Happy TENTH birthday to us! Celebrating a decade of fabulously fragrant years…

Incredibly, we are celebrating our TENTH BIRTHDAY this year! We simply cannot believe it’s been a decade of fragrant fun at The Perfume Society – how quickly it has flown by, and how much has changed in that time… But did you know our co-founders Lorna McKay and Jo Fairley chose the date of May 1st for a very particular reason?

 

For the French, May 1st traditionally represents the start of gifting bouquets of “muguet” to loved ones to signify the regard in which they’re held and as a token of prosperity for the year ahead. A tradition supposedly begun when King Charles IX was presented with a bunch of the delicate blooms, and decided to gift the ladies of his court, too. Lily of the valley has also made its way into countless bridal bouquets (including that of Kate Middleton for her wedding to Prince Willliam); and in many countries. Most of all, lily of the valley given on May 1st represents tenderness, love, faith, happiness, purity and a return of hope.

 

 

 

No wonder we chose this delightful, flower-filled date in the calendar to launch The Perfume Society when our team of helpers ran hither and thither all over London handing sprigs of lily of the valley to fragrant friends! Meanwhile, we were busy crafting what has become a multi-award-winning magazine: The Scented Letter – the first printed magazine in the world entirely dedicated to fragrance. And we must give a special mention to the amazing designer who has been with us from day one, and without whom the magazine couldn’t exist: Jenny Semple.

The Jasmine Awards for The Fragrance Foundation U.K. are the most prestigious in the perfume industry, and are considered the olfactory equivalent of the Oscars; while The Perfumed Plume Awards were for worldwide fragrance writing, so judged internationally. Of our many nominations for this most tricky of subjects to write about (literally communicating invisible smells, and with no specific words in the English language with which to describe them!) we simply couldn’t be more proud, or more deeply honoured, that we have won the following TWELVE awards

 

 

 

2015:

Judges Special Recognition AwardThe Scented Letter magazine team [entire issue]: Issue 1

2016:

Jasmine Independent Literary AwardSuzy Nightingale, The Scented Letter magazine: What Does Wednesday Smell Like?’ 

Jasmine Independent Soundbite AwardPersolaise, The Scented Letter. magazine: ‘Closer to Heaven

2018:

Jasmine Social Engagement AwardCarson Parkin-Fairley: #smellfie Campaign

2019:

Jasmine Practical Guide AwardThe Scented Letter Magazine team [entire issue]: The Alphabet Issue – A-Z of Fragrance

2020:

The Perfumed Plume [International] AwardJo Fairley, The Scented Letter magazine: Scents of Place: Venice

2021:

Jasmine Literary AwardSuzy Nightingale, The Scented Letter magazine: Note Perfect

Jasmine Short Piece AwardSuzy Nightingale, perfumesociety.org: Vellichor: Capturing the Scent Memories of Old Books

Jasmine Judges Special Recognition AwardThe Scented Letter magazine team [entire issue]: A Life in Scents

Perfumed Plume [International] AwardSuzy Nightingale, The Scented Letter magazine: Modern Florals, Heavy Petalling

2022:

Jasmine Literary AwardJo Fairley, The Scented Letter magazine: When Soap Equals Hope

2023:

Jasmine Practical Guide AwardSuzy Nightingale, The Scented Letter magazine: Time to Spray Your 5 a Day

 

 

 

 

You can sign up for your FREE digital copy of the magazine to be delivered to your inbox, or you may prefer to choose the option of the gloriously glossy print edition subscription. Whichever you plump for, it’s a year’s worth of fragrant reading beloved by industry insiders and the perfume-loving public, which we remain incredibly proud of the magazine team, (and our contributing writers) hard work on.

 

In this past perfumed decade, ever since the second year of The Perfume Society’s inception, we have been celebrating National Fragrance Day in the U.K. with our #smellfie campaign. This was an idea that sprang up during a team meeting at TPS Towers, when senior writer Suzy Nightingale came up with the idea of getting our followers on social media to take a selfie with their scent of the day, and tell us why they loved it, with the simple hashtag of #smellfie. Little did we know that fragrance fans across the world would take up the call, and we’ve had a joyous abundance – nearly 9,000 tags, and counting! – of perfumed photos, stories and videos from the likes of Katy Perry, Little Mix and Richard E Grant, no less, who’ve taken part in the fragrant fun for past years.

 

 

With sharing the love of scent at our very heart, let us not also forget that The Perfume Society Discovery Boxes were the first cross-brand curated selections of perfume samples (from luxury, designer and niche names to newly emerging indie houses) offered anywhere in the world. We’ve had so many thousands of you tell us you found your next new fragrant loves thanks to trying samples and minis in these boxes, and for being matched with your perfect perfumes to go and sniff out via our groundbreaking (way ahead of its time) Find a Fragrance Search Engine (originally developed by Lorna McKay).

 

 

 

With your help, we’ve achieved so much over these ten years. We wish we could come and give every single one of you a sprig of lily of the valley to show our heartfelt appreciation for all your support, but for now, accept this symbol of love and luck, from us to all of you

 

The Scented Story of 4160 Tuesdays Tokyo Spring Blossom

Sarah McCartney, perfumer-founder of 4160 Tuesdays, has featured her scent Tokyo Spring Blossom from the time she launched her perfume house, in 2011. It’s the most beautiful essence of spring, and though it feels so effortless to wear, the story of how Sarah actually captures that blossom-y blooming sensation is quite another matter…

 

In the spring issue of our Scented Letter magazine – sign up to get your FREE digital copy delivered to your inbox! – Jo Fairley focussed on blossoms in her joy-filled fragrance feature for the season, and Sarah revealed the complications of capturing that airy, cheery, breezy scent in a bottle, explaining: ‘I’ve attempted to capture a few blossoms in my time. The technical way is headspace analysis, capturing the air around the flowers and identifying all the different molecules they emit, then reassembling the aroma from its components. But artisan perfumers like me do it by nose and experiment, so we might arrive at the aroma by a completely different route.’

 

 

For Tokyo Spring Blossom, which remains a much-loved fragrance in her line-up, Sarah explains, ‘I wanted a general impression of walking through a park in cherry blossom time, and used a touch of rose geranium with raspberry leaf, violet and balsam for the effect.’ And the intricacies of the perfumer’s art to create these textures, feelings of light and colour, of spaciousness, are not something we might even consider the scientific skills behind (as quite rightly, we’re caught up in the beauty of wearing the scent itself!) However, it’s fascinating to know just how it’s achieved. Says Sarah:

 

 

 

 

‘Essential oils and absolutes very rarely represent the exact scent which blossom wafts out, when we bury our noses in it. The extraction processes lose volatile molecules along the way, so we add synthetic materials to restore the impression of living flowers. Ironically, when someone comments that a blend smells fresh, light and natural, it’s because I added Hedione – or Methyl dihydrojasmonate, to give it its chemical name.’

 

 

 

Tokyo Spring Blossom is one of 4160 Tuesdays’ earliest fragrances, first made in 2011 for a charity fundraising event in a tiny Tokyo cafe. We made it for our friend Urura, whose name means “the breeze through spring blossom”. It is one of those fragrances which  is so unusual that people have to spend a while deciding whether they adore it or are afraid of it. It is built around oppoponax, cabrueva and tolu, with soft violetty ionones, with pink peppercorn, rose, tangerine, geranium and grapefruit, with Ambrox and raspberry leaf absolute at the base. Imagine the breeze through spring blossom, but in another universe.’

 

 

Tokyo Spring Blossom £65 for 50ml eau de parfum in our shop

 

Purchase your stunning glossy print copy of The Scented Letter Magazine featuring the full blossom-scentric feature, £15 / £12.50 for VIPs.

Written by Suzy Nightingale

Cat Deeley – Fragrant Memories, Dreams & Reflections…

Cat Deeley has been a regular on our television screens over the years – presenting SMTV Live from 1998-2002 (for which she won a BAFTA) and its spin-off chart show CD:UK until 2005; Stars in their Eyes, and the hit U.S. show So You Think You Can Dance? to name but a handful of her achievements.

 

 

This week, Cat began presenting THE iconic mainstay of British daytime TV shows – This Morning – with co-host Ben Shepard; but apart from her broadcasting success, we happen to know that Cat is OBSESSED with fragrance (and even has a party trick of scent identification). So, no wonder she teamed up with friend and esteemed makeup artist Amanda Grossman to launch e11even Fragrance Oil!

 

 

To mark Cat’s ever-rising career path, we’re delighted to share with you the fascinating fragrant answers she gave when we interviewed Cat on her Memories, Dreams & Reflections for a previous issue of The Scented Letter Magazine. You can sign up to get your FREE copy of the latest issues sent to your inbox every time they’re launched, or order them in gorgeously glossy print.

Meanwhile, let’s delve in to the scent memories and olfactive reveries that mean so much to Cat (and we bet she’ll be cleaving to one of her Five Favourite Smells more than ever, now she’s on This Morning…)

 

 

 

 

 

 

 

 

 

Suzy Nightingale

Fashion, Fragrance & the Future – NEW issue of The Scented Letter magazine out now!

We’re excited to announce the latest issue of our multiple award-winning magazine, The Scented Letter: Fashion, Fragrance & the Future is now LIVE!

Each autumn/winter, our award-winning magazine, The Scented Letter, celebrates the links between fashion and fragrance. But this season, the 64-page magazine has a futuristic edge, as we explore ways that Artificial Intelligence is impacting the world of perfumery.

Those of you who’ve already signed up to have it delivered automatically should check your in-boxes for the latest clickable free issue, but if you’ve not yet subscribed for the FREE magazine, you can get the latest online edition, here.

We know so many of you prefer reading these longer features in print, so your glossy PRINTED and coffee-table worthy edition of is now available to purchase here, for £15 / £12.50 for VIPs.

 

 

Here’s what you can look forward to in this 64-page issue…

  • Scenting the Metaverse – is the role of the perfumer doomed? Suzy Nightingale explores how AI is impacting the fragrance world
  • Gabrielle Chanel – Perfume Manifesto – to coincide with the V&A’s stunning expo, we report on Chanel’s pioneering place in perfumery
  • A Working Nose – Guerlain Perfumer Delphine Jelk
  • The Wash Gets Posh – a raft of fragrance-focused laundry products is turning a chore into a real pleasure
  • Memories, Dreams, Reflections – Sam McKnight, hairstylist and gardener extraordinaire, shares a scented timeline
  • Perfume Bottles Auction 2023 – our annual report from this landmark in the scent calendar

 

Plus, as always, discover ALL the Latest Launches – in home fragrance, as well as perfumes to wear – and get a whiff of news, in Nosing Around

And don’t forget: you can now take out a yearly Print Subscription to The Scented Letter, the world’s only magazine for fragrance-lovershere.

Blooming marvellous! A flower garden extravaganza of scents & scintillating reads

During the recent torrential summer downpours in the U.K. a phrase oft’ repeated was “…well, it’s good for the gardens!” Which may have been less than welcome to hear while staring forlornly out of the window, but IS true nonetheless.

 

A bit of sun these last few days has perked us all up no end, and now finally we might wear the summer dress we’d been saving and sit in our own gardens, if we’re lucky enough to have them – sans raincoat and brolly. The thrill! All of this has us appreciating our gardens all the more, and despite the weather, all things garden-centric really has been the trend of the year thus far

Coinciding with the opening of an extraordinary new outdoor space at the Palace of Versailles, we themed our Summer issue of multi-award-winning magazine, The Scented Letter, around ‘The Perfumer’s Garden’. Talking to green-fingered perfumers, sharing recommendations for scented plants for your garden and showcasing a round-up of glorious modern florals (for the home and for the skin) that evoke gardens or greenhouses – bringing the outdoors in and savouring a garden’s verdancy on your skin, too, is all we want to do right now.

 

 

 

Here’s what you can enjoy in this 60-page PRINT issue celebrating the garden’s ability to inspire and delight…

  • The Perfumer’s Garden – inspired by a fragrant garden just opened at Versailles, our 10-page florabundant extravaganza celebrates gardens, florists and flower scents
  • #Smellfie 2023 – to mark International Fragrance Day 2023, our fans and followers got snapping to share their love of perfume
  • A Working Nose – natural perfumer Delphine Thierry
  • Gelat-eaux! How to wear one of the ultra-cool new gourmand scents – without smelling like Mr. Whippy
  • Memories, Dreams, Reflections – British supermodel turned scent and skincare creator Kate Moss shares favourite perfumes and blooms
  • When Your Back Garden is a Tuberose Field – we join Aurélien Guichard at the harvest-time of this heady flower

Plus, as always, discover ALL the Latest Launches – in home fragrance, as well as perfumes to wear – and get a whiff of news, in Nosing Around

And don’t forget: you can now take out a yearly Print Subscription to The Scented Letter, the world’s only magazine for fragrance-lovers, here.

 

Master Perfumer Alberto Morillas enjoying his own ‘Perfumer’s Garden’ in The Scented Letter magazine.

 

Meanwhile, can we encourage those of you who THINK you don’t like ‘floral scents’ to explore the contemporary delights of Floral Street’s Discovery Set for only £16? This groundbreaking, hugely sustainable and so-likeable British house has wowed the world with their modern take on a floral – using this family as inspiration rather than slavishly following old-fashioned notions of how such fragrances should smell. Get ready to have your pulse race with these blooming wonderful perfumes…

 

Wonderland Peony This not only features armfuls of that flower, but pink berries and violets, Anything but cutesy, it’s given a woody-balsamic warmth by cedarwood, alongside vetiver.

Chypre Sublime An utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum.

Black Lotus The classic English-Rose dressed in a black leather jacket. Intoxicating, spirited, bohemian and alive. Complex and multi-faceted, the sweet honeyed scent of centifolia rose adds depth to lighter, spicy nuances by way of red peppercorn and saffron.

Iris Goddess There’s nothing shy about these violets. An explosion of powdery petals collide with ripe red fruits. Black vanilla, warm musks and earthy carrot seed bring exoticisim and depth, sparkling lemon zest and red chilli pepper add a jolt of life.

London Poppy A love letter to London: a city as tough as ever-lasting poppies. The scent that opens with a bright beam of light. Sicilian Lemon and Florida Orange bring the zing. A salt-spray marine note adds an unexpected sea-facing view.

Neon Rose You will never have smelt flowers like these. Freshly chopped jasmine draped around your neck. Roses around your wrist. And yet no roses were harmed in the making of this showpiece – these buds were cooked up in a lab for extra punch. Crisp, green Angelica leaves bring a botanical dimension, while fresh Bergamot floats overhead.

Wild Vanilla Orchid It’s vanilla, but not as you know it. A raw-edged confection of creamy vanilla beans, blossom, cassis and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness; bamboo and sandalwood bend and fold underneath.

Ylang Ylang Espresso  A strikingly modern blend of red rose, ylang ylang and jasmine cross paths with a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. A fragrance to get lost in.

PS: It it isn’t just the fragrances which are strikingly innovative, but the packaging. Each of Floral Street’s full-size bottles showcases a stunning, decadent flower artwork by renowned fashion photographer Matthew Donaldson – whose flower-powered photography also adorns this Discovery Box.

 

 

Finally, those of you who haven’t yet grabbed out latest Garden of Delights Discovery Box [£23 /£19 for V.I.Ps] should sprinkle the seeds of your new scent addictions via this perfectly curated outdoors-inspired selection. Highgrove Bouquet by Penhaligon’s, created with HRH the Prince Of Wales, now King Charles, draws on his own garden at Highgrove. We’d also love to introduce you to new brands Adscenture, EAU.MG and COSMOSSbyKateMoss and Granado is new to the UK. More newness is provided by Floral Street Sweet Almond Blossom. There are also fragrances from Versace, Molton Brown, Mizensir, Juliette has a gun and Shay&Blue all highlighting various flowers and herbs. We’ve also added SBC Arnica Moisturising Gel for other restorative powers from the garden…

Might we suggest a scent appreciation session is in order, where you can sit and relax, perhaps sip a chilled glass of something lovely, and appreciate sniffing each of these garden-centric scents in turn, while browsing through The Scented Letter magazine? How much more salubrious that sounds than battling the throngs of school-holiday crowds – getting to try a whole new wardrobe of fragrances in your own home (or garden!), and in your own time. Bliss!

Written by Suzy Nightingale

Jasmine Awards 2023 Finalists (and why we’re squealing with joy!)

The Fragrance Foundation Jasmine Awards 2023 finalists have just been announced, so if you heard a high-pitched sound and dashed to check your fire alarm batteries didn’t need changing – worry not: it was merely the sound of The Perfume Society team squealing with joy!

The Fragrance Foundation says: ‘Launched in the UK in 1990 the Jasmine Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’

We are thrilled to have FIVE nominations this year, for articles published in our magazine, The Scented Letter (sign up to get your FREE digital copy, here, if you’ve not done so already), and for our blog. Amidst such talented company as the other incredible nominees, and with so many submissions the prestigious judging panel had to work their way through, we are full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL of the finalists…

 

Jasmine Awards 2021

Practical Guide:

The Scented Letter magazine50 Perfume Icons, by Suzy Nightingale

The Scented Letter magazineAny Colour, So Long As It’s Green, by Jo Fairley

The Scented Letter magazineTime to Spray your 5 a Day, by Suzy Nightingale

@FabulousmagHow to Smell Expensive (Without Breaking the Bank), by Tara Ledden

 

 

The Jasmine Awards 2021

 

Short Piece:

Perfume Society blogChapter & Verse: fragrances inspired by literature, by Suzy Nightingale

The Scented Letter magazineIt Takes Me Right Back (To the Hardware Store), by Jan Masters

@CountryandTownHouse – The Green, Green, Grasse, by Jan Masters

@BeautyMatterofficial – Safety in Numbers: The Henry Rose Team on a New Era of Ingredient Transparency, by Carla Seipp

How to Spend it (Financial Times)Help, I’ve Been Discontinued… by Mark C O’Flaherty

 

 

The Jasmine Awards 2021

 

Creativity:

Instagram, All The Perfumes I Wore Last WeekSali Hughes

Instagram, Desert Island (little) Spritz with Poppy du ParcqAlice du Parcq

Instagram, Desert Island Spritz, My Top 10 Guerlain FavouritesAlice du Parcq

Instagram, Slutty PerfumesSali Hughes

@OnTheScentPodcast, Scented Story Time & Perfume Prescriptions (Episode 56) – Suzy Nightingale & Nicola Bonn

 

 

The Jasmine Awards 2021

 

 

Rising Star:

@FabulousmagHow to Smell Expensive (Without Breaking the Bank), by Tara Ledden

Harrods (Instagram Stories)Trending Oud Scents to Try Immediately, by Shannan Sterne

Harrods MagazineWhat’s the Hype?, by Nateisha Scott

 

 

Meanwhile, we are also excited to share with you the HOT OFF THE PRESS just-launched edition of The Scented Letter magazine, which you can have sent straight to your inbox by signing up here, and purchase gorgeous glossy print copies of, here!

Last minute gift guide – Christmas presents you don’t need to post… (Sleigh what?!)

That moment of mounting panic when you suddenly realise – you’ve left it too late to post a gift! Uh-oh. But hey, it’s okay – people understand (especially this year with postal strikes and snow causing chaos). Don’t worry: sit back and relax, as we’ve got scent gift solutions you don’t need to post, and which last an entire YEAR…

Here are some ideas that you can ‘gift’ your recipient with immediately, no postage required – simply write them a lovely card and explain you’ve treated them to one of the following (with fragrant swag to follow). If they love to smell great, we guarantee they’ll be delighted…

 

Make them a V.I.P (Very Important Perfumista):

Give 365 days of fabulous fragrance with our Perfume Society VIP Status for only £12, and they’ll get…

•  Exclusive member’s discount on our Perfume Society Discovery Boxes

• Event Tickets: Early access to events – virtually and in real life…meeting with leading ‘noses’ and key figures from the perfume world.

• Exclusive Competitions: just for VIPs.

 

Give them the gift of award-winning fragrance journalism:

For people who love print (we must admit to being partial – for longer features, especially), give them a year of fragrant reading with a Scented Letter magazine Print Subscription for £60. The multi-award winning magazine has won prestigious Jasmine Awards by The Fragrance Foundation, and been described as a ‘must-read’ by industry insiders and perfume-lovers alike. We are delighted that in addition to our digital magazine we can now offer this print subscription of The Scented Letter, delivered to their door.

Appearing seasonally, four times a year, this utterly beautiful magazine beguiles with at least 60 pages of in-depth features, perfume news, features and much more is bound to take you ever-deeper into the scented world. In addition, we feature all the breaking scent news, interviews with ‘noses’ and other creators, alongside fragrant features by the world’s leading fragrance writers. To be read time and again, and adorn their coffee table for years to come!

Treat them to a Seasonal Scents Subscription:

‘What are the best fragrances to wear for SpringSummerAutumn and Winter?’ To answer this we created the Seasonal Scents Subscription, specially curated to help you get the best out of your fragrance and improve your all-important sense of smell. We’ll guide you on the power of trying and wearing perfume, via online Smelling NotesUnboxing VideoHints & Tips.

Each box contains fabulous fragrances for anyone to adore, no matter their gender or taste, chosen from leading fragrance houses beloved around the world. The sample sizes include gorgeous miniatures, and will land at your gift recipient’s door each passing season (approximately every three months) – so they will always have a new scent to make them feel fabulous!

You can choose a Quarterly (£18 every three months) or Yearly (£68) plan. We’ll keep the contents a secret until the day the box is launched – we just know they’ll love the surprises inside…

Jasmine Awards Finalists 2022 announced (read the plethora of perfume pieces here!)

At a time we’re all hanging on to every scrap of good news, we had reason to squeal with true joy when The Fragrance Foundation announced this year’s Jasmine Awards Finalists

Often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which amidst celebrating the industry as a whole, The Fragrance Foundation also take time to give thanks to those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up again this year with SEVEN nominations, and even more proud to be sharing that space with so many talented individuals.

Here are the pieces that are in the running – we’ve put a link to each article so you can read it in full, something we’re so happy to be able to do with The Scented Letter Magazine now, having taken the decision during lockdown to make this publication available to everyone. Happy reading!

Celestial Scents (Literary Award) Suzy Nightingale – Suzy Nightingale, The Scented Letter Magazine 

What IS a Fougère? Pteridomania & the Frenzy for Ferns (Practical Guide Award) – Suzy Nightingale perfumesociety.org

Let Us Spray (Practical Guide Award) – Suzy Nightingale, perfumesociety.org

Give Me Strength: perfumes for a post-lockdown pick-me-up (Short Piece Award) – Suzy Nightingale, perfumesociety.org

When Soap Equals Hope (Literary Award) – Josephine Fairley, The Scented Letter Magazine 

The Year the World Discovered the Sense of Smell (Literary Award) – Louise Woolam, The Scented Letter Magazine

#smellfie 2021 (Creativity) – The Perfume Society Team, Instagram / The Scented Letter Magazine 

The Jasmine Awards 2022 shortlist announcement was part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations, the Jasmine Awards ceremony itself is due to be held in May with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.

Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have made the finals, and are especially honoured to be among such great names in the industry. Cheers!

Creativity
Publication Journalist Article
Instagram Alice du Parcq ‘Desert Island Spritz’ InstaLive with Adam Reed.
Instagram Alice du Parcq ‘Desert Island Spritz’ ‘Party Special’ with Sali Hughes.
Rakes SENSE Victoria Gaiger Making an Impression.
Stylist Magazine Shannon Peter Up, Up and Away
The Perfume Companion Sarah McCartney & Samantha Scriven The Perfume Companion
Instagram The Perfume Society Smellfie 2021

Literary Piece

Publication Journalist Article
Rakes SENSE Victoria Gaiger Master of Molecules
Rakes SENSE Beatriz Zimmermann Take Courage
The Scented Letter Josephine Fairley When Soap Equals Hope
The Scented Letter Louise Woollam The Year the World Discovered the Sense of Smell
The Scented Letter Suzy Nighingale Celestial Scents
The Stack World Viola Levy Do you smell expensive
Practical Guide
Publication Journalist Article
Glamour Magazine Alice du Parcq How to make your perfume last longer, if you’re sick of scent fading by lunchtime.
perfumesociety.org Suzy Nightingale What IS a fougère? Pteridomania & the frenzy for fern fragrances.
perfumesociety.org Suzy Nightingale Let us Spray.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : Exhilaration in a bottle, the mood busting power of citrus.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : The New Rose Revival.
Women’s Health Ingeborg van Lotringen Scent and Sustainability.
Short Piece
Publication Journalist Article
Beauty Matter Carla Seipp Is AI Threatening the Role of the Perfumer?
elle.com/UK Fiona Embleton Slow Scent – Upcycled Fragrances are the New Movement in Sustainable Perfume.
Glamour Magazine Alice du Parcq These alternative summer fragrances get better and better as your skin heats up in the warm weather, and they won’t disappear in minutes.
Harrods Magazine Olivia de Courcy Pure, Not Simple.
meatfortea.com Nicola Thomis Nosings.
perfumesociety.org Suzy Nightingale Give Me Strength: perfumes for a post-lockdown pick-me-up
Rising Star
Publication Journalist Article
Escentual.com Kate Avetoomyan +A173The Fragrance Innovations Of The Future.
Harrods Magazine Ella Crosbie Elevated to a Fine Art.
Medium, Originality, Imitation and Flankers Marie Krnakova Creativity Behind Perfumes in Antiquity.
Rakes SENSE Haydn Williams High Culture – When Art Meets Scent.
Rakes SENSE Saskia Gaiger Scents through the Pages.

 

 

 

The Scented Letter magazine ‘Time to Shine’ Christmas edition has landed!

We’re delighted to launch the latest 52-page edition of The Scented Letter – and as we close the year, it’s a celebration of all things fragrant – the gifts to give, the celestial scents to spritz and the aromas of this very special season.

We’re also celebrating something VERY special: a hat-trick of Jasmine Awards in The Fragrance Foundation, with two for our stellar writer Suzy Nightingale, and a Judges’ Special Recognition Award for one entire edition of the mag, ‘A Life in Scents’, published earlier this year.

Scroll down for a preview of some of the articles, which you can read online here in flickable format, recreating the sense of reading a real-life mag.

Alternatively, we are now able to take orders for a limited run of printed copies of the magazine, priced £12.50 to our VIP Subscribers (£15 to non-VIPs), here. And you can now also buy an annual print subscription to The Scented Letterhere

  • Heaven Scents: The Christmas 2021 Gift Guide A stellar selection for everyone on your list – that’s a tick, tick, tick!
  • In Memories, Dreams & Reflections, leading astrologer Shelley von Strunckel shares a lifetime in fragrant recollections
  • The ever-brilliant British perfumer Ruth Mastenbroek gives Suzy Nightingale the low-down on her creative working life
  • Agony uncle James Craven answers your seasonal scent-selection and present-choosing conundrums
  • Perfumers are looking to the night sky for inspiration to compose fragrances that sparkle, charm and dazzle, reports Suzy Nightingale in Celestial Scents
  • Founder of Perfume Walks London, Olga Petrouchenko, time-travels to a Russian childhood and a snowy winter holiday
  • Plus as usual, we bring you all the Latest Launches, news – and so much more

 

 

Happy Birthday Chanel! N°5 – 100 years of celebrity

We’re ready to celebrate in more ways than one, not the least by saying Happy Birthday, Chanel. Incredibly, N°5 is celebrating 100 years of being adored by celebrities and fragrance fans the world over. We urge you to join in by spritzing some, now, while watching the fragrantly-themed full-length film and resting your eyes on gorgeousness awhile…

‘Its name is universally renowned. Its wake, a revolution. Its bottle, an unmatched masterpiece,’ says Chanel. ‘Created in 1921, N°5 is the best-known perfume in the world. The new episode of Inside CHANEL looks back over 100 years of celebrity.’

 

Delving deeply into just what makes it so enduringly special, Chanel explains that:

‘From the start, N°5 threw habits and conventions to the wind. At the beginning of the 1920s, Gabrielle Chanel had already changed people’s views on fashion by suggesting a new allure. Her first perfume is consistent with her pioneering designs, simple yet well thought through. Revolutionary in its composition, N°5 is also the first perfume imagined by a woman for women.’

Marilyn Monroe © Chanel

 

N°5 has spawned many iconic scent memories over the decades, ‘Whether it be Marilyn Monroe turning it into a myth by confessing she only wore a few drops in bed, or Andy Warhol screen printing it as a pop art icon.’ And did you know – N°5 was the perfume to be advertised on TV!

 

Chane N°5 © Chanel

 

The visual images accompanying N°5 have always been swoonsome, too (just cast your eyes around this page for proof) – inspiring some of the greatest names in photography and cinematography — including Helmut Newton, Irving Penn, Ridley Scott, Jean-Paul Goude or Baz Luhrmann — and has truly ‘become a visual symbol that has never lost touch with the contemporary creative scene.’

 

Marion Cotillard © Chanel

 

The muses have been meticulously chose over these years as well – only those women who can emody the character of the fragrance without overshadowing it, such as Catherine Deneuve, Carole Bouquet, Nicole Kidman or (current ‘face’) Marion Cotillard have been ‘…among the ambassadresses who, by their spirit and modernity, lift N°5 into the eternal feminine pantheon for posterity.’

 

Happy Birthday, Chanel! © Chanel

 

From being included in museum exhibitions to countless scent memries we all share, we certainly agree that ‘It is a perfume which, like a coat of invisible armor, gives the strength to face life. Backed with its 100 years of celebrity, N°5 will always be one step ahead.’ That’s why we chose to continue the celebrations, while asking trend forecasters and fragrance experts how they think Chanel N°5 will sashay forth in the next 100 years – with a stunning spread in the just-published Perfume’s Bright Future issue of The Scented Letter Magazine.

 

 

VIP Subscribers can view online for free, or you can purchase glossy print copies, here, and International readers can buy a year-long online subscription, here.

However you choose to celebrate, we feel it’s time to spray on N°5 with abandon and shake our fragrant tail feathers as we look to our own futures with an increasing sense of joy…

By Suzy Nightingale