Subscription boxes are booming: here’s why (and how to get your scent samples sent to your home!)

Subscription boxes are so popular right now, and a recent consumer survey has discovered why. Quite apart from their findings, which we’ll report on below; we know this true as we’ve seen a HUGE rise in our own Perfume Society Discovery Boxes in the last year. Even more excitingly, we have launched our very own Seasonal Scent Subscription Box, for the many (many, MANY!) of you who’ve begged us to bring this out for years…

We all know the joy of getting a parcel in the post – mosty especially during various stages of #lockdown dreariness during the Covid-19 pandemic, which meant many of us relying on shopping online for our scent thrills. Even now, with stores having re-opened across the U.K. – purchasing a new perfume presents a particular set of problems:

– There are rarely any testers on display anymore, thanks to possible cross-contamination safety measures

– Even if you can get to an assistant to spray a scent on you, it’s not always great to make an instant decision in-store

– Although we think fragrance IS essential (obvs), if you’re worried about ‘non essential’ socialising, it can be intimidating to be shopping in crowded spaces again

– Where do you even begin if you’re not exactly sure which perfume to try next?Subscription box

With all these worries in mind, we launched our own Seasonal Scent Subscription Box. The perfect way to try a selection of scents appropriate for each season! There’s two options available – a flexible Quarterly Subcription: £18 a box, sent every three months, the ability to cancel at anytime; or an Annual Subscription: £68 a year with FREE postage and the ability to spread the cost. So now, what did the consumer survey find…?

‘According to a survey by Cosmetics Business, in partnership with Your Beauty Club, since the pandemic hit, 31.7% of customers who had previously bought a subscription service signed up to one during the pandemic; while 70% of those who said they had not bought a subscription beauty box before said they would now consider buying one.

Some 69% of shoppers agreed the culture towards subscription boxes has shifted since the Covid-19 pandemic began, which consequently shut most beauty retailers for many months, making it harder for customers to shop for their beauty staples.

The findings also uncovered that more than 74.2% of respondents believe buying a subscription box makes it easier to consume beauty products and 42.4% want a subscription box that offers a selection of products from different categories.

The main driver for signing up to a subscription service among consumers was for the thrill of receiving new products (55%), while 33.8% said they wanted to discover new beauty items.

 

Subscription boxes are booming (image via Canva.com)

Following that, 8% said they found a subscription service to be cheaper than buying beauty products individually, and the findings showed consumers were not willing to part with much cash for a subscription box.

Almost half of respondents said they would be willing to spend between £10 and £25 on a subscription box, with 37.6% only likely to pay up to £10.

Some shoppers, however, (12.6%) were prepared to pay between £25 and £50, and just 1.6% and 1.4% would spend between £50 and £75, and £75 to £100, respectively.’

We’re not at all surprised at these findings – even before the pandemic, we wanted to make it easier to get your hands (and noses!) on fragrances to try at home. It takes the pressure off, and more than that: actually living with a scent on your skin for several hours is the ONLY way to truly tell if if it suits you. Also, not everyone happens to live near an independent perfumery or a store that has a great selection of fragrance house.

So we say: why not sit back and let the perfume magic get posted to you at the click of a Scent Subscription Box button…?

By Suzy Nightingale

What to give far-away loved ones…? A full year of fragrant reading for only £20!

We’re overjoyed that we can now offer overseas subscribers an International Subscription to our digital downloadable magazine, The Scented Letter. It’s THE perfect Christmas gift to send far-away loved ones who adore fragrance, because it’s only £20 with no overseas postage worries, and last ALL YEAR!

All you have to do is click a button and we’ll do the rest of the work for you…

Buying an International Subscription gives your lucky gift-recipient six 60-page ONLINE editions a year of this beautiful, multi-Jasmine Award-winning magazine: the only one of its kind for perfume-lovers.

Because of the way our system works, when you click Add to Cart it will send us an e-mail – and we’ll follow up for payment. (If sending this as a gift; please let us know in an e-mail to us if it’s for someone else.)

Entirely dedicated to the world of perfume – and aimed at the perfume-lover – we’re delighted to showcase in The Scented Letter the work of many of the leading creatives in fragrance writing and photography (both from the blogosphere and print).

We take full advantage of our privileged access to all the leading ‘noses’ (from Thierry Wasser to Jacques Cavallier-Belletrud), perfume houses, bottle designers and more to ensure that The Scented Letter is your finger on the pulse-point of everything that’s happening in the scented world.

Below is a glimpse from some recent issues – or to see what they’re getting, or why not make yourself a cuppa and enjoy a FREE fuller taster of the magazine here

The Scented Letter Magazine International Online Subscription £20 for a FULL YEAR

The Scented Letter Magazine

Well you’re here, so we’re going to take it as read that you enjoy reading about fragrance! But now imagine a glossy magazine filled to brimming with the very latest news, reviews, full-length features and exclusive one-on-one interviews with the best noses in the world.

Described as ‘a must-read’ by industry-insiders and fragrance-lovers alike, we are proud as punch of The Scented Letter Magazine, and it seems the feeling’s mutual…

With multiple Jasmine Awards (the fragrance industry’s ‘Oscars’, awarded by The Fragrance Foundation) and guest articles by fellow award-winning journalists, we take a theme for each issue and explore it in gorgeously unashamed detail.

Our ethos is that fragrance should be open to everyone, and so our readers range from people around the world who adore perfume, perfumers themselves, founders of fragrance houses and PRs hungry for news they just don’t get to read anywhere else.

Expert opinions, breaking news, fragrant reviews, stunning photographs and in-depth interviews – your glossily beautiful 60-page PRINT edition of The Scented Letter – The Perfume Society‘s acclaimed magazine will open the doors to the world of fragrance no matter what your experience.

A niche-lover who’s amassed hundreds of bottles in their collection or a perfume newbie: you’re all included, and welcome to explore this exciting world that’s just waiting for your fingertips…

Our latest magazine is The Alphabet Issue, taking an A-Z look at everything from Aldehydes to Madame Zed (Lanvin’s mysterious perfumer, who nobody can trace). Take a sneak-peek here!

 

All issues of The Scented Letter can be purchased individually for £15 (£12.50 for VIP Club Members) or back-ordered if you fancy a catch-up. But don’t risk missing out, treat yourself or loved one to an Annual Print Subscription – an entire year of fragrant reading for £75 (including P&P), to be read, referred to and admired many times (so we’re told!)

Written by Suzy Nightingale