see below), to the contemporary twists and indulgent nostalgic takes, they’re sure to be deliciously addictive.

Get Ahead of the Trend With…

 

Parfums de Marly Althaïr

Vanilla naysayer? You’re going to need to try it to believe us, but oh wow this is a MUST have. Swoony Bourbon vanilla (deliciously dark, decadently delicious) will be to blame for your new addiction, generously swirled through tobacco smoke rings, which seduces orange blossoms to embrace praline, convinces sparkling citrus to kiss sizzling spices and swathes guaiac wood in butter-soft leather. Go on, we dare you to succumb….

(Try a sample of Althaïr in the Fabulous Fragrances Discovery Box – 14 x samples £19 for VIPS / £23 RRP)

 

 

 

Skin Scents:

In the past we’ve seen so many ‘your skin but better’ fragrances, which offer the feeling of being wrapped in the arm of someone you love, or smelling clean, neutral, fresh from he shower or like white cotton bedlinen. Now, we’re noting the trend is for more sensual come-hither skin scents, where the muskiness is ramped up and the suggestion is more of the skin-against-skin caress kind, which can also be layered. Still ultra-soothing, but radiating self-confidence? Sign us up!

Get Ahead of the Trend With… 

 

4160 Tuesdays The Sexiest Scent on the Planet. Ever. (IMHO)

Beginning life as a bespoke fragrance for a VIP event, with a journalist declaring it to be ‘the sexiest scent ever!’ Thus, a star fragrance was born. Hints of citrus, smooth vanilla, soft woodiness and gorgeously musky ambergris form an unassuming but utterly addictive blend that will have you sniffing your wrist (or nuzzling closer to someone special) all day.

£65 for 50ml eau de parfum

 

 

 

Tea:

Although tea has been a popular ingredient for many years, we’ll see many major and niche fragrance launches this year really showcasing tea as the main inspiration. Why might that be? Apart from the fact this note is wonderfully versatile – it can be green and refreshing, smoky, herbaceously soothing and floral in character; the tea trend is part of the bigger trend for comforting fragrances combined with uplifting and soul-reviving properties (which we all need, more than ever…)

Get Ahead of the Trend with…

 

BDK Parfums Gris Charnel Extrait

An intensified version of the original, patchouli has been invited to the party, a seamless ripple of noir that nuzzles at the silkiness of sandalwood and nutty tonka in the base. Cool cardamom slinks throughout, combined with smoky black tea, Bourbon vetiver, a lick of fig milk and dusting of orris. Wearing this, we know those who’ve been followed around supermarkets, begged to reveal their addictive scent.

 £220 for 100ml extrait de parfum

Written by Suzy Nightingale

Viva Magenta: Pantone Colour of the Year 2023 Expressed in Perfumes

Viva Magenta is the Pantone Colour of the Year 2023 and, given the many links between colour, mood and smell, I thought it was only right to find some scents that vividly help express this vibrant colour in fragrant form…

Each year, the influential Pantone Colour Institute chooses a ‘colour of the year’ which guides fashion, interior design and all manner of micro trends for the coming seasons. For this year’s choice of ‘Viva Magenta’, Pantone explains their thinking, and what the colour represents emotionally…

 

 

An unconventional shade for an unconventional time

Pantone’s Colour of The Year, Viva Magenta 18-750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Colour of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.

As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid colour, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

 

 

Reading about their inspirations for Viva Magenta, it struck me the language used in the Pantone report was very similar to how fragrance houses describe the emotional resonance of their scents – and little wonder, given the myriad threads that connect colour, perfume and mood.

‘The evidence from numerous studies demonstrates that simply changing the colour of a fragrance can change the way it smells to us’ –– Professor Charles Spence, Head of Oxford University Crossmodal Research Laboratory

‘Seeing red’, ‘feeling blue’, going ‘green with envy’ – we’ve linked colours with emotions for centuries. But there is science behind the pairing of certain hues with sentiment and sensation. And fascinatingly, some of your favourite fragrances are packaged in tones designed to suit the mood the scent is trying to evoke; indeed, they may even have deliberately dyed the ‘juice’ a particular shade on the colour spectrum to evoke specific feelings, provoke memories and metaphorically ‘colour’ the way you smell them.

 

 

‘Our perfumers can type the name of colour in our database and it will pull up a list of ingredients proven to stimulate certain emotions and responses in people.’ –– Céline Manetta, PHD, CSI Global Innovation Senior Manager IFF

We could all do with some extra bravery, joy and exuberance in our lives right now, so given these crossmodal (overlapping of senses) connections, I’ve chosen some fragrances that use magenta as a touchstone to bring this powerful, bright and uncompromising colour to the fore as we wear them on our skin….

 

 

 

Armani Prive Magenta Tanzanite
Composed as a tribute to the spectacular colours of Africa’s landscape, a cool breeze of cardamom is warmed by furling plumes of honeyed tobacco smoke, spicy ginger and the energising scent of coffee. A lively dance of contrasts, this sizzles pleasingly.
£260 for 100ml eau de parfum
armanibeauty.co.uk

 

 

Juliette Has a Gun Mmmm
Even the name was designed to be onomatopoeically pleasing, and the delicious melange of ripe raspberry, geranium and bright neroli conjure forbidden fruits, while orange blossom and tuberose hypnotise the senses to a deliciously drenched creamy musk trail.
£90 for 50ml eau de parfum
selfridges.com

 

 

Mugler Angel Nova
This iteration twists ripe raspberry and succulent lychee with damask rose atop a darker base of Akigalawood and resinous benzoin. Definitely one to try if you clutched your pearls and backed away from the original. This is pretty, fresh but with a burst of petal power.
£77 for 50ml eau de parfum
theperfumeshop.com

 

 

Parfums de Marly Oriana
Plush, velvety fruitiness conjures an 18th century French mistress idly sucking pastilles while sighing on a chaise lounge. Pale flowers tremble, a sudden decision is made to give in to passion, and the soft, skin-like scent of ambrette billows beguilingly for hours.
£120 for 30ml eau de parfum 
harrods.com

 

 

 

Goutal Rose Pompom
Exuding playfulness a sparkle of blackcurrant and raspberry are swirled with armfuls of dewy roses, a flurry of petals and joyful pops of pink pepper reminding you of love, light, laughter with friends. Happy memories meld with the scent to create a wearable smile.
£76 for 50ml eau de toilette
houseoffraser.co.uk

 

Jusbox Sirens & Sailors
Paying homage to the unforgettable British soul singer Amy Winehouse via a kiss of peachy osmanthus, the smoky swagger of booziness in the heart softens to suede-like whispers and a smooth patchouli base resonates thrillingly until way past your bedtime.
£168 for 78ml eau de parfum 
selfridges.com

 

 

 

Lancôme La Vie est Belle Intensément
Affirming ‘happiness as the ambition, as a way to live life to the fullest and without making any sacrifices’ if ever a scent invited positivity, it’s LVEB’s euphoric burst of pink pepper, bergamot and raspberry, with a floral, velvety heart and a pulsing baseline of vanilla and iris.
From £87 for 50ml eau de parfum
lancome.co.uk

 

Written by Suzy Nightingale