The Fragrance Foundation Awards 2024: and the winners are…. (squeal!)

Forgive us for floating on a cloud (of perfume, obvs) for the next few weeks (okay, months!) because we’re still buzzing from the most exciting night in the scented calendar – The Fragrance Foundation U.K. Awards 2024. And this year in particular, we had a LOT to be excited about! Let’s gather ourselves a moment and let you know ALL the winners (and the next scents your nose needs to be in search of…)

Recognised as the most prestigious journalistic awards in the beauty industry, the Fragrance Foundation U.K awards began in 1990. They are split into two distinct sections: The Jasmine Awards – which recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures; and The Fragrance Foundation U.K. Awards for individual fragrances, ad campaigns, expert sales assistants and fragrance retailers. Altogether, it’s an overview of the hottest (and best-smelling) names to know right now.

A new panel of judges is recruited annually and includes experts from the worlds of journalism, literature, fashion, lifestyle, PR and fragrance consultancy. The panel is chaired by an expert in the fragrance industry, and you can read all about the judges here, which this year included the world’s foremost fragrance expert and author, Michael Edwards.

Okay. Drumroll, please…

 

Literary Award: The Scented Letter magazine, Up in Smoke: Fragrances Flagrantly Defying the Smoking Ban by Suzy Nightingale

 

Short Piece Award: perfumesociety.org Green with En Vie by Suzy Nightingale

 

Creative Award: On the Scent Podcast ‘Scented Story’

by Suzy Nightingale & Nicola Bonn

 

Practical Guide Award: We Wear Perfume – Who Am I? New Ways to Make Your Perfume Personal by Amanda Carr & Tamara Fulton

 

Rising Star: Highsnobiety, Fragrance, Unfiltered: What Shoppers Want Perfume Brands to Know by Alexandra Pauly

 

 

 

We must also take a moment to pop some Champagne corks for our own Scented Letter magazine editor / writer, Jo Fairley (no stranger to awards, with a shelf-full of them over the years!) for being a finalist in in two categories: Literary, for When Your Back Garden is a Tuberose Field, and Practical Guide for her piece The Wash Gets Posh. And of ourse for the brilliant Scott McGlashan who was a Rising Star finalist for his Scented Letter magazine feature It takes them right backabout finding his beloved gran’s favourite (now discontinued) fragrance of her youth, because her eyesight is failing and she wanted to return to treasured scent memories. It was so moving to so many, and we know Scott’s star is certainly rising – a name to watch for sure.

Don’t forget – you can sign up to get FREE copies of the digital edition of The Scented Letter magazine delivered to your inbox each time they published!

 

 

Now, let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for seeing their names on the big screen…

 

 

Media Campaign: Diptyque Do Son

 

Design & Packaging: Penhaligon’s Potions & Remedies

 

Interior Fragrance: Byredo Summer Rain

 

Independent Fragrance: Vyrao Sun Rae

 

Perfume Extraordinaire: Ella K Camélia K

 

The Evening Standard Readers’ Choice: Billie Eilish, Eilish No.2

 

People’s Choice: Burberry, Burberry Goddess

 

Newcomer: Victoria Beckham Beauty

 

Innovation: Diptyque Les Mondes de Diptyque

 

Limited Distribution: Maison Margiela Replica Under the Stars

 

National Distribution: Tom Ford Beauty Café Rose

 

Retailer of the Year: Harrods H Beauty

 

Online Retailer of the Year: Harrods H Beauty

 

Best New Collection: Victoria Beckham Beauty Fragrance Collection 

 

Ultimate Launch: Yves Saint Laurent MYSLF

 

The prestigious judging panel had to read SO many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.

Until next year, fragrant friends, we’ll be wafting along and glowing just a little bit more brightly than usual…