Forgive us if we feel like breaking out the cake and tiaras, today, but Feedspot have named The Perfume Society as the number one Best Perfume Blog in the UK! (And we’re among great company.)
Listing the Best UK Perfume Blogs from thousands available on the web, using search and social metrics to arrive at their finalists, Feedspot – who describe themselves as ‘the best place to read all your favorite websites in one place,’ – chose those they considered ‘…are actively working to educate, inspire, and empower their readers with frequent updates and high-quality information.’
The blogs they listed were ranked based on following criteria:
- Google reputation and Google search ranking
- Influence and popularity on Facebook, twitter and other social media sites
- Quality and consistency of posts.
- Feedspot’s editorial team and expert review
We work hard to bring you news and reviews, but also to share with you our expertise in an accessible, easy to understand (yet never patronising) way. Indeed, this is the very reason we started The Perfume Society! As Feedspot say…
‘Founded by award-winning fragrance writer and Green & Black’s co-founder Jo Fairley, and Lorna McKay (formerly beauty and fragrance buyer at Harrods, who also set up the Liberty Perfumery), The Perfume Society is devoted to helping everyone get the most out of fragrance – choosing and wearing – by deepening their enjoyment of this creative world, through events, workshops, on-line articles and much, much, more…‘
And that’s exactly it. We want everyone to feel included, their views valued. Although some blogs may get off on being snarky about more pocket-friendly perfumes or dictating which houses are ‘hot or not’, our ethos at The Perfume Society is to try and describe how certain fragrances make us feel, attempting to get you to try them for yourselves – on your own skin – before pre-judging with only a list of notes or what someone else already told you to think.
Fragrance is such a personal, intimate thing to experience. Some call it an art form (we certainly do), and our reactions are immediate, but can drastically alter over time. Time is key, we always say. Time spent smelling them, questioning yourself about what you can smell and how it makes you feel. Time spent researching the house a little more – learning about the perfumer, their inspiration, the story behind the scent – for a greater understanding.
Between this blog, our specially curated Discovery Boxes of samples and minis you can try at home and our award-winning magazine The Scented Letter (now available to read in print, online and around the world), we want to reach out to all you perfume-lovers out there. And can’t tell you how thrilling it is for others to see that we are!
And now: let there be cake…
Written by Suzy Nightingale