The Perfume Shop Archives - The Perfume Society

The new Issey Miyake fragrance, Fusion d’Issey, has inspired an immersive and interactive experience created in partnership with The Perfume Shop, to celebrate the launch…

We’ve been banging our drum about the many ties between music and fragrance for years – in fact, we recently dedicated an entire issue of our magazine, The Scented Letter, to Music & Perfume – so we’re delighted to see Issey Miyake showcasing Fusion in such an imaginative and multi-sensory way…

Sounds of Fusion is, they explain, ‘the first drum machine inspired by nature in Fusion, where users are invited to create their own music composition using the sounds of elements in Fusion.

The experience immerses into an interactive home page inviting users to take part in an intuitive and easy creative soundscape page where they can create their own unique piece of music.

“Sounds of Fusion” offers a new playground for both novice and experienced music creators. It takes its roots in the popular organic and nature-inspired music genre.

The experience is composed of:

4 main themes inspired by nature: air / lava / water / stone sounds

8 different sounds representing the main themes, as different interpretations of each one

A play and pause button, there to start or stop the player

A record/share button allowing to download the composition when one’s done, and share it on different social media channels

The digital platform is live now and open to anyone who is keen to become his/her own music creator inspired by organic sounds.

Be inspired & share your Sound of Fusion!’

So, why not spritz your scent and get inspired to create your own track to share with friends online? With Issey Miyake you’re invited to ‘Dive at the heart of the elements where the strength of nature is expressed through images and for the first time… through sounds. Just listen: water flowing on rocks, wind blowing through leaves, boiling lava, crackling rocks…’

For those of you who’ve not managed to get your noses on the new fragrance yet, Fusion juxtaposes hot and cold, a fascinating exploration of the perfumer’s alchemy in conjuring coolness from citrus and coconut milk, the breeze of a solar-filled mineral accord (think sunlight sparkling on water). Earthiness exudes from the smooth sandalwood, while resinous patchouli provides the heat of the base.

Issey Miyake Fusion d’Issey £49 for 50ml eau de toilette
theperfumeshop.com

By Suzy Nightingale

In celebration of National Perfume Day on Thursday 14th April, The Perfume Shop are urging fragrance fans to show off their ‘shelfies’ – photos of their scent collections – by posting images on Twitter, mentioning @theperfumeshop and using the hashtag #wherewillittakeyou.

We know many of you have cabinets simply groaning with the weight of your collections (some of whom we feature in our #ShareMyStash section of our award-winning magazine, The Scented Letter!) or perhaps are begining to build up a more moderate, carefully curated perfume wardrobe and still want to show that off, too.

Well of course we wanted to get involved and took a snapshot of our very own in-office ‘shelfie’ to post them – something we add to and update constantly as we never know what mood our noses will be in on any given day. Fancy a sneak-peek? See below…

Having shown you ours, we’d love to see what you share with them – and please do get in touch if you think we’d like to come and sniff out your very own scent collection – we’re always on the look out for more to feature in the magazine!

The Perfume Shop will be celebrating National Perfume Day with in store activities, a 10% discount in store all day and a fragrance giveaway for the best shelfie with the hashtag #wherewillittakeyou.

For more information, visit The Perfume Shop, on Twitter @ThePerfumeShop, or via their Scents blog.

Written by Suzy Nightingale